Sirius Satellite Radio

Sirius Satellite Radio NASDAQ: SIRI is a satellite radio (DARS) service in the United States that provides 68 streams (channels) of music and 55 streams of sports, news and entertainment. Music streams on Sirius carry a wide variety of music genres, broadcasting 24 hours a day, commercial free. With any Sirius-enabled radio, the user can see the artist and song information on display while listening to the stream. The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America. A subset of Sirius’ music channels are included as part of the DISH Network satellite television service. Sirius channels are identified by Arbitron with the label “XS” (e.g. “XS120”, “XS9”, “XS17”).

Sirius is based in New York City. Its business model is to provide pay-for-service radio, music channels being free of commercials, analogous to the business model for premium cable television. Subscription costs for Sirius range from $12.95/mo. to $499.99 for a lifetime subscription (of the receiver, not the subscriber). A $10 activation fee ($15 if activated by phone) is also required. Sirius currently lags behind competitor XM Satellite Radio in terms of subscribers with 3.3 million, well less than XM's current audience of more than 6 million subscribers (as of January 9, 2006). However, Sirius led the market in new satellite radio subscribers in 2005.

Sirius was previously known as CD Radio. The dog in the Sirius logo (Sirius is referred to as the "Dog Star") is unofficially named “Mongo,” a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. “Mongo” later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races.

Content

Howard Stern and other high profile content

Howard Stern Show.

A major component of Sirius’ business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt (aka Little Steven), Jimmy Buffett, and Eminem to executive produce streams on Sirius.

By far the biggest of these deals was announced on October 6, 2004 when Sirius announced that it signed a five-year, $500-million agreement with Howard Stern to move his radio show to Sirius starting on January 9, 2006. The deal, which gave Sirius exclusive rights to Stern’s radio show, also gave Stern the right to build at least two full-time programming channels. Stern stated that his move was forced by the stringent regulations of the FCC whose enforcement was intensified following the Super Bowl XXXVIII Halftime Show. Beginning with the announcement of his imminent departure, Stern began to complain of one of his employers, Infinity Broadcasting, as trying to impede the success of his departure.

In Howard Stern's first major hire for Sirius, Stern brought on board Tampa, FL based Bubba the Love Sponge, fired by Clear Channel due to a $750,000 fine proposed by the FCC Reuters, to do a show on Sirius.

In addition to the channel-programming deals, Sirius has also programmed a number of more conventional shows with well known personalities in a number of fields. These shows are hosted by personalities including skateboard legend Tony Hawk, seven-time Tour de France champion Lance Armstrong, The B-52's lead singer Fred Schneider, NBA Hall of Famer Bill Walton and longtime New York City DJ “Cousin Brucie”, who was dropped by WCBS-FM after the station changed to its format from an oldies station to a “Jack” format. Generally the personalities act as DJs hosting shows with music they personally like.

On November 18, 2004 the former COO and President of Viacom, Mel Karmazin, was named the CEO of Sirius. Stern worked under Karmazin at Infinity Radio and the two men have always had a great deal of mutual respect for each other. It was Karmazin who fiercely protected Stern in the wake of the Super Bowl XXXVIII Halftime Show (produced by MTV and aired by CBS, both co-owned with Infinity) and the FCC crackdown on shock jocks and obscenity, in general.

On October 25, 2005 Sirius announced that "E Street Radio", the exclusive channel of legendary artist Bruce Springsteen, would air from November 1, 2005 to January 31, 2006 on the Bridge - Channel 10.

Sports

NFL Radio.

Another cornerstone of Sirius’ business strategy has been to pursue exclusive sports content. Currently, Sirius has exclusive satellite radio broadcasting rights to all NFL and NBA games. Sirius also announced in December 2005 a multi-year deal with the NBA, which makes the satellite radio company the broadcaster of more live NBA games than any other radio outlet. The agreement also creates a 24-hour NBA Radio Channel, located on channel 127. NHL games will be shared with XM for the 2005–2006 season, after which XM will have exclusive broadcast rights. Starting in 2007, Sirius will have full NASCAR coverage.

