IPod

Apple has promoted the iPod and iTunes brands in several successful advertising campaigns, a large number of which are part of their series of silhouette commercials. Some few effects (particularly fire and smoke) within The Curse of the Were-Rabbit proved impossible to do in stop motion, and so were rendered on computer. iPod sales according to Apple's quarterly financial results:. There was even an explosion in The Auto Chef, part of the Cracking Contraptions shorts. iPod sales according to Apple's yearly financial results:. For example, consider the soap suds in the window cleaning scene, and the projectile globs of porridge in Wallace's house. ^[39]. As with Nick Park's previous films, the special effects achieved within the limitations of the stop motion technique were quite pioneering and ambitious.

Sales by Hewlett-Packard made up 5% of all iPod sales. This is probably very much thanks to the global success of Nick Park's Wallace and Gromit shorts and other films such as The Nightmare Before Christmas in the 1990s. In July of 2005, HP reversed its decision and announced they would stop reselling the iPod by September 2005, when existing stock were projected to be depleted. Though painstaking and time-consuming, and, with the newer computer-generated imagery, no longer popularly used for feature film special effects as it was in 1933's King Kong or Ray Harryhausen's work, stop motion remains a much-loved style of animation. Retailers of this model included (among others) the retail giant Wal-Mart, which included a disclaimer explaining that it would not work with its own online music service. just over one second of film photographed for each day of production. The HP models were the same as the Apple iPod except for the inclusion of an "HP" logo on the back under the Apple logo and "iPod" label They were sold as the "Apple iPod + hp". General quotes on the speed of animation of a Wallace and Gromit film put the filming rate at typically around 30 frames per day - i.e.

On January 8, 2004, Hewlett-Packard announced that they would license the iPod from Apple to create an HP-branded digital audio player based on the iPod. Because a second of film constitutes 24 separate frames, even a short half-hour film like A Close Shave takes a long time to animate well. ^[38]. In common with other animation techniques, the stop motion animation in Wallace and Gromit may duplicate frames if there is little motion, and in action scenes sometimes multiple exposures per frame are used to produce a faux motion blur. Most recently, Apple shipped 14.04 million iPods during the quarter that ended on December 31, 2005, a 207% increase over the same quarter one year prior. After detailed storyboarding, and set and plasticine model construction, the film was shot one frame at a time, moving the models of the characters slightly between to give the impression of movement in the final film. ^[37] Apple shipped 6.16 million iPods during the quarter that ended on June 25, 2005, a 616% increase over the same quarter in 2004. The Wallace and Gromit animations were shot using the old stop motion animation technique.

In its first quarter results of 2006, Apple reported earnings of $565 million — its highest revenue in the company's history.
. In other countries, the iPod market share is significantly lower, mostly due to high import taxes and less ubiquitous marketing, so flash memory players, or hard disk based players from competitors like Creative are dominant. In Project Zoo, players exclusively control Gromit, but in Curse of the Were-Rabbit, gameplay shifts between the two, and even includes two-player cooperative play. That is why Flash players at the beginning of 2005 account for less than half the US market share they did in 2004 (their market share decreasing from 62% in January 2004 to 29% in January 2005 [36]). Gameplay for both titles is reminiscent of any third-person platformer released since the advent of Super Mario 64, with lots of jumping around in three-dimensional levels and collecting items. Therefore, Apple succeeded in chipping away at the mainstream Flash player market in the US. In 2005, a video game of "The Curse of The Were-Rabbit" was released for home consoles, following the plot of the movie as the titular duo work as vermin-catchers, protecting customers' vegetable gardens from rabbits.

This success was especially based on the introduction of the iPod mini. Hiding inside a giant wooden penguin, a parody of the famous Trojan horse, they infiltrate the zoo, and set about rescuing the animals and undoing Feathers' work. Within one year from January 2004 to January 2005, its US market share tremendously increased by 34% from 31% to 65%. A quick spot of inventing back at the house, and they prepare to embark on their latest adventure. [35] According to the latest financial statements, iPod's market share accounts for 74% in the US in July 2005. As they go to visit the zoo to celebrate his birthday, they find the zoo closed. ^[34] The iPod currently dominates the digital audio player market in the US, frequently topping best-seller lists. Wallace and Gromit, meanwhile, have adopted one of the zoo's baby polar bears, named Archie.

Fortune magazine reported on June 27, 2005 that Apple had sold over 15 million iPods, including 5.3 million in the first quarter of that year. Still obsessed with diamonds, he escapes from the penguin enclosure of West Wallaby Zoo, where he was 'imprisoned' at the end of The Wrong Trousers, and takes over the entire zoo, kidnapping young animals and forcing their parents to work for him, helping him towards his ultimate goal - turning the zoo into a diamond mine. This equates to 100 iPods sold every minute throughout the quarter. This separate story sees the duo take on Feathers McGraw once more. At the Macworld Expo keynote speech[33] on January 10, 2006, Apple CEO Steve Jobs reported sales of over 42 million iPods total, and 14 million in the first quarter of fiscal year 2006. In September 2003, a video game was released, entitled Wallace and Gromit in Project Zoo. Sites like iLounge and The Apple Collection have parts of their sites devoted to iPod concepts, things varying from completely touch screen iPods to iPods that include an integrated mobile phone.
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iPod design is also a part of this ecosystem. In a list of the 100 Greatest British Television Programmes drawn up by the British Film Institute in 2000, voted for by industry professionals, The Wrong Trousers was placed 18th. Along with the introduction of the nano they also introduced nano tubes (most likely a joke on nanotubes), a silicone case with no screen, dock connector, or headphone port protection, but a cover over the click wheel, and the hold switch. Park has consistently turned down requests for an ongoing television series because of the time and effort required for even a single episode. Apple themselves even make some. Shopper 13 is of note for its references to sci-fi films, and space in general, in most of Wallace's lines:. There are a host of different types and brands, all different for each iPod owners different needs. Each episode features one of Wallace's new inventions and Gromit's sceptical reaction to it.

Some are silicone, others are hard plastic, some you can't even reach the controls through. They were also broadcast on BBC One across the Christmas period in 2002. Kate Spade, iSkin, Speck, Incase, and Chums all produce these cases. A series of 10 short (2½ minute) Wallace and Gromit animations entitled Cracking Contraptions has appeared on the Internet and subsequently on a limited-edition VHS and Region 2 DVD. People buy these accessories not only to protect their iPods but also to make fashion statements. These have been released as extras on DVD alongside the three short films. Besides technological peripherals there are also cases. In addition, following the success of A Close Shave, the duo were used as BBC2's official Christmas campaign in 1995, appearing with the famous '2' in the main ident and several shorter versions for in between trailers.

