Schwinn Bicycle Company

A Schwinn bicycle sold after the company was bought by Pacific Cycle.

The Schwinn Bicycle Company was founded by Ignaz Schwinn in Chicago in 1895, and grew to become the dominant manufacturer of American bicycles through most of the 20th century. The story of its rise illustrates many principles of sound business operations, and its fall, which occurred in the face of the burgeoning of cycling in the United States in the 1970s and 1980s, demonstrates the opposite.

The founder

Ignaz Schwinn was born in Germany in 1860, and he gravitated early to working on the two-wheeled ancestors of the modern bicycle which appeared late 19th century Europe. Frustrated with the unwillingness of local manufacturers for whom he worked to accept his design suggestions, Schwinn emigrated to the United States in 1891, where he found similar difficulties with American bicycle makers. In 1895, with the financial backing of fellow German-American Adolph Arnold (a successful meat packer), he started the Arnold, Schwinn Bicycle Company. These were the peak years of a bicycle craze throughout the western world, and Chicago was the center of the industry in America, with 30 factories turning out thousands of bikes every day. Bicycle output in the United States grew to over a million per year at the turn of the century, and Arnold, Schwinn's were recognized as among the finest. Ignaz was not only an ingenious designer and an exacting supervisor; he was an astute businessman as well, so Arnold was able to be the ultimate "passive partner".

This first bicycle boom was short-lived, as automobiles soon replaced bikes as the preferred means of transportation on American streets. By 1905 output nationwide was one-fourth of what it had been but five years earlier, and only 12 bicycle makers remained in Chicago. Competition for parts and for the cooperation of the department stores which sold the bulk of the bicycles became intense. Schwinn saw opportunity where others saw only gloom. He bought out failing firms on the cheap, and built a new factory on Chicago's west side. Interested also in motorcycles, he purchased Excelsior Motorcycle Company in 1910, and added the Henderson Company four years later, to form Excelsior-Henderson, one of the country's foremost motorcycle builders. Both businesses thrived while their independent competitors failed.

Surviving the Great Depression

At the close of the 1920s, the stock market crash and resulting economic downturn decimated the American motorcycle industry, taking Excelsior-Henderson with it. Deprived of this income, Schwinn, Arnold Co. (as it remained in name until 1936) was on the verge of bankruptcy. Ignaz' son Frank W. "F.W." Schwinn, now running the company, did his father proud and selected a bold course. Instead of trying to cut corners, he insisted on turning out a product that would distance Schwinn from its competitors. After travelling to Europe to get ideas, the hard-driving F.W. returned to Chicago and in 1933 introduced the Schwinn Aerocycle, the biggest change in bicycles since James Starley introduced the revolutionary "diamond frame" some fifty years earlier. F.W. had persuaded American Rubber Co. to throw out the mold and make two-inch diameter balloon tires to yield a more comfortable ride. He added streamlined fenders, an ersatz fuel tank on the frame's top, a chrome-plated headlight, and a push-button bell, and the customers (mostly children) who could afford a $35 bicycle loved it.

Similar models followed, some high end and some more affordable, but all turned-out with top craftsmanship and with cutting-edge styling, suggestive of the flamboyant automobile styles of the era. The Schwinn brand became associated with quality a cut above the competition, and by the 1950s was established as the Cadillac of American bicycles.

