SonySony Corporation (Japanese katakana: ソニー) (TYO: 6758), NYSE: SNE is a global consumer electronics corporation based in Tokyo, Japan. It is currently one of the world's largest producers of consumer electronics and is one of the biggest corporations in Japan. Sony Corporation is traded on the Tokyo Stock Exchange under number 6758 and on the NYSE as SNE through ADR. See also Sony Corporation shareholders and subsidiaries. HistorySony was founded by Masaru Ibuka and Akio Morita on May 7, 1946 as the Tokyo Telecommunications Engineering with about 20 employees. Their first consumer product, in the late 1940s, was a rice boiler. As it grew into a major international corporation, Sony acquired other companies with longer histories, including Columbia Records (the oldest continuously produced brand name in recorded sound, dating back to 1888). Today Norio Ohga is Honorary Chairman, Howard Stringer is Chairman and CEO, and Ryoji Chubachi is President and Electronics CEO. Masaru Ibuka and Akio MoritaBrand changeWhen Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not, is that the railway company Tokyo Kyuko was known as TKK. The name "Sony" was chosen for the brand as a mix of the Latin word sonus, which is the root of sonic and sound, the English word "sunny", and from the word Sonny-boys which is Japanese slang for "whizz kids". However "Sonny" seemed not to be appropriate since it sounds too much like the Japanese soh-nee which means something like "business goes bad", Akio Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own (which paid off when they sued a candy producer who also used the name who claimed that "Sony" was just an existing word in some language). At the time of the change, it was extremely unusual for a Japanese company to use Roman letters instead of Chinese characters to spell its name. The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Ibuka and Mitsui Bank's chairman gave their approval. Sony TR-72 (1956)In August 1955, Sony produced its first coat-pocket sized transistor radio they registered as the TR-55 model. In 1956, Sony reportedly manufactured about 40,000 of its Model TR-72 box-like portable transistor radios and exported some of this model to North America, Holland and Germany. Sony TR-63 (1957)That same year they made the TR-6, a coat pocket radio which was used by the company to create its "SONY boy" advertising character. The following year, 1957, Sony came out with the TR-63 model, the then smallest (112 x 71 x 32 mm) set in commercial production. and a great sales success worldwide. The TR-63 was a shirt pocket transistor radio that was exported all over the world. On page 209 of the book The Portable Radio in American Life by University of Arizona professor Michael Brian Schiffer, Ph.D., he wrote: "Sony was not first, but its transistor radio was the most successful. The TR-63 of 1957 cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had began buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1958. However, this huge growth in portable transistor radio sales, that saw Sony rise to be the dominant player in the consumer electronics field, [1] was not because of the consumers who had bought the earlier generation of tube radio consoles, but was driven by a distinctly new American phenomenon at the time called Rock and Roll. Howard StringerOn March 7th, 2005, Sony Corp. announced that Nobuyuki Idei will step down as Chairman and Group CEO and will be replaced by Briton Sir Howard Stringer, current Chairman and CEO of Sony Corporation of America, Corporate Executive Officer, Vice Chairman and COO Sony Entertainment Business Group. Sony's decision to replace Idei with Wales native Howard Stringer will mark the first time that a foreigner will run a major Japanese electronics firm. Sony Corp. also announced on the same date that current president, Kunitake Ando, will step down and be replaced by Ryoji Chubachi. [2] AcquisitionsIn 1988, Sony acquired CBS (Columbia) Records Group from CBS. It was renamed "Sony Music Entertainment". In 1989, Sony acquired Columbia Pictures Entertainment from Coca Cola for US $3.4 billion. It was subsequently renamed "Sony Pictures Entertainment" in 1991. In 2000, Sony had sales of US $63 billion and 189,700 employees. Sony acquired Aiwa Corporation in 2002. Sony also owns television channels in India and channels aimed at Indian communities in Europe. On July 20th, 2004, the EU approved a 50-50 merger between Sony Music Entertainment and BMG. The new company will be called Sony BMG and will, together with RIAA partner Universal, control 60% of the world wide music market. On September 13th 2004 a Sony-led consortium finalised the deal to purchase famous film studio Metro-Goldwyn-Mayer for about $5 Billion, including $2Bn in debts. LegalIn 2002, Sony Computer Entertainment America, marketer of the popular PlayStation game consoles, was sued by Immersion Corp. of San Jose, California which claimed that Sony's PlayStation "Dual Shock" controllers infringed on Immersion's patents. In 2004 a federal jury agreed with Immersion, awarding the company US$82 million in damages. A U.S. district court judge ruled on the matter in March, 2005 and not only agreed with the federal jury's ruling but also added another US$8.7 million in damages. Washington Post: Pay Judgment Or Game Over, Sony Warned Proprietary formatsSony has historically been notable for creating its own in-house standards for new recording and storage technologies instead of adopting those of other manufacturers and standards bodies. The most infamous of these was the videotape format war of the early 1980s, when Sony marketed its Betamax system for video cassette recorders against the VHS format developed by JVC. In the end, VHS gained critical mass in the marketplace and became the worldwide standard for consumer VCRs and Sony had no choice but to capitulate. Since then, Sony has continued to introduce its own versions of storage technologies, with varying success. Examples include:
Notable products and technologiesSee also: List of Sony Trademarks 1950sA 1969 Sony TC-630 reel-to-reel recorder
1960s
1970s
1980s
1990s
2000sSony Walkman SRF-S84 transistor radio (released 2001).
