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Vodafone

Vodafone Group plc (the name stands for VOice-DAta-FONE) is a British mobile phone operator headquartered in Newbury, Berkshire, England. It is the largest mobile telecommunications network company in the world by turnover, with equity interests in 27 countries and Partner Networks (networks in which it has no equity stake) in a further 31 countries.

At 31 December 2005 Vodafone had 179.3 million proportionate customers in 27 markets across 5 continents. [1] ("Proportionate customers" means, for example, that if Vodafone has a 30% stake in a business with a million customers, that is counted as 300,000). On this measure it is the second-largest mobile telecom group in the world behind China Mobile. The six markets where it has more than ten million proportionate customers are the United Kingdom; Germany, the United States, Italy, Japan, and Spain. In the U.S., these customers come via its minority stake in Verizon Wireless, and in the other five markets Vodafone has majority-controlled subsidiaries.

Vodafone is listed on the London Stock Exchange as Vodafone Group (LSE: VOD.L) and New York Stock Exchange, symbol VOD.

Vodafone in Europe

Vodafone currently operates in the following countries in Europe. The proportionate customer numbers are for 31 December 2005:

History

  • 1985-01-01: First phone call on Vodafone United Kingdom's analogue network. This event was staged, due to a network failure; the first calls actually being made the next day. The first call was made to the Vodafone head office—which was at that point above a curry house in Newbury, where the company remains today (but now in a custom-built HQ building).
  • October 1991: Racal Telecom is demerged from Racal Electronics and becomes Vodafone Group.
  • June 1992: Vodafone Germany's (still as "Mannesmann Mobilfunk GmbH") network went live.
  • July 1992: Vodafone United Kingdom's GSM network went live.
  • September 1992: Vodafone Sweden's network went live.
  • October 1992: Vodafone Portugal's (still as "Telecel, Comunicações Pessoais, SA") network went live.
  • July 1993: Vodafone Greece's network went live.
  • July 1993: Vodafone Ireland's GSM network went live, as Eircell; a ETACS network had operated from ~1985.
  • September 1995: Vodafone Italy's (still as "Omnitel") network went live.
  • November 1995: Vodafone Spain's (still as "Airtel") network went live.
  • Company introduces new logo, known as the Speechmark, as it is a quotation mark in a circle; the O's in the Vodafone logotype are opening and closing quotation marks, suggesting conversation. The logo often appears on the outline of a SIM card.
  • 30 June 1999: Vodafone Group Plc merges with AirTouch Communications, Inc. of the U.S., and changes its name to Vodafone Airtouch Plc.
  • 21 September 1999: Vodafone Airtouch announces a $70-billion joint venture with Bell Atlantic Corp. to be called Verizon Wireless, which was composed of the two companies' U.S. wireless assets and began operations on 4 April 2000.
  • February - April 2000: Vodafone enters German market by buying mobile network operator Mannesmann Mobilfunk GmbH & Co KG. The deal is one of the largest in European history.
  • 28 July 2000: Reverts to its former name, Vodafone Group Plc.
  • 2001-04-16 First 3G voice call on Vodafone United Kingdom's 3G network.
  • 2001: Vodafone took over Eircell, then part of eircom in Ireland and rebranded it Vodafone Ireland.
  • 2001-2002: Vodafone acquired Japan's third largest mobile operator J-Phone, which had introduced camera phones first in Japan.
  • 17 December 2001: Vodafone intoduces the concept of "Partner Network" by signing TDC Mobil of Denmark. The new concept involves the introduction of Vodafone international services to the local market, without the need of investment by Vodafone. The concept would be used to extend the Vodafone brand and services into markets where it does not have stakes in local operators. Vodafone services would be marketed under the dual-brand scheme, where the Vodafone brand is added at the end of the local brand. (i.e., TDC Mobil-Vodafone; Elisa-Vodafone; Bité-Vodafone etc.)
  • 2 February 2002: Finland is added into Vodafone's mobile community, as Radiolinja is signed as a Partner Network. Radiolinja later changed its named to Elisa.
  • 2002: Vodafone rebranded Japan's J-sky mobile internet service as Vodafone live!™ as its mobile customer portal
  • 3 December 2002: Vodafone brand is introduced in the Estonian market with signing of a Partner Network Agreement with Radiolinja (Eesti). Radiolinja (Eesti) would later change its name to Elisa.
  • 7 January 2003: Vodafone signed a group-wide Partner agreement with mobilkom austria. As a result, Vodafone adds Austria, Croatia, and Slovenia in its partner network.
  • 16 April 2003: Og Vodafone is introduced in the Icelandic market. The company is the result of the partnering of Og with Vodafone.
  • 21 July 2003: Lithuania is added to Vodafone's worldwide network, with the signing of a Partner Network agreement with Bité.
  • 16 February 2004: Vodafone signed a Partner Network Agreement with Luxembourg's LuxGSM
  • 20 February 2004: Vodafone signed a Partner Network Agreement with Cyta of Cyprus. Cyta agreed to rename its mobile phone operations to Cytamobile-Vodafone.
  • November 2004: Vodafone introduced 3G services into Europe.
  • June 2005: Vodafone increased its participation in Romania's Connex to 99%. Vodafone also bought Czech mobile operator Oskar.
  • 1 July 2005: Oskar of Czech Republic is rebranded as Oskar-Vodafone
  • 17 October 2005: Vodafone Portugal launches a new corporate logo, dropping the speech mark in the O's of the company name, and using the colour silver instead of white, but still retaining the red background. Also, various operating companies start to drop the use of the SIM card pattern in the company logo. (The rebranding of Oskar-Vodafone and Connex-Vodafone also does not use the Sim Card pattern.)
  • 28 October 2005: Connex in Romania is rebranded as Connex-Vodafone
  • 31 October 2005: Vodafone reached an agreement to sell Vodafone Sweden to Telenor, the largest provider of telecommunications services in Norway, for approximately Euro 1 billion. The sale will be completed by the end of calendar year 2005. After the sale, Vodafone Sweden will become a Partner Network of the Vodafone Group, Plc.
  • 13 December 2005: Vodafone won an auction to buy Turkey's second-largest mobile phone company, Telsim, for $4.5 billion. [2]
  • December 2005: Vodafone Spain becomes the second member of the group to adopt the new corporate logo
  • 05 January 2006: The group announces the completion of the sale of Vodafone Sweden to Telenor
  • 01 February 2006: Oskar Vodafone drops the Oskar name and becomes Vodafone Czech Republic, adopting the new corporate logo of the group. Vodafone Hungary also adopts the new corporate logo.