The Cadillac of American bicycles

Being known as the best-made American bicycle would not alone have satisfied founder Ignaz Schwinn. Neither was it enough for son F.W. nor grandson Frank V. (for Valentine) Schwinn, who took over the company in the 50's. Alongside general manager Bill Stoeffhaas, they added marketing whiz Ray Burch and design supervisor Al Fritz to the management team, and aimed also to be tops in marketing and distribution, and in service. Head engineer Frank Brilando made sure everything worked before being marketed. For years, bicycle distribution had been haphazard. Most companies sold bikes in bulk to department stores, who in turn sold them with the label of a store brand. Schwinn did away with this practice in 1948 and insisted on the Schwinn brand and guarantee appearing on all their products. Their distributors however long retained the right to send Schwinns to whichever hardware, toy, or bicycle shops wanted to carry them. In the 1950s and 1960s, Schwinn cultivated a loyal cadre of bicycle retailers dedicated to selling most, or only, Schwinn bicycles. Messy, grimy local bike shops were replaced by Schwinn dealers with glittering storefronts, uniformed salespeople, and long, tidy rows of only Schwinn products. Company newsletters lavished praise, and more lucrative bonuses, to the 1000 Club, whose members topped that number in annual bike sales. Service experts from headquarters made the rounds to be sure that shops knew how to properly fix the rare Schwinn which needed repairs.

Through the 1970s, Schwinn also kept up with changes in consumer demand. They were quick to pick up on the west coast phenomenon of fashioning motorcycle-like "high-rider" handlebars and long "banana seats" onto small frame bikes. Calling their such model the Sting ray, Schwinn dominated the market in this genre as well. When teen and adult riders looked for models more sleek than the Black Phantom, which was the nation's most-wanted bicycle in the 1950s, Schwinn responded with the Varsity and Continental ten-speed racing bikes which topped sales as well. During the yet-unmatched bicycle boom of the turn of the century, annual national sales of bicycles had briefly topped one million. While bicycling in the 1960s was not nearly as popular as before, Schwinn sales alone were topping that magic figure by the end of the decade. But despite Schwinn's unparalled success and yet another bicycle boom to come, there were clouds on the horizon.

The anti-trust suit and its results

On the surface, Schwinn's marketing campaigns matched its engineering and design efforts, step for step. Department store brands were seen as poor imitators of the real thing. Schwinn's distributors, though, balked at restrictions the company put on their ability to send some of their Schwinns to shops not part of the Schwinn network. In a ten-year legal battle, many of Schwinn's allegedly restrictive practices were upheld by the courts: judges ruled that they certainly had the right to have their bicycles sold by retailers who knew the product and were equipped to service the bikes as well as sell them. However, in a decision eventually decided by the US Supreme Court in 1967, Schwinn was ruled to have violated restraint of trade principles by preventing its distributors from shipping some of their bicycles to unapproved dealers. The company decided to stop working through independent local distributors and constructed four huge regional warehouses from which their bicycles would—legally—be sent to individual shops. Initially successful, this policy made it more difficult for the main office to keep in touch with the buying public, whose desires were about to change.

The mini-boom of the 1960s accelerated in 1970, with U.S. bicycle sales doubling over the next two years. While everyone's profits soared, and Schwinn went on to record record sales of over 1.5 million bicycles in 1974, much of the growth was in lighter weight European and Asian imports. Schwinn's outdated factories, and their corporate thinking as well, was wedded to heavy, steel, welded frames. Meanwhile, younger buyers were becoming more interested in lighter frames composed of new alloys which could be lug-fastened and brazed together. While Schwinn offered a series of lightweight, fillet-brazed models from 1938 to 1978, they were hand-built, low-production machines. Worse, they were visually indistinguishable from the heavy mass-produced models, and were thus overlooked by riders looking for high-performance bikes. Furthermore, many older riders became disillusioned with the lack of comfort afforded by dropped handlebars and narrow seats, and these riders dropped out of the market altogether. In the mid-1970s, Schwinn took the radical step of allowing some of their dealers to sell imported brands, and even started to put their own label on a line of Japanese imports they marketed as their LeTour and Traveler models.

While they had been quick to jump on the high-rider fad, Schwinn missed out on the next California craze to capture the children's bicycle market: BMX racing. After first claiming this new sport was too dangerous to warrant involvement, management changed their tune—too late—when they introduced their Predator BMX line, which captured a mere 8% of the market. A more longlasting development, mountain biking would similarly pass Schwinn by in the 1980s. In the midst of these income-depleting crises, management considered consolidating their outdated Chicago factories and relocating to a huge single facility to be built in Tulsa, Oklahoma. Financing this heroic maneuver would have required bringing in outside investors, perhaps even foreign ones. Frank V. Schwinn and his conservative board balked at this step in 1978, and everything went downhill from there.

