Sears Holdings Corporation


Sears Holdings Corporation NASDAQ: SHLD is the third largest retailer in the United States, behind Wal-Mart and The Home Depot. It was formed in 2005 by the purchase of Sears, Roebuck and Company of Hoffman Estates, Illinois by Kmart Corporation of Troy, Michigan.

The company operates 3,800 retail locations under the mastheads of Sears, Sears Grand, Sears Essentials, Kmart, Big Kmart, Kmart SuperCenter, The Great Indoors, Orchard Supply Hardware, and Lands' End stores.

The company maintains its corporate headquarters in Hoffman Estates, and it maintains the Kmart brand from Michigan.

History

Kmart

The current Kmart logo

Sebastian S. Kresge founded the S.S. Kresge Corporation, the predecessor of Kmart, in 1899 in Detroit, Michigan. Kresge's first retail establishment, a five-and-ten-cent store, resembled those operated by Frank Woolworth. The store grew into a chain known as S. S. Kresge. By 1912, the chain operated 85 stores.

By the 1920s, Kresge operated larger stores that offered a wider variety of merchandise and prices—precursors of the modern discount store. The first Kmart department store opened in 1962 in Garden City, Michigan. A total of 18 Kmart stores opened that year. Kmart Foods, a long forgotten, now defunct chain of Kmart supermarkets opened in in that same decade.

Kmart became known for its "blue light specials": at surprise moments, a store worker would light up a mobile police light and offer a discount in a part of the store. The phrase "attention Kmart shoppers" also entered into the American pop psyche. Kmart was also featured in the Oscar-winning 1988 film Rain Man, in which Tom Cruise and Dustin Hoffman both famously exclaim, "Kmart sucks!"

During the 1970s, Kmart put a number of competing retailers out of business. In 1977, S. S. Kresge Corporation changed its name to Kmart Corporation. In 1987, Kmart Corporation sold its remaining Kresge stores.

The first Big Kmart opened in 1996. The first Super Kmart Center opened in 1991 in Medina, Ohio.

Trouble For Kmart

K-Mart store 4018, located in Dubuque, Iowa. This is the oldest K-Mart in Iowa.

During the 1970s, the company's fortunes began to change; many of Kmart's stores were badly outdated and in decaying condition. Inventory piled up, checkout lines grew, and customers abandoned the stores.

In 1990, in an effort to change their image, Kmart introduced a new logo (dropping the old-style italic "K" with a turquoise "mart", created in the early 1970s), and gave many stores a very badly needed renovation. However, most stores were not remodeled until the mid-1990s, some of which are not completely renovated today. This then-new logo was replaced in 2004 with the current logo.

It also began to offer exclusive merchandise by Martha Stewart, Kathy Ireland, and Jaclyn Smith. Other recognizable brands included Sesame Street and Disney. Rosie O'Donnell and Penny Marshall were among the company's most-recognized spokespersons.

In the 1990s, Kmart made a number of missteps, again. In 1993 Kmart closed 110 stores. Unlike competitor Wal-Mart, it failed to invest in computer technology to manage its supply chain. Furthermore, Kmart maintained a high dividend, which reduced the amount of money available for improving its stores. Many business analysts also faulted the corporation for failing to create a coherent brand image.

The lime green prototype logo. This logo is only used at five prototype Kmart locations nationwide.

The original "blue light special" had disappeared in 1991 due to changing consumer habits and misuse by individual stores (according to the company's official explanation). The company then brought back the "blue light special", which involved the manager announcing a promotion in-store every hour, on the hour—said special lasting for 25 minutes. When the announcement of the special took place over the public address system, music would fill the store and all employees would stop their current actions, clap twice and pump their fists in the air, shouting "Blue Light, Blue Light!". This scheme aimed to generate more interest in Kmart from shoppers and the media, but failed because stores did not follow the procedure. No records exist of anyone actually shouting "Blue Light, Blue Light!" It has since ended the "blue light special" again.

In 2001, the stock scandal involving Martha Stewart severely hurt the corporation's image. In addition, Kmart attempted to compete against Wal-Mart on price by introducing the "Blue Light Always" campaign, which ditched the original blue light concept for lower prices in general. The company could simply not afford to match Wal-Mart's prices. In August 2001, Target Corporation sued Kmart for false advertising; Target claimed that its "Dare to Compare" campaign routinely misstated both Kmart's and Target's prices.

On January 22, 2002, Kmart filed for bankruptcy protection; led into the bankruptcy by its then chairman Chuck Conaway and president Mark Schwartz. Similar to the Enron scandal, Conway and Schwartz were accused of misleading shareholders and other company officials of the company's financial crisis, while they were allegedly making millions and allegedly spending the company's money on planes, houses, boats, and other luxuries.

After firing Conaway and Schwartz, It shut down more than 300 stores in the United States and laid off around 34,000 workers as part of a badly-needed restructuring. On May 6, 2003, Kmart officially emerged from bankruptcy protection as Kmart Holding Corporation and on June 10, 2003 it began trading on the NASDAQ as "KMRT". Kmart introduced 5 then new prototype stores with a new logo, layout and color scheme (lime green and gray) in 2002 with one in White Lake, Michigan and four in Peoria, Illinois. The new layout has wider aisles, better selection and better lighting. However, Kmart could not afford a full-scale rollout. The lime green prototype was abandoned for the new Kmart "Orange" concept that rolled out at 9 test stores nationwide.

Once a major presence in Canada, after being sold to Zellers in the late 1990s, which was subsequently bought by the Hudson's Bay Company, all Kmart stores there were either closed or converted to the Zellers name.

Sears

Sears logo

In 1886, the United States contained only 38 states. Many people lived in rural areas and typically farmed. Richard Sears was a railroad station agent in Minnesota when he received a shipment of watches which were unwanted by a local jeweler. Sears purchased them himself, and sold the watches at a nice profit to other station agents up and down the line, and then ordered more for resale. Soon he started a business selling watches. The next year, he moved to Chicago, Illinois where he met Alvah C. Roebuck who joined him in the business. In 1893, the corporate name became Sears, Roebuck and Co.

Richard Sears knew that farmers often brought their crops to town where they could be sold and shipped, and then bought supplies, often at very high prices, from local general stores. The catalog business grew quickly. By 1894, the Sears catalog had grown to 322 pages, featuring sewing machines, bicycles, sporting goods and a host of other new items. Organizing the company so it could handle orders on an economical and efficient basis, Chicago clothing manufacturer Julius Rosenwald became a part-owner in 1895. Alvah Roebuck had to resign soon after due to ill-health, but the company still retained his name. By the following year, dolls, icebox refrigerators, cook-stoves and groceries had been added to the catalog.

Sears, Roebuck and Co. soon developed a reputation for both quality products and customer satisfaction.

