Pepsi-Cola

The "Pepsi" logo (used from 1998-2003).

Pepsi-Cola, most commonly called Pepsi, is a soft drink produced by PepsiCo which is sold worldwide in stores, restaurants and vending machines. The brand was trademarked on June 16, 1903, though the drink was first made in 1898 by pharmacist Caleb Bradham. Similar to Coca-Cola, its major rival, Pepsi was originally intended to cure stomach pains. There are several types of Pepsi, including Pepsi Vanilla, Diet Pepsi (the most popular variant), and outside the United States, Pepsi Max.

History

"Pepsi" logo (used from 1906-1939 in several slightly different variations). The international Pepsi logo. Diet Pepsi first debuted in 1964, and is one of the most popular types of Pepsi.

Pepsi-Cola, originally called "Brad's drink", was first made in New Bern, North Carolina in the United States in the early 1890s by pharmacist Caleb Bradham. On August 28, 1898 , "Brad's drink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903. As Pepsi was initially intended to cure stomach pains, Bradham coined the name Pepsi from the condition dyspepsia (stomachache or indigestion). It was made of carbonated water, sugar, vanilla, rare oils, pepsin and kola nuts.

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles and sales increased to 19,848 gallons. In 1905, Pepsi received its first logo redesign since the original design of 1898. In 1906, the logo was changed again. That same year, the US federal government passed the Pure Food and Drug Act, banning substances such as arsenic, lead, barium, and uranium from food and beverages. This forced Coca-Cola to change their formula; however, Pepsi-Cola was already free of these substances, and thus claimed they already met federal requirements.

In 1909, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race". In 1923, Pepsico went bankrupt due to high sugar prices as a result of World War I, assets were sold and Roy C. Megargel bought the Pepsi trademark. [1]Eight years later, the company went bankrupt again, resulting in a reformulation of the Pepsi-Cola syrup formula. In the following years, the drink gained in popularity and in 1934, debuted the 12-ounce drink. In 1964, the Diet Pepsi variation of the drink debuted, being the United States's first national diet soft drink.

In 1980, Pepsi introduced the Pepsi Challenge marketing campaign where Pepsico set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. Pepsi took great advantage of the campaign with television commercials reporting the test results to the public. [2]

While some claim that Pepsi tastes identical to Coca-Cola, others say they can detect a difference. In the past, the difference in taste between Pepsi and Coca-Cola's Coke was even greater than it is today. When the Pepsi taste became more popular, Coca-Cola adapted their drink to be closer to the American taste of Pepsi (New Coke).[3] Although Pepsi claimed this a victory for their brand of cola, Coca-Cola soon reverted because, while testing showed the taste of the new Coke was better, consumers preferred Coca-Cola to stay the same. Coke remains the more popular of the two.

Ingredients

The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colourings, phosphoric acid, caffeine, citric acid and natural flavors. The caffeine free Pepsi-Cola contains the same ingredients but does not include any caffeine.

Spokespersons

As with most popular soft drinks, Pepsi and its associated beverages have had various celebrity spokespersons. Hundreds of celebrities have advertised for Pepsi products, for instance NASCAR driver Jeff Gordon who runs a Pepsi paint scheme at Talladega Superspeedway and Daytona International Speedway. In Europe and the UK celebrities such as footballer David Beckham and pop stars that include Britney Spears, Jennifer Lopez, Janet Jackson, Five, the Spice Girls, S Club 7, Gary Glitter and Beyoncé Knowles have featured in campaigns for the drink. In Latin America both Colombian artists Shakira and Juanes have successfully promoted the soft drink. As for Asia, celebrity and singers Jay Chou, Aaron Kwok, as well as the popular girl's group S.H.E. have appeared in several different advertisements. In India, Pepsi first used the then chocolate boy Aamir Khan, model turned actress Mahima Chaudhary and model and ex-miss world Aishwarya Rai to promote its product. Later it used celebrities like Amitabh Bachhan, Shahrukh Khan, Kajol, Kareena Kapoor and Priyanka Chopra, as well as the national cricket team.

