Betty Crocker

Betty Crocker points are still in use, and are found on a wide array of General Mills products, from flour to cereal to soup to soy milk. By the same token, many cheaper types of generally mediocre quality but basically sound design may have a few exceptionally good units. In 1937 the coupons were printed on the outside of packages, which told purchasers to "save and redeem for big savings on fine kitchen and home accessories in our catalog". Binoculars of the same make and model may vary from unit to unit, although hopefully less so for the more highly priced models from quality manufacturers, so the experienced user may benefit from trying several samples. By 1932, this scheme had become so popular that General Mills began to offer an entire set of flatware; the pattern was called "Friendship" (later renamed "Medality"). Such models would have been called "fixed-focus" in more honest times: they have a depth of field from a relatively large closest distance, to infinity, and perform exactly the same as a focussing model of the same optical quality (or lack of it) focussed on the middle distance. Inserted in bags of flour, they could be used to reduce the cost of Oneida flatware. This is an example of marketing departments making a virtue of necessity.

In 1929, Betty Crocker coupons were introduced. Some binoculars (and cameras) claim to be "focus-free". In 1928, Washburn Crosby merged with five or more other milling companies to form General Mills, which continues to use the Betty Crocker brand on various products. Zoom binoculars, while in principle a good idea, do not perform very well. In 1924, Betty Crocker got a voice with the debut of the daytime radio broadcast Betty Crocker Cooking School of the Air, voiced and scripted for a decade by Marjorie Husted. The trade-off is that compared to unstabilised binoculars of the same parameters, stabilised binoculars are more expensive, larger and heavier, less reliable due to their complexity, more subject to obsolescence, and consume batteries. At first "Betty Crocker" was used to provide the simulation of a personal signature to replies to customers asking advice. Image stabilisation much improves image steadiness and allows the use of higher magnification in hand-held applications.

The surname "Crocker" was borrowed from retired executive William Crocker. If more compact binoculars are required, smaller objectives may be used at some loss of performance and increase in price. Company executives chose the name "Betty" because it seemed warm and friendly to them. Larger objective diameters have better light-gathering power, and can view fainter objects for astronomical use. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. 7x50 is brighter for night use. Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. For general-purpose use, 8x40 is a good combination.

The magnification and objective diameter must be chosen to suit the requirement, remembering that higher magnification exaggerates shake when hand-held, and that larger objective lenses increase the weight and size. For roof-prism models, phase coating is better. Fully multi-coated (FMC) models should be better in this respect than others. All binoculars should be reasonably free from reflections.

Completely waterproof (submersible) binoculars are available. Hermetically sealed binoculars filled with dry gas (usually nitrogen) will not be susceptible to clouding due to condensation at low temperatures; this will also help to prevent mildew, although air may leak in over a period of years if the binoculars are not overhauled. Roof-prism models will be lighter and more compact for a given size, but more expensive than equivalent Porro models. All binoculars should be accurately aligned and collimated, comfortable to use, and robust.

Real binoculars depart to a greater or lesser extent from the ideal. The two images will be identical (apart from the slightly different viewpoint), with no differences in size, orientation, aberrations, etc. Ideally a pair of binoculars will produce two uniformly sharp images, each of perfect quality, with no errors of geometry or colour-correction and no internal reflections. The cinematic convention to represent a view through binoculars as two circles partially overlapping in a figure-of-eight shape is not true to life.

Departure from the ideal causes, at best, vague discomfort and visual fatigue, but the perceived field of view will be close to circular anyway. A well-collimated pair of binoculars should produce, when viewed through human eyes and processed by a human brain, a single circular, apparently three-dimensional, image, with no visible indication that we are actually viewing two distinct images from slightly different viewpoints. Instructions for checking binoculars for collimation errors, and for collimating them, can be found on the Internet (search for collimation binoculars and the model). While it is inadvisable for the non-expert to try to repair quality instruments, collimation by the owner may be justified for maladjusted binoculars which are not good enough to merit the expense of professional attention.

If the binoculars are basically sound, this can be remedied by small movements to the prisms, often by turning screws accessible without opening the binoculars. This may be due to poor manufacturing quality control (more likely with cheaper binoculars) or to a shock (being dropped) or drift over time. If the binoculars are not collimated properly, i.e., if the images from the two tubes are not properly aligned, then they will give poor results and can be uncomfortable and tiring to use. Stabilisation is not suitable when tracking moving objects.