Bankruptcy and demise

By the early 1980s, a fourth generation Schwinn, Edward R. Jr., was in charge. He favored slick new managers with M.B.A.'s over ex-mechanics, alienating the management team he inherited. Worker dissatisfaction, seldom a problem in the company's early years, grew; the Chicago plant voted to affiliate with the United Auto Workers in 1980. This move, plus the decaying condition of the 80-year-old facility, led Schwinn to move operations to Greenville, Mississippi. Labor there was cheap, but skilled metalworkers were difficult to find, and parts took a long time to get there from Asian suppliers. Profits turned quickly to large losses, and creditors, including those who had financed the ill-advised relocation, were impatient.

Schwinn staved off bankruptcy for a few years with some clever maneuvering. They renegotiated loans by putting up the entire company and the Schwinn name as collateral. They also ramped up production of their Aerodyne exercise bicycle, which had been a consistent moneymaker even in bad times. Even more effectively, the company began to import bikes from China as well as Japan, where costs were going up. Initially they dealt in China with Giant Bicycles, gradually increasing total imports to over half a million bicycles a year. Schwinn sales flirted again with the million mark, and the company turned a profit again in the late 1980s. Management knew it was perilous to depend so heavily on one supplier, and behind the scenes they negotiated a better deal with a Chinese upstart firm, China Bicycle Co. Not taking kindly to being double-dealt, Giant decided to aggressively push their own product to Schwinn's own retailers.

Upstart domestic manufacturers like Trek also cut into Schwinn's market. In addition the now struggling company had to cope with the flourishing of component manufacturers such as the Japanese firm Shimano. Sophisticated cyclists now often selected vehicles by their components rather than the bike's actual brand, causing the Schwinn name to be devalued. Schwinn was forced to tighten its operations and closed the Mississippi plant. They also established company-operated shops, which were at first successful but alienated the independent retailers whose business they threatened. This led to further inroads by both domestic and foreign competitors. A downhill spiral ensued, and after declining many offers from outside buyers, Schwinn went into bankruptcy in 1992. The company and name were bought by the self-described corporate vulture firm Zell-Climark in 1993. Zell shortly moved operations to Boulder, Colorado, where the Schwinn name continues to be stamped on a varied line of products.

Sale to Pacific

In 2001, Schwinn was purchased at a bankruptcy auction by Pacific Cycle, a company known for mass-market brands. In 2004 Pacific Cycle was, in turn, acquired by Dorel Industries. Schwinn bicycles are now being sold in discount stores like Wal-Mart, Target, and Canadian Tire. Higher quality Schwinn bicycles, however, are still being sold at specialty bike shops.


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Higher quality Schwinn bicycles, however, are still being sold at specialty bike shops. In India, foods can be found decorated with a thin layer of silver, known as Varak. Schwinn bicycles are now being sold in discount stores like Wal-Mart, Target, and Canadian Tire. The widespread use of silver went out of fashion with the invention of antibiotics. In 2004 Pacific Cycle was, in turn, acquired by Dorel Industries. It is strongly advised to notify a doctor when taking silver as a form of self-medication. In 2001, Schwinn was purchased at a bankruptcy auction by Pacific Cycle, a company known for mass-market brands. Although mostly harmless, some people using these home-made solutions use far too much and develop argyria over a period of months or years, and several have been documented in the last few years in the medical literature, including one possible case of coma associated with a high intake of silver (see medical references).

