Olympiacos

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. See also Culture jamming, Guerrilla communication. information not available yet
. The best-known organizations subverting established logos and brands are ®™ark and AdBusters. information not available yet
. Virtually all distinctive design elements related to brands or logos can become subjects to subvertising.
. flag with the white stars replaced with major corporate logos.

. Another example is the AdBusters' corporate flag, a U.S.
. Perhaps the best known example of a logo "hijacked" this way is the Swooshtika.
. The wide recognition the most famous logos receive provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. source: Greek ministry of Sports http://www.sport.gov.gr the available information is up to 1997. Perhaps the most famous (and possibly the oldest) of these is the emblem of the Olympic Games: the Olympic Rings, five interlocking rings (blue, yellow, black, green, and red respectively) on a white field.

Men Trampolin 1m: 1991, 1992
Men Trampolin 3m: 1958, 1959, 1960, 1961, 1962, 1963, 1964, 1967, 1969, 1992
Men: 1960, 1963, 1964, 1965, 1966, 1967, 1969, 1992
Women Trampolin 3m: 1992, 1993, 1996
Women: 1993, 1997
. And, logos don't have to represent commercial enterprises to be well-known. source: Greek ministry of Sports http://www.sport.gov.gr the available information is up to 1997. Note also, the right pointing arrow in the new logo is a subliminal hint of motion. Men Single: 12
Women Single: 35
Men Double: 10
Women Double: 16
Team Men: 3
Team Women: 12
Men-Women Double: 17
. Besides creating a much stronger, shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. source: Greek ministry of Sports http://www.sport.gov.gr the available information is up to 1997 except "Finn". An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex".

Dragon: 1970, 1971, 1972
Laser: 1976
Finn: 1972, 1973, 1974, 1976, 1977, 1978, 1979, 1980, 1982, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005
Solling: 1980, 1982, 1983, 1984, 1986, 1987, 1992, 1993
Star: 1986, 1987, 1995
. Some famous examples of his work were the UPS package with a string (updated in March 2003) IBM, Goodwill Industries and NeXT Computer. In 2002, Olympiacos also won the European Super Cup, after beating in the final the European Cup-Winner. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. Olympiacos had also played in the final of the previous year, as well as two European Cup finals in the late 90's. Corporate identities today are often developed by large firms who specialize in this type of work. The greatest moment in the club's history was its victory in the 2002 European Champions Cup, after beating Honved in the final. He hired a young student (Caroline Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company).

source: Hellenic Volleyball Federation http://www.volleyball.gr. When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. Center
. Other logos that are recognized globally: the Nike "Swoosh" and the adidas "Three stripes" are two well-known brands that are defined by their corporate logo. Power Forward
. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of VW, Mercedes and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand and clearly differentiated the product line. Small Forward
. There are some other logos that must be mentioned when evaluating what the mark means to the consumer.

Shooting Guard
. What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company. Point Guard
. IBM, also known as "Big Blue" has simplified their logo over the years, and their name. source: Hellenic Basketball Federation http://www.basket.gr. Coca Cola's script is known the world over, but is best associated with the color red; its main competitor, Pepsi has taken the color blue, although they have abandoned their script logo.
. Other well-known examples are: Apple Computer, Inc.'s apple with a bite out of it started out as a rainbow of color, and has been reduced to a single color without any loss of recognition.

has been voted as the Best Team of the 90s in Europe by FIBA
. The logotype will be recognized from afar because of its shape and its yellow color. To conclude with we must say that Olympiacos B.C. The same will be true when one is looking at the airport for the booth of the Hertz Rent-A-Car company. Its rich history, including a Euroleague title in 1997, will help guide Olympiacos as it tries to overcome a 2004-05 season that was full of roster changes and inconsistency. For example, a box of Kellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due to its unique typography and distinctive red coloring. Returning to the very elite of European basketball is the goal in 2005-06 for Olympiacos, a proud club coming off one of its most difficult seasons in recent years. Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes.

