Volkswagen

Volkswagen, [literally: "people's car"] (also known as VW) is an automobile manufacturer based in Wolfsburg, Germany.

It forms the core of Volkswagen AG (VWAG), one of the world's four largest car producers.

Origins in 1930s Germany

The Volkswagen main factory in Wolfsburg with its own power plant in the front.

Though the origins of the company date back to the 1930s, the design for the car that would become known as the Beetle / "Käfer" date back even further, as a pet project by car designer Ferdinand Porsche (1875–1951). Adolf Hitler's desire that almost anybody should be able to afford a car coincided with this design—although much of this design was inspired by the advanced Tatra cars of Hans Ledwinka.

Hitler's changes to the original design included better fuel efficiency (to make it more economical for the working man), reliability, ease of use, and economically efficient repairs and parts. The intention was that ordinary Germans would buy the car by means of a savings scheme ("Fünf Mark die Woche mußt Du sparen, willst Du im eigenen Wagen fahren" - "Save five Marks a week to drive in your own car"), which around 336,000 people eventually paid into. Volkswagen honored its savings agreements after World War II; Ford, which had a similar "coupon" savings system, reportedly did not. Prototypes of the car called the KdF-Wagen (German: Kraft durch Freude = "strength through joy"), appeared from 1936 onwards (the first cars had been produced in Stuttgart). The car already had its distinctive round shape and air-cooled, flat-four, rear-mounted engine, features similar to the Tatra. The VW car was just one of many KdF programs which included things such as tours and outings.

Erwin Komenda, the longstanding Porsche chief designer, developed the car body of the prototype, which was recognizably the Beetle we know today. It was one of the first to be designed with the aid of a wind tunnel; unlike the Chrysler Airflow, it would be a success.

The new factory in the new town of KdF-Stadt, now called Wolfsburg, purpose-built for the factory workers, only produced a handful of cars by the time war started in 1939. None were actually delivered to holders of the completed saving stamp books, though one Type 3 Cabriolet was presented to Hitler on his fiftieth birthday, in 1938.

War meant production turned to military vehicles, the Type 81 Kübelwagen utility vehicle (VW's most common wartime model) and the amphibious Schwimmwagen .

1945: British Army and Ivan Hirst, unclear future

The company owes its postwar existence largely to one man, British Army officer Major Ivan Hirst (1916–2000). In April 1945, KdF-Stadt and its heavily bombed factory were captured by the Americans, and handed to the British to administer. The factory was placed under the control of Oldham-born Hirst. At first, the plan was to use it for military vehicle maintenance. Since it had been used for military production, and had been a "political animal" (Hirst's words) rather than a commercial enterprise, the equipment was in time intended to be salvaged as war reparations. Hirst painted one of the factory's cars green and demonstrated it to British Army headquarters. Short of light transport, in September 1945 the British Army was persuaded to place a vital order for 20,000. The first few hundred cars went to personnel from the occupying forces, and to the German Post Office. By 1946 the factory was producing 1,000 cars a month, a remarkable feat considering the factory was still in disrepair: the damaged roof and windows meant rain stopped production; the steel to make the cars had to be bartered for new vehicles.

The car and its town changed their Second World War-era names to Volkswagen and Wolfsburg respectively, and production was increasing. It was still unclear what was to become of the factory. It was offered to representatives from the British, American and French motor industries. Famously, all rejected it. After an inspection of the plant, Sir William Rootes, head of the British Rootes Group, told Hirst the project would fail within two years, and that the car "is quite unattractive to the average motorcar buyer, is too ugly and too noisy ... If you think you're going to build cars in this place, you're a bloody fool, young man." (In a bizarre twist of fate, Volkswagen would manufacture a locally built version of Rootes' Hillman Avenger in Argentina in the 1980s, long after Rootes went bust at the hands of Chrysler in 1978—the Beetle outliving the Avenger by over 30 years)

Ford representatives were equally critical: the car was "not worth a damn". In France Citroën started the 2CV on a similar marketing concept. In Italy it was the Fiat 500.

1948–1974: Icon for German regeneration

An original and unmodified 1300 Deluxe dating from 1966

From 1948, Volkswagen became a very important element, symbolically and economically, of West German regeneration. Heinrich Nordhoff (1899–1968), a former senior manager at Opel who had overseen civilian and military vehicle production in the 1930s and 1940s, was recruited to run the factory in 1948. In 1949 Hirst left the company, now re-formed as a trust controlled by the West German government. Apart from the introduction of the Type 2 commercial vehicle (van, pickup and camper) and the Karmann Ghia sports car, Nordhoff pursued the one-model policy until shortly before his death in 1968.

