ALDIAldi Nord logo Aldi Süd logoAldi is an international hard discount supermarket chain based in Germany. It is actually two separate companies but is commonly referred to as one. The company's name stands for Albrecht-Discount, using the founders' last name. Historically, Aldi is said to have been Germany's first real discount supermarket. Its spartan stores with low prices on a limited range of goods can now be found in more than a dozen countries. HistoryThe company was founded in 1946 by the brothers Karl and Theo Paul Albrecht in Essen, Germany. Back then, it comprised only one small food shop. In the year 1961, the then-Aldi chain of supermarket stores split into two sister companies (each belonging to one of the brothers) over a dispute whether to sell cigarettes and other tobacco products at the checkout. Thus today, Aldi consists of Aldi Nord (Aldi North) (where tobacco sales were deemed to be acceptable) and Aldi Süd (Aldi South) (where they were not; however Aldi Süd began selling tobacco products in 2003). The chains initially covered the respective different regions of the then-West Germany. The companies have since expanded internationally, into other European, North American, and Australian markets. In principle, the two firms share nothing but the name and a similar corporate identity; however, they describe their relationship as a "friendly alliance" and there appear to be agreements between the two insofar that they do not compete directly with each other and (except for Germany) never both operate in the same countries. Regions where Aldi operatesA map of the countries in Europe that Aldi operates, orange: "Aldi South", dark blue:"Aldi North"Aldi Nord operates in
What you may find in an Aldi storeAldi specializes in staple items such as food, beverages, sanitary articles and other inexpensive household items. One reason for Aldi's success is that the number of brands is very limited, you usually don't find more than two different brands for one kind of product and often only one. This increases the numbers of sales for each article and also allows Aldi stores to be smaller than supermarkets which cover the same range of products but with more diversity. Also it allowed Aldi to avoid the use of price tags even before the introduction of barcode scanners (see below). Additionally to the standard assortment Aldi also has weekly special offers, some of them on more expensive products such as electronics, appliances or computers, usually from Medion. Although not always available, but regulary put up for sale are clothing, toys, flowers, gifts. The specials are only available in strictly limited quantities and for a limited timeframe (one week). In the past some of Aldi's early computer offers, created some kind of hysteria in Germany, with all available items sold in only a few hours. Aldi is the largest wine retailer in Germany. Aldi mainly sells exclusively produced, custom-branded products (often identical to and produced by major brands) with brand names including "Grandessa" and "Fit and Active". American Aldi stores also feature bargain-priced, gourmet foods imported from Germany. Although Aldi emphasizes low prices, reports from a German consumer watchdog suggest that this does not negatively impact the quality of Aldi products. Low price philosophyAldi's "strictly no frills" approach is evident for instance in that typically Aldi stores do not decorate aisles — or even fill shelves for that matter: Pallets of the products on offer are commonly simply parked alongside the aisles, and customers picking up products will gradually empty them. When all items on a pallet have been sold, it is replaced. Long queues at the checkout counter are also relatively common, reflecting Aldi's minimal staffing levels, as well as the competitive situation in Aldi's native Germany, where long supermarket checkout lines are part of daily life. However, due to the efficient checkout system, a long queue does not necessarily translate into longer waiting times than in other supermarkets. These and other cost-cutting strategies save Aldi money and arguably the general price level in Aldi stores — as compared to more "upmarket" supermarkets — appears to show that at least some or most of these savings are passed on to consumer. Aldi has successfully carved its own (actually rather large) niche with this approach: While shoppers may not normally like shopping in a bland or industrial-looking (and possibly congested) store, such utter lack of frills has become part of the accepted norm with Aldi, and consumers appear to be willing to accept it because of the "incredible value" they expect to get in exchange. ("Top quality at incredibly low prices" is an Aldi marketing slogan.) Aldi also profited from the introduction of the euro in Germany and other countries. Consumers believed that many merchants had used the currency changeover as a cover to increase prices, often substantially; this was later