Guinness

This has become a household name, at least among the men over the period. 2006. So these people simply say "Black Dog Beer" in Cantonese while ordering it. Diane Strauss - "The Hot Wheels Newsletter" - Feb. Incidentally, Guinness advertisement posters were always associating a black bulldog with the stouts. Hot Wheels, A collectors guide - Bob Parker, 2001. Illiteracy rate was high, and these people do not know how to pronounce "Guinness Stout" while ordering it. Hot Wheels® has it's fair share of odd models, and these models have become very collectible, selling for high prices on eBay.

And these senior citizens survived through the tougher days, where education was less important. In 2006, Series 2 will consist of 30 models including the '67 Convertible Camaro and Mustang Mach 1. This is because somehow, only the elder generation prefers Guinness Stout. There was also a 2005 Toy Fair Classics Olds 442 with Spectraflame™ Blue paint. Among the Cantonese-speaking Chinese locals in Singapore and Malaysia, Guinness Stout is known as "Hak Gau Peh", literally means "Black Dog Beer". The Classics version of the Purple Passion was released with Real Rider tires at the San Diego Comic Con. The Guinness family sold the bridge to the province of British Columbia for over 6 million dollars in 1955. There were also 1:18 scale Hot Wheels® Classics and Track Sets for the 1:64 scale Classics.

The Guinness Family built the Lions Gate Bridge in Vancouver (or more accurately paid for its construction) which connects Vancouver to North Vancouver and West Vancouver over Burrard Inlet. Each of the 25 cars were released with 7 or 8 different colors. It combined with Grand Metropolitan to form Diageo PLC in 1997, at which point the Book of Records was sold to Gullane Entertainment, who in turn were purchased in 2002 by the book's current publishers, HIT Entertainment. Series 1 from 2005, consisted of 25 models, with all metal bodies and chassis, decked out with Spectraflame™ Paint. After merger with the firms of Arthur Bell and United Distillers, the firm became Guinness PLC, and was no longer headed by a family member. The Hot Wheels® Classics line was an immediate hit with enthusiasts everywhere. The Guinness company also produced the Guinness Book of Records, which originated in 1955 when a debate in a pub after a hunt could not be settled with existing reference books. For the most part it is a relatively inexpensive hobby (when compared with coin collecting, stamp collecting or Barbie collecting.) The price for a Hot Wheels® car really hasn’t changed in almost 40 years, still hanging around $1(USD) for a basic line car.

After Saunders was forced out following revelations that the United stock price had been illegally manipulated, the family presence on the board declined rapidly, and today no Guinness sits on the board of the holding company Diageo PLC. Most collectors have a love for cars and since none of us can afford all the old cars or even if we could we wouldn’t have much space to store them, so Hot Wheels fill that void. He, his son and great-grandson, the 2nd and 3rd Earls, chaired the Guinness company into the 1980s, at which time non-family chief executive Ernest Saunders became chairman as part of the merger with leading Scotch whisky producer United Distillers. People are collecting everything from only new stuff to only the older Redlines and everything in between. His eldest son Arthur, Baron Ardilaun (1840–1915), sold control of the brewery to Sir Benjamin's third son Edward (1847–1927), who became 1st Earl of Iveagh. There are hundreds, probably thousands of web pages dedicated to Hot Wheels® collecting. The grandson of the original Arthur Guinness, Sir Benjamin Guinness, was Lord Mayor of Dublin and was created a baronet in 1867, only to die the next year. Each year they offer membership into the Redline Club which gives you first chances at getting the limited edition cars as well as information like pictures of new cars or exclusive Redline Club cars, regular members aren’t privy to.

James' Gate brewery, the Storehouse is an interactive, multimedia experience taking you through all things Guinness. In 2001 Mattel saw how much collecting was affecting their sales and put together www.hotwheelscollectors.com as an online way to unite collectors by offering limited edition cars, information about upcoming releases and events, as well as chat and trade boards. Located on the site of the St. Mike also writes the Tomart's Guide To Hot Wheels®, a book listing history, car descriptions and values and is used by almost every collector to learn more about the hobby and their collection. Guinness fans can visit the Guinness Storehouse in Dublin, which has been described as Disneyland for the beer (or, perhaps, more accurately, stout) lover. Mike has also published the quarterly Hot Wheels® Newsletter since 1986 and was one of the first to unite collectors all over the world. This includes clothing and hats, often available from behind the bar after a specific number of pints of Guinness have been purchased. The Hot Wheels® Collectors Nationals rotate among cities outside of California during the spring.