Joan Crawford was married to Pepsi president Alfred Steele, and was advertising executive and board of directors member for several years. Singer-songwriter Michael Jackson boosted the sales of Pepsi in the 1980s when he became spokesperson for the company. He was infamously burned during the filming of a Pepsi commercial in 1984. This time Pepsi has a new spokesperson, the pop artist Christina Aguilera, a former spokesperson of Pepsi's rival Coke. Pepsi said in a recent interview that Christina Aguilera has that 'dare for more' approach. Aretha Franklin was also a spokesperson in 1998. And also in 1999 Janet Jackson signed on to the original "Ask For More" campaign which featured a song of the same name written and sung by Jackson.

Types of Pepsi

Crystal Pepsi was one of the many unpopular Pepsi variations.

There are many types of Pepsi-Cola all differing in taste, price and appearance. Diet Pepsi is one of the most popular variations of the drink, containing no sugar and zero calories.Other popular variations of the drink are Pepsi Max and Pepsi ONE, both sugar-free colas. A caffeine-free cola called Pepsi Free was introduced in 1982 by PepsiCo as the first major-brand caffeine-free cola and is today sold as Caffeine-Free Pepsi and Caffeine-Free Diet Pepsi.

In 1988, the company launched Wild Cherry Pepsi as a response to the popularity of Cherry Coke. Though rarely marketed, the drink remains widely available. Although there has always been a diet variation of the drink since it came out, Diet Wild Cherry Pepsi didn't become widely available until 2005, when Wild Cherry Pepsi was reformulated.

Pepsico have attempted marketing many different flavors of the drink, however many were quickly discontinued amidst poor sales. Crystal Pepsi was introduced in 1992 and sold until 1993 as a rival to New Coke which was also a failure. Pepsico attempted the drink again with the Pepsi Blue in mid-2002 and withdrew it from the market in 2004. Pepsico market tested coffee tasting variations of the drink with Pepsi Kona in Lehigh Valley and Pennsylvania areas between 1994 and 1996. In 2005, Pepsi Cappuccino was released in Romania and Bulgaria with another coffee flavored cola called Pepsi Tarik in Malaysia.

Many types of the drink have only been produced or sold for a limited time, such as Pepsi Holiday Spice, a spicy Hanukkah/Christmas seasonal finish of ginger and cinnamon. PepsiCo also rivaled Coca-Cola's lemon-flavored products with Pepsi Twist, which was a commercial failure due to criticism of the taste. Pepsi A-ha, with a lemon flavour was launched in India in 2002 but was not successful either. Pepsi Twist has been successfully marketed in Brazil (with lime instead of lemon), where a limited-edition version is also sold, the Pepsi Twistão, with an even stronger lime flavor. Pepsi X is another variation which contains more caffeine than regular Pepsi-Cola and in addition also contains taurine and guaranine. It is similar to other energy drinks such as Red Bull. Another type is Pepsi Samba which was released in Australia in the 3rd Quarter of 2005. It is Pepsi with a tropical taste of tamarind and mango.

Criticisms

Long-term health effects

Some nutritionists assert that the phosphoric acid component of Pepsi-Cola, and other similar soft drinks, may be deleterious to bone health in both men and women, with some studies finding the effects to be more notably pronounced in female subjects. See phosphoric acid in food.

Pepsi and other similar products contain a lot of sugar. An excessive intake of sugar has been suspected as a contributing factor in certain kinds of diabetes. Sugar is also a leading contributor to tooth decay.

In addition, both 'diet' and non-diet variants are highly acidic, which is a cause of degradation of tooth enamel, making decay due to subsequent sugar intake more likely. This is particularly exacerbated when a drink is sipped at frequent intervals throughout the day.