Other companies (most notably Griffin Technology) make add-ons that allow your iPod to record your voice, charge your iPod on the go, play your tunes over the radio, or use your iPod wirelessly with a remote. The full-length feature film is:. Companies such as JBL, Bose, Altec Lansing, and Kensington all make speakers that are designed specifically to work with the iPod, using the iPod's thirty pin dock connector. The original half-hour shorts were:. A host of different companies produce accessories that are designed to work with the iPod. Wallace and Gromit have appeared in three half-hour films, an ident campaign, a series of short webcast animations, and also appear in a full-length feature film. The large accessories market that has built up around the iPod is sometimes described as the iPod ecosystem.
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Arguing that the cheap songs from iTMS have contributed significantly to the iPods' great success, record labels are also seeking a share of profits from the iPod division itself and they hope to accomplish this by putting pressure on Apple to differentiate between "hot singles" and "golden oldies." Jobs responded by accusing the record industry of being greedy [26]. The faults were either due to a faulty CCTV system or a faulty water heater. Aside from the controversial iPod-exclusive AAC format of audio files, SonyBMG and Warner Music who had initially signed on with Apple have lately complained that they have been undercharged for the value of their songs due to iTMS's flat fee. Recent reports have discovered the cause of the fire was an electrical fault in a ground floor office. Steve Jobs has stated "We would like to break even (or) make a little bit of money (on the iTunes Music Store) but it's not a money maker." The role of the iTMS is not to sell songs, but rather to promote the sale of iPods by offering owners a convenient service for music. (BBC News: Fire hits Wallace and Gromit sets). Yet Realnetworks has continued to update the technology allowing iPod owners to download purchased music from RealNetworks music store. The films themselves are unharmed having been stored at a separate location.

For a short time in 2004, RealNetworks had advertised that tracks purchased from their RealPlayer Music Store could be played on an iPod through the use of their Harmony technology; however, an iPod update released at the time of the iPod photo launch disabled files created by Harmony. Other figures, however, such as Wallace and Gromit travelling in their sidecar, were lost. Microsoft and RealNetworks have accused Apple of using iPod, the iTunes Music Store, and FairPlay to lock iPod users into using iTunes exclusively (and vice versa), creating a vertical monopoly. Some other models survived as they were part of a travelling exhibition at the time. No portable music player other than the iPod can play the DRM-enabled files sold on the iTMS, and the iPod cannot play files protected with other DRM technologies, such as Microsoft's DRM format or RealNetwork's Helix-DRM system. Creator Nick Park released a statement that the original Wallace and Gromit figures were in his suitcase on a world tour with him at the time. However, the files can also be burned to CD, at which time those DRM restrictions are removed. On October 10, 2005, a fire at a storage building in Bristol owned by Aardman Animations destroyed most of the props and sets used in the animated films.

Apple encrypts the AAC audio files using the controversial FairPlay digital rights management (DRM) system, so that only authorized computers (up to five) and unlimited iPods can play them. He also listens to Bach and solves puzzles with ease. Advertised that any song was 99¢, the music bought from it can be uploaded onto the iPod and the store has become the dominant online music service, helping the sale of iPods. "Gromit was originally the name for a cat in another story!" Gromit enjoys eating 'KornFlakes' and reading many books including:. Introduced on April 28, 2003 the iTunes Music Store (iTMS) is an online music store run by Apple and built into iTunes. Nick Park, his creator says: "We are a nation of dog-lovers and so many people have said: 'My dog looks at me just like Gromit does!'" and.. Another popular tool is vPod, a stand alone freeware tool for copying music from your PC to iPod. Gromit doesn't express himself in words but his facial expressions -- particularly his eyebrow -- speak volumes.

Some of the more notable examples are the ml iPod plugin for Winamp, that allows users to manage their iPod content through Winamp, and Anapod Explorer, produced by Redchair Software, which presents a Windows Explorer-like interface for managing the content on an iPod. He is also very handy with electronic equipment (a grommet is a piece of electrical wiring insulation, a term Nick Park picked up from his brother, an electrician), and is sensitive, intelligent and resourceful. Many of these third-party tools allows functionality not available through iTunes, such as the ability to copy music off the iPod back to the host PC. He likes knitting, reading the newspaper, his alarm clock, bone, brush and framed photo of himself with Wallace. However, several third-party tools exists that addressed synchronization of the iPod. His birthday is 12th February, and he graduated from "Dogwarts University" (a pun on Hogwarts of the Harry Potter books). Apple Computer endorses only one official method for synchronizing with the iPod: iTunes. Gromit is a dog who lives with Wallace.

Additionally, many aftermarket stereo manufacturers Kenwood, Alpine, etc, have iPod integration solutions to allow one of their head units to control and play music from an iPod. For example, Wallace's method of getting up in the morning incorporates a bed that tips over to wake up its owner, an invention that was exhibited at the Great Exhibition of 1851 by Theophilus Carter, and is similar to a device sold in Japan that is used to ensure a certain wakeup time. Virtually any vehicle that has a factory CD changer controller port on the stereo can be integrated with an iPod using this kit. Some of Wallace's contraptions actually are based on a real-life invention. Using Peripheral Electronics' iPod2Car adaptor kit, an iPod can be thus integrated into many vehicles which wouldn't otherwise allow it. Most of Wallace's inventions look not unlike the designs of Rube Goldberg and Heath Robinson, and Nick Park has said of Wallace that all his inventions are designed around the principle of using a sledgehammer to crack a nut. In 2006, this feature will also be available in other foreign cars (outside US): Japan: Lexus, Nissan, Mazda, Daihatsu, BMW, MINI, smart, and Alfa Romeo. A very homely sort who doesn't mind the odd adventure.".

This feature will also be available in other cars soon: Audi, Chrysler, Dodge, Ferrari, Honda, Infiniti, Jeep, Nissan, and Volkswagen. Nick Park, his creator says: "He's a very self-contained figure. This feature is only available in certain cars:. He has a kindly nature, and is perhaps a little over-optimistic. In some cars, music can be controlled through the steering wheel. He is an inveterate inventor, creating elaborate Heath Robinson-esque contraptions that often do not work as intended. Not to be confused with "iPod your Car" which allows car integration on a personal car, iPod Car integration allows one to connect an iPod to a car, and listen to premade car playlists for the car, or the entire library through car speakers. He reads the Morning Post, the Afternoon Post, and the Evening Post, and occasionally "Ay-Up" magazine.

