Wendy's

Wendy's logo

Wendy's is a chain of fast-food restaurants founded by the late Dave Thomas and owned by the United States corporation, Wendy's International, Inc. The first Wendy's restaurant was opened in Columbus, Ohio on November 15, 1969, and grew rapidly to open over 3,000 stores by 1985. However, by the mid-80's some Wendy's restaurants became underperforming and closed. By 1989, Dave Thomas came out of retirement and started doing commericals for Wendy's and helped rebuild the restaurant until his death. The restaurant chain was named after Dave Thomas' 8-year old daughter, Melinda, who had the nickname of "Wendy." The corporate headquarters is located in Dublin, Ohio.

Starting on January 9, 1984, elderly actress Clara Peller was featured in the successful "Where's the Beef?" North American commercial campaign for Wendy's. Her famous line quickly entered the American pop culture (it was even used to devastating effect by Walter Mondale in defeating Gary Hart in the Democratic primary election) and served to promote Wendy's hamburgers. Peller, aged 84, was dropped from the campaign in 1985 because she performed in a commercial for Prego spaghetti sauce, saying she "finally found" the beef.

After international expansion in the 1980s, the chain retrenched in the late 1990s. In 1999 it pulled out of London and Hong Kong (the Hong Kong chain, located in Wan Chai, however, has already been closed).

The chain is also famous for its chili and its Frosty dairy desserts.

Slogans

  • 1969: "Quality is Our Recipe"
  • 1984: "Where's the beef?"
  • Circa 1990: "The best burgers and a whole lot more"
  • 2004: "It's better here"
  • Circa 2004: "Eat great, even late"
  • 2005: "Do what tastes right"

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. The chain is also famous for its chili and its Frosty dairy desserts. In 1999 it pulled out of London and Hong Kong (the Hong Kong chain, located in Wan Chai, however, has already been closed). After international expansion in the 1980s, the chain retrenched in the late 1990s.

Peller, aged 84, was dropped from the campaign in 1985 because she performed in a commercial for Prego spaghetti sauce, saying she "finally found" the beef. Her famous line quickly entered the American pop culture (it was even used to devastating effect by Walter Mondale in defeating Gary Hart in the Democratic primary election) and served to promote Wendy's hamburgers. Starting on January 9, 1984, elderly actress Clara Peller was featured in the successful "Where's the Beef?" North American commercial campaign for Wendy's. The restaurant chain was named after Dave Thomas' 8-year old daughter, Melinda, who had the nickname of "Wendy." The corporate headquarters is located in Dublin, Ohio.

By 1989, Dave Thomas came out of retirement and started doing commericals for Wendy's and helped rebuild the restaurant until his death. However, by the mid-80's some Wendy's restaurants became underperforming and closed. The first Wendy's restaurant was opened in Columbus, Ohio on November 15, 1969, and grew rapidly to open over 3,000 stores by 1985. Wendy's is a chain of fast-food restaurants founded by the late Dave Thomas and owned by the United States corporation, Wendy's International, Inc.

2005: "Do what tastes right". Circa 2004: "Eat great, even late". 2004: "It's better here". Circa 1990: "The best burgers and a whole lot more".

1984: "Where's the beef?". 1969: "Quality is Our Recipe".