Zell shortly moved operations to Boulder, Colorado, where the Schwinn name continues to be stamped on a varied line of products. Today, various kinds of silver compounds, or devices to make solutions or colloids containing silver, are sold as remedies for a wide variety of diseases. The company and name were bought by the self-described corporate vulture firm Zell-Climark in 1993. One of these is a process generally known for heavy metals called the oligodynamic effect, which goes a long way explaining the effect on microbial lifeforms but does not explain certain antiviral functions. A downhill spiral ensued, and after declining many offers from outside buyers, Schwinn went into bankruptcy in 1992. The exact process by which this is done is still not well understood, although several different theories exist. This led to further inroads by both domestic and foreign competitors. in a test tube or a petri dish).

They also established company-operated shops, which were at first successful but alienated the independent retailers whose business they threatened. It's germicidal effects kills many microbial organisms in vitro (i.e. Schwinn was forced to tighten its operations and closed the Mississippi plant. Silver-ions and silver compounds show a toxic effect on some bacteria, viruses, algae and fungi typical for heavy metals like lead or mercury, but without the high toxicity to humans that is normally associated with them. Sophisticated cyclists now often selected vehicles by their components rather than the bike's actual brand, causing the Schwinn name to be devalued. Argyria is rare and mild forms are sometimes mistaken for cyanosis. In addition the now struggling company had to cope with the flourishing of component manufacturers such as the Japanese firm Shimano. Although this condition does not harm a person's health, it is disfiguring and usually permanent.

Upstart domestic manufacturers like Trek also cut into Schwinn's market. Silver and compounds containing silver (like colloidal silver) can be absorbed into the circulatory system and become deposited in various body tissues leading to a condition called argyria which results in a blue-grayish pigmentation of the skin, eyes, and mucous membranes. Not taking kindly to being double-dealt, Giant decided to aggressively push their own product to Schwinn's own retailers. Silver compounds were used successfully to prevent infection in World War I before the advent of antibiotics, and Silver compounds are still widely used externally today to accelerate healing in burn victims. Management knew it was perilous to depend so heavily on one supplier, and behind the scenes they negotiated a better deal with a Chinese upstart firm, China Bicycle Co. In the early 1900's people would put silver dollars in milk bottles to prolong the milk's freshness. Schwinn sales flirted again with the million mark, and the company turned a profit again in the late 1980s. Hippocrates, the father of modern medicine, wrote that silver had beneficial healing and anti-disease properties, and the Phoenicians used to store water, wine, and vinegar in silver bottles to prevent spoiling.

Initially they dealt in China with Giant Bicycles, gradually increasing total imports to over half a million bicycles a year. Silver itself is not toxic but most of its salts are, and some may be carcinogenic. Even more effectively, the company began to import bikes from China as well as Japan, where costs were going up. Silver plays no known natural biological role in humans, and possible health effects of silver are a subject of dispute. They also ramped up production of their Aerodyne exercise bicycle, which had been a consistent moneymaker even in bad times. Pd-107 versus Ag correlations observed in bodies, which have clearly been melted since the accretion of the solar system, must reflect the presence of live short-lived nuclides in the early solar system. They renegotiated loans by putting up the entire company and the Schwinn name as collateral. The discoverers suggest that the coalescence and differentiation of iron-cored small planets may have occurred 10 million years after a nucleosynthetic event.

Schwinn staved off bankruptcy for a few years with some clever maneuvering. Radiogenic Ag-107 was first discovered in the Santa Clara meteorite in 1978. Profits turned quickly to large losses, and creditors, including those who had financed the ill-advised relocation, were impatient. Iron meteorites are the only objects with a high enough Pd/Ag ratio to yield measurable variations in Ag-107 abundance. Labor there was cheap, but skilled metalworkers were difficult to find, and parts took a long time to get there from Asian suppliers. The palladium isotope Pd-107 decays by beta emission to Ag-107 with a half-life of 6.5 million years. This move, plus the decaying condition of the 80-year-old facility, led Schwinn to move operations to Greenville, Mississippi. The primary decay products before Ag-107 are palladium (element 46) isotopes and the primary products after are cadmium (element 48) isotopes.

