Old Navy

Old Navy logo

Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth & Towne brands. Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California.

History

Launched in 1994 as a value chain, Old Navy opened its first store Colma, California. As of 2005, Old Navy has more than 800 stores in many cities in the United States and Canada, the largest of which is in Chicago, Illinois.

The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor.

The online store, oldnavy.com, commenced operations in 2000.

In 2001, Old Navy opened 12 stores in Canada, offerring the same products at slightly higher prices.

Concept

Old Navy's target market largely consists of teenagers; accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. counterparts. (And rivals like American Eagle, Abercrombie and Fitch and Hollister) Old Navy's stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. Perhaps Old Navy's most recognizable product are their popular flip-flops.

Old Navy informally bills itself as an all-American brand. The chain releases a shirt every summer emblazoned with an American flag. Each year's shirt features a slightly-altered flag graphic with the year listed below. In its Canadian stores, a similar shirt with the Canadian flag is sold.

Advertisement Campaigns

The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retro time period, vaguely between 1940 and 1960. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!".

Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild and hip hop artist Lil Kim. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. According to Gap Inc., Magic, a Airedale terrier mix, was rescued from the streets of San Jose. Magic remains an informal mascot of the company, though Donovan has since passed away.

Jeffersons stars Isabel Sanford and Sherman Helmsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s.


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Jeffersons stars Isabel Sanford and Sherman Helmsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s. The categories are named for cities and areas associated with each design:. Magic remains an informal mascot of the company, though Donovan has since passed away. Carpet dealers have developed a classification for Persian carpets based on design, type of fabric, and weaving technique. According to Gap Inc., Magic, a Airedale terrier mix, was rescued from the streets of San Jose. The influence of Persian carpets is readily apparent in his carpet designs. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. A fine and well-known example of the later was purchased by the Victoria and Albert Museum under the guidance of William Morris.

Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild and hip hop artist Lil Kim. She identified their unique structure and named it the "vase technique." Carpet types in this group include garden carpets (ornamented with formal gardens and water channels) and the ogival lattice carpets. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!". The seven classes of Kerman carpet were defined by May Beattie. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. They are characterized by a red field with scrolling vine ornament and palmettes with dark green or blue borders. The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retro time period, vaguely between 1940 and 1960. The Herat carpets, or ones of similar design created in Lahore and Agra, India, are the most numerous in Western collections.

In its Canadian stores, a similar shirt with the Canadian flag is sold. One carpet, for example, is known to have been sold in Germany for $20,000 in 1969. Each year's shirt features a slightly-altered flag graphic with the year listed below. The Kashan rugs are among the most valuable in existence. The chain releases a shirt every summer emblazoned with an American flag. Most famously, for the three silk hunting carpet masterpieces depicting mounted hunters and animal prey (currently in the collections of the Vienna Museum of Applied Arts (aka the MAK), the Museum of Fine Arts, Boston, and the Stockholm Museum). Old Navy informally bills itself as an all-American brand. Kashan is known for its silk carpet production.

Perhaps Old Navy's most recognizable product are their popular flip-flops. Perhaps the most well-known of the Tabriz works are the twin Ardabil carpets most likely made for the shrine at Ardabil (today in the collections of the Victoria and Albert Museum in London and the Los Angeles County Museum). In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. The majority of carpets from Tabriz have a central medallion and quartered corner medallions superimposed over a field of scrolling vine ornament, sometimes punctuated with mounted hunters, single animals, or animal combat scenes. (And rivals like American Eagle, Abercrombie and Fitch and Hollister) Old Navy's stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. The major classical centers of carpet production in Persia were in Tabriz (1500-1550), Kashan (1525-1650), Herat (1525-1650), and Kerman (1600-1650). counterparts. Also see: Knots per sq cm).

