Coca-ColaCoca-Cola is a carbonated soft drink, or cola, produced by the The Coca-Cola Company (NYSE:KO) of Atlanta, GA. The beverage is widely referred to as Coke, a nickname eventually trademarked by the company. Coke is one of the world's most recognizable and widely sold commercial brands. Originally intended as a patent medicine when it was invented in the late 19th century, Coca-Cola was acquired by the businessman Asa Griggs Candler, whose shrewd marketing tactics led Coke to its world-wide soft drink market dominance during the twentieth century. Though faced with critiques of its health effects and various allegations of wrongdoing by the company, Coca-Cola has remained an internationally popular soft drink. HistoryEarly yearsThe Las Vegas World of Coca-Cola museum in 2000Columbus, Georgia druggist John Stith Pemberton invented a cocawine called Pemberton's French Wine Coca in 1884. He was inspired by the formidable success of French Angelo Mariani's cocawine, Vin Mariani. The following year, when Atlanta and Fulton County passed Prohibition legislation, Pemberton began to develop a non-alchoholic version of the French Wine Cola. He named it Coca-Cola, because it included the stimulant coca leaves from South America and was flavored using kola nuts, a source of caffeine. Pemberton called for 5 ounces of coca leaf per gallon of syrup. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only an average of nine drinks were sold each day. Pemberton ran the first advertisement for the beverage on May 29 that year in the Atlanta Journal. Coca-Cola was initially sold as a patent medicine for five cents a glass. Although Pemberton intended it to be mixed with still water, it was sold at soda fountains, which were popular in the United States at the time thanks to a belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured a myriad of diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. In 1887, while himself suffering from an ongoing addiction to morphine, Pemberton sold a stake in his company to Asa Griggs Candler, who incorporated it as the Coca Cola Corporation in 1888. In the same year, Pemberton sold the rights a second time to three more businessmen: J.C. Mayfield, A.O. Murphey, and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. Three versions of Coca-Cola — sold by three separate businesses — were on the market. [1] In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier, and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.[2] In 1892, Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. Regardless, Candler began aggressively marketing the product — the efficiency of this concerted advertising campaign would not be realized until much later. Coca-Cola was sold in bottles for the first time on March 12, 1894, and cans of Coke first appeared in 1955. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but the two entrepreneurs who proposed the idea were so persuasive that Candler signed a contract giving them control of the procedure. However, the loosely termed contract proved to be problematic for the company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies — in effect, becoming parent bottlers. This meant that Coca-Cola was originally sold in a wide variety of bottles, until the introduction of the iconic, standardized Coke bottle in 1916. World War IIWhen the United States entered World War II, The Coca-Cola Company began providing free drinks for soldiers of the United States Army. The United States Army permitted Coca-Cola employees to enter the front lines as "Technical Officers" where they operated Coke's system of providing refreshments for soldiers, who welcomed the beverage as a reminder of home. Coca-Cola set up bottling plants in several locations overseas to assure the drink's availability to soldiers, setting the stage for the company's post-war overseas expansion. The popularity of the drink exploded as American soldiers returned home from the war with a taste for the drink. The beverage had become synonymous with the American way of life. Before the United States entered World War II, the difficulty of shipping Coca-Cola concentrate to Germany and its occupied states led to the creation of a new drink by a Coca-Cola employee, Fanta. For more corporate history, see The history of the Coca-Cola Company. New Coke stirred up a controversy when it replaced the original Coca-Cola in 1985. The original formula was reinstated as Coca-Cola Classic within a few months of the new Coke's introduction into the market.New Coke to the presentIn 1985, Coca-Cola, amid much publicity, changed the formula of the drink. Some authorities believe that New Coke, as the reformulated drink came to be known, was invented specifically to respond to its commercial competitor, Pepsi. Double-blind taste tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke. In taste tests, drinkers are more likely to respond positively to sweeter drinks, and Pepsi had the advantage over Coke because it is much sweeter. Coca-Cola tinkered with the formula and created the new Coke. Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi. The reformulation was led by the then-CEO of the company, Roberto Goizueta, and the president Don Keough. It is unclear what part long-time company president Robert W. Woodruff played in the reformulation. Goizueta claims that Woodruff endorsed it a few months before his death in 1985; others have pointed out that, as the two men were alone when the matter was discussed, Goizueta might have misinterpreted the wishes of the dying Woodruff, who could speak only in monosyllables. It has also been alleged that Woodruff might not have been able to understand what Goizueta was telling him. The commercial failure of New Coke therefore came as a grievous blow to the management of the Coca-Cola Company. It is possible that customers would not have noticed the change if it had been made secretly or gradually, and thus brand loyalty could have been maintained. Coca-Cola management was unprepared, however, for the nostalgic sentiments the drink aroused in the American public; some compared changing the Coke formula to rewriting the American Constitution. The new Coca-Cola formula subsequently caused a public backlash. Gay Mullins, from Seattle, Washington, founded the Old Cola Drinkers of America organization, which attempted to sue the company, and lobbied for the formula of Old Coke to be released into the public domain. This and other protests caused the company to return to the old formula under the name Coca-Cola Classic on July 10, 1985. The company was later accused of performing this volte-face as an elaborate ruse to introduce a new product while reviving interest in the original. Donald Keough, company president at the time, responded to the accusation by declaring: "Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart." The Coca-Cola Company is the world's largest consumer of natural vanilla extract. When New Coke was introduced in 1985, this had a severe impact on the economy of Madagascar, a prime vanilla exporter, since New Coke used vanillin, a less-expensive synthetic substitute. Purchases of vanilla more than halved during this period. But the flop of New Coke brought a recovery. The Coca-Cola Classic logo, used from 2003 until present.Meanwhile, the market share for New Coke had dwindled to only 3% by 1986. In 1992 the company renamed the product "Coke II" (not to be confused with "Coke C2", a reduced-sugar cola launched by Coca-Cola in 2004). However, sales falloff caused a severe cutback in distribution. By 1998, it was sold in only a few places in the Midwestern U.S. Coca-Cola formulaAs a publicity marketing strategy started by Robert W. Woodruff, the company presents the formula of Coca-Cola as one of the most closely held trade secrets in modern business that only a few employees know or have access to. However, experienced perfumers and food scientists - today aided by modern analytical methods - can easily identify the composition of food