Worker dissatisfaction, seldom a problem in the company's early years, grew; the Chicago plant voted to affiliate with the United Auto Workers in 1980. The primary decay mode before the most abundant stable isotope, Ag-107, is electron capture and the primary mode after is beta decay. He favored slick new managers with M.B.A.'s over ex-mechanics, alienating the management team he inherited. Isotopes of silver range in atomic weight from 93.943 u (Ag-94) to 123.929 u (Ag-124). Jr., was in charge. This element also has numerous meta states with the most stable being Ag-128m (t* 418 years), Ag-110m (t* 249.79 days) and Ag-107m (t* 8.28 days). By the early 1980s, a fourth generation Schwinn, Edward R. All of the remaining radioactive isotopes have half-lifes that are less than an hour and the majority of these have half lifes that are less than 3 minutes.

Schwinn and his conservative board balked at this step in 1978, and everything went downhill from there. Twenty-eight radioisotopes have been characterised with the most stable being Ag-105 with a half-life of 41.29 days, Ag-111 with a half-life of 7.45 days, and Ag-112 with a half-life of 3.13 hours. Frank V. Naturally occurring silver is composed of the two stable isotopes Ag-107 and Ag-109 with Ag-107 being the more abundant (51.839% natural abundance). Financing this heroic maneuver would have required bringing in outside investors, perhaps even foreign ones. In December 2001 the silver price was $4.15 per ounce, and in February 2006 it had risen to $9.50 per ounce [1]. In the midst of these income-depleting crises, management considered consolidating their outdated Chicago factories and relocating to a huge single facility to be built in Tulsa, Oklahoma. In 1980 the silver price rose to an all-time high of $49.45 per troy ounce.

A more longlasting development, mountain biking would similarly pass Schwinn by in the 1980s. Over the last 100 years the price of silver and the gold/silver ratio has fluctuated greatly due to competing industrial and store of value demands. After first claiming this new sport was too dangerous to warrant involvement, management changed their tune—too late—when they introduced their Predator BMX line, which captured a mere 8% of the market. In turn, copper is about 1/70th as valuable as silver. While they had been quick to jump on the high-rider fad, Schwinn missed out on the next California craze to capture the children's bicycle market: BMX racing. However, now silver is relatively cheap compared to other precious metals, with a mass of silver worth only about 1/60th the same mass of gold. In the mid-1970s, Schwinn took the radical step of allowing some of their dealers to sell imported brands, and even started to put their own label on a line of Japanese imports they marketed as their LeTour and Traveler models. Because the majority of the world's silver deposits are concentrated in the Americas, silver was far more valuable before the Age of Discovery; on average, about 1/6th or 1/7th the price of gold.

Furthermore, many older riders became disillusioned with the lack of comfort afforded by dropped handlebars and narrow seats, and these riders dropped out of the market altogether. According to the Secretary of Economics of Mexico, it produced 80,120,000 troy ounces (2492 metric tons) in 2000, about 15% of the annual production of the world. Worse, they were visually indistinguishable from the heavy mass-produced models, and were thus overlooked by riders looking for high-performance bikes. Mexico is the largest silver producer. While Schwinn offered a series of lightweight, fillet-brazed models from 1938 to 1978, they were hand-built, low-production machines. Commercial grade fine silver is at least 99.9% pure silver and purities greater than 99.999% are available. Meanwhile, younger buyers were becoming more interested in lighter frames composed of new alloys which could be lug-fastened and brazed together. This metal is also produced during the electrolytic refining of copper.

Schwinn's outdated factories, and their corporate thinking as well, was wedded to heavy, steel, welded frames. The principal sources of silver are copper, copper-nickel, gold, lead and lead-zinc ores obtained from Canada, Cobalt, Ontario , Mexico, Peru, Australia and the United States. While everyone's profits soared, and Schwinn went on to record record sales of over 1.5 million bicycles in 1974, much of the growth was in lighter weight European and Asian imports. Silver is found in native form, combined with sulfur, arsenic, antimony, or chlorine and in various ores such as argentite (Ag2S) and horn silver (AgCl). bicycle sales doubling over the next two years. The largest silver ore deposits in the United States were discovered at the Comstock Lode in Virginia City, Nevada, in 1859. The mini-boom of the 1960s accelerated in 1970, with U.S. Notable "silver rushes" were in Colorado, Nevada, Cobalt, Ontario , California and the Kootenay region of British Columbia, notably in the Boundary and "Silvery Slocan".

