Old Navy

Old Navy logo

Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth & Towne brands. Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California.

History

Launched in 1994 as a value chain, Old Navy opened its first store Colma, California. As of 2005, Old Navy has more than 800 stores in many cities in the United States and Canada, the largest of which is in Chicago, Illinois.

The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor.

The online store, oldnavy.com, commenced operations in 2000.

In 2001, Old Navy opened 12 stores in Canada, offerring the same products at slightly higher prices.

Concept

Old Navy's target market largely consists of teenagers; accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. counterparts. (And rivals like American Eagle, Abercrombie and Fitch and Hollister) Old Navy's stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. Perhaps Old Navy's most recognizable product are their popular flip-flops.

Old Navy informally bills itself as an all-American brand. The chain releases a shirt every summer emblazoned with an American flag. Each year's shirt features a slightly-altered flag graphic with the year listed below. In its Canadian stores, a similar shirt with the Canadian flag is sold.

Advertisement Campaigns

The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retro time period, vaguely between 1940 and 1960. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!".

Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild and hip hop artist Lil Kim. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. According to Gap Inc., Magic, a Airedale terrier mix, was rescued from the streets of San Jose. Magic remains an informal mascot of the company, though Donovan has since passed away.

Jeffersons stars Isabel Sanford and Sherman Helmsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s.


This page about Old Navy includes information from a Wikipedia article.
Additional articles about Old Navy
News stories about Old Navy
External links for Old Navy
Videos for Old Navy
Wikis about Old Navy
Discussion Groups about Old Navy
Blogs about Old Navy
Images of Old Navy

Jeffersons stars Isabel Sanford and Sherman Helmsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s. Many other graphic formats are used, including TIFF, PNG, GIF, and RAW. Magic remains an informal mascot of the company, though Donovan has since passed away. Digital photos can be stored in various file formats, of which JPEG is one of the most popular. According to Gap Inc., Magic, a Airedale terrier mix, was rescued from the streets of San Jose. As with many past ideas in consumer film formats, APS has become less popular and will be discontinued in the near future. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. APS was developed by several of the major film manufacturers to provide a "smart" film with different formats and computerized options available, though APS panoramas were created using a mask in panorama-capable cameras, far less desirable than a true panoramic camera which achieves its effect through wider film format.

Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild and hip hop artist Lil Kim. Since the 1990s, panoramic photos have been relatively easy for the general population to take on Advanced Photo System film. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!". Panoramic format Images can be taken by using special cameras like the Hasselblad Xpan on standard film. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. Black and white film is considerably easier to develop than colour. The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retro time period, vaguely between 1940 and 1960. Since then, color photography has dominated popular photography, although the black and white format remains popular for amateur photographers and artists.

In its Canadian stores, a similar shirt with the Canadian flag is sold. Although methods for developing color photos were available as early as the late 19th century, they did not become widely available until the 1940s or 50s, and even in until the 1960s most photographs were taken in black and white. Each year's shirt features a slightly-altered flag graphic with the year listed below. Originally almost all photographs were black-and-white. The chain releases a shirt every summer emblazoned with an American flag. Most photographs published in magazines are still originally taken on colour transparency film. Old Navy informally bills itself as an all-American brand. Slides are widely used by professionals mostly due to their sharpness and accuracy of colour rendition.

Perhaps Old Navy's most recognizable product are their popular flip-flops. Another widely used film is the positive film used for producing transparencies, usually mounted in cardboard or plastic frames called slides. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. In the two-step process the film holds a negative image (colours and lights/darks are inverted), which is then transferred onto photographic paper as a positive image. (And rivals like American Eagle, Abercrombie and Fitch and Hollister) Old Navy's stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. Most traditional photographs are produced with a two-step chemical process. counterparts. Photographs can also be made by placing objects on photosensitive paper and exposing it to light (the result is often called a photogram) or by placing objects on the platen of a flatbed scanner (see scanner art).

Old Navy's target market largely consists of teenagers; accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. Most photographs are made with a camera, which focuses the light onto either photographic film or a CCD or CMOS image sensor. In 2001, Old Navy opened 12 stores in Canada, offerring the same products at slightly higher prices. The most common photographs are those created of reflected visible wavelengths, producing permanent records of what the human eye can see. The online store, oldnavy.com, commenced operations in 2000. paper) created by collecting and focusing reflected rays electromagnetic radiation. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor. A photograph (often shortened to photo) is an image (or a representation of that on e.g.

The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. As of 2005, Old Navy has more than 800 stores in many cities in the United States and Canada, the largest of which is in Chicago, Illinois. Launched in 1994 as a value chain, Old Navy opened its first store Colma, California. .

Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California. Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth & Towne brands.

08-31-15 FTPPro Support FTPPro looks and feels just like Windows Explorer Contact FTPPro FTPPro Help Topics FTPPro Terms Of Use ftppro.com/browse2000.php Business Search Directory Real Estate Database WebExposure.us Google+ Directory Dan Schmidt is a keyboardist, composer, songwriter, and producer.