Speedo

The Speedo boomerang logo

Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. Its trademark is a red boomerang-shaped logo.

History

The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos."

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. Speedo resumed production after the war and became a publicly traded corporation in 1951. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976.

During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks.

Male competitive swimsuit.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers.

Popularity

Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America.

In the United States of America, however, the opposite trend has developed since the 1980s. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below.

Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser.

Athletes

Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima.


This page about Speedo includes information from a Wikipedia article.
Additional articles about Speedo
News stories about Speedo
External links for Speedo
Videos for Speedo
Wikis about Speedo
Discussion Groups about Speedo
Blogs about Speedo
Images of Speedo

Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima. See also:. Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser. In the United States:. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below. In Canada:. In the United States of America, however, the opposite trend has developed since the 1980s. Places named Alpine include:.

Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America. Alpine may also refer to. Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. The term alpine refers to the mountain range of the Alps. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers. Alps (disambiguation). Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. Alpine Meadows.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. Alpine, Wyoming. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks. Alpine, Utah. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. Alpine, Texas. During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. Alpine, New Jersey.

The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976. Alpine, California. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. Alpine, Alaska. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. Alpine, Alabama. Speedo resumed production after the war and became a publicly traded corporation in 1951. Glen Alpine, Nova Scotia.

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. Domaine-Alpine. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos.". Canyon Alpine, British Columbia. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. Alpine Village, Waterloo Region, Ontario. The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. Alpine Village, Peterborough County, Ontario.

. Alpine Ridge, Nova Scotia. Its trademark is a red boomerang-shaped logo. Alpine Meadows, California. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. Alpine, Manitoba. Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia. Alpine, Australia.

a type of rock garden. a type of glacier. Alpine program, a peer-to-peer network program. Alpine flora.

Alpine Electronics, manufacturer of car audio and navigation systems. Sunbeam Alpine, sports car. Chrysler Alpine, compact car. Alpine (car), French manufacturer of cars.

Alpine (goat). Alpine climate and Climate of the Alps.