Pepsi in India

By most accounts, Pepsi gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; Pepsi bought out its partners and ended the joint venture in 1994. [4]

Others claim 1) Pepsi was banned from import in India in 1970 for having refused to release the list of its ingredients[citation needed] 2) In 1993, the ban was lifted, with Pepsi arriving on the market shortly afterwards.[citation needed]

These controversies are a reminder of "India's sometimes acrimonious relationship with huge multinational companies." Indeed, some argue that Coke and Pepsi have "been major targets in part because they are well-known foreign companies that draw plenty of attention." [5]

Pesticide use

In 2003, the Centre for Science and Environment (CSE), a non-governmental organisation in New Dehli, said aerated waters produced by soft drinks manufacturers in India, including multinational giants Pepsico and Coca-Cola, contained toxins including lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer, a breakdown of the immune system and cause birth defects. Tested products included Coke, Pepsi, Seven Up, Mirinda, Fanta, Thums Up, Limca, Sprite

CSE found that the Indian produced Pepsi's soft drink products had 36 times the level of pesticide residues permitted under European Union regulations; Coca Cola's 30 times[6]. CSE said it had tested the same products in the US and found no such residues. However, this was the European standard for water, not for other drinks. No law bans the presence of pesticides in drinks in India.

In response to the news, numerous Indians burned bottles of these two brands of soft drinks in the streets.[citation needed]

Coca Cola and PepsiCo angrily denied allegations that their products manufactured in India contained toxin levels far above the norms permitted in the developed world. But an Indian parliamentary committee in 2004 backed up CSE's findings and a government-appointed committee is now trying to develop the world's first pesticide standards for soft drinks. Coke and PepsiCo opposed the move, arguing that lab tests aren't reliable enough to detect minute traces of pesticides in complex drinks like soda. On December 7, 2004, India's Supreme Court ruled that both Pepsi and competitor Coca-Cola must label all cans and bottles of the respective soft drinks with a consumer warning after tests showed unacceptable levels of residual pesticides.[7]

Both companies continue to maintain that their products meet all international safety standards without yet implementing the Supreme Court ruling.[citation needed]

As of 2005, Coke and Pepsi together hold 95% market share of soft-drink sales in India.[8]

Water use

Pepsi has also been alleged to practice "water piracy" due to its role in exploitation of ground water resources resulting in scarcity of drinking water for the natives of Pudussery panchayat in the Palakkad distict in Kerala, India. Local residents have been pressuring the government to close down the Pepsi unit in the village.

Rivalry with Coca-Cola

Coke still outsells Pepsi in almost all areas of the world. Saudi Arabia and the Canadian provinces of Prince Edward Island, Newfoundland and Labrador, Quebec are some of the few exceptions.

By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered the company to turn over its secret formula for Coca-Cola and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In 1988, Pepsi gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; Pepsi bought out its partners and ended the joint venture in 1994. [9] In 1993, Coca-Cola returned in pursuance of India's Liberalization policy.[10] In 2005, Coca-Cola and Pepsi together held 95% market share of soft-drink sales in India.[11] Coca-Cola India's market share was 60.9%.[12]

Other claim that: 1) Due to rumors of the use of cocaine, Coke was banned for a long time in India and 2) Recently that ban was lifted, however, Pepsi had maintained a commanding market share.[citation needed]

Pepsi had long been the drink of Canadian Francophones and it continues to hold its dominance by relying on local Québécois celebrities (especially Claude Meunier, of La Petite Vie fame) to sell its product. "Pepsi" eventually became an offensive nickname for Francophones viewed as a lower class by Anglophones in the middle of the 20th century. The term is now used as a historical reference to French-English linguistic animosity (During the partitionist debate surrounding the 1995 referendum, a pundit wrote "And a wall will be erected along St-Laurent street [the traditional divide between French and English in Montréal] because some people were throwing Coke bottle one way and Pepsi bottles the other way").