During Saint Patrick's Day, Guinness merchandise is available in many places that sell the drink. Since then the Conventions are held each year in southern California. The Most recent memorable commercial is available to view here : http://www.brainstorm9.com.br/archives/2005/10/noitulove.html The title is 'noitulovE' (which is 'Evolution' spelt backwards). The convention used to travel around the country until 2001 when the first Annual Hot Wheels® Collectors Nationals was put together. Surfer was produced by the advertising agency Abbott Mead Vickers BBDO; the advertisement can be downloaded from their website [7]. The first event was the Annual Hot Wheels® Collectors Convention normally held each year in the fall. In 2000, Guinness's 1999 advert Surfer was named the best television commercial of all time in a UK poll conducted by The Sunday Times and Channel 4. Mike Strauss has been widely hailed as the father of Hot Wheels® collecting, he has organized two collectors events each year in some form since 1986.

Guinness advertising paraphernalia attracts high prices on the collectible market. Most believe it started with the Treasure Hunts in 1995. (An advertisement from the 1940s ran with the following jingle: Toucans in their tests agree/Guinness is good for you./Try some today and see/What one or toucan do.) Guinness has recently taken the dominant share in the African beer market with its Michael Power advertising campaign. Through out the years most kids collected Hot Wheels® cars but in the last 10 years there has been resurgence in collecting by both kids and adults. The posters featured Gilroy's distinctive artwork and more often than not featured animals such as a kangaroo, ostrich, seal, lion, and notably a toucan, which has become as much a symbol of Guinness as the harp. List of 2006 Treasure Hunts:. Gilroy was responsible for creating posters which included such phrases such as "Guinness for Strength", "Lovely Day for a Guinness", "Guinness Makes You Strong" "My Goodness My Guinness" and most famously, "Guinness is Good For You". There were two limited editions: a Honda Civic Si that was only available at the 2005 SEMA convention and the CUL8R with Faster Than Ever (FTE) wheels which was only available by mail.

The most notable and recognisable series of adverts was created by Benson's advertising, primarily John Gilroy, in the 1930s and 40s. The 2006 mainline will consist of 38 First Editions (all realistic), 12 Treasure Hunts, 12 Track Aces, 60 Segment Series, 96 Open Stock Models and 5 Mystery Cars. Guinness's iconic stature can be attributed in part to its advertising. 2006 is turning out to be one of the most highly anticipated years of collecting. Guinness adopted the harp as a logo in 1862, however it is shown in a form that faces left instead of right as in the coat of arms. List of 2005 Hot Wheels. This circa 14th century harp which is still visible at Trinity College, Dublin has been used as a symbol of Ireland since the reign of Henry VIII (16th century). These adjustments reduce friction dramatically, resulting in cars that are "Faster than Ever." These cars were available for a limited time only, from the beginning of October, towards the end of November 2005.

Guinness uses the Brian Boru, or Trinity College Harp as their trademark. In 2005, Hot Wheels also unveiled its new "Faster than Ever" line of cars, which had special nickel-plated axles, along with Open-Hole 5 Spoke wheels. However, as the cultivation of barley is restricted in Nigeria, the local version is made primarily from sorghum. In addition to the 60 new First Editions, Hot Wheels also had the standard 12 Treasure Hunts, 10 Track Aces, 50 Segment Series Cars, 50 Open Stock Models, and 4 Mail-in Volkswagen Promo Cars, plus the special 13th Treasure Hunt, the VW Drag Bus. Nigeria is the third largest and fastest-growing Guinness market in the world. In 2005, Hot Wheels® continued with new "extreme" castings for the 2nd year, debuting 40 distorted cars, in addition to 20 "Realistix" models. Guinness has a long history of marketing campaigns, from award-winning television commercials to beer mats and posters. These vehicles didn't sell as well as other Hot Wheels® cars, and many collectors spat on the new vehicles.