On its entry to the U.S. market, the VW was briefly sold as a "Victory Wagon". Production of the Type 1 Volkswagen Beetle (German: 'Käfer', US: 'Bug', Mexican: 'Vocho', 'Vochito', French: 'Coccinelle', Portuguese: 'Carocha', Brazilian: 'Fusca', Danish: 'Boble, Folkevogn', Polish: 'Garbus') increased dramatically over the years, the total reaching one million in 1954. Despite the fact it was almost universally known as the Beetle, it was never officially known as such, instead referred to as the Type 1. Not until 1998 and the Golf-based New Beetle would the name be adopted by Wolfsburg.

During the 1960s and early 1970s, although the car was becoming outdated, American exports, innovative advertising and a growing reputation for reliability helped production figures to surpass the levels of the previous record holder, the Ford Model T. By 1973 total production was over 16 million.

VW expanded their product line in 1967 with the introduction of several Type 3 models, which were essentially body style variations (Fastback, Notchback, Squareback) based on Type 1 mechanical underpinnings, and again in 1969 with the relatively unpopular Type 4 (also known as the 411 and 412) models, which differed substantially from previous models with the notable introduction of unibody construction, a fully automatic transmission, electronic fuel injection, and a sturdier powerplant. In 1973, Volkswagen introduced the military-themed Thing (Type 181) in America, recalling the wartime Type 81. The military version was produced for the NATO-era German army (Bundeswehr) during the cold war years of 1970 to 1979. The US Thing version only lasted two years, 1973 and 1974, due at least in part to Ralph Nader's automobile safety campaigns.

1974: From Beetle to Golf

Volkswagen was in serious trouble by the end of the 1960s. The Type 3 and Type 4 models had been comparative flops, and the NSU-based K70 also failed to woo buyers. The company knew that Beetle production had to end one day, but the conundrum of replacing it had been a never ending nightmare. The key to the problem was the 1964 acquisition of Audi/Auto-Union. The Ingolstadt-based firm had the necessary expertise in front wheel drive and water-cooled engines that Volkswagen so desperately needed to produce a credible Beetle successor. Audi influences paved the way for this new generation of Volkswagens, known as the Polo, Golf and Passat.

Production of the Beetle at the Wolfsburg factory switched to the VW Golf in 1974, marketed in the United States as the Volkswagen Rabbit in the 1970s and as the Golf in the 1980s. This was a car unlike its predecessor in most significant ways, both mechanically as well as visually (its angular styling was designed by the Italian Giorgetto Giugiaro). Its design followed trends for small family cars set by the 1959 Mini and 1972 Renault 5—the Golf had a transversely mounted, water-cooled engine in the front, driving the front wheels, and had a hatchback, a format that has dominated the market segment ever since. Beetle production continued in smaller numbers at other German factories until 1978, but mainstream production shifted to Brazil and Mexico.

From 1970s to present

Volkswagen Polo 1990

While Volkswagen's range of cars soon became similar to that of other large European car-makers, the Golf has been the mainstay of the Volkswagen lineup since its introduction, and the mechanical basis for several other cars of the company. There have been five generations of the Volkswagen Golf, the first of which was produced from the summer of 1974 until the end of 1983, sold as the Rabbit in the United States. Its chassis also spawned the Scirocco coupe and Jetta sedan. The second generation Golf hatchback/Jetta sedan ran from late 1983 to late 1991. In 1991, Volkswagen launched the third-generation Golf and it was third time lucky when the Volkswagen Golf was voted European Car of the Year for 1992. The previous two versions had lost out to the Citroën CX in 1975 and the Fiat Uno in 1984. This time the sedan version of the Golf was badged Vento in Europe (but Jetta in the USA). The fourth incarnation of the Golf arrived in late 1997, its chassis spawned a host of other cars within the Volkswagen group—the Volkswagen Bora (the sedan, still called Jetta in the USA), Volkswagen New Beetle, Seat Toledo, Seat Leon, Audi A3, Audi TT and Skoda Octavia. However, it was beaten into third place for the 1998 European Car of the Year award by the winning Alfa Romeo 156 and runner-up Audi A6. The current Volkswagen Golf was launched in late 2003, came runner-up to the Fiat Panda in the 2004 European Car of the Year, and has so far spawned the new generation Seat Toledo, Skoda Octavia and Audi A3 hatchback ranges as well as a new mini-MPV, the Seat Altea. The fifth-generation Golf is now available in Europe, and the GTI boasts a 2.0 L Turbocharged direct injection engine. The fifth generation Jetta, and the performance version, the GLI, are currently available in the United States and Canada.