Sirius also has rights to a number of major college sports conferences, including the Big Ten and the Southeastern Conference as well as schools like Notre Dame. Beginning in 2005 Sirius also has exclusive radio rights to cover the NCAA Men's Division I Basketball Tournament. In August 2004, Sirius launched NFL Radio, a 24-hour radio stream dedicated exclusively to covering the NFL. Sirius has also been aggressive in creating its own in-house produced studio sports radio content.

Other content

In June 2005, Sirius signed an agreement with BBC Radio 1 in the UK to rebroadcast the station to an American audience. Sirius also has exclusive satellite radio rights to National Public Radio, carrying two separate streams. The deal with NPR was the first high-profile deal entered into by Sirius.

With the launch of Sirius Canada in December 2005, American listeners gained five Canadian-produced stations including CBC Radio One, CBC Radio Three and Iceberg Radio in English, and Première Plus and Bandeapart in French. Iceberg Radio is programmed by Standard Broadcasting, which also provides a number of additional channels exclusive to Canada; the other four come from the Canadian Broadcasting Corporation.

Sirius' Satellites

Sirius’ spacecraft Radiosat 1 through Radiosat 4 were manufactured by Space Systems/Loral. The first three of the series were orbited in 2000 by Proton-K Block-DM3 launch vehicles. Radiosat 4 is a ground spare, in storage at SS/Loral’s facility in Palo Alto, California. The series of satellites from which they come, the SS/Loral LS-1300, is known to have problems with their solar array cells — a similar but more severe issue affects the Boeing satellites belonging to competitor XM Radio.

Sirius Satellite in space, concept drawing.

Sirius' satellites are called Radiosat (instead of after the company name), due to there already being a previous fleet of satellites launched also named SIRIUS, launched by Sweden's NSAB (Nordiska Satellitaktiebolaget, or Nordic Satellite AB) and used for general telecommunications and satellite tv throughout Sweden and the rest of Scandinavia.

The Sirius uplink facility is located in Vernon, Sussex County, New Jersey.

Sirius does not use Geostationary satellites. Instead, its three SS/L-1300 satellites fly in geosynchronous (24-hour orbital period) inclined elliptical orbits. Sirius says the elliptical path of its satellite constellation ensures that each satellite spends about 16 hours a day over the continental United States, with at least one satellite over the country at all times. Sirius completed its three-satellite constellation on November 30, 2000. A fourth satellite will remain on the ground, ready to be launched if any of the three active satellites encounter transmission problems.

The Sirius system is similar to that of its competitor. Programs are beamed to one of the three Sirius satellites, which then transmit the signal to the ground, where your radio receiver picks up one of the channels within the signal. Signals are also beamed to ground repeaters for listeners in urban areas where the satellite signal can be interrupted.

Sirius offers car radios and home entertainment systems, as well as car and home kits for portable use. The Sirius receiver includes two parts -- the antenna module and the receiver module. The antenna module picks up signals from the ground repeaters or the satellite, amplifies the signal and filters out any interference. The signal is then passed on to the receiver module. Inside the receiver module is a chipset consisting of eight chips. The chipset converts the signals from 2.3 gigahertz (GHz) to a lower intermediate frequency. Sirius also offers an adapter that allows conventional car radios to receive satellite signals.

Receivers

SIRIUS Sportster Boombox

As of 2005, Sirius receivers are available for various new Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes-Benz, Mercury, Mini, Nissan, Scion, Toyota, Porsche, Volkswagen, and Volvo vehicles, and the service plans on adding availability for portable use. Starting in 2006, all Rolls-Royce vehicles sold in the United States will come with a Sirius radio and lifetime subscription as standard equipment.

They also make many receivers for aftermarket installs as well, including the Sportster Replay, Starmate Replay, Sirius S50 with built in 1GB MP3 player, and the Sirius One. Sirius' hardware lineup is available at Sirius.com

Some popular radios from Sirius:

  • SIRIUS S50
  • SIRIUS Sportster Exec. Docking Station Package
  • SIRIUS Sportster Radio with Boombox Package
  • Tivoli's SIRIUS Table Radio
  • Kenwood H2EV Radio with Car and Home Kits
  • Clarion Calypso SIRIUS Radio with Car Kit
  • XACT XTR1 Radio with Car Kit

