Sirius Satellite Radio

Sirius Satellite Radio NASDAQ: SIRI is a satellite radio (DARS) service in the United States that provides 68 streams (channels) of music and 55 streams of sports, news and entertainment. Music streams on Sirius carry a wide variety of music genres, broadcasting 24 hours a day, commercial free. With any Sirius-enabled radio, the user can see the artist and song information on display while listening to the stream. The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America. A subset of Sirius’ music channels are included as part of the DISH Network satellite television service. Sirius channels are identified by Arbitron with the label “XS” (e.g. “XS120”, “XS9”, “XS17”).

Sirius is based in New York City. Its business model is to provide pay-for-service radio, music channels being free of commercials, analogous to the business model for premium cable television. Subscription costs for Sirius range from $12.95/mo. to $499.99 for a lifetime subscription (of the receiver, not the subscriber). A $10 activation fee ($15 if activated by phone) is also required. Sirius currently lags behind competitor XM Satellite Radio in terms of subscribers with 3.3 million, well less than XM's current audience of more than 6 million subscribers (as of January 9, 2006). However, Sirius led the market in new satellite radio subscribers in 2005.

Sirius was previously known as CD Radio. The dog in the Sirius logo (Sirius is referred to as the "Dog Star") is unofficially named “Mongo,” a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. “Mongo” later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races.

Content

Howard Stern and other high profile content

Howard Stern Show.

A major component of Sirius’ business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt (aka Little Steven), Jimmy Buffett, and Eminem to executive produce streams on Sirius.

By far the biggest of these deals was announced on October 6, 2004 when Sirius announced that it signed a five-year, $500-million agreement with Howard Stern to move his radio show to Sirius starting on January 9, 2006. The deal, which gave Sirius exclusive rights to Stern’s radio show, also gave Stern the right to build at least two full-time programming channels. Stern stated that his move was forced by the stringent regulations of the FCC whose enforcement was intensified following the Super Bowl XXXVIII Halftime Show. Beginning with the announcement of his imminent departure, Stern began to complain of one of his employers, Infinity Broadcasting, as trying to impede the success of his departure.

In Howard Stern's first major hire for Sirius, Stern brought on board Tampa, FL based Bubba the Love Sponge, fired by Clear Channel due to a $750,000 fine proposed by the FCC Reuters, to do a show on Sirius.

In addition to the channel-programming deals, Sirius has also programmed a number of more conventional shows with well known personalities in a number of fields. These shows are hosted by personalities including skateboard legend Tony Hawk, seven-time Tour de France champion Lance Armstrong, The B-52's lead singer Fred Schneider, NBA Hall of Famer Bill Walton and longtime New York City DJ “Cousin Brucie”, who was dropped by WCBS-FM after the station changed to its format from an oldies station to a “Jack” format. Generally the personalities act as DJs hosting shows with music they personally like.

On November 18, 2004 the former COO and President of Viacom, Mel Karmazin, was named the CEO of Sirius. Stern worked under Karmazin at Infinity Radio and the two men have always had a great deal of mutual respect for each other. It was Karmazin who fiercely protected Stern in the wake of the Super Bowl XXXVIII Halftime Show (produced by MTV and aired by CBS, both co-owned with Infinity) and the FCC crackdown on shock jocks and obscenity, in general.

On October 25, 2005 Sirius announced that "E Street Radio", the exclusive channel of legendary artist Bruce Springsteen, would air from November 1, 2005 to January 31, 2006 on the Bridge - Channel 10.

Sports

NFL Radio.

Another cornerstone of Sirius’ business strategy has been to pursue exclusive sports content. Currently, Sirius has exclusive satellite radio broadcasting rights to all NFL and NBA games. Sirius also announced in December 2005 a multi-year deal with the NBA, which makes the satellite radio company the broadcaster of more live NBA games than any other radio outlet. The agreement also creates a 24-hour NBA Radio Channel, located on channel 127. NHL games will be shared with XM for the 2005–2006 season, after which XM will have exclusive broadcast rights. Starting in 2007, Sirius will have full NASCAR coverage.