The other main models have been the Polo, a smaller car than the Golf, and the larger Passat for the segment above the Golf. As of 2005, there have been four incarnations of the Polo: Mk 1 (1976), Mk 2 (1981, facelifted 1990), Mk 3 (1994, facelifted 1999) and the current Mk 4 (2002). The Scirocco and Corrado were both Golf-based coupés.

Volkswagen Phaeton

In 1998, Volkswagen launched the J Mays-designed New Beetle, a "retro"-themed car with a resemblance to the original Beetle but based on the Golf. Its genesis was secret and in opposition to VW management, who felt it was too backward-looking. It has been popular in the USA, less so in Europe. In 2002, Volkswagen announced two models taking it into market segments new to the company: the Phaeton luxury car, and the Touareg ("tour regg") SUV. The Phaeton was critically acclaimed but not well received in the marketplace. In 2005 VW announced its discontinuance on the US market for fall 2006, mainly due to the disappointing sales there and the need for major investments in the cars line of engines (W12 and V8) to meet new emission requirements. Also, Volkswagen has faced harsh criticism that the Phaeton had used up money that was better invested in their smaller cars. Much of this criticism is due to the poor quality of the last generation Jetta/Golf and the preceived lack of performance in the new Jetta. Much of the criticism of the new Jetta was stated before the new GLI model came out.

Volkswagen currently offers a number of its vehicles with an advanced, light duty diesel engine known as the TDI. While extremely popular in the European market, light duty diesels do not yet enjoy the same wide acceptance in the American marketplace, despite increased fuel economy and performance comparable to gasoline engines due to turbocharging. According to the U.S. Environmental Protection Agency, 4 of the 10 most fuel efficient vehicles available for sale in the U.S. in 2004 were powered by Volkswagen diesel engines. They were a three way tie for 8th (TDI Beetle, TDI Golf, TDI Jetta) and 9th, the TDI Jetta Wagon. Sales of light duty diesel engine technology are increasing as gasoline prices rise. Products such as the Toyota Prius might have highlighted the economy of non-gasoline engines, but in reality, a Volkswagen TDI engine is often found to be more efficient than the Prius on the highway (although not so when driving in the city). In addition, all VAG TDI diesel engines produced since 1996 can be driven on 100% biodiesel.

Cult status of the Beetle

Beetles used as restaurant taxis

Like its competitors, the Mini and the Citroën 2CV, the original-shape Beetle long outlasted predictions of its lifespan. More so than those cars, it maintains a very strong following worldwide, being regarded as something of a "cult" car, like the Delorean since its 1960s association with the hippie movement. Currently, there is a wide array of clubs that are concerned with the beetle. The fans are quite diverse. Looks include the resto-look, Cal Look, German-look, resto-Cal Look, buggies, Baja bugs, old school, ratlook, etc. Part of their cult status is attributed to being one of a few cars with an air-cooled, horizontally-opposed engine design and the consequent ease of repair and modification as opposed to the more conventional and technically complex watercooled engine design.

By 2002 there had been over 21 million Type 1's had been produced.

On July 21, 2003, the last Type 1 rolled off the production line in Puebla, Puebla, Mexico. It was car number 21,529,464, and was immediately shipped off to the company's museum in Wolfsburg, Germany. In true Mexican fashion, a mariachi band serenaded the last car in the 68-year-old history. The last car was nicknamed El Rey, which is Spanish for "The King". The last 3000 type 1's were called the "Ultima Edicion" or the last edition.

In the United States, most notably in California, Volkswagen enthusiasts frequent large Volkswagen-themed car shows, especially in the summer months. Many of these shows feature camping, a car show called a "show 'n' shine", drag racing, parts swap meet, raffles, and other events. Die-hard and loyal "VW-heads" attend these shows regularly, often travelling 500 miles or more to attend their favorite event.

In the winter, a group of drivers of the "split window" bus model (1951-1967 Microbusses, trucks, campers, and panel vans) drive from Guerneville, CA, to Mt. Shasta CA, entirely on unpaved jeep roads. This event is called the "Mt. Shasta Snow Trip Challenge" and is a good example of VW enthusiasts' trust in the durability of their often 40-year-old cars.