Question marks indicate products no longer sold as of 2005, but the year of withdrawal is unknown Documentaries about Sony Corporation
References
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Since then, Sony has continued to introduce its own versions of storage technologies, with varying success. US contractors supporting an estimated 120,000 jobs earned estimated $5.5 billion (2003) worth of business. In the end, VHS gained critical mass in the marketplace and became the worldwide standard for consumer VCRs and Sony had no choice but to capitulate. 2,000 of the total of approximately 5,300 Airbus jetliners sold by Airbus around the world, representing every aircraft in its product line from the 107-seat A318 to the 565-passenger A380, are ordered by North American customers. The most infamous of these was the videotape format war of the early 1980s, when Sony marketed its Betamax system for video cassette recorders against the VHS format developed by JVC. North America is an important region to Airbus in terms of both aircraft sales and suppliers. Sony has historically been notable for creating its own in-house standards for new recording and storage technologies instead of adopting those of other manufacturers and standards bodies. Large A380 parts are brought by ship to Bordeaux, and then transported to the Toulouse assembly plant by a specially enlarged road. Washington Post: Pay Judgment Or Game Over, Sony Warned. An exception to this scheme is the A380, whose fuselage and wings are too large for sections to be carried by the Beluga. district court judge ruled on the matter in March, 2005 and not only agreed with the federal jury's ruling but also added another US$8.7 million in damages. This solution is also being investigated by Boeing, who are considering producing an enlarged version of their 747 aircraft to transport the components of the 7E7. A U.S. An original solution to the problem of moving aircraft parts between the different factories and the assembly plants is the use of "Beluga" specially enlarged jets, capable of carrying entire sections of fuselage of Airbus aircraft. In 2004 a federal jury agreed with Immersion, awarding the company US$82 million in damages. Airbus, however, has a number of other plants in different European countries, reflecting its foundation as a consortium. of San Jose, California which claimed that Sony's PlayStation "Dual Shock" controllers infringed on Immersion's patents. The two assembly plants of Airbus are in Toulouse, France and Hamburg, Germany. In 2002, Sony Computer Entertainment America, marketer of the popular PlayStation game consoles, was sued by Immersion Corp. [5]. On September 13th 2004 a Sony-led consortium finalised the deal to purchase famous film studio Metro-Goldwyn-Mayer for about $5 Billion, including $2Bn in debts. In 2005, a success for Airbus is Sagawa Express' firm order of 1 A300-600F aircraft and 1 option of the same type. The new company will be called Sony BMG and will, together with RIAA partner Universal, control 60% of the world wide music market. Airbus has established a branch office in Japan in order to increase the sales efforts. On July 20th, 2004, the EU approved a 50-50 merger between Sony Music Entertainment and BMG. Significantly, no orders have been taken for the A380 from Japanese airlines, despite the large 747 fleets operated in the country. Sony also owns television channels in India and channels aimed at Indian communities in Europe. However, ANA have started the transition to an all-Boeing fleet after the entry into service of 787 and 737 NG. Sony acquired Aiwa Corporation in 2002. Both airlines have some Airbus products (A300 for JAL, not ordered by JAL but in the fleet because of the takeover of Japan Air System, and A320/A321 for All Nippon Airways). In 2000, Sony had sales of US $63 billion and 189,700 employees. The two large Japanese airlines, Japan Airlines and All Nippon Airways, are traditionally loyal Boeing customers, the manufacturer's products accounting for about 90% of their fleets. It was subsequently renamed "Sony Pictures Entertainment" in 1991. EU trade officials are questioning the funding provided by the Japanese Government and Japanese companies as well as some US states for the launch of the 787. In 1989, Sony acquired Columbia Pictures Entertainment from Coca Cola for US $3.4 billion. The A350 will compete with Boeing's most successful project in recent years, the 787 Dreamliner. It was renamed "Sony Music Entertainment". Airbus would ideally like the A350 programme to be launched with the help of state loans covering a third of the development costs although it has stated it will launch