Speedo

The Speedo boomerang logo

Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. Its trademark is a red boomerang-shaped logo.

History

The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos."

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. Speedo resumed production after the war and became a publicly traded corporation in 1951. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976.

During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks.

Male competitive swimsuit.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers.

Popularity

Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America.

In the United States of America, however, the opposite trend has developed since the 1980s. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below.

Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser.

Athletes

Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima.


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Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima. See also: Port (computing), scan converter, Common electrical adaptors in Hong Kong and the United Kingdom. Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser. In the past this normally resided on an expansion board, but it is commonly built into modern motherboards as broadband Internet access and home networking become more popular. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below. An Ethernet adapter is the hardware required to attach to an Ethernet network. In the United States of America, however, the opposite trend has developed since the 1980s. Universal Serial Bus (USB) adapters are available for printers, and for keyboards and mice, among others.

Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America. Adapters in computing are even more complex, requiring digital translation (or even digital signal processing in the case of converters). Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. This usage, which may appear overelaborate in that such adapters are inert structural elements rather than dynamic converters of signals or electrical power, actually derives from French. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers. They transfer the thrust from the lowest stage and are discarded during staging. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. The hollow cylindrical or conical segments between rocket stages or between the top rocket stage and the shroud that houses a spacecraft are called adapters.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. Other adapters may include a device that changes what is passing through, such as a transformer that adapts household electrical current from high voltage (100 to 240 volts) to low voltage (3 to 24 volts) suitable for consumer electronics. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks. Likewise, a serial port may require an adapter to connect between the old DB-25 type and the later DE-9 type, which have 25 and 9 pins (respectively) but only 9 wires each. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. One example would be a garden hose, which normally has threads that screw on, but can be attached to an adapter which allows it to snap easily on and off of faucets, other hoses, or attachments. During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. An adapter may be very simple, connecting one kind of plug to another kind of socket, but not changing what passes through.

The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976. An adapter or adaptor is a device used to match the physical or electrical characteristics of two different things so that a connection may be made between them. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. Speedo resumed production after the war and became a publicly traded corporation in 1951.

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos.". In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear.

. Its trademark is a red boomerang-shaped logo. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia.

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