Sirius also has rights to a number of major college sports conferences, including the Big Ten and the Southeastern Conference as well as schools like Notre Dame. Beginning in 2005 Sirius also has exclusive radio rights to cover the NCAA Men's Division I Basketball Tournament. In August 2004, Sirius launched NFL Radio, a 24-hour radio stream dedicated exclusively to covering the NFL. Sirius has also been aggressive in creating its own in-house produced studio sports radio content.

Other content

In June 2005, Sirius signed an agreement with BBC Radio 1 in the UK to rebroadcast the station to an American audience. Sirius also has exclusive satellite radio rights to National Public Radio, carrying two separate streams. The deal with NPR was the first high-profile deal entered into by Sirius.

With the launch of Sirius Canada in December 2005, American listeners gained five Canadian-produced stations including CBC Radio One, CBC Radio Three and Iceberg Radio in English, and Première Plus and Bandeapart in French. Iceberg Radio is programmed by Standard Broadcasting, which also provides a number of additional channels exclusive to Canada; the other four come from the Canadian Broadcasting Corporation.

Sirius' Satellites

Sirius’ spacecraft Radiosat 1 through Radiosat 4 were manufactured by Space Systems/Loral. The first three of the series were orbited in 2000 by Proton-K Block-DM3 launch vehicles. Radiosat 4 is a ground spare, in storage at SS/Loral’s facility in Palo Alto, California. The series of satellites from which they come, the SS/Loral LS-1300, is known to have problems with their solar array cells — a similar but more severe issue affects the Boeing satellites belonging to competitor XM Radio.

Sirius Satellite in space, concept drawing.

Sirius' satellites are called Radiosat (instead of after the company name), due to there already being a previous fleet of satellites launched also named SIRIUS, launched by Sweden's NSAB (Nordiska Satellitaktiebolaget, or Nordic Satellite AB) and used for general telecommunications and satellite tv throughout Sweden and the rest of Scandinavia.

The Sirius uplink facility is located in Vernon, Sussex County, New Jersey.

Sirius does not use Geostationary satellites. Instead, its three SS/L-1300 satellites fly in geosynchronous (24-hour orbital period) inclined elliptical orbits. Sirius says the elliptical path of its satellite constellation ensures that each satellite spends about 16 hours a day over the continental United States, with at least one satellite over the country at all times. Sirius completed its three-satellite constellation on November 30, 2000. A fourth satellite will remain on the ground, ready to be launched if any of the three active satellites encounter transmission problems.

The Sirius system is similar to that of its competitor. Programs are beamed to one of the three Sirius satellites, which then transmit the signal to the ground, where your radio receiver picks up one of the channels within the signal. Signals are also beamed to ground repeaters for listeners in urban areas where the satellite signal can be interrupted.

Sirius offers car radios and home entertainment systems, as well as car and home kits for portable use. The Sirius receiver includes two parts -- the antenna module and the receiver module. The antenna module picks up signals from the ground repeaters or the satellite, amplifies the signal and filters out any interference. The signal is then passed on to the receiver module. Inside the receiver module is a chipset consisting of eight chips. The chipset converts the signals from 2.3 gigahertz (GHz) to a lower intermediate frequency. Sirius also offers an adapter that allows conventional car radios to receive satellite signals.

Receivers

SIRIUS Sportster Boombox

As of 2005, Sirius receivers are available for various new Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes-Benz, Mercury, Mini, Nissan, Scion, Toyota, Porsche, Volkswagen, and Volvo vehicles, and the service plans on adding availability for portable use. Starting in 2006, all Rolls-Royce vehicles sold in the United States will come with a Sirius radio and lifetime subscription as standard equipment.