No one should forget that within the last decade, the Reds knew exactly what it took to win it all. In the next table, the name of these companies is shown in their specific design, their logotype. But if there is one truth about great, historic teams, they never stay down for long. In these examples, recognizing the companies entails reading the name. The Reds couldn't reach the Euroleague Top 16 and, despite rallying to make the Greek League playoffs, bowed out in the quarterfinals series. The following table shows the names of six well-known companies in the same typeface in all cases. In 2004-05, an ever-changing roster made life tough for Olympiacos. There are essentially three kinds of logos:.

A drought ended in 2001-02 with a Greek Cup victory, while Olympiacos also reached the Greek League finals and came within a victory of the Euroleague Final Four. When designing (or commissioning) a logo, practices to encourage are:. Although there was a return to the Final Four in 1999, a few years went by before the Reds won another trophy. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo. During that game Olympiacos never used a zone defence, although it was played according to European basketball ruling and was defeated naturally by the team of one of the greatest basketball players ever, Michael Jordan (Olympiacos - Chicago Bulls: 78 - 104). Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. Again Olympiacos is the only Greek team in history that played such a much. Color is also useful for linking certain types of products with a brand.

The same year they played against Chicago Bulls and it was a game between the European Champion and the NBA Champion. For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc. At the Euroleague final, the most valuable player of the game was David Rivers (Olympiacos' playmaker). Green is often associated with health foods.). Olympiacos is the only Greek team to have achieved this and one of the very few in the history of European Basketball. Red, white, and blue are often used in logos for companies that want to project patriotic feelings. all competitions in which they participated; Greek League, Greek Cup and Euroleague(by beating FC Barcelona 73-58 in Rome. Loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention.

Dusan Ivkovic came to the bench in 1997, when it was the most successful year in the history of Olympiacos Basketball Club as they won the Triple Crown, i.e. Some colors are associated with certain emotions that the designer wants to convey (e.g. It is worth mentioning that in order to advance to the two finals Olympiacos played with archrivalsPanathinaikos and won both games. Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. Head coach Ioannis Ioannidis led Olympiacos to four consecutive Greek League titles between 1993 and 1996, and to the Euroleague final in 1994 and 1995. A good logo:. The middle of that decade belonged to Olympiacos, not only in Greece, but all around the continent. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often.

It would also add seven Greek Cup titles to its trophy case, but it was in the 1990s that the Reds made their biggest mark. The logo, or brand, is not just an image, it is the embodiment of an organization. Olympiacos won the first of its nine Greek League titles in 1949. Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. source: Hellenic Football Federation http://www.epo.gr. In non-profit areas, the Red Cross is an example of an extremely well known emblem which does not need a name to go with, though in Muslim countries it is the Red Crescent.
. A sign or emblem would keep the general proprietary nature of the product in both markets.

. Emblems will sometimes will grow in popularity, especially across areas with differing alphabets; for instance, a name in the Arabic language would be of little help in most European markets. Their arch-rival Panathinaikos is 12 back after a 3-2 loss to Olympiacos at the home of the Greek leaders. Examples of well-designed logos and logotypes are available in competitive design annuals. Therefore Olympiacos appointed Trond Sollied.
As of January 2006, Olympiacos is first in the Greek league standings by 6 points. Therefore, the trend in the recent years has been to use both logos and names, and to emphasize the design of the name instead of the logotype, making it unique by its letters, color, and additional graphic elements. The end of the season found Olympiacos with both domestic trophies (Championship and the Greek Cup) but without their manager Dusan Bajevic, as he resigned. The consequence is the notion that it makes less sense to use a sign as a logotype, even together with the name, if people will not duly identify it.

Last season (2004/05) Olympiacos appointed again Dusan Bajevic and transferred World Champion Rivaldo. Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. In the 2003/04 season, Olympiacos finished second. During many decades, when a new logo was being designed, owners, advertising professionals, and graphic designers always attempted to create a sign or emblem which, together with the name of the company, product, or service, would appear as a logotype. Since then Olympiacos won seven consecutive Championships, even after Bajevic left in 1999. The name being shaped often in a specific way by each manufacturer, these combined logotypes, which for the first time included sign and name, became extremely popular. The same season Kokkalis transferred to the reds all the Greek young talents he could find, such as Predrag Djorgevic, Grigoris Georgatos, Stelios Giannakopoulos, Giorgos Anatolakis, Dimitris Mavrogenidis,Alexis Alexandris,Giorgos Amanatidis,Andreas Niniadis, etc - Most of whom are still members of Olympiacos today. The manufacturers later began to add the name of the company or of the product to their sign.

