Old Navy

Old Navy logo

Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth & Towne brands. Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California.

History

Launched in 1994 as a value chain, Old Navy opened its first store Colma, California. As of 2005, Old Navy has more than 800 stores in many cities in the United States and Canada, the largest of which is in Chicago, Illinois.

The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor.

The online store, oldnavy.com, commenced operations in 2000.

In 2001, Old Navy opened 12 stores in Canada, offerring the same products at slightly higher prices.

Concept

Old Navy's target market largely consists of teenagers; accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. counterparts. (And rivals like American Eagle, Abercrombie and Fitch and Hollister) Old Navy's stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. Perhaps Old Navy's most recognizable product are their popular flip-flops.

Old Navy informally bills itself as an all-American brand. The chain releases a shirt every summer emblazoned with an American flag. Each year's shirt features a slightly-altered flag graphic with the year listed below. In its Canadian stores, a similar shirt with the Canadian flag is sold.

Advertisement Campaigns

The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retro time period, vaguely between 1940 and 1960. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!".

Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild and hip hop artist Lil Kim. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. According to Gap Inc., Magic, a Airedale terrier mix, was rescued from the streets of San Jose. Magic remains an informal mascot of the company, though Donovan has since passed away.

Jeffersons stars Isabel Sanford and Sherman Helmsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s.


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Jeffersons stars Isabel Sanford and Sherman Helmsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s. The origin of something (from the Latin origo, "beginning") is where it came from, in the sense of a physical location or a metaphysical source. Magic remains an informal mascot of the company, though Donovan has since passed away. You may also be looking for Origen, the Christian scholar and theologian. According to Gap Inc., Magic, a Airedale terrier mix, was rescued from the streets of San Jose. Origins can also refer to a brand by Estée Lauder Inc. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. Origin or Manifold: Origin is a science fiction book by Stephen Baxter.

Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild and hip hop artist Lil Kim. Secret Origins was a comic book series published by DC Comics that told the origins of different characters in each issue. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!". Origin is a comic book mini-series published by Marvel Comics in 2002, telling the origin of the superhero Wolverine, Marvel's ultimate "man without a past". In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. Such stories are considered very significant by fans; characters whose origins have never been told are subject to wide speculation.

    . The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retro time period, vaguely between 1940 and 1960. In comic books, an origin story tells how a character gained his special abilities and/or how he became a superhero or supervillain.

    In its Canadian stores, a similar shirt with the Canadian flag is sold. Origin is the name of a biographical novel by writer Irving Stone based on the life of Charles Darwin. Each year's shirt features a slightly-altered flag graphic with the year listed below. The Origin may refer to Charles Darwin's 1859 book The Origin of Species

      . The chain releases a shirt every summer emblazoned with an American flag. In literature. Old Navy informally bills itself as an all-American brand. On the television show Stargate SG-1 origin may refer to the religion created by the Ori.

      Perhaps Old Navy's most recognizable product are their popular flip-flops. In Television

        . In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. Origin is a death metal band from Kansas, United States. (And rivals like American Eagle, Abercrombie and Fitch and Hollister) Old Navy's stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. Origin is an album by Evanescence. counterparts. In music:
          .

          Old Navy's target market largely consists of teenagers; accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. Origins can mean Origins International Game Expo, a gaming convention. In 2001, Old Navy opened 12 stores in Canada, offerring the same products at slightly higher prices. Origin can mean Origin Systems, a computer game developer. The online store, oldnavy.com, commenced operations in 2000. In games:

            . While this motif was quickly dropped, many stores retain a warehouse-like/urban decor. Origin can mean Origin B.V. IT company formed with the merger of BSO and Philips C&P (Communications & Processing) division.(See: Atos Origin).

            The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. In Business:

              . As of 2005, Old Navy has more than 800 stores in many cities in the United States and Canada, the largest of which is in Chicago, Illinois. Toponymy -- origin of place names. Launched in 1994 as a value chain, Old Navy opened its first store Colma, California. Paleoanthropology -- the study of human origin. . Etymology -- origin of words.

              Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California. Epistemology -- origin of knowledge. Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth & Towne brands. Cosmology -- origin and evolution of the universe. The following branches of science and philosophy deal with origins.

                . the origin of a coordinate system is the point where the axes of the system intersect.

                In mathematics:

                  .

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