Radio stations

  • List of Sirius Satellite Radio stations
  • Official Sirius Satellite Radio Stations List, Adobe Acrobat Reader Required
  • Black and white lineup from SiriusBackstage.com, Adobe Acrobat Reader Required

Sirius in Canada

In November, 2004, a partnership between Sirius, Standard Broadcasting and the Canadian Broadcasting Corporation filed an application with the Canadian Radio-television and Telecommunications Commission to introduce Sirius in Canada. The application was approved on June 16, 2005. The decision was appealed to the Canadian federal cabinet by a number of broadcasting, labour, and arts and culture organizations, including the Friends of Canadian Broadcasting, CHUM Limited, and the National Campus and Community Radio Association. The groups objected to Sirius’ approach to and reduced levels of Canadian content and French language programming, along with the exclusion of Canadian non-commercial broadcasting. After a lengthy debate, cabinet rejected the appeals on September 9, 2005.

Sirius Canada was officially launched December 1, 2005.

Sirius Canada did not initially carry Howard Stern. Despite popular belief that Stern's broadcast was banned by the CRTC, this is not the case — Sirius Canada, in fact, voluntarily chose not to air the program at the time of its launch in Canada. A significant number of Canadians have purchased grey market subscriptions to Sirius' American service to listen to Stern, although owing to the nature of grey market economics a precise number is difficult to verify. Howard 100 News has stated on air that they estimate at least 60,000 grey market satellite subscriptions in Canada; in December, the Canadian newspaper The Globe and Mail reported that business analysts in Canada estimate a total of 60,000 grey market subscribers to both Sirius and XM combined. [1] (It should be noted that this figure also includes an unverified number of listeners who subscribed before the Canadian satellite radio services launched at all — the analysts' figures did not offer any estimate of how many Canadians chose a grey market subscription over Sirius Canada specifically because of Stern.)

On January 11, 2006, a Canadian writer interviewed on Stern's show announced an online petition to bring Stern to Sirius Canada.

On February 1, 2006, The Globe and Mail reported the announcement that Stern's show on Howard 100 would become available in Canada as of February 6, 2006. [2]

Sirius had previously disabled the Howard Stern channels on radios with a Canadian ESN number, even if they are subscribed to American content from an American address. Most of these radios have a 'C' suffix in the model name. For example, the Sirius ONE radio is model "SV1" in the United States, but "SV1C" in Canada. However, Sirius cannot stop grey market receivers from picking up the American programming. The blocking of the Howard Stern channels is anticipated to change once the announced return of Stern to Canada takes place.


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The blocking of the Howard Stern channels is anticipated to change once the announced return of Stern to Canada takes place. The park now seems to be making a conscious decision to attract families more than thrill-seekers. However, Sirius cannot stop grey market receivers from picking up the American programming. PKI, like the other parks in the Paramount Family, features a number of attractions - encompassing rides, live shows and restaurants - based on Paramount Pictures films and other CBS and Viacom brands. For example, the Sirius ONE radio is model "SV1" in the United States, but "SV1C" in Canada. Its longtime kids' area, Hanna-Barbera Land, was slowly being replaced with the Viacom-synergistic Nickelodeon Central, which debuted in 1995; the entire kids' area will be rethemed as "Nickelodeon Universe" for 2006, with the dark ride "Scooby Doo and the Haunted Castle" remaining as the last vestige of H-B. Most of these radios have a 'C' suffix in the model name. Kings Island has also won Amusement Today's award for 'Best Kid's Area in the World' five consecutive times (2001-2005).

Sirius had previously disabled the Howard Stern channels on radios with a Canadian ESN number, even if they are subscribed to American content from an American address. Kings Island's "WaterWorks" water park was renovated in 2004 to become "Boomerang Bay," a waterpark resort that comes free with admission. [2]. But despite all of these thrill rides, Kings Island is much more than a park just for thrill seekers. On February 1, 2006, The Globe and Mail reported the announcement that Stern's show on Howard 100 would become available in Canada as of February 6, 2006. Today, Kings Island has 12 roller coasters and many huge flat rides. On January 11, 2006, a Canadian writer interviewed on Stern's show announced an online petition to bring Stern to Sirius Canada. In 2005 the park introduced the Italian Job Stunt Track family coaster.

