JNCO

The pants were sold mainly in urban specialty stores and became popular among many members of the Raver counter-culture. See also Land's End Airport. "JNCOs" became a generic term used to refer to any brand of jean in the same straight-legged, ultrawide style. There is a theme park at Land's End. JNCO also manufactures t-shirts, fleeces, khaki pants and other clothing articles. The phrase Land's End to John o' Groats is frequently heard both as a literal journey and as a metaphor for great or all-encompassing distance. This street look was popularized throughout the 90s starting in LA and working its way nation-wide. The name has a particular resonance because it is so often used in outlining the length of Britain when races, walks and charitable events take place between Land's End and the Scottish village John o' Groats (the most northeasterly settlement in mainland Britain).

Founded in 1985 by CEO Milo Revah, JNCO is recognized by its ultrawide straight legged denim jean featuring elaborate pocket logos and a unique street look. Offshore, midway between Land's End and the Isles of Scilly, is the supposed location of the mythical lost land of Lyonesse, referred to in Arthurian literature. JNCO, pronounced "Jinco", is a California based clothing company specializing in jeans. The Longships, a few miles out, is a serpentine and quartz island. Visible from Land's End is the Longships Lighthouse. Land's End (Cornish name: Pedn a Wollaz) is a headland on the Penwith peninsula, located near Penzance, Cornwall, at the extreme south-western tip of the British mainland.