In the United States, Pepsi outsells Coke in central Appalachia, the state of North Dakota, the region in and around the state of Utah, and the city of Buffalo (by a 2-1 margin), all in the United States.[citation needed] More importantly, Pepsi outsells its rival in grocery and convenience stores in the U.S. (regarded as an indicator of consumer preference), with Coca-Cola's dominance in exclusive restaurant, movie theater, amusement park, college, and stadium deals giving Coke the overall sales advantage.[citation needed] In the U.S., Pepsi's total market share was about 31.7 percent in 2004, while Coke's was about 43.1 percent.[13]

In Russia, Pepsi once had a larger market share than Coca-Cola. However, Pepsi's dominance in Russia was undercut as the Cold War ended. Pepsi had made a deal with the Soviet Union for scale production of Pepsi in 1974. When the Soviet Union fell apart, Pepsi was associated with the old Soviet system, and Coca Cola, just newly introduced to the Russian market in 1992, was associated with the new system. Thus Coke rapidly captured a significant market share away from Pepsi that might otherwise have needed years to build up. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent.[14]

Troubled Popstar Endorsements

Pepsi has had a notorious association with popstars promoting the product over the last 25 years.

The first international popstar to become a spokesperson for the drink was Michael Jackson, who along with his brothers (The Jackson 5) advertised Pepsi for "the new generation" in an advert featuring a reworking of his song Billie Jean. However, when filming a second advert in 1984, a pyrotechnics stunt went wrong and badly burnt Jackson. Although he continued to be associated with the drink, the company dropped him in 1993 after charges of child molestation were brought forward.

In 1987, David Bowie and Tina Turner joined forces to advertise the soft drink, in an advert featuring a reworking of Bowie's hit Modern Love. The company also agreed to sponsor Bowie's 1987 Glass Spider World Tour. Bowie was accused of sexual assault shortly afterwards and the company dropped the adverts immediately.

A year later Pepsi's attempts to make Madonna a new Pepsi spokesperson ended with the infamous "Like a Prayer" incident when Madonna's video brought charges of anti-Catholicism to the company. Pepsi promptly dropped her, although she kept her 5 million dollar fee for the ads.

In 1999, Britney Spears became the new spokesperson for the chain, but was dropped 3 years later when she was spied drinking its rival Coca-Cola in public. Spears was eventually replaced by Beyonce Knowles, but ironically Spears would rejoin Pepsi's ad campaign again in a gladiator-spoof commercial in 2003, alongside Knowles, P!nk and Enrique Iglesias.


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Spears was eventually replaced by Beyonce Knowles, but ironically Spears would rejoin Pepsi's ad campaign again in a gladiator-spoof commercial in 2003, alongside Knowles, P!nk and Enrique Iglesias. Poo or Pooh may refer to:. In 1999, Britney Spears became the new spokesperson for the chain, but was dropped 3 years later when she was spied drinking its rival Coca-Cola in public. Poo (EarthBound), a playable character from the Super Nintendo game EarthBound. Pepsi promptly dropped her, although she kept her 5 million dollar fee for the ads. Milne. A year later Pepsi's attempts to make Madonna a new Pepsi spokesperson ended with the infamous "Like a Prayer" incident when Madonna's video brought charges of anti-Catholicism to the company. A.

Bowie was accused of sexual assault shortly afterwards and the company dropped the adverts immediately. Winnie the Pooh, the nickname of Pooh, a character in the books by A. The company also agreed to sponsor Bowie's 1987 Glass Spider World Tour. Poo, a small town on the coast of Northern Spain about 3.0 km from Llanes. In 1987, David Bowie and Tina Turner joined forces to advertise the soft drink, in an advert featuring a reworking of Bowie's hit Modern Love. Poo (or poop), a slang for feces. Although he continued to be associated with the drink, the company dropped him in 1993 after charges of child molestation were brought forward.

However, when filming a second advert in 1984, a pyrotechnics stunt went wrong and badly burnt Jackson. The first international popstar to become a spokesperson for the drink was Michael Jackson, who along with his brothers (The Jackson 5) advertised Pepsi for "the new generation" in an advert featuring a reworking of his song Billie Jean. Pepsi has had a notorious association with popstars promoting the product over the last 25 years. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent.[14].

Thus Coke rapidly captured a significant market share away from Pepsi that might otherwise have needed years to build up. When the Soviet Union fell apart, Pepsi was associated with the old Soviet system, and Coca Cola, just newly introduced to the Russian market in 1992, was associated with the new system. Pepsi had made a deal with the Soviet Union for scale production of Pepsi in 1974. However, Pepsi's dominance in Russia was undercut as the Cold War ended.