People had learned to trust Sears for other products bought mail-order, and thus, sight unseen. This laid important groundwork for supplying a home, possibly the largest single investment a typical family would ever make. In 1908, the company began offering entire houses as kits, marketed as Sears Modern Homes, and by the time the program ended in 1940, over 100,000 had been sold.

A Sears store

Sears issued many catalogs and didn't open its first retail store until 1925, when the business was already 32 years old. The first free standing department store was opened October 5, 1925 in Evansville, Indiana. In addition to mail-order or rail shipment of large purchases, items could also be picked up at the Sears Store in a nearby town when retail outlets were opened.

The Sears, Roebuck catalog was sometimes referred to as "the Consumers' Bible." The Christmas Catalog was known as the "Wish Book", perhaps because of the toys in it. The catalog also entered the language, particularly of rural dwellers, as a euphemism for toilet paper. In the days of outhouses and no readily available toilet paper, the pages of the mass-mailed catalog were used as toilet paper. "I'm going to read the Sears catalog" was a polite way of saying "I'm going to the outhouse."

After World War II, the company built many stores in suburban shopping malls. The company was the largest retailer in the United States until the early 1980s but had dropped significantly in rankings by the time it merged with Kmart.

Sears diversified and became a conglomerate during the mid-20th century. It established several major brands of products such as Kenmore, Craftsman, DieHard, and Tuff-skin. The company started the Allstate Insurance Company back in 1931 and had representatives operating in its stores as early as 1934. It purchased Dean Witter and Coldwell Banker real estate in 1981, and started what became Prodigy as a joint venture in 1984. It also introduced the Discover credit card in 1985. During the late 1980s, and as late as 1993, the Discover card was the only accepted credit card at many Sears retail locations.

Roebuck was dropped from the name of the stores, though not from the official corporate name in the 1970s.

The current Sears logo was created in 1984. Previously, the Sears logo consisted of the name "Sears" in a rectangle. Now it consists of the blue text, Sears, with a white line separating each letter down along the length of its strokes. In late 2004, the logo was switched from all upper case to upper and lower case.

In 2004, Sears launched a new store concept called Sears Grand which it hopes will be a viable competitor to hypermarkets like Wal-Mart Supercenters.

Sears formerly traded on the New York Stock Exchange (NYSE) under the ticker of "S", which is now used by the Sprint Nextel Corporation.

Trouble for Sears

Adam Walsh, the son of reporter John Walsh (America's Most Wanted), was abducted from a Sears department store in Hollywood, Florida, in 1981 at the age of six; his severed head was later found in Vero Beach, FL. Wal-Mart responded by creating Code Adam procedures to protect children that are in the store, whereas Sears initially ignored the risk, hoping it would go away on its own. This led to public opposition to Sears' policies, and alienated customers.

In the 1980s and 1990s, the company divested themselves of many non-retail entities, which were creating a burden on the company's bottom line.

Sears logo (1984 – 2004)

In 1993, Sears stopped production of its general merchandise catalog because of sinking sales and profits. However, Sears Holdings does continue to produce speciality catalogs and the Holiday Wish Book.

In 2003, they sold their retail credit card operation to Citibank because the credit cards were draining profits from the company. The remaining card operations was sold to J.P. Morgan Chase in August 2005.

In the early 1980s, Sears ceased selling shotguns, which had previously even been sold under their internal J. C. Higgins sporting brand from 1908 until 1961, and this alienated them from their historical core of rural and working-class consumers.

In the late 1990s, the company's market share in many areas deteriorated rapidly as Wal-Mart drew away working-class consumers, and Federated Department Stores attracted wealthier consumers. Sears has also been shouldered with the problem of keeping a sound legal basis for its actions. A number of class action lawsuits have been prepared and successfully won against the company.[1]

Sears Tower

Sears, Roebuck and Company built the famed Sears Tower, which was completed in 1974. This building, located in Chicago, is the tallest building in the United States. The company no longer owns the building.

Merger of Kmart and Sears

On November 17, 2004, Kmart Corporation announced its intentions to purchase Sears, Roebuck and Company; the purchase was billed as a merger of equals. As a part of the merger, Kmart Corporation would change its name to Sears Holdings Corporation. It announced at the time that it would continue operate stores under both the Sears and Kmart brands.

The two companies cited several reasons for combining forces:

  • Sears had begun investing in new, larger off-mall stores, called Sears Grand stores. Earlier in the year Sears had purchased dozens of current Kmart locations; the merger permited the combined company to accelerate that process.
  • Proprietary brands held by both companies could be made more accessible to their target demographics by leveraging their combined real estate holdings. This was estimated to be an expected $200 million a year in revenue synergies.
  • At least $300 million a year in cost savings was expected annually, particularly in the supply chain and in administrative overhead.
  • The establishment of a shared customer-focused corporate culture between the two companies was estimated to yield improvements in revenue per unit area.
  • Preservation of two brands after the merger allowed Sears Holdings to continue focusing on different customer demographics, without alienating either group.

The new company would directed by a board of directors comprised of members from the two companies: seven members from Kmart's board, three from Sears'. Shareholders in Kmart Corporation received one share in the new company. Shares of Sears, Roebuck and Company stock was converted into a combination of 55% stock and 45% cash (at $50 a share). Stockholders had a choice of receiving either stock or cash, subject to the pre-defined ratio.

The merger was completed on March 24, 2005, after receiving regulatory approval from the government and approval by shareholders of both companies.

Sears Holdings today

Sears Holdings continues to operate stores under the Sears and Kmart mastheads. In 2005, Sears introduced a new store format, called Sears Essentials; Some Kmart locations are to be converted to the Sears Essentials format, while new locations will also be built. This new store format combines the Sears store concept with the Kmart format, which allows the company to better compete with Wal-Mart and Target.

In 2005, Nike announced that it would no longer allow its products to be sold in Sears stores. Analysts speculated that Nike did not want its shoes and apparel sold in Kmart stores, and terminated its sales agreement with Sears Holdings to prevent this.

Sears Holdings has began cross-selling merchandise between its two brands. For example, Craftsman tools are now available in Kmart stores; they were previously exclusive to the Sears brand.

Sears Holdings owns 55% of Sears Canada, a large department store chain in Canada, similar to the U.S. stores. Like Target stores, Kmart-branded stores in Australia belong to Coles Myer; Coles Myer also holds the rights to the Kmart brand in New Zealand.

Because Kmart Corporation changed its name to Sears Holdings and because it is converting some Big Kmart stores to Sears Essentials stores as a test, there is speculation that Sears Holdings may drop the Kmart name entirely in the next decade.

