Emilio Pucci

Laudomia Pucci continues to serve as the Image Director. Using a split reel allows film to be shipped or handled in a lighter and smaller form than film would on a "fixed" reel. Designers who have worked under the Pucci brand include Julio Espada and Christian LaCroix. A Split Reel is a motion picture film reel in two halves that, when assembled, hold a specific length of motion picture film that has been wound on a plastic core. The Pucci brand was revived by the French firm Louis Vuitton-Moet-Hennessy Group, who acquired the rights in 2000. It runs, at sound speed, approximately the same amount of time (11-12 minutes) as a 1000 foot 35mm reel. After his death in 1992 his daughter, Laudomia Pucci, continued to design under the Pucci name. A 16mm "reel" is 400 feet.

Pucci incorporated Alexander Girard's "BI" logo into some of his prints. Had it not been standardized (at 1000 feet of 35mm film) there would have been many difficulties in the manufacture of the related equipment. Pucci would end up designing seven complete outfits for Braniff hostesses, pilots and ground crew between 1965 and 1977. The "reel" was established as a standard measurement because of considerations in printing motion picture film at a film laboratory, for shipping (especially the film case sizes) and for the size of the physical film magazine attached to the motion picture projector. While a member of parliment, Pucci was hired by New York ad agency Jack Tinker and Associates to re-design the hostess wardrobes for Braniff International Airways. A so-called "two-reeler" would have run about 20-24 minutes since the actual short film shipped to a movie theater for exhibition may have had slightly less (but rarely more) than 1000 feet on it. In 1965 he was elected to the Italian parliament. This length runs approximately 12 minutes at sound speed and slightly longer at silent movie speed (which may vary from approximately 16 to 18 frames per second).

In addition to his life of fashion, Pucci was a respected and well-known fascist, having written often in support of the subject. It is traditional to discuss the length of theatrical motion pictures in terms of "reels." The standard length of a 35mm motion picture reel is 1000 feet. Popular early creations were a line of wrinkle-free printed silk dresses and the still popular Capri pants. In this case, several windings are needed to create a layer on the reel. Pucci became well known for his signature use of bright colors and bold patterns, which often clashed. In cases where the material is more uniform in cross-section (for example, a cable), the material may be safely wound around a reel that is wider than its width. The exposure encouraged him to create and sell clothes for women, and he opened a couture house in 1950 on the Isle of Capri. With material such as photographic film that is flat and long but is relatively wide, the material generally is stored in successive single layers.

Upon learning this, Frissel's editor asked Pucci to design skiwear for a story on European Winter Fashion, which ran in the winter 1948 issue of the Bazaar. Also sometimes the core may be made larger to allow for stuff to be mounted on it, as in the case of an extension reel for example. In 1947 he was photographed by Toni Frissel, a photographer working for Harper's Bazaar, wearing skiwear Pucci had designed himself. However there is a limit to how tightly the stored material can be wound without damaging it and this limits how small the core can be. He first ventured into clothing design at Reed by creating the ski team's uniforms. A smaller core will obviously allow more material to be stored in a given space. Pucci was a member of the Italian olympic ski team of 1934, and in 1935 won a skiing scholarship to Reed College in Oregon. The size of the core is dependent on several factors.

Born in Naples, Italy, the son of an Italian noble, Pucci studied in both Italy and the USA, eventually gaining a doctorate in political science in 1941. In some cases the core is hollow, although other items may be mounted on it, and grips may exist for mechanically turning the reel. Marchese di Basento Emilio Pucci ( November 20, 1914 - 1992) was an Italian fashion designer. Generally a reel has a cylindrical core and walls on the sides to retain the material wound around the core. A reel is an object around which lengths of another material (usually long and flexible) are wound for storage. Most rope and cable is supplied on reels.

A reel is used on a fishing rod to wind the fishing line up.