In Russia, Pepsi once had a larger market share than Coca-Cola. (regarded as an indicator of consumer preference), with Coca-Cola's dominance in exclusive restaurant, movie theater, amusement park, college, and stadium deals giving Coke the overall sales advantage.[citation needed] In the U.S., Pepsi's total market share was about 31.7 percent in 2004, while Coke's was about 43.1 percent.[13]. In the United States, Pepsi outsells Coke in central Appalachia, the state of North Dakota, the region in and around the state of Utah, and the city of Buffalo (by a 2-1 margin), all in the United States.[citation needed] More importantly, Pepsi outsells its rival in grocery and convenience stores in the U.S. The term is now used as a historical reference to French-English linguistic animosity (During the partitionist debate surrounding the 1995 referendum, a pundit wrote "And a wall will be erected along St-Laurent street [the traditional divide between French and English in Montréal] because some people were throwing Coke bottle one way and Pepsi bottles the other way").

"Pepsi" eventually became an offensive nickname for Francophones viewed as a lower class by Anglophones in the middle of the 20th century. Pepsi had long been the drink of Canadian Francophones and it continues to hold its dominance by relying on local Québécois celebrities (especially Claude Meunier, of La Petite Vie fame) to sell its product. Other claim that: 1) Due to rumors of the use of cocaine, Coke was banned for a long time in India and 2) Recently that ban was lifted, however, Pepsi had maintained a commanding market share.[citation needed]. [9] In 1993, Coca-Cola returned in pursuance of India's Liberalization policy.[10] In 2005, Coca-Cola and Pepsi together held 95% market share of soft-drink sales in India.[11] Coca-Cola India's market share was 60.9%.[12].

This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; Pepsi bought out its partners and ended the joint venture in 1994. In 1988, Pepsi gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered the company to turn over its secret formula for Coca-Cola and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). Saudi Arabia and the Canadian provinces of Prince Edward Island, Newfoundland and Labrador, Quebec are some of the few exceptions.

Coke still outsells Pepsi in almost all areas of the world. Local residents have been pressuring the government to close down the Pepsi unit in the village. Pepsi has also been alleged to practice "water piracy" due to its role in exploitation of ground water resources resulting in scarcity of drinking water for the natives of Pudussery panchayat in the Palakkad distict in Kerala, India. As of 2005, Coke and Pepsi together hold 95% market share of soft-drink sales in India.[8].

Both companies continue to maintain that their products meet all international safety standards without yet implementing the Supreme Court ruling.[citation needed]. On December 7, 2004, India's Supreme Court ruled that both Pepsi and competitor Coca-Cola must label all cans and bottles of the respective soft drinks with a consumer warning after tests showed unacceptable levels of residual pesticides.[7]. Coke and PepsiCo opposed the move, arguing that lab tests aren't reliable enough to detect minute traces of pesticides in complex drinks like soda. But an Indian parliamentary committee in 2004 backed up CSE's findings and a government-appointed committee is now trying to develop the world's first pesticide standards for soft drinks.

Coca Cola and PepsiCo angrily denied allegations that their products manufactured in India contained toxin levels far above the norms permitted in the developed world. In response to the news, numerous Indians burned bottles of these two brands of soft drinks in the streets.[citation needed]. No law bans the presence of pesticides in drinks in India. However, this was the European standard for water, not for other drinks.

CSE said it had tested the same products in the US and found no such residues. CSE found that the Indian produced Pepsi's soft drink products had 36 times the level of pesticide residues permitted under European Union regulations; Coca Cola's 30 times[6]. Tested products included Coke, Pepsi, Seven Up, Mirinda, Fanta, Thums Up, Limca, Sprite. In 2003, the Centre for Science and Environment (CSE), a non-governmental organisation in New Dehli, said aerated waters produced by soft drinks manufacturers in India, including multinational giants Pepsico and Coca-Cola, contained toxins including lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer, a breakdown of the immune system and cause birth defects.

