Lidl

A Lidl in Cornwall, UK

Lidl (either leed-ul as pronounced in recently-launched British TV commercials, or lid-ul) is a European discount supermarket chain of German origin that operates 5,000 stores. In Germany it is the most important competitor of Aldi. The full name of the company is Lidl Stiftung & Co KG. It belongs to the holding group Schwarz, which also owns the store chains Handelshof and Kaufland.

It was founded in the 1930s by a member of the Schwarz family, then called Schwarz Lebensmittel-Sortimentsgroßhandlung. In the 1970s the first Lidl stores of today's incarnation opened.

Lidl is the fifth largest supermarket chain in Germany (2004), and has established itself in over 17 countries around the world.

Criticism of Lidl

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Lidl has received critical attention in Germany over their treatment of workers, with trade unionists said to be blacklisted (refusal to employ union members). Lidl faces allegations about unpaid overtime, low wages and management by threats. The German trade union Ver.di has taken Lidl to task for its supposed bad labour practices.

Lidl is also said to use aggressive strategies against their suppliers to enforce low prices.

Countries with Lidl shops

Current

  • Austria
  • Belgium
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Republic of Ireland
  • Italy
  • The Netherlands
  • Norway (the first ten stores opened September 23, 2004)
  • Poland
  • Portugal
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

Planned

  • Canada
  • Croatia
  • Estonia
  • Latvia
  • Lithuania
  • Romania
  • Slovenia
  • Switzerland

Competitors

  • Aldi (7000 stores)
  • Netto (1200 stores)
  • Kwiksave (UK only)

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Lidl is also said to use aggressive strategies against their suppliers to enforce low prices.
. The German trade union Ver.di has taken Lidl to task for its supposed bad labour practices. In 2004 Bild cooperated with the fast-food giant McDonald's to sell the newspaper at its 1000 fast food restaurants in Germany. Lidl faces allegations about unpaid overtime, low wages and management by threats. Bild's motto, prominently displayed below the logo, is unabhängig, überparteilich (independent, non-partisan), but few would agree it is. Lidl has received critical attention in Germany over their treatment of workers, with trade unionists said to be blacklisted (refusal to employ union members). This amounts for a third of the reprimands this self-regulation council of the German press declared that year.

. In 2004 Bild was publicly reprimanded 12 times by the Deutscher Presserat. Lidl is the fifth largest supermarket chain in Germany (2004), and has established itself in over 17 countries around the world. Heinrich Böll's 1974 novel The Lost Honor of Katharina Blum used a fictional stand-in for the Bild-Zeitung to make a point about its allegedly unethical journalistic practices. In the 1970s the first Lidl stores of today's incarnation opened. Even so, Bild is still the best-selling newspaper in Europe and has the third-largest circulation woldwide. It was founded in the 1930s by a member of the Schwarz family, then called Schwarz Lebensmittel-Sortimentsgroßhandlung. By the end of 2005 the figure has dropped to 3.8 million copies [1].

It belongs to the holding group Schwarz, which also owns the store chains Handelshof and Kaufland. After selling more than five million copies every day in the 1980s, circulation dropped below the four million mark in 2002 for the first time in almost 30 years. The full name of the company is Lidl Stiftung & Co KG. Although it is still Germany's biggest paper, the circulation of Bild, along with many other papers, has been in decline in recent years. In Germany it is the most important competitor of Aldi. Its traditionally less conservative Sunday paper Bild am Sonntag even supported Gerhard Schröder in his bid to become chancellor in 1998. Lidl (either leed-ul as pronounced in recently-launched British TV commercials, or lid-ul) is a European discount supermarket chain of German origin that operates 5,000 stores. Despite its general support for Germany's conservative party CDU and especially former chancellor Helmut Kohl, its rhetoric, still populist in tone, is less fierce than it was thirty years ago.

Kwiksave (UK only). After the fall of the Berlin Wall and the end of the Cold War in Europe, Bild's stance seems to have drifted more towards centrism. Netto (1200 stores). At the height of left-wing terrorism around 1977, Bild took a strong stance that could be said to have contributed to the climate of fear and suspicion. Aldi (7000 stores). A common phrase in parts of society sympathetic to the students was "Bild hat mitgeschossen!" (Bild shot too). Switzerland. Bild heavily influenced public opinion against the German student movement of the years following 1967, after the assassination attempt on activist Rudi Dutschke.

Slovenia. The GDR was described as a "zone" occupied by the Soviet Union until well into the 1980s, when Bild started to use the name cautiously, while still putting it in quotation marks. Romania. From the outset, the editorial drift was unabashedly conservative. Lithuania. Bild has sometimes been known to use controversial devices like sensational headlines and topless women on its front page, as well as invented "news", to increase its readership. Latvia. However, its articles are often considerably shorter compared to those those in British tabloids, and the whole paper is thinner as well.

Estonia. Bild-Zeitung was modeled after the British tabloid Daily Mirror; although its paper size is bigger, this is reflected in its mix of celebrity gossip, crime stories and political analysis. Croatia. Bild is based in Hamburg. Canada. It was founded by Axel Springer in 1952 and quickly became the best-selling newspaper, by a wide margin, not only in Germany, but in all of Europe. United Kingdom. Picture Newspaper) is a German daily tabloid newspaper published by Axel Springer AG.

Sweden. The Bild-Zeitung (lit. Spain. Slovakia. Portugal.

Poland. Norway (the first ten stores opened September 23, 2004). The Netherlands. Italy.

Republic of Ireland. Hungary. Greece. Germany.

France. Finland. Denmark. Czech Republic.

Belgium. Austria.

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