Lidl

A Lidl in Cornwall, UK

Lidl (either leed-ul as pronounced in recently-launched British TV commercials, or lid-ul) is a European discount supermarket chain of German origin that operates 5,000 stores. In Germany it is the most important competitor of Aldi. The full name of the company is Lidl Stiftung & Co KG. It belongs to the holding group Schwarz, which also owns the store chains Handelshof and Kaufland.

It was founded in the 1930s by a member of the Schwarz family, then called Schwarz Lebensmittel-Sortimentsgroßhandlung. In the 1970s the first Lidl stores of today's incarnation opened.

Lidl is the fifth largest supermarket chain in Germany (2004), and has established itself in over 17 countries around the world.

Criticism of Lidl

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Lidl has received critical attention in Germany over their treatment of workers, with trade unionists said to be blacklisted (refusal to employ union members). Lidl faces allegations about unpaid overtime, low wages and management by threats. The German trade union Ver.di has taken Lidl to task for its supposed bad labour practices.

Lidl is also said to use aggressive strategies against their suppliers to enforce low prices.

Countries with Lidl shops

Current

  • Austria
  • Belgium
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Republic of Ireland
  • Italy
  • The Netherlands
  • Norway (the first ten stores opened September 23, 2004)
  • Poland
  • Portugal
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

Planned

  • Canada
  • Croatia
  • Estonia
  • Latvia
  • Lithuania
  • Romania
  • Slovenia
  • Switzerland

Competitors

  • Aldi (7000 stores)
  • Netto (1200 stores)
  • Kwiksave (UK only)

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Lidl is also said to use aggressive strategies against their suppliers to enforce low prices. The Reyes brothers must then take action. The German trade union Ver.di has taken Lidl to task for its supposed bad labour practices. Gabriela refuses to see the truth until it is too late and she soon finds herself in grave danger. Lidl faces allegations about unpaid overtime, low wages and management by threats. He manages to alienate Gabriela's family, virtually take control of the estate, and spend much of her money on gambling and raucous living. Lidl has received critical attention in Germany over their treatment of workers, with trade unionists said to be blacklisted (refusal to employ union members). The plot reaches a climax when Gabriela marries a very dangerous suitor, and a former son-in-law, Fernando Escandón.

. Gabriela's now-dead husband had been having an affair with the Reyes brothers' younger sister. Lidl is the fifth largest supermarket chain in Germany (2004), and has established itself in over 17 countries around the world. The Reyes brothers unexpectedly fall for the three daughters of the wealthy widow Gabriela Elizondo (played by veteran actress Cristina Lilley), who owns a neighboring hacienda. In the 1970s the first Lidl stores of today's incarnation opened. The plot centered around the three Reyes brothers (played by Mario Cimarro, Michel Brown, and Juan Alfonso Baptista), who inherit a hacienda (large ranch estate). It was founded in the 1930s by a member of the Schwarz family, then called Schwarz Lebensmittel-Sortimentsgroßhandlung. The music from this serial is available on CD (Sony label) and features most of the norteño and cumbia style songs from the show.

It belongs to the holding group Schwarz, which also owns the store chains Handelshof and Kaufland. All serials aired on Telemundo can be viewed with English subtitles by setting your television's menu options to Closed Captioning channel CC3 or C3. The full name of the company is Lidl Stiftung & Co KG. The majority of actors from this novela would appear in two subsequent serials--Te voy a enseñar a querer (2004) and La mujer en el espejo (2004)--both also produced by RTI Colombia & Telemundo. In Germany it is the most important competitor of Aldi. It also helped to launch several actors to stardom including Michel Brown of Argentina, Juan Alfonso Baptista of Venezuela, and Natasha Klaus of Colombia. Lidl (either leed-ul as pronounced in recently-launched British TV commercials, or lid-ul) is a European discount supermarket chain of German origin that operates 5,000 stores. telenovela market.

Kwiksave (UK only). Pasión de Gavilanes helped establish RTI Colombia as a major force in the U.S. Netto (1200 stores). It has also had runs in over 100 countries--from Argentina to Romania to Malaysia--and is considered one of the most successful serials ever made. Aldi (7000 stores). The serial was so popular that it had two runs (one in primetime and one in daytime) in the United States on NBC-owned Telemundo. Switzerland. In Colombia, it was broadcasted by Caracol TV.

Slovenia. It was produced by RTI Colombia in conjunction with the Telemundo network. Romania. Pasión de gavilanes ("Hawk's Passion") was a popular Colombian telenovela (soap opera) which ran for 188 episodes, from 2003 to 2004. Lithuania. Latvia.

Estonia. Croatia. Canada. United Kingdom.

Sweden. Spain. Slovakia. Portugal.

Poland. Norway (the first ten stores opened September 23, 2004). The Netherlands. Italy.

Republic of Ireland. Hungary. Greece. Germany.

France. Finland. Denmark. Czech Republic.

Belgium. Austria.

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