Turkcell

History

In February 1994, Turkcell introduced mobile communication in Turkey with its GSM services. Having signed a 25-year GSM license contract with the Turkish Ministry of Transportation on April 27, 1998, Turkcell has made continuous improvements to the range and quality of the voice and data communication services it offers; and hence, increased its number of subscribers. Having invested approximately $4.1 billion since its inception (as of December 31, 2004 - domestic operations only, including license fee), Turkcell provides services to 25.6 million subscribers as of June 30, 2005.

According to company data and a report published in Global Mobile Magazine's November 2003 issue, Turkcell is among Europe's top ten biggest GSM operator in terms of subscribers.

Turkcell is the first Turkish company to be listed on the New York Stock Exchange (NYSE) where its shares have been traded since July 11, 2000 along with trading on the Istanbul Stock Exchange (IMKB).

As far as direct and indirect ownership is concerned, Turkcell's shareholder structure is as follows: 40.28% is held by the Cukurova Group, 37.09% by Sonera Holding, 6.07% by M.V. Group, 0.01% by other, and the free float is 16.55%.

Investor Relations

Turkcell also provides GSM services internationally. It has 4.2 million subscribers via Fintur and its affiliates in partnership with TeliaSonera in Azerbaijan, Kazakhstan, Georgia and Moldova, as of March 31, 2005.

As the leading operator in Turkey and the region, Turkcell was appointed Member of the Board of the GSM Association in early 2003. With over 700 members from 192 countries and a total of around 1 billion subscribers, the GSM Association represents approximately 77% of the world communication industry. Apart from Turkcell, some of the world's major GSM operators including Vodafone, Orange, NTT DoCoMo, and AT&T Wireless are among the 21 new board members. Turkcell uses the GSMA Board as a platform to meet the world's leading GSM operators, cell phone manufacturers, and data/content providers and developers on a regular basis. This enables the Company to closely track global developments and act as an active player in defining global strategies.

Through a state-of-the-art GSM network, Turkcell provides comprehensive coverage of an area that, as of March 31, 2005, includes 100% of the population living in cities of 10,000 or more people and 99.89% of the population living in cities of 5,000 or more people, 95.91% of total population, and 75.26% of Turkish geography. Coverage Area

Having continually invested in human resources and technology by employing 2,300 trained and specialist personnel, Turkcell became the first GSM operator in Turkey to be awarded the prestigious ISO 9001 certificate for the quality of its service in November 1999.

Since its inception, Turkcell has made investments in its infrastructure to ensure it is able to offer new services simultaneously with global players allowing its subscribers easy access to information, savings in time and improvements in the quality of life.

In March 2001, Turkcell launched its GPRS services across Turkey. Today, its GPRS services provide subscribers with Internet access through their GPRS compatible cellular phones anywhere within the coverage area allowing them to send or receive all types of files via e-mail in a mobile environment. Turkcell's GPRS roaming agreements with foreign operators provide its subscribers with access to GPRS services in the international arena. With GPRS roaming agreements with 203 operators in 81 countries, Turkcell is the world leader in terms of the number of contracted operators as of August 5, 2005.

In July 2002, Turkcell launched its Multimedia Message Service (MMS), "MaxiMeSaj", across Turkey. This service enables subscribers to send pictures, voicemail and melody messages from their MaxiMeSaj compatible cellular phones to other cellular phones or e-mail addresses within the coverage area.

Turkcell Services

In March 1999, Turkcell launched a prepaid service named Hazir Kart for subscribers with lower spending levels, or who preferred to have more incoming than outgoing calls. Hazir Kart subscribers have access to all Turkcell's global GSM services.

Hazır Kart

Turkcell is a pioneer in supporting several ground-breaking projects aimed at improving the educational status of young people in Turkey. Turkcell's main educational project, "Contemporary Girls of Contemporary Turkey", which started in 2000, grants scholarships to 5,000 young women in less developed parts of the country. The project received international recognition in June 2001, when it won the UK Institute of Public Relations Excellence Award and the Crystal Obelisk Award from the Foundation of Women Executives in Public Relations in New York in 2002.

Turkcell has been the Official Communication Sponsor of the national football and basketball teams since 2002. It also supports Turkish football by sponsoring 14 of the 18 football teams in the Turkish Super League. The "Turkcell Football Awards" project was initiated in 2003 to promote fair play on and off the pitch. Through this project, Turkcell aims to encourage "fair play" by awarding sports people that show fairness, impartiality and solidarity.