products, a fact that is further supported by the many cola flavorings and competing soft drinks like Pepsi. Franchised production modelThe actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to various bottlers throughout the world who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sugar (or artificial sweetners) and fill it into cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. The bottlers are normally also responsible for all advertisment and other sales initiatives within their areas. The Coca-Cola Company owns minority shares in some of its largest franchisees, like Coca-Cola Enterprises and Coca-Cola FEMSA, but almost half of the volume sold in the world is produced by fully independent bottlers. As sugar and sweetners are added by the bottler, the sweetness of the drink is said to differ in various parts of the world, in order to cater for local taste. Coca-Cola designThe first version of the famous bottle went into production in 1916.The famous Coca-Cola logotype is said to have largely been created by John Pemberton's business partner, Frank Mason Robinson, in 1885. It was Robsinson who came up with the name, and he also chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The equally famous Coca-Cola bottle, called the "Contour bottle" within the company, was created in 1915 by a Swedish former glassblower, Alexander Samuelsson, who had emigrated to the US in the 1880's and was employed as a manager at the Root Glass Company in Terre Haute, Indiana, one of Coca-Cola's bottle suppliers. According to legend, having received the request for a truly distinctive bottle from bottler Benjamin F. Thomas, Samuelsson decided to see if the shapes of the two ingredients behind the product name (coca and kola nuts) could serve as inspiration. He looked in Encyclopaedia Britannica and was quickly forced to dismiss the idea. However, he continued to turn the pages and eventually he saw a picture of a cacao tree seed pod, with its bulging shape and distinctive grooves. In November 1915, Root Glass Company patented the bottle, and in 1916 it went into production. It is said that the owner of Root Glass became one of Indiana's wealthiest men because of the bottle, while Samuelsson didn't get anything more than his usual salary. Coca-Cola's advertisingSpecially designed Christmas labels featuring Santa Claus give a seasonal twist to these Coca-Cola bottles. The characteristic shape of the bottles is trademarked. It was designed to be universally recognizable, even when broken.Coca-Cola's advertising has had a significant impact on American culture, and is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments; however, while the company did in fact start promoting this image in the 1930s in its winter advertising campaigns, it was already common before that.[3] In the 1970s, a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing", produced by Billy Davis, became a popular hit single, but there is no evidence that it did anything to increase sales of the soft drink. Coke's advertising has been rather pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. Advertising for Coke is now almost ubiquitous, especially in southern areas of North America, such as Atlanta, where Coke was invented. Coca-Cola has gone through a number of different advertising slogans in its long history, including "The pause that refreshes", "I'd like to buy the world a Coke", and "Coke is it" (see Coca-Cola slogans). Recent historyDuring the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests in which they expressed a preference for Pepsi over Coke. Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its leadership in the market. In an attempt to broaden its portfolio, Coca-Cola purchased Columbia Pictures in 1982. Columbia provided subtle publicity through Coke product placements in many of its films while under Coke's ownership. However, after a few early successes, Columbia began to under-perform, and was dropped by the company in 1989. Coca-Cola has a policy of avoiding using children younger than the age of 12 in any of its advertising as a result of a lawsuit from the beginning of the 20th century that alleged that Coke's caffeine content was dangerous to children.[citation needed] However, in recent times, this has not stopped the company from targeting young consumers.[citation needed] In addition, it has not been disclosed in exact terms how safe Coke is for consumption by young children (or pregnant mothers).[citation needed] Sport event sponsorshipsCoca-Cola was the first-ever sponsor of the Olympic games, at the 1928 games in Amsterdam and has been an Olympics sponsor ever since. This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Since 1978 Coca-Cola is the main sponsor of FIFA and has sponsored each FIFA World Cup and other competitions organised by FIFA. In fact, one of the FIFA tournament trophy: FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997 was called "FIFA - Coca Cola Cup". In addition, Coca Cola sponsors the annual Coca-Cola 600 for the NASCAR Nextel Cup auto racing series at Lowe's Motor Speedway in Charlotte, North Carolina. Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, National Basketball Association and the National Hockey League, as well as with many teams within those leagues. They also sponsor the International Rules football test game played between Australia and Ireland every year CriticismsA camel drinks a Coke.Urban Legends and unusual usesThe numerous urban legends about Coca-Cola have led the Urban Legends Reference Pages to devote a whole section of their site to "Cokelore". One false legend claims that Coke was once green, or was accidentally carbonated when a clerk squirted syrup into the wrong glass. Coca-Cola has been the target of urban legends decrying the drink for its supposedly copious amounts of acid (its pH value of 2.5 is midway between vinegar and gastric acid), or the "life-threatening" effects of its carbonated water. These urban legends usually take the form of "fun facts" — for example, "highway troopers use Coke to clean blood from highways after accidents", "somebody once died in a Coke-drinking competition," or "Coke can dissolve a tooth overnight". All of these claims are false. (While Highway Troopers do not use Coca-Cola for this purpose, it was proven on the television program MythBusters that Coca-Cola can be used quite well as a blood cleaning agent.) For more on acidity and health concerns, see the Acidity subsection below. One unusual use for Coke is as a rust-control substance—the phosphoric acid in coke converts iron oxide to iron phosphate, and as such can be used as an initial treatment for corroded iron and steel objects being renovated, etc. The acid can be used to anodize titanium according to various websites.[4] Contrary to popular belief, the coca leaf extract cocaine was never added to Coca-Cola, per se. Because cocaine is naturally present in untreated coca leaves, small amounts of cocaine were also present in the beverage. Today's Coca-Cola uses "spent" coca leaves, those that have been through a cocaine extraction process, to flavor the beverage. Since this process cannot extract the cocaine alkaloids at a molecular level, the drink still contains trace amounts of the stimulant[5]. Adverse long-term health effectsWhile many nutritionists believe that "soft drinks and other calorie-rich, nutrient-poor food can fit into a good diet"[citation needed], it is generally agreed that Coca-Cola and other soft drinks can be harmful if consumed to excess[citation needed], particularly to young children whose soda consumption competes with, rather than complements, a balanced diet.[6] Studies have shown that regular soft drink users have a lower intake of calcium (which can contribute to osteoporosis), magnesium, ascorbic acid, riboflavin, and vitamin A.[7] The drink has also aroused criticism for its use of caffeine.[8] The soft drink industry dismisses many of these criticisms as urban myths.