These controversies are a reminder of "India's sometimes acrimonious relationship with huge multinational companies." Indeed, some argue that Coke and Pepsi have "been major targets in part because they are well-known foreign companies that draw plenty of attention." [5]. Others claim 1) Pepsi was banned from import in India in 1970 for having refused to release the list of its ingredients[citation needed] 2) In 1993, the ban was lifted, with Pepsi arriving on the market shortly afterwards.[citation needed]. [4]. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; Pepsi bought out its partners and ended the joint venture in 1994.

By most accounts, Pepsi gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This is particularly exacerbated when a drink is sipped at frequent intervals throughout the day. In addition, both 'diet' and non-diet variants are highly acidic, which is a cause of degradation of tooth enamel, making decay due to subsequent sugar intake more likely. Sugar is also a leading contributor to tooth decay.

An excessive intake of sugar has been suspected as a contributing factor in certain kinds of diabetes. Pepsi and other similar products contain a lot of sugar. See phosphoric acid in food. Some nutritionists assert that the phosphoric acid component of Pepsi-Cola, and other similar soft drinks, may be deleterious to bone health in both men and women, with some studies finding the effects to be more notably pronounced in female subjects.

It is Pepsi with a tropical taste of tamarind and mango. Another type is Pepsi Samba which was released in Australia in the 3rd Quarter of 2005. It is similar to other energy drinks such as Red Bull. Pepsi X is another variation which contains more caffeine than regular Pepsi-Cola and in addition also contains taurine and guaranine.

Pepsi Twist has been successfully marketed in Brazil (with lime instead of lemon), where a limited-edition version is also sold, the Pepsi Twistão, with an even stronger lime flavor. Pepsi A-ha, with a lemon flavour was launched in India in 2002 but was not successful either. PepsiCo also rivaled Coca-Cola's lemon-flavored products with Pepsi Twist, which was a commercial failure due to criticism of the taste. Many types of the drink have only been produced or sold for a limited time, such as Pepsi Holiday Spice, a spicy Hanukkah/Christmas seasonal finish of ginger and cinnamon.

In 2005, Pepsi Cappuccino was released in Romania and Bulgaria with another coffee flavored cola called Pepsi Tarik in Malaysia. Pepsico market tested coffee tasting variations of the drink with Pepsi Kona in Lehigh Valley and Pennsylvania areas between 1994 and 1996. Pepsico attempted the drink again with the Pepsi Blue in mid-2002 and withdrew it from the market in 2004. Crystal Pepsi was introduced in 1992 and sold until 1993 as a rival to New Coke which was also a failure.

Pepsico have attempted marketing many different flavors of the drink, however many were quickly discontinued amidst poor sales. Although there has always been a diet variation of the drink since it came out, Diet Wild Cherry Pepsi didn't become widely available until 2005, when Wild Cherry Pepsi was reformulated. Though rarely marketed, the drink remains widely available. In 1988, the company launched Wild Cherry Pepsi as a response to the popularity of Cherry Coke.

A caffeine-free cola called Pepsi Free was introduced in 1982 by PepsiCo as the first major-brand caffeine-free cola and is today sold as Caffeine-Free Pepsi and Caffeine-Free Diet Pepsi. Diet Pepsi is one of the most popular variations of the drink, containing no sugar and zero calories.Other popular variations of the drink are Pepsi Max and Pepsi ONE, both sugar-free colas. There are many types of Pepsi-Cola all differing in taste, price and appearance. And also in 1999 Janet Jackson signed on to the original "Ask For More" campaign which featured a song of the same name written and sung by Jackson.

Aretha Franklin was also a spokesperson in 1998. Pepsi said in a recent interview that Christina Aguilera has that 'dare for more' approach. This time Pepsi has a new spokesperson, the pop artist Christina Aguilera, a former spokesperson of Pepsi's rival Coke. He was infamously burned during the filming of a Pepsi commercial in 1984.