Vodafone in Asia-Pacific

Vodafone currently operates in the following countries in the Asia-Pacific region. The proportionate customer numbers are at 31 December 2005:

History

  • July 1993: BellSouth New Zealand's network went live.
  • October 1993: Vodafone Australia's network went live.
  • July 1994: Vodafone Fiji's network went live.
  • November 1998: Vodafone purchased BellSouth New Zealand, and it became known as Vodafone New Zealand.
  • 1999-2000: J-Phone launched the J-sky mobile internet service in response to DoCoMo's i-Mode service.
  • December 2002: J-Phone's 3G network went live.
  • 3 November 2003: M1, as a Partner Network is added to the Vodafone footprint.
  • October 1st 2003: Vodafone changed the name of its Japanese subsidiary from J-Phone to 'Vodafone', and the name of J-Phone's mobile internet service from J-Sky to Vodafone Live!
  • April 2005: Smartone changed the name of its brand from Smartone to 'Smartone-Vodafone'
  • August 2005: Vodafone released 3G technology in New Zealand
  • October 2005: Vodafone begins releasing 3G technology in Australia
  • 28 October 2005: Vodafone announces the acquisition of a 10 per cent stake in India's Bharti Televentures, which operates the largest mobile phone network in India under the brand name AirTel. The acquisition involves two separate transactions.
  • 22 December 2005: Vodafone announces the completion of the acquisition of the 10% stake in Bharti Televentures of India.
  • 25 January 2006: Indonesia, Malaysia, and Sri Lanka are added to the Vodafone footprint as Vodafone Group signs a partner network agreement with Telekom Malaysia.

Vodafone in the Middle East and Africa

Vodafone currently operates in the following countries in the Middle East and Africa region. The proporationate customer numbers are as at 31 December 2005.


History

  • May 1998: Vodafone Egypt network went live under the name ClickGSM.
  • 18 September 2002: Vodafone signs a Partner Network Agreement with MTC group of Kuwait. The agrrement involved the rebranding of MTC to MTC-Vodafone.
  • 29 December 2003: Vodafone signs another Partner Network Agreement with Kuwait's MTC group. The second agreement involves the co-operation in Bahrain and the branding of the network as MTC-Vodafone.
  • 3 November 2004: Vodafone announced that its South African affiliate Vodacom has agreed to introduce Vodafone's international services, such as Vodafone live! and partner agreements, to its local market.
  • 3 November 2005: Vodafone announces that it is in exclusive talks to buy the 15% stake of VenFin in Vodacom Group, reaching agreement the following day. Vodafone announces it plans to purchase a controlling interest in VenFin, and then shed VenFin's other assets.

Vodafone and Telkom will then have a 50% stake each in Vodacom

Vodafone in the Americas

Vodafone currently operates in the following countries in the Americas region.