confirmed by independent studies. In contrast to other supermarkets, Aldi prominently listed "before and after" prices on posters in stores for months after the introduction, and generally rounded its euro prices down. As a result, Aldi earned a great deal of customer goodwill. Advertising policyAldi has a policy in Germany of not advertising, apart from a weekly list of special prices called Aldi informiert (Aldi informs) that is distributed in stores, by direct mail, and sometimes printed in local newspapers. It claims this is a cost savings that can be passed on to consumers. However, in the USA, Aldi advertises regularly via weekly newspaper inserts and Aldi television commercials have begun airing on the TBS network, and in the UK print and television ads appeared in mid-2005. Aldi do not have publicly listed telephones in stores to minimize the time checkouts are unutilised. Checkout systemAldi's checkout procedure is highly standardized, with checkout operators sitting down in swivel chairs, passing products through a two-sided barcode scanner. Products have very long barcodes covering several sides of the packaging to speed this procedure. Cashiers save additional time by preparing the most likely amount of change while the customer is still searching for money in his/her wallet. Aldi was, however, a latecomer to barcode scanners, and many stores only added them in 2004; previously, cashier clerks would manually enter a three-digit code for each item from memory (Aldi Nord) or the price (Aldi Süd). An advantage of this was that the cashiers could already type in the prices of all the articles on the conveyer belt even if the customers were blocking the process by not putting the articles quickly enough back into their shopping cart. Once products have been scanned, they are put directly in the shopping cart, which has a special dock on the counter for this purpose. This is why Aldi stores in Germany insist that customers use a cart; the customer is expected to bag groceries at a separate bench. Many, if not most customers, however, ignore this rule, not least because it would force them to join the queue to leave the store even if they hadn't purchased anything. Aldi generally does not offer hand baskets. However, in Australia select stores do have hand baskets available. ReputationIn West Germany, before about 1990, Aldi shops were often ridiculed as being cheap shops selling poor-quality goods. Aldi's customers were alleged to be only poor people who couldn't afford to shop elsewhere. Loyal German soccer fans, ashamed of their favorite team's performance, were known to wear Aldi bags over their heads as a gag. Being held in such low esteem by many did not seem to dent Aldi's profits however. After German reunification, many German middle class families had to cut down their spending and Aldi's popularity and public acceptance grew. Many individual consumers "discovered" that the poor reputation of Aldi's products was apparently undeserved. This shift in public perception was boosted by a series of cookbooks that only used Aldi ingredients, which led to the emergence of a kind of Aldi fandom into the German mainstream. In countries such as the UK, where the level of service and presentation of mainstream supermarkets is arguably lower than in Aldi's native Germany, Aldi's public reputation does not appear to have improved in the same way. Despite this, and the strong price competition between such British retailers on precisely the basic goods Aldi sells, the firm apparently remains profitable. In the United Kingdom, Aldi (just like it's rival Lidl) is often the centre of jokes regarding the wealth of a person, particularly with the younger generation. Many consider it to be derogatory to shop at Aldi, and as a result a lot of students will not admit to shopping there if they do. Business practicesMany Aldi practices are common in German supermarkets but largely unique to Aldi in markets such as the U.S. and Britain. These include the system of metal gates and turnstiles forcing customers to exit through the checkout, the practice of charging for shopping bags, and the fact that Aldi until recently accepted only cash (since 2004, German stores have begun to accept the Maestro debit card). Debit cards are also accepted in the USA. Like most German retailers, Aldi does not accept major credit cards. Aldi does accept MasterCard, Bankcard and Visa in Australia for an additional 1% surcharge. Aldi stores worldwide are approximately the same size. The company's stores in Germany are similar in size to those of competing supermarkets, and they can often be found in shopping centres or elsewhere where retail units of this size are common. However in other countries, such as Britain, France, and the U.S., Aldi stores are far smaller than those countries' typical supermarkets or hypermarkets, and tend to be free-standing, purpose-built structures. Aldi stores often have fairly limited opening