Packard

Packard Cormorant hood ornament from a 1941 180 Formal Sedan

Packard was a United States based brand of automobile. The brand went off the market in 1958 but its cars are still highly sought after by collectors today. Packards were advertised with the slogan "Ask the Man who Owns One".

History

1913 Packard 6

James Ward Packard and William Dowd Packard were unhappy with the automobiles they had purchased from other makers, and James, a mechanical engineer, had some ideas how to improve on the designs. There are several versions of the story, but by 1899, the brothers were building automobiles in their native Warren, Ohio. The company, which they called the Ohio Automobile Company, quickly introduced a number of innovations in its designs, including the modern steering wheel and the first production 12-cylinder engine. While Henry Ford was producing cars that sold for $440, Packard concentrated on upscale cars that started at $2,600. Packard automobiles developed a following not only in the United States, but also abroad, with many heads of state owning them.

The brothers needed more capital and unexpectedly found it when Henry Bourne Joy, a member of one of Detroit's oldest and wealthiest families, bought a Packard. Impressed by its reliability, he visited the Packards and soon enlisted a group of investors that included his brother-in-law, Truman Handy Newberry. On October 2, 1902, Ohio Automobile Company became Packard Motor Car Company, with James as president, and was moved to Detroit. Joy became general manager and later chairman of the board.

The Packard factory, designed by Albert Kahn, included the first use of reinforced concrete for industrial construction in Detroit. At its opening, it was considered the most modern automobile manufacturing facility in the world. Its skilled craftsmen practiced over eighty trades. The last Packards rolled off the assembly line on June 25, 1956. The 3.5 million ft2 (325,000 m²) plant covered over 35 acres (142,000 m²) and straddled East Grand Boulevard. It was later subdivided by eighty-seven different companies. Kahn also designed The Packard Proving Grounds at Utica, Michigan, which is being developed into a historical site.

By World War I, Packard was also producing engines for aircraft and boats.

Packard 120 car of 1936 1937 Packard 1941 Packard 180 Formal Sedan

In the 1930s, devastated by the Great Depression, Packard started mass-producing cars. In 1935, it introduced its first sub-$1,000 car. Car production tripled that year and doubled again in 1936. Packard produced its final hand-built car in 1939.

During World War II, Packard again built airplane engines, licensing the Merlin engine from Rolls-Royce and simplifying and improving it. The Packard engine powered the famous P-51 Mustang fighter, known as the "Cadillac of the Skies" by G.I.s in WWII. It was the fastest non-jet fighter plane ever built, and could fly higher than any of its contemporaries, allowing its pilots a greater degree of survivability in combat situations. They also built 1350, 1400, and 1500 horsepower V-12 marine engines that powered American PT boats (each boat had three) and some of Britain's patrol boats.

By the end of World War II, Packard was in excellent financial condition but suffered from a shortage of raw materials needed to manufacture automobiles again. The firm introduced its first post-war body in 1948, prior to its competition in the major firms (Cadillac, Lincoln, and Chrysler). However, the design chosen was of the "bathtub" style predicted during the war as the destined future of automobiles. Although startling at first, the influence of what were nicknamed "whales" soon vanished. And the post-war seller's market ended in 1951, the industry slumping as a whole in 1952.

Nash Motors president George Mason appraoched Packard about a merger in the early 1950s, believing that the days for independent car manufacturers were numbered. Packard was reluctant. 1953 brought about a short-term reversal of fortune and prospects looked better, but 1954 was again a down year for Packard.

On October 1, 1954, Packard merged with Studebaker creating the Studebaker-Packard Corporation. Initially, Packard's executive team had hoped Studebaker's larger network of dealers would help increase sales. The newly combined company had plans to merge into American Motors after AMC and Studebaker-Packard had achieved financial stability.

The latter merger never happened. Studebaker-Packard was devastated by the loss of millions of dollars in Studebaker's Pentagon contracts after the Korean war ended, which contracts were awarded to GM after that war. George Mason died in 1954, and George Romney killed any hope for a merger with AMC. Packard's up-again and down-again sales continued, with a profitable year in 1955 thanks to the introduction of Packard's first V-8 engines that model year--although a complete retooling for the 1955 models resulted in products so poorly made that hundreds of cars had to be repaired by dealers before they could be sold to the public. This set the stage for a disastrous 1956, which saw production drop to its lowest levels since World War I. Packard had been selling engines and transmissions to American Motors, but a parts dispute with Romney ended this arrangement in April of 1956. The company severely in debt, its creditors ordered the old Packard plants to close on August 15, 1956.

