Speedo

The Speedo boomerang logo

Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. Its trademark is a red boomerang-shaped logo.

History

The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos."

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. Speedo resumed production after the war and became a publicly traded corporation in 1951. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976.

During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks.

Male competitive swimsuit.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers.

Popularity

Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America.

In the United States of America, however, the opposite trend has developed since the 1980s. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below.

Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser.

Athletes

Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima.


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Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima. The concepts of a person's birthday stone, birth stone and zodiac stone, by contrast, are fixed for life according to the day of the week, month or astrological sign corresponding to the recipient's birthday. Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser. Furthermore, there exist rather confusingly only partially overlapping, partially contradictory lists of anniversary gifts (such as wedding stones), separate from the 'traditional' names. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below. There may exist variations in national traditions. In the United States of America, however, the opposite trend has developed since the 1980s. Generally speaking the longer the period, the more precious and/or durable the material associated with it.

Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America. Many anniversaries have special names. Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. Anniversaries of nations are usually given by the number of years elapsed in Latin words or Roman numerals. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers. These can be the date of independence of the nation or the adoption of a new constitution or form of government. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. Most countries around the world celebrate national anniversaries, for example the United States Centennial.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. Even in ancient Rome, we know of the [dies] Aquilae natalis ('birthday of the eagle', anniversary of the official founding of a legion). The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks. The Latin word dies natalis (literally birth day) has become a common term, adopted in all languages, especially in intellectual and institutional circles, for the anniversary of the founding ('legal or statutory birth') of an institution, such as an alma mater (college or other school). During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. . During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. a "one month anniversary", see mensiversary).

The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976. Similar words are used for different time periods (e.g. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. The word was first used for the Christan feasts to commemorate the saints. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. For example, the first event is the initial occurrence or, if planned, the inaugural of the event; 365 days (plus a possible leap day) or one year later, would be the first anniversary of that event. Speedo resumed production after the war and became a publicly traded corporation in 1951. An anniversary (from the Latin anniversarius, from the words for year and to turn, meaning (re)turning yearly; known in English since c1230) is a day that commemorates and/or celebrates a past event that occurred on the same day of the year as the initial event.

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. Etyomology Online. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos.". Creative Anniversary Calculator. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. 80 years is an Oak wedding anniversary. The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. 75 years is an Diamond wedding anniversary.

. 70 years is a Platinum Jubilee. Its trademark is a red boomerang-shaped logo. 65 years is a Blue Sapphire anniversary. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. 60 years is a Diamond Jubilee. Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia. 55 years is an emerald anniversary.

50 years is a Golden Jubilee - not to be confused with the 'golden birthday' (not at a fixed age). 45 years is a sapphire anniversary. 40 years is a ruby anniversary. 35 years is a coral (or jade) anniversary.

30 years is a pearl anniversary. 25 years is a Silver Jubilee or silver wedding anniversary. 20 years is a china (porcelain) anniversary. 15 years is a crystal anniversary.

14 years is an ivory anniversary. 13 years is a lace anniversary. 12 years is a silk anniversary. 11 years is a steel anniversary.

10 years is a tin (or aluminium) anniversary. 9 years is a copper anniversary. 8 years is a bronze anniversary. 7 years is a wool anniversary.

6 years is an iron anniversary. 5 years is a wood anniversary. 4 years is a linen anniversary. 3 years is a leather anniversary.

2 years is a cotton anniversary. 1 year is a paper anniversary. Bimillennial - 2000 years. Millennial - 1000 years.

Nonacentennial - 900 years. Octocentennial - 800 years. Septuacentennial - 700 years. Sexacentennial - 600 years.

Quincentennial - 500 years. Quadricentennial - 400 years. Tercentennial or tricentennial - 300 years. Bicentennial - 200 years.

Terquasquicentennial - 175 years. Sesquicentennial - 150 years. Quasquicentennial - 125 years. Centennial - 100 years.

Demisesquicentennial - 75 years. Semicentennial - 50 years. Vicennial - 20 years. Decennial - 10 years.

Novennial - 9 years. Octennial - 8 years. Septennial - 7 years. Sexennial - 6 years.

Quinquennial - 5 years. Quadrennial - 4 years. Triennial - 3 years. Wedding anniversaries are also often celebrated on the same day of the year as the wedding occurred.

The actual celebration is sometimes moved for practical reasons, as in the case of an official birthday. Birthdays (see that more extensive article) are the most common type of anniversary, where the birth date of a person is commemorated.

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