Speedo

The Speedo boomerang logo

Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. Its trademark is a red boomerang-shaped logo.

History

The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos."

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. Speedo resumed production after the war and became a publicly traded corporation in 1951. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976.

During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks.

Male competitive swimsuit.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers.

Popularity

Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America.

In the United States of America, however, the opposite trend has developed since the 1980s. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below.

Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser.

Athletes

Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima.


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Some athletes who have been sponsored by the Speedo brand include Greg Louganis, Janet Evans, Michael Phelps, Amanda Beard, Dawn Fraser, and Kosuke Kitajima. [year of launch]. Analysts attribute this phenomenon to the unique and intriguing interplay of religion, conservatism and human sexuality in the US, as in an essayby Kevin Esser. of New York bought up the fragrance licensing agreements from Unilever. While women's swimwear remains scanty, men's swimwear has evolved into boardshorts that are baggy and long enough to reach the knees, or below. Their perfumes and the corresponding fragrance lines used to be maintained by Calvin Klein Cosmetics Company (CKCC), a Unilever company, until recently when in May 2005 cosmetics giant Coty, Inc. In the United States of America, however, the opposite trend has developed since the 1980s. Calvin Klein is famous for the label's various lines of perfumes and colognes.

Men of all ages wear speedos at beaches and pools in Europe, Asia, and South America. Licenses are in effect for the most of the above mentioned brands’ jeans, kids clothing, underwear, swimwear, sleepwear, hosiery and socks, watches, fragrance, eyewear and home lines/collections. Due to its apparent utilitarian value for both swimming and sunbathing, the bikini-type competitive swimsuits colloquially known as 'budgie smugglers' became popular among non-professional swimmers and beach-goers in many parts of the world. The most visible brand names include:. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers. Their current office space in the building is about 143,000-sqf with lease costs probably figuring at around $30 per sq in that area. Their high-end suits often sell for in excess of $300 American for the Fastskin 2 series. With the fall 2006 Collection runway presentations in New York City, CKI will inaugurate an 8,600-sqf show room space that can seat up to 600 people on the ground floor of 205 West 39th Street, in Times Square South where Calvin Klein has been headquartered since 1978.

Though it still manufactures the traditional briefs and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. Apart from Calvin Klein Underwear boutiques, there are also several Calvin Klein Outlet stores in the US that sell the sportswear and cK lines at reduced prices but do not carry the Collection lines. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks. The Warnaco Group, in addition, maintains Calvin Klein Jeans and corresponding outlet stores. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. In Asia, there are also signature cK stores that only carry the cK sportswear line. During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. The sportswear and cK lines are mainly sold through North American department stores and in Europe through high-end retail stores.

The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976. The New York store, which serves as the company’s flagship store at 654 Madison Ave., remains open till today. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. Out of the two Calvin Klein Collection stores that existed in the US, the Dallas location in Highland Park Village which had been open for 20 years was closed in mid-2005. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. The stores in Moscow, Barcelona, Rome, Dubai (two locations), Seoul, Singapore and Taipei are maintained by partners. Speedo resumed production after the war and became a publicly traded corporation in 1951. As of today, there are Calvin Klein Collection stores operated by CKI in New York, Milan and Paris.

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. In the late 1990s the company opened elegant Calvin Klein Collection stores in Paris, Seoul, and Taipei and ultra-fancy cK Calvin Klein stores in Hong Kong, Milan and Kuwait City. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos.". Italo Zucchelli, a former Jil Sander and Romeo Gigli designer, had collaborated with Calvin Klein for six seasons before he became head designer of the Calvin Klein Collection menswear line in spring 2004. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. Klein directly before the founder’s departure from the company. The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. The current creative director for Calvin Klein Collection for women is Brazilian-born Francisco Costa who had already worked with Mr.