Stores

  • Kmart: discount stores (usually free-standing or located in strip malls) that carry electronics, music, movies, bedding, hardware, sporting goods, clothing, toys, jewelry, office supplies, health and beauty products, home décor, and a limited selection of food. Many stores also have a pharmacy and snack bar. About 84,000 to 100,000 square feet (7,800 to 9,300 m²).
  • Big Kmart: Carries everything a regular Kmart carries, but with a emphasis on home decor, children's clothing, and more food items. About 84,000 to 120,000 square feet (7,800 to 11,000 m²). Big Kmart stores also feature Garden Shop, and Kcafe or Little Caesar's Pizza station. Sears Holdings no longer builds these stores, but many Kmarts are still signed as Big Kmart or Big K. Many were changed back to plain Kmart or closed.
  • Super Kmart: Carries everything a regular Kmart carries, but has a full grocery section with meat, bakery, and deli. SuperCenters are about 140,000 to 190,000 square feet (13,000 to 18,000 m²). These stores are also known as Super Kmart, Super K, and Super Kmart Center. Several also include Kmart Express gas stations.
  • Sears: department store concept that is located in shopping malls; it carries clothing, jewelry, appliances, hardware, lawn and garden supplies, lawn mowers, paint, sporting goods and automobile repair and supplies. Sears stores are usually multi-level, and there are about 870 full-size Sears stores.
  • Kmart Foods: Kmart Foods was a grocery store that was found in 1962. Most Kmart Foods were together with K-Mart stores. They all closed in 1970s. The brand was reinvented in 1991 with K-Mart's launch of the Super K-Mart Center concept.
  • Sears Hardware: smaller area Sears stores that are operated as franchises; they are usually located in smaller markets that do not support a mall or full-size Sears. They are signed as Sears, and they are usually free-standing or located in a strip mall. They primarily concentrate on hardware, appliances, and lawn and garden supplies.
  • Sears Parts & Repair: Sears service centers that typically sell parts for appliances and also a carry-in point for customers to bring merchandise in that needs repaired either in or out of warranty. Typically labeled Sears Service Center or Sears Home Central, two names that also refer to the Parts and Repair centers. Sears has started closing many of these down as more and more of its service and repair business is home-based.
  • Sears Grand/Sears Essentials: located away from shopping malls (often free-standing); carries everything a regular Sears carries, plus health and beauty, toys, baby care, cleaning supplies, home décor, pet food, cards and party supplies, books, magazines, electronics, and a limited amount of food. Sears Grand stores are about 165,000 to 210,000 square feet (15,000 to 20,000 m²); Sears Essentials stores are about 70,000 to 100,000 square feet. These stores are essentially hybrids of a Sears and Kmart store.
  • Sears Home: A defunct Sears store which sold furniture which closed in 2001 after failing.
  • The Great Indoors: free-standing home décor stores that carry appliances, bedding, and kitchen and bath fixtures. These stores are about 130,000 square feet (12,000 m²).
  • Lands' End: Aside from carrying the Lands' End clothing line at Sears stores, Sears Holdings also operates 16 Lands' End stores that carry only Lands' End clothing. These stores are located in outlet malls and regular malls.
  • Orchard Supply Hardware: free-standing hardware stores that carry home repair, hardware products and lawn and garden supplies. Orchard Supply Stores are about 40,000 square feet (4,000 m²). There are currently 84 stores, all of them in California. Sears now owns 80.1% of the chain, and revealed intentions in May 2005 to spin it off.

Brands

Sears Holdings has many exclusive brands:

  • Craftsman tools
  • Kenmore appliances
  • DieHard car batteries
  • Martha Stewart-branded home decor, kitchen and home improvement items
  • Jaclyn Smith-branded clothing
  • Sesame Street-branded clothing
  • Thalia Sodi-branded clothing and jewelry
  • Lands' End clothing
  • Route 66 clothing
  • Joe Boxer underwear and home decor
  • Ty Pennington STYLE home decor

Major sponsorships

NASCAR Craftsman Truck Series logo

Sears Holdings Corporation sponsors the NASCAR Craftsman Truck Series.

The company is well-known for its charitable contributions, which it tends to keep quiet about.

Diversity

  • Sears Holdings received a 57% rating on the 2004 Corporate Equality Index published by the Human Rights Campaign.
  • Sears Holdings was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine.

Further Reading

  • Katz, Donald R. (1987) The Big Store: Inside the Crisis and Revolution at Sears Viking Press; New York
  • Stevenson, Katherin Cole, and Jandl, H. Ward, (1995) Houses By Mail: A Guide to Houses from Sears, Roebuck and Company John Wiley & Sons; Hoboken, New Jersey

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The company is well-known for its charitable contributions, which it tends to keep quiet about. 2005 Motion Picture Sound Editors (Golden Reel Award). Sears Holdings Corporation sponsors the NASCAR Craftsman Truck Series. 2005 Kids Choice Awards (Blimp Award). Sears Holdings has many exclusive brands:. 2005 Hugo Awards. Because Kmart Corporation changed its name to Sears Holdings and because it is converting some Big Kmart stores to Sears Essentials stores as a test, there is speculation that Sears Holdings may drop the Kmart name entirely in the next decade. 2005 Empire Movie Awards.

Like Target stores, Kmart-branded stores in Australia belong to Coles Myer; Coles Myer also holds the rights to the Kmart brand in New Zealand. 2005 Cinema Audio Society. stores. 2005 [Broadcast Film Critics Association]] Awards. Sears Holdings owns 55% of Sears Canada, a large department store chain in Canada, similar to the U.S. 2005 BMI Film & TV Awards. For example, Craftsman tools are now available in Kmart stores; they were previously exclusive to the Sears brand. 2005 BAFTA Film Awards.

Sears Holdings has began cross-selling merchandise between its two brands. 2005 Academy of Science Fiction, Fantasy & Horror Films (Saturn Awards). Analysts speculated that Nike did not want its shoes and apparel sold in Kmart stores, and terminated its sales agreement with Sears Holdings to prevent this. 2005 Academy Awards (Oscars). In 2005, Nike announced that it would no longer allow its products to be sold in Sears stores. Allmusic.com best tracks are "Hold On", "Someone to Die For" and "Spidey Suite.". This new store format combines the Sears store concept with the Kmart format, which allows the company to better compete with Wal-Mart and Target. On the Japanese version of the soundtrack, "Web of Night" by T.M.Revolution appears and was a popular single in Japan.

In 2005, Sears introduced a new store format, called Sears Essentials; Some Kmart locations are to be converted to the Sears Essentials format, while new locations will also be built. On the Australian version of the soundtrack, "I Am" by Killing Heidi appears as Track 17 and is a single. Sears Holdings continues to operate stores under the Sears and Kmart mastheads. The track listing for the US version of the soundtrack is:. The merger was completed on March 24, 2005, after receiving regulatory approval from the government and approval by shareholders of both companies. "I Am" debuted at #16 on the charts on July 19, 2004. Stockholders had a choice of receiving either stock or cash, subject to the pre-defined ratio. "I Am" by Killing Heidi has been added to the Australian version of the soundtrack and has been released as a single in the country.

