Old Navy

Old Navy logo

Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth & Towne brands. Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California.

History

Launched in 1994 as a value chain, Old Navy opened its first store Colma, California. As of 2005, Old Navy has more than 800 stores in many cities in the United States and Canada, the largest of which is in Chicago, Illinois.

The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor.

The online store, oldnavy.com, commenced operations in 2000.

In 2001, Old Navy opened 12 stores in Canada, offerring the same products at slightly higher prices.

Concept

Old Navy's target market largely consists of teenagers; accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. counterparts. (And rivals like American Eagle, Abercrombie and Fitch and Hollister) Old Navy's stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. Perhaps Old Navy's most recognizable product are their popular flip-flops.

Old Navy informally bills itself as an all-American brand. The chain releases a shirt every summer emblazoned with an American flag. Each year's shirt features a slightly-altered flag graphic with the year listed below. In its Canadian stores, a similar shirt with the Canadian flag is sold.

Advertisement Campaigns

The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retro time period, vaguely between 1940 and 1960. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!".

Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild and hip hop artist Lil Kim. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. According to Gap Inc., Magic, a Airedale terrier mix, was rescued from the streets of San Jose. Magic remains an informal mascot of the company, though Donovan has since passed away.

Jeffersons stars Isabel Sanford and Sherman Helmsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s.


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Jeffersons stars Isabel Sanford and Sherman Helmsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s.
. Magic remains an informal mascot of the company, though Donovan has since passed away. Sociology, economics, and politics represent modes by which people investigate how to maximize a collective survival strategy. According to Gap Inc., Magic, a Airedale terrier mix, was rescued from the streets of San Jose. Cosmology is a subset philosophy which explores where people come from and where they are going. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. Religion, philosophy, and science represent modes and aspects of inquiry which attempt to investigate and understand the nature, behaviour, and purpose of people.

Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild and hip hop artist Lil Kim. Central issues of interest to people are the understanding of the human condition and the meaning of life, and survival. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!". The concept of personhood (who is a person within a society) is the fundamental component of any selective concept of people. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. In common usage, the term "people" may be synonymous with "human," or otherwise may carry an exclusive meaning. The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retro time period, vaguely between 1940 and 1960. those who belong to and function within a particular society.

In its Canadian stores, a similar shirt with the Canadian flag is sold. People are human persons —ie. Each year's shirt features a slightly-altered flag graphic with the year listed below. The chain releases a shirt every summer emblazoned with an American flag. Old Navy informally bills itself as an all-American brand.

Perhaps Old Navy's most recognizable product are their popular flip-flops. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. (And rivals like American Eagle, Abercrombie and Fitch and Hollister) Old Navy's stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. counterparts.

Old Navy's target market largely consists of teenagers; accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. In 2001, Old Navy opened 12 stores in Canada, offerring the same products at slightly higher prices. The online store, oldnavy.com, commenced operations in 2000. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor.

The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. As of 2005, Old Navy has more than 800 stores in many cities in the United States and Canada, the largest of which is in Chicago, Illinois. Launched in 1994 as a value chain, Old Navy opened its first store Colma, California. .

Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California. Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth & Towne brands.

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