They also make many receivers for aftermarket installs as well, including the Sportster Replay, Starmate Replay, Sirius S50 with built in 1GB MP3 player, and the Sirius One. Sirius' hardware lineup is available at Sirius.com

Some popular radios from Sirius:

  • SIRIUS S50
  • SIRIUS Sportster Exec. Docking Station Package
  • SIRIUS Sportster Radio with Boombox Package
  • Tivoli's SIRIUS Table Radio
  • Kenwood H2EV Radio with Car and Home Kits
  • Clarion Calypso SIRIUS Radio with Car Kit
  • XACT XTR1 Radio with Car Kit

Radio stations

  • List of Sirius Satellite Radio stations
  • Official Sirius Satellite Radio Stations List, Adobe Acrobat Reader Required
  • Black and white lineup from SiriusBackstage.com, Adobe Acrobat Reader Required

Sirius in Canada

In November, 2004, a partnership between Sirius, Standard Broadcasting and the Canadian Broadcasting Corporation filed an application with the Canadian Radio-television and Telecommunications Commission to introduce Sirius in Canada. The application was approved on June 16, 2005. The decision was appealed to the Canadian federal cabinet by a number of broadcasting, labour, and arts and culture organizations, including the Friends of Canadian Broadcasting, CHUM Limited, and the National Campus and Community Radio Association. The groups objected to Sirius’ approach to and reduced levels of Canadian content and French language programming, along with the exclusion of Canadian non-commercial broadcasting. After a lengthy debate, cabinet rejected the appeals on September 9, 2005.

Sirius Canada was officially launched December 1, 2005.

Sirius Canada did not initially carry Howard Stern. Despite popular belief that Stern's broadcast was banned by the CRTC, this is not the case — Sirius Canada, in fact, voluntarily chose not to air the program at the time of its launch in Canada. A significant number of Canadians have purchased grey market subscriptions to Sirius' American service to listen to Stern, although owing to the nature of grey market economics a precise number is difficult to verify. Howard 100 News has stated on air that they estimate at least 60,000 grey market satellite subscriptions in Canada; in December, the Canadian newspaper The Globe and Mail reported that business analysts in Canada estimate a total of 60,000 grey market subscribers to both Sirius and XM combined. [1] (It should be noted that this figure also includes an unverified number of listeners who subscribed before the Canadian satellite radio services launched at all — the analysts' figures did not offer any estimate of how many Canadians chose a grey market subscription over Sirius Canada specifically because of Stern.)

On January 11, 2006, a Canadian writer interviewed on Stern's show announced an online petition to bring Stern to Sirius Canada.

On February 1, 2006, The Globe and Mail reported the announcement that Stern's show on Howard 100 would become available in Canada as of February 6, 2006. [2]

Sirius had previously disabled the Howard Stern channels on radios with a Canadian ESN number, even if they are subscribed to American content from an American address. Most of these radios have a 'C' suffix in the model name. For example, the Sirius ONE radio is model "SV1" in the United States, but "SV1C" in Canada. However, Sirius cannot stop grey market receivers from picking up the American programming. The blocking of the Howard Stern channels is anticipated to change once the announced return of Stern to Canada takes place.


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The blocking of the Howard Stern channels is anticipated to change once the announced return of Stern to Canada takes place.
. However, Sirius cannot stop grey market receivers from picking up the American programming. The number of contiguous configurations for one through seven blocks, counting reflections but not counting rotations is in this table:. For example, the Sirius ONE radio is model "SV1" in the United States, but "SV1C" in Canada. Lego itself sells a line of sets named "Lego Studios," which contains a Lego web cam (repackaged Logitech USB Quickcam), software to record video on a computer, clear plastic rods which can be used to manipulate minifigures from off-camera, and a minifigure resembling Steven Spielberg. Most of these radios have a 'C' suffix in the model name. Several webcomics are illustrated with Lego, notably Irregular Webcomic!.

Sirius had previously disabled the Howard Stern channels on radios with a Canadian ESN number, even if they are subscribed to American content from an American address. Director Michel Gondry filmed a live version of the video, digitized the result, and then recreated it entirely with Lego bricks. [2]. Another notable example is the award-winning music video for the song "Fell in Love with a Girl" by the White Stripes. On February 1, 2006, The Globe and Mail reported the announcement that Stern's show on Howard 100 would become available in Canada as of February 6, 2006. [2]. On January 11, 2006, a Canadian writer interviewed on Stern's show announced an online petition to bring Stern to Sirius Canada. 'Art Craziest Nation' was shown at the Walker Art Gallery in Liverpool, UK.