Some reviews in the arstechnica.com showed that the battery in iPod nano is soldered in the mainboard and in the 5G iPod it is more difficult to be removed and "It's actually affixed to the metal backplate and sits above its own power management circuitry and right next the headphone port and its driver circuitry". He enjoys a nice cup of tea or a drop of Bordeaux red for those special occasions. The big question now is if the 5th Generation iPod battery can be replaced by users in the same manner as the other generations of iPod. The thought of Lancashire hotpot keeps him going in a crisis. These batteries often contain more capacity than the standard Apple batteries. He loves cheese - preferably Wensleydale cheese. As a response to the battery problem, multiple 3rd parties [23] [24] [25] have appeared that are selling iPod battery replacement kits for one third of the price that Apple charges customers for a battery replacement. He can usually be found wearing a white shirt, brown wool trousers, green knitted vest and red tie.

[22]. Wallace lives at 62 West Wallaby Street, Wigan, Lancs [1]. Some iPod users also defended Apple by pointing out that their iPods had lasted longer than 18 months, while other viewers suggested that the brothers had attacked Apple solely for the sake of publicity. . The movie depicted the Brothers vandalizing Apple ads in the New York City area with graffiti proclaiming that "iPod's unreplaceable battery lasts only 18 months." [21] The movie was widely linked and viewed, with much of the commentary failing to mention Apple's recent change in policy. Wallace is voiced by veteran actor Peter Sallis; Gromit remains silent. The movie, called iPod's Dirty Secret, apparently made before the change in policy, expressed anger because the battery on their early model iPod had failed after eighteen months and Apple refused to replace it. Wallace is an absent-minded inventor, cheese enthusiast (especially for Wensleydale cheese), and companion to the dog Gromit who appears to be rather more intelligent than his master.

On November 21, 2003, a short film produced by iPod owners The Neistat Brothers was released on the Internet. This process is sometimes known as "claymation". [20]. All the characters were made from moulded Plasticine modelling clay on wire frames, and filmed with stop motion animation. On November 14, 2003, Apple quietly announced a battery replacement program that initially cost $99 [19] (now $59), and one week later offered users the option to extend the warranty of their iPods for $59. Wallace and Gromit are the main characters in a series of three British animated short films and a feature-length film by Nick Park of Aardman Animations. This situation led to a small market for third-party battery replacement kits. The program is "When Penguins Turn", suggesting thats how Feathers Macgraw turned evil.

The official policy was that the customer should buy a refurbished replacement iPod, at a cost almost equivalent to a brand new iPod. During the telly scope episode, the telly (television) is on the wrong program. Compounding this problem, Apple would not replace worn-out batteries either. "The Edam is stranded! Quick Gromit, We'll have to launch the probe!". This is unusually difficult for a consumer device, but at least half a dozen well-known rivals to the iPod have a similarly enclosed battery. "I knew he'd make it!". The battery in all iPod models cannot be removed or replaced by the user without levering the unit open. "It's just one small step!".

Apple has published guidelines on its web site for maximizing the life of an iPod battery. "It's almost due for re-entry! I can see him!". In other words, the battery will continue to have a useful life through the equivalent of five hundred complete discharges and recharges; through time and use, the life of the battery will generally decrease until eventually it is not able to power the iPod for more than a few minutes. "Gromit, we have a problem!". Like most lithium-based batteries, the iPod battery lasts roughly 500 full recharge cycles. The Soccamatic'. Apple designed the iPod with an internal lithium ion battery that users cannot easily replace (the first and second generation iPods used lithium polymer batteries). The Snoozatron.

The nano originally wasn't shipped with these, but after the complaints Apple started bundling them with no price change. The Turbo Diner. For this reason Apple has started packaging both the nano and the 5th Generation iPod with cloth carrying cases which help to prevent scratches to the screen and body, both the plastic front and metal back, but do not provide unfettered access to the screen or controls. The 525 Crackervac. There have been a number of complaints about the Nano's screen being too soft, resulting in it becoming easily scratched or even broken if put under any strain. The Bully Proof Vest. The iPod nano is available in white and black, in both 2 GB (US$199) and 4 GB (US$249) configurations. The Snowmanotron.

The click wheel is used to input the digits to the passcode. The Tellyscope. The screenlock option lets users set a 4 digit passcode for their iPod, and once the screenlock is activated the only buttons that can be pressed are the skip forwards and backwards and the play/pause buttons. A Christmas Cardomatic. The nano saves the user's stopwatch stats for multiple timing sessions, which is useful for comparing times. The Autochef. While the timer is on, the Start button changes to a Lap button that allows the user to time individual laps. Shopper 13.

The stopwatch feature allows users to press Start to start the timer, and the Stop button to stop. Wallace & Gromit: The Curse of the Were-Rabbit (2005). The clocks can be set to adjust for Daylight Saving Time. A Close Shave (1995, won BAFTA Best Animation, won Oscar Best Short Film, Animated). The world clock allows users to set the time in cities around the world, and set alarms for each time zone. The Wrong Trousers (1993, won BAFTA Best Animated Film, won Oscar Best Short Film, Animated). These features were new to the iPod operating system, including the addition of world clocks, a stopwatch, and a screenlock option. A Grand Day Out (1989, won BAFTA Best Animated Film, nominated for Oscar Best Short Film, Animated).

The iPod nano has several features that would later be included into the fifth generation iPod. pogrom). The nano is the first dock connector iPod that cannot sync to any PC (Windows or Mac) via FireWire cable, though it can still be charged via a Firewire connection. Interestingly, Gromit happens to mean “destroy” (Russian: громить, cf. It retains the standard 30-pin dock connector for compatibility with third-party peripherals. [2]. The headphone jack is located on the bottom. The other new prototype is named "K-9".

It has a 65,536 color display that can show photographs, and connects to a computer via USB 2.0. NASA has now named one of its new prototype Mars explorer robots after Gromit. Based on flash memory instead of a hard drive, the iPod nano is 0.27 inches (6.9 millimeters) thick, weighs 1.5 ounces (42 grams), and is 62% smaller by volume than its predecessor. Many critics believe that Gromit's silence makes him the perfect straight man with a pantomime expressiveness that drew favourable comparisons to Buster Keaton. On September 7, 2005, Apple announced the successor to the iPod mini, the iPod nano. Sheep. or 22 g) and approximates in size to a pack of chewing gum (originally, the iPod shuffle website contained a footnote advising people not to eat the iPod shuffle like gum; it was later removed, possibly because several users photographed themselves with their iPod shuffles in their mouths.) Like the rest of the iPod family, iPod shuffle can operate as a USB mass storage device. Electronics For Dogs.

The iPod shuffle weighs less than one ounce (0.78 oz. Men are from Mars, Dogs are from Pluto (a pun on Men are from Mars, Women are from Venus);. Users can set iTunes to fill iPod shuffle with a random selection from their music library each time the device connects to the computer. Crime and Punishment, by Fido Dogstoevsky (a pun on Fyodor Dostoevsky);. The iPod shuffle has no screen and therefore has limited options for navigating between music tracks: users can play songs either in the order set in iTunes or in a random (shuffled) order. The Republic, by Pluto (a pun on Plato);. One review regards it as having one of the best-sounding audio systems of all the iPod models.