Relationship with Porsche

The company has had a close relationship with Porsche, the Stuttgart-based sports car manufacturer founded in 1947 by Ferry Porsche, son of the original Volkswagen designer Ferdinand Porsche. The first Porsche cars, the 1948 Porsche 356, used many Volkswagen components including a tuned engine, gearbox and suspension. Later collaborations include the 1969/1970 VW-Porsche 914, the 1976 Porsche 924 (which used many Audi components and was built at an Audi factory), and the 2002 Porsche Cayenne (which shares engineering with the VW Touareg).

In September 2005, Porsche announced it was buying a 20% stake in Volkswagen at a cost of €3 billion, with the intention that the combined stakes of Porsche, Volkswagen and the government of Lower Saxony ensure that any hostile takeover by foreign investors would be impossible [1].

Corporate structure

Volkswagen is part of the Volkswagen group, along with:

  • Audi (the former post-WWII Auto Union/DKW)—bought from Daimler-Benz in 1964.
  • NSU—bought in 1969 by Volkswagen's Audi division, a brand not used since 1977
  • SEAT—majority owned since 1987
  • Škoda—bought in 1991
  • Bentley—bought in 1998 from Vickers along with Rolls-Royce -cannot produce cars using the Rolls-Royce marque because the trademarks went to BMW
  • Bugatti—name bought in 1998
  • Lamborghini —bought in 1998

From July 1998 until December 2002, Volkswagen's Bentley division also sold cars under the Rolls-Royce name under an agreement with BMW, which had bought the rights to that name. From 2003, only BMW may make cars called Rolls-Royce.


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From 2003, only BMW may make cars called Rolls-Royce. Reggaeton is more accepted within the country nowadays. From July 1998 until December 2002, Volkswagen's Bentley division also sold cars under the Rolls-Royce name under an agreement with BMW, which had bought the rights to that name. Puerto Ricans have claimed reggaeton as their own [10] partly due to the fact that the movement was originally anti-establishment, with the government attempting to ban the perreo ("doggystyle") dance. Volkswagen is part of the Volkswagen group, along with:. The Puerto Rican influence in reggaeton has involved the addition of hip hop to the Panamanian reggae style. In September 2005, Porsche announced it was buying a 20% stake in Volkswagen at a cost of €3 billion, with the intention that the combined stakes of Porsche, Volkswagen and the government of Lower Saxony ensure that any hostile takeover by foreign investors would be impossible [1]. Reggaeton as it is known today is most commonly associated with Puerto Rico where it has really flourished and from where it has been spread around Latin America and the world.

Later collaborations include the 1969/1970 VW-Porsche 914, the 1976 Porsche 924 (which used many Audi components and was built at an Audi factory), and the 2002 Porsche Cayenne (which shares engineering with the VW Touareg). Today Reggaeton continues to see growth, with new artists and new fans in regions across the world. The first Porsche cars, the 1948 Porsche 356, used many Volkswagen components including a tuned engine, gearbox and suspension. Reggaeton has become staple music in most reunions and parties across Venezuela, complementing the common mix of merengue, salsa and "changa" (mostly everything from Trance to House, electronic music) and has paved a huge fan base all across the country. The company has had a close relationship with Porsche, the Stuttgart-based sports car manufacturer founded in 1947 by Ferry Porsche, son of the original Volkswagen designer Ferdinand Porsche. Brian), domestic "reggaetoneros" have arisen, expanding the Pan-latin feel of the genre. Shasta Snow Trip Challenge" and is a good example of VW enthusiasts' trust in the durability of their often 40-year-old cars. In some countries (such as Venezuela, with Calle Ciega, Doble Impakto and Mr.

This event is called the "Mt. Reggaeton has been a huge hit all across the globe, especially in Latin American countries, such as the Caribbean nations like Colombia, Venezuela, and in some Central American countries. Shasta CA, entirely on unpaved jeep roads. Another important artist that contribuited to gain popularity to reggaeton, especially in Europe, is Don Omar, with singles like 'Pobre Diabla' and 'Dale Don Dale'. In the winter, a group of drivers of the "split window" bus model (1951-1967 Microbusses, trucks, campers, and panel vans) drive from Guerneville, CA, to Mt. introducing the genre on to mainstream America with the song Oye Mi Canto, and when Daddy Yankee came out with his album Barrio Fino and his hit single Gasolina. Die-hard and loyal "VW-heads" attend these shows regularly, often travelling 500 miles or more to attend their favorite event. This has been due to N.O.R.E.