. for the Calvin Klein women's better sportswear line and with GAV for the ck Calvin Klein bridge sportswear business. Its trademark is a red boomerang-shaped logo. The deal will have no impact on the existing US licenses with Kellwood Corp. Speedo is currently the world's largest selling swimwear brand and manufactures products for both recreational and competitive swimming. Fusco remaining in charge after the completion of the deal. Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney Australia. Additionally, beginning in 2008 and continuing through December 2013, Warnaco will assume the license for Calvin Klein Collection men's and women's apparel and accessories worldwide from Fingen, with Mr.

Fingen, a company controlled by the Italian Fratini family, had held a 90% share in the European Calvin Klein business – which was managed by Fabio Fusco – since 1995 with CKI owning the remaining 10%. Just recently (December 2005), the Warnaco Group announced that in 2006 they would acquire 100% of the shares of the companies that operate the licenses and related wholesale and retail businesses of Calvin Klein Jeans and accessories in Europe and Asia as well as the cK Calvin Klein bridge line of sportswear and accessories in Europe from Fingen SpA, a Florentine holding company, and Euro Cormar SpA for €240 million. A better sportswear line for men has been designed and developed in-house at CKI and PVH since spring 2004. The cooperation between Kellwood and GAV was ended on friendly terms in September 2005 with Kellwood being left solely responsible for the womens sportswear line while the other parties could focus on their ck Calvin Klein bridge business.

GAV, a Manhattan based company, already then designed and manufactured for ck Calvin Klein and Emanuel Ungaro. Under the terms of the arrangement, Kellwood collaborated with Andrew Grossman and Alexander Vreeland, two seasoned Giorgio Armani executives, who had formed a new business venture named GAV with Jay Schottenstein, chairman and CEO of Schottenstein Stores Corp., to help develop and launch the line in terms of marketing, design and advertising. of Chesterfield, Missouri had been selected as a strategic licensing partner to produce, source and distribute a Calvin Klein women’s better sportswear line to launch in North, Central and South America in late 2004. In June 2003, CKI announced that Kellwood Corp.

In early 2003, it was announced that Vestimenta SpA of Italy would be entrusted with the manufacture and distribution of Calvin Klein Collection for men and women – the label’s pricey high-end haute couture designer line which these days is shown on runways during the fashion weeks in New York and Milan – while design, marketing, advertising and public relations as well as control over the distribution of the line remained with CKI. The current President and COO of the CKI division within PVH is Tom Murry, who had filled this position already before the acquisition. Barry Schwartz was said to concentrate on his role as chairman of the New York Racing Association, a horse-racing club. Klein has appeared in the news from time to time since then when his name was associated with drug abuse, withdrawal treatments and public nuisance.

Mr. Klein himself, who was included as a person in the 15-year contract he had signed with PVH, remained creative head of the collections but then continued as an advisor (consulting creative director) to the new company from 2003 on and has since more and more withdrawn from the business. In the beginning, Mr. CKI thus became a wholly owned subsidiary of PVH.

The transaction between Calvin Klein and PVH was financially supported by Apax Partners Inc., a New York private equity firm, which is said to have made a $250 million equity investment in PVH convertible preferred stock, as well as a $125 million, two-year secured note, all in exchange for seats on the board of PVH. It is said that talks between Calvin Klein and PVH had began as early as 2000. The industry feared that PVH had taken on too much with the acquisition. In reaction to the announcement of the deal, Phillips-Van Heusen shares closed down 14 cents at $12.54 on the New York Stock Exchange on December 17, 2002.

Klein himself had considered Linda Wachner, then CEO of Warnaco Group, a personal enemy. Mr. Unable to pay debts from acquisitions and licensing agreements and due to bad publicity by a later dismissed lawsuit with Calvin Klein over selling license products to retailers other than agreed upon with Calvin Klein, Warnaco had filed for chapter 11 protection in mid-2001 but eventually emerged from bankruptcy in February of 2003. The deal with PVH did not include these businesses, they remained with Warnaco.