hours, such as were restricted by law (until 18:30 weeknights and 14:00 Saturdays) in Germany until these laws were relaxed somewhat in 1996 and 2004. Some (but by no means all) of its German outlets, particularly those in shopping centres, now stay open until the revised legal closing time of 20:00. On the other hand, Aldi stores in the U.S. and U.K. close around 19:00 weeknights, earlier on Saturday, and most remain closed on Sunday, in contrast to the late or 24-hour opening times of many U.S. and British supermarkets. Aldi's U.S. stores are the only ones to offer customer toilets. In Germany Aldi is occasionally jokingly called Feinkost Albrecht (approximate translation: Albrecht Deli). Recently the similar Lidl chain has grown faster than Aldi; its major difference in business practice is that it stocks a few name brands. Aldi TalkOn the 7th December 2005, based on their well known brand, Aldi (both Nord and Süd) in Germany introduced a pay-as-you-go mobile phone company Aldi Talk, piggybacking on the e-plus network. They offered rates of €0,05 (approx US$ 0.06) per minute/SMS to other Aldi Talk customers and €0,15 (approx US$ 0.18) to landlines and other mobile phones. This phone offer is available on either a “starter set”, which is a SIM card and €10 (US$ 12.01) worth of credit at €19,99 (US$ 24.02), or a Medion mobile phone [1] with a SIM card at €59,99 (US$ 72.11). Previously, Aldi Süd in Austria did a pay-as-you-go service called “yesss!” [2] with Connect Austria's One. Competitors
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Previously, Aldi Süd in Austria did a pay-as-you-go service called “yesss!” [2] with Connect Austria's One. Naples is politically divided in 10 Community Boards :. This phone offer is available on either a “starter set”, which is a SIM card and €10 (US$ 12.01) worth of credit at €19,99 (US$ 24.02), or a Medion mobile phone [1] with a SIM card at €59,99 (US$ 72.11). The majority of these Neapolitans who left Italy went to the Americas, especially the United States, Canada, Brazil, and Argentina. They offered rates of €0,05 (approx US$ 0.06) per minute/SMS to other Aldi Talk customers and €0,15 (approx US$ 0.18) to landlines and other mobile phones. Naples has seen many of its children spread throughout the world, setting up 'Little Italies' in many countries. On the 7th December 2005, based on their well known brand, Aldi (both Nord and Süd) in Germany introduced a pay-as-you-go mobile phone company Aldi Talk, piggybacking on the e-plus network. In 2004 the football team was declared bankrupt and has been subsequently reborn into the lower division of Serie C1 as 'Napoli Soccer'. Recently the similar Lidl chain has grown faster than Aldi; its major difference in business practice is that it stocks a few name brands. With the help of Diego Maradona, they achieved rare success in 1987 and in 1990 by winning the Scudetto, the UEFA Cup, Italian Super Cup and the Italian Cup. In Germany Aldi is occasionally jokingly called Feinkost Albrecht (approximate translation: Albrecht Deli). Naples is the home of the underachieving soccer team Napoli. stores are the only ones to offer customer toilets. As well, Naples is near the volcanic area known as the Campi Flegrei and the port towns of Pozzuoli and Baia, which were part of the vast Roman naval facility, Portus Julius. Aldi's U.S. 79 eruption of Vesuvius) are also nearby. and British supermarkets. The Roman ruins of Pompeii and Herculaneum (destroyed in the A.D. close around 19:00 weeknights, earlier on Saturday, and most remain closed on Sunday, in contrast to the late or 24-hour opening times of many U.S. Sorrento and the Amalfi Coast are situated south of Naples. and U.K. The islands of Procida, (famously used as the set for much of il Postino), Capri and Ischia can all be reached quickly by hydrofoils and ferries. On the other hand, Aldi stores in the U.S. Capodichino is the site of the Naples International Airport. Some (but by no means all) of its German outlets, particularly those in shopping centres, now stay open until the revised legal closing time of 20:00. There is also the Support Site, which consists mostly of housing and personnel support facilities, located in Gricignano di Aversa. Aldi stores often have fairly limited opening hours, such as were restricted by law (until 18:30 weeknights and 14:00 Saturdays) in Germany until these laws were relaxed somewhat in 1996 and 2004. Naval Support Activity Naples, located in Capodichino is a major US Navy base which is responsible for the support and control of US Naval assets in the 6th Fleet area of responsibility, and Bagnoli, known as Joint Force Command South (formerly AFSOUTH, many Sailors still call it this) is a major NATO base, which is responsible for the coordination of NATO forces in the south European Region. However in other countries, such as Britain, France, and the U.S., Aldi stores are far smaller than those countries' typical supermarkets or