Shares of Sears, Roebuck and Company stock was converted into a combination of 55% stock and 45% cash (at $50 a share). "Ordinary" by Train has also reached the top 20 of the US adult top 40 singles charts. Shareholders in Kmart Corporation received one share in the new company. "Vindicated" by Dashboard Confessional reached the top of a world composite soundtrack chart in June 2004 and the top 20 of a composite world and US modern rock chart. The new company would directed by a board of directors comprised of members from the two companies: seven members from Kmart's board, three from Sears'. The soundtrack for Spider-Man 2 has reached the top 10 of the US album charts and has also reached the top 40 of the Australian album charts. The two companies cited several reasons for combining forces:. It was also nominated for the Academy Award for Sound and the Academy Award for Sound Editing.

It announced at the time that it would continue operate stores under both the Sears and Kmart brands. In the 77th Academy Awards, the movie won the Academy Award for Visual Effects. As a part of the merger, Kmart Corporation would change its name to Sears Holdings Corporation. The New Yorker rated it as average while Salon.com and Village Voice rated it as poor. On November 17, 2004, Kmart Corporation announced its intentions to purchase Sears, Roebuck and Company; the purchase was billed as a merger of equals. The movie was listed in AFI's Top Ten Films of 2004. The company no longer owns the building. The following publications have given the film good reviews: Film Threat, LA Weekly, Los Angeles Times, TV Guide, Boston Globe, Christian Science Monitor, The Philadelphia Inquirer, ReelViews, Chicago Reader, New York Magazine, Charlotte Observer.

This building, located in Chicago, is the tallest building in the United States. The film received excellent critical reviews from the following newspapers: Baltimore Sun, Chicago Sun-Times, Dallas Observer, Entertainment Weekly, Miami Herald, Newsweek, The Onion, Premiere, San Francisco Chronicle, USA Today, Variety, Portland Oregonian, Seattle Post-Intelligencer, The Hollywood Reporter, The New York Times, Slate, The Wall Street Journal, The Washington Post, Austin Chronicle, Chicago Tribune, The Globe and Mail The New York Daily News, The New York Post, Rolling Stone Magazine. Sears, Roebuck and Company built the famed Sears Tower, which was completed in 1974. He went on to call it the 'greatest super-hero movie since Superman'[3]. A number of class action lawsuits have been prepared and successfully won against the company.[1]. Roger Ebert who panned the first film praised the second movie giving the movie four stars. Sears has also been shouldered with the problem of keeping a sound legal basis for its actions. [2].

In the late 1990s, the company's market share in many areas deteriorated rapidly as Wal-Mart drew away working-class consumers, and Federated Department Stores attracted wealthier consumers. [1] Rotten Tomatoes gave it a rating of 93%, based on 195 reviews. Higgins sporting brand from 1908 until 1961, and this alienated them from their historical core of rural and working-class consumers. Metacritic gave the film a collective rating of 80 out of 100 based on an average of 41 reviews. C. The general critical reaction to the film was enthusiastic, with many critics saying the film had a dramatic power and emotional content that many summer blockbusters lack. In the early 1980s, Sears ceased selling shotguns, which had previously even been sold under their internal J. Though this is not as much as its predecessor, it should still be considered excellent, considering it is a sequel to a very highly regarded movie, and those usually do not do that well in the box-office (such as Jaws 2).

Morgan Chase in August 2005. Worldwide, Spider-Man 2 made $783,964,497, which made it the 3rd highest grossing movie of 2004 worldwide (behind Harry Potter and the Prisoner of Azkaban and Shrek 2), as well as the 16th highest grossing movie worldwide of all time. The remaining card operations was sold to J.P. Altogether, Spider-man 2 made $373,585,825 in North America, making it the 2nd highest grossing movie of 2004 (beaten by $68m by Shrek 2) and the 9th highest grossing movie in the U.S of all time. In 2003, they sold their retail credit card operation to Citibank because the credit cards were draining profits from the company. It generated $88 million at the box office in its first weekend of sale, and on its first day, it garnered a whopping estimate of $40 million, a record for a movie on opening (it was beat a year later by Revenge of the Sith, which grossed about $10 million more). However, Sears Holdings does continue to produce speciality catalogs and the Holiday Wish Book. In its first six days, Spider-Man 2 generated a record $180 million at the North American box-office, which is a record as of 2005.

In 1993, Sears stopped production of its general merchandise catalog because of sinking sales and profits. Harry now has the option of assuming incredible powers to take revenge on Spider-Man. In the 1980s and 1990s, the company divested themselves of many non-retail entities, which were creating a burden on the company's bottom line. His mental state is important, however, since he has discovered his father's villainous secrets. This led to public opposition to Sears' policies, and alienated customers. The true state of Harry's sanity is at the end of the film uncertain. Wal-Mart responded by creating Code Adam procedures to protect children that are in the store, whereas Sears initially ignored the risk, hoping it would go away on its own. However, it is also possible the ghost was not a delusion.

Adam Walsh, the son of reporter John Walsh (America's Most Wanted), was abducted from a Sears department store in Hollywood, Florida, in 1981 at the age of six; his severed head was later found in Vero Beach, FL. Harry's past friendship with Peter and hostility to Spider-Man, as well as growing bitterness with Peter, haunt him, to the point where he imagines a visit from his father's ghost revealing the Green Goblin's hide out. Sears formerly traded on the New York Stock Exchange (NYSE) under the ticker of "S", which is now used by the Sprint Nextel Corporation. In the end, Harry discovers Spider-Man's secret identity, and for the sake of the city and for his long-time friendship with Peter, he spares Peter's life. In 2004, Sears launched a new store concept called Sears Grand which it hopes will be a viable competitor to hypermarkets like Wal-Mart Supercenters. On the other hand, Harry seems especially grateful for a compliment that he has outdone his father's accomplishments, and also blames Peter for having been more respectable than Harry himself to Harry's father. In late 2004, the logo was switched from all upper case to upper and lower case. On the one hand, Harry desires revenge on Spider-Man, who supposedly killed Harry's father.

Now it consists of the blue text, Sears, with a white line separating each letter down along the length of its strokes. Harry's relationship with the memory of his father is also complex. Previously, the Sears logo consisted of the name "Sears" in a rectangle. Upon consuming alcohol, a hostility to Peter surfaces, as Harry begins to blame Peter for tolerating Spider-Man, and for ruining Harry's onetime romance with M.J. The current Sears logo was created in 1984. Two years after his father's death, Harry has become an increasingly bitter personality, as demonstrated by his failure to laugh at jokes. Roebuck was dropped from the name of the stores, though not from the official corporate name in the 1970s. Harry's character is also further developed in Spider-Man 2.