A brewing byproduct of Guinness, Guinness Yeast Extract (GYE), was produced until the 1950s. These new models included cartoonish vehicles such as the 'Tooned, Blings (square bodies and big wheels), Hardnoze (enlarged fronts), Crooze (stretched out bodies), and Fatbax (Super-wide back tires). Other variants will be on tap across Ireland. In 2004, Hot Wheels® unveiled their "Hot 100" line, comprised of 100 new models. It has the same alcohol content (abv) as Guinness Draught, uses the same gas mix and settles in the same way, but has a slightly different taste. Alec has also designed the updated version of his dad's first Hot Wheels® design, the Whip Creamer II. The first stout in the series is Brew 39, which is being released in Dublin from October 2005 to March 2006. Paul Tam's son Alec Tam joined Hot Wheels'® design team in 2000 and still works for Mattel today.

In October 2005, Guinness introduced the Brewhouse Series — a limited-edition collection of draft stouts that will be available for six months each. Starting in 1998, Mattel did not release production numbers of Treasure Hunts. James's Gate Beers: Pilsner Gold, Wicked Red Ale, Wildcat Wheat Beer and Dark Angel Lager. The Treasure Hunt Series was an instant hit, and as a result, production increased to 25,000 units per car in 1996 and 1997. Other withdrawn beers produced by Guinness include Enigma Draught Lager and Breo White Beer, as well as the St. The initial run consisted of 10,000 units.
Withdrawn Guinness variants include Guinness's Brite Lager, Guinness's Brite Ale, Guinness Light, Guinness XXX Extra Strong Stout, Guinness Cream Stout, Guinness Gold, Guinness Pilsner and Guinness Special Light. The Treasure Hunt series was introduced in 1995 with cars that were specially detailed and produced in limited numbers.

The company has a regional franchise to produce Budweiser beer. Many new wheels were also introduced. The Guinness brewery also makes other brands of alcoholic drinks, including Harp, Smithwick's and Kilkenny. Sales for the series models soared, causing stores across the nation to have shortages. Guinness is available in a number of variants and strengths, which include:. In 1996, the Model Series was renamed to First Editions, and Treasure Hunt production was boosted to 25,000 units per car. [5] Although the effect occurs in any liquid, it is particularly noticeable in any dark nitrogen stout, as the drink combines dark-coloured liquid and light-coloured bubbles. 1995 also saw the introduction of the Treasure Hunt Series.

This downward flow pushes the bubbles near the glass towards the bottom. 5 Series were offered. As beer rises in the center, the beer near the outside of the glass falls. 1995 brought a major change to the Hot Wheels® line, where the cars were split up into series, 1 being the 1995 Model Series, which was the series where new cars would appear, and other series being of 4 cars, all were sold in diffrent packages, but had similar paint schemes, and when all 4 were found, they would make up a series. The rising bubbles create a current by the entrainment of the surrounding fluid. Some strange additions to the Hot Wheels® line were adding the Oldsmobile Aurora the Chevrolet Lumina APV, and the Vector WX-3. Bubbles in the centre of the glass are, however, free to rise to the surface, and form a rising column of bubbles. The Blue Cards continued offering realisticly detailed cars based off of cars you would see on the street, which were very popular among collectors, while it didn't sacrifice sales made by kids.

The effect is attributed to drag; bubbles which touch the walls of a glass are slowed in their upwards travel. The 1990s was the peak for Hot Wheels®. [2] [3] [4]. These featured realisticly detailed cars based off of cars you would see all over the road at the time. A long time subject of bar conversations has been the observation that gas bubbles travel downwards in a pint glass of Guinness. In the late 80s, the Blue Card was introduced, which would become the basis of Hot Wheels cars still used today. It actually comes from the Wicklow Mountains, specifically, Lady's Well. Despite the fact that they were very popular, the real riders were short lived, because of high production costs.