The shuffle has a SigmaTel processor. Unlike other iPod models, iPod shuffle cannot play Apple Lossless or AIFF encoded audio files—possibly due to the iPod shuffle's smaller processing power. The shuffle comes in two models: 512 MB (up to 120 4-minute songs encoded at 128 kbit/s) and 1 GB (up to 240). iPod shuffle introduced flash memory (rather than a hard drive) to iPods for the first time.

Apple announced iPod shuffle at Macworld Expo on January 11, 2005 with the taglines "Life is random" and "Give chance a chance". With the introduction of the iPod nano, the iPod mini was discontinued. Also, the second generation iPod minis did not include the AC adapter or the FireWire cable bundled with previous models. In addition, they featured richer case colors (though Apple discontinued the gold color) and other minor aesthetic changes (the color of the lettering on the click wheel now matched the color of the iPod mini).

Most notably, both models featured an increased battery life of up to 18 hours. In February 2005, the second-generation [18] iPod mini came on the market with a new 6 GB model at $249 and an updated 4 GB model priced at $199. Silver models sold best, followed by blue ones, while the least popular was the gold. Apple initially made iPod mini devices available in five colors: silver, gold, blue, pink, and green.

The center button still acted as a select button. iPod mini introduced the popular "click wheel" that was incorporated into later iPods: the touch-sensitive wheel means that users can move a finger around it to highlight selections on the screen, while the unit's Menu, Back, Forward, and Play/Pause buttons are part of the wheel itself, letting a user press down on part of the wheel to activate one of those functions. Critics panned it as too expensive, but it proved to be overwhelmingly popular, and Apple Stores had difficulty keeping the model in stock. It had 4 GB of storage and a price of $249 (at the time, only $50 below the 15 GB third-generation iPod).

On January 6, 2004, Apple introduced the first iPod mini. The iPod mini was discontinued on September 7, 2005 after Apple announced it was to be replaced by the iPod nano, which was 62% smaller in size and included a color screen. iPod minis used Microdrive hard drives for storage. Its smaller display had one less line than previous models, limiting the on-screen track identification to title and artist only, and not the album.

The iPod mini had largely the same feature set as the full-sized iPod, but lacked support for some third-party accessories. Apple entered the market for "mini"-form-factor digital audio players in January 2004, with the introduction of the iPod mini, competing directly with players like Creative's Zen Micro and Digital Networks Rio Carbon. The price point remains the same as the fourth-generation model. The capacity of the iPod was increased to 30 GB from the previous 20 GB.

The new Harry Potter iPod retains the laser engraved Hogwarts crest on back of the device and is sold with the "complete Harry Potter" (the first 6 books in the Harry Potter series). On October 12, 2005 Apple reintroduced the Harry Potter collectible iPod along with the update of the iPod line. A third-party addon will still be required in order to record audio on the iPod, as it was in previous generations. Other notable improvements include the reduction of minor audio defects, such as hard drive noise being heard through the headphone jack, as well as an increase in recording quality to 44.1 kHz stereo, 22.05 kHz mono.

The fifth-generation iPod no longer supports file transfers via FireWire, but still supports charging using FireWire. One must purchase one separately in order to charge it from the AC. Apple has also discontinued the inclusion of an AC adapter and FireWire cable. The fifth-generation iPod also comes with a thin slip case, most likely in response to many complaints concerning the iPod nano's easily scratchable surface.

In addition, the earphones plug is smaller. Like the iPod nano, it comes in two colors, white and black, and it features the World Clock, Stopwatch, and Screen Lock applications. Griffin has, however, released a new version of the iTrip for the new iPod, which mounts to the dock connector on the bottom of the unit. Gone from the fifth-generation iPod is the remote control accessory port, previously found beside the headphone port, meaning that accessories such as the Griffin iTrip will no longer work.

The headphone jack has been moved from the center of the top to the right of the top, while the hold switch has been moved to the left side of the top. Apple has stopped using the click wheels used in the fourth generation iPod and iPod mini from their previous supplier, Synaptics Inc of San Jose, CA, and now uses an in-house solution. The new click wheel is completely flat, unlike older models where the center button is slightly rounded. The click wheel design is the same as the previous generation, but is marginally smaller than before.

Watching movies reduces that amount to 2 and 3 hours respectively. The reported battery life for the 30 GB is 14 hours and for the 60 GB is around 20 hours. It is also 30% thinner than the previous full-size iPod. The screen size is now 2.5" (6.35 cm) diagonally, 0.5" larger than the previous iPod.

It can also display video on an external TV using the iPod AV or S-video cables with the iPod Universal Dock [17], however video watched on a TV is often of poor quality due to the fact that iPod video can only play videos up to 480x480. It has a 65,536 color (16-bit) screen, [15] with a 320 x 240 QVGA transflective TFT display, and is able to display video on an external TV via the AV cable accessory [16], which plugs into the headphone minijack and splits into composite video and audio output connectors with RCA jacks. However, the 30 and 60 GB versions differ in body thickness, the 30 GB version being slightly thinner. On October 12, 2005, Apple announced at the "One more thing..." [14] event, the fifth-generation iPod, which featured the ability to play MPEG-4 and H.264 video with resolutions of up to 480 x 480 (maximum pixel count of 230,400) and 320 x 240 (maximum pixel count of 76,800), respectively (videos purchased from the iTunes Music Store are limited to 320 x 240.) Some users have reported the ability to play widescreen resolutions up to 640x360 using MPEG-4 and 400x192 using H.264 (total pixel count is equal to the stated maximums) The new models are available in 30 and 60 GB capacities and are priced the same as the previous generation at $299 and $399 USD, respectively.

The only way to get a Harry Potter Collector's iPod is to buy it online [13] along with the complete set of Harry Potter audiobooks, at a combined price (as of October 25, 2005) of $548 USD. The iPod was launched along with the Harry Potter audiobooks on the iTunes Music Store. [12]. This model was superseded on October 12, 2005 with a fifth generation Harry Potter 30 GB Collector's iPod.

On September 7, 2005, Apple released a limited-edition Harry Potter fourth-generation 20 GB iPod that featured a laser engraved Hogwarts crest on the back. The U2 iPod was the last iPod to ship with Firewire connection cables and firmware, prompting some analysts to speculate about the future inclusion of Firewire interfaces on Apple products. On October 12, 2005, Apple discontinued the iPod U2 Special Edition with the introduction of the fifth-generation iPod. On June 28, 2005, at the same time as the announcement of the merger of the iPod and the iPod photo lines, Apple added a color screen and photo capabilities to the iPod U2 Special Edition while dropping the price to $329.