Turkcell also continues to play a central role in the cultural life of the community by sponsoring the International Istanbul Film Festival and co-sponsoring the International Istanbul Jazz Festival. Since 1999, Turkcell has supported the Restoration of the Ancient City Walls in Bodrum. The last phase of the project, The Restoration of Ancient Theater, was completed in June 2003.

Turkcell will also continue to sponsor the Bilisim CeBIT event, one of the major Information Technology fairs in Europe, for the 7th time in 2004. During the fair, Turkcell promotes its new services as along with constantly developing new ones.

Communication Activities

By frequently increasing the number of international roaming agreements with foreign operators, Turkcell continually expands the scope of its international roaming services and offers an advantage to its subscribers through its wide coverage area and quality infrastructure. International roaming agreements enable Turkcell subscribers to communicate through 464 operators in 180 countries as of August 5, 2005.

Turkcell's International Roaming Services

Turkcell subscribers can reach the call centers 7 days a week, 24 hours a day on +90(212) 444 0 532, by fax on +90(212) 313 00 99 or via e-mail to mailto:musteri.hizmetleri@turkcell.com.tr.

Turkcell serves its customers through its regional offices, subscription centers and TurkcellExtra shops across Turkey. Turkcell regional offices are open until 6.00 p.m. on weekdays. TurkcellExtras, apart for those in shopping malls, are open every day between 9.00 a.m. and 8.00 p.m., while TurkcellExtras in shopping malls are open everyday between 10.00 a.m. and 10.00 p.m.

Cell Phone Company Rivalry

The company's once large rivals Telsim, Aycell and Aria have all diminished with Turkcell's rise to power and innovative ideas. Telsim is still trying to hold up against Turkcell, and has significantly lost its customers to Turkcell. Aycell, the cell phone service of the Turkish Government's local phone company Turk Telekom, never caught up. The same was valid, in a smaller measure, for the Italian phone company Aria. These two companies joined in 2004 to form Avea which is the concatenated form of "A ve A", which translates to "A and A", meaning Aycell and Aria. It was Turkcell's innovative ideas that pushed it a level higher than its rivals. Special price schemes such as:

  • Speaking to just 3 people with a high discount, and other people normal price, (Targeted for family members)
  • Speaking to 1 person with a very high discount, (Targeted at lovers etc.)
  • Speaking to all Turkcell users with a low discount,
  • Speaking at a specific time of day with a discount,

helped Turkcell make their prices reasonable and even cheaper than other cell phone companies. Other technologies such as WAP, GPRS, MMS, EDGE were also brought to Turkey first by Turkcell. After the rival companies lost their share of the market, they started to cut prices half or even lower, giving out amazing deals. This caused some users to switch back to the rival operators, especially in "groups". Groups of friends bought telephone numbers that were consecutive to eachother, and subscribed to price schemes that enabled theö to communicate with eachother for much cheaper. They are now dual users, using either SIM card depending on who they are calling. This is a weird situation, because Turkcell hasn't lost any customers, yet the other companies have gained some. This non-intentional mutual relationship is what the other companies strive and relish on. My personal prediction is that soon Turkcell will own 100% of the cell market in Turkey, and continue in its prosperity.

References

  • "Tarihçe", Telsim. [1]
  • "The beginning of 'freedom' with mobile Turkcell services", Turkcell. [2]
  • "Şirket Hakkında", Avea. [3]

infralite --81.214.136.20 22:26, 11 August 2005 (UTC)


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infralite --81.214.136.20 22:26, 11 August 2005 (UTC). At McClymonds High School in Oakland, California, one of Russell's basketball teammates was a future Major League Baseball Hall-of-Famer, Frank Robinson. My personal prediction is that soon Turkcell will own 100% of the cell market in Turkey, and continue in its prosperity. He was life-long friends with another legend, the late Wilt Chamberlain, who many consider to be the greatest ever offensive player; their on-court battles were perhaps the greatest individual rivalry in the history of the league. This non-intentional mutual relationship is what the other companies strive and relish on. At one point, he refused to play a game when he and his black teammates were refused service at a local restaurant. This is a weird situation, because Turkcell hasn't lost any customers, yet the other companies have gained some. He was exceptionally active in the American Civil Rights Movement.