hypermarkets, and tend to be free-standing, purpose-built structures. Naples is the site of three major military bases. The company's stores in Germany are similar in size to those of competing supermarkets, and they can often be found in shopping centres or elsewhere where retail units of this size are common. There are also large catacombs in and around the city. Aldi stores worldwide are approximately the same size. You can visit approximately one kilometer of the many kilometers of tunnels under the city. Aldi does accept MasterCard, Bankcard and Visa in Australia for an additional 1% surcharge. Subterranean Naples consists of old Greco-Roman reservoirs dug out from the soft tufo stone on which, and from which, the city is built. Like most German retailers, Aldi does not accept major credit cards. Guided tours operate around the Stratification of Naples which shows the city through the layers laid down across history. Debit cards are also accepted in the USA. Other notable monuments are:. These include the system of metal gates and turnstiles forcing customers to exit through the checkout, the practice of charging for shopping bags, and the fact that Aldi until recently accepted only cash (since 2004, German stores have begun to accept the Maestro debit card). Naples is the home of the Teatro di San Carlo, the oldest active opera house in Europe, which opened its doors on November 4, 1737. and Britain. The Museo Archeologico Nazionale Napoli contains a large collection of Roman artifacts from Pompeii and Herculaneum as well as the Farnese Marbles, some of the greatest surviving Roman statues, an amazing numismatical collection; The Museo Nazionale di Capodimonte contains art collections including works by Michelangelo, Raphael, Botticelli and Caravaggio. Many Aldi practices are common in German supermarkets but largely unique to Aldi in markets such as the U.S. It contains an aquarium which is possibly Europe's oldest and is favoured by the locals for family walks on Sunday mornings. Many consider it to be derogatory to shop at Aldi, and as a result a lot of students will not admit to shopping there if they do. La Villa Comunale (formerly a royal park) has been refurbished and stretches along the seafront in the smarter western end of the city. In the United Kingdom, Aldi (just like it's rival Lidl) is often the centre of jokes regarding the wealth of a person, particularly with the younger generation. There are, however, many attractions within the city. Despite this, and the strong price competition between such British retailers on precisely the basic goods Aldi sells, the firm apparently remains profitable. Naples itself is less visited than some of the surrounding attractions. In countries such as the UK, where the level of service and presentation of mainstream supermarkets is arguably lower than in Aldi's native Germany, Aldi's public reputation does not appear to have improved in the same way. Naples is also known for its ice cream (in Italian gelato). This shift in public perception was boosted by a series of cookbooks that only used Aldi ingredients, which led to the emergence of a kind of Aldi fandom into the German mainstream. Another typical Neapolitan pastry is the Sfogliatella (riccia or frolla). Many individual consumers "discovered" that the poor reputation of Aldi's products was apparently undeserved. It is always combined with boiled rice. After German reunification, many German middle class families had to cut down their spending and Aldi's popularity and public acceptance grew. The ingredients are typically annealed grain, eggs, and sometimes cream. Being held in such low esteem by many did not seem to dent Aldi's profits however. The Pastiera is a cake with a complicated recipe, varying by the county in which it is prepared. Loyal German soccer fans, ashamed of their favorite team's performance, were known to wear Aldi bags over their heads as a gag. Choux is a small "bubble" of leavened paste stuffed with light cream, usually coffee or chocolate flavored. Aldi's customers were alleged to be only poor people who couldn't afford to shop elsewhere. The babà (also known as savarin) is a mushroom-shaped piece of leavend sweet paste, soaked with an orange flavoured mixture of ron|ruhm and water. In West Germany, before about 1990, Aldi shops were often ridiculed as being cheap shops selling poor-quality goods. Naples offers several kinds of unique pastry, the most famous of which is perhaps the babà, followed by choux (Neapolitans write it as sciù) and the Pastiera, a cake prepared for Easter. However, in Australia select stores do have hand baskets available. Often one can get another version of melanzane alla parmigiana with an addition of mozzarella cheese. Aldi generally does not offer hand baskets. Another excellent Campanian dish found in Naples is melanzane alla parmigiana, which is fried slices of aubergine (eggplant) gratinéed with tomato sauce and parmesan cheese. Many, if