In 1957 and 1958, a Studebaker-based car bearing the Packard Clipper nameplate appeared on the market, but sales were slow. These badge engineered Studebakers were derisively referred to as Packardbakers by the press and consumers and failed to sell in sufficient numbers to keep the marque afloat. Studebaker pulled the Packard nameplate from the the marketplace in 1958to focus instead on its compact Lark.

In the Early 1960s, Studebaker-Packard was approached by French car maker Facel-Vega about the possibility rebadging the company's Facel-Vega Excellence sedan as a "Packard" for sale in North America. Daimler-Benz, which was under a distribution agreement with Studebaker-Packard, threatened to pull out of the 1958 marketing agreement, which would have cost Studebaker-Packard more in revenue than they could have made from the badge-engineered Packard.

Packard had an engineering staff that always designed good, well-made engines. Their early success was with a six-cylinder, copied by a certain British firm. This was doubled into their twelve-cylinder engine that they called the "Twin Six." They also built a low-compression straight eight, but never a sixteen-cylinder engine. After WWII, they were one of the last US firms to produce a high-compression V-8 engines, the "352", named for its 352 cubic inch (5.8 L) displacement, but it had no problems. However, they built their own automatic transmission (unlike Ford) which, although it had some advantages over Buick's, had its own deficiencies. Their last major development was the "Torsion-Level" suspension, a four-wheel torsion-bar suspension that balanced the car's height like an air-bag suspension, which its American competitors of the time could not get to work and ceased offering.

Modern Packard

A working prototype shown at the Pebble Beach Concours d'Elegance, August 2003

A new company bearing the name was started up soon after 2000 and produced at least one prototype new Packard. Interest in the prototype has been gathering, and buzz around the car rose steadily following its showing at the Pebble Beach Concours d'Elegance in 2003.

The new Packard company aims to be the only "ultra-luxury" car manufacturer in North America, aiming for spots above the niches currently occupied by Cadillac, Lincoln, and Mercedes-Benz, and competing with such marques as Aston Martin, Rolls-Royce, and -- particularly -- Maybach, a fellow-resurrection from decades past.

Packard automobile models

  • Packard 110
  • Packard 120
  • Packard 180
  • Packard 200
  • Packard 300
  • Packard 400
  • Packard Caribbean
  • Packard Cavalier
  • Packard Clipper
  • Packard Eight
    • Packard Light Eight
    • Packard Super Eight
  • Packard Executive
  • Packard Four Hundred
  • Packard Hawk (1958)
  • Packard Patrician
  • Packard Six
  • Packard Twin Six/Twelve
  • 1957 and 1958 Packards

Body styles/misc. by tradename

  • Packard Station Sedan
  • Packard Clipper Constellation
  • Ultramatic, Packards self-developed automatic transmission (1950-1956)

Also See Clipper (automobile)


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Also See Clipper (automobile). Its appearance is more akin to magenta than it is to traditional pink.
. The new Packard company aims to be the only "ultra-luxury" car manufacturer in North America, aiming for spots above the niches currently occupied by Cadillac, Lincoln, and Mercedes-Benz, and competing with such marques as Aston Martin, Rolls-Royce, and -- particularly -- Maybach, a fellow-resurrection from decades past. Hot pink (also neon pink) is bold and intense, or as Elsa Schiaparelli, the first to use hot pink called it, "shocking pink". Interest in the prototype has been gathering, and buzz around the car rose steadily following its showing at the Pebble Beach Concours d'Elegance in 2003.
. A new company bearing the name was started up soon after 2000 and produced at least one prototype new Packard. .

Their last major development was the "Torsion-Level" suspension, a four-wheel torsion-bar suspension that balanced the car's height like an air-bag suspension, which its American competitors of the time could not get to work and ceased offering. "Pink" was not a color word known to Shakespeare: it was invented in the 17th century to describe the light red flowers of pinks, flowering plants in the genus Dianthus, possibly named from the "pinked" edges of their petals appearing to have been cut with pinking shears. However, they built their own automatic transmission (unlike Ford) which, although it had some advantages over Buick's, had its own deficiencies. There are many different shades of this color. After WWII, they were one of the last US firms to produce a high-compression V-8 engines, the "352", named for its 352 cubic inch (5.8 L) displacement, but it had no problems. Pink is a color made by mixing red and white and sometimes described as being a light red, but it is more accurately a bright undersaturated red. This was doubled into their twelve-cylinder engine that they called the "Twin Six." They also built a low-compression straight eight, but never a sixteen-cylinder engine.
.