History

United States In the United States, Vodafone owns 44.4%1 of Verizon Wireless, the country's second largest mobile carrier. Before this joint venture was formed, Vodafone merged with AirTouch Communications of the U.S. in June 1999 and changed its name to Vodafone Airtouch Plc. In September 1999, Vodafone Airtouch announced a $70-billion joint venture with Bell Atlantic Corp. The first wireless business with a national footprint in the U.S., Verizon Wireless was composed of Bell Atlantic's and Vodafone AirTouch's U.S. wireless assets and began operations on April 4, 2000. However, Verizon Communications—the company formed when Bell Atlantic and GTE merged on June 30, 2000—owns a majority of Verizon Wireless and Vodafone's branding is not used, nor is the network compatible with GSM phones. This relationship has been quite profitable for Vodafone, but there have historically been three problems with it. The first is the above-mentioned incompatibility with the GSM standard used by Vodafone's other networks, and the consequent difficulty of offering roaming between Vodafone's U.S. and other networks. The other two stem from the fact that Vodafone has does not have management control over Verizon Wireless. Vodafone is thus unable to use the Vodafone brand for its U.S. operations, and (perhaps more importantly) has no control of dividend policy at Verizon Wireless and is therefore entirely at the mercy of Verizon management with respect to cash flow from Verizon Wireless to Vodafone.

Perhaps as a consequence of these reasons, Vodafone made a bid for the entirety of AT&T Wireless when that company was for sale in 2004. Had this bid been successful, Vodafone would presumably have sold its stake in Verizon Wireless, and then rebranded the resultant business as Vodafone. As AT&T Wireless used the GSM standard, this would have resolved all the above problems. However, Cingular Wireless (a joint venture of SBC Communications (now AT&T) and BellSouth) ultimately outbid Vodafone and took control of AT&T Wireless, and Vodafone's relationship with Verizon has continued.

Latin America On 15 November 2005, Vodafone Group announced a group-wide co-operation agreement with America Movil of Mexico. The agreement involves co-operation on international services and roaming. The services include Voice and GPRS Roaming services, Preferred Roaming and Virtual Home Environment. Included in the agreement are the 13 networks owned and controlled by America Movil (except Tracfone in the United States), and the various operating companies of Vodafone and its Partner Networks.

Although the announcement only says that the two groups are partnering to deliver international roaming services, subsequent press releases of the Vodafone Group indicates that it has 27 (now 31) Partner Networks, therefore the 13 networks of America Movil in the agreement are considered Partner Networks.


1 Vodafone Group Plc. Key Performance Indicator press release for the quarter to 30 June 2005, 25 July 2005.

Financial results

From its 31 March 2006 year end onwards Vodafone will report its results in accordance with International Financial Reporting Standards (IFRS). It has issued results amended to IFRS standards for its 31 March 2004 and 31 March 2005 year ends for information purposes, and these are shown in the first table below.

Vodafone has some large minority stakes, in particular in Verizon Wireless in the United States and SFR in France, which are not included in its consolidated turnover. In order to provide additional information on the overall scale and growth trends of its business it publishes "proportionate turnover" figures and these are included in the tables below. For example, if a business in which it owns a 45% stake has turnover of £10 billion, that equals £4.5 billion of proportionate turnover for Vodafone. Proportionate turnover is not an official accounting measure and Vodafone's proportionate turnover should be compared with other companies' statutory turnover.

Vodafone also produces proportionate customer number figures on a similar basis, eg. if an operator in which it has a 30% stake has 10 million customers that equals 3 million proportionate Vodafone customers. This is a common practice in the mobile telecommunciations industry.

The following table shows Vodafone's results under UK generally accepted accounting principles (UK GAAP). By the end of its key acquisition drive, which ran from 1999 to 2002, Vodafone had more than £100 billion of goodwill on its balance sheet. As UK GAAP requires goodwill to be written off against the profit and loss account Vodafone has shown large statutory losses since then. However this write off of goodwill is purely an accounting adjustment and does not affect Vodafone's cash position or its ability to pay dividends. Despite the reported losses it is in reality a highly profitable company, and this is reflected in the fact that it is consistently one of the top twenty companies in the world by market capitalisation. Vodafone's accounts for the years shown in the table below include a great number of one off transactions, and apart from noting the rapid expansion of the group, no conclusions about underlying trends should be drawn from the figures without examining the accounts in more detail.

1 Vodafone Group Plc. Key Performance Indicator press release for the quarter to 30 June 2005, 25 July 2005.

Corporate sponsorship

  • Clare GAA, Ireland (formerly sponsored by Eircell)
  • Daily Express Life Savers Awards
  • David Beckham A two-year deal that was signed in 2002, later extended by another 12 months then ended in July 2005
  • DTM (the German touring car series)
  • England cricket team
  • Vodafone Oaks and Vodafone Derby horse races at Epsom.
  • Manchester United football till the end of 2005/6 soccer season, which ends Vodafone's four-year shirt deal, two years earlier than planned.
  • Newbury AFC (The football club from Newbury, where Vodafone was founded.)
  • Ferrari Formula One constructor (until 2006)
  • McLaren Formula One constructor (from 2007)
  • UEFA Champions League from the 2006/7 season
  • New Zealand Warriors Rugby League team (until 2007)

References

  • ECB dials up £12m deal. BBC Sport (11. December, 2000).
  • Ferrari extend sponsorship deal. BBC Sport (16. December, 2004).
  • Man Utd rings up £36m shirt deal. BBC News (1. December, 2003).