They are also more expensive, heavier, and battery life tends to be short. There are some disadvantages: the image may not be quite as good as the best unstabilised binoculars when tripod-mounted, and stabilised binoculars contain more advanced technology to go wrong, and to become obsolete. These techniques allow binoculars up to 20× to be hand-held, and much improve the image stability of lower-power instruments. Stabilisation may be enabled or disabled by the user as required.

Parts of the instrument which change the position of the image may be held steady by powered gyroscopes or by powered mechanisms driven by gyroscopic or inertial detectors, or may be mounted in such a way as to oppose and dampen sudden movement. Shake can be much reduced, and higher magnifications used, with binoculars using image stabilisation technology. When buying binoculars of lower price, Porro prism binoculars can be expected to give more image quality for money. The major European optical manufacturers (Leica, Zeiss, Swarovski) have discontinued their Porro lines; Japanese manufacturers (Nikon, Fujinon, etc.) may follow suit.

However, as of 2005, the optical quality of the best roof-prism binoculars with up-to-date coating processes as used in Schmidt-Pechan models is comparable with the best Porro glasses, and it appears that roof prisms will dominate the market for high-quality portable binoculars in spite of their higher price. A Porro prism binocular will inherently produce an intrinsically brighter image than a roof prism binocular of the same magnification, objective size, and optical quality, as less light is absorbed along the optical path. Different optical construction affects reflections and brightness. (The advanced naval binocular rangefinders of the mid-twentieth century had perhaps 150 glass elements; absorption of light would have been significant.).

This reduces brightness, and is also undesirable, although less of a problem than reflections in most cases. When light traverses an optically transmissive material, some light is absorbed. Phase-corrected prism coating and dielectric prism coating are recent (in 2005) effective techniques for reducing reflections. Light can also be reflected from the interior of the instrument, but it is simple to minimise this to negligible proportions.

Reflection can be reduced, but not eliminated, by applying optical coatings to interfaces; this is of great importance for any optical instrument with multiple interfaces. In any sort of image-forming optical instrument (telescope, camera, microscope, etc.), ideally no light should be reflected; instead of forming an image, light which reaches the viewer after being reflected is distributed in the field of view, and reduces the contrast between the true image and the background. When light strikes an interface between two materials of different refractive index (e.g., at an air-glass interface), some of the light is transmitted, some reflected. For daytime use an exit pupil of 3mm—matching the eye's contracted pupil—is sufficient.

The current trend favours models with 5mm exit pupil, such as 10x50, or 8x40; 7x50 is falling out of favour. A large exit pupil facilitates viewing larger objects such as nearby galaxies, though. However, for viewing stars and small astronomical objects, a large exit pupil will mostly image the night sky background, effectively decreasing contrast, making the detection of faint objects more difficult except perhaps in remote locations with negligible light pollution. Light gathered by a larger exit pupil is wasted.

For maximum effective light-gathering and brightest image, the exit pupil should equal the diameter of the fully dilated human eye—about 7mm, reducing with age. Binoculars concentrate the light gathered by the objective into a beam, the exit pupil whose diameter is the objective diameter divided by the magnifying power. Of particular relevance for low-light and astronomical viewing, as against astrophotography, is the ratio between magnifying power and objective lens diameter. Much larger binoculars have been made by dedicated amateur astronomers, essentially using two refracting or reflecting astronomical telescopes, with results claimed to be impressive.

Larger models with objectives of up to about 150mm are used on supports, typically for amateur astronomy. Hand-held binoculars range from small 3x10 Galilean opera glasses used in theaters, to glasses with 7 to 12 diameters magnification and 30 to 50mm objectives for typical outdoor use. For general night use, a 50mm objective gives maximum brightness for 7 diameters magnification; objective diameter must be increased for higher magnifications at night. 7×30 is good for daytime use.

For general hand-held use, subject to shake, 7 diameters is a good compromise between power and image steadiness for most people. Simple Galilean binoculars have the disadvantage of a narrower field of view—this is the reason for the prevalence of the more complex optical arrangements used. The field of view depends upon the optical construction of the binoculars. The objective lens needs to be large enough to give acceptable resolution in all circumstances, but must be larger for low-light and night use.

The magnification required depends upon the application, but with the major proviso that large magnifications give an image much more susceptible to shake when hand-held. 7×50. It is customary to categorise binoculars by the magnification × the objective diameter in mm; e.g. The ratio of the focal lengths of the objective and the ocular lenses gives the linear magnifying power (expressed in "diameters").