Initially successful, this policy made it more difficult for the main office to keep in touch with the buying public, whose desires were about to change. Silver mining was a driving force in the settlement of western North America, with major booms for silver and associated minerals (lead, mostly) in the galena ore silver is most commonly found in. The company decided to stop working through independent local distributors and constructed four huge regional warehouses from which their bicycles would—legally—be sent to individual shops. The Rio de la Plata was named after silver (in Spanish, plata), and in turn lent the meaning of its name to Argentina. However, in a decision eventually decided by the US Supreme Court in 1967, Schwinn was ruled to have violated restraint of trade principles by preventing its distributors from shipping some of their bicycles to unapproved dealers. The rise and fall of its value affected the world market. In a ten-year legal battle, many of Schwinn's allegedly restrictive practices were upheld by the courts: judges ruled that they certainly had the right to have their bicycles sold by retailers who knew the product and were equipped to service the bikes as well as sell them. Silver, which was extremely valuable in China, became a global commodity, contributing to the rise of the Spanish Empire.

Schwinn's distributors, though, balked at restrictions the company put on their ability to send some of their Schwinns to shops not part of the Schwinn network. The conquistador Pizarro was said to have resorted to having his horses shod with silver horseshoes due to the metal's abundance, in contrast to the relative lack of iron in Peru. Department store brands were seen as poor imitators of the real thing. Europeans found a huge amount of silver in the New World in Zacatecas and Potosí, which triggered a period of inflation in Europe. On the surface, Schwinn's marketing campaigns matched its engineering and design efforts, step for step. Occasionally, the word "silver" is used rather than argent; sometimes this is done across-the-board, sometimes to avoid repetition of the word "argent" in blazon. But despite Schwinn's unparalled success and yet another bicycle boom to come, there were clouds on the horizon. In heraldry, the argent, in addition to being shown as silver (this has been shown at times with real silver in official representations), can also been shown as white.

While bicycling in the 1960s was not nearly as popular as before, Schwinn sales alone were topping that magic figure by the end of the decade. The metal mercury was thought of as a kind of silver, though the two elements are chemically unrelated; its Latin and English names, hydrargyrum ("watery silver") and quicksilver, respectively, reflect this history. During the yet-unmatched bicycle boom of the turn of the century, annual national sales of bicycles had briefly topped one million. One of the alchemical symbols for silver is a crescent moon with the open part on the left (see picture, right). When teen and adult riders looked for models more sleek than the Black Phantom, which was the nation's most-wanted bicycle in the 1950s, Schwinn responded with the Varsity and Continental ten-speed racing bikes which topped sales as well. Associated with the moon, as well as with the sea and various lunar goddesses, the metal was referred to by alchemists by the name luna. Calling their such model the Sting ray, Schwinn dominated the market in this genre as well. In Ancient Egypt and Medieval Europe, it was often more valuable than gold.

They were quick to pick up on the west coast phenomenon of fashioning motorcycle-like "high-rider" handlebars and long "banana seats" onto small frame bikes. Its value as a precious metal was long considered second only to gold. Through the 1970s, Schwinn also kept up with changes in consumer demand. Silver has been used for thousands of years for ornaments and utensils, for trade, and as the basis for many monetary systems. Service experts from headquarters made the rounds to be sure that shops knew how to properly fix the rare Schwinn which needed repairs. It is mentioned in the book of Genesis, and slag heaps found in Asia Minor and on the islands of the Aegean Sea indicate that silver was being separated from lead as early as the 4th millennium BC. Company newsletters lavished praise, and more lucrative bonuses, to the 1000 Club, whose members topped that number in annual bike sales. Silver (from Anglo-Saxon seolfor, compare Old High German silabar; Ag is from the Latin argentum) has been known since ancient times.