[11]. It also included an iTunes Music Store coupon redeemable for $50 off of the price of The Complete U2, a "digital boxed set" featuring over 400 tracks of U2 music. Originally retailing for $349, it had a black front with a red click wheel (the colors of U2's latest album, How to Dismantle an Atomic Bomb), and featured the signatures of U2's band members engraved on the back. On October 28, 2004, Apple released a black-and-red edition of the fourth-generation iPod called iPod U2 Special Edition.

To fix this problem, a small piece of cellophane wrap with a hole in it or a thin, non-conductive washer may be placed between the headphone jack and the plug. The likely cause for this malfunction is that a small metal disk on the base of the earphone plugs makes electrical contact with the metallic back of iPod, tripping the detection mechanism. This erroneous detection occurs with some third-party headphones (such as Sennheiser models), but users have also reported experiencing the problem with the supplied Apple earbuds. A headphone contact switch, in coordination with iPod's auto-pause feature, is supposed to pause the music playback if the headphones are disconnected, but incorrectly detects that the headphones have been removed.

These iPods have a glitch that causes them to pause on their own, despite the hold switch being activated. Popular optional accessories included the dock, a FireWire cable (which owners could use in lieu of USB), an iPod AV cable (to view photo albums on a TV set), and an iPod Camera Connector (to transfer and view images directly from a digital camera to an iPod). The new fourth-generation line of iPods/Color iPods came bundled with a USB cable and an AC adapter. New Mac computers are bundled with iPhoto, while Windows users must either use the limited features within iTunes for Windows or purchase either of the Adobe products (a limited version of Adobe Album is available for download for free).

To manage the photo library on iPod, Mac users use Apple's iPhoto software, while Windows users can use Adobe Photoshop Album or Elements, or use a limited set of features within the free iTunes for Windows software. Along with the new lineup, Apple also updated iTunes to version 4.9, which added podcasting capabilities to iTunes and to iPod. Apple Computer — as well as prominent fan sites (such as iLounge) — continued to refer to this lineup as fourth-generation iPods. The price of the 60GB iPod photo, now known as iPod 60GB, dropped from $449 to $399, and Apple discontinued the $349 30GB iPod photo model.

On June 28, 2005, Apple Computer merged the iPod and iPod photo lines, [10] removing all monochrome models from the main iPod line, giving the 20GB iPod all of the capabilities of the former iPod photo line for $299, the same price as the previous monochrome version. However, unlike the first iPod photos, the lower-priced 60GB and the new 30GB models lacked the dock, FireWire cable, carrying case, or AV cables (accessories valued at approximately $120). On February 23, 2005, Apple discontinued the 40GB model; which included a FireWire & USB cable and a dock, introduced a lower-priced 30GB model; which included only a USB cable and no dock, and dropped the price of the 60GB model. It originally came in 40GB and 60GB versions, which cost $499 and $599, respectively.

One millimeter thicker than the standard monochrome fourth-generation iPod, iPod photo could also play music for up to 15 hours per battery charge. Released on October 28, 2004, iPod photo (originally named iPod Photo — with a capital P for "Photo" — but renamed less than a month after its launch) featured a 220 x 176-pixel (maximum pixel count of 38,720), 16-bit color screen capable of displaying 65,536 colors, and the ability to store and display JPEG, BMP, GIF, TIFF, and PNG images. The monochrome fourth generation iPod, slightly thinner (about 1 mm less) than the third generation iPod, introduced the ability to charge the battery over a USB connection. It came in one of two sizes: 20 GB for $299 and 40 GB for $399 (Apple discontinued the 40 GB model in February 2005 and began solely selling a monochrome 20 GB version).

Originally, the fourth generation iPod had a monochrome screen and no photo capabilities, like its predecessors. After many requests from users asking for these improvements to operate on earlier iPods as well, Apple on February 23, 2005, released a firmware update which brings the new menu items to first through third generation iPods. Other minor changes included the addition of a "Shuffle Songs" option on the top-level menu to make it more convenient for users. Apple also claimed that updated software in the new iPod allows it to use the battery more efficiently and increase battery life to 12 hours.

Some users criticized the click wheel because it does not have the backlight that the third generation iPod's buttons had, but others noted that having the buttons on the compass points largely removed any need for backlighting. In the most obvious difference from its predecessors, the fourth generation iPod carries over the click-wheel design introduced on the iPod mini. In a new publicity route, Steve Jobs announced it by becoming the subject of a Newsweek magazine cover. In July 2004, Apple released the fourth generation iPod.

Although past models proved widely popular, after the release of the third generation model Apple's iPod sales skyrocketed, with a combination of effective advertising and celebrity endorsement making iPods a fashionable item. When purchased through the online Apple Store, the iPod featured custom engraving: a purchaser could have two lines of text laser engraved on the back for free. The third generation iPod could not charge through USB 2.0 however). These iPods also introduced Hi-Speed USB connectivity (with a separately sold USB adapter cable.

Instead, all iPods now shipped with their hard drives formatted for Macintosh use; the included CD-ROM featured a Windows utility which could reformat them for use with a Windows PC. With the third generation iPod, Apple stopped shipping separate Mac and Windows versions of the unit. The touch-sensitive buttons, which build upon the touch-sensitive scroll wheel introduced in the second generation iPod, make the third generation iPod unique in that it has no external moving parts (other than the hold slider on the top of the unit) and is the first iPod that doesn't have its buttons surrounding the wheel. The new buttons featured red backlighting (controlled by the same preference as the screen backlight), allowing easier use in darkness.

The third generation iPod featured touch-sensitive buttons located below the display. The iPod Dock came bundled with all but the least expensive iPod, and also retails separately. This allows them to fit more easily into the new iPod Dock which Apple introduced at the same time. These iPods use a 30-pin connector called the Dock Connector — longer and flatter than a FireWire plug.

Over the life of the third generation iPod series, Apple produced 10 GB, 15 GB, 20 GB, 30 GB, and 40 GB sizes. Slightly smaller than their predecessors, they had more distinctively beveled edges. On April 28, 2003, Apple CEO Steve Jobs introduced an "ultrathin" iPod series. The second generation iPod came with carrying cases and wired remotes and it was the first generation that was compatible with Windows.

Due to the new Toshiba hard drives, the 20 GB iPod slightly exceeded its first generation counterpart in thickness and weight, while the 10 GB model was slimmer. Introduced on July 17, 2002, at Macworld in 10 GB and 20 GB capacities, the second generation iPod replaced the mechanical scroll wheel of the original with a touch-sensitive, nonmechanical one (manufactured by Synaptics), termed a "touch wheel". Perhaps somewhat an antique, the original iPod is very rare to find nowadays, as technology has, indeed, progressed to new possibilities. Although superseded by nonmechanical "touch" and "click" wheels, the circular controller design has become a prominent iPod motif.