[1] (It should be noted that this figure also includes an unverified number of listeners who subscribed before the Canadian satellite radio services launched at all — the analysts' figures did not offer any estimate of how many Canadians chose a grey market subscription over Sirius Canada specifically because of Stern.). Delirium, a 137 ft (42 m) rotating pendulum ride, opened in 2003. Howard 100 News has stated on air that they estimate at least 60,000 grey market satellite subscriptions in Canada; in December, the Canadian newspaper The Globe and Mail reported that business analysts in Canada estimate a total of 60,000 grey market subscribers to both Sirius and XM combined. In 2002, the park added Tomb Raider, an indoor version of a ride commonly known as a giant top spin. A significant number of Canadians have purchased grey market subscriptions to Sirius' American service to listen to Stern, although owing to the nature of grey market economics a precise number is difficult to verify. Currently, it is the tallest and fastest wooden roller coaster in the world, as well as the only one to successfully incorporate a steel loop into its otherwise wooden structure. Despite popular belief that Stern's broadcast was banned by the CRTC, this is not the case — Sirius Canada, in fact, voluntarily chose not to air the program at the time of its launch in Canada. The Son of Beast, billed as the sequel to the Beast, opened in 2000.

Sirius Canada did not initially carry Howard Stern. In 1999, Drop Zone, the world's tallest free-fall tower, and Face/Off, an inverted coaster, were opened. Sirius Canada was officially launched December 1, 2005. In 1996, the park added the world's first roller coaster powered by a linear induction motor (LIM), Outer Limits: Flight of Fear. After a lengthy debate, cabinet rejected the appeals on September 9, 2005. 1994 saw the addition of Action Theater, an indoor simulator ride. The groups objected to Sirius’ approach to and reduced levels of Canadian content and French language programming, along with the exclusion of Canadian non-commercial broadcasting. Top Gun, the last suspended coaster built in the USA, was built in 1993 and avoided the mechanical failures of The Bat.

The decision was appealed to the Canadian federal cabinet by a number of broadcasting, labour, and arts and culture organizations, including the Friends of Canadian Broadcasting, CHUM Limited, and the National Campus and Community Radio Association. This event ended in 1992, but returned for the 2005 holiday season. The application was approved on June 16, 2005. There were many shops and places to eat within the park, and a train ride through the woods was included with admission. In November, 2004, a partnership between Sirius, Standard Broadcasting and the Canadian Broadcasting Corporation filed an application with the Canadian Radio-television and Telecommunications Commission to introduce Sirius in Canada. It included visits with Santa Claus, Ice Skating, and a nightly light show. Some popular radios from Sirius:. The mid-to-late 80's also introduced a Christmas event called Winterfest, which ran from November 25 through December 31.

Sirius' hardware lineup is available at Sirius.com. 1989 saw the debut of Water Works, a family water park, and 1991 brought Adventure Express, a mine-train style coaster. They also make many receivers for aftermarket installs as well, including the Sportster Replay, Starmate Replay, Sirius S50 with built in 1GB MP3 player, and the Sirius One. In 1987, the Vortex roller coaster briefly set a new record with six inversions. Starting in 2006, all Rolls-Royce vehicles sold in the United States will come with a Sirius radio and lifetime subscription as standard equipment. 1985 saw the debut of White Water Canyon, a popular whitewater rafting ride that soaks its riders. As of 2005, Sirius receivers are available for various new Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes-Benz, Mercury, Mini, Nissan, Scion, Toyota, Porsche, Volkswagen, and Volvo vehicles, and the service plans on adding availability for portable use. The first stand-up coaster in the United States, King Cobra, opened in 1984, but was dismantled in 2002 when maintenance proved to be too expensive.

Sirius also offers an adapter that allows conventional car radios to receive satellite signals. In 1981, Kings Island introduced the world's first suspended roller coaster, The Bat; however, it was plagued with maintenance problems and removed four years later. The chipset converts the signals from 2.3 gigahertz (GHz) to a lower intermediate frequency. After more than 25 years, it still holds the title of the world's longest wooden roller coaster at 7,419 ft (2,261 m). Inside the receiver module is a chipset consisting of eight chips. In 1979, the park unveiled The Beast, the tallest, longest, and fastest roller coaster in the world at the time. The signal is then passed on to the receiver module. 1977 saw the debut of Screamin' Demon, which launched riders through a loop, then back through in reverse; this ride was sold in 1987.