It is a common myth that Guinness is brewed using water from the River Liffey, which flows through Dublin close to St James's Gate. In 1984, A new style of wheel called Real Riders were introduced, which had real rubber tires. Shamrocks and harps are quite popular designs for this. Hot Wheels® started offering models based off of 80's economy cars, like the Pontiac Fiero or Dodge Omni 024. Some bartenders also draw a simple design in the head during the slow pour. in 1981, 2 new wheels were introduced, Hot ones, which were gold painted wheels, and Ultra Hots, which looked like the wheels found on a Renault Fuego or a Mazda 626. While this method of pouring (slow) is done in Ireland and the UK, many American bars seem to ignore the requisite 'slow pour'. What happened in the 1980s for Hot Wheels® sent them in the path of what they are today, just like what the revolutionary Ford Taurus did for the auto industry.

Recent advertising campaigns state that "it takes 119.6 seconds to pour the perfect pint" of Guinness. Despite this, intrest in the brand didn't drop. This creates the characteristic creamy head that lasts until the last sip. In 1975, The Redline Wheel was phased out, with the redlines being erased from the wheels, mostly to cut costs, this is the same reason why the paint of the cars were changed from Mattel's in house "Spectraflame™" colors to plain looking enamal colors with flashy decals. The tap handle should be pushed forward, rather than pulled, when the beer is topped off. The 1973 models are known to be very collectible. It should be poured slowly at a 45° angle; about three quarters is poured and left to settle before the rest is added. 1973 was kind of a "bum" year for Hot Wheels®, very few cars were produced, and most Hot Wheels® sales were accounted by left over 1972 blisters.

Draught Guinness is considered at its best flavour when served cool, although not necessarily cold. Among the many futuristic designs Tam thought up for Hot Wheels®, some of the collector's favorites include Evil Weevil (a Volkswagen with two engines), Open Fire (an AMC Gremlin with six wheels), Six Shooter (another six wheeled car), and the rare Double Header (co-designed with Larry Wood). "Original Extra Stout" tastes quite different; it contains only CO₂, making a more acidic taste. Tam continued to work for Mattel until 1973. The perceived smoothness of draught Guinness is due to the low acidity and the creaminess of the head caused by the surging. Paul's first design for Hot Wheels® was the Whip Creamer. The high pressure is required to force the draught beer through fine holes in a plate in the tap, which causes the characteristic "surge" (the widget in cans and bottles achieves the same effect). Another designer, Paul Tam, joined Larry and Ira.

Unlike carbon dioxide, nitrogen does not dissolve in water, which allows the beer to be put under high pressure without making it fizzy. After 36 years, Larry still works for Hot Wheels®. Draught Guinness and its canned namesake contain nitrogen (N₂) as well as carbon dioxide (CO₂). His first design would be the Tri-Baby. Many stout beer aficionados claim it is watery compared to other, more malty stout brews. Wood agreed, and by the end of the week, Larry Wood was working at Mattel. Despite its appearance as a dark and over-powering stout beer, Guinness is actually quite tame and mellow for a stout, and can be enjoyed with most food. When Wood found out about Hot Wheels® at a party Rees was holding, Rees offered Wood the job of designing Hot Wheels®.

The barley is roasted to give Guinness its dark colour and characteristic taste.[1] Despite the "meal in a glass" or "liquid bread" reputation the beverage has among some non-Guinness drinkers, Guinness only contains 198 calories (838 kilojoules) per imperial pint (1460 kJ/l), less than an equal-sized serving of skimmed milk or orange juice. They worked together at Ford designing cars. Guinness stout is made from four natural ingredients: water, barley, hops and yeast. A good friend of Rees' was a man by the name of Larry Wood. . He wanted to work on the Major Matt Mason action figure toy lineup. The Guinness brewery in Park Royal, London closed in 2005. Howard Rees, who worked with Ira Gilford, was tired of designing cars.

It is also brewed under licence internationally; the resulting beer is, from all reports, significantly different. 1970 was another great year for Hot Wheels®. The word "stout" was not attached to the beer until the 1820s. A couple of years ago, a Hot Pink rear-loader Beach Bomb went for auction and was reportedly sold for over $70,000 to legendary Hot Wheels collector Bruce Pascal. Six and a half barrels of Guinness Stout were shipped from Ireland to England. A Rear-loader, in any condition, can go over $15,000. Ten years later in 1769 Guinness exported their product for the first time. A regular side-loader Beach Bomb, in mint condition, could be worth between $150 to $600 dollars.