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Key Performance Indicator press release for the quarter to 30 June 2005, 25 July 2005. The New Players Theatre in London staged a revival in 2004 to honor its 21st anniversary, but some reviewers noted that its "feelgood" sentiments had not aged well. 1 Vodafone Group Plc. In 1988, it was adapted into an animated TV special. Vodafone's accounts for the years shown in the table below include a great number of one off transactions, and apart from noting the rapid expansion of the group, no conclusions about underlying trends should be drawn from the figures without examining the accounts in more detail. In its 1983 run in London's West End, it won an Olivier Award. Despite the reported losses it is in reality a highly profitable company, and this is reflected in the fact that it is consistently one of the top twenty companies in the world by market capitalisation. Snoopy!!! The Musical was a musical comedy based on the Peanuts comic strip, originally performed at Lamb's Theatre off-Broadway in 1982.

However this write off of goodwill is purely an accounting adjustment and does not affect Vodafone's cash position or its ability to pay dividends. According to animated special Snoopy's Reunion, they are named Molly and Rover. As UK GAAP requires goodwill to be written off against the profit and loss account Vodafone has shown large statutory losses since then. Although Snoopy often mentions that he was one of eight puppies, the two other siblings never appeared in the comic strip. By the end of its key acquisition drive, which ran from 1999 to 2002, Vodafone had more than £100 billion of goodwill on its balance sheet. Belle, who looks like Snoopy with long eyelashes, is most notable in that there was a Belle stuffed animal available for many years. The following table shows Vodafone's results under UK generally accepted accounting principles (UK GAAP). Marbles has spots on his fur, wears shoes, and considers some of Snoopy's behavior very odd.

This is a common practice in the mobile telecommunciations industry. Olaf, who wears a fur cap, is rotund in both body and face. if an operator in which it has a 30% stake has 10 million customers that equals 3 million proportionate Vodafone customers. Andy looks like a disheveled version of Snoopy. Vodafone also produces proportionate customer number figures on a similar basis, eg. Spike is very thin, wears a fedora and has long whiskers. Proportionate turnover is not an official accounting measure and Vodafone's proportionate turnover should be compared with other companies' statutory turnover. Most often seen is Spike, who lives in the desert (near the real-life locale of Needles, California) and is friends with cacti.

For example, if a business in which it owns a 45% stake has turnover of £10 billion, that equals £4.5 billion of proportionate turnover for Vodafone. Snoopy has seven siblings, five of whom appear at some point in the strip: Andy, Belle, Marbles, Olaf, and Spike. In order to provide additional information on the overall scale and growth trends of its business it publishes "proportionate turnover" figures and these are included in the tables below. In the late 1970s Snoopy embarked upon a journey to visit Daisy Hill, only to find that the puppy farm had been replaced by a six-story parking garage. Vodafone has some large minority stakes, in particular in Verizon Wireless in the United States and SFR in France, which are not included in its consolidated turnover. At one point in the series, Charlie Brown said that his parents bought Snoopy for him to cheer him up after another child threw sand in his face while they were playing in a sandbox. It has issued results amended to IFRS standards for its 31 March 2004 and 31 March 2005 year ends for information purposes, and these are shown in the first table below. Shortly after his return to the farm, Snoopy was selected by Charlie Brown's parents as a companion for him.

From its 31 March 2006 year end onwards Vodafone will report its results in accordance with International Financial Reporting Standards (IFRS). Snoopy's original owner was a little girl named Lila, who had to return him to Daisy Hill after her family moved to an apartment where dogs were forbidden. Key Performance Indicator press release for the quarter to 30 June 2005, 25 July 2005. His father used to run with hunting dogs, but would secretly run ahead and warn the rabbits. 1 Vodafone Group Plc. Over the course of the strip's run, it was revealed that Snoopy had been born and raised at the Daisy Hill Puppy Farm.
. Snoopy also had his own little dance, which was named by an outside observer, the 'Snoopy Dance'.

Although the announcement only says that the two groups are partnering to deliver international roaming services, subsequent press releases of the Vodafone Group indicates that it has 27 (now 31) Partner Networks, therefore the 13 networks of America Movil in the agreement are considered Partner Networks. Snoopy is also bilingual, as he "understands a little french." His dog food brand is called "For Dogs who flew in World War I and understand a little french." He failed his high school geometry course, which was his excuse for not being able to follow a golf course's 90 degree golfcart driving rule. Included in the agreement are the 13 networks owned and controlled by America Movil (except Tracfone in the United States), and the various operating companies of Vodafone and its Partner Networks. When Linus began to wear eyeglasses, Snoopy would abscond with them. The services include Voice and GPRS Roaming services, Preferred Roaming and Virtual Home Environment. He used to torment Linus by grabbing one end of the blanket, taking Linus for a soaring glide, twirling him and letting him go flying. The agreement involves co-operation on international services and roaming. Snoopy used to get onto "kicks": pretending to be a vulture, a vicious ape, a python or a "whirlydog".