During the late 1980s, and as late as 1993, the Discover card was the only accepted credit card at many Sears retail locations. His final act of self-sacrifice redeems him, and, echoing Aunt May's speech on heroism earlier in the movie, he dies with honor. It also introduced the Discover credit card in 1985. It is only at the end, when Peter makes him realize the true cost of his dreams, that he turns away from the tentacles' influence and reclaims his former identity. It purchased Dean Witter and Coldwell Banker real estate in 1981, and started what became Prodigy as a joint venture in 1984. The AI in the tentacles then offer him an escape from his failure and agony, and a chance to rebuild his experiment, since it is all he has left; and he willingly listens to them and lets them guide him. The company started the Allstate Insurance Company back in 1931 and had representatives operating in its stores as early as 1934. His descent into villainy is often interpreted as possession by the mechanical tentacles, but it is far deeper than that: when we see him on the waterfront after the accident, he is a broken man, having lost his wife and his fusion dreams, and he is contemplating suicide ("These monstrous things [the tentacles] should be at the bottom of the river, along with me," he says).

It established several major brands of products such as Kenmore, Craftsman, DieHard, and Tuff-skin. This makes it all the more tragic and horrifying when we see what he becomes later on: a half-mechanical lunatic who is willing to risk destroying the city to realize his ambitions. Sears diversified and became a conglomerate during the mid-20th century. (He tells Peter: "Intelligence is a gift, and you use it for the good of mankind."). The company was the largest retailer in the United States until the early 1980s but had dropped significantly in rankings by the time it merged with Kmart. The early scenes in the movie with his wife and Peter establish him as a gentle, peace-loving man who desires to help mankind. After World War II, the company built many stores in suburban shopping malls. Otto Octavius is a deeply conflicted and ambiguous villain.

"I'm going to read the Sears catalog" was a polite way of saying "I'm going to the outhouse.". Dr. In the days of outhouses and no readily available toilet paper, the pages of the mass-mailed catalog were used as toilet paper. As Peter joyfully swings to the rescue, Mary Jane remains, still somewhat apprehensive of the bizarre and potentially dangerous relationship they have committed themselves to. The catalog also entered the language, particularly of rural dwellers, as a euphemism for toilet paper. She - almost forcefully - persuades Peter to finally be her boyfriend while accepting the need of his vows by letting him respond to a sudden call for help. The Sears, Roebuck catalog was sometimes referred to as "the Consumers' Bible." The Christmas Catalog was known as the "Wish Book", perhaps because of the toys in it. She gatecrashes Peter's apartment, telling him that she has decided to live with him - despite the risks - because a full dangerous life is better than a half, carefree life.

In addition to mail-order or rail shipment of large purchases, items could also be picked up at the Sears Store in a nearby town when retail outlets were opened. In the end, MJ runs away from her marriage with John Jameson. The first free standing department store was opened October 5, 1925 in Evansville, Indiana. But Peter tells her they can never be together, as he will always have deadly enemies, and MJ should spare herself the grief of coming too close to him. Sears issued many catalogs and didn't open its first retail store until 1925, when the business was already 32 years old. MJ finds out that Peter is Spider-Man, and is stunned and full of joy at the same time. In 1908, the company began offering entire houses as kits, marketed as Sears Modern Homes, and by the time the program ended in 1940, over 100,000 had been sold. He ends his doomsday experiment by drowning it, sacrificing his life and dying a hero("I will not die a monster!").

This laid important groundwork for supplying a home, possibly the largest single investment a typical family would ever make. They fight a second time, and in the end, Doc Ock regains his sanity. People had learned to trust Sears for other products bought mail-order, and thus, sight unseen. Peter finds Doc Ock in an abandoned warehouse, where he holds MJ hostage and has just launched his doomsday experiment, which is clearly going rogue, just as the one at the beginning of the film (extending flares, sucking up and incinerating anything metal). soon developed a reputation for both quality products and customer satisfaction. Peter implores him to tell him where Doc Ock went, or MJ will be killed. Sears, Roebuck and Co. Harry unmasks him and is shellshocked that Spider-Man is Peter Parker.

By the following year, dolls, icebox refrigerators, cook-stoves and groceries had been added to the catalog. With an utmost effort, Peter stops the train before it falls from an unfinished bridge, is vanquished easily and brought before Harry. Alvah Roebuck had to resign soon after due to ill-health, but the company still retained his name. He has a great fight with Doc Ock, and the crazy scientist forces Peter to rescue a rogue train. Organizing the company so it could handle orders on an economical and efficient basis, Chicago clothing manufacturer Julius Rosenwald became a part-owner in 1895. This shock brings back Peter's powers. By 1894, the Sears catalog had grown to 322 pages, featuring sewing machines, bicycles, sporting goods and a host of other new items. Then he abducts her.

The catalog business grew quickly. Doc Ock threatens Peter and tells him to tell Spider-Man to fight him, unless he wants MJ killed. Richard Sears knew that farmers often brought their crops to town where they could be sold and shipped, and then bought supplies, often at very high prices, from local general stores. Because he knows that Peter and Spider-Man are close (although he does not know that they are the same person), he attacks Peter. In 1893, the corporate name became Sears, Roebuck and Co.. But before things can go on, they are attacked by Doc Ock. Roebuck who joined him in the business. She arranges a meeting with Peter, and although she is very fond of him, Peter's secretive behaviour estranges and intrigues her.

The next year, he moved to Chicago, Illinois where he met Alvah C. MJ remembers the upside-down kiss she had with her saviour Spider-Man in the first film, and that Peter's kiss suspiciously felt the same. Soon he started a business selling watches. In the meanwhile, Doc Ock and Harry Osborn make a deal: Harry supplies him with tritium for his experiment, and the Doctor agrees to capture Spider-Man for him. Sears purchased them himself, and sold the watches at a nice profit to other station agents up and down the line, and then ordered more for resale. Peter and MJ connect once again, but as MJ is engaged, it seems too late. Richard Sears was a railroad station agent in Minnesota when he received a shipment of watches which were unwanted by a local jeweler. As Peter has much more spare time now, his relationships improve.

Many people lived in rural areas and typically farmed. Peter temporarily gives up Spider-Man. In 1886, the United States contained only 38 states. announce their engagement and he loses his powers due to a form of burn-out syndrome. Once a major presence in Canada, after being sold to Zellers in the late 1990s, which was subsequently bought by the Hudson's Bay Company, all Kmart stores there were either closed or converted to the Zellers name. Peter's morale hits a nadir when Harry lashes at him in a drunken rage, MJ and Jameson Jr. The lime green prototype was abandoned for the new Kmart "Orange" concept that rolled out at 9 test stores nationwide. "Doc Ock", as he is now called (due to the metal tentacles wired to his spine), desperately wants to rebuild his experiment, and Spider-Man must stop him from robbing a bank.