The antenna module picks up signals from the ground repeaters or the satellite, amplifies the signal and filters out any interference. Kings Island has added, and removed, many thrill rides throughout the years. The Sirius receiver includes two parts -- the antenna module and the receiver module. Other coasters present in 1972 were the Bavarian Beetle, a small steel coaster brought over from Coney Island (and removed in 1979); and Scooby-Doo, a wooden coaster (renamed "The Beastie" in 1979; and renamed again as "The Fairly Odd Coaster" for 2006) located in the park's "Happy World of Hanna-Barbera" kids' area. Sirius offers car radios and home entertainment systems, as well as car and home kits for portable use. (Many coaster enthusiasts have nicknamed the backwards train "recaR".). Signals are also beamed to ground repeaters for listeners in urban areas where the satellite signal can be interrupted. In 1982, the trains on the right side of the Racer were turned backward, freshening up an old favorite.

Programs are beamed to one of the three Sirius satellites, which then transmit the signal to the ground, where your radio receiver picks up one of the channels within the signal. Designed by legendary designer John Allen, The Racer is credited by many people with starting the second golden age of the roller coaster. The Sirius system is similar to that of its competitor. Another star attraction was The Racer, twin wooden roller coasters that race each other side-by-side through much of the ride's footprint. A fourth satellite will remain on the ground, ready to be launched if any of the three active satellites encounter transmission problems. Elevators regularly take patrons up to the lookout tower, which provides a chance to see the entire park and, at park closing, offers the best view of the nightly fireworks display (except for the Independence Day fireworks, which are actually shot off from the observation deck). Sirius completed its three-satellite constellation on November 30, 2000. The centerpiece of Kings Island has always been its 1/3 scale replica of the Eiffel Tower, located just across the International Street fountain from the main entrance gate.

Sirius says the elliptical path of its satellite constellation ensures that each satellite spends about 16 hours a day over the continental United States, with at least one satellite over the country at all times. While they do not mention the name of the park, they do call it "a new park outside Cincinnati." On July 4, 1976, Kings Island played host to the wedding of Paul Revere of the pop rock band Paul Revere & the Raiders. Instead, its three SS/L-1300 satellites fly in geosynchronous (24-hour orbital period) inclined elliptical orbits. An episode of The Partridge Family was shot there the previous year, in 1972. Sirius does not use Geostationary satellites. One of the first events to draw publicity to the park was the filming of an episode of The Brady Bunch at the park in 1973. The Sirius uplink facility is located in Vernon, Sussex County, New Jersey. In 1992 Kings Island was purchased by Paramount Communications, along with 4 other theme parks in America and Canada; the park was renamed Paramount's Kings Island.

Sirius' satellites are called Radiosat (instead of after the company name), due to there already being a previous fleet of satellites launched also named SIRIUS, launched by Sweden's NSAB (Nordiska Satellitaktiebolaget, or Nordic Satellite AB) and used for general telecommunications and satellite tv throughout Sweden and the rest of Scandinavia. Many of the rides from Coney Island were moved to the new park; the only attraction left at Coney at the time was Sunlite Pool, the world's largest swimming pool. The series of satellites from which they come, the SS/Loral LS-1300, is known to have problems with their solar array cells — a similar but more severe issue affects the Boeing satellites belonging to competitor XM Radio. Coney Island was forced to close due to frequent floods, but has since reopened on a much smaller scale. Radiosat 4 is a ground spare, in storage at SS/Loral’s facility in Palo Alto, California. Kings Island served as a replacement for Coney Island, a popular park on the Ohio River about 10 miles (16 km) east of downtown Cincinnati. The first three of the series were orbited in 2000 by Proton-K Block-DM3 launch vehicles. The site is between I-71 and the Little Miami River.