In 1996 Kokkalis appointed Dusan Bajevic which was already out of contract with AEK following a class with the management team regarding financial issues and uncertainty. More and more manufacturers began therefore to include a symbol, sign, or emblem on their products, labels and packages, so that all the buyers could easily recognize the product they wanted. Having agreed to a settlement of the club's debts with the Greek government, Kokkalis slowly resurrected the team. The industrial leaders became soon aware that the public would not easily differentiate their product from the same product of their competitors. The situation improved after Sokratis Kokkalis took over Olympiacos's shares in 1993. At that time, a significant part of the population was still illiterate. On the pitch, the team without a serious management team went nine seasons without a league title (1986/87 to 1996/97. New competitors appeared from time to time, and the offer of products of a same kind increased notably.

Soon Koskotas was accused of and convicted for embezzlement, leaving Olympiacos deep in debt. The new products were distributed in large geographical areas, even nationwide. In the mid 80s Olympiakos came into the hands of Greek Businessman George Koskotas. The new industrial procedures allowed a much higher output than that of the former handmade products. Olympiacos experienced its darkest days from the mid-1980s until the mid-90s. The origin of logotypes goes back to the 19th century, when industrial manufacture of products became important. The highlight for that side was the 1973/74 season, when Olympiacos won the league with record points (59) and of goals (102). Examples:.

He appointed Lakis Petropoulos as coach and signed star players Giorgos Delikaris, Yves Triantafyllos, Julio Losada, Milton Viera and Dimitris Persidis. The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to each product or advertising campaign. Another glorious chapter began in 1972, after Nikos Goulandris became president. The main purpose of it is to support the identity of the brand together with the logotype. In the 60s and the 70s Olympiacos won just 5 Championships and 8 Cups, but even in the lean years, the club remained the team every other Greek side wanted to beat. In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. It is worth mentioning that Olympiacos for several seasons was not allowed to make use of the Karaiskaki Stadium and with permition from Panathinaikos found a temporary home in “Apostolos Nikolaidis Stadium”. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype.

In fact, with key performers such as Andreas Mouratis, Elias Rossidis, Thanassis Bebis, Elias Yfantis, Kostas Polychroniou, Giorgos Darivas and Savas Theodoridis, Olympiacos won Six consecutive titles from 1953/34 to 1958/59. Sometimes a slogan is included in the logotype. In 1940 Olympiacos had already 6 Championships in 11 seasons and by 1960 he had won 15 Championships in 23 Seasons as well as 9 Cups and 6 Doubles. While large corporations spend hundreds of thousands of dollars to update and implement their logos, many small businesses will turn to local graphic designers to do a corporate logo. Olympiacos won the Greek Championship for the first time in that season, and has since become the most winning team in Greece. The image at right shows an example of the two elements of a logotype. From the season 1930/31 (which started in January of 1931) and on, the best teams from the country participated. A logotype consists of either a name or a name and a sign.

The second Greek Championship took place in 1929/30 only with three teams (the local champions of: Athens, Piraeus and Thessaloniki). This is, however, not the way it is defined by graphic designers and by advertising professionals. and during that season they played fiendly games with each other. A common misconception holds that a logotype is merely a graphic symbol or sign. Panathinaikos and AEK decided to follow Olympiacos and together they formed a group called P.O.K. If rights in relation to a logotype are correctly established and enforced, it can become a valuable intellectual property asset. However in that season Olympiacos came to a dispute with the Hellenic Football Federation and did not participate. Once a logotype is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it.