However, Kmart could not afford a full-scale rollout. Peter's idol, a brilliant, gentle scientist named Otto Octavius becomes a mechanically-controlled lunatic as the result of a fusion accident. The new layout has wider aisles, better selection and better lighting. turns increasingly hostile to Peter after he fails to keep a promise to see a play in which she is the female lead. Kmart introduced 5 then new prototype stores with a new logo, layout and color scheme (lime green and gray) in 2002 with one in White Lake, Michigan and four in Peoria, Illinois. M.J. On May 6, 2003, Kmart officially emerged from bankruptcy protection as Kmart Holding Corporation and on June 10, 2003 it began trading on the NASDAQ as "KMRT". Jonah Jameson.

After firing Conaway and Schwartz, It shut down more than 300 stores in the United States and laid off around 34,000 workers as part of a badly-needed restructuring. Moreover, he has learned that his potential girlfriend, M.J., has acquired a new boyfriend, John Jameson, the son of Peter's employer, J. Similar to the Enron scandal, Conway and Schwartz were accused of misleading shareholders and other company officials of the company's financial crisis, while they were allegedly making millions and allegedly spending the company's money on planes, houses, boats, and other luxuries. He loses a job, is having trouble with his estranged friend, Harry Osborn, who still thinks that his father's death was the fault of Spider-Man (Harry doesn't know that Norman actually killed himself), struggles with his studies and school work, and finds that he is losing his powers. On January 22, 2002, Kmart filed for bankruptcy protection; led into the bankruptcy by its then chairman Chuck Conaway and president Mark Schwartz. It has been two years since the end of the last film, and Peter Parker is finding a double life very difficult. In August 2001, Target Corporation sued Kmart for false advertising; Target claimed that its "Dare to Compare" campaign routinely misstated both Kmart's and Target's prices. Stan Lee and Steve Ditko receive additional screen credit for "comic book & characters.

The company could simply not afford to match Wal-Mart's prices. The screenplay is credited to Alvin Sargent, with screen story credit given to Alfred Gough, Miles Millar, and Michael Chabon. In addition, Kmart attempted to compete against Wal-Mart on price by introducing the "Blue Light Always" campaign, which ditched the original blue light concept for lower prices in general. Alfred Molina plays the role of the villain, Doctor Octopus ("Doc Ock"). In 2001, the stock scandal involving Martha Stewart severely hurt the corporation's image. respectively. No records exist of anyone actually shouting "Blue Light, Blue Light!" It has since ended the "blue light special" again. Jonah Jameson.

This scheme aimed to generate more interest in Kmart from shoppers and the media, but failed because stores did not follow the procedure. Simmons as J. When the announcement of the special took place over the public address system, music would fill the store and all employees would stop their current actions, clap twice and pump their fists in the air, shouting "Blue Light, Blue Light!". The film, directed by Sam Raimi, stars Tobey Maguire, Kirsten Dunst and James Franco reprising their roles of Peter Parker (Spider-Man), Mary Jane Watson and Harry Osborn, J.K. The company then brought back the "blue light special", which involved the manager announcing a promotion in-store every hour, on the hour—said special lasting for 25 minutes. . The original "blue light special" had disappeared in 1991 due to changing consumer habits and misuse by individual stores (according to the company's official explanation). on June 30, 2004.

Many business analysts also faulted the corporation for failing to create a coherent brand image. Spider-Man 2 is the sequel to the popular 2002 film Spider-Man and was released in the U.S. Furthermore, Kmart maintained a high dividend, which reduced the amount of money available for improving its stores. Rating PG-13 for stylized action violence. Unlike competitor Wal-Mart, it failed to invest in computer technology to manage its supply chain. Running Time 127 minutes. In 1993 Kmart closed 110 stores. Dvd Release Date November 30, 2004.

In the 1990s, Kmart made a number of missteps, again. Release Date June 30, 2004. Rosie O'Donnell and Penny Marshall were among the company's most-recognized spokespersons. Haller, Ruben Simon, Jussi Tegelman, Lisa Hannan, Ai-Ling Lee, Martin Lopez, Bernard Weiser. Other recognizable brands included Sesame Street and Disney. Ottosson, Christopher Flick, Scott G.G. It also began to offer exclusive merchandise by Martha Stewart, Kathy Ireland, and Jaclyn Smith. Nominated - Best Sound Editing in Domestic Features: Sound Effects/Foley — Paul N.J.

This then-new logo was replaced in 2004 with the current logo. Nominated - Favorite Movie Actor — Tobey Maguire. However, most stores were not remodeled until the mid-1990s, some of which are not completely renovated today. Nominated - Favorite Movie. In 1990, in an effort to change their image, Kmart introduced a new logo (dropping the old-style italic "K" with a turquoise "mart", created in the early 1970s), and gave many stores a very badly needed renovation. Nominated - Best Dramatic Presentation, Long Form. Inventory piled up, checkout lines grew, and customers abandoned the stores. Nominated - Scene of the Year — Spider-Man battles Doc Ock on the train.

During the 1970s, the company's fortunes began to change; many of Kmart's stores were badly outdated and in decaying condition. Nominated - Best Film. The first Super Kmart Center opened in 1991 in Medina, Ohio. Nominated - Best Actress — Kirsten Dunst. The first Big Kmart opened in 1996. Nominated - Best Actor — Tobey Maguire. In 1987, Kmart Corporation sold its remaining Kresge stores. Won - Best Director — Sam Raimi.

Kresge Corporation changed its name to Kmart Corporation. Haboush. S. Russell, Jeffrey J. In 1977, S. Nominated - Outstanding Achievement in Sound Mixing for Motion Pictures — Joseph Geisinger, Kevin O'Connell, Greg P. During the 1970s, Kmart put a number of competing retailers out of business. Nominated - Family Film (Live Action).

Kmart was also featured in the Oscar-winning 1988 film Rain Man, in which Tom Cruise and Dustin Hoffman both famously exclaim, "Kmart sucks!". Won - Best Popular Picture. The phrase "attention Kmart shoppers" also entered into the American pop psyche. Won - BMI Film Music Award — Danny Elfman. Kmart became known for its "blue light specials": at surprise moments, a store worker would light up a mobile police light and offer a discount in a part of the store. Nominated - Outstanding Achievement in Special Visual Effects — John Dykstra, Scott Stokdyk, Anthony LaMolinara, John Frazier. Kmart Foods, a long forgotten, now defunct chain of Kmart supermarkets opened in in that same decade. Ottosson.