James's Gate Brewery, Dublin, Ireland since 1759, when Arthur Guinness signed a 9,000 year lease at IR£45 per annum for the unused brewery. That final prototype became the production version of the Volkswagen Beach Bomb, now nicknamed the "side-loader" Beach Bomb by collectors. This beer has been brewed at St. Ira Gilford's assistant Howard Rees and his good friend Larry Wood came up with "sidepods" to widen the bus to work with the Super-Charger. It was first brewed in Leixlip. Unfortunately, when the bus went through the Super-Charger, the car would spin-out and crash. Arthur Guinness Son & Co., founded 1756, produces a dark stout beer (a type of porter), known widely as Guinness. During this Hot Wheels® era, Mattel wanted every car to work with the track and make sure that the cars will do every stunt.

[6]. The first prototypes do not have these "pods" and have surfboards sticking out of rear window, hence the name "rear-loader". Guinness Mid-Strength, a low-alcohol stout being test-marketed in Limerick, Ireland from March 2006—2.8% abv. The regular version of this modified VW Bus has "pods" on the sides of it. Malta Guinness, a non-alcoholic sweet drink, sold in Africa;. The Volkswagen Rear-Loader Beach Bomb is what some consider, the Holy Grail of Hot Wheels®. Guinness Extra Smooth, a smoother stout sold in Ghana, Cameroon and Nigeria—6% abv;. Splittin' Image, Torero, Turbofire, and Twin Mill were part of the "Show & Go" series and are the very first original in-house designs by Hot Wheels.

Guinness Bitter, an English-style bitter beer—4.4% abv;. Some of Hot Wheels' greatest cars, like the Twin Mill and Splittin' Image, came from Ira Gilford's drawing board. Guinness Special Export Stout, sold in Belgium—8% abv;. Gilford, who just had just left Chrysler, quickly accepted the job of designing the next Hot Wheels® models. Guinness Foreign Extra Stout Nigeria, uses sorghum in the brewing process instead of barley—sold in Nigeria and Great Britain—7.5% abv;. When the company asked him back, he recommended a good friend, Ira Gilford. Guinness Foreign Extra Stout, sold in West Africa, the Caribbean and Asia—5% abv (China), 6.5 %abv (Jamaica), 7.5% abv (Africa) and 8% abv (Malaysia);. As it turned out, the Hot Wheels® brand was a staggering success! Unfortunately, Harry Bentley Bradley didn't think that would be the case and had quit Mattel to go back to the car industry.

Guinness Original/Extra Stout, as near to Arthur Guinness' original porter as can be obtained today—4.2 or 4.3% abv (England, Ireland), 5% abv (Canada, mainland Europe), and 6% abv (United States, Australia, Japan);. Packaged along with the cars was matching metal buttons, that could be attached onto a belt so a fellow collector wearing the buttons could show off what cars he had. Canned Guinness draught, which includes a similar but differently shaped widget—4.1 to 4.3% abv;. The suspension was redesigned in 1970. Bottled Guinness draught, which includes a patented "rocket widget" to simulate the draught taste—4.1 to 4.3% abv;. However, the axles were hard to install on the chassis while being assembled and would break off the chassis if very hard pressure was applied. Extra Cold draught stout, sold in kegs and put through a super cooler—4.1 to 4.3% abv;. When the child pushed down onto a car, the axles would bend like a real car.

Guinness draught stout, sold in kegs—4.1 to 4.3% alcohol by volume (abv);. The axles were bent into a weird "C"-like shape that was connected to the chassis. The working suspension for the cars was simple, but flawed. Just a simple stamped-on redline around the face of a wheel, the redlines were on Hot Wheels® cars until 1977. A symbol among collectors, the Redline wheels are what gave this era of Hot Wheels® its name; redlines.