Old Navy's target market largely consists of teenagers; accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. When comparing carpets the only way to definitively identify the knot used is to splay open the pile by bending the rug against itself and looking at the base of the knot. In 2001, Old Navy opened 12 stores in Canada, offerring the same products at slightly higher prices. Today, it is common to see carpets woven in both Turkey and Iran using either of the two knot styles. The online store, oldnavy.com, commenced operations in 2000. However, given that a well made and taken care of carpet in either style can easily last several hundred years this is usually disregarded. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor. It is also common to see Anatolian rugs identified as longer lasting, which they probably are.

The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. The result of these factors has concequently created the ancient and international reputation of the 'persian carpet' in terms of quality. As of 2005, Old Navy has more than 800 stores in many cities in the United States and Canada, the largest of which is in Chicago, Illinois. The traditional Anatolian style also reduces the number of Knots per sq cm. Launched in 1994 as a value chain, Old Navy opened its first store Colma, California. Ultimately, this process of 'double knotting' in traditional Anatolian/Turkish carpets results in a slightly more block like image when compared to the traditional 'single knotted' Persian carpet. . This means that for every 'vertical strand' of thread in a carpet, an Anatolian carpet has two loops as opposed to the one loop for the various Persian rugs that use a Persian 'single' knot.

Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California. Typically, a traditional Persian carpet is tied with a singe looping knot (Persian or Senneh Knot), meanwhile the traditional Anatolian carpet is tied with a double looping knot (Turkish or Ghiordes Knot). Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth & Towne brands. The difference between Anatolian (Turkish) and Persian rugs is today largely one of tradition. Many fine pieces of the Persian carpet are to be found in The Carpet Museum of Iran in Tehran. Although carpet production has mostly become mechanized today, the traditional hand woven rugs are still widely found all around the world, and usually have higher prices than their machine woven counterparts.

According to this theory the art of carpet-weaving is at least 3500 years old. Most experts believe that the Pazyryk carpet is a late achievement of at least one thousand years of technique evolution and history. The advanced weaving technique used in the Pazyryk carpet indicates a long history of evolution and experience in this art. This carpet is 1.83×2 meters and has 36 symmetrical knots per cm².

Radiocarbon testing revealed that Pazyryk carpet was woven in the 5th century BC. It was discovered in the grave of a Scythian prince by a group of Russian archaeologists under the supervision of Sergei Ivanovich Rudenko. In a unique archaeological excavation in 1949 however, the exceptional Pazyryk carpet was discovered among the ices of Pazyryk Valley, in Altai Mountains in Siberia. These pieces attracted the attention of researchers earlier this century, and now they are kept in the Museum of Turkish and Islamic Art in Istanbul and the Mowlana Museum in Konya.

Among the oldest pieces discovered are those found in Eastern Turkestan, dating back to the third to fifth centuries AD, and also some of the hand-weavings of the Seljuks of Asia Minor on exhibit in Ala’edin Mosque in Konya and Ashrafoghlu Mosque in Beyshehir, Turkey. Such fragments do not help very much in recognizing the carpet-weaving characteristics of pre-Seljuk period (13th and 14th centuries AD) in Persia. What has remained from early times as evidence of carpet-weaving is nothing more than a few pieces of worn-out rugs. Therefore archaeologists are not able to make any particularly useful discoveries during archaeological excavations, save for special circumstances.

With the passage of time, the materials used in carpets, including wool and cotton, decay. . The majority of these carpets are wool, but several silk examples produced in Kashan survive. Still, some show figures engaged either in the hunt or feasting scenes.

This is because Islam, the dominant religion in that part of the world, forbids their depiction. Common motifs include scrolling vine networks, arabesques, palmettes, cloud bands, medallions, and overlapping geometric compartments rather than animals and humans. There is much variety among classical Persian carpets of the 16th and 17th century. However, painted depictions prove a longer history of production.

The earliest surviving corpus of Persian carpets come from the Safavid dynasty (1501-1736) in the 16th century. Carpet-weaving is undoubtedly one of the most distinguished manifestations of Persian culture and art, and dates back to the Bronze Age. The Persian rug is an essential part of Persian (Iranian) art and culture.

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