PVH outcompeted VF Corp., the maker of Lee and Wrangler jeans, which had also been interested in the jeans, underwear and swimwear business of CK that had been controlled by Warnaco Group, maker of Speedo swimwear, since 1997. Klein based on future sales of the Calvin Klein brand. The sale also included an ongoing personal financial incentive for Mr. (CKI) was finally sold to shirt maker Phillips Van Heusen Corp., whose then CEO Bruce Klatsky was the driving force behind the deal, for about $400 million in cash, $30 million in stock as well as licensing rights and royalties linked to revenues over the following 15 years that were estimated at $200 to $300 million.

In mid-December 2002, Calvin Klein Inc. Klein's plan once. The company should never manage to go public which had supposedly been Mr. Klein announced that his empire was not on the market anymore.

After seven months and no potential buyer, Mr. and Italy's Holding di Partecipazioni proved to be similar disappointments because of CKI's steep price tag of supposedly $1 billion. Other potentials like Tommy Hilfiger Corp. Planning to expand its business, the company had been approached by two luxury goods companies, LVMH and Pinault Printemps Redoute, to join Calvin Klein but nothing resulted.

Klein was named “America’s Best Designer” for his minimalist all-American designs in 1993, and thus it came as a shocking surprise when in 1999 it was announced again that CKI was up for sale. Mr. Although the company almost faced bankruptcy in 1992, Calvin Klein managed to regain and increase the profitability of his empire throughout the later 90s, mainly through the success of its highly popular underwear and fragrance lines as well as the cK sportswear line. And indeed, in late 1987, it was said that the sale of the company to Triangle Industries, a container manufacturer, had only failed because of the crashing stock market.

Financial problems, increased pressure from all sides, disagreements with the licensee of the menswear line and its disappointing sales as well as an enormous employee turnover both within Calvin Klein and its licensing partners led to the first rumors that Calvin Klein Industries, as the company had been known by then, was up for sale. His annual income passed $12,000,000. Klein’s clothes were sold through 12,000 stores in the United States and were available in six other countries. That year, worldwide retail sales were estimated at more than $600 million.

The licensing program, which brought in $24,000 when it was initiated in 1974, had royalty income of $7.3 million ten years later. The stunning growth continued through the early eighties. Calvin Klein’s underwear business, promoted later in the 1990s with giant billboards of pop singer Mark "Marky Mark" Wahlberg, was so successful that his underpants became generally known as ‘Calvins’. In the 1980s, as the designer-jeans frenzy reached its all-time high, Calvin Klein introduced a highly successful line of boxer shorts for women and a men’s underwear collection which would later gross $70 million in a single year.

In the late 1970s, the company also made attempts to set up their own fragrance and cosmetics business but soon learned that they were not able to do it alone and withdrew from the market with big financial losses. The jeans were famously advertised with a commercial featuring a 15-year-old Brooke Shields cooing in 1979/80 that "nothing comes between me and my Calvins" and “I’ve got seven Calvins in my closet, and if they could talk, I’d be ruined.” Controversial advertising, including a series of ads featuring adolescents in sexually evocative poses, has been a recurring theme for the company. In the mid-1970s, he had created a designer-jeans craze by putting his name on the back pocket. By 1981, Fortune magazine figured Klein’s annual income at $8.5 million a year.

In 1978, Klein claimed sales of 200,000 pairs of his famous jeans the first week they were on the market. After the company signed licenses for cosmetics, jeans, and menswear, Klein’s annual retail volume was estimated at $100 million. Klein and Schwartz were making $4 million each. By 1977, annual revenues had jumped to $30 million, and he had licenses for scarves, shoes, belts, furs, sunglasses, and sheets.