[9] There are some reports that Coca-Cola is addictive, although the veracity of these reports has yet to be established.[citation needed] AcidityEvidence has been presented in numerous cases against Coca-Cola since the 1920s that decisively proves that the drink is not more harmful than comparable soft drinks, or indeed acidic fruit juices like Mr Juicy apple juice. Under normal conditions, its acidity causes no immediate harm.[10] A 2005 experiment by the American Academy of Pediatric Dentistry found the pH of the mouth to be 5.5, 5.6, and 5.7 in 5, 10, and 20 minutes (respectively) after swishing 15 mL in the mouth for one minute. None of those are in the critical range to damage tooth enamel. Diet Coke was found to be slightly less acidic. [11] The impartiality of this experiment can be reasonably questioned. In 2003 the American Academy of Pediatric Dentistry took a grant of $1m dollars from Coca-Cola to fund educational research. [12] The drink has also aroused criticism for its use of phosphoric acid[13]. For more, see phosphoric acid in food. High Fructose Corn SyrupSince the late 1980s in the US, Coke has been made with high fructose corn syrup instead of sugar glucose/fructose, except Kosher for Passover Coke which can't be made with high fructose corn syrup. This was done largely due to the prices of sugar increasing during these times. There are some groups who criticize this move to use high fructose corn syrup over sugar due to the fact that the corn in which the corn syrup is maintained may come from genetically altered plants. As a political and corporate symbolThe Coca-Cola drink has a high degree of identification with the United States itself, being considered an "American brand" or to a small extent as representing America (compare Mickey Mouse). The drink is also often a metonym for the Coca-Cola Company. The identification with the spread of American culture has led to the pun "Coca-Colonisation". As part of their 2005 "Experience The Experience" tour, art group monochrom created a 'Brick Of Coke': they put several gallons of Coca-Cola into a pot and boiled it down until the residue left behind could be molded into a brick. The performance and talk dealt with the sugar industry and other multinational corporation policies and Coca-Cola as a symbol of corporate power. Middle East and U.S. foreign policyCritics claim Coca-Cola is less popular in Arab countries due to disapproval of U.S. foreign policy in Israel and elsewhere.[citation needed] They additionally cite the example of Mecca Cola which has become a hit in the past few years. However, these claims conflict with marketshare data. In the Middle East, the only region in the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% marketshare and had double-digit growth in 2003.[14] India and IngredientsCritics claim Coca-Cola is less popular in other places such as India, due to suspicions regarding the health standards of the drink. However, these claims conflict with marketshare data. As an example, in 2004 Coca-Cola India's market share was 60.9%.[15] In 2003, the Centre for Science and Environment (CSE), a non-governmental organisation in New Dehli, said aerated waters produced by soft drinks manufacturers in India, including multinational giants Pepsico and Coca-Cola, contained toxins including lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer and a breakdown of the immune system. Tested products included Coke, Pepsi, Seven Up, Mirinda, Fanta, Thums Up, Limca, Sprite CSE found that the Indian produced Pepsi's soft drink products had 36 times the level of pesticide residues permitted under European Union regulations; Coca Cola's 30 times. CSE said it had tested the same products in the US and found no such residues. Coca Cola and PepsiCo angrily denied allegations that their products manufactured in India contained toxin levels far above the norms permitted in the developed world. But an Indian parliamentary committee in 2004 backed up CSE's findings and a government-appointed committee is now trying to develop the world's first pesticide standards for soft drinks. Coke and PepsiCo oppose the move, arguing that lab tests aren't reliable enough to detect minute traces of pesticides in complex drinks like soda. Coke's David Cox, Coke's Hong Kong-based communications director for Asia, accuses Sunita Narain, CSE's director, of "brandjacking," using Coke's brand name to draw attention to her campaign against pesticides. Ms. Narain says CSE's study of pesticide residues in soft drinks was a natural follow-up to a previous study it did on bottled water.[16] In 2004, Coca-Cola was described as being experimentally used as a pesticide by India farmers in Andhra Pradesh.[17] However, it was later revealed to be a publicity stunt by local activists and farmers.[18] Coca-Cola had registered a 15 percent drop in sales after the pesticide allegations were made in 2003. As of 2005, Coke and Pepsi together hold 95% market share of soft-drink sales in India.[19] See #Business practices section for environmental impact discussions. Colombia and International BoycottWikinews has news related to this article: Colombian unions reiterate their accusations against Coca ColaIn Summer 2003, Colombian trade Union SINALTRAINAL called for an international boycott of Coca-Cola products because of intimidation, kidnapping and murder of workers in Coca Cola bottling plants by paramilitaries who were allegedly acting on behalf of the Coca Cola Company in order to drive down wages in Colombia. [20] SINALTRAINAL's boycott followed the removal of the Coca-Cola Company from SINALTRAINAL's lawsuit, see the #Business practices section. Business practicesMain article: Coca-Cola Company: Criticisms As the largest seller of soft drinks in the world, including its flagship Coca-Cola drink, the Coca-Cola Company has been criticized for some of its corporate actions, from issues such as monopolistic practices, reliance on low health standards, racist employment practices, the privatization of water supplies, to the abuse of workers' rights, including the assassination of union members. There are many criticisms of both the company's products and trade practices.
Coca Cola's positive business contributions following some of these criticisms include:
International appealCoca-Cola is the best-selling soft drink in most countries. Nevertheless, there are some places like New York state in the United States of America, where Pepsi leads the market; Texas, in the USA, where Dr. Pepper is the number one soft drink; and Quebec, Newfoundland and Labrador, and Prince Edward Island in Canada, where Pepsi is the market leader.[citation needed] In Peru,Inca Kola, the "national beverage" (independently produced until 1999, when Coca-Cola acquired Corporación Inca Kola del Perú S.A., the Peruvian company that formerly produced it) is more popular.[25] In Sweden, despite Coca-Cola's strong holiday-oriented marketing efforts, Julmust outsells Coca-Cola during the Christmas season.[26] Note that in Scotland, where the locally produced Irn-Bru was once more popular, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru.[27] It is often repeated as an urban legend that the Coca-Cola company mistranslated its product's name into a string of characters meaning "Bite the wax tadpole" while attempting to market the product in Chinese. In reality, some local Chinese shopkeepers did create their own signs in an effort to approximate the sound of the product's name, resulting in kǒukē-kǒulà (口蝌口蜡), which might more literally be translated as "mouth tadpole, mouth wax". However, the Coca-Cola company itself never adopted such a translation. After reviewing all of the possible soundalikes, the company officially adopted kěkǒu-kělè (可口可乐), meaning roughly "tasty and fun". Notes