Many of these shows feature camping, a car show called a "show 'n' shine", drag racing, parts swap meet, raffles, and other events. 2004 was the year that reggaeton gained widespread popularity in the United States, eventually gaining attention in many 'Western' countries. In the United States, most notably in California, Volkswagen enthusiasts frequent large Volkswagen-themed car shows, especially in the summer months. Albums such as Mas Flow, The Last Don, and Las Gargolas 4 expanded reggaeton's popularity among Hispanics in the United States. The last 3000 type 1's were called the "Ultima Edicion" or the last edition. Many now popular producers, such as Noreaga, Luny Tunes, and Eliel, first appeared in the reggaeton scene in 2003. The last car was nicknamed El Rey, which is Spanish for "The King". Singers like Don Chezina, Master Joe, Mey Vidal, Baby Rasta Y Gringo, Polaco among others were very popular.

In true Mexican fashion, a mariachi band serenaded the last car in the 68-year-old history. In the mid 90s albums like Playero 37 (In which Daddy Yankee became known) and The Noise 5 and 6 were very popular in Puerto Rico and the Dominican Republic. It was car number 21,529,464, and was immediately shipped off to the company's museum in Wolfsburg, Germany. Reggaeton expanded and became known when other producers followed the steps of DJ Playero, like DJ Nelson and DJ Eric. On July 21, 2003, the last Type 1 rolled off the production line in Puebla, Puebla, Mexico. From there on reggaeton gained fans with songs such as Amor Con La Ropa by Speedy, No Puedo Estar Sin Sexo by Plan B, and Dembow by Yandel. By 2002 there had been over 21 million Type 1's had been produced. The first song which introduced Reggaeton to a big amount of fans is the song Tra Tra by Don Chezina.

Part of their cult status is attributed to being one of a few cars with an air-cooled, horizontally-opposed engine design and the consequent ease of repair and modification as opposed to the more conventional and technically complex watercooled engine design. Reggaeton soon increased in popularity with Latino youth in the United States when DJ Blass worked with artists such as Plan B and Speedy in albums such as Reggaeton Sex. Looks include the resto-look, Cal Look, German-look, resto-Cal Look, buggies, Baja bugs, old school, ratlook, etc. Today, the music flourishes throughout Latin America. The fans are quite diverse. The name was reportedly created in Puerto Rico to signify the hybrid sound created from the years of mixing the different genres. Currently, there is a wide array of clubs that are concerned with the beetle. The name reggaeton only gained prominence in the mid-1990s (from the 1994 to 1995 period), with the Dem Bow beat characterizing the genre; this is in contrast to the more reggae, dancehall and hip hop -derived tracks previously created.

More so than those cars, it maintains a very strong following worldwide, being regarded as something of a "cult" car, like the Delorean since its 1960s association with the hippie movement. The beat and rhythm from this song became the eventual background for the developing genre; at one point the genre became known as Dem Bow. Like its competitors, the Mini and the Citroën 2CV, the original-shape Beetle long outlasted predictions of its lifespan. A breakthrough was by the Jamaican artist Shabba Ranks who released a track Dem Bow in the early 1990s. In addition, all VAG TDI diesel engines produced since 1996 can be driven on 100% biodiesel. The genre morphed through the years, at various points being termed Melaza, musica underground and reggae de Puerto Rico. Products such as the Toyota Prius might have highlighted the economy of non-gasoline engines, but in reality, a Volkswagen TDI engine is often found to be more efficient than the Prius on the highway (although not so when driving in the city). DJ Playero was one of the most famous producers at the time, releasing several "underground" cassettes that featured early performances of some soon-to-be-famous artists like Daddy Yankee.

Sales of light duty diesel engine technology are increasing as gasoline prices rise. The 'under' scene widened when Puerto Rican and Cuban styles mixed with Panamanian-style reggae. They were a three way tie for 8th (TDI Beetle, TDI Golf, TDI Jetta) and 9th, the TDI Jetta Wagon. These are considered the first proper reggaeton tracks, initially called "under", a short form of "Underground". in 2004 were powered by Volkswagen diesel engines. Towards the middle of the decade, Puerto Ricans were producing their own "riddims" with clear influences from hip hop and other styles. Environmental Protection Agency, 4 of the 10 most fuel efficient vehicles available for sale in the U.S. It was common practice to translate the lyrics of Jamaican reggae song into Spanish and sing them over the original melodies.