Sirius’ spacecraft Radiosat 1 through Radiosat 4 were manufactured by Space Systems/Loral. Taft Broadcasting took the name from the previous landlord, the defunct King Powder Company, which founded the town of Kings Mills for its workers. Iceberg Radio is programmed by Standard Broadcasting, which also provides a number of additional channels exclusive to Canada; the other four come from the Canadian Broadcasting Corporation. Kings Island first opened its gates in 1972 in what was then Deerfield Township, developed by the Taft Broadcasting Company. With the launch of Sirius Canada in December 2005, American listeners gained five Canadian-produced stations including CBC Radio One, CBC Radio Three and Iceberg Radio in English, and Première Plus and Bandeapart in French.
. The deal with NPR was the first high-profile deal entered into by Sirius. .

Sirius also has exclusive satellite radio rights to National Public Radio, carrying two separate streams. [1]. In June 2005, Sirius signed an agreement with BBC Radio 1 in the UK to rebroadcast the station to an American audience. On January 27, 2006, the website of the Dayton Daily News reported that CBS Corporation would be selling its Paramount Parks division. Sirius has also been aggressive in creating its own in-house produced studio sports radio content. Kings Island is owned by CBS Corporation, and is a part of a chain of Paramount Parks that are located throughout the United States and Canada. In August 2004, Sirius launched NFL Radio, a 24-hour radio stream dedicated exclusively to covering the NFL. (The mailing address is Kings Mills.) The park owns close to 775 acres (3.2 km²) of land, but only 364 acres (1.5 km²) are currently developed.

Beginning in 2005 Sirius also has exclusive radio rights to cover the NCAA Men's Division I Basketball Tournament. Paramount's Kings Island is a 364 acre (1.5 km²) amusement park located in the Warren County, Ohio city of Mason, 24 miles northeast of Cincinnati. Sirius also has rights to a number of major college sports conferences, including the Big Ten and the Southeastern Conference as well as schools like Notre Dame. Son of Beast: Tallest, Fastest, and only looping wooden roller coaster. Starting in 2007, Sirius will have full NASCAR coverage. The Beast: Longest wooden roller coaster in the world. NHL games will be shared with XM for the 2005–2006 season, after which XM will have exclusive broadcast rights. Flight of Fear: First coaster to use linear induction magnets to launch.

The agreement also creates a 24-hour NBA Radio Channel, located on channel 127. Rugrats' Runaway Reptar: First inverted coaster for children. Sirius also announced in December 2005 a multi-year deal with the NBA, which makes the satellite radio company the broadcaster of more live NBA games than any other radio outlet. Scooby's Ghoster Coaster (1998-2005): First suspended coaster for children. Currently, Sirius has exclusive satellite radio broadcasting rights to all NFL and NBA games. The Bat: First suspended coaster. Another cornerstone of Sirius’ business strategy has been to pursue exclusive sports content. Vortex: First coaster with 6 inversions.

On October 25, 2005 Sirius announced that "E Street Radio", the exclusive channel of legendary artist Bruce Springsteen, would air from November 1, 2005 to January 31, 2006 on the Bridge - Channel 10. Screamin Demon: First shuttle loop coaster. It was Karmazin who fiercely protected Stern in the wake of the Super Bowl XXXVIII Halftime Show (produced by MTV and aired by CBS, both co-owned with Infinity) and the FCC crackdown on shock jocks and obscenity, in general. King Cobra: First stand-up coaster in North America. Stern worked under Karmazin at Infinity Radio and the two men have always had a great deal of mutual respect for each other. Drop Zone: Feel your heart drop when you plunge 26 stories from a height of 315 feet straight down at speeds of over 61 mph on the tallest Gyro Drop in the World!. On November 18, 2004 the former COO and President of Viacom, Mel Karmazin, was named the CEO of Sirius. Tomb Raider: The Ride.

Generally the personalities act as DJs hosting shows with music they personally like. Delirium A giant frisbee. These shows are hosted by personalities including skateboard legend Tony Hawk, seven-time Tour de France champion Lance Armstrong, The B-52's lead singer Fred Schneider, NBA Hall of Famer Bill Walton and longtime New York City DJ “Cousin Brucie”, who was dropped by WCBS-FM after the station changed to its format from an oldies station to a “Jack” format. Opened in 1998 and Closed in 2005. In addition to the channel-programming deals, Sirius has also programmed a number of more conventional shows with well known personalities in a number of fields. Scooby's Ghoster Coaster: Steel Coaster with Suspended design. In Howard Stern's first major hire for Sirius, Stern brought on board Tampa, FL based Bubba the Love Sponge, fired by Clear Channel due to a $750,000 fine proposed by the FCC Reuters, to do a show on Sirius. Opened in 1977 and closed in 1987.