The first generation iPod featured four buttons (Menu, Play/Pause, Back, and Forward) arranged around the circumference of the scroll wheel. Apple designed a mechanical scroll wheel and outsourced the implementation and development to Synaptics, a firm that also developed the trackpad used by many laptops, including Apple's PowerBooks. Apple announced a 10 GB version ($499) in March 2002. [9] Critics panned the unit's price, but iPod proved an instant hit in the marketplace, quickly overtaking earlier hard drive MP3 players such as the NOMAD Jukebox.

First announced on October 23, 2001, the original iPod cost $399 with a 5 GB hard drive. One can scale this proportion up; the current 30-gigabyte iPod can hold roughly 7,500 songs, though the Apple website states that 'actual formatted capacity may be lower.'. Encoding songs at higher bitrates will take up more space on the hard drive. For the first and second generation iPod, 1 gigabyte will hold 200 songs.

Note that Apple claims that 1 gigabyte of storage will hold 250, 4-minute songs in 128 kbit/s AAC. Currently, Apple sells two sizes of iPod: a 30 GB hard drive for $299, and a 60 GB model for $399. During the third generation, three sizes of iPods have coexisted in the marketplace at any given time, priced at US $299, $399, and $499. Within any generation of iPods, various models with different sizes of hard drives have come onto the market at different price points.

Five distinct generations of iPods exist, commonly known as: first, second, third, fourth and fifth generations. While all iPods have roughly the same size and the same capabilities, the design has undergone several revisions since its introduction to the market. Some of this is also taken up by the iPod's firmware. For example, a 4 GB iPod mini actually had 3.77 GiB of usable storage.

This comes about because the capacity advertised uses metric prefixes, not binary prefixes. As with most hard drive-based devices, the actual drive space available for music, photo, video and data storage does not quite attain the advertised capacity. Several product revisions have taken place since the original model of iPod appeared, leading to the existence of five distinct generations. The Harry Potter 20 GB Collector's fourth-generation iPod was replaced by the Harry Potter 30 GB Collector's iPod, which is simply a fifth-generation iPod with a Harry Potter engraving and the Harry Potter audiobooks pre-loaded.

The iPod U2 Special Edition was also discontinued. The iPod mini (4 GB and 6 GB and in various colors) are now discontinued, having been replaced by the iPod nano. The model range as of October 12, 2005 includes:. Some models come with different capacities (a higher capacity allows the storage of more music) or with different designs.

Apple currently markets three distinct players bearing the iPod name. An iPod unable to start (due to either a firmware or a hardware problem) displays the "sad iPod" image, reminiscent of the sad Mac icon of earlier Macintosh computers. iPods with FireWire ports can be put into FireWire Disk Mode, in which it behaves like a FireWire hard drive without any of the additional iPod functionality. Fourth and fifth generation iPods, second generation iPod minis, iPod nanos and iPod shuffles automatically pause playback when headphones are unplugged from the headphone jack, and turn on when you put the headphones into the headphone jack.

Setting this switch to display orange will make the buttons and scroll wheel unresponsive, so that users do not activate them accidentally. A 'Hold' switch also exists on the top of the unit. (Note that fourth and fifth-generation iPods, iPod minis, and iPod nanos incorporate these buttons into the "click wheel" scroll wheel.). iPods (other than the iPod shuffle) have five buttons:.

iPod contains a small internal speaker which generates the scroll-wheel clicks and alarm clock beep sound, but this internal speaker cannot play music. A servicer can pry the iPod open by carefully inserting a small non-metal screwdriver to pull the metal away from the clips. The plastic front of the case has clips which lock under a ridge inside the rim of the metal case back. The unit's case snaps together, with no screws or glue involved (though the fourth generation has some glue holding the battery in place).

From left to right:. This photograph shows the internal view of a third-generation iPod:. The iPod mini uses the "Espy Sans" font (previously seen in eWorld, the Newton, and Copland), while the color fourth-generation iPods (previously known as iPod photo) and fifth-generation iPods use Myriad, Apple's current corporate typeface. Until the release of iPod mini, the user interface of all iPods used "Chicago", the font used on the original Macintosh computer from 1984.

More recent iPods, such as the nano and 5th Generation, also incorporate the "brushed-metal" effect, previously used in iTunes before version 5.0, in their stopwatch and screen lock features. (The founder of Pixo had worked on the Apple Newton, a personal digital assistant formerly produced by Apple.) The Pixo libraries provide the user interface, though the iPod photo has incorporated some visual elements from Mac OS X, such as the animated Aqua style progress bar. His team integrated the core firmware from PortalPlayer with the user interface library developed by Pixo. Jeff Robbin headed the iPod firmware team at Apple.

Apple has not yet released a Linux version of the software used to flash the firmware of the iPod. As of 2005 only gtkpod offers such functionality for Linux and other Unix variants; however in early 2006, AmaroK will have full support for most iPods. However, a special database file serves to list the songs available to play, so a program such as iTunes is required to upload songs. The iPod will also charge from any powered USB or Firewire port, regardless of software support.

The iPod uses standard USB and FireWire mass-storage connectivity, and therefore any system with mass-storage support can mount it and use it as an external hard drive. Running this interface on an iPod photo has been known to cause irreparable problems. The linux interface is known as "Podzilla". [8].

A SourceForge project exists for the project [7], and copious documentation appears online. It currently supports first through third generation iPods, and features simple installers for Mac OS X and Windows. The iPodLinux project has successfully ported an ARM version of the Linux kernel to run on iPods. The ability to use an iPod as a boot disk for a Macintosh computer was lost when Apple removed FireWire with the introduction of the fifth-generation iPod since none of the G5-based Macintosh models can boot from an external USB drive.

HFS+ leaves slightly more space available to store data, and it allowed the iPod to serve as a boot disk for a Macintosh computer. Currently, iPods ship with FAT32 by default and are reformatted for use with Macintosh computers, but they previously shipped formatted for Mac and would be reformatted for PC. An iPod with its hard drive formatted as HFS+ operated only with a Macintosh, because Windows does not support HFS+, but since the Macintosh could handle FAT32, an iPod formatted as FAT32 could operate with a Macintosh as well as with a PC. [5] Apple released a Windows version of iTunes on October 16, 2003 [6]; previously, Windows users needed third-party software such as Musicmatch Jukebox (included with Windows iPods before the release of the Windows version of iTunes), ephPod, or XPlay to manage the music on their iPods.