not most customers, however, ignore this rule, not least because it would force them to join the queue to leave the store even if they hadn't purchased anything. Naples is also famous for its pasta dishes, where spaghetti is often served with sugo di pomodoro, a tomato sauce which gets its full flavour from sun-ripe Campanian San Marzano tomatoes. This is why Aldi stores in Germany insist that customers use a cart; the customer is expected to bag groceries at a separate bench. La vera pizza ("true pizza") should be made in a wood-burning oven similar to a Tandoori oven. Once products have been scanned, they are put directly in the shopping cart, which has a special dock on the counter for this purpose. The pizza was named after it was served to Queen Margherita when she visited the city. An advantage of this was that the cashiers could already type in the prices of all the articles on the conveyer belt even if the customers were blocking the process by not putting the articles quickly enough back into their shopping cart. It is the birthplace of the Pizza Margherita, which traditionally is made with mozzarella cheese, pomodoro (tomato) and basil - each representing the red, white, and green of the Italian flag. Aldi was, however, a latecomer to barcode scanners, and many stores only added them in 2004; previously, cashier clerks would manually enter a three-digit code for each item from memory (Aldi Nord) or the price (Aldi Süd). Naples is by tradition the home of pizza. Cashiers save additional time by preparing the most likely amount of change while the customer is still searching for money in his/her wallet. Aldi do not have publicly listed telephones in stores to minimize the time checkouts are unutilised. The city is served by Naples International Airport. However, in the USA, Aldi advertises regularly via weekly newspaper inserts and Aldi television commercials have begun airing on the TBS network, and in the UK print and television ads appeared in mid-2005. The metropolitan area of Naples is second in Italy by population, with over 4,400,000 inhabitants. It claims this is a cost savings that can be passed on to consumers. Neapolitan is a colourful, rich italian dialect- known in Naples as Napulitano. Aldi has a policy in Germany of not advertising, apart from a weekly list of special prices called Aldi informiert (Aldi informs) that is distributed in stores, by direct mail, and sometimes printed in local newspapers. It is rich in historical, artistic and cultural traditions and gastronomy. As a result, Aldi earned a great deal of customer goodwill. Napoli is where pizza originally came from. In contrast to other supermarkets, Aldi prominently listed "before and after" prices on posters in stores for months after the introduction, and generally rounded its euro prices down. It is located just halfway between the Vesuvius volcano and a separate volcanic area, the Campi Flegrei, all part of the Campanian volcanic arc. Consumers believed that many merchants had used the currency changeover as a cover to increase prices, often substantially; this was later confirmed by independent studies. The city has a population of about 1 million, and together with its suburbs, the urban area has 4.4 million inhabitants (Neapolitans). Aldi also profited from the introduction of the euro in Germany and other countries. Naples (Italian Nàpoli, Neapolitan Napule, from Greek Νέα Πόλις - Néa Pólis - meaning "New City"; see also List of traditional Greek place names) is the largest city in southern Italy and capital of Campania Region and the Province of Naples. ("Top quality at incredibly low prices" is an Aldi marketing slogan.). Long queues at the checkout counter are also relatively common, reflecting Aldi's minimal staffing levels, as well as the competitive situation in Aldi's native Germany, where long supermarket checkout lines are part of daily life. 7 : Miano, S.Pietro a Patierno and Secondigliano. When all items on a pallet have been sold, it is replaced. 6 : Barra, Ponticelli and S.Giovanni a Teduccio. Aldi's "strictly no frills" approach is evident for instance in that typically Aldi stores do not decorate aisles — or even fill shelves for that matter: Pallets of the products on offer are commonly simply parked alongside the aisles, and customers picking up products will gradually empty them. 5 : Arenella and Vomero. Although Aldi emphasizes low prices, reports from a German consumer watchdog suggest that this does not negatively impact the quality of Aldi products. 4 : S.Lorenzo, Vicaria and Poggioreale-Zona Industriale. American Aldi stores also feature bargain-priced, gourmet foods imported from Germany. 3 : Stella and S.Carlo all'Arena. Aldi mainly sells exclusively produced, custom-branded products (often identical to and produced by major brands) with brand names including "Grandessa" and "Fit and Active". 2 : Avvocata, Montecalvario, S.Giuseppe, Porto, Mercato and Pendino. Aldi is the largest wine retailer in Germany. 