[1] (It should be noted that this figure also includes an unverified number of listeners who subscribed before the Canadian satellite radio services launched at all — the analysts' figures did not offer any estimate of how many Canadians chose a grey market subscription over Sirius Canada specifically because of Stern.). The Little Artists have created an entire Modern Art collection in a Lego Gallery. Howard 100 News has stated on air that they estimate at least 60,000 grey market satellite subscriptions in Canada; in December, the Canadian newspaper The Globe and Mail reported that business analysts in Canada estimate a total of 60,000 grey market subscribers to both Sirius and XM combined. Artists have also used Lego sets with one of the more notorious examples being Polish artist Zbigniew Libera's "Lego Concentration Camp," a collection of mocked-up concentration camp-themed Lego sets.[1]. A significant number of Canadians have purchased grey market subscriptions to Sirius' American service to listen to Stern, although owing to the nature of grey market economics a precise number is difficult to verify. For example, the Monty Python and the Holy Grail Special Edition DVD contained a version of the "Camelot" musical sequence redone with Lego minifigures and accessories. Despite popular belief that Stern's broadcast was banned by the CRTC, this is not the case — Sirius Canada, in fact, voluntarily chose not to air the program at the time of its launch in Canada. They usually use stop-motion animation.

Sirius Canada did not initially carry Howard Stern. Such movies are called "Lego movies", "Brickfilms", or "cinema Lego". Sirius Canada was officially launched December 1, 2005. One hobby among enthusiasts is to re-create popular scenes from famous movies, using Lego bricks for the scenery and Lego play sets as characters. After a lengthy debate, cabinet rejected the appeals on September 9, 2005. Another novel application of Lego bricks is the combination of bricks and electronic components to obtain a Lego Electronic Lab Kit. The groups objected to Sirius’ approach to and reduced levels of Canadian content and French language programming, along with the exclusion of Canadian non-commercial broadcasting. Because of the high degree of uniformity in Lego bricks, they have also been used in fields such as computer vision, in which knowing the exact dimensions and relative positions of objects is useful for creating test data.

The decision was appealed to the Canadian federal cabinet by a number of broadcasting, labour, and arts and culture organizations, including the Friends of Canadian Broadcasting, CHUM Limited, and the National Campus and Community Radio Association. A set of software tools called LDraw or Lego Digital Designer can be used to model possible Lego creations in 3D. The application was approved on June 16, 2005. The website theory.org.uk (by academic David Gauntlett) features Lego versions of social theorists. In November, 2004, a partnership between Sirius, Standard Broadcasting and the Canadian Broadcasting Corporation filed an application with the Canadian Radio-television and Telecommunications Commission to introduce Sirius in Canada. Legowars, the generic term for a number of wargames (most notably Brikwars) involving Lego bricks enjoys a cult-like popularity. Some popular radios from Sirius:. The site features over 2,000 photographs of Biblical scenes.

Sirius' hardware lineup is available at Sirius.com. For example, at The Brick Testament "The Reverend" Brendan Powell Smith has built the Bible in Lego pieces. They also make many receivers for aftermarket installs as well, including the Sportster Replay, Starmate Replay, Sirius S50 with built in 1GB MP3 player, and the Sirius One. Lego toys have been used in a number of unexpected ways. Starting in 2006, all Rolls-Royce vehicles sold in the United States will come with a Sirius radio and lifetime subscription as standard equipment. A group which calls itself "AFOLs" (for "Adult Fans of Lego") is an important demographic for The Lego Group, which has recently begun reintroducing popular sets from previous years to appeal to this group. As of 2005, Sirius receivers are available for various new Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes-Benz, Mercury, Mini, Nissan, Scion, Toyota, Porsche, Volkswagen, and Volvo vehicles, and the service plans on adding availability for portable use. Photos of many fan creations like these can be seen at Brickshelf and at MOCpages.