Messy, grimy local bike shops were replaced by Schwinn dealers with glittering storefronts, uniformed salespeople, and long, tidy rows of only Schwinn products. Some other uses for silver are as follows:. In the 1950s and 1960s, Schwinn cultivated a loyal cadre of bicycle retailers dedicated to selling most, or only, Schwinn bicycles. Its salts, especially silver nitrate and silver halides, are also widely used in photography (which is the largest single end use of silver). Their distributors however long retained the right to send Schwinns to whichever hardware, toy, or bicycle shops wanted to carry them. The principal use of silver is as a precious metal. Schwinn did away with this practice in 1948 and insisted on the Schwinn brand and guarantee appearing on all their products. The most common oxidation state of silver is +1; a few +2 compounds are known as well.

Most companies sold bikes in bulk to department stores, who in turn sold them with the label of a store brand. This metal is stable in pure air and water, but does tarnish when it is exposed to ozone, hydrogen sulfide, or air with sulfur in it. For years, bicycle distribution had been haphazard. Silver halides are photosensitive and are remarkable for the effect of light upon them. Head engineer Frank Brilando made sure everything worked before being marketed. Pure silver also has the highest thermal conductivity, whitest colour, the highest optical reflectivity (although it is a poor reflector of ultraviolet light), and the lowest contact resistance of any metal. Alongside general manager Bill Stoeffhaas, they added marketing whiz Ray Burch and design supervisor Al Fritz to the management team, and aimed also to be tops in marketing and distribution, and in service. It has the highest electrical conductivity of all metals, even higher than copper, but its greater cost and tarnishability has prevented it from being widely used in place of copper for electrical purposes.

(for Valentine) Schwinn, who took over the company in the 50's. Silver is a very ductile and malleable (slightly harder than gold) univalent coinage metal with a brilliant white metallic luster that can take a high degree of polish. nor grandson Frank V. . Neither was it enough for son F.W. This metal is used in coins, jewelry, tableware, and photography. Being known as the best-made American bicycle would not alone have satisfied founder Ignaz Schwinn. A soft white lustrous transition metal, it has the highest electrical and thermal conductivity of any metal and occurs in minerals and in free form.

The Schwinn brand became associated with quality a cut above the competition, and by the 1950s was established as the Cadillac of American bicycles. Silver is a chemical element with the symbol Ag (from the traditional abbreviation for the Latin argentum). Similar models followed, some high end and some more affordable, but all turned-out with top craftsmanship and with cutting-edge styling, suggestive of the flamboyant automobile styles of the era. Los Alamos National Laboratory – Silver. He added streamlined fenders, an ersatz fuel tank on the frame's top, a chrome-plated headlight, and a push-button bell, and the customers (mostly children) who could afford a $35 bicycle loved it. Now, Acticoat Burn Dressings (activated silver dressings) have largely replaced those earlier treatments. to throw out the mold and make two-inch diameter balloon tires to yield a more comfortable ride. Silver nitrate (liquid) and silver sulfadiazine cream (SSD Cream) were the "standard of care" for the antibacterial/antibiotic treatment of serious burns until the late 1990's.

had persuaded American Rubber Co. Colloidal silver is a possible antibacterial / antibiotic treatment that requires further clinical testing to support actual efficacy. F.W. Silver oxide is used as a positive electrode (cathode) in watch batteries. returned to Chicago and in 1933 introduced the Schwinn Aerocycle, the biggest change in bicycles since James Starley introduced the revolutionary "diamond frame" some fifty years earlier. The use of silver fashioned into bullets for firearms is a popular application. After travelling to Europe to get ideas, the hard-driving F.W. In legend, silver is traditionally seen as harmful to supernatural creatures like werewolves and vampires.

