Old Navy

Old Navy logo

Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth & Towne brands. Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California.

History

Launched in 1994 as a value chain, Old Navy opened its first store Colma, California. As of 2005, Old Navy has more than 800 stores in many cities in the United States and Canada, the largest of which is in Chicago, Illinois.

The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor.

The online store, oldnavy.com, commenced operations in 2000.

In 2001, Old Navy opened 12 stores in Canada, offerring the same products at slightly higher prices.

Concept

Old Navy's target market largely consists of teenagers; accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. counterparts. (And rivals like American Eagle, Abercrombie and Fitch and Hollister) Old Navy's stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. Perhaps Old Navy's most recognizable product are their popular flip-flops.

Old Navy informally bills itself as an all-American brand. The chain releases a shirt every summer emblazoned with an American flag. Each year's shirt features a slightly-altered flag graphic with the year listed below. In its Canadian stores, a similar shirt with the Canadian flag is sold.

Advertisement Campaigns

The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retro time period, vaguely between 1940 and 1960. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!".

Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild and hip hop artist Lil Kim. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. According to Gap Inc., Magic, a Airedale terrier mix, was rescued from the streets of San Jose. Magic remains an informal mascot of the company, though Donovan has since passed away.

Jeffersons stars Isabel Sanford and Sherman Helmsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s.


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Jeffersons stars Isabel Sanford and Sherman Helmsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s. The word also has many specialized meanings in various disciplines and contexts:. Magic remains an informal mascot of the company, though Donovan has since passed away. The subject of an image need not be real; it may be an abstract concept, such as a graph or function—or an imaginary entity or being. According to Gap Inc., Magic, a Airedale terrier mix, was rescued from the streets of San Jose. A mental image exists in someone's mind: something one remembers or imagines. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. A fixed image, also called hardcopy, is one that has been recorded on a material object, such as paper or textile.

Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild and hip hop artist Lil Kim. This may be a reflection of an object by a mirror, a projection of the sun on a wall by a pinhole camera, or a scene displayed on a cathode ray tube. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!". A volatile image is one that exists only for a short period of time. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. In this wider sense, images can also be produced manually, such as by drawing, painting, carving, by computer graphics technology, or a combination of the two, especially in a pseudo-photograph. The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retro time period, vaguely between 1940 and 1960. The word image' is also used in the broader sense of any two-dimensional figure or illustration, such as a map, a graph, a pie chart, or an abstract painting.

In its Canadian stores, a similar shirt with the Canadian flag is sold. and natural objects and phenomena, such as the human eye or water surfaces. Each year's shirt features a slightly-altered flag graphic with the year listed below. They are typically produced by optical devices—such as a cameras, mirrors, lenses, telescopes, microscopes, etc. The chain releases a shirt every summer emblazoned with an American flag. Images may be two dimensional, such as a photograph, or three dimensional such as in a statue. Old Navy informally bills itself as an all-American brand. In common usage, an image (from Latin imago) or picture is an artifact that reproduces the likeness of some subject—usually a physical object or a person.

Perhaps Old Navy's most recognizable product are their popular flip-flops. The IMAGE spacecraft currently observing the Earth's magnetosphere. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. Image Comics is an American publisher of comic books. (And rivals like American Eagle, Abercrombie and Fitch and Hollister) Old Navy's stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. In marketing image is often used as shorthand for the perception that consumers have for a brand, its values and its benefits (often referred to as brand image). counterparts. In social psychology an image is a representation.

Old Navy's target market largely consists of teenagers; accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. In religion, a 'cult image may be revered as an icon or deprecated as an idol. In 2001, Old Navy opened 12 stores in Canada, offerring the same products at slightly higher prices. In philosophy, an image is a conception or idea. The online store, oldnavy.com, commenced operations in 2000. In finance, the image is a coefficient (stock image) that bridges a stock's fundamental value and its market price. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor. In mathematics, an image of a function consist of the output values of the mathematical function.

The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. A ROM image is a copy of the contents of an entire ROM chip, typically a video game executable, which may then be stored on another medium (in the case of copyrighted games, this comes under the category of software piracy). As of 2005, Old Navy has more than 800 stores in many cities in the United States and Canada, the largest of which is in Chicago, Illinois. See kernel (computers). Launched in 1994 as a value chain, Old Navy opened its first store Colma, California. An executable image is a structured file containing machine instructions and data, which can be loaded into a process's virtual memory and executed. . A core image (or core dump, from magnetic core memory, the predominant RAM technology of the 1960s) is a faithful copy of the data stored in the main memory of a computer or process.

Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California. In particular,

    . Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth & Towne brands. In computer science the word image can also mean an exact (bit-by-bit) copy of the contents of some device, such as a hard disk, floppy disk, CD-ROM, semiconductor storage chip, etc. A number of standard test images are in use in the image processing literature which serve as a common test of various image processing algorithms. For embedding an image in a webpage, see HTML element#Images.

    a raster map, an image file, or a 2D computer graphics model. In computer graphics and digital image processing, the word image almost always means digital image or, by extension, any computer description of an image, e.g. See image processing. This sense covers not only digital images but also analog ones, such as photographs.

    In many other scientific and technical contexts, image usually means a two-dimensional signal—a physical phenomenon that can be modeled as a function from a two-dimensional domain (such as the plane or a rectangle) to some set of values, usually real numbers or vectors. In geometric optics, a lens can produce a real image or a virtual image.

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