They are now dual users, using either SIM card depending on who they are calling. In 1980, he was named the greatest player in the history of the NBA by the Professional Basketball Writers Association of America. Groups of friends bought telephone numbers that were consecutive to eachother, and subscribed to price schemes that enabled theö to communicate with eachother for much cheaper. Russell has received virtually every NBA honor that exists, and in 1968, he received Sports Illustrated magazine's "Sportsman of the Year" award. This caused some users to switch back to the rival operators, especially in "groups". Russell served as player/coach from 1966 to 1969, winning two NBA championships; he later coached the Seattle SuperSonics (1973 to 1977) and Sacramento Kings (1987 to 1988), but did not succeed in winning another championship. After the rival companies lost their share of the market, they started to cut prices half or even lower, giving out amazing deals. In 1966, legendary Celtics coach Red Auerbach named Russell his successor as head coach; he thus became the first African-American head coach in US major league team sports history.

Other technologies such as WAP, GPRS, MMS, EDGE were also brought to Turkey first by Turkcell. Russell played for the Celtics from 1956 to 1969, winning the NBA championship every year except 1958 and 1967. helped Turkcell make their prices reasonable and even cheaper than other cell phone companies. Russell was also the captain of the 1956 United States men's Olympic basketball team, which won the gold medal at the Melbourne Summer Games. Special price schemes such as:. Born in Monroe, Louisiana and raised in Oakland, California, the 6-foot 9-inch (2.08 m) tall Russell played college basketball at the University of San Francisco, which he led to NCAA championships in 1955 and 1956, including an impressive string of 55 consecutive victories. It was Turkcell's innovative ideas that pushed it a level higher than its rivals. His major contribution to the sport was raising defensive play to a new level; he is commonly considered the greatest defensive center to ever play the game.

These two companies joined in 2004 to form Avea which is the concatenated form of "A ve A", which translates to "A and A", meaning Aycell and Aria. William Felton Russell (born February 12, 1934) is a former American basketball player remembered for his central role in the Boston Celtics dynasty that won 11 championships in the 13 seasons that he played. The same was valid, in a smaller measure, for the Italian phone company Aria. Aycell, the cell phone service of the Turkish Government's local phone company Turk Telekom, never caught up. Telsim is still trying to hold up against Turkcell, and has significantly lost its customers to Turkcell.

The company's once large rivals Telsim, Aycell and Aria have all diminished with Turkcell's rise to power and innovative ideas. and 10.00 p.m. and 8.00 p.m., while TurkcellExtras in shopping malls are open everyday between 10.00 a.m. TurkcellExtras, apart for those in shopping malls, are open every day between 9.00 a.m.

on weekdays. Turkcell regional offices are open until 6.00 p.m. Turkcell serves its customers through its regional offices, subscription centers and TurkcellExtra shops across Turkey. Turkcell subscribers can reach the call centers 7 days a week, 24 hours a day on +90(212) 444 0 532, by fax on +90(212) 313 00 99 or via e-mail to mailto:musteri.hizmetleri@turkcell.com.tr.

International roaming agreements enable Turkcell subscribers to communicate through 464 operators in 180 countries as of August 5, 2005. By frequently increasing the number of international roaming agreements with foreign operators, Turkcell continually expands the scope of its international roaming services and offers an advantage to its subscribers through its wide coverage area and quality infrastructure. During the fair, Turkcell promotes its new services as along with constantly developing new ones. Turkcell will also continue to sponsor the Bilisim CeBIT event, one of the major Information Technology fairs in Europe, for the 7th time in 2004.

The last phase of the project, The Restoration of Ancient Theater, was completed in June 2003. Since 1999, Turkcell has supported the Restoration of the Ancient City Walls in Bodrum. Turkcell also continues to play a central role in the cultural life of the community by sponsoring the International Istanbul Film Festival and co-sponsoring the International Istanbul Jazz Festival. Through this project, Turkcell aims to encourage "fair play" by awarding sports people that show fairness, impartiality and solidarity.

The "Turkcell Football Awards" project was initiated in 2003 to promote fair play on and off the pitch. It also supports Turkish football by sponsoring 14 of the 18 football teams in the Turkish Super League. Turkcell has been the Official Communication Sponsor of the national football and basketball teams since 2002. The project received international recognition in June 2001, when it won the UK Institute of Public Relations Excellence Award and the Crystal Obelisk Award from the Foundation of Women Executives in Public Relations in New York in 2002.

