Speedo

The Speedo boomerang logo

Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. Its trademark is a red boomerang-shaped logo.

History

The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos."

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. Speedo resumed production after the war and became a publicly traded corporation in 1951. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976.

During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks.

Male competitive swimsuit.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers.

Popularity

Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America.

In the United States of America, however, the opposite trend has developed since the 1980s. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below.

Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser.

Athletes

Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima.


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Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima. There is also a hotel and casino in Las Vegas named Aladdin. Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser. This tale has been adapted to film a number of times, including Aladdin and His Wonderful Lamp, the 1939 Popeye the Sailor cartoon, and Aladdin, the 1992 animated feature by Walt Disney Feature Animation. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below. Note that although it is listed as an Arabic tale either because of its source, or because it was included in The Book of One Thousand and One Nights, the characters in the story are neither Arabs nor Persians, but rather are from China and Africa. In the United States of America, however, the opposite trend has developed since the 1980s. The traditional Aladdin pantomime (which is set in China, unlike many adaptations of the story) is the source of the well-known pantomime character Widow Twankey.

Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America. In the United Kingdom, the story of Aladdin is a popular subject for pantomimes. Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. It was purchased by the Bibliothèque Nationale at the end of the 19th century. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers. Caussin de Perceval, is a copy of a manuscript made in Baghdad in 1703. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. The more interesting one, in a manuscript that belonged to the scholar M.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. One is a jumbled late 18th century Syrian version. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks. John Payne, Alaeddin and the Enchanted Lamp and Other Stories, (London 1901) gives details of Galland's encounter with the man he referred to as "Hanna" and the discovery in the Bibliotheque Nationale in Paris of two Arabic manuscripts containing Aladdin (with two more of the "interpolated" tales). During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. It was included in his volumes ix and x of the Nights, published in 1710. During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. Galland's diary also tells that his translation of "Aladdin" was made in the winter of 1709–10.

The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976. Galland's diary (March 25, 1709) records that he met the Maronite scholar, by name Youhenna Diab ("Hanna"), who had been brought from Aleppo to Paris, France by Paul Lucas, a celebrated French traveller. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. No medieval Arabic source has been traced for the tale, which was incorporated into The Book of One Thousand and One Nights by its French translator, Antoine Galland, who heard it from a Syrian Christian storyteller from Aleppo. In 1955 Speedo introduced nylon into its fabric for competitive swimwear.
. Speedo resumed production after the war and became a publicly traded corporation in 1951. We recognize our own struggles to grow and develop in Aladdin's journey.

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. One of the reasons for the enduring interest of the Aladdin story lies in our often unconscious recognition of the importance of its underlying meaning. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos.". The wholeness he finally achieves is symbolised by the re-establishment of the relationship with the princess. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. Aladdin's first success came too easily and was not based on his own efforts, but the genie's who helped him; his despair at losing the princess and the palace to the evil sorcerer takes him to a spiritual place at which he needs to arrive before he can develop true strength and wholeness by making his own efforts to succeed. The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. This final success is only possible because the hero has learned a degree of inner maturity by going through the crisis.

. This type of story presents in three parts: from lowly beginnings, a protagonist achieves an initial success in life, traverses a major crisis in which all seems lost, and finally triumphs over adversity to achieve more stable and enduring success. Its trademark is a red boomerang-shaped logo. an example of the "rags-to-riches" story. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. The story of Aladdin is a classic example of one of the seven basic plots in story-telling i.e. Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia. The theme of the wily trickster of lowly birth who outfoxes the trickster himself is a widespread motif in fables.

Assisted by the lesser djinn, Aladdin recovers his wife and the lamp. Aladdin discovers a lesser, polite djinn is summoned by a ring loaned to him by the sorcerer but forgotten during the double-cross. The sorcerer returns and is able to get his hands on the lamp by tricking Aladdin's wife, who is unaware of the lamp's importance. With the aid of the djinn, Aladdin becomes rich and powerful and marries princess Badroulbadour.

After the sorcerer attempts to double-cross him, Aladdin keeps the lamp for himself, and discovers that it summons a surly djinn that is bound to do the bidding of the person holding the lamp. The story concerns an impoverished young man named Aladdin living in Arabia, who is recruited by a sorcerer to retrieve a wonderful oil lamp from a booby trapped magic cave. Aladdin (a corruption of the Arabic name Alauddin/ʿAlāʾu d-Dīn, Arabic: علاء الدين, Chinese: 阿拉丁) is one of the tales with a Syrian origin in the collection 1001 Nights and one of the most famous in Western culture.

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