Juicy Couture

In 2005, Juicy licensed their name to T-Mobile for a designer version of their Sidekick II smartphone, and to Movado for a line of Juicy watches. Mock funeral service webpages for Pepe can be found all over the internet by typing "Chavo and Pepe" into any major search engine. Five more stores were planned as of 2005 in Boston, Manhattan, Santa Barbara, San Francisco, and Scottsdale. Norman Smiley sent Pepe through a wood chipper during an early-1999 episode of Monday Night Nitro. A flagship store was opened in Las Vegas in October 2004. Pepe supposedly gave Chavo advice before and during his matches, and Chavo even used Pepe as a foreign object during some of his matches. Skaist-Levy and Nash-Taylor remained co-presidents of the company, and remain the creative minds behind Juicy Couture. During a WCW storyline in which Chavo "snapped", after several failed attempts by his uncle, the late Eddie Guerrero, to try to get Chavo to adopt some of the dishonest in-ring tactics that made Eddie famous.

for US$53 million, plus a percentage of future earnings. carried a hobby-horse named Pepe everywhere he went. In 2003 Travis Jeans Inc, which owned all of Juicy assets, was purchased by Liz Claiborne Inc. Latin American professional wrestler Chavo Guerrero Jr. Juicy Couture added collections for men and children in 2002, and bathing suits and accessories for women, including shoes, handbags and jewelry (including very popular charm bracelets) were added to Juicy's line in 2004. This is in reference to the cartoon character "Pepé Le Pew". Taylor and Duran Duran singer Simon Le Bon performed at a party launching the line's East Coast debut in New York City in November, 1999. It can also be used in a derogative manner to address someone who smells.

Nash became Gela Nash-Taylor in March, 1999 when she married bassist John Taylor of Duran Duran. In Cuba, it is at times used to refer to a bastard child. The brand was originally popular on the West Coast of the United States, when their fashion lines focused on comfortable women's sweat suits and sportswear. In some regions of Latin America it is used derogatively to address people who are — or are considered — illiterate, uneducated or of a lower social class. The company was co-founded in 1994 by Pamela Skaist-Levy and Gela Nash as Travis Jeans Inc., a line of maternity jeans named for Nash's son. Spanish for putative father is padre putativo, abbreviated to p.p, and pronounced Pepe. The signature Juicy Crest, as well as the phrases "Love, P&G" are stitched on the inside tag of each item of Juicy apparel. Etymologycally, it derives from the name of Saint Joseph, considered to be the reputed father of Jesus.

Entertaining slogans often adorn Juicy apparel, such as "Wake up and smell the Couture" and "Dude, Where's my Couture?". Pepe is a nickname for any person called José, but is also often used with different conotations. The line is sold in upscale department stores and specialty stores, such as Neiman Marcus, Nordstroms, Bloomingdales, Saks Fifth Avenue, and Bergdorf Goodman. Juicy is very well-known for their terry, velour, cashmere, and fleece tracksuits, which have been made famous by the many celebrities who wear them. Juicy Couture is a stylish contemporary line of casual apparel based in Pacoima, California.

March 28, 2005. "To Live and Thrive in L.A.", Business Week. Juicy Couture official site.