The original iPod interacted only with Macintosh computers running Mac OS 9 or Mac OS X until July 17, 2002, when Apple began selling a Windows-compatible iPod, with its internal hard drive formatted in FAT32 instead of the original HFS Plus. [4]. The signature earphones have such good recognition characteristics that they can become a liability – after a 24% rise in robbery and a 10% increase in grand larceny in the NYC subway system, a spokesperson for the New York City Police Department suggested that iPods might be behind the increases. This is often easily solved by applying a small amount of suction to the problem earphone.

They are also known to develop a clicking noise at volume peaks, due to the membrane being displaced. Users rate the substandard bass response as the most apparent negative characteristic found in the standard headphones. Like most headphones that come bundled with other hardware, the stock white earbuds are fairly low quality, and some users choose to replace them. Despite the fact that new generations of the iPod now appear in black as well as white, the cords still remain white.

The white cords have become symbolic of the iPod brand, and advertisements for the devices feature them prominently. All iPods come with earbud headphones with distinctive white cords, a color chosen to match the design of the original iPod. (The 60GB fifth-generation iPod holds 64 MiB of RAM, to further extend battery life.). For example, an iPod could spin the hard disk up once and copy about 30 MiB of upcoming songs on a playlist into RAM, thus saving power by not having the drive spin up for each song.

All iPods, except for the 60GB fifth-generation iPod, have 32 MiB of RAM, a portion of which holds the iPod OS loaded from the firmware and the vast majority of which serves to cache songs loaded from the hard drive. The iPod has a 32-MiB flash ROM chip which contains a bootloader, a program that tells the device to load the operating system from another medium (in this case, the hard drive). The iPod mini uses one-inch hard drives made by Hitachi. iPods use 1.8-in (46-mm) ATA hard drives (with a proprietary connector) made by Toshiba.

The first three generations of iPod used two ARM 7TDMI-derived CPUs running at 90 MHz, while later models have variable speed chips which run at a peak of 80 MHz to save battery life. The iPod shuffle has a built-in USB connector that plugs into a standard USB port for recharging and for data transfer, but a connector for AC charging can be purchased. Newer iPods, iPod minis and iPod nanos use a proprietary 30-pin dock connector to connect the iPod to a computer’s FireWire or USB port with a proprietary cable. First- and second-generation iPods had a standard FireWire connection port.

Both USB-based and FireWire-based power adapters exist. iPods can recharge their internal batteries using either FireWire (all generations) or USB power (only fourth generation and later) while connected to a computer or to an iPod AC power adapter. Apple stopped shipping FireWire cables with iPods in favor of only using Hi-Speed USB (USB 2.0), more than likely a cost-cutting and size-saving measure since many Windows-based PCs do not have FireWire ports. Except for iPod shuffle, iPod nano, and fifth-generation iPod, all previous models of iPod offered FireWire connectivity.

The game, "Rock and Pop Trivia Quiz" from Coolgorilla takes the listener through 40 narrated questions on well known Rock & Pop artists. December 2005 saw the release of one the first iPod Game to make use of the iPod's ability to act as a "Sonic Gaming Platform". All iPods (except the shuffle) feature "Brick", a clone of the Breakout arcade game from Atari (originally created by Apple cofounder Steve Wozniak) along with three other games:. iPods (with the exception of the iPod shuffle) also feature games.

However, iPod has limitations as a PDA, since users cannot edit this information on the iPod but only on a computer. It can also display notes, and hence host simple games and store restaurant information. [3]. Repeated calls to Apple from consumers have yielded no commitment to correct this problem as of January, 2006.

No workaround (including mentally converting times when reading them) is functionally acceptable due to the combined behaviours of iSync, iCal and the iPod with regards to converting events between timezones. Their timezones are excluded from the iPod's firmware, leaving them unable to properly sync calendar events and alarms to their devices. The limited PDA calendar functions of the iPod are somewhat tainted for users from Newfoundland and parts of Australia. However the files can be manually dragged and dropped into the correct directory on the iPod.

Although Mozilla Calendar and Mozilla SunbirdiCalendar file format used by iCal and the iPod, there is no way to automatically sync schedules across from these programs. With the 2005 release of iTunes 5.0, Apple integrated contact/schedule syncing into iTunes and added the ability for Windows users to synchronize their contacts and schedules from Microsoft Outlook and Outlook Express. Since January 2003, Mac users have been able to synchronize their contacts and schedules Address Book and iCal to their iPods through iSync. In addition to playing music and storing files, the iPod has limited PDA functionality.

iTunes lacks the ability to transfer songs from iPod to computer because of legality issues. Apart from iTunes there are also several third-party applications available that can be used to transfer songs to the iPod. Users may also set a rating (out of 5 stars) on any song, and can synchronize that information to an iTunes music library. iTunes can automatically synchronize a user's iPod with specific playlists or with the entire contents of a music library each time an iPod connects to a host computer.

Apple designed the iPod to work with the iTunes media library software, which lets users manage the music libraries on their computers and on their iPods. Midis can also be played on iPods, but they first must be converted to the MP3 format by choosing the "advanced" menu on iTunes. Reviewers have criticized the iPod's inability to play some other formats, in particular the Ogg Vorbis and FLAC formats. WMA files with copy protection cannot be played in iTunes or be copied to an iPod.

The Windows version of iTunes can transcode non copy-protected WMA files to an iPod supported format. The fifth-generation iPod can also play .m4v (H.264) and .mp4 (MPEG-4) video file formats. iPods can play MP3, WAV, AAC/M4A, Protected AAC, AIFF, Audible audiobook and Apple Lossless audio file formats. 6,928,433: "Automatic hierarchical categorization of music by metadata", which Creative dubbed the "Zen Patent", granted on 9 August 2005).[2].

Patent No. Also in August 2005, Creative Technology, one of Apple's main rivals in the MP3 player market, announced that it too held a patent on part of the music selection interface used by the iPod (U.S. Apple's application to the United States Patent and Trademark Office for a patent on "rotational user inputs", as used in the iPod's interface, received a third "non-final rejection" (NFR) in August 2005. In 2005, Apple Computer faced two lawsuits claiming patent infringement by the iPod and its associated technologies: Advanced Audio Devices claimed the iPod breached their patent on a "music jukebox" (See Hong Kong-based IP portfolio company Pat-rights filed suit on behalf of inventor Keung Tse Ho,) claiming that Apple's FairPlay technology breached their patent on "protection of software against unauthorized use".[1].

Apple has posited that the iPod has a "halo effect", encouraging users of non-Apple products to switch to other Apple products, such as to Macintosh computers. The iPod has sold at a tremendous rate, now past 42 million units since its release. As of October 2004, iPod dominated digital music player sales in the United States, with over 90% of the market for hard-drive-based players and over 70% of the market for all types of players. In 2003, Apple released third-generation iPods that included a single CD that included a Windows version of the iTunes software along with the Mac version.