Their early success was with a six-cylinder, copied by a certain British firm. Google Answers--Pink, Why Feminine?. Packard had an engineering staff that always designed good, well-made engines. In business, 'the pink pound' or 'pink dollar' refers to the spending power of the homosexual community. Daimler-Benz, which was under a distribution agreement with Studebaker-Packard, threatened to pull out of the 1958 marketing agreement, which would have cost Studebaker-Packard more in revenue than they could have made from the badge-engineered Packard. A Dutch newsgroup about homosexuality is called nl.roze, roze being Dutch for pink. In the Early 1960s, Studebaker-Packard was approached by French car maker Facel-Vega about the possibility rebadging the company's Facel-Vega Excellence sedan as a "Packard" for sale in North America. Nowadays, it is often worn with pride.

Studebaker pulled the Packard nameplate from the the marketplace in 1958to focus instead on its compact Lark. Where Jews were forced to wear the familiar yellow stars of David, convicted homosexual men were forced to wear a pink triangle. These badge engineered Studebakers were derisively referred to as Packardbakers by the press and consumers and failed to sell in sufficient numbers to keep the marque afloat. This symbolic usage stems from the symbols used by the Nazis to label their prisoners in the concentration camps [1]. In 1957 and 1958, a Studebaker-based car bearing the Packard Clipper nameplate appeared on the market, but sales were slow. Pink is also associated with homosexuals and bisexuals, often in the form of a pink triangle. The company severely in debt, its creditors ordered the old Packard plants to close on August 15, 1956. Men today recently are now buying pink clothes, which was until recently considered taboo for men (at least in the West).

Packard had been selling engines and transmissions to American Motors, but a parts dispute with Romney ended this arrangement in April of 1956. Although this trend persists, the current wave of feminism advocates choice, and many women have sought to reclaim aspects of the old-style female, including pink (and indeed dresses and skirts), as something to be proud of. This set the stage for a disastrous 1956, which saw production drop to its lowest levels since World War I. Some feminists have decried the color pink, along with dresses and skirts, as something related to the pre-feminism "old-style female", which they detest as a symbol of the oppression and limitations of that era. Packard's up-again and down-again sales continued, with a profitable year in 1955 thanks to the introduction of Packard's first V-8 engines that model year--although a complete retooling for the 1955 models resulted in products so poorly made that hundreds of cars had to be repaired by dealers before they could be sold to the public. The color pink also has an association with female genitalia. George Mason died in 1954, and George Romney killed any hope for a merger with AMC. Carrie, from Sex and the City, for example, is seen wearing pink dresses very often in the television series, and Elle, from the Legally Blonde movie series, prefers pink over any other color.

Studebaker-Packard was devastated by the loss of millions of dollars in Studebaker's Pentagon contracts after the Korean war ended, which contracts were awarded to GM after that war. The color of pink is now associated with womanhood, just like blue is associated with boys and manhood, although The Ladies Home Journal said the reverse was the "generally accepted rule" in an edition of 1918, describing pink as "more decided and stronger" while blue was "more delicate and dainty". The latter merger never happened. to be in the pink. The newly combined company had plans to merge into American Motors after AMC and Studebaker-Packard had achieved financial stability. In maps of political parties in Portugal, pink is used to represent the Socialist Party. Initially, Packard's executive team had hoped Studebaker's larger network of dealers would help increase sales. Among other lines, one is "Pink is like red but not quite.".

On October 1, 1954, Packard merged with Studebaker creating the Studebaker-Packard Corporation. Pink is also the subject of a song by Aerosmith. 1953 brought about a short-term reversal of fortune and prospects looked better, but 1954 was again a down year for Packard. Pink, being a 'watered-down' red, is sometimes used in a derogatory way to describe a watered-down socialist. Packard was reluctant. Pink along with red is traditionally used on maps for territory ruled by the British Empire or for members of the Commonwealth of Nations. Nash Motors president George Mason appraoched Packard about a merger in the early 1950s, believing that the days for independent car manufacturers were numbered. However, in Protestantism, the pink candle is sometimes lit on the Fourth Sunday of Advent, the Sunday of Love.