According to the U.S. During the 1990s reggae production took off seriously in Panama; this also occurred separately in Puerto Rico due to the increased popularity of Jamaican ragga imports. While extremely popular in the European market, light duty diesels do not yet enjoy the same wide acceptance in the American marketplace, despite increased fuel economy and performance comparable to gasoline engines due to turbocharging. At this point the two main influences of the genre were in place, as well as the two main producing countries. Volkswagen currently offers a number of its vehicles with an advanced, light duty diesel engine known as the TDI. His production of cassettes throughout the 1980s, mixing reggae and hip hop, helped spread the early reggaeton sound, and he is widely credited with this achievement. Much of the criticism of the new Jetta was stated before the new GLI model came out. Meanwhile, during the 1980s the Puerto Rican rapper Vico C released Spanish-language hip hop records in his native country.

Much of this criticism is due to the poor quality of the last generation Jetta/Golf and the preceived lack of performance in the new Jetta. El General has been identified as one of the fathers of reggaeton, blending Jamaican reggae into a Latin-ised version. Also, Volkswagen has faced harsh criticism that the Phaeton had used up money that was better invested in their smaller cars. Artists such as El General, Nando Boom, Chicho Man, Rene Renegado, Black Apache are considered the first raggamuffin deejays from Panama. In 2005 VW announced its discontinuance on the US market for fall 2006, mainly due to the disappointing sales there and the need for major investments in the cars line of engines (W12 and V8) to meet new emission requirements. Reportedly, Reggae is said first to have arrived in Latin America with Jamaican labourers who came to help build the Panama Canal in the early 20th Century. The Phaeton was critically acclaimed but not well received in the marketplace. The birthplace of the music genre is a subject of debate between those who believe it was started in Panama and those who believe it originated in Puerto Rico [2] [3] [4] [5] [6] [7] [8] [9], however, it is known that the first Latin American reggae recordings were made in Panama during the 1970s.

In 2002, Volkswagen announced two models taking it into market segments new to the company: the Phaeton luxury car, and the Touareg ("tour regg") SUV. It has been heavily influenced by other forms of electronic dance music, such as techno, house, and genres such as the merengue hip hop (also called merenhouse) of groups such as Proyecto Uno and Zona 7. It has been popular in the USA, less so in Europe. This beat is called "Dem Bow" after the beat in a Shabba Ranks song of the same name. Its genesis was secret and in opposition to VW management, who felt it was too backward-looking. The genre's most notably unique feature is a driving drum-machine track, almost identical across different songs, derived from Trinidadian soca music and Jamaican dancehall rhythms. In 1998, Volkswagen launched the J Mays-designed New Beetle, a "retro"-themed car with a resemblance to the original Beetle but based on the Golf. .

The Scirocco and Corrado were both Golf-based coupés. Further controversy surrounds perreo, a dance with explicit sexual overtones which typically accompanies reggaeton music. As of 2005, there have been four incarnations of the Polo: Mk 1 (1976), Mk 2 (1981, facelifted 1990), Mk 3 (1994, facelifted 1999) and the current Mk 4 (2002). Like hip hop, reggaeton has caused controversy due to its often explicit lyrics and alleged exploitation of women [1]. The other main models have been the Polo, a smaller car than the Golf, and the larger Passat for the segment above the Golf. Reggaeton lyrics tend to be more derived from hip hop than dancehall. The fifth generation Jetta, and the performance version, the GLI, are currently available in the United States and Canada. Reggaeton's distinguishing feature is the Dem Bow beat (alternately spelled Dembow), which originated in a song by Shabba Ranks in the mid-1990s.

The fifth-generation Golf is now available in Europe, and the GTI boasts a 2.0 L Turbocharged direct injection engine. While it takes influences from hip hop and dancehall, it would be wrong to define reggaeton as the 'Spanish'- or 'Latino'- version of either of these genres; reggaeton has its own specific beat and rhythm, whereas Latino hip hop is simply hip hop recorded by artists of Latino descent. The current Volkswagen Golf was launched in late 2003, came runner-up to the Fiat Panda in the 2004 European Car of the Year, and has so far spawned the new generation Seat Toledo, Skoda Octavia and Audi A3 hatchback ranges as well as a new mini-MPV, the Seat Altea. Reggaeton has empowered the Spanish Caribbean youth, specifically those of Puerto Rico, Panama, and the Dominican Republic, as well as the Latin American audience and the Latino communities in the United States, with a musical genre as a voice. However, it was beaten into third place for the 1998 European Car of the Year award by the winning Alfa Romeo 156 and runner-up Audi A6. The music is also combined with rapping (generally) in Spanish. The fourth incarnation of the Golf arrived in late 1997, its chassis spawned a host of other cars within the Volkswagen group—the Volkswagen Bora (the sedan, still called Jetta in the USA), Volkswagen New Beetle, Seat Toledo, Seat Leon, Audi A3, Audi TT and Skoda Octavia. Reggaeton (also spelled with the Spanish accent as Reggaetón, and sometimes as Reguetón in Spanish) - blends Jamaican music influences of reggae and dancehall with those of Latin America, such as bomba and plena, as well as that of hip hop.