Latin America On 15 November 2005, Vodafone Group announced a group-wide co-operation agreement with America Movil of Mexico. There was even a reference to a TV at one point. However, Cingular Wireless (a joint venture of SBC Communications (now AT&T) and BellSouth) ultimately outbid Vodafone and took control of AT&T Wireless, and Vodafone's relationship with Verizon has continued. Snoopy hates coconut candy and cookies, gets weed claustrophobia, and is deathly afraid of icicles dangling over his doghouse, which is dramatically larger inside than it is outside--or at least the basement is, being large enough to have a pool table and the paintings mentioned above. As AT&T Wireless used the GSM standard, this would have resolved all the above problems. This story was later adapted as the animated special Snoopy's Getting Married, Charlie Brown. Had this bid been successful, Vodafone would presumably have sold its stake in Verizon Wireless, and then rebranded the resultant business as Vodafone. However, she ran off with Snoopy's brother Spike, and later a coyote upon their arrival at Spike's desert.

Perhaps as a consequence of these reasons, Vodafone made a bid for the entirety of AT&T Wireless when that company was for sale in 2004. For a while in 1977, Snoopy was engaged to an unseen female dog he met while on guard duty at Peppermint Patty's house. operations, and (perhaps more importantly) has no control of dividend policy at Verizon Wireless and is therefore entirely at the mercy of Verizon management with respect to cash flow from Verizon Wireless to Vodafone. Snoopy's deft and droll throwaway lines were also an effective foil to Lucy's barbed remarks, making him less put-upon than the beseiged Charlie Brown or the slightly hapless Linus. Vodafone is thus unable to use the Vodafone brand for its U.S. Snoopy wondered what would be the point, since Charlie Brown already did everything he (Snoopy) wanted. The other two stem from the fact that Vodafone has does not have management control over Verizon Wireless. Charlie Brown's tormentor Lucy once demanded to know when he would be taking Snoopy to obedience classes.

and other networks. Charlie Brown was of course Snoopy's owner (although early in the strip he appeared to be a stray dog whom Charlie Brown and his friends had adopted (or vice versa)), but the relationship was anything but master and servant. The first is the above-mentioned incompatibility with the GSM standard used by Vodafone's other networks, and the consequent difficulty of offering roaming between Vodafone's U.S. In fact Snoopy reviled all cats generally, once remarking that they were "the crab grass on the lawn of life" and taking umbrage at the expression "cats and dogs", insisting that the proper expression was always "dogs and cats". This relationship has been quite profitable for Vodafone, but there have historically been three problems with it. During one series of daily strips, Snoopy antagonized the cat each day, and the cat's paw made one giant slash move that, day by day, decimated Snoopy's freshly-rebuilt doghouse to a greater extent than the day before. However, Verizon Communications—the company formed when Bell Atlantic and GTE merged on June 30, 2000—owns a majority of Verizon Wireless and Vodafone's branding is not used, nor is the network compatible with GSM phones. "World War III").

wireless assets and began operations on April 4, 2000. His arch-enemy (other than the Red Baron) is the unseen "Stupid Cat Next Door" (a.k.a. The first wireless business with a national footprint in the U.S., Verizon Wireless was composed of Bell Atlantic's and Vodafone AirTouch's U.S. Other than his owner Charlie Brown, Snoopy's best friend and confidante is the undersized yellow bird Woodstock, who only "speaks" in apostrophe marks. In September 1999, Vodafone Airtouch announced a $70-billion joint venture with Bell Atlantic Corp. This Scouting theme reappears throughout the comic strip. in June 1999 and changed its name to Vodafone Airtouch Plc. Snoopy is also a "Beagle Scout", the Peanuts version of Eagle Scout and is the Scout leader for a troop comprised of Woodstock and his other bird friends.

Before this joint venture was formed, Vodafone merged with AirTouch Communications of the U.S. Outside of his fantasy life he is the shortstop for Charlie Brown's Little League team (and the best player, nearly breaking Babe Ruth's record of 714 career home runs before Hank Aaron), and even owned a Van Gogh (later replaced by an Andrew Wyeth after his first doghouse caught fire and burned down). United States In the United States, Vodafone owns 44.4%1 of Verizon Wireless, the country's second largest mobile carrier. He has also been a famous writer (who was actually published once, in an October 1995 storyline, in which one copy of his unnamed novel was written, but it failed to sell), an attorney (who once defended Peter Rabbit), a hockey player, an Olympic figure skater (who used to skate with Sonja Henie before she became "big time"), a world famous grocery checkout clerk who operated from the top of his dog house in an apron, the "Lone Beagle" (the first dog to fly solo across the Atlantic) and even the first astronaut to land on the moon. Vodafone currently operates in the following countries in the Americas region. Snoopy also became "Joe Cool," as he put on sunglasses and leaned against the wall (in standard "cool" fashion) doing nothing. Vodafone and Telkom will then have a 50% stake each in Vodacom. For this character he would don goggles and a scarf and fly his Sopwith Camel (actually his doghouse), battling the Red Baron (who appeared vicariously through the bulletholes he left riddled in the doghouse).