Beginning with the announcement of his imminent departure, Stern began to complain of one of his employers, Infinity Broadcasting, as trying to impede the success of his departure. Demon: Steel Coaster with Sit Down design. Stern stated that his move was forced by the stringent regulations of the FCC whose enforcement was intensified following the Super Bowl XXXVIII Halftime Show. Opened in 1972 and closed in 1979. The deal, which gave Sirius exclusive rights to Stern’s radio show, also gave Stern the right to build at least two full-time programming channels. Bavarian Beetle: Steel Coaster with Sit Down design. By far the biggest of these deals was announced on October 6, 2004 when Sirius announced that it signed a five-year, $500-million agreement with Howard Stern to move his radio show to Sirius starting on January 9, 2006. Opened in 1981 and closed in 1983.

Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt (aka Little Steven), Jimmy Buffett, and Eminem to executive produce streams on Sirius. Bat: Steel Coaster with Suspended design. A major component of Sirius’ business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. Opened on April 11th, 1987. . Vortex: Steel Coaster with Sit Down design. “Mongo” later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races. Opened on April 9th, 1993.

The dog in the Sirius logo (Sirius is referred to as the "Dog Star") is unofficially named “Mongo,” a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. Top Gun: Steel Coaster with Suspended design. Sirius was previously known as CD Radio. Opened in 1992. However, Sirius led the market in new satellite radio subscribers in 2005. Top Cat's Taxi Jam: Steel Coaster with Sit Down design. Sirius currently lags behind competitor XM Satellite Radio in terms of subscribers with 3.3 million, well less than XM's current audience of more than 6 million subscribers (as of January 9, 2006). Opened on May 26th, 2000.

A $10 activation fee ($15 if activated by phone) is also required. Son of Beast: Wood Coaster with Sit Down design. to $499.99 for a lifetime subscription (of the receiver, not the subscriber). Opened in 2001. Subscription costs for Sirius range from $12.95/mo. Rugrats Runaway Reptar: Steel Coaster with Inverted Design. Its business model is to provide pay-for-service radio, music channels being free of commercials, analogous to the business model for premium cable television. Opened in 1972.

Sirius is based in New York City. Racer: Wood Coaster with Sit Down design. “XS120”, “XS9”, “XS17”). (Currently in storage). Sirius channels are identified by Arbitron with the label “XS” (e.g. Opened in 1984. A subset of Sirius’ music channels are included as part of the DISH Network satellite television service. King Cobra: Steel Coaster with Stand Up design.

The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America. Opened on May 20th, 2005. With any Sirius-enabled radio, the user can see the artist and song information on display while listening to the stream. Italian Job: Stunt Track: Steel Coaster with Sit Down design. Music streams on Sirius carry a wide variety of music genres, broadcasting 24 hours a day, commercial free. Opened in 1996. Sirius Satellite Radio NASDAQ: SIRI is a satellite radio (DARS) service in the United States that provides 68 streams (channels) of music and 55 streams of sports, news and entertainment. Flight of Fear: Steel (Indoor) Coaster with Sit Down design.

Black and white lineup from SiriusBackstage.com, Adobe Acrobat Reader Required. Opened on April 17th, 1999. Official Sirius Satellite Radio Stations List, Adobe Acrobat Reader Required. Face/Off: Steel Coaster with Inverted design. List of Sirius Satellite Radio stations. Opened in 1972. XACT XTR1 Radio with Car Kit. Beastie: Wood Coaster with Sit Down design.

Clarion Calypso SIRIUS Radio with Car Kit. Opened on April 14th, 1979. Kenwood H2EV Radio with Car and Home Kits. Beast: Wood Coaster with Sit Down design. Tivoli's SIRIUS Table Radio. Opened on April 13th, 1991. SIRIUS Sportster Radio with Boombox Package. Adventure Express: Steel Coaster with Sit Down design.

Docking Station Package. SIRIUS Sportster Exec. SIRIUS S50.

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