And the post-war seller's market ended in 1951, the industry slumping as a whole in 1952. It is used for the Third Sunday of Advent, the Sunday of Joy at the impending birth of Jesus. Although startling at first, the influence of what were nicknamed "whales" soon vanished. In Catholicism, Pink symbolizes joy and happiness. However, the design chosen was of the "bathtub" style predicted during the war as the destined future of automobiles. Similarly, the (London) Financial Times newspaper has, since 1893, used a distinctive salmon-pink color for its newsprint, mainly as a way to distinguish itself from competitors. The firm introduced its first post-war body in 1948, prior to its competition in the major firms (Cadillac, Lincoln, and Chrysler). The leader in the Giro d'Italia cycle race wears a pink jersey (maglia rosa); this reflects the distinctive pink-colored newsprint of the sponsoring Italian La Gazzetta dello Sport newspaper.

By the end of World War II, Packard was in excellent financial condition but suffered from a shortage of raw materials needed to manufacture automobiles again. Pink is the color of the snooker ball which has a 6-point value. They also built 1350, 1400, and 1500 horsepower V-12 marine engines that powered American PT boats (each boat had three) and some of Britain's patrol boats. This may be because of pink's association with women, or from the pink hue of flesh or a blush or any number of such reasons. It was the fastest non-jet fighter plane ever built, and could fly higher than any of its contemporaries, allowing its pilots a greater degree of survivability in combat situations. Pink also carries a connotation of sexuality in Japan. The Packard engine powered the famous P-51 Mustang fighter, known as the "Cadillac of the Skies" by G.I.s in WWII. Cherry blossoms tend to show pink so this relation may be hinted at as well in anime.

During World War II, Packard again built airplane engines, licensing the Merlin engine from Rolls-Royce and simplifying and improving it. Associated with females and generally carries a connotation of feminine, innocent, childlike, or with other pastels as spring or flowers. Packard produced its final hand-built car in 1939. While the west typically refers to adult films as "blue movies", in Japan these films are often called "Pink Movies". Car production tripled that year and doubled again in 1936. In 1935, it introduced its first sub-$1,000 car.

In the 1930s, devastated by the Great Depression, Packard started mass-producing cars. By World War I, Packard was also producing engines for aircraft and boats. Kahn also designed The Packard Proving Grounds at Utica, Michigan, which is being developed into a historical site. It was later subdivided by eighty-seven different companies.

The 3.5 million ft2 (325,000 m²) plant covered over 35 acres (142,000 m²) and straddled East Grand Boulevard. The last Packards rolled off the assembly line on June 25, 1956. Its skilled craftsmen practiced over eighty trades. At its opening, it was considered the most modern automobile manufacturing facility in the world.

The Packard factory, designed by Albert Kahn, included the first use of reinforced concrete for industrial construction in Detroit. Joy became general manager and later chairman of the board. On October 2, 1902, Ohio Automobile Company became Packard Motor Car Company, with James as president, and was moved to Detroit. Impressed by its reliability, he visited the Packards and soon enlisted a group of investors that included his brother-in-law, Truman Handy Newberry.

The brothers needed more capital and unexpectedly found it when Henry Bourne Joy, a member of one of Detroit's oldest and wealthiest families, bought a Packard. Packard automobiles developed a following not only in the United States, but also abroad, with many heads of state owning them. While Henry Ford was producing cars that sold for $440, Packard concentrated on upscale cars that started at $2,600. The company, which they called the Ohio Automobile Company, quickly introduced a number of innovations in its designs, including the modern steering wheel and the first production 12-cylinder engine.

There are several versions of the story, but by 1899, the brothers were building automobiles in their native Warren, Ohio. James Ward Packard and William Dowd Packard were unhappy with the automobiles they had purchased from other makers, and James, a mechanical engineer, had some ideas how to improve on the designs. . Packards were advertised with the slogan "Ask the Man who Owns One".

The brand went off the market in 1958 but its cars are still highly sought after by collectors today. Packard was a United States based brand of automobile. Ultramatic, Packards self-developed automatic transmission (1950-1956). Packard Clipper Constellation.

Packard Station Sedan. 1957 and 1958 Packards. Packard Twin Six/Twelve. Packard Six.

Packard Patrician. Packard Hawk (1958). Packard Four Hundred. Packard Executive.

Packard Super Eight. Packard Light Eight. Packard Eight

    . Packard Clipper.

    Packard Cavalier. Packard Caribbean. Packard 400. Packard 300.

    Packard 200. Packard 180. Packard 120. Packard 110.