Turkcell's main educational project, "Contemporary Girls of Contemporary Turkey", which started in 2000, grants scholarships to 5,000 young women in less developed parts of the country. Turkcell is a pioneer in supporting several ground-breaking projects aimed at improving the educational status of young people in Turkey. Hazir Kart subscribers have access to all Turkcell's global GSM services. In March 1999, Turkcell launched a prepaid service named Hazir Kart for subscribers with lower spending levels, or who preferred to have more incoming than outgoing calls.

This service enables subscribers to send pictures, voicemail and melody messages from their MaxiMeSaj compatible cellular phones to other cellular phones or e-mail addresses within the coverage area. In July 2002, Turkcell launched its Multimedia Message Service (MMS), "MaxiMeSaj", across Turkey. With GPRS roaming agreements with 203 operators in 81 countries, Turkcell is the world leader in terms of the number of contracted operators as of August 5, 2005. Turkcell's GPRS roaming agreements with foreign operators provide its subscribers with access to GPRS services in the international arena.

Today, its GPRS services provide subscribers with Internet access through their GPRS compatible cellular phones anywhere within the coverage area allowing them to send or receive all types of files via e-mail in a mobile environment. In March 2001, Turkcell launched its GPRS services across Turkey. Since its inception, Turkcell has made investments in its infrastructure to ensure it is able to offer new services simultaneously with global players allowing its subscribers easy access to information, savings in time and improvements in the quality of life. Having continually invested in human resources and technology by employing 2,300 trained and specialist personnel, Turkcell became the first GSM operator in Turkey to be awarded the prestigious ISO 9001 certificate for the quality of its service in November 1999.

Coverage Area. Through a state-of-the-art GSM network, Turkcell provides comprehensive coverage of an area that, as of March 31, 2005, includes 100% of the population living in cities of 10,000 or more people and 99.89% of the population living in cities of 5,000 or more people, 95.91% of total population, and 75.26% of Turkish geography. This enables the Company to closely track global developments and act as an active player in defining global strategies. Turkcell uses the GSMA Board as a platform to meet the world's leading GSM operators, cell phone manufacturers, and data/content providers and developers on a regular basis.

Apart from Turkcell, some of the world's major GSM operators including Vodafone, Orange, NTT DoCoMo, and AT&T Wireless are among the 21 new board members. With over 700 members from 192 countries and a total of around 1 billion subscribers, the GSM Association represents approximately 77% of the world communication industry. As the leading operator in Turkey and the region, Turkcell was appointed Member of the Board of the GSM Association in early 2003. It has 4.2 million subscribers via Fintur and its affiliates in partnership with TeliaSonera in Azerbaijan, Kazakhstan, Georgia and Moldova, as of March 31, 2005.

Turkcell also provides GSM services internationally. Group, 0.01% by other, and the free float is 16.55%. As far as direct and indirect ownership is concerned, Turkcell's shareholder structure is as follows: 40.28% is held by the Cukurova Group, 37.09% by Sonera Holding, 6.07% by M.V. Turkcell is the first Turkish company to be listed on the New York Stock Exchange (NYSE) where its shares have been traded since July 11, 2000 along with trading on the Istanbul Stock Exchange (IMKB).

According to company data and a report published in Global Mobile Magazine's November 2003 issue, Turkcell is among Europe's top ten biggest GSM operator in terms of subscribers. Having invested approximately $4.1 billion since its inception (as of December 31, 2004 - domestic operations only, including license fee), Turkcell provides services to 25.6 million subscribers as of June 30, 2005. Having signed a 25-year GSM license contract with the Turkish Ministry of Transportation on April 27, 1998, Turkcell has made continuous improvements to the range and quality of the voice and data communication services it offers; and hence, increased its number of subscribers. In February 1994, Turkcell introduced mobile communication in Turkey with its GSM services.

. [3]. "Şirket Hakkında", Avea. [2].

"The beginning of 'freedom' with mobile Turkcell services", Turkcell. [1]. "Tarihçe", Telsim. Speaking at a specific time of day with a discount,.

Speaking to all Turkcell users with a low discount,. Speaking to 1 person with a very high discount, (Targeted at lovers etc.). Speaking to just 3 people with a high discount, and other people normal price, (Targeted for family members).