In 1926 the Hellenic Football Federation (EPO) was founded and in 1927 tried to organize the first Greek Championship. To the extent that a logotype achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services. Olympiacos immediately caught the attention of locals, with the team filling the Piraeus Velodrome (now the Karaiskakis stadium); their fanbase consisted mainly of the working class. The uniqueness of a logotype is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. "The Legend" after the classic side of the 1930s which won a hatful of titles. Emblems with non-textual content are distinct from true logotypes. In 10 March, 1925 two older Piraeus clubs, "Piraeus Sports and Football Club" and "Football Fan Club of Piraeus," merged to form a new club, Olympiacos CFP; which would come to be known as "Olympiacos Fan Club of Piraeus" a.k.a. In this article several examples of 'true' logotypes are displayed, which may generally be contrasted with emblems, or marks which include non-textual graphics of some kind.

The club was founded in 1925 in the city of Piraeus, where the team still plays today. In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. . It also depicts an organisation's personality.
. A logo is a tangible form used to represent any given article. In football, Olympiacos hasn't lost in a Home League game against Panathinaikos since 1995 (02.12.95 with 1-2), that is nearly 11 years unbeaten. .

28 in the World where Panathinaikos is No.97 and AEK is No.120. should be distinctly different from others in a similar market. Currently, according to the International Federation of Football and Statistics Olympiacos is No. The shape, color, typeface, etc. Running up second on trophies won count is Panathinaikos FC and the third is AEK FC. A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface and/or font, or arranged in a particular, but legible, way. With an outstanding 33 national championships in football in 69 seasons, while all the other major Greek clubs (AEK, Panathinaikos, PAOK) having 32 championships combined, no Greek team has been as successful as Olympiacos in this area. Icon (symbol / brandmark).

Fans point out as remarkable the fact that Olympiacos is the only Greek sports club to have done the Treple in two different sports. Logotype/Wordmark/Lettermark (text or abbreviated text). Olympiacos has won European and International titles in Football, Basketball, Volleyball, Waterpolo and Athletics. Combination (icon plus text ). With over 400 officially recognized titles, Olympiacos CFP is one of the biggest multisport clubs in Europe. avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is commited to being associated with any and all connotations such imagery may evoke. 7 Championships. avoid photography or complex imagery as it reduces the instant recognition a logo demands.

11 Championships. do not use the face of a (living) person. 16 Championships. do not use a specific choice of third-party font or clip-art as a distinguishing feature. 1 Championship [1971]. brand standard manual). 25 Championships
. include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a.

105 Titles
. be aware of design or copyright infringements. 34 Greek championships (Men)
. design using vector graphics, so the logo can be resized without loss of fidelity (Adobe Illustrator is one of the main programs for this type of design work; open source programs like Inkscape are emerging as excellent free alternatives). 47 Greek championships - 1930, 1931, 1932, 1933, 1934, 1935, 1937, 1960, 1961, 1962, 1967, 1969, 1970, 1971, 1972, 1973, 1974, 1975, 1976, 1977, 1978, 1979, 1980, 1981, 1982, 1983, 1984, 1985, 1986, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005. produce alternatives for different contexts. 1 European Super Cup 2002. avoid gradients (colors that transition from dark to light/light to dark) as a distinguishing feature.

1 European Champions League 2002. use few colors, or try to limit colors to spot colors (a term used in the printing industry). 1 Treple 2002. represents the brand/company appropriately. 6 Doubles 1992, 1993, 2001, 2002, 2003, 2004. abides by basic design principles of space, color, form, consistency, and clarity. 8 Cups 1992, 1993, 1997, 1998, 2001, 2002, 2003, 2004. may be able to maintain its integrity printed on various fabrics or materials (where the shape of the product may distort the logo).

19 Championships 1933, 1934, 1947, 1949, 1951, 1952, 1969, 1971, 1992, 1993, 1995, 1996, 1999, 2000, 2001, 2002, 2003, 2004, 2005. can work in "full-color", but also in two color presentation (black and white), spot color, or halftone. 2 European Cups: 1996, 2005. should remain effective reproduced small or large. 10 Doubles: 1981, 1983, 1989, 1990, 1992, 1993, 1994, 1998, 1999, 2001. is functional and can be used in many different contexts while retaining its integrity