Sirius also offers an adapter that allows conventional car radios to receive satellite signals. One such masterpiece solves a Rubik's Cube through the use of Lego motors and cameras, a task that many humans cannot accomplish. The chipset converts the signals from 2.3 gigahertz (GHz) to a lower intermediate frequency. Large mosaics, fully functional padlocks and pendulum clocks, a harpsichord and an inkjet printer (built by Google co-founder Larry Page while at the University of Michigan) have been constructed from Lego pieces. Inside the receiver module is a chipset consisting of eight chips. Some sculptures use hundreds of thousands of pieces and weigh tens of kilograms. The signal is then passed on to the receiver module. A cult following of people who have used Lego pieces to make sculptures, very large mosaics and complex machines has developed.

The antenna module picks up signals from the ground repeaters or the satellite, amplifies the signal and filters out any interference. The Lego Group itself has developed a form of business consultancy fostering creative thinking, called Lego Serious Play, in which team members build metaphors of their organisational experiences using Lego bricks, and work through imaginary scenarios using the visual device of the Lego constructions and by exploring possibilities in a 'serious' form of 'play'. The Sirius receiver includes two parts -- the antenna module and the receiver module. Lego bricks today are used for purposes beyond children's play. Sirius offers car radios and home entertainment systems, as well as car and home kits for portable use. As of year end 2005, there are 25 LEGO Brand Retail stores in the USA, a number of stores in Europe, and a franchised LEGO store in Abu Dhabi. Signals are also beamed to ground repeaters for listeners in urban areas where the satellite signal can be interrupted. There are also several Lego retail stores, including at Downtown Disney in both the Disneyland and Walt Disney World Resorts and in the Mall of America in Bloomington, Minnesota.

Programs are beamed to one of the three Sirius satellites, which then transmit the signal to the ground, where your radio receiver picks up one of the channels within the signal. Lego Group operates several Legoland amusement parks in Europe and California. The Sirius system is similar to that of its competitor. It also allows advanced participants an opportunity to modify the Lego Mindstorms platform, adding their own sensors and actuators, as well as other mechanical, electrical, electronic and software related systems. A fourth satellite will remain on the ground, ready to be launched if any of the three active satellites encounter transmission problems. Lego Mindstorms provides primary and secondary school aged participants of RoboCup Junior an easy and intuitive introduction to robotics. Sirius completed its three-satellite constellation on November 30, 2000. The international RoboCup Junior autonomous soccer competition involves extensive use of Lego Mindstorms equipment which is often pushed to its limits.

Sirius says the elliptical path of its satellite constellation ensures that each satellite spends about 16 hours a day over the continental United States, with at least one satellite over the country at all times. A related competition is FIRST Lego League for elementary and middle schools. Instead, its three SS/L-1300 satellites fly in geosynchronous (24-hour orbital period) inclined elliptical orbits. The earliest, and likely the largest, is Botball, a national US middle- and high-school competition stemming from the MIT 6270 lego robotics tournament. Sirius does not use Geostationary satellites. There are several competitions which use Lego bricks and the RCX, among other microcontrollers, for robotics. The Sirius uplink facility is located in Vernon, Sussex County, New Jersey. These programmable bricks are sold under the name Lego Mindstorms.

Sirius' satellites are called Radiosat (instead of after the company name), due to there already being a previous fleet of satellites launched also named SIRIUS, launched by Sweden's NSAB (Nordiska Satellitaktiebolaget, or Nordic Satellite AB) and used for general telecommunications and satellite tv throughout Sweden and the rest of Scandinavia. There are even special bricks, like the LEGO RCX that can be programmed with a PC to perform very complicated and useful tasks. The series of satellites from which they come, the SS/Loral LS-1300, is known to have problems with their solar array cells — a similar but more severe issue affects the Boeing satellites belonging to competitor XM Radio. There are also motors, gears, lights, sensors, and cameras available to be used with Lego components. Radiosat 4 is a ground spare, in storage at SS/Loral’s facility in Palo Alto, California. LEGO recently announced the procurement of worldwide toy rights with the cable TV channel Nickelodeon for building sets with themes from two hit TV shows such as SpongeBob SquarePants and Avatar: The Last Airbender which will be available Summer of 2006. The first three of the series were orbited in 2000 by Proton-K Block-DM3 launch vehicles. Sets containing new pieces are released frequently.