without these loans if required. In 1988, Sony acquired CBS (Columbia) Records Group from CBS. Tensions increased by the support for the Airbus A380 have erupted into a potential trade war due to the upcoming launch of the Airbus A350. [2]. We have worked together well so far, and intend to continue to do so.". also announced on the same date that current president, Kunitake Ando, will step down and be replaced by Ryoji Chubachi. Portman (from the USA) and Mandelson (from the EU) issued a joint statement stating: "We remain united in our determination that this dispute shall not affect our cooperation on wider bilateral and multilateral trade issues. Sony Corp. [4]. Sony's decision to replace Idei with Wales native Howard Stringer will mark the first time that a foreigner will run a major Japanese electronics firm. 24 hours later the European Union filed a complaint against the United States protesting support for Boeing. announced that Nobuyuki Idei will step down as Chairman and Group CEO and will be replaced by Briton Sir Howard Stringer, current Chairman and CEO of Sony Corporation of America, Corporate Executive Officer, Vice Chairman and COO Sony Entertainment Business Group. On May 31, 2005 the United States filed a case against the European Union for providing allegedly illegal subsidies to Airbus. On March 7th, 2005, Sony Corp. These talks were not successful with the dispute becoming more acrimonious rather than approaching a settlement. However, this huge growth in portable transistor radio sales, that saw Sony rise to be the dominant player in the consumer electronics field, [1] was not because of the consumers who had bought the earlier generation of tube radio consoles, but was driven by a distinctly new American phenomenon at the time called Rock and Roll. In January 2005 the European Union and United States trade representatives, Peter Mandelson and Robert Zoellick (since replaced by Robert Portman) respectively, agreed to talks aimed at resolving the increasing tensions. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had began buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1958. In its recent products such as the 787, Boeing has also been offered substantial support from local and state governments. The TR-63 of 1957 cracked open the U.S. government support of technology development via NASA also provides significant support to Boeing, as does the large tax breaks offered to Boeing which some claim are in violation of the 1992 agreement and WTO rules. On page 209 of the book The Portable Radio in American Life by University of Arizona professor Michael Brian Schiffer, Ph.D., he wrote: "Sony was not first, but its transistor radio was the most successful. The significant U.S. The TR-63 was a shirt pocket transistor radio that was exported all over the world. defence contractor) are in effect a form of subsidy (see the Boeing KC-767 military contracting controversy). and a great sales success worldwide. On the other hand Airbus argues that the pork barrel military contracts awarded to Boeing (the second largest U.S. The following year, 1957, Sony came out with the TR-63 model, the then smallest (112 x 71 x 32 mm) set in commercial production. [3]. That same year they made the TR-6, a coat pocket radio which was used by the company to create its "SONY boy" advertising character. Agreement in 1992, it has repaid European governments more than U.S.$6.7 billion and that this is 40% more than it has received. In 1956, Sony reportedly manufactured about 40,000 of its Model TR-72 box-like portable transistor radios and exported some of this model to North America, Holland and Germany. Airbus claims that since the signature of the EU-U.S. In August 1955, Sony produced its first coat-pocket sized transistor radio they registered as the TR-55 model. These loans are held at a minimum interest rate equal to the cost of government borrowing plus 0.25%, which would be below market rates available to Airbus without government support [2]. Eventually, both Ibuka and Mitsui Bank's chairman gave their approval. The agreement allows up to 33 per cent of the programme cost to be met through government loans which are to be fully repaid within 17 years with interest and royalties. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Airbus is given launch aid from European governments with the money being paid back with interest, but only if the plane is a commercial success[1], and contends that this is fully compliant with the 1992 agreement and WTO rules. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Harry Stonecipher (Boeing CEO) accused Airbus of abusing a 1992 non-binding agreement covering launch aid. The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name. In July 2004. At the time of the change, it was extremely unusual for a Japanese company to use Roman letters instead of Chinese characters to spell its name. Boeing has continually protested over "launch aid" for Airbus from the governments of the partner nations, while Airbus has argued that Boeing receives illegal subsidies through military and research contracts and tax breaks. However "Sonny" seemed not to be appropriate since it sounds too much like the Japanese soh-nee which means something like "business goes bad", Akio Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own (which paid off when they sued a candy producer who also used the name who claimed that "Sony" was just an existing word in some language). Airbus has contracted for the sale of 280 airliners with a contract price of 34 billion dollars, whereas Boeing received orders for 146 aeroplanes priced in total with 15 billion dollars. The name "Sony" was chosen for the brand as a mix of the Latin word sonus, which is the root of sonic and sound, the English word "sunny", and from the word Sonny-boys which is Japanese slang for "whizz kids". At the aircraft show in Le Bourget in June 2005, Airbus outperformed Boeing in aeroplane sales. The primary reason they did not, is that the railway company Tokyo Kyuko was known as TKK. Airbus won a greater share of orders and delivered more aircraft in 2003 and 2004. When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. 1958 for Boeing). Today Norio Ohga is Honorary Chairman, Howard Stringer is Chairman and CEO, and Ryoji Chubachi is President and Electronics CEO. This however is indicative of historical success - Airbus made a late entry into the modern jet airliner market (1972 vs. As it grew into a major international corporation, Sony acquired other companies with longer histories, including Columbia Records (the oldest continuously produced brand name in recorded sound, dating back to 1888). But Airbus products are still outnumbered 6 to 1 by in-service Boeings (there are over 4,000 Boeing 737s alone in service, for example). Their first consumer product, in the late 1940s, was a rice boiler. Currently there are around 3,800 Airbus aircraft in service, with Airbus winning more than 50 per cent of aircraft orders in recent years. Sony was founded by Masaru Ibuka and Akio Morita on May 7, 1946 as the Tokyo Telecommunications Engineering with about 20 employees. The A380 is anticipated to further reduce sales of the Boeing 747, gaining Airbus a share of the market in very large aircraft. . The smaller A330-200 competes with the 767, outselling its Boeing counterpart, but it is speculated that the introduction of the 787 may improve Boeing's market share in this segment. See also Sony Corporation shareholders and subsidiaries. Boeing states that the Boeing 777 has outsold its Airbus counterparts, which include the A340 family as well as the A330-300. Sony Corporation is traded on the Tokyo Stock Exchange under number 6758 and on the NYSE as SNE through ADR. In 2003, for the first time in its 33-year history, Airbus delivered more jet-powered airliners than Boeing. It is currently one of the world's largest producers of consumer electronics and is one of the biggest corporations in Japan. Expansion in the military aircraft market will reduce, but not negate, Airbus' exposure to the effects of cyclical downturns in civil aviation. Sony Corporation (Japanese katakana: ソニー) (TYO: 6758), NYSE: SNE is a global consumer electronics corporation based in Tokyo, Japan. In January 1999 Airbus established a separate company, Airbus Military S.A.S., to undertake development and production of a turboprop powered military transport aircraft (the Airbus Military A400M.) The A400M is being developed by several NATO members, Belgium, France, Germany, Luxembourg, Spain, Turkey, and the UK, as an alternative to the C-130 Hercules. (The University of Arizona Press, 1991). The company is particularly proud of its use of fly-by-wire technologies and the common cockpit and systems in use throughout the aircraft family, which make it much easier to train crew. The Portable Radio in American Life by University of Arizona Professor Michael Brian Schiffer, Ph.D. These are competing strongly with the equivalent Boeing products and may partly explain the cessation of airliner production at Lockheed in 1983 and the take-over of McDonnell Douglas by the surviving US builder of long-distance airliners, Boeing, in 1996-1997. SONY Radio, Sony Transistor Radio 35th Anniversary 1955-1990 - information booklet (1990). The Airbus A340-500 has an operating range of 16,700 kilometres (9000 nautical miles), the second longest range of any commercial jet after the Boeing 777-200LR (range of 17,446 km or 9420 nautical miles). Made in Japan by Akio Morita and SONY, Harper Collins (1994). The longer range products, the twin-jet A330 and the four-jet A340, have efficient wings, enhanced by winglets. The story of Sony's foray into the American commercial market is documented in Terry Sanders' film The Japan Project: Made in Japan. A stretched version is known as the A321 and is proving competitive with later models of the Boeing 737. PlayStation 3 (Spring 2006). The A318 and A319 are shorter derivatives with some of the latter under construction for the corporate biz-jet market (Airbus Corporate Jet). Librie (2004-). The A320 was a great commercial success. Universal Media Disc (UMD) (2004-). Building on its success, Airbus launched the A320 with its innovative fly-by-wire control system. PlayStation Portable (2004-). A shorter variant of the A300 is known as the A310. Qrio (2003-). The Airbus product line started with the A300, the world's first twin-aisle, twin-engined aircraft. PSX (2003-). Test flights are due to continue until mid-2006. Blu-Ray Disc (2003-). With the recent Franco-German controversy over the leadership of EADS still fresh in mind, Airbus issued a statement to make it clear that the crew had been chosen not based on nationality, but based on competence. Qualia (2003-). The crew was made up of French test pilots Jacques Rosay (captain for the take-off and the initial part of the test flight) and Claude Lelaie (captain for the second part of the test flight including the landing), as well as three flight test engineers (Spanish, French, and German), and one French test flight engineer. HDV (2003-). local time). SonicStage (2003 - ). local time), going west towards the Atlantic Ocean, turning around above the ocean, flying above the Pyrenees mountains, and landing at Toulouse Blagnac Airport at 12:23 UTC (2:23 p.m. MicroMV (2002-). The flight lasted almost four hours, the plane taking off from Toulouse Blagnac Airport at 08:29 UTC (10:29 a.m. CLIÉ (2000-2005). On April 27, 2005, the A380 successfully completed its maiden flight in Toulouse, France. Aibo (1999-). It was a fairly loose alliance but that changed in 2000 when DASA, Aerospatiale and CASA merged to form EADS and in 2001 when BAE and EADS formed the Airbus Integrated Company to coincide with the development of the new Airbus A380, which will seat 555 passengers and be the world's largest commercial passenger jet when it enters service in 2006. PlayStation 2 (1999-). It was the launch of the A320 in 1981 that guaranteed Airbus as a major player in the aircraft market - the aircraft had over 400 orders before it first flew, compared to 15 for the A300 in 1972. Super Audio CD (1998-). Initially the success of the consortium was poor but by 1979 there were 81 aircraft in service. HiFD (1998-2001). In 1972 the A300 made its maiden flight and the first production model, the A300B2 entered service in 1974. Memory Stick (1998-). The name "Airbus" was taken from a non-proprietary term used by the airline industry in the 1960s to refer to a commercial aircraft of a certain size and range, for this term was acceptable to the French linguistically. Ruvi (1998-1999). Each company would deliver its sections as fully equipped, ready to fly items. Digital Mavica (1997-). Airbus Industrie was formally set up in 1970 following an agreement between Aerospatiale (France) and Deutsche Aerospace (Germany) (joined by CASA of Spain in 1971). VAIO (1997-). Thus the British company was allowed to continue as a major subcontractor. FD Trinitron (1996-). Given the participation by Hawker Siddeley up to that point, France and Germany were reluctant to take over their wing design. Digital8 (1999-). In 1969 the British government shocked its partners by withdrawing from the project. Cyber-shot (1996-). Renamed the A300B the aircraft would not require new engines, reducing development costs. MiniDV (1995-). In December 1968 the French and British partner companies, Sud Aviation and Hawker Siddeley proposed a revised configuration, the 250 seat Airbus A250. DV (1995-). Another problem was the requirement for a new engine (to be developed by Rolls-Royce, the RB207). Magic Link (1994-1997). In the months following this agreement both the French and British governments expressed doubts about the aircraft. PlayStation (later PS one) (1994-2004). The British government refused to back its proposed competitor, a development of the BAC 1-11 and instead supported the Airbus aircraft. MiniDisc (1992-). An earlier announcement had been made in July 1967 but had