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After reviewing all of the possible soundalikes, the company officially adopted kěkǒu-kělè (可口可乐), meaning roughly "tasty and fun". Many oxen are still in use worldwide, especially in developing nations. However, the Coca-Cola company itself never adopted such a translation. Though not as fast as horses, they are less prone to injury because they are more sure-footed and do not try to jerk the load. In reality, some local Chinese shopkeepers did create their own signs in an effort to approximate the sound of the product's name, resulting in kǒukē-kǒulà (口蝌口蜡), which might more literally be translated as "mouth tadpole, mouth wax". This is one of the reasons that teams were dragging logs from forests long after horses had taken over most other draught uses in Europe and the New World. It is often repeated as an urban legend that the Coca-Cola company mistranslated its product's name into a string of characters meaning "Bite the wax tadpole" while attempting to market the product in Chinese. Oxen can pull harder and longer than horses, particularly on obstinate or almost un-movable loads. Pepper is the number one soft drink; and Quebec, Newfoundland and Labrador, and Prince Edward Island in Canada, where Pepsi is the market leader.[citation needed] In Peru,Inca Kola, the "national beverage" (independently produced until 1999, when Coca-Cola acquired Corporación Inca Kola del Perú S.A., the Peruvian company that formerly produced it) is more popular.[25] In Sweden, despite Coca-Cola's strong holiday-oriented marketing efforts, Julmust outsells Coca-Cola during the Christmas season.[26] Note that in Scotland, where the locally produced Irn-Bru was once more popular, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru.[27]. Ox teams are steered by commands or noise (whip cracks) and many teamsters were known for their voices and language. Nevertheless, there are some places like New York state in the United States of America, where Pepsi leads the market; Texas, in the USA, where Dr. Their teamster must make or buy as many as a dozen yokes of different sizes as the animals grow. Coca-Cola is the best-selling soft drink in most countries. Oxen must be painstakingly trained from a young age. Coca Cola's positive business contributions following some of these criticisms include:. Yoked oxen cannot slow a load like harnessed horses can, the load has to be controlled downhill by other means.
[20] SINALTRAINAL's boycott followed the removal of the Coca-Cola Company from SINALTRAINAL's lawsuit, see the #Business practices section. Also, the gait of the ox is often important to ox trainers, since the speed the animal walks should roughly match the gait of the ox driver who must work with it. In Summer 2003, Colombian trade Union SINALTRAINAL called for an international boycott of Coca-Cola products because of intimidation, kidnapping and murder of workers in Coca Cola bottling plants by paramilitaries who were allegedly acting on behalf of the Coca Cola Company in order to drive down wages in Colombia. American ox trainers favored larger breeds for their ability to do more work in addition to their intelligence (the ability to learn); for the same reason, the typical ox is the male of a breed, rather than the smaller female. See #Business practices section for environmental impact discussions.. The education consists of the animal's learning to respond appropriately to the teamster's (ox driver's) commands: in North America such as (1) get up, (2) whoa, (3) back up, (4) gee (turn to the right) and (5) haw (turn to the left). As of 2005, Coke and Pepsi together hold 95% market share of soft-drink sales in India.[19]. An ox is nothing more than a mature bovine with an "education". Coca-Cola had registered a 15 percent drop in sales after the pesticide allegations were made in 2003. Contrary to popular American lore, an "ox" is not a unique breed of bovine, nor have any "blue" oxen lived outside the folk tales surrounding Paul Bunyan, the mythical American logger. In 2004, Coca-Cola was described as being experimentally used as a pesticide by India farmers in Andhra Pradesh.[17] However, it was later revealed to be a publicity stunt by local activists and farmers.[18]. Oxen were commonly used to skid logs, and sometimes are still in low-impact select-cut logging, in forests. Narain says CSE's study of pesticide residues in soft drinks was a natural follow-up to a previous study it did on bottled water.[16]. Oxen are used for plowing, transport, hauling cargo, grain-grinding by trampling or by powering machines, irrigation by powering pumps, and wagon drawing. Ms. Usually an ox is over four years old due to the need for training and for time to grow to full size. Coke's David Cox, Coke's Hong Kong-based communications director for Asia, accuses Sunita Narain, CSE's director, of "brandjacking," using Coke's brand name to draw attention to her campaign against pesticides. Often they are adult, castrated males. Coke and PepsiCo oppose the move, arguing that lab tests aren't reliable enough to detect minute traces of pesticides in complex drinks like soda. Oxen (plural of ox) are cattle trained as draft animals. But an Indian parliamentary committee in 2004 backed up CSE's findings and a government-appointed committee is now trying to develop the world's first pesticide standards for soft drinks. The outbreaks of mad cow disease have reduced or prevented some traditional uses of cattle for food, for example the eating of brains or spinal cords. Coca Cola and PepsiCo angrily denied allegations that their products manufactured in India contained toxin levels far above the norms permitted in the developed world. Other sports like Bull riding are seen as part of a Rodeo, especially in North America. CSE said it had tested the same products in the US and found no such residues. In Portugal, Spain and some Latin American countries, bulls are used in the sport of bullfighting while a similar sport Jallikattu is seen in South India; in many other countries this is illegal. CSE found that the Indian produced Pepsi's soft drink products had 36 times the level of pesticide residues permitted under European Union regulations; Coca Cola's 30 times. In Latin America, Australia and the western North America cattle are grazed on large tracts of rangeland called ranchos, ranches or Stations (Australia). Tested products included Coke, Pepsi, Seven Up, Mirinda, Fanta, Thums Up, Limca, Sprite. It is common to see loose cattle walking the streets, because the holiness it holds in India and other countries that practice Hinduism. In 2003, the Centre for Science and Environment (CSE), a non-governmental organisation in New Dehli, said aerated waters produced by soft drinks manufacturers in India, including multinational giants Pepsico and Coca-Cola, contained toxins including lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer and a breakdown of the immune system. In fact a divine cow named Kamadhenu is considered to be the mother of all Hindu Gods. As an example, in 2004 Coca-Cola India's market share was 60.9%.[15]. [2] The importance of the cow is highlighted by the fact that a regional holiday called Mattu Pongal (literally Cow Pongal in Tamil) exists which is akin to a bovine thanksgiving day. However, these claims conflict with marketshare data. The bull is my sire.". Critics claim Coca-Cola is less popular in other places such as India, due to suspicions regarding the health standards of the drink. In Hinduism, the cow is said to be holy (and thus should not be eaten); "The cow is my mother. In the Middle East, the only region in the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% marketshare and had double-digit growth in 2003.[14]. Their ability to provide meat, dairy and draft while reproducing themselves and eating nothing but grass has furthered human interests dramatically through the millennia. However, these claims conflict with marketshare data. Some consider them the oldest form of wealth. foreign policy in Israel and elsewhere.