Instead of trying to cut corners, he insisted on turning out a product that would distance Schwinn from its competitors. Silver iodide has been used in attempts to seed clouds to produce rain. "F.W." Schwinn, now running the company, did his father proud and selected a bold course. Silver chloride is also a widely used electrode for pH testing and potentiometric measurement. Ignaz' son Frank W. Silver chloride can be made transparent and is used as a cement for glass. (as it remained in name until 1936) was on the verge of bankruptcy. Silver fulminate is a powerful explosive.

Deprived of this income, Schwinn, Arnold Co. Silver sulfide, also known as Silver Whiskers, is formed when silver electrical contacts are used in an atmosphere rich in hydrogen sulfide. At the close of the 1920s, the stock market crash and resulting economic downturn decimated the American motorcycle industry, taking Excelsior-Henderson with it. Used to make solder and brazing alloys, electrical contacts, and high capacity silver-zinc and silver-cadmium batteries. Both businesses thrived while their independent competitors failed. Silver's catalytic properties make it ideal for use as a catalyst in oxidation reactions; for example, the production of formaldehyde from methanol and air by means of silver screens or crystallites containing a minimum 99.95 weight-percent silver. Interested also in motorcycles, he purchased Excelsior Motorcycle Company in 1910, and added the Henderson Company four years later, to form Excelsior-Henderson, one of the country's foremost motorcycle builders. The malleability, non-toxicity and beauty of silver make it useful in dental alloys for fittings and fillings.

He bought out failing firms on the cheap, and built a new factory on Chicago's west side. The metal is chosen for its beauty in the manufacture of jewelry and silverware, which are traditionally made from the silver alloy known as Sterling silver, which is 92.5% silver. Schwinn saw opportunity where others saw only gloom. The words for "silver" and "money" are the same in at least 14 languages. Competition for parts and for the cooperation of the department stores which sold the bulk of the bicycles became intense. Later, silver was refined and coined in its pure form. By 1905 output nationwide was one-fourth of what it had been but five years earlier, and only 12 bicycle makers remained in Chicago. Silver has been coined to produce money since 700 BC by the Lydians, in the form of electrum.

This first bicycle boom was short-lived, as automobiles soon replaced bikes as the preferred means of transportation on American streets. Common mirrors are backed with aluminium. Ignaz was not only an ingenious designer and an exacting supervisor; he was an astute businessman as well, so Arnold was able to be the ultimate "passive partner". Mirrors which need silver's superior reflectivity for visible light are made with silver as the reflecting material in a process called silvering. Bicycle output in the United States grew to over a million per year at the turn of the century, and Arnold, Schwinn's were recognized as among the finest. Silver is also used in high voltage contacts because it is the only metal that will not arc across contacts, hence it is extremely safe. These were the peak years of a bicycle craze throughout the western world, and Chicago was the center of the industry in America, with 30 factories turning out thousands of bikes every day. For example, printed circuits are made using silver paints, and computer keyboards use silver electrical contacts.

In 1895, with the financial backing of fellow German-American Adolph Arnold (a successful meat packer), he started the Arnold, Schwinn Bicycle Company. Electrical and electronic products, which need silver's superior conductivity, even when tarnished. Frustrated with the unwillingness of local manufacturers for whom he worked to accept his design suggestions, Schwinn emigrated to the United States in 1891, where he found similar difficulties with American bicycle makers. Ignaz Schwinn was born in Germany in 1860, and he gravitated early to working on the two-wheeled ancestors of the modern bicycle which appeared late 19th century Europe. .

The story of its rise illustrates many principles of sound business operations, and its fall, which occurred in the face of the burgeoning of cycling in the United States in the 1970s and 1980s, demonstrates the opposite. The Schwinn Bicycle Company was founded by Ignaz Schwinn in Chicago in 1895, and grew to become the dominant manufacturer of American bicycles through most of the 20th century.