The result was cars that could go up to [scale] 200mph at 1:64 scale. In order for the cars to go fast on the plastic track, Mattel picked out a cheap, durable, low-friction plastic called Delrin to be placed in between the axle and wheel. A car in lime green for instance may fetch 1/4 of the price of the same car in pink. Because Hot Pink was mainly considered a "girls color", it is the most rare color of cars to find and can mean a big difference in price.

The Spectraflame™ paint was a transparent, "candy" color paint, that when viewed through polished metal, looked like a dazzling, bright custom paintjob. All of the cars featured Spectraflame™ paint, delrin bearings, redline wheels, and working suspension. The Custom Fleetside was also his original design, based on his heavily customized '64 El Camino. He had previously worked with Chrysler Corporation on designing a concept car which was built by Mike and Larry Alexander.

However, the Deora, which was directly based on the Dodge Deora concept car, was his original design. Even though Harry Bentley Bradley was from the car industry, he didn't design the full-fuctioning versions of the real cars. All of the cars were designed by Harry Bentley Bradley, with the exception of the Custom Volkswagen which was designed by Ira Gilford. There were sixteen cars (or castings) released in 1968.

Although his executives thought it was a bad idea, the cars were a big success. Elliot Handler, co-founder of Mattel, decided to produce a line of toy-diecast miniature cars for boys. . Fat Track was black (in contrast to the regular track's orange color), about four times as wide as regular track, and was intended for Sizzlers.

Sizzlers had a built in motor and a tiny rechargeable battery. Accessories included a lap counter and a speedometer. Other sets included a Supercharger that had an electric motor and foam covered wheels that propelled the car around a loop of track as the cars passed through. Later sets had both a plastic starting gate and finishing flag which would be tripped by the first car although a visual ascertainment was usually sufficient.

A dual set of tracks could be set up and using a starting gate a race could be conducted. Motive power was by means of gravity, with the starting end of the course placed higher than the end by means of an included C clamp. Mattel also sold plastic track under the Hot Wheels® brand on which the cars rolled and which could be placed to make interesting jumps and loops. Since 1998, Hallsguide has been an accurate source of pricing and information for Hot Wheels® online.

A 2004 episode of Antiques Roadshow valued a late 1960s collection of Hot Wheels® cars in their original packaging at roughly $100 each, with some of the more rare models worth $200-$300 each. Mattel estimates that 41 million children, grew up playing with the toys, the average collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 cars. Aside from their popularity as toys, Hot Wheels® cars are also popular collectibles. A majority of castings are diecast metal, however some are cast in plastic.

Most Hot Wheels® cars measure about 2½ inches (6 cm) in length, and are approximately 1:64 scale. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand. toymaker Mattel in 1968. Hot Wheels® is a popular brand of toy automobile, introduced by U.S.

Dairy Delivery. 12. Pit Cruiser. 11.

C6 Corvette. 10. CUL8R. 9.

Hummer H3T. 8. 69 Dodge Charger. 7.

67 Mustang. 6. VW Beetle Cup. 5.

Custom 59 Cadillac. 4. So Fast. 3.

40 Ford Coupe. 2. Asphalt Assault. 1.

List of 2004 Hot Wheels. Volkswagen Beach Bomb. Twin Mill. Turbofire.

Torero. Splittin' Image. Shelby Turbine. Rolls-Royce.

Mercedes-Benz 280SL. McLaren M6A. Maserati Mistral. Lotus Turbine.

Lola GT70. Indy Eagle. Ford MK IV. Custom Police Cruiser.

Custom Continental. Custom AMX. Custom Charger. Classic '57 Bird.

Classic '36 Ford Coupe. Classic '32 Ford Vicky. Classic '31 Ford Woody. Chaparral 2G.

Brabham Repco F1. Classic '32 Ford Vicky. Silhouette. Python (designed by Dean Jeffries).

Hot Heap. Ford J-Car. Deora. Custom Volkswagen.

Custom T-Bird. Custom Mustang. Custom Fleetside. Custom Firebird.

Custom Eldorado. Custom Cougar. Custom Corvette. Custom Camaro.

Custom Barracuda. Beatnik Bandit (designed by Ed Roth).