. This soon became so commonplace as to be almost unnoticeable, as Snoopy developed a variety of alter egos, most notably the World War I flying ace. The proporationate customer numbers are as at 31 December 2005. Then, Snoopy started walking on two legs like a human. Vodafone currently operates in the following countries in the Middle East and Africa region. One of the first odd developments of Snoopy was his tendency to sleep on top of his doghouse, rather than inside it. The proportionate customer numbers are at 31 December 2005:. I don't envy dogs the lives they have to live."1.

Vodafone currently operates in the following countries in the Asia-Pacific region. Otherwise, he leads kind of a dull, miserable life. The proportionate customer numbers are for 31 December 2005:. Schulz summed up Snoopy's character in a 1997 interview: "He has to retreat into his fanciful world in order to survive. Vodafone currently operates in the following countries in Europe. Peanuts book title Life's a dream, Charlie Brown). . The contrast between Snoopy's existence in a dream world and Charlie Brown's in the real world is central to the humour and philosophy of Peanuts (see e.g.

Vodafone is listed on the London Stock Exchange as Vodafone Group (LSE: VOD.L) and New York Stock Exchange, symbol VOD. Many of Peanuts' memorable moments come in Snoopy's daydream as a writer: his eternal opener on the typewriter "It was a dark and stormy night..." is taken from Edward George Bulwer-Lytton's 1830 novel Paul Clifford. In the U.S., these customers come via its minority stake in Verizon Wireless, and in the other five markets Vodafone has majority-controlled subsidiaries. In addition to Snoopy's ability to "speak" his thoughts to the reader, many of the human characters in Peanuts have the uncanny knack of reading his thoughts and responding to them. The six markets where it has more than ten million proportionate customers are the United Kingdom; Germany, the United States, Italy, Japan, and Spain. Snoopy was a silent character for the first two years of his existence, but on October 19, 1952 he verbalized his thoughts to readers for the first time via a thought balloon; Schulz would utilize this device for nearly all of the character's appearances in the strip thereafter. On this measure it is the second-largest mobile telecom group in the world behind China Mobile. Schulz was originally going to call him "Sniffy" until he discovered that name was used in a different comic strip.

[1] ("Proportionate customers" means, for example, that if Vodafone has a 30% stake in a business with a million customers, that is counted as 300,000). Snoopy first made his appearance on the strip on October 4, 1950, two days after the strip premiered. At 31 December 2005 Vodafone had 179.3 million proportionate customers in 27 markets across 5 continents. . It is the largest mobile telecommunications network company in the world by turnover, with equity interests in 27 countries and Partner Networks (networks in which it has no equity stake) in a further 31 countries. Snoopy began his life in the strip as a fairly ordinary dog, but eventually evolved into perhaps the strip's most dynamic character - and arguably one of the most recognizable comic characters in the world. Vodafone Group plc (the name stands for VOice-DAta-FONE) is a British mobile phone operator headquartered in Newbury, Berkshire, England. Schulz.

December, 2003). Snoopy is the name of Charlie Brown's pet beagle in the long-running comic strip Peanuts, by Charles M. BBC News (1. 27 (flip). Man Utd rings up £36m shirt deal. The Comics Journal, p. December, 2004). "Charles Schulz at 3 o'clock in the morning".

BBC Sport (16. Note 1: Groth, Gary (December 1997). Ferrari extend sponsorship deal. Snoopy is a 1983 computer game by Radarsoft. December, 2000). On Buffy the Vampire Slayer, a tradition existed between lifelong friends Willow Rosenberg and Xander Harris where Willow, whose Orthodox Jew father discouraged Christmas accoutrements, would come to Xander's house each December to watch A Charlie Brown Christmas; Xander would entertain Willow by doing "the Snoopy Dance". BBC Sport (11. Dejected, Brian lies atop a red doghouse with Peanuts music in the background.

ECB dials up £12m deal. He points the guards to Snoopy, hiding in plain sight, and says, "What about him? He's gotta be in his 50s!" There is also an episode where Brian gets fired from The New Yorker magazine, and they hang a sign on the door that says "No Dogs Allowed", similar to Snoopy, Come Home. New Zealand Warriors Rugby League team (until 2007). Snoopy also appears in an episode of Family Guy where Brian dreams he is in Logan's Run and is set for extermination. UEFA Champions League from the 2006/7 season. Dexter's dad then shows up with the incomprehensible gibberish of the cartoon Peanuts' adult world, but reveals that he's chewing taffy. McLaren Formula One constructor (from 2007). Dexter tries to hit the football, but it goes out of his reach as Dee Dee takes it at the last second, Dexter flying through the air like Lucy did to Charlie Brown.