This time the sedan version of the Golf was badged Vento in Europe (but Jetta in the USA). Reggaeton is a form of dance music which became popular with Latin American youth during the late 1990s and spread to North American and European audiences during the first few years of the 21st century. The previous two versions had lost out to the Citroën CX in 1975 and the Fiat Uno in 1984. In 1991, Volkswagen launched the third-generation Golf and it was third time lucky when the Volkswagen Golf was voted European Car of the Year for 1992. The second generation Golf hatchback/Jetta sedan ran from late 1983 to late 1991.

Its chassis also spawned the Scirocco coupe and Jetta sedan. There have been five generations of the Volkswagen Golf, the first of which was produced from the summer of 1974 until the end of 1983, sold as the Rabbit in the United States. While Volkswagen's range of cars soon became similar to that of other large European car-makers, the Golf has been the mainstay of the Volkswagen lineup since its introduction, and the mechanical basis for several other cars of the company. Beetle production continued in smaller numbers at other German factories until 1978, but mainstream production shifted to Brazil and Mexico.

Its design followed trends for small family cars set by the 1959 Mini and 1972 Renault 5—the Golf had a transversely mounted, water-cooled engine in the front, driving the front wheels, and had a hatchback, a format that has dominated the market segment ever since. This was a car unlike its predecessor in most significant ways, both mechanically as well as visually (its angular styling was designed by the Italian Giorgetto Giugiaro). Production of the Beetle at the Wolfsburg factory switched to the VW Golf in 1974, marketed in the United States as the Volkswagen Rabbit in the 1970s and as the Golf in the 1980s. Audi influences paved the way for this new generation of Volkswagens, known as the Polo, Golf and Passat.

The Ingolstadt-based firm had the necessary expertise in front wheel drive and water-cooled engines that Volkswagen so desperately needed to produce a credible Beetle successor. The key to the problem was the 1964 acquisition of Audi/Auto-Union. The company knew that Beetle production had to end one day, but the conundrum of replacing it had been a never ending nightmare. The Type 3 and Type 4 models had been comparative flops, and the NSU-based K70 also failed to woo buyers.

Volkswagen was in serious trouble by the end of the 1960s. The US Thing version only lasted two years, 1973 and 1974, due at least in part to Ralph Nader's automobile safety campaigns. The military version was produced for the NATO-era German army (Bundeswehr) during the cold war years of 1970 to 1979. In 1973, Volkswagen introduced the military-themed Thing (Type 181) in America, recalling the wartime Type 81.

VW expanded their product line in 1967 with the introduction of several Type 3 models, which were essentially body style variations (Fastback, Notchback, Squareback) based on Type 1 mechanical underpinnings, and again in 1969 with the relatively unpopular Type 4 (also known as the 411 and 412) models, which differed substantially from previous models with the notable introduction of unibody construction, a fully automatic transmission, electronic fuel injection, and a sturdier powerplant. By 1973 total production was over 16 million. During the 1960s and early 1970s, although the car was becoming outdated, American exports, innovative advertising and a growing reputation for reliability helped production figures to surpass the levels of the previous record holder, the Ford Model T. Not until 1998 and the Golf-based New Beetle would the name be adopted by Wolfsburg.

Despite the fact it was almost universally known as the Beetle, it was never officially known as such, instead referred to as the Type 1. Production of the Type 1 Volkswagen Beetle (German: 'Käfer', US: 'Bug', Mexican: 'Vocho', 'Vochito', French: 'Coccinelle', Portuguese: 'Carocha', Brazilian: 'Fusca', Danish: 'Boble, Folkevogn', Polish: 'Garbus') increased dramatically over the years, the total reaching one million in 1954. market, the VW was briefly sold as a "Victory Wagon". On its entry to the U.S.

Apart from the introduction of the Type 2 commercial vehicle (van, pickup and camper) and the Karmann Ghia sports car, Nordhoff pursued the one-model policy until shortly before his death in 1968. In 1949 Hirst left the company, now re-formed as a trust controlled by the West German government. Heinrich Nordhoff (1899–1968), a former senior manager at Opel who had overseen civilian and military vehicle production in the 1930s and 1940s, was recruited to run the factory in 1948. From 1948, Volkswagen became a very important element, symbolically and economically, of West German regeneration.

