Phat Farm

Phat Farm Logo

Phat Farm is an urban fashion line created by Russell Simmons, the founder of Def Jam in 1992. The brand is fairly expensive and worn for fashion instead of sport. The broken flag logo visible on every clothing article except footwear is touted as a symbol of the state of separation the world is in right now. Some Phat Farm articles are political.

Simmons sold his interest in Phat Farm for 140 million dollars in 2004.

Store Location- 129 Prince Street New York NY


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Store Location- 129 Prince Street New York NY. Some sale promotions, particularly ones with unusual methods, are considered gimmick by many. Simmons sold his interest in Phat Farm for 140 million dollars in 2004. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some Phat Farm articles are political. Sales promotions targeted at the consumer are called consumer sales promotions. The broken flag logo visible on every clothing article except footwear is touted as a symbol of the state of separation the world is in right now. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).

The brand is fairly expensive and worn for fashion instead of sport. Examples include:. Phat Farm is an urban fashion line created by Russell Simmons, the founder of Def Jam in 1992. Sales promotion is media and non-media marketing communications employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. In marketing, sales promotion is one of the four aspects of promotion.

An extra commission paid to retail employees to push products. Push money: also known as "spiffs". Training programs: dealer employees are trained in selling the product. Point-of-purchase displays: Extra sales tools given to retailers to boost sales.

Trade contest: A contest to reward retailers that sell the most product. Dealer loader: An incentive given to induce a retailer to purchase and display a product. Trade allowances: short term incentive offered to induce a retailer to stock up on a product. YES unit: "your extra salesperson" is a pull-out fact sheet.

Necker: A coupon placed on the 'neck' of a bottle. Lipstick Board: A board on which messages are written in crayon. Wobbler: A sign that jiggles. Glorifier: A small stage that elevates a product above other products.

Dump bin: A bin full of products dumped inside. Dangler: A sign that sways when a consumer walks by it. Aisle interrupter: A sign the juts into the aisle from the shelf. Point-of-sale displays:

    .

    Contests/sweepstakes/games: The consumer is automatically entered into the event by purchasing the product. Rebates: Consumers are offered money back if the receipt and barcode are mailed to the producer. Consumers print them out and take them to the store. On-line couponing: Coupons are available on line.

    Checkout dispensers: On checkout the customer is given a coupon based on products purchased. On-shelf couponing: Coupons are present at the shelf where the product is available. Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery. Coupons: coupons have become a standard mechanism for sales promotions.

    Price-pack deal: The packaging offers a consumer a certain percentage more of the product for the same price (for example, 25 percent extra). Price reduction may be a percentage marked on the package. Cents-off deal: Offers a brand at a lower price. Price deal: A temporary reduction in the price, such as happy hour.

    free travel, such as free flights. gifts and incentive items. rebates. point of purchase displays.

    contests. discounts and sales. coupons.

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