Sirius’ spacecraft Radiosat 1 through Radiosat 4 were manufactured by Space Systems/Loral. Since it began producing plastic bricks, the Lego Group has released thousands of play sets themed around space, robots, pirates, vikings, medieval castles, dinosaurs, cities, suburbia, holiday locations, wild west, the Arctic, boats, racing cars, trains, Spider-Man, Star Wars, Harry Potter, Bionicle, and more. Iceberg Radio is programmed by Standard Broadcasting, which also provides a number of additional channels exclusive to Canada; the other four come from the Canadian Broadcasting Corporation. Annual production of Lego bricks averages approximately 20 billion (2 × 1010) per year, or about 600 pieces per second. With the launch of Sirius Canada in December 2005, American listeners gained five Canadian-produced stations including CBC Radio One, CBC Radio Three and Iceberg Radio in English, and Première Plus and Bandeapart in French. Brick decorations and packaging is done at plants in Denmark, Switzerland, United States, South Korea and the Czech Republic. The deal with NPR was the first high-profile deal entered into by Sirius. Moulding is done at one of two plants in Denmark and Switzerland.

Sirius also has exclusive satellite radio rights to National Public Radio, carrying two separate streams. Manufacturing of Lego bricks occurs at a number of locations around the world. In June 2005, Sirius signed an agreement with BBC Radio 1 in the UK to rebroadcast the station to an American audience. It is thanks to this care in manufacturing that the Lego Group has maintained such a high degree of quality over the decades; this is one of the main reasons that pieces manufactured over 40 years ago still interlock neatly with pieces manufactured today. Sirius has also been aggressive in creating its own in-house produced studio sports radio content. According to the Lego Group, its moulding processes are so accurate that only 18 bricks out of every million fail to meet its stringent standards. In August 2004, Sirius launched NFL Radio, a 24-hour radio stream dedicated exclusively to covering the NFL. Worn-out moulds are encased in the foundations of buildings to prevent their falling into competitors' hands.

Beginning in 2005 Sirius also has exclusive radio rights to cover the NCAA Men's Division I Basketball Tournament. Precision-machined, small-capacity moulds are used, and human inspectors meticulously check the output of the moulds, to eliminate significant variations in colour or thickness. Sirius also has rights to a number of major college sports conferences, including the Big Ten and the Southeastern Conference as well as schools like Notre Dame. Since 1963, Lego pieces are manufactured from a strong, resilient plastic known as acrylonitrile butadiene styrene, or ABS. Starting in 2007, Sirius will have full NASCAR coverage. In order for pieces to have just the right "clutch power", Lego elements are manufactured within a tolerance of 2 micrometres (0.00008 in). NHL games will be shared with XM for the 2005–2006 season, after which XM will have exclusive broadcast rights. They cannot be too easy to pull apart, or the result will be Lego creations that are unstable; they cannot be too difficult to pull apart, since the disassembly of one creation in order to build another is part of the Lego appeal.

The agreement also creates a 24-hour NBA Radio Channel, located on channel 127. When snapped together, pieces must have just the right amount of "clutch power"; they must stay together until pulled apart. Sirius also announced in December 2005 a multi-year deal with the NBA, which makes the satellite radio company the broadcaster of more live NBA games than any other radio outlet. Bricks, beams, axles, minifigures, and all other elements in the Lego system are manufactured to an exacting degree of tolerance. Currently, Sirius has exclusive satellite radio broadcasting rights to all NFL and NBA games. Retail Lego sets for young children are compatible with those made for teenagers. Another cornerstone of Sirius’ business strategy has been to pursue exclusive sports content. Lego pieces from 1963 still interlock with pieces made in 2006, despite radical changes in shape and design over the years.

