Nautica

See Nautica Thorn for the Hawaiian pornstar


Nautica is a designer outerwear company founded by David Chu in 1983.

Since its global inception almost two decades ago, Nautica has evolved into a complete lifestyle brand. The line of products includes Nautica Sportswear, Jeans, Tailored, Swimwear, Sleepwear, Boys, a full line of accessories including Eyewear, Watches and Fragrances, and a Nautica Home Collection. It is often worn by men and women of a higher income bracket who also indulge in the wearing of brand names such as Polo Ralph Lauren and Gant USA.

The brand is now owned by the VF Corporation.


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The brand is now owned by the VF Corporation. The terms "Middle Eastern" and "Westerner" follow the same pattern as "oriental", yet are subject to less controversy. It is often worn by men and women of a higher income bracket who also indulge in the wearing of brand names such as Polo Ralph Lauren and Gant USA. However, traditionally, Europe has considered itself to be the West (not the center), while the areas around Israel, Turkey, Greece and Egypt, have been considered to be near the center of the world. The line of products includes Nautica Sportswear, Jeans, Tailored, Swimwear, Sleepwear, Boys, a full line of accessories including Eyewear, Watches and Fragrances, and a Nautica Home Collection. Some consider the term "oriental" to be an example of Eurocentrism, since they see it is as a term used to describe people and regions that are to the East only in relation to Europe. Since its global inception almost two decades ago, Nautica has evolved into a complete lifestyle brand. In Europe the term is used to describe such things as the East's cuisine and goods, ancient culture, and religions, at times to denote an exotic quality.

Nautica is a designer outerwear company founded by David Chu in 1983. Its use is much less controversial in Europe and Hawaii (despite Hawaii's location, which is east of the Orient), as well as in Asia where, especially in Southeast Asian countries, the word is in comparatively widespread usage. See Nautica Thorn for the Hawaiian pornstar. Major objections to the use of Oriental are chiefly limited to North America. The main criticism of the term is that it is overly vague, referring to a category of peoples with widely divergent cultural and ethnic backgrounds and no clear division between which groups belong to the term and which do not. Some Asian Americans see parallels between the word "oriental" and "nigger", though many see it as simply old-fashioned and functionless, as many African Americans see the word "Negro".

Furthermore, it is claimed that some courses in "Oriental studies" were riddled with inaccurate information that was used to justify colonization of these countries. Many of these people saw the East as backwards, while the West was seen as logical, rational and more modern. Some people think the term "Oriental" is derogatory, largely because of its connection to imperial 19th century Europeans and Americans who are thought to have held a patronising attitude towards the region. A bottle of HP Sauce says on the label that it contains a mixture of oriental spices, for example.

Asian countries such as India, Afghanistan, and Sri Lanka are no longer generally considered by some people to be part of the Orient. The term "Oriental" refers to people, goods and culture from those areas. In popular usage, the Orient is most often used in reference to the countries of East Asia, including China, Japan, Taiwan, Korea, Vietnam, and sometimes the rest of Southeast Asia. Remnants of the older conception of the Orient still exist in the English language in such collocations as "Oriental rug" and "Oriental harem".

As awareness of the countries of Eastern Asia grew in Western European and American consciousness in the late 19th century, the term came to refer primarily to China, Japan, and the surrounding nations. This particularly included Persia, Mesopotamia, Asia Minor, and Egypt. Traditionally, the Orient referred primarily to the cultures and countries of what are now considered Eastern Europe, Northern Africa, the Middle East, and Western Asia. Oriental is also used as an adjective akin to "eastern": for example, the Philippine island Mindoro is divided into two provinces whose titles include the words "oriental" and "occidental" respectively.

For example, Mizrahi Jews (native to the Middle East) are often referred to as Oriental Jews and the University of London's School of Oriental and African Studies focuses on the Middle East, East Asia and Africa. "Oriental" is sometimes used by certain regions in the West as a term to describe people, cultures and goods from the Orient.
. The opposite term "Occident" - derived from the Latin word occidens, referring to the west - was once used to describe the western world, but has fallen into disuse.

The term is derived from the Latin word oriens, referring to where the sun rises in the east. . The Orient (orient literally means "sunrise east") is a term traditionally used to refer to Near, Middle and Far Eastern countries.

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