[citation needed] They additionally cite the example of Mecca Cola which has become a hit in the past few years. Cattle occupy a unique role in human history. Critics claim Coca-Cola is less popular in Arab countries due to disapproval of U.S. The red color is merely traditional, as the movement of the cape is the attractant. The performance and talk dealt with the sugar industry and other multinational corporation policies and Coca-Cola as a symbol of corporate power. This rumour derives from bullfighting, where Matadors traditionally use red-coloured capes to provoke bulls into attacking. As part of their 2005 "Experience The Experience" tour, art group monochrom created a 'Brick Of Coke': they put several gallons of Coca-Cola into a pot and boiled it down until the residue left behind could be molded into a brick. This is incorrect, as cattle are mostly colour-blind. The identification with the spread of American culture has led to the pun "Coca-Colonisation". A popular misconception about cattle (primarily bulls) is that they are enraged by the colour red. The drink is also often a metonym for the Coca-Cola Company. Breeders have attempted to recreate the original gene pool of the aurochs by careful crossing of commercial breeds, creating the Heck cattle breed. The Coca-Cola drink has a high degree of identification with the United States itself, being considered an "American brand" or to a small extent as representing America (compare Mickey Mouse). In historical times, their range was restricted to Europe, and the last animals were killed by poachers in Masovia, Poland, in 1627. There are some groups who criticize this move to use high fructose corn syrup over sugar due to the fact that the corn in which the corn syrup is maintained may come from genetically altered plants. The aurochs was originally spread throughout Europe, Africa, and Asia. This was done largely due to the prices of sugar increasing during these times. The omasum is known as the "Many Plies." The abomasum is most like the human stomach; this is why it is known as the "True Stomach.". Since the late 1980s in the US, Coke has been made with high fructose corn syrup instead of sugar glucose/fructose, except Kosher for Passover Coke which can't be made with high fructose corn syrup. The reticulum is known as the "Honeycomb." The omasum's main function is to absorb water and nutrients from the digestible feed. For more, see phosphoric acid in food. Cattle sometimes consume metal objects which are deposited in the reticulum, and this is where hardware disease occurs. The drink has also aroused criticism for its use of phosphoric acid[13]. The rumen is the largest compartment and the reticulum is the smallest compartment. [12]. They are the rumen, reticulum, omasum, and abomasum. In 2003 the American Academy of Pediatric Dentistry took a grant of $1m dollars from Coca-Cola to fund educational research. Cattle have one stomach, with four compartments. The impartiality of this experiment can be reasonably questioned. These features allow them to thrive on grasses and other vegetation. [11]. The microbes that live inside of the rumen are also able to synthesize amino acids from non-protein nitrogenous sources such as urea and ammonia. Diet Coke was found to be slightly less acidic. These microbes are primarily responsible for generating the volatile fatty acids (VGAs) that cattle use as their primary metabolic fuel. None of those are in the critical range to damage tooth enamel. Cattle are ruminants, meaning that they have a unique digestive system that allows them to digest otherwise unpalatable foods by repeatedly regurgitating and rechewing them as "cud." The cud is then reswallowed and further digested by specialized bacterial, protozoal and fungal microbes that live in the rumen. A 2005 experiment by the American Academy of Pediatric Dentistry found the pH of the mouth to be 5.5, 5.6, and 5.7 in 5, 10, and 20 minutes (respectively) after swishing 15 mL in the mouth for one minute. The word "heifer" is sometimes used in a similar fashion, the implication being that the target of the term is overweight. Under normal conditions, its acidity causes no immediate harm.[10]. In some countries, such as the UK, this slur is used exclusively for women whereas in others it may be used for both genders. Evidence has been presented in numerous cases against Coca-Cola since the 1920s that decisively proves that the drink is not more harmful than comparable soft drinks, or indeed acidic fruit juices like Mr Juicy apple juice. The word "cow" can also be used derogatively, when describing a person, whom one expresses a dislike for. The drink has also aroused criticism for its use of caffeine.[8] The soft drink industry dismisses many of these criticisms as urban myths.[9] There are some reports that Coca-Cola is addictive, although the veracity of these reports has yet to be established.[citation needed]. Cows of certain breeds that are kept for the milk they give are called dairy cows. While many nutritionists believe that "soft drinks and other calorie-rich, nutrient-poor food can fit into a good diet"[citation needed], it is generally agreed that Coca-Cola and other soft drinks can be harmful if consumed to excess[citation needed], particularly to young children whose soda consumption competes with, rather than complements, a balanced diet.[6] Studies have shown that regular soft drink users have a lower intake of calcium (which can contribute to osteoporosis), magnesium, ascorbic acid, riboflavin, and vitamin A.[7]. Within the beef cattle industry in parts of the United States, the older term beef (plural beeves) is still used to refer to an animal of either gender. Since this process cannot extract the cocaine alkaloids at a molecular level, the drink still contains trace amounts of the stimulant[5]. Cattle raised for human consumption are called beef cattle. Today's Coca-Cola uses "spent" coca leaves, those that have been through a cocaine extraction process, to flavor the beverage. Obsolete terms for cattle include "neat" (horned oxen, from which "neatsfoot oil" is derived), "beef" (young ox) and "beefing" (young animal fit for slaughtering). Because cocaine is naturally present in untreated coca leaves, small amounts of cocaine were also present in the beverage. Some Australian, Canadian, New Zealand and Scottish farmers use the term "cattlebeast". Contrary to popular belief, the coca leaf extract cocaine was never added to Coca-Cola, per se. To refer to a specific number of these animals without specifying their gender, it must be stated as (for example) "ten head of cattle.". The acid can be used to anodize titanium according to various websites.[4]. Today "cow" is probably the closest to being gender-neutral, although it is usually understood to mean female (females of other animals, such as whales or elephants, are also called cows). One unusual use for Coke is as a rust-control substance—the phosphoric acid in coke converts iron oxide to iron phosphate, and as such can be used as an initial treatment for corroded iron and steel objects being renovated, etc. But "ox" is no longer used in this general sense, being restricted to the sense given above. (While Highway Troopers do not use Coca-Cola for this purpose, it was proven on the television program MythBusters that Coca-Cola can be used quite well as a blood cleaning agent.) For more on acidity and health concerns, see the Acidity subsection below.. That this was once the standard name for domestic bovines is shown in placenames such as Oxford. All of these claims are false. Strictly speaking, the singular noun for the domestic bovine is ox: a bull is a male ox and a cow is a female ox. These urban legends usually take the form of "fun facts" — for example, "highway troopers use Coke to clean blood from highways after accidents", "somebody once died in a Coke-drinking competition," or "Coke can dissolve a tooth overnight". There is no singular equivalent in modern English to cattle other than the various gender and age-specific terms (though "catron" is occasionally seen as a half-serious proposal). Coca-Cola has been the target of urban legends decrying the drink for its supposedly copious amounts of acid (its pH value of 2.5 is midway between vinegar and gastric acid), or the "life-threatening" effects of its carbonated water. Thus one may refer to some cattle, but not three cattle. One false legend claims that Coke was once green, or was accidentally carbonated when a clerk squirted syrup into the wrong glass. The term cattle itself is not a plural, but a mass noun. The numerous urban legends about Coca-Cola have led the Urban Legends Reference Pages to devote a whole section of their site to "Cokelore". The adjective applying to cattle is bovine. They also sponsor the International Rules football test game played between Australia and Ireland every year. An adult female over two years of age (approximately) is called a cow. Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, National Basketball Association and the National Hockey League, as well as with many teams within those leagues. An intact male is called a bull. In addition, Coca Cola sponsors the annual Coca-Cola 600 for the NASCAR Nextel Cup auto racing series at Lowe's Motor Speedway in Charlotte, North Carolina. If castrated as an adult, it is called a stag. In fact, one of the FIFA tournament trophy: FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997 was called "FIFA - Coca Cola Cup". The castrated male is then called a bullock or steer, unless kept for draft purposes, in which case it is called an ox (plural oxen), not to be confused with the related wild musk ox. Since 1978 Coca-Cola is the main sponsor of FIFA and has sponsored each FIFA World Cup and other competitions organised by FIFA. Male cattle bred for meat are castrated unless needed for breeding. This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. A young male is called a bull-calf; a young female before she has calved is called a heifer (pronounced "heffer"). Coca-Cola was the first-ever sponsor of the Olympic games, at the 1928 games in Amsterdam and has been an Olympics sponsor ever since. Young cattle are called calves. Coca-Cola has a policy of avoiding using children younger than the age of 12 in any of its advertising as a result of a lawsuit from the beginning of the 20th century that alleged that Coke's caffeine content was dangerous to children.[citation needed] However, in recent times, this has not stopped the company from targeting young consumers.[citation needed] In addition, it has not been disclosed in exact terms how safe Coke is for consumption by young children (or pregnant mothers).[citation needed]. This article refers to the common modern meaning of "cattle", the European domestic bovine. However, after a few early successes, Columbia began to under-perform, and was dropped by the company in 1989. Additionally other species of the genus Bos are often called cattle or wild cattle. Columbia provided subtle publicity through Coke product placements in many of its films while under Coke's ownership. Older English sources like King James Version of the Bible refer to livestock in general as cattle, or sometimes the archaic kine (which comes from the same English stem as cow). In an attempt to broaden its portfolio, Coca-Cola purchased Columbia Pictures in 1982. The word is closely related to "chattel" (a unit of property) and to "capital" in the sense of "property.". Thereafter, Coca-Cola regained its leadership in the market. It derives from the Latin caput, head, and thus originally meant "unit of livestock" or "one head". Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. The word "cattle" did not originate as a name for bovine animals. During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests in which they expressed a preference for Pepsi over Coke. . Coca-Cola has gone through a number of different advertising slogans in its long history, including "The pause that refreshes", "I'd like to buy the world a Coke", and "Coke is it" (see Coca-Cola slogans). (See aurochs for the history of domestication, and zebu for peculiarities of that group.). Advertising for Coke is now almost ubiquitous, especially in southern areas of North America, such as Atlanta, where Coke was invented. Cattle cannot successfully be bred with water buffalo or African buffalo. Coke's advertising has been rather pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. For example, genetic testing of the Dwarf Lulu breed, the only humpless "Bos taurus-type" cattle in Nepal, found them to be a mix of European cattle, zebu and yak. Coca-Cola's advertising has had a significant impact on American culture, and is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments; however, while the company did in fact start promoting this image in the 1930s in its winter advertising campaigns, it was already common before that.[3] In the 1970s, a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing", produced by Billy Davis, became a popular hit single, but there is no evidence that it did anything to increase sales of the soft drink. Hybrid individuals and even breeds exist, not only between European cattle and zebu but also with yaks, banteng, gaur, and bison, a cross-genera hybrid. It is said that the owner of Root Glass became one of Indiana's wealthiest men because of the bottle, while Samuelsson didn't get anything more than his usual salary. Complicating the matter is the ability of cattle to interbreed with other closely related species. In November 1915, Root Glass Company patented the bottle, and in 1916 it went into production. More recently these three have increasingly been grouped as one species, sometimes using the names Bos primigenius taurus, Bos primigenius indicus and Bos primigenius primigenius. However, he continued to turn the pages and eventually he saw a picture of a cacao tree seed pod, with its bulging shape and distinctive grooves. The aurochs is ancestral to both zebu and European cattle. He looked in Encyclopaedia Britannica and was quickly forced to dismiss the idea. These were Bos taurus, the European cattle, including similar types from Africa and Asia; Bos indicus, the zebu; and the extinct Bos primigenius, the aurochs. Thomas, Samuelsson decided to see if the shapes of the two ingredients behind the product name (coca and kola nuts) could serve as inspiration. Cattle were originally identified by Carolus Linnaeus as three separate species. According to legend, having received the request for a truly distinctive bottle from bottler Benjamin F. It is estimated that there are 1.3 billion head of cattle in the world today [1]. The equally famous Coca-Cola bottle, called the "Contour bottle" within the company, was created in 1915 by a Swedish former glassblower, Alexander Samuelsson, who had emigrated to the US in the 1880's and was employed as a manager at the Root Glass Company in Terre Haute, Indiana, one of Coca-Cola's bottle suppliers. In some countries, such as India, they are subject to religious ceremonies and respect. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. They are raised as livestock for meat (called beef and veal), dairy products (milk), leather and as draught animals (pulling carts, plows and the like). It was Robsinson who came up with the name, and he also chose the logo’s distinctive cursive script. Cattle (called cows in vernacular usage) are domesticated ungulates, a member of the subfamily Bovinae of the family Bovidae. The famous Coca-Cola logotype is said to have largely been created by John Pemberton's business partner, Frank Mason Robinson, in 1885. The cow is a photograph that the animators manipulate in such a way as to suggest that the cow is performing all kinds of unusual feats when obviously, it is just a photograph being moved around. As sugar and sweetners are added by the bottler, the sweetness of the drink is said to differ in various parts of the world, in order to cater for local taste. The Drawn Together episode "A Tale of Two Cows" features a character called Live Action Cow. The Coca-Cola Company owns minority shares in some of its largest franchisees, like Coca-Cola Enterprises and Coca-Cola FEMSA, but almost half of the volume sold in the world is produced by fully independent bottlers. Later the cow is mangled and run over several times by a semi truck and some bikers while the man begs for Shiva's forgivness. The bottlers are normally also responsible for all advertisment and other sales initiatives within their areas. In the movie Bubble Boy an Indian ice cream man is threatened by the Indian god Shiva because he accidentally ran over a cow. The bottlers produce the final drink by mixing the syrup with filtered water and sugar (or artificial sweetners) and fill it into cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. The popular nursery rhyme 'Hey, diddle-diddle' features a cow jumping over the moon. The Coca-Cola Company only produces a syrup concentrate, which it sells to various bottlers throughout the world who hold Coca-Cola franchises for one or more geographical areas. A Texas Longhorn with burnt orange coloring named Bevo is the mascot of the sports teams at the University of Texas at Austin. The actual production and distribution of Coca-Cola follows a franchising model. In Kung Pow: Enter the Fist, a famous scene parodying The Matrix bullet time scene involves a 3D animated cow being fought by the hero. However, experienced perfumers and food scientists - today aided by modern analytical methods - can easily identify the composition of food products, a fact that is further supported by the many cola flavorings and competing soft drinks like Pepsi. In the Computer Game Starcraft and Starcraft:Broodwar the cheat code "there is no cow level" will immediately take the player to the next level. Woodruff, the company presents the formula of Coca-Cola as one of the most closely held trade secrets in modern business that only a few employees know or have access to. In the Computer Game Diablo II there is an area called the "Secret Cow Level" in which players can gain experience more quickly than usual by fighting an army of bipedal cows. As a publicity marketing strategy started by Robert W. In a Grape-Nuts television commercial and in the movie Kingpin with Woody Harrelson, in which he pretends to be Amish, there are scenes of men "milking" a bull, thinking it is a cow. By 1998, it was sold in only a few places in the Midwestern U.S. These cows will sometimes say "Moo, I say!". However, sales falloff caused a severe cutback in distribution. In the game Fallout and Fallout 2, cows mutate into Brahman. In 1992 the company renamed the product "Coke II" (not to be confused with "Coke C2", a reduced-sugar cola launched by Coca-Cola in 2004). In the movie Twister, cows are flung about, mooing, by tornadoes. Meanwhile, the market share for New Coke had dwindled to only 3% by 1986. In Monty Python and the Holy Grail, the French shoot cows out of catapults. But the flop of New Coke brought a recovery. The sound a cow makes is often used to create comedic effect. Purchases of vanilla more than halved during this period. Since 1995, advertisements for Chick-fil-A restaurants have featured cows encouraging people to "Eat Mor Chikin.". When New Coke was introduced in 1985, this had a severe impact on the economy of Madagascar, a prime vanilla exporter, since New Coke used vanillin, a less-expensive synthetic substitute. The lilac-colored "Milka Cow" is a well-known symbol of the Milka brand of chocolate. The Coca-Cola Company is the world's largest consumer of natural vanilla extract. Gary Larson's famous comic strip The Far Side frequently included cows in humorous situations. The truth is we are not that dumb, and we are not that smart.". (Kane, 5). Some cynics will say that we planned the whole thing. It said that all cattle and pigs have to have a registered brand or earmark by May 1, 1644. Donald Keough, company president at the time, responded to the accusation by declaring: "Some critics will say Coca-Cola made a marketing mistake. The first known law requiring branding in North America was enacted on February 5, 1644 by Connecticut. The company was later accused of performing this volte-face as an elaborate ruse to introduce a new product while reviving interest in the original. The joke is apparent to anyone knowing that a cow possesses no such teeth. This and other protests caused the company to return to the old formula under the name Coca-Cola Classic on July 10, 1985. A humourous anecdote among farmers suggests that instant death will come to anyone bitten by a cattle's upper front teeth. Gay Mullins, from Seattle, Washington, founded the Old Cola Drinkers of America organization, which attempted to sue the company, and lobbied for the formula of Old Coke to be released into the public domain. On February 18, 1930 Elm Farm Ollie became the first cow to fly in an airplane and also the first cow to be milked in an airplane. The new Coca-Cola formula subsequently caused a public backlash. Bulls in particular are seen as a symbolic emblem of duty and religion. Coca-Cola management was unprepared, however, for the nostalgic sentiments the drink aroused in the American public; some compared changing the Coke formula to rewriting the American Constitution. They appear in numerous stories from the Purana's and Veda's, for example the deity Sri Krishna takes birth in a family of cowherders and Lord Shiva is said to ride on the back of a Bull. It is possible that customers would not have noticed the change if it had been made secretly or gradually, and thus brand loyalty could have been maintained. Cows are venerated within the Hindu religion of India: According to Vedic scripture they are to be treated with the same respect 'as one's mother' because of the milk they provide. The commercial failure of New Coke therefore came as a grievous blow to the management of the Coca-Cola Company. In the popular kids show The Fairly Odd Parents A cow tips over a kerosene lamp and the town mascott, a goat named "Chompy", saves the day by pushing the cow on to the fire, hence putting it out. It has also been alleged that Woodruff might not have been able to understand what Goizueta was telling him. Michael Ahern, the reporter who created the cow story, admitted in 1893 that he had made it up because he thought it would make colorful copy. Goizueta claims that Woodruff endorsed it a few months before his death in 1985; others have pointed out that, as the two men were alone when the matter was discussed, Goizueta might have misinterpreted the wishes of the dying Woodruff, who could speak only in monosyllables. An apocryphal story has it that a cow started the Great Chicago Fire by kicking over a kerosene lamp. Woodruff played in the reformulation. The constellation Taurus represents a bull. It is unclear what part long-time company president Robert W. See: Ox (Zodiac). The reformulation was led by the then-CEO of the company, Roberto Goizueta, and the president Don Keough. The ox is one of the 12-year cycle of animals which appear in the Chinese zodiac related to the Chinese calendar. Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi. For the mythology and lore connected with the bull, see Bull (mythology). Coca-Cola tinkered with the formula and created the new Coke. In taste tests, drinkers are more likely to respond positively to sweeter drinks, and Pepsi had the advantage over Coke because it is much sweeter. Double-blind taste tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke. Some authorities believe that New Coke, as the reformulated drink came to be known, was invented specifically to respond to its commercial competitor, Pepsi. In 1985, Coca-Cola, amid much publicity, changed the formula of the drink. For more corporate history, see The history of the Coca-Cola Company. Before the United States entered World War II, the difficulty of shipping Coca-Cola concentrate to Germany and its occupied states led to the creation of a new drink by a Coca-Cola employee, Fanta. The beverage had become synonymous with the American way of life. The popularity of the drink exploded as American soldiers returned home from the war with a taste for the drink. Coca-Cola set up bottling plants in several locations overseas to assure the drink's availability to soldiers, setting the stage for the company's post-war overseas expansion. The United States Army permitted Coca-Cola employees to enter the front lines as "Technical Officers" where they operated Coke's system of providing refreshments for soldiers, who welcomed the beverage as a reminder of home. When the United States entered World War II, The Coca-Cola Company began providing free drinks for soldiers of the United States Army. However, the loosely termed contract proved to be problematic for the company for decades to come. Asa Candler was tentative about bottling the drink, but the two entrepreneurs who proposed the idea were so persuasive that Candler signed a contract giving them control of the procedure. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Biedenharn. Its proprietor was Joseph A. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Coca-Cola was sold in bottles for the first time on March 12, 1894, and cans of Coke first appeared in 1955. Regardless, Candler began aggressively marketing the product — the efficiency of this concerted advertising campaign would not be realized until much later. In 1892, Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.[2]. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier, and Woolfolk Walker. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula. [1]. Three versions of Coca-Cola — sold by three separate businesses — were on the market. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. Bloodworth. Murphey, and E.H. Mayfield, A.O. In the same year, Pemberton sold the rights a second time to three more businessmen: J.C. In 1887, while himself suffering from an ongoing addiction to morphine, Pemberton sold a stake in his company to Asa Griggs Candler, who incorporated it as the Coca Cola Corporation in 1888. Pemberton claimed Coca-Cola cured a myriad of diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Although Pemberton intended it to be mixed with still water, it was sold at soda fountains, which were popular in the United States at the time thanks to a belief that carbonated water was good for the health. Coca-Cola was initially sold as a patent medicine for five cents a glass. Pemberton ran the first advertisement for the beverage on May 29 that year in the Atlanta Journal. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only an average of nine drinks were sold each day. Pemberton called for 5 ounces of coca leaf per gallon of syrup. He named it Coca-Cola, because it included the stimulant coca leaves from South America and was flavored using kola nuts, a source of caffeine. The following year, when Atlanta and Fulton County passed Prohibition legislation, Pemberton began to develop a non-alchoholic version of the French Wine Cola. He was inspired by the formidable success of French Angelo Mariani's cocawine, Vin Mariani. Columbus, Georgia druggist John Stith Pemberton invented a cocawine called Pemberton's French Wine Coca in 1884. . Though faced with critiques of its health effects and various allegations of wrongdoing by the company, Coca-Cola has remained an internationally popular soft drink. Originally intended as a patent medicine when it was invented in the late 19th century, Coca-Cola was acquired by the businessman Asa Griggs Candler, whose shrewd marketing tactics led Coke to its world-wide soft drink market dominance during the twentieth century. Coke is one of the world's most recognizable and widely sold commercial brands. The beverage is widely referred to as Coke, a nickname eventually trademarked by the company. Coca-Cola is a carbonated soft drink, or cola, produced by the The Coca-Cola Company (NYSE:KO) of Atlanta, GA. ^ Mark Thomas Comedy Featuring Coke Online Video about Coke and violations of good practice (accessed June 10, 2005). ^ Coca-Cola Myths and Rumors The Coca-Cola Company (accessed June 10, 2005); "Caffeine and Dehydration: Myth or Fact?," Food Insight, July–August 2002 (accessed June 10, 2005). ^ "Label Caffeine Content of Foods, Scientists Tell FDA," Center for Science in the Public Interest, July 31, 1997 (accessed June 10, 2005). ^ "Cola Soft Drinks may Contribite to Lower Bone Mineral Density in Women," American Society for Bone and Mineral Research, September 19, 2003 (accessed June 10, 2005). ^ Ibid; Russell Robertson, "Soda, Calcium, and Osteoporosis," Healthlink—Medical College of Wisconsin (accessed June 10, 2005). Jacobson, "Liquid Candy: How Soft Drinks are Harming Americans' Health," Center for Science in the Public Interest (accessed June 10, 2005). ^ Michael F. ^ John Vidal, "Things grow better with Coke," Guardian Unlimited, November 2, 2004 (accessed June 10, 2005). ^ Mikkelson and Mikkelson, "Acid Slip," March 29, 2004 (accessed June 10, 2005); Mikkelson and Mikkelson, "Tooth in Advertising," February 27, 2001 (accessed June 10, 2005); Mikkelson and Mikkelson, "CO2 Fast, 2 Furious," April 2, 2004 (accessed June 10, 2005). May 1, 1997 (accessed January 15, 2006). "Anodizing". ^ Seeley, Bill. Mikkelson, "The Claus That Refreshes," snopes.com, February 27, 2001 (accessed June 10, 2005). ^ Barbara Mikkelson and David P. Gómez, "Peruvian Drug Control Agency: Coca Cola Buys Coca Leaves," Narco News Bulletin, January 28, 2005 (accessed June 10, 2005). ^ Luis A. ^ Sun Trust. ^ Pages 45–47: (Pendergrast, 2000). ISBN 0465054684.. For God, Country and Coca-Cola, 41–45, Basic Books. ^ Mark Pendergrast (2000). ISBN 0789014858.. Baseball and American Culture: Across the Diamond, 133, Haworth Press. ^ Rielly, Edward J (2003). servings to Hurricane Katrina Evacuees, donated $10 million to tsunami relief efforts in Asia and after the September 11 terrorist attacks committed to a $12 million financial contribution to disaster relief efforts. Charitable Giving: The Coca-Cola Company and its bottling partners shipped more than 30 million donated 8-oz. HIV / AIDS in Africa: Coca-Cola will spend up to $5 million per year to fund HIV/AIDS treatment for Africans who work within the company's bottling system which employs 58,000 people in Africa; Coca Cola Africa has a $50 million budget to support HIV/AIDS programmes. Coca-Cola offers domestic partner health benefits and its non-discrimination policy includes sexual orientation. Promoting Diversity: Awards including "50 Best Companies for Minorities" by Fortune Magazine in 2004 and ""50 Best Companies for Latinas to Work for in the U.S." by Latina Style in 2004. [23]) [24]:(For information on SINATRAINAL's boycott following the removal, see the #As a political and corporate symbol section.). In April 2003 District Judge Jose E Martinez in Miami excluded The Coca-Cola Company and its Colombian unit because its bottling agreement did not give it "explicit control" over labour issues in Colombia; in short, the Coca-Cola Company was dismissed from the case.[22] The lawsuit is continuing against the bottlers, Panamco and Colombian bottler Bebidas y Alimentos. With the help of the United Steelworkers of America, SINALTRAINAL filed a lawsuit in 2001. Specifically, The Coca-Cola Company and its bottlers are accused of directing or tolerating the actions of paramilitaries against their workers in order to prevent them from setting up trade unions, resulting in some of the leaders of said attempted trade unions being murdered. In Colombia, the company has been accused by Colombian trade Union SINALTRAINAL of human rights violations. [21]. In India, the corporation has provoked a number of boycotts and protests as a result of its perceived low standards of hygiene and adverse impact on the environment. For details on the boycotts, see the Coca-Cola Company page.. and Ireland boycott Coca-Cola products for concerns over human rights abuses. A number of universities in Canada, the UK, the U.S. |