On October 25, 2005 Sirius announced that "E Street Radio", the exclusive channel of legendary artist Bruce Springsteen, would air from November 1, 2005 to January 31, 2006 on the Bridge - Channel 10. Since their introduction in 1949, Lego pieces of all varieties have been, first and foremost, part of a system. It was Karmazin who fiercely protected Stern in the wake of the Super Bowl XXXVIII Halftime Show (produced by MTV and aired by CBS, both co-owned with Infinity) and the FCC crackdown on shock jocks and obscenity, in general. Nevertheless, such corporate admonitions are frequently ignored as corporate intervention in the use of language, and the word lego is commonly used not only as a noun to refer to Lego bricks but also as a generic term referring to any kind of interlocking toy brick. Stern worked under Karmazin at Infinity Radio and the two men have always had a great deal of mutual respect for each other. The company asserts that to protect its brand name, the word Lego must always be used as an adjective, as in "LEGO set," "LEGO products," "LEGO universe," and so forth. On November 18, 2004 the former COO and President of Viacom, Mel Karmazin, was named the CEO of Sirius. "Lego" is officially written in all uppercase letters.

Generally the personalities act as DJs hosting shows with music they personally like. Thank you! Susan Williams, Consumer Services. These shows are hosted by personalities including skateboard legend Tony Hawk, seven-time Tour de France champion Lance Armstrong, The B-52's lead singer Fred Schneider, NBA Hall of Famer Bill Walton and longtime New York City DJ “Cousin Brucie”, who was dropped by WCBS-FM after the station changed to its format from an oldies station to a “Jack” format. Please always refer to our bricks as 'LEGO Bricks or Toys' and not 'LEGOS.' By doing so, you will be helping to protect and preserve a brand of which we are very proud and that stands for quality the world over. In addition to the channel-programming deals, Sirius has also programmed a number of more conventional shows with well known personalities in a number of fields. We would sincerely like your help in keeping it special. In Howard Stern's first major hire for Sirius, Stern brought on board Tampa, FL based Bubba the Love Sponge, fired by Clear Channel due to a $750,000 fine proposed by the FCC Reuters, to do a show on Sirius. The word LEGO® is a brand name and is very special to all of us in the LEGO Group Companies.

Beginning with the announcement of his imminent departure, Stern began to complain of one of his employers, Infinity Broadcasting, as trying to impede the success of his departure. Lego catalogues in the 1970s and 1980s contained a note that read:. Stern stated that his move was forced by the stringent regulations of the FCC whose enforcement was intensified following the Super Bowl XXXVIII Halftime Show. The Lego Group's name has become so synonymous with its flagship toy that many use the words "Lego" (collectively) or "Legos" to refer to the bricks themselves, and even to any plastic bricks resembling Lego bricks, although the Lego Group discourages this as dilution of their trademark. The deal, which gave Sirius exclusive rights to Stern’s radio show, also gave Stern the right to build at least two full-time programming channels. Over the years many more Lego sets, series, and pieces were created, with many innovative improvements and additions, culminating in the colourful versatile building toys that we know today. By far the biggest of these deals was announced on October 6, 2004 when Sirius announced that it signed a five-year, $500-million agreement with Howard Stern to move his radio show to Sirius starting on January 9, 2006. It wasn't until 1958 that the modern-day brick design was developed, and it took another five years to find exactly the right material for it.

Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt (aka Little Steven), Jimmy Buffett, and Eminem to executive produce streams on Sirius. Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their "locking" ability was limited, and they were not very versatile. A major component of Sirius’ business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. It was his conversation with an overseas buyer that struck the idea of a toy system. . By 1954, Christiansen's son, Godtfred, had become the junior managing director of the Lego Group. “Mongo” later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races. Many of the Lego Group's shipments were returned, following poor sales; it was thought that plastic toys could never replace wooden ones.

