Speedo

The Speedo boomerang logo

Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. Its trademark is a red boomerang-shaped logo.

History

The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos."

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. Speedo resumed production after the war and became a publicly traded corporation in 1951. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976.

During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks.

Male competitive swimsuit.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers.

Popularity

Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America.

In the United States of America, however, the opposite trend has developed since the 1980s. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below.

Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser.

Athletes

Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima.


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Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima. The term Americana may refer also to any of the following:. Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser. magazine, No Depression. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below. Americana music is the focus of the bi-monthly U.S. In the United States of America, however, the opposite trend has developed since the 1980s. It includes other genres such as bluegrass, alternative country, blues, zydeco, and other native forms.

Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America. In music, Americana (music) is a loose subset of American folk music, that is perhaps best defined as "classic American music"—ranging in style from patriotic songs like "The Star-Spangled Banner," to well-known American children's folk songs such as "Rudolph the Red-Nosed Reindeer" and "John Jacob Jingleheimer Schmidt". Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. Examples of this culture include baseball, apple pie, the Diner, George Gershwin's Rhapsody in Blue, and American Folk Art, such as that of Norman Rockwell. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers. Americana refers to artifacts of the culture of the United States. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. Americana Roots - Americana Music News & Resources.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. The Danans - UK based Americana band. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks. Americana UK - world's biggest alt-country website. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. Americana Music Association (Nashville). During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. A chocolate trademark.

The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976. Americana - the name of a character in the TV series GLOW: Gorgeous Ladies Of Wrestling, portrayed by Cindy Maranne. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. Encyclopedia Americana. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. Americana, São Paulo, Brazil. Speedo resumed production after the war and became a publicly traded corporation in 1951. "Americana," 1988 single by Moe Bandy (his last top 10 country hit).

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. Americana - a 1997 album by Starflyer 59. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos.". Americana - a 1998 album by The Offspring. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear.

. Its trademark is a red boomerang-shaped logo. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia.

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