1 : Chiaia, Posillipo and S.Ferdinando. In the past some of Aldi's early computer offers, created some kind of hysteria in Germany, with all available items sold in only a few hours. Giuseppe Migliozzi General (military). The specials are only available in strictly limited quantities and for a limited timeframe (one week). Sophia Loren actress. Although not always available, but regulary put up for sale are clothing, toys, flowers, gifts. Raffaele Viviani. Additionally to the standard assortment Aldi also has weekly special offers, some of them on more expensive products such as electronics, appliances or computers, usually from Medion. Giambattista Vico philosopher. Also it allowed Aldi to avoid the use of price tags even before the introduction of barcode scanners (see below). Domenico Antonio Vaccaro sculptor, architect and painter. This increases the numbers of sales for each article and also allows Aldi stores to be smaller than supermarkets which cover the same range of products but with more diversity. Massimo Troisi actor. One reason for Aldi's success is that the number of brands is very limited, you usually don't find more than two different brands for one kind of product and often only one. Massimo Stanzione. Aldi specializes in staple items such as food, beverages, sanitary articles and other inexpensive household items. Matilde Serao journalist and novelist. Aldi Nord operates in. Edoardo Scarfoglio. In principle, the two firms share nothing but the name and a similar corporate identity; however, they describe their relationship as a "friendly alliance" and there appear to be agreements between the two insofar that they do not compete directly with each other and (except for Germany) never both operate in the same countries. Antonio Scarfoglio. The companies have since expanded internationally, into other European, North American, and Australian markets. Jacopo Sannazaro. The chains initially covered the respective different regions of the then-West Germany. Ferdinando Sanfelice. Thus today, Aldi consists of Aldi Nord (Aldi North) (where tobacco sales were deemed to be acceptable) and Aldi Süd (Aldi South) (where they were not; however Aldi Süd began selling tobacco products in 2003). Raffaele Sacco poet and lyricist. In the year 1961, the then-Aldi chain of supermarket stores split into two sister companies (each belonging to one of the brothers) over a dispute whether to sell cigarettes and other tobacco products at the checkout. Venerable Ludovico Sabbatini, religious teacher and priest. Back then, it comprised only one small food shop. Andrea Sabbatini, Renaissance painter. The company was founded in 1946 by the brothers Karl and Theo Paul Albrecht in Essen, Germany. Vincenzo Russo politcal philosopher. . Ferdinando Russo poet, journalist and writer. Its spartan stores with low prices on a limited range of goods can now be found in more than a dozen countries. Salvator Rosa poet, satirist and Baroque era painter. Historically, Aldi is said to have been Germany's first real discount supermarket. Basilio Puoti. The company's name stands for Albrecht-Discount, using the founders' last name. Giovanni Pontano. It is actually two separate companies but is commonly referred to as one. Giovanni Battista Pergolesi. Aldi is an international hard discount supermarket chain based in Germany. Giovanni Paisiello. Kwiksave (UK Only). Domenico Morelli painter. Netto (1200 stores). Giovan Battista Marino. Lidl (5000 stores). Alfonso Maria de' Liguori jurist and writer (Catholic saint). USA. Pirro Ligorio, mannerist architect. United Kingdom. Ruggero Leoncavallo. Switzerland. Giuseppe Patroni Griffi screenwriter. Slovenia (where it operates under the name Hofer). Giacinto Gigante. Ireland. Luca Giordano. Austria (where it operates under the name Hofer). Vincenzo Gemito sculptor. Australia. Gaetano Filangieri jurist. Southern Germany. Armando Diaz general and politician. Spain. Salvatore di Giacomo writer, poet and lyricist. Portugal (coming soon). Enrico De Nicola jurist, journalist and politician. The Netherlands. Titina De Filippo actress. Luxembourg. Peppino De Filippo actor. France. Eduardo De Filippo writer and actor. Denmark. Antonio de Curtis (Totò) writer and actor. Belgium. Vincenzo Cuoco political philosopher. Northern Germany. Benedetto Croce philosopher. Enrico Caruso. Renato Carosone. Battistello Caracciolo. Al Capone (born in Brooklyn to Neapolitan parents). Giordano Bruno. Libero Bovio. Gian Lorenzo Bernini. Giambattista Basile poet, courtier, and fairy tale collector. Thomas Aquinas. Enrico Alvino architect. Pozzuoli. Positano. Sorrento. Procida. Capri. Ischia. church of San Domenico Maggiore. church of Gesù Nuovo ("new Jesus"). church of Santa Maria Donna Regina. church of San Lorenzo Maggiore. church of Santa Chiara. Januarius. Cathedral of St. Piazza del Plebiscito. Palazzo Reale. Castel Nuovo with the Arch of Triumph of Alfonso I. Castel dell'Ovo. |