The dog in the Sirius logo (Sirius is referred to as the "Dog Star") is unofficially named “Mongo,” a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. The use of plastic for toy manufacture was not highly regarded by retailers and consumers of the time. Sirius was previously known as CD Radio. The blocks snapped together, but not so tightly that they couldn't be pulled apart. However, Sirius led the market in new satellite radio subscribers in 2005. They had several round "studs" on top, and a hollow rectangular bottom. Sirius currently lags behind competitor XM Satellite Radio in terms of subscribers with 3.3 million, well less than XM's current audience of more than 6 million subscribers (as of January 9, 2006). A few years later, in 1949, Lego began producing similar bricks, calling them "Automatic Binding Bricks." These bricks, manufactured from cellulose acetate, were developed in the spirit of traditional wooden blocks that could be stacked upon one another; however, these plastic bricks could be "locked" together.

A $10 activation fee ($15 if activated by phone) is also required. Hilary Harry Fisher Page, a child psychologist. to $499.99 for a lifetime subscription (of the receiver, not the subscriber). These "Kiddicraft Self-Locking Building Bricks" were designed and patented in the UK by Mr. Subscription costs for Sirius range from $12.95/mo. In 1947, Ole Kirk and his son Godtfred obtained samples of interlocking plastic bricks produced by the company Kiddicraft. Its business model is to provide pay-for-service radio, music channels being free of commercials, analogous to the business model for premium cable television. It should be noted, however, that the original, Greek verb "legein" actually has the meaning "put together".

Sirius is based in New York City. The Lego Group claims that "Lego" means "I put together" or "I assemble" in Latin, though this is a rather liberal translation; the more accepted and widely used application of the word is "I read". “XS120”, “XS9”, “XS17”). The company name Lego was coined by Christiansen from the Danish phrase leg godt, meaning "play well". Sirius channels are identified by Arbitron with the label “XS” (e.g. Ole Kirk started creating wooden toys in 1932, but it wasn't until 1949 that the famous plastic Lego brick was created. A subset of Sirius’ music channels are included as part of the DISH Network satellite television service. The Lego Group had humble beginnings in the workshop of Ole Kirk Christiansen, a poor carpenter from Billund, Denmark.

The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America. . With any Sirius-enabled radio, the user can see the artist and song information on display while listening to the stream. The sets are produced by the Lego Group, a privately-held company based in Denmark. Music streams on Sirius carry a wide variety of music genres, broadcasting 24 hours a day, commercial free. High production quality and careful attention to detail ensures that Lego pieces can fit together in myriad ways, which is one of the main reasons for the toy's success. Sirius Satellite Radio NASDAQ: SIRI is a satellite radio (DARS) service in the United States that provides 68 streams (channels) of music and 55 streams of sports, news and entertainment. Cars, planes, trains, buildings, castles, sculptures, ships, spaceships, and even working robots are just a few of the many things that can be made with Lego bricks.

Black and white lineup from SiriusBackstage.com, Adobe Acrobat Reader Required. Lego is a line of toys featuring colourful plastic bricks, gears, minifigures (also called minifigs or mini-figs), and other pieces which can be assembled to create models of almost anything imaginable. Official Sirius Satellite Radio Stations List, Adobe Acrobat Reader Required. The number 102,981,504 (four more than that figure) is the number of six-piece towers (of a height of six). List of Sirius Satellite Radio stations. The figure of 102,981,500 is often given for six pieces, but it is incorrect. XACT XTR1 Radio with Car Kit. Six eight-stud Lego bricks of the same colour can be put together in 915,103,765 ways, and just three bricks of the same colour offer 1,560 combinations.

Clarion Calypso SIRIUS Radio with Car Kit. "Legot" (or "leegot"), plural form of "lego" (or "leego") is also used as a Finnish slang term for human teeth, because of the rectangular shape of the teeth. Kenwood H2EV Radio with Car and Home Kits. Tivoli's SIRIUS Table Radio. SIRIUS Sportster Radio with Boombox Package.

Docking Station Package. SIRIUS Sportster Exec. SIRIUS S50.