Speedo

The Speedo boomerang logo

Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. Its trademark is a red boomerang-shaped logo.

History

The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos."

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. Speedo resumed production after the war and became a publicly traded corporation in 1951. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976.

During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks.

Male competitive swimsuit.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers.

Popularity

Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America.

In the United States of America, however, the opposite trend has developed since the 1980s. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below.

Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser.

Athletes

Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima.


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Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima. However, in the 2000 US Census, many Pacific Islanders did not consider themselves the same race as Asians, and classified themselves separately. Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser. Thus, occasionally the term "Asians and Pacific Islanders" or "Asia/Pacific" may be used. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below. Sometimes, Pacific Islanders, such as Native Hawaiians or Samoans, who do not technically belong to the continent of Asia, may be classified or "clumped together" with the Asians as a group, often in censuses, surveys or studies. In the United States of America, however, the opposite trend has developed since the 1980s. When "Asian" is used as a shorthand for "East Asian" or "South Asian", Russians of course are usually not included.

Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America. See also Transcontinental nation. Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. The word Eurasian is also often used to describe Russia's position in the world. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers. Depending on context, Russian people may be considered European, Asian, or mixed according to their individual ethnic nationality, ancestry, or appearance; or may be considered European or Asian based on their current or recent place of residence; or may be considered European or Asian just as citizens of a state extending into Europe or Asia. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. Most of Russia's huge territory is in Asia, though the majority of its population is in Europe and ethnically "East European".

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. The term "West Asia" is popular with some who argue the term Middle East is a Eurocentric moniker denoting the in-between regions of Europe and East Asia. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks. Note that while Middle Easterners rarely evoke the term "Asian" in most modern societies, the name Asia apparently derives from ancient Assyrian, and definitely originally meant the area now called "West Asia," from the Sinai Peninsula to Persia, and Asia Minor to Arabia. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. The term "West Asian" is now sometimes used to refer to people from Middle Eastern nations. During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. Despite the fact that these people are technically 'Asians' by geographical location on the map, they have generally have not been labelled as such in Western society.

The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976. Census. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. There can be no doubt that Turkish, Semites (Arabs, Syrians, Bedouins, Israelis, etc.) Uzbekistanis, and the indigenous peoples of Siberia, and so on, are all "Asians" in the continental sense, but they are not considered a part of the races of people named "Asian" for the purpose of the U.S. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. Census's definition of "Asian" is frequently criticised because it exploits a Sinocentric (China-centred) view of Asia by ignoring the peoples of West, Central, and North Asia. Speedo resumed production after the war and became a publicly traded corporation in 1951. The U.S.

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. However, respondents are allowed to indicate more precise racial groupings, such as Asian Indian, Chinese, Filipino, Korean, Japanese, Vietnamese, Burmese, Pakistani, Laotian, Thai, Bhutanese, and so on, including "Other Asian.". The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos.". Census, the term Asian means people whose ancestors came from East Asia, Southeast Asia, or South Asia. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. For purposes of the U.S. The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. In recent years, South Asians, often erroneously labeled as all 'Indian', now more often see themselves as a distinct part of Asian America.

. These relatively formal clarifications are used only when it is necessary to make a distinction between the groups. Its trademark is a red boomerang-shaped logo. To avoid the confusion that sometimes occurs, the term "East Asian" is used to distinguish people from Southeast Asia, China, Japan, and Korea and "South Asian" (Desi) for those from India, Pakistan, Bangladesh, and Sri Lanka. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. This is partially due to the perception amongst some in academia that the term "Orientalism" reflects a long outdated Eurocentric world view, in which Europe is occidental (western), and Asia is oriental (eastern) - with West Asia being the "Near East" (or "Middle East") and East and South Asia being the "Far East," the concepts of "near" and "far" being measured from Europe. Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia. "Asian" is often considered a more polite (or, some would say, more politically correct) alternative to "Oriental".

In the United States and Canada, since approximately 1990, "Asian" in colloquial speech has been used to refer to people from China, Japan, Korea and other East Asian countries. Many Chinese South Africans dislike the label 'Asian', which they associate with being Indian or South Asian. The British usage of Asian is now making headway into Canadian English. The term Desi, which in the UK and Africa is synonymous with "Asian," is sometimes used to name a South Asian person in a manner that avoids any allusion to the specific state of origin.

Some Britons carelessly use "India" to refer to the whole of South Asia, while others make a clear distinction between the various countries that form the region. This is reflected in the "ethnic group" section of UK census forms and other government paperwork, which treat "Asian" and "Chinese" as separate (see British Asian). Those of East Asian origin such as the Chinese or Japanese are usually not included in the term. In the United Kingdom and Anglophone Africa, the term "Asian", though it can be used to refer to the continent of Asia as a whole, is more usually associated specifically with people and cultures whose origin lies in South Asia: that is, modern-day India, Pakistan, Bangladesh and Sri Lanka.

People have different conceptions of who an Asian is and thus the term is not a very precise or accurate one, except in the case of "South Asian" where the partition of British India made "Indian" a politically incorrect reference to Pakistani and Bangladeshi people. Because single categorization of "Asians" somewhat implies a form of homogeneity which does not exist, the term is rarely used to denote people from Asia in general (such as Israelis) and is more often used to refer to people from a specific region, namely South Asia and/or East Asia. The term is only valid in the context of European historical convention: no "Asian" region had the word "Asian" in their language before adapting European convention. However, this definition, in turn, makes the word "Asia" redundant because people such as Arabs, Persians, South Asians (historically known as Indian), and Orientals (East Asian) are also culturally, politically and historically distinct.

In geography, Europe is a region distinguished by cultural, political and historical distinction. If it is defined in terms of tectonic plates, India and Arabia become separate continents from Eurasia. If the continent is defined in terms of simple landmass, then Europe refers to the peninsula in western Eurasia. This view is no longer recognized in geology.

The term originates from the European idea that Europe is a separate continent from the Asian "continent". . In common English parlance, however, the term Asian is often used to indicate people from, and places in, only one part of Asia -- typically East Asia (China, Taiwan, Japan, Korea, Vietnam), Southeast Asia (Cambodia, Thailand, Laos, Myanmar, Malaysia, Indonesia, Philippines) or South Asia (Pakistan, India, Nepal, Bhutan, Bangladesh, Sri Lanka, The Maldives). Geographically and technically, both Asian and Asiatic indicates a person, place, thing, or idea original to Asia.

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