been complicated by the British Aircraft Corporation (BAC). NT (1991-??). This was the second major joint aircraft programme in Europe, following the Concorde, for which no ongoing consortium was devised. Video Walkman (1989-). In September 1967 the British, French and German governments signed a Memorandum of Understanding (MoU) to start development of the 300 seat Airbus A300. Hi8 (1989-). In the mid-1960s tentative negotiations commenced regarding a European collaborative approach began. CD-R (with Phillips) (1988-). In the 1960s European aircraft manufacturers competed with each other as much as the American giants. D2 (1988-). Airbus Industrie began as a consortium of European aviation firms to compete with American companies such as Boeing and McDonnell Douglas. NEWS (1987-??). . DAT (1987-). The main competitor of Airbus is Boeing, with which it fights an intense commercial and political war. D1 (1987-). Final assembly is carried out in Toulouse, France and Hamburg, Germany, although construction occurs at a number of plants across Europe. Video8 (1985-??). Airbus employs around 52,000 people in several European countries. Handycam (1985-). As of 2005, its CEO is Gustav Humbert. CD-ROM (1985-). Airbus is jointly held by EADS (80%) and BAE Systems (20%), Europe's two largest military suppliers and manufacturers. Discman (1984-). See International Phonetic Alphabet." class="IPA" style="white-space: nowrap; font-family:'Code2000', 'Chrysanthi Unicode', 'Doulos SIL', 'Gentium', 'GentiumAlt', 'TITUS Cyberbit Basic', 'Bitstream Vera', 'Bitstream Cyberbit', 'Arial Unicode MS', 'Lucida Sans Unicode', 'Hiragino Kaku Gothic Pro'; font-family /**/:inherit; text-decoration: none">/ˈɛːɐbʊs/ in German. 3½" diskette (1983-). See International Phonetic Alphabet." class="IPA" style="white-space: nowrap; font-family:'Code2000', 'Chrysanthi Unicode', 'Doulos SIL', 'Gentium', 'GentiumAlt', 'TITUS Cyberbit Basic', 'Bitstream Vera', 'Bitstream Cyberbit', 'Arial Unicode MS', 'Lucida Sans Unicode', 'Hiragino Kaku Gothic Pro'; font-family /**/:inherit; text-decoration: none">/ɛʀbys/ in standard French (note the "u" pronounced /y/), and /ˈɛəbʌs/ in British English (note the lack of "r"), Airbus Industrie and is commonly just named Airbus. DASH (1980). It was incorporated in 2001 under French law as a simplified joint stock company or "S.A.S." (Société par Actions Simplifiée).Walkman (1979-). Airbus S.A.S. better known as simply Airbus, based in Toulouse, France, is the world's largest commercial aircraft manufacturer. Elcaset (1976-1980). A330 MRTT. Betamax (1975-1998). A310 MRTT (Multi Role Tanker Transport). U-matic (1971-1983). Airbus A400M. Trinitron (1968-). Transistor radios (1955-). Reel-to-reel tape recorders (1950-??). The Sony PlayStation Portable uses the proprietary Universal Media Disc format to store games and movies. However, both formats have significant industry backing and it is unclear whether this will prove to be a mistake for Sony, or whether their format will win out. Sony has been accused of repeating mistakes with its Blu-Ray disc format, which looks likely to compete with Toshiba's HD-DVD format. Until late 2004, Sony's Network Walkman line of digital portable music players did not support the MP3 de facto standard natively, although the software provided with them would convert MP3 files into the ATRAC or ATRAC3 formats. Since the introduction of the MiniDisc format, Sony has attempted to promote its own audio compression technologies under the ATRAC brand, against more widely-used formats like MP3 or even Windows Media Audio. Ultimately SDDS has been vastly overshadowed by the preferred DTS (Digital Theatre System) and Dolby Digital standards in both the motion picture industry and home audio formats. Unlike Dolby Digital, SDDS utilized a method of backup by having mirrored arrays of bits on both sides of the film which acted as a measure of reliability in case the film was partially damaged. In 1993 Sony challenged the industry standard Dolby Digital 5.1 surround sound format with its newer and more advanced proprietary motion picture digital audio format called SDDS (Sony Dynamic Digital Sound) This format employed eight channels (7.1) of audio opposed to just six used in Dolby Digital 5.1 at the time. It also attempted to compete with the Iomega Zip drive and Imation SuperDisk with their HiFD, but this proved a severe failure. Sony also makes heavy use of its Memory Stick flash memory cards for digital cameras and other portable devices, which few other manufacturers use. which left it in an awkward position when rivals later adopted CD-R and MP3. MiniDisc was created by Sony to replace cassette tapes. |