Old Navy

Old Navy logo

Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth & Towne brands. Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California.

History

Launched in 1994 as a value chain, Old Navy opened its first store Colma, California. As of 2005, Old Navy has more than 800 stores in many cities in the United States and Canada, the largest of which is in Chicago, Illinois.

The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor.

The online store, oldnavy.com, commenced operations in 2000.

In 2001, Old Navy opened 12 stores in Canada, offerring the same products at slightly higher prices.

Concept

Old Navy's target market largely consists of teenagers; accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. counterparts. (And rivals like American Eagle, Abercrombie and Fitch and Hollister) Old Navy's stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. Perhaps Old Navy's most recognizable product are their popular flip-flops.

Old Navy informally bills itself as an all-American brand. The chain releases a shirt every summer emblazoned with an American flag. Each year's shirt features a slightly-altered flag graphic with the year listed below. In its Canadian stores, a similar shirt with the Canadian flag is sold.

Advertisement Campaigns

The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retro time period, vaguely between 1940 and 1960. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!".

Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild and hip hop artist Lil Kim. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. According to Gap Inc., Magic, a Airedale terrier mix, was rescued from the streets of San Jose. Magic remains an informal mascot of the company, though Donovan has since passed away.

Jeffersons stars Isabel Sanford and Sherman Helmsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s.


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Jeffersons stars Isabel Sanford and Sherman Helmsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s. Geometry: see also pedal triangle, pedal curve. Magic remains an informal mascot of the company, though Donovan has since passed away. Examples include:. According to Gap Inc., Magic, a Airedale terrier mix, was rescued from the streets of San Jose. A pedal is a lever activated by one's foot. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. The word pedal comes from the Latin (Pes, Pedis) and relates to the foot.

Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild and hip hop artist Lil Kim. Pedal pumping is the sexual fetish of seeing women use pedals, usualy in cars. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!". not to be confused with a paddle. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. Pedal tone: a nonchord tone, usually the tonic or dominant held for an extended period of time. The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retro time period, vaguely between 1940 and 1960. When connected to audio effects, it can be used to "tap in" the length for a digital delay or flange, or to cause an effect loop to be bypassed.

In its Canadian stores, a similar shirt with the Canadian flag is sold. The purpose is to tap the pedal in time with the music, which allows the sequencer or drum machine to stay "in-sync". Each year's shirt features a slightly-altered flag graphic with the year listed below. Tap pedal: this is a small electronic pedal, similar or identical to the ones used with synthesizers, but is connected to audio effects equipment, a music sequencer, or drum machine. The chain releases a shirt every summer emblazoned with an American flag. Effects pedal used commonly for electric guitars. Old Navy informally bills itself as an all-American brand. Synthesizers use an electronic pedal, which can function as a sustain pedal or be programmed to perform other functions.

Perhaps Old Navy's most recognizable product are their popular flip-flops. Some electric pianos, like the Fender Rhodes, uses a mechanical pedal for sustain. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. Electric pianos and synthesizers can also connect to pedals. (And rivals like American Eagle, Abercrombie and Fitch and Hollister) Old Navy's stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. An effects pedal, which, on electronic organs, may be programmed to alter pitch or perform other functions. counterparts. A crescendo pedal, with which the organist progressively adds stops as she presses down more and more firmly.

Old Navy's target market largely consists of teenagers; accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. One or more expression pedals, which effectively control the volume either of the music overall or of discrete divisions; as the organist increases pressure, the power of her music increases. In 2001, Old Navy opened 12 stores in Canada, offerring the same products at slightly higher prices. The pedalboard, which contains approximately one dozen to three dozen pedals that resemble the keyboards (or "manuals"); when one of these pedals is depressed, it causes a note (or group of notes) to sound. The online store, oldnavy.com, commenced operations in 2000. Pipe and electronic organs have a variety of pedals, some of which are:

    . While this motif was quickly dropped, many stores retain a warehouse-like/urban decor. A damper pedal (sometimes called the sustain pedal) which causes notes to sustain after the key for that note has been released.

    The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. A sostenuto pedal (usually the one missing if the piano has only two pedals) works similar to the damper pedal except only the notes being played when the pedal is depressed are sustained. As of 2005, Old Navy has more than 800 stores in many cities in the United States and Canada, the largest of which is in Chicago, Illinois. This creates a "softer" sound. Launched in 1994 as a value chain, Old Navy opened its first store Colma, California. A soft pedal which causes the hammer to hit only two strings of a note instead of three. . Most pianos have two or three piano pedals (from left to right):

      .

      Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California. A pedalo is a small boat, usually used for recreational purposes, powered by pedals. Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth & Towne brands. In the case of a back pedalling brake, they are also used for applying the brake in the back wheel, again through the chain. Bicycle pedal: on a bicycle, each of two platforms at the end of the crankarms, connected such that while the crank arms rotate, the pedals can stay parallel to the shoe soles; this human powered rotation provides the propulsion, usually through a bicycle chain that makes the back wheel turn. It is usually narrow and close to the car floor allowing the driver's heel to rest on the car floor.

      gas pedal (accelerator): controls air supply to the automobile's engine. brake pedal, which is usually wide and elevated well above the car floor. operated by the right foot:

        . clutch pedal (except in the case of automatic transmission).

        operated by the left foot:

          . An automobile has usually three pedals, from left to right:
            .

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