In Italy it was the Fiat 500. In France Citroën started the 2CV on a similar marketing concept. Ford representatives were equally critical: the car was "not worth a damn". If you think you're going to build cars in this place, you're a bloody fool, young man." (In a bizarre twist of fate, Volkswagen would manufacture a locally built version of Rootes' Hillman Avenger in Argentina in the 1980s, long after Rootes went bust at the hands of Chrysler in 1978—the Beetle outliving the Avenger by over 30 years).

After an inspection of the plant, Sir William Rootes, head of the British Rootes Group, told Hirst the project would fail within two years, and that the car "is quite unattractive to the average motorcar buyer, is too ugly and too noisy .. Famously, all rejected it. It was offered to representatives from the British, American and French motor industries. It was still unclear what was to become of the factory.

The car and its town changed their Second World War-era names to Volkswagen and Wolfsburg respectively, and production was increasing. By 1946 the factory was producing 1,000 cars a month, a remarkable feat considering the factory was still in disrepair: the damaged roof and windows meant rain stopped production; the steel to make the cars had to be bartered for new vehicles. The first few hundred cars went to personnel from the occupying forces, and to the German Post Office. Short of light transport, in September 1945 the British Army was persuaded to place a vital order for 20,000.

Hirst painted one of the factory's cars green and demonstrated it to British Army headquarters. Since it had been used for military production, and had been a "political animal" (Hirst's words) rather than a commercial enterprise, the equipment was in time intended to be salvaged as war reparations. At first, the plan was to use it for military vehicle maintenance. The factory was placed under the control of Oldham-born Hirst.

In April 1945, KdF-Stadt and its heavily bombed factory were captured by the Americans, and handed to the British to administer. The company owes its postwar existence largely to one man, British Army officer Major Ivan Hirst (1916–2000). War meant production turned to military vehicles, the Type 81 Kübelwagen utility vehicle (VW's most common wartime model) and the amphibious Schwimmwagen . None were actually delivered to holders of the completed saving stamp books, though one Type 3 Cabriolet was presented to Hitler on his fiftieth birthday, in 1938.

The new factory in the new town of KdF-Stadt, now called Wolfsburg, purpose-built for the factory workers, only produced a handful of cars by the time war started in 1939. It was one of the first to be designed with the aid of a wind tunnel; unlike the Chrysler Airflow, it would be a success. Erwin Komenda, the longstanding Porsche chief designer, developed the car body of the prototype, which was recognizably the Beetle we know today. The VW car was just one of many KdF programs which included things such as tours and outings.

The car already had its distinctive round shape and air-cooled, flat-four, rear-mounted engine, features similar to the Tatra. Prototypes of the car called the KdF-Wagen (German: Kraft durch Freude = "strength through joy"), appeared from 1936 onwards (the first cars had been produced in Stuttgart). Volkswagen honored its savings agreements after World War II; Ford, which had a similar "coupon" savings system, reportedly did not. The intention was that ordinary Germans would buy the car by means of a savings scheme ("Fünf Mark die Woche mußt Du sparen, willst Du im eigenen Wagen fahren" - "Save five Marks a week to drive in your own car"), which around 336,000 people eventually paid into.

Hitler's changes to the original design included better fuel efficiency (to make it more economical for the working man), reliability, ease of use, and economically efficient repairs and parts. Adolf Hitler's desire that almost anybody should be able to afford a car coincided with this design—although much of this design was inspired by the advanced Tatra cars of Hans Ledwinka. Though the origins of the company date back to the 1930s, the design for the car that would become known as the Beetle / "Käfer" date back even further, as a pet project by car designer Ferdinand Porsche (1875–1951). .

It forms the core of Volkswagen AG (VWAG), one of the world's four largest car producers. Volkswagen, [literally: "people's car"] (also known as VW) is an automobile manufacturer based in Wolfsburg, Germany. Lamborghini —bought in 1998. Bugatti—name bought in 1998.

Bentley—bought in 1998 from Vickers along with Rolls-Royce -cannot produce cars using the Rolls-Royce marque because the trademarks went to BMW. Škoda—bought in 1991. SEAT—majority owned since 1987. NSU—bought in 1969 by Volkswagen's Audi division, a brand not used since 1977.

Audi (the former post-WWII Auto Union/DKW)—bought from Daimler-Benz in 1964.

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