Ferrari Formula One constructor (until 2006). In one episode of Dexter's Laboratory entitled "Sports a Poppin", As Dexter's dad was trying to show Dexter how to play football, we see Dee Dee, Dexter's annoying sister, lying on top of a red doghouse like Snoopy in the background. Newbury AFC (The football club from Newbury, where Vodafone was founded.). In one episode of The Simpsons, Bart finds his father passed out drunk atop a red doghouse in the backyard and says, "Good grief!". Manchester United football till the end of 2005/6 soccer season, which ends Vodafone's four-year shirt deal, two years earlier than planned. The background music is the "sad" version of Vince Guaraldi's Christmas Time is Here. Vodafone Oaks and Vodafone Derby horse races at Epsom. In episode # 204 of Arrested Development, the character George Michael Bluth is seen walking dejectedly past a red dog house with a beagle relaxing on top.

England cricket team. Snoopy is the name of the primary research vehicle of Check-Six.com Click here. DTM (the German touring car series). Air Force's B-58 Hustler bombers. David Beckham A two-year deal that was signed in 2002, later extended by another 12 months then ended in July 2005. Snoopy is the name of one of the U.S. Daily Express Life Savers Awards. In New Town Plaza, Sha Tin, Hong Kong, there is a mini theme park dedicated to Snoopy.

Clare GAA, Ireland (formerly sponsored by Eircell). He can be seen on the Tech Control emblem holding an old analog patch cord above his head as he walks on water. Vodafone announces it plans to purchase a controlling interest in VenFin, and then shed VenFin's other assets. Snoopy is the US Air Force Technical Control mascot, as noted at http://3c2.us. 3 November 2005: Vodafone announces that it is in exclusive talks to buy the 15% stake of VenFin in Vodacom Group, reaching agreement the following day. For many years, Snoopy, along with other characters from the Peanuts gang, have appeared in advertising campaigns for Metropolitan Life Insurance Company (MetLife), stating its corporate slogan, "Get Met, it pays!" In recent years, Snoopy has been the company's mascot, and the two MetLife blimps, Snoopy I and Snoopy II, feature images of him dressed as the World War I Flying Ace. 3 November 2004: Vodafone announced that its South African affiliate Vodacom has agreed to introduce Vodafone's international services, such as Vodafone live! and partner agreements, to its local market. Snoopy has appeared on amusement park logos owned by Cedar Fair, which operates Camp Snoopy at the Mall of America and Cedar Point.

The second agreement involves the co-operation in Bahrain and the branding of the network as MTC-Vodafone. A series of postage stamps featuring Snoopy as a World War I flying ace was released on May 17, 2001 in Santa Rosa, California. 29 December 2003: Vodafone signs another Partner Network Agreement with Kuwait's MTC group. Apollo 10's lunar module was named "Snoopy", while its command module was named "Charlie Brown.". The agrrement involved the rebranding of MTC to MTC-Vodafone. The Royal Guardsmen recorded a few other songs featuring Snoopy and the Red Baron, including a Christmas version. 18 September 2002: Vodafone signs a Partner Network Agreement with MTC group of Kuwait. A version by the ska group The Hotshots was a hit in the United Kingdom in 1973.

May 1998: Vodafone Egypt network went live under the name ClickGSM. the Red Baron", which made it to number 2 on request charts. 25 January 2006: Indonesia, Malaysia, and Sri Lanka are added to the Vodafone footprint as Vodafone Group signs a partner network agreement with Telekom Malaysia. The Royal Guardsmen's debut album in 1966 featured the song "Snoopy vs. 22 December 2005: Vodafone announces the completion of the acquisition of the 10% stake in Bharti Televentures of India. The acquisition involves two separate transactions.

28 October 2005: Vodafone announces the acquisition of a 10 per cent stake in India's Bharti Televentures, which operates the largest mobile phone network in India under the brand name AirTel. October 2005: Vodafone begins releasing 3G technology in Australia. August 2005: Vodafone released 3G technology in New Zealand. April 2005: Smartone changed the name of its brand from Smartone to 'Smartone-Vodafone'.

October 1st 2003: Vodafone changed the name of its Japanese subsidiary from J-Phone to 'Vodafone', and the name of J-Phone's mobile internet service from J-Sky to Vodafone Live!. 3 November 2003: M1, as a Partner Network is added to the Vodafone footprint. December 2002: J-Phone's 3G network went live. 1999-2000: J-Phone launched the J-sky mobile internet service in response to DoCoMo's i-Mode service.

November 1998: Vodafone purchased BellSouth New Zealand, and it became known as Vodafone New Zealand. July 1994: Vodafone Fiji's network went live. October 1993: Vodafone Australia's network went live. July 1993: BellSouth New Zealand's network went live.