The actual iPods could work with either system (though to work with Windows, they had to use the FAT32 filesystem, Mac iPods could use either the FAT32 or HFS Plus filesystem). The only difference though was the bundled software, since there was no iTunes for Windows at the time, the Windows iPods came packaged with Musicmatch software. In 2002, Apple released the second-generation iPod in two versions, one for Mac users and one for Windows users. Apple’s Hardware engineering chief Jon Rubinstein assembled a team of engineers to design and build the first iPod in less than a year, and it was unveiled by CEO Steve Jobs on October 23, 2001 as a Mac-compatible product with a 5GB hard drive that put “1,000 songs in your pocket.”.

While digital cameras, camcorders and organizers had well-established markets, the company found digital music players lacking in quality and Apple decided to develop its own. Development of the iPod grew out of Apple’s digital hub strategy, as the company was creating software applications for the growing number of digital devices being snapped up by consumers. Recently, some media have started referring to the generation primarily born in the late 1980s, and which in particular has made the iPod popular, as the iGeneration, suggesting that the "i" family of products may have a far-reaching cultural impact. When Apple first introduced the iMac, the "i" stood for internet (as well as a possible tongue-in-cheek reference to Steve Jobs's title with the company at the time, interim CEO, abbreviated iCEO), meaning that the iMac shipped with everything needed for a connection, but the prefix stuck, as the brand recognition associated with it has positive effects on the sales of Apple products.

The company has many other products with a lowercase "i" in front of the name, including iSight, iChat, iTunes, iDVD, iBook, and much more. Apple's web site reflects this usage (for example, "iPod incorporates the same touch-sensitive Apple Click Wheel that debuted on iPod mini"), which resembles Apple's use of the words Macintosh or iMac. Apple Computer often refers to the player as iPod, without use of the definite article the. .

The most recent incarnations of iPod and iTunes have video playing and organization features. iTunes is a music jukebox application that stores a comprehensive library of the user's music on his/her computer, as well as being able to play and rip music from a CD. The bundled software used for uploading music, photos, and videos to the iPod is called iTunes. The iPod is currently the world's best-selling digital audio player.

As of January 2006, the lineup consists of the fifth-generation iPod which can play videos, the iPod nano which has a color screen, and the iPod shuffle; all three iterations were released in 2005. Discontinued versions of the iPod include two generations of the popular iPod mini and four generations of the full-sized iPod, all of which had monochrome screens except for the fourth-generation iPod with color screen (previously sold as iPod photo before it replaced the monochrome iPod in the top line). Like most digital audio players, an iPod can serve as an external data storage device when connected to a computer. The standard iPod model stores media on a built-in hard drive, while the smaller iPod shuffle and iPod nano use flash memory.

Devices in the iPod family provide a simple user interface designed around a central scroll wheel (with the exception of the iPod shuffle). iPod is a brand of portable digital media player designed and marketed by Apple Computer. Accessed on October 13, 2005. Notes." MP3 Newswire.

"Apple Portable Does Video. ^  Richard Menta. Accessed on August 22, 2005. "Eminem settles with Apple over iPod commercial." c|net News.com.

^  Ina Fried. Accessed on August 22, 2005. "New iPod ads feature U2." Macworld. ^  Jim Dalrymple.

Accessed on August 22, 2005. "Pepsi ads wink at music downloading." USA Today. ^  Theresa Howard. The first iPod television ad.

^  Beat. Accessed on August 23, 2005. ^  "Hewlett-Packard to Stop Reselling iPods." Forbes. Accessed on January 18, 2006.

^  "Apple Reports First Quarter Results." Apple. Accessed on August 23, 2005. ^  "Apple Reports Third Quarter Results." Apple. Accessed on August 22, 2005.

"It's iPod's Revolution: We Just Live in It." Fortune. ^  Andy Serwer. Stan Ng — Director of iPod Product Marketing. Danika Cleary — iPod Product Manager.

Sanjeev Kumar. Jeff Robbin. Tony Fadell — Apple Vice President of iPod Engineering. Jonathan Ive — Apple Vice President of Industrial Design.

[57]. Apple announced on October 14, 2005 that Jon Rubinstein will retire on March 31, 2006 and be succeeded by Tony Fadell. Jon Rubinstein — Apple Senior Vice President of the iPod Division. Steve Jobs — CEO of Apple.

It featured Wynton Marsalis performing "Sparks". The ad is in blue and features many circular shapes in the background. On January 10, 2006, Apple premiered a new silhouette ad, based on the modified silhouette campaign (read above). [56].

The silhouette of Eminem also shows more highlights and shadows. Instead of a solid background, the background is a busy montage of different shapes and buildings in similar tones of orange. The other was a video of Eminem performing Lose Yourself in a modified version of the silhouette style. One featured a video of U2's Original of the Species playing on the new iPod's screen, held by a hand in the same style as the iPod nano adverts.

On October 12, 2005 Apple introduced two ads for the iPod fifth generation. They focused instead on the diminutive size of the product, with live-action shots of a hand holding an iPod nano on a black background, flipping it round and fiddling with it, to show how small and light it was. The TV adverts that accompanied the release of the iPod nano were the first for a long time not to incorporate the silhouette theme. The giveaway lasted for two months and included 100 million codes under the caps of Pepsi drinks, of which only 5 million were redeemed by its end.

In conjunction, Pepsi also launched ads featuring young teenagers who had been accused of unauthorized filesharing by the RIAA, who go on to say they will still download music for free thanks to the Pepsi iTunes Giveaway. Each bottle had a 1:3 chance of winning a free download. On February 1, 2004, during the Super Bowl, Pepsi and Apple kicked off their promotional deal to include a free iTunes download under the caps of Pepsi bottled soda. The iPod shuffle was released alongside TV commercials featuring silhouettes dancing on a green background with Apple's shuffle symbol moving underneath them, showing their intent on incorporating their silhouette campaign with each of their products.

^[55]. To commemorate the launch of the U2 iPod, Apple released an ad featuring the music video of Vertigo (changed to characteristic iPod silhouettes). These commercials featured popular songs, such as The Vines' Ride, The Caesars' Jerk it Out, Gorillaz' Feel Good Inc., Steriogram's Walkie-Talkie Man, Jet's Are You Gonna Be My Girl, Propellerheads' Take California, Ozomatli's Saturday Night, N.E.R.D.'s Rock Star (Jason Nevin's Mix), Franz Ferdinand's Take Me Out, Daft Punk's Technologic, and many more. It featured silhouettes dancing to music while lis