Soloflex

This has been considered to be a disadvantage by serious weight trainers who have stated that it reduces the efficiency of the exercise provided. The Storeroom is literally the "big room" (stor ruum). Soloflex machines use an elastic element to provide resistance which means that force increases further into the exercise. The origin of the word store comes from the Vikings. The case was settled out of court with an 8 million dollar cash payment to Soloflex [2]. A munitions dump and a magazine can sometimes be referred to in this manner. Soloflex, the company has been involved in a major lawsuit over the similarly named Bowflex exercise machine which they have claimed damaged their marketing both through "copycat" advertising and later through a major product recall[1]. Another common usage of the word store relates to the storage of munitions and other military materials.

Soloflex also makes the Rockit and adjustable dumbbells. See Retailer for the main article on this latter usage. The machine was the first of its kind. One type of store to which the word is often applied is a store from where a retail business is run, otherwise known as a shop. Soloflex refers to an exercise machine and the company created in 1978 by Jerry Wilson which makes the machine. It is usually secured from theft. A store is an enclosure for holding articles.

what's in store or what's stored up is a way of asking what events are scheduled or predicted to happen in the future.