Singer-songwriter Michael Jackson boosted the sales of Pepsi in the 1980s when he became spokesperson for the company. Joan Crawford was married to Pepsi president Alfred Steele, and was advertising executive and board of directors member for several years. Later it used celebrities like Amitabh Bachhan, Shahrukh Khan, Kajol, Kareena Kapoor and Priyanka Chopra, as well as the national cricket team. In India, Pepsi first used the then chocolate boy Aamir Khan, model turned actress Mahima Chaudhary and model and ex-miss world Aishwarya Rai to promote its product.

have appeared in several different advertisements. As for Asia, celebrity and singers Jay Chou, Aaron Kwok, as well as the popular girl's group S.H.E. In Latin America both Colombian artists Shakira and Juanes have successfully promoted the soft drink. In Europe and the UK celebrities such as footballer David Beckham and pop stars that include Britney Spears, Jennifer Lopez, Janet Jackson, Five, the Spice Girls, S Club 7, Gary Glitter and Beyoncé Knowles have featured in campaigns for the drink.

Hundreds of celebrities have advertised for Pepsi products, for instance NASCAR driver Jeff Gordon who runs a Pepsi paint scheme at Talladega Superspeedway and Daytona International Speedway. As with most popular soft drinks, Pepsi and its associated beverages have had various celebrity spokespersons. The caffeine free Pepsi-Cola contains the same ingredients but does not include any caffeine. The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colourings, phosphoric acid, caffeine, citric acid and natural flavors.

Coke remains the more popular of the two. When the Pepsi taste became more popular, Coca-Cola adapted their drink to be closer to the American taste of Pepsi (New Coke).[3] Although Pepsi claimed this a victory for their brand of cola, Coca-Cola soon reverted because, while testing showed the taste of the new Coke was better, consumers preferred Coca-Cola to stay the same. In the past, the difference in taste between Pepsi and Coca-Cola's Coke was even greater than it is today. While some claim that Pepsi tastes identical to Coca-Cola, others say they can detect a difference.

[2]. Pepsi took great advantage of the campaign with television commercials reporting the test results to the public. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. In 1980, Pepsi introduced the Pepsi Challenge marketing campaign where Pepsico set up a blind tasting between Pepsi-Cola and rival Coca-Cola.

In 1964, the Diet Pepsi variation of the drink debuted, being the United States's first national diet soft drink. In the following years, the drink gained in popularity and in 1934, debuted the 12-ounce drink. [1]Eight years later, the company went bankrupt again, resulting in a reformulation of the Pepsi-Cola syrup formula. Megargel bought the Pepsi trademark.

In 1923, Pepsico went bankrupt due to high sugar prices as a result of World War I, assets were sold and Roy C. In 1909, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race". This forced Coca-Cola to change their formula; however, Pepsi-Cola was already free of these substances, and thus claimed they already met federal requirements. That same year, the US federal government passed the Pure Food and Drug Act, banning substances such as arsenic, lead, barium, and uranium from food and beverages.

In 1906, the logo was changed again. In 1905, Pepsi received its first logo redesign since the original design of 1898. The next year, Pepsi was sold in six-ounce bottles and sales increased to 19,848 gallons. That year, Bradham sold 7,968 gallons of syrup.

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. It was made of carbonated water, sugar, vanilla, rare oils, pepsin and kola nuts. As Pepsi was initially intended to cure stomach pains, Bradham coined the name Pepsi from the condition dyspepsia (stomachache or indigestion). On August 28, 1898 , "Brad's drink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903.

Pepsi-Cola, originally called "Brad's drink", was first made in New Bern, North Carolina in the United States in the early 1890s by pharmacist Caleb Bradham. . There are several types of Pepsi, including Pepsi Vanilla, Diet Pepsi (the most popular variant), and outside the United States, Pepsi Max. Similar to Coca-Cola, its major rival, Pepsi was originally intended to cure stomach pains.

The brand was trademarked on June 16, 1903, though the drink was first made in 1898 by pharmacist Caleb Bradham. Pepsi-Cola, most commonly called Pepsi, is a soft drink produced by PepsiCo which is sold worldwide in stores, restaurants and vending machines.