A total of 18 Kmart stores opened that year. Haboush, Paul N.J. The first Kmart department store opened in 1962 in Garden City, Michigan. Russell, Jeffrey J. By the 1920s, Kresge operated larger stores that offered a wider variety of merchandise and prices—precursors of the modern discount store. Nominated - Best Sound — Kevin O'Connell, Greg P. By 1912, the chain operated 85 stores. Nominated - Best Music — Danny Elfman.

Kresge. Nominated - Best DVD Special Edition Release. S. Nominated - Best Supporting Actor (Film) — Alfred Molina. The store grew into a chain known as S. Won - Best Writing — Alvin Sargent. Kresge's first retail establishment, a five-and-ten-cent store, resembled those operated by Frank Woolworth. Won - Best Special Effects — John Dykstra, Scott Stokdyk, Anthony LaMolinara, John Frazier.

Kresge Corporation, the predecessor of Kmart, in 1899 in Detroit, Michigan. Won - Best Director — Sam Raimi. Kresge founded the S.S. Won - Best Actor (Film) — Tobey Maguire. Sebastian S. Ottosson. . Nominated - Best Sound Editing — Paul N.J.

The company maintains its corporate headquarters in Hoffman Estates, and it maintains the Kmart brand from Michigan. Haboush, Joseph Geisinger. The company operates 3,800 retail locations under the mastheads of Sears, Sears Grand, Sears Essentials, Kmart, Big Kmart, Kmart SuperCenter, The Great Indoors, Orchard Supply Hardware, and Lands' End stores. Russell, Jeffrey J. It was formed in 2005 by the purchase of Sears, Roebuck and Company of Hoffman Estates, Illinois by Kmart Corporation of Troy, Michigan. Nominated - Best Sound Mixing — Kevin O'Connell, Greg P. Sears Holdings Corporation NASDAQ: SHLD is the third largest retailer in the United States, behind Wal-Mart and The Home Depot. Won - Best Visual Effects — John Dykstra, Scott Stokdyk, Anthony LaMolinara, John Frazier.


. There is a cameo of Queer as Folk star Hal Sparks, in the elevator scene when Spider-Man had lost his powers, as a reference to the character of Michael Novotny, a comic nerd in the television series. Ward, (1995) Houses By Mail: A Guide to Houses from Sears, Roebuck and Company John Wiley & Sons; Hoboken, New Jersey. This film is not looked at as trying to copy those, as the story stands on its own in a very profound way. Stevenson, Katherin Cole, and Jandl, H. The film is often compared to another superhero film, Superman II, in that there are some basic plot elements that are apparent in both films, including the hero losing his powers, the love interest finding out the secret identity, etc. (1987) The Big Store: Inside the Crisis and Revolution at Sears Viking Press; New York. The typeface used for publicity and title purposes within the film is also used for the logo of PlayStation 3, also made by Sony.

Katz, Donald R. Spider-Man's costume is different from the first movie: This time his outline shines all the time, and the spider sign on his chest has increased in size. Sears Holdings was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine. These scenes can be seen on the blooper reel of the DVD. Sears Holdings received a 57% rating on the 2004 Corporate Equality Index published by the Human Rights Campaign. During shootings, Simmons is wearing false teeth for Jameson's trademark scrooge smile, and whenever he tried to form the "TH", he spat out his false teeth. Ty Pennington STYLE home decor. A THIEF!", caused much hilarity.

Joe Boxer underwear and home decor. Jonah Jameson) shouts "Spider-Man was.. Route 66 clothing. Simmons (as J. Lands' End clothing. The scene in which J.K. Thalia Sodi-branded clothing and jewelry. It was also used in the first movie with the guy singing inside the subway station.

Sesame Street-branded clothing. The tone and tempo was changed in the movie. Jaclyn Smith-branded clothing. That song was actually the theme song of the original early cartoon series. Martha Stewart-branded home decor, kitchen and home improvement items. The woman with the violin sings a song about Spider-Man. DieHard car batteries. The scene with Peter losing his powers was taken from the animated episode where he had problems with his powers, prior to turning into a six-armed monster.

Kenmore appliances. The scene with Aunt May receiving bills was from the animated episode in which Peter is asked to take a photograph of the Lizard. Craftsman tools. The scene in which Peter is late for MJ's theater performance was taken from the animated episode involving the Chameleon (with the Chameleon disguising himself as Peter). Sears now owns 80.1% of the chain, and revealed intentions in May 2005 to spin it off. Some of the ideas in this movie were also in the Spider-Man animated cartoon (with 3D buildings).

    . There are currently 84 stores, all of them in California. When Peter went up to the rooftops to test his powers, the building he was on was the same building used in the first movie, where Peter was practicing his web slinging.

    Orchard Supply Stores are about 40,000 square feet (4,000 m²). That alley was the same place he discovered his powers. Orchard Supply Hardware: free-standing hardware stores that carry home repair, hardware products and lawn and garden supplies. The second time Spider-Man lost his spidey powers, he fell down into a back alley. These stores are located in outlet malls and regular malls. Also, when he is passed back through the car afterwards, the wound Doc Ock inflicted on his side is very similar to the stigmata inflicted when a Roman guard stabbed Christ with a spear. Lands' End: Aside from carrying the Lands' End clothing line at Sears stores, Sears Holdings also operates 16 Lands' End stores that carry only Lands' End clothing. His second attempt, when Peter fires webs against the buildings and uses himself as the lynchpin to stop the train is reminiscent of Jesus Christ's crucifixion; his physical appearance with feet down and arms outstretched is very much like a man on the cross.

    These stores are about 130,000 square feet (12,000 m²). His first attempt, sticking his foot out onto the tracks, is reminiscent of Superman's usual method of stopping a train by catching it by the locomotive and planting his feet until it stops. The Great Indoors: free-standing home décor stores that carry appliances, bedding, and kitchen and bath fixtures. When Peter stops the runaway subway, he makes references to two separate characters from literature/history. Sears Home: A defunct Sears store which sold furniture which closed in 2001 after failing. Jameson is portrayed next to a full moon in one scene, and in John Jameson's final scene, he makes a mildly-superhuman leap from the docks onto a platform while coming to the aid of Mary Jane. These stores are essentially hybrids of a Sears and Kmart store. Jameson wears the same medallion that in the comics turned him into Man-Wolf.

    Sears Grand stores are about 165,000 to 210,000 square feet (15,000 to 20,000 m²); Sears Essentials stores are about 70,000 to 100,000 square feet. The movie includes multiple references to the comic story arc where John Jameson becomes Man-Wolf. Sears Grand/Sears Essentials: located away from shopping malls (often free-standing); carries everything a regular Sears carries, plus health and beauty, toys, baby care, cleaning supplies, home décor, pet food, cards and party supplies, books, magazines, electronics, and a limited amount of food. That's Thomas Jane's stunt double from the Punisher, a covert reference to the character (since Sony Pictures didn't have the film rights to use him explicitly). Sears has started closing many of these down as more and more of its service and repair business is home-based. When MJ runs through the park in her wedding dress, she passes a man in black on the right side of the screen. Typically labeled Sears Service Center or Sears Home Central, two names that also refer to the Parts and Repair centers. In the film, Peter Parker is a physics major at Columbia University, interested in experimental nuclear physics and fusion power, while his comic book counterpart studies biochemistry/biophysics at the fictitious Empire State University.

