Banana Republic

For other uses, see Banana Republic (disambiguation).


A Banana Republic store in Downtown L.A.

Banana Republic is a chain of "casual luxury" clothing stores owned by Gap Inc., which also operates The Gap, Old Navy, and Forth & Towne stores. Founded in 1969, The Gap is a mid-scale specialty retailer, while Old Navy was launched in 1994 as a value chain.

The original Banana Republic, which began in 1978, was a two-store safari and travel-themed clothing company. The majority of sales came from its eccentric catalog, which presented high-end and unique items with chatty, usually fictional, backstories from exotic locations, as well as more pedestrian high-volume products deliberately spiced up with a similar treatment. The company competed directly with the J. Peterman catalog later satirized on Seinfeld. As Banana Republic expanded its retail operation, it became known for the themed decoration in its stores, often featuring authentic elements, such as real Jeeps and foliage, as well as atmospheric elements, such as fog and steam.

Gap Inc. acquired Banana Republic in 1983, eventually rebranding it as a mainstream luxury clothing retailer. The unique tourist-oriented items, which arguably gave the brand its differentiation, were phased out. For a time, Banana Republic ate into Gap's consumer base. To set itself apart from Gap as a more upmarket brand, Banana Republic occasionally buys and refurbishes historic buildings for its retail locations.

Banana Republic's old safari-themed logo

Today the company operates nearly 400 Banana Republic stores in the United States (including Puerto Rico), and approximately 25 stores in Canada. It has also recently opened stores in Tokyo, Japan.




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The unique tourist-oriented items, which arguably gave the brand its differentiation, were phased out. Blazer's captain, when faced with an inspection of his ship by Queen Victoria, decided to rig his boats' crews in short double breasted jackets in navy blue serge, with brass Royal Navy buttons on the model of the reefer worn by the midshipmen of his day. acquired Banana Republic in 1983, eventually rebranding it as a mainstream luxury clothing retailer. However, much the most likely is that the name comes from that of HMS Blazer, a frigate from the days when ratings supplied their own rigs or the captain did it for them if he wanted uniform dress. Gap Inc. Another is that the red summer jackets of the oarsmen of the Lady Margaret Boat Club, in Cambridge, look ablaze and began a tradition which today is seen in single breasted blazers at Henley Regatta. As Banana Republic expanded its retail operation, it became known for the themed decoration in its stores, often featuring authentic elements, such as real Jeeps and foliage, as well as atmospheric elements, such as fog and steam. Two such are that the name could derive from the traditional practice of attaching a school's, regiment's, club's, or ship's embroidered coat-of-arms to the breast of the coat - thus emblazoning the garment.

Peterman catalog later satirized on Seinfeld. There are several explanations of its origin; some are apparently folk etymology. The company competed directly with the J. As sporting dress has become more adapted to the activity, the blazer has become more restricted to clubs' social meetings. The majority of sales came from its eccentric catalog, which presented high-end and unique items with chatty, usually fictional, backstories from exotic locations, as well as more pedestrian high-volume products deliberately spiced up with a similar treatment. A blazer's cloth is usually of a durable nature as it is used in schools and was used for sport. The original Banana Republic, which began in 1978, was a two-store safari and travel-themed clothing company. In more recent times, a single breasted form, long in existence, has come into more common use.

Founded in 1969, The Gap is a mid-scale specialty retailer, while Old Navy was launched in 1994 as a value chain. A blazer is a type of double breasted jacket, like that of a suit except in that it usually has patch pockets with no flaps and usually, metal shank buttons. Banana Republic is a chain of "casual luxury" clothing stores owned by Gap Inc., which also operates The Gap, Old Navy, and Forth & Towne stores.
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