In 1973 he was awarded the Coty Award for the first time (again in 1974 and 1975) for his 74-piece womenswear collection. By 1971, sportswear, classic blazers and pant suits as well as lingerie were added to his womens collection portfolio. Klein, who was later described as “the supreme master of minimalism”, appeared on the cover of Vogue magazine. In 1969, Mr.

Hence, the first Calvin Klein collection was a line of men’s and women’s coats at New York retailer Bonwit Teller. It is more likely though, that Klein showed his work to Bonwit Teller staff. Legend has it that a year later a buyer from Bonwit Teller (a then New York based department store similar to today’s Lord & Taylor) got off the elevator on the wrong floor, and ended up placing a $50,000 order. In 1968, Klein and his childhood friend Barry Schwartz, who was to manage the business, then initially founded Calvin Klein Ltd., a coat shop on one of the floors of the York Hotel, in New York City with $10,000.

Calvin Klein attended the 'High School of Industrial Art' and after graduating at 20 from New York's Fashion Institute of Technology in 1962, he apprenticed at an oldline cloak-and-suit manufacturer and spent five years designing at other New York shops. . [1]. Klein was the victim of a pieing in 2001 at a fashion premier at New York's Lincoln Center.

Swatch manufactures watches under the Calvin Klein brand. In addition to clothing, Calvin Klein also gave his name to a range of perfumes, including CK One and CK Be (fragrances for everyone, regardless of gender), now owned by "Coty Inc.". It is noted by many conservative organizations for its use of seemingly-underage models in pseudo-provocative poses. The Calvin Klein company, like many in the fashion industry, is known for its eye-catching advertising.

Speaking in an interview with Bianca Jagger and Andy Warhol for Interview magazine, published not long after the Baron's death Klein said:—. He was hailed as the new Yves Saint-Laurent, and was noted for his clean lines and strait cuts on coats and suits. Calvin Klein was immediately recognised for his talent after his first major showing at New York Fashion Week. Calvin Klein was a protegé of Baron de Gunzburg through whose introductions he became the toast of the New York elite fashion scene before he had his first mainstream success with the launch of his first jeans line.

Calvin Klein was raised in the Jewish immigrant community in the Bronx, New York. His name is also a brand name of clothing marketed by his clothing company, which was launched in 1968. Calvin Klein (born November 19, 1942, The Bronx, New York City, United States as Richard Klein), is a well-known fashion designer. Though the mailing lists were discontinued in 2002, the campaign has inspired similar marketing tactics for movies and other retail products.

These mails came at unpredictable intervals, and were supposed to give readers the feeling that they had some connection with these characters. When these teens mailed these addresses, they would be placed on a mailing list that sent them mails with vague details about the models' lives, with fake details meant to make them more relatable. When advertising cKone perfume in 1999, they employed a very unusual and groundbreaking campaign that displayed e-mail addresses in print advertisements, targeted at teenagers (such as anna@ckone.com or nick@ckone.com). They also play with emerging technologies.

Another Hollywood star owing his respectable career to the Calvin Klein advertisements is Antonio Sabato Jr.. One of his male underwear models, Mark Wahlberg, went on to fame as hip hop star 'Marky Mark', launching himself into the Hollywood scene as well. Calvin Klein's advertising campaigns are frequently controversial, but prove this can be very successful - to the point of making a blitz career. Euphoria (women) [2005].

Obsession Night (men and women) [2005]. Eternity Moment (women) [2004]. Eternity Purple Orchid (women) [2003]. Crave (men) [2002].

Truth (men and women) [men 2002, women 2000]. Contradiction (men and women) [men 1998, women 1997]. cK be (unisex) [1996]. cK one (unisex) [1994, ‘Red Hot’ edition 2000, ‘Graffiti’ art edition 2003].

Escape (men and women) [men 1993, women 1991]. Eternity (men and women) [1989]. Obsession (men and women) [men 1986, women 1985]. Calvin (men) [1981].

Calvin Klein Jeans. cK. Calvin Klein. Calvin Klein Collection.

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