Soloflex

Soloflex refers to an exercise machine and the company created in 1978 by Jerry Wilson which makes the machine. The machine was the first of its kind.

Soloflex also makes the Rockit and adjustable dumbbells.

Soloflex, the company has been involved in a major lawsuit over the similarly named Bowflex exercise machine which they have claimed damaged their marketing both through "copycat" advertising and later through a major product recall[1]. The case was settled out of court with an 8 million dollar cash payment to Soloflex [2].

Soloflex machines use an elastic element to provide resistance which means that force increases further into the exercise. This has been considered to be a disadvantage by serious weight trainers who have stated that it reduces the efficiency of the exercise provided.


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This has been considered to be a disadvantage by serious weight trainers who have stated that it reduces the efficiency of the exercise provided. The company runs a crystal-themed indoor theme park, Swarovski Krystallwelten (Crystal Worlds) at its original Wattens site. Soloflex machines use an elastic element to provide resistance which means that force increases further into the exercise. The Swarovski Group also includes Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Signity (synthetic gemstones); and Swarovski Optik (optical instruments). The case was settled out of court with an 8 million dollar cash payment to Soloflex [2]. A notable recent development was the 2004 release of a new copyrighted cut, Xilion, designed to optimise the brilliance of Roses (crystal components with flat backs) and Chatons (diamond cut). Soloflex, the company has been involved in a major lawsuit over the similarly named Bowflex exercise machine which they have claimed damaged their marketing both through "copycat" advertising and later through a major product recall[1]. All sculptures are marked as authentic with Swarovski's swan logo.

Soloflex also makes the Rockit and adjustable dumbbells. The Swarovski Crystal range includes crystal sculptures and miniatures, jewellery and couture, home decor, chandeliers, and beads and rhinestones for manufacturers and artists. The machine was the first of its kind. Swarovski was founded in 1895 by a Bohemian, Daniel Swarovski, who established a crystal cutting factory in Wattens (near Innsbruck, Tyrol, Austria) where he could take advantage of local hydroelectricity for the energy-intensive grinding processes he had patented. Soloflex refers to an exercise machine and the company created in 1978 by Jerry Wilson which makes the machine. Swarovski is the brand name for the range of precision-cut crystal glass products produced by companies owned by Swarovski AG of Feldmeilen, near Z├╝rich, Switzerland. Company history www.create-your-style.com.

Company history www.swarovski.com.

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