    Sears Parts & Repair: Sears service centers that typically sell parts for appliances and also a carry-in point for customers to bring merchandise in that needs repaired either in or out of warranty. The device he uses seems to be inspired by those used for inertial confinement fusion. They primarily concentrate on hardware, appliances, and lawn and garden supplies. Doctor Octopus (Alfred Molina) uses tritium to create nuclear fusion. They are signed as Sears, and they are usually free-standing or located in a strip mall. The first one million copies of the US PSP included the movie free. Sears Hardware: smaller area Sears stores that are operated as franchises; they are usually located in smaller markets that do not support a mall or full-size Sears. Spider-Man 2 is the first movie to be released in UMD format for the PSP.

    The brand was reinvented in 1991 with K-Mart's launch of the Super K-Mart Center concept. A hospital scene with the attempted removal of Octavius' tentacles is an allusion to scenes in Raimi's earlier Evil Dead films. They all closed in 1970s. Moments later, when Peter exits the ruined cafe, the banner has reattached to the building. Most Kmart Foods were together with K-Mart stores. When Doctor Octopus kidnaps Mary Jane, he knocks down a banner attached to a building. Kmart Foods: Kmart Foods was a grocery store that was found in 1962. Reports claim that the studio hopes to make at least six films.

    Sears stores are usually multi-level, and there are about 870 full-size Sears stores. Before Spider-Man 2 was even released, it was announced that Spider-Man 3 would be released in 2007. Sears: department store concept that is located in shopping malls; it carries clothing, jewelry, appliances, hardware, lawn and garden supplies, lawn mowers, paint, sporting goods and automobile repair and supplies. When he turns to look down the enormous wall of shelves and bombs, his reflection can be seen in a mirror used to create the illusion of a wall of pumpkin bombs. Several also include Kmart Express gas stations. At the end of the movie, when Harry Osborn, played by James Franco, discovers his father's hidden Green Goblin hideout, he walks up to a wall of shelves filled with pumpkin bombs. These stores are also known as Super Kmart, Super K, and Super Kmart Center. In the scene where Parker watches police cars go by, he is actually eating a tofu hot dog.

    SuperCenters are about 140,000 to 190,000 square feet (13,000 to 18,000 m²). Tobey Maguire is a vegetarian. Super Kmart: Carries everything a regular Kmart carries, but has a full grocery section with meat, bakery, and deli. He is the man in the far right during the scene where Spider-Man stops the train. Many were changed back to plain Kmart or closed. Voice actor Phil LaMarr makes a cameo as an extra. Sears Holdings no longer builds these stores, but many Kmarts are still signed as Big Kmart or Big K. Actor Bruce Campbell also makes another cameo as the usher who won't let Peter into Mary Jane's play.

    Big Kmart stores also feature Garden Shop, and Kcafe or Little Caesar's Pizza station. Spider-Man creator Stan Lee makes yet another cameo appearance (as he did in Spider-Man) during Spidey's first battle with Doc Ock at the side of building walls. About 84,000 to 120,000 square feet (7,800 to 11,000 m²). The name of Peter's landlord, "Ditkovitch", was an obvious hat-tip to Spider-Man co-creator Steve Ditko. Big Kmart: Carries everything a regular Kmart carries, but with a emphasis on home decor, children's clothing, and more food items. Throughout the whole movie, the only points when Otto Octavius is called 'Doc Ock' or 'Doctor Octopus' are when Jonah Jameson suggests the names at the Daily Bugle, and in the final battle at the docks, where Spider-Man calls him "Ock." One of the suggested names is Doctor Strange, which is Steve Ditko's other major co-creation for Marvel Comics. About 84,000 to 100,000 square feet (7,800 to 9,300 m²). The controversy was rumored to have made early shooting on the movie somewhat uncomfortable, as Kirsten Dunst was dating Gyllenhaal at the time, but the actors were eventually able to put the controversy behind them.

    Many stores also have a pharmacy and snack bar. However, Maguire was in the end cleared to reprise his role as Peter Parker. Kmart: discount stores (usually free-standing or located in strip malls) that carry electronics, music, movies, bedding, hardware, sporting goods, clothing, toys, jewelry, office supplies, health and beauty products, home décor, and a limited selection of food. At one point, the producers had Jake Gyllenhaal on standby to take up the part. Preservation of two brands after the merger allowed Sears Holdings to continue focusing on different customer demographics, without alienating either group. Before the film was released, it was well-publicised that Tobey Maguire may have had to pull out of doing the film due to severe back pain. The establishment of a shared customer-focused corporate culture between the two companies was estimated to yield improvements in revenue per unit area. However, after the film, Molina was widely lauded for his performance.

    At least $300 million a year in cost savings was expected annually, particularly in the supply chain and in administrative overhead. Octopus, because Molina has a Latino outward appearance and speaks British English, unlike his comic counterpart, who is a Caucasian American and speaks American English. This was estimated to be an expected $200 million a year in revenue synergies. Fans were somewhat skeptical when Alfred Molina was cast as Dr. Proprietary brands held by both companies could be made more accessible to their target demographics by leveraging their combined real estate holdings. Elements of the film's plot are taken from the Stan Lee written Spider-Man storylines "If this be My Destiny" (Amazing Spider-Man 31-33), Amazing Spider-Man #50, and the first Spider-Man annual. Earlier in the year Sears had purchased dozens of current Kmart locations; the merger permited the combined company to accelerate that process. Promotion, marketing and anticipation for this film had grown so much in late 2003, Sony was considering putting webbing along with the Spider-Man 2 logo on the bases at the 2003 World Series.

    Sears had begun investing in new, larger off-mall stores, called Sears Grand stores. At different points in the film, Peter and Harry both sport the same outfit as Ash from the Evil Dead films. "Doc Ock Suite" by Danny Elfman. "Spidey Suite" by Danny Elfman. "Someone to Die For" by Jimmy Gnecco and Brian May.

    "We Are" by Ana Johnsson. "The Night That the Lights Went Out in NYC" by The Ataris. "Who I Am" by Smile Empty Soul. "Lucky You" by lostprophets.

    "Give it Up" by Midtown. "This Photograph Is Proof (I Know You Know)" by Taking Back Sunday. "Woman" by Maroon 5. "Gifts and Curses" by Yellowcard.

    "Hold On" by Jet. "Did You" by Hoobastank. "Ordinary" by Train. "Vindicated" by Dashboard Confessional.

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