The diameter of the objective lenses determines the light-gathering power and the ultimate resolving power of the binoculars. The distance between the eyepieces on most binoculars can be adjusted to accommodate viewers with different eye separation. Once this adjustment has been made for a given viewer, the binoculars can be refocussed on an object at a different distance by using the focusing wheel to move both tubes together without eyepiece readjustment. It is more convenient for the viewer to focus both tubes with one action (usually rotation of a central focussing wheel), and for one of the two eyepieces to be adjustable to compensate for differences between the viewer's eyes (usually by rotating the eyepiece in its mount).

In some cases the two telescopes are focused independently by changing the distance between ocular and objective lenses. Binoculars to be used to view objects which are not at a fixed distance must have a focussing arrangement. They have objective lenses which are approximately in line with the eyepieces. Binoculars which use roof prisms (either the Abbe-Koenig or Schmidt-Pechan designs) are narrower, more compact, lighter, and more expensive than those which use Porro prisms.

This results in a set of binoculars which is wide, with objective lenses which are well-separated but offset from the eyepieces. Binoculars with prisms to shorten the optical path and erect the image may have double Porro prism design which gives a Z-shaped optical path. . While not intended to be held to the eyes of a viewer (!), the use of two telescopes to view the same object gives additional information due to the larger field of view that results from the separation of the objective mirrors.

The LBT comprises two 8-meter reflector telescopes. An extreme example, although not one would that normally be called binoculars, is the Large Binocular Telescope in Arizona, USA, which produced its "First Light" image on 26 October 2005. Very large binoculars with a very wide separation (up to 15 meters, weight 10 tonnes, for ranging Second World War naval gun targets 25km away) have been used for accurate rangefinding, although late twentieth century technology made this application redundant. Larger binoculars become uncomfortable and difficult to hold steady, and are mounted on tripods or other supports.

All practical binoculars display an erect image, obtained either by using simple Galilean optics ("field glasses", "opera glasses"), or by using optical prisms both to erect the image and to fold the optical path. The folding of the optical path allows the separation between the objective lenses to be increased, allowing larger lenses to be used and giving a better sensation of depth. The most commonly seen binoculars are of a size to be held by hand, and contain optical elements to fold the optical path so that the physical length of the binoculars is less than the focal length of the lenses. The advantages of a binocular over a monocular telescope are:.

By contrast, relatively small single-tube telescopes are often called "monoculars". Binocular telescopes, or binoculars, are two identical or mirror-symmetrical telescopes mounted side-by-side and aligned to point accurately in the same direction, one to be viewed through each of the user's eyes. Yunnan State optics (MS series: Porro). WDtian (from Yunnan State optics, all Porro).

Navigator series: Roof; Ares series: Porro). Sicong (from Xian Stateoptics. (Specialized in over-sized Porro binocualars). Miyauchi Co.

(Apex/Apex Pro: Roof; Ultima: Porro). Vixen Co. (Activa, some are Roof, some are Porro). Minolta Co.

(EXWPI series: Roof). OLympus Co. (DCFSP/XP series; Roof, UCF series: Inverted Porro; PCFV/WP/XCF series: Porro). Pentax Co.

(BD series: Roof). Kowa Co. (FMTSX, MTSX series: Porro). Fujinon Co.

(High Grade series, Monarch series,RAII, Spotter series: Roof; Prostar series, Superior E series, E series, Action EX series: Porro). Nikon Co. series, Porro variants?). (I.S.

Canon Co. Russian Military Binoculars (BPOc 10x42 7x30, BKFC series). Steiner (Commander, Nighthunter: Porro; Predator, Wildlife: Roof). Optolyth (Royal: Roof; Alpin: Porro).

Docter Optik (Nobilem: Porro). Zeiss GmbH (FL,Victory, Conquest: all are Roof; 7x50 BGAT/T, 15x60 BGA/T:Porro, but to be discontinued). Swarovski Optik (SLC, EL: all are Roof; Habicht: Porro, but to be discontinued). Leica GmbH (Ultravid, Duovid, Geovid: all are Roof).

it is easier and more comfortable to steadily hand-hold and move a pair of binoculars than a single tube—the two hands and the head form a steady 3-point platform. it is more comfortable to use both eyes for viewing, without the need to close or obstruct one eye to avoid confusion. it gives a 3-dimensional image with depth: the two distinct views presented from slightly different viewpoints to each of the viewer's eyes merge to produce a single perceived view with a sensation of depth, allowing distances to be estimated.