Vodafone Hungary also adopts the new corporate logo. 01 February 2006: Oskar Vodafone drops the Oskar name and becomes Vodafone Czech Republic, adopting the new corporate logo of the group. 05 January 2006: The group announces the completion of the sale of Vodafone Sweden to Telenor. December 2005: Vodafone Spain becomes the second member of the group to adopt the new corporate logo.

[2]. 13 December 2005: Vodafone won an auction to buy Turkey's second-largest mobile phone company, Telsim, for $4.5 billion. After the sale, Vodafone Sweden will become a Partner Network of the Vodafone Group, Plc. The sale will be completed by the end of calendar year 2005.

31 October 2005: Vodafone reached an agreement to sell Vodafone Sweden to Telenor, the largest provider of telecommunications services in Norway, for approximately Euro 1 billion. 28 October 2005: Connex in Romania is rebranded as Connex-Vodafone. (The rebranding of Oskar-Vodafone and Connex-Vodafone also does not use the Sim Card pattern.). Also, various operating companies start to drop the use of the SIM card pattern in the company logo.

17 October 2005: Vodafone Portugal launches a new corporate logo, dropping the speech mark in the O's of the company name, and using the colour silver instead of white, but still retaining the red background. 1 July 2005: Oskar of Czech Republic is rebranded as Oskar-Vodafone. Vodafone also bought Czech mobile operator Oskar. June 2005: Vodafone increased its participation in Romania's Connex to 99%.

November 2004: Vodafone introduced 3G services into Europe. Cyta agreed to rename its mobile phone operations to Cytamobile-Vodafone. 20 February 2004: Vodafone signed a Partner Network Agreement with Cyta of Cyprus. 16 February 2004: Vodafone signed a Partner Network Agreement with Luxembourg's LuxGSM.

21 July 2003: Lithuania is added to Vodafone's worldwide network, with the signing of a Partner Network agreement with Bité. The company is the result of the partnering of Og with Vodafone. 16 April 2003: Og Vodafone is introduced in the Icelandic market. As a result, Vodafone adds Austria, Croatia, and Slovenia in its partner network.

7 January 2003: Vodafone signed a group-wide Partner agreement with mobilkom austria. Radiolinja (Eesti) would later change its name to Elisa. 3 December 2002: Vodafone brand is introduced in the Estonian market with signing of a Partner Network Agreement with Radiolinja (Eesti). 2002: Vodafone rebranded Japan's J-sky mobile internet service as Vodafone live!™ as its mobile customer portal.

Radiolinja later changed its named to Elisa. 2 February 2002: Finland is added into Vodafone's mobile community, as Radiolinja is signed as a Partner Network. (i.e., TDC Mobil-Vodafone; Elisa-Vodafone; Bité-Vodafone etc.). Vodafone services would be marketed under the dual-brand scheme, where the Vodafone brand is added at the end of the local brand.

The concept would be used to extend the Vodafone brand and services into markets where it does not have stakes in local operators. The new concept involves the introduction of Vodafone international services to the local market, without the need of investment by Vodafone. 17 December 2001: Vodafone intoduces the concept of "Partner Network" by signing TDC Mobil of Denmark. 2001-2002: Vodafone acquired Japan's third largest mobile operator J-Phone, which had introduced camera phones first in Japan.

2001: Vodafone took over Eircell, then part of eircom in Ireland and rebranded it Vodafone Ireland. 2001-04-16 First 3G voice call on Vodafone United Kingdom's 3G network. 28 July 2000: Reverts to its former name, Vodafone Group Plc. The deal is one of the largest in European history.

February - April 2000: Vodafone enters German market by buying mobile network operator Mannesmann Mobilfunk GmbH & Co KG. wireless assets and began operations on 4 April 2000. to be called Verizon Wireless, which was composed of the two companies' U.S. 21 September 1999: Vodafone Airtouch announces a $70-billion joint venture with Bell Atlantic Corp.

of the U.S., and changes its name to Vodafone Airtouch Plc. 30 June 1999: Vodafone Group Plc merges with AirTouch Communications, Inc. The logo often appears on the outline of a SIM card. Company introduces new logo, known as the Speechmark, as it is a quotation mark in a circle; the O's in the Vodafone logotype are opening and closing quotation marks, suggesting conversation.

November 1995: Vodafone Spain's (still as "Airtel") network went live. September 1995: Vodafone Italy's (still as "Omnitel") network went live. July 1993: Vodafone Ireland's GSM network went live, as Eircell; a ETACS network had operated from ~1985. July 1993: Vodafone Greece's network went live.

October 1992: Vodafone Portugal's (still as "Telecel, Comunicações Pessoais, SA") network went live. September 1992: Vodafone Sweden's network went live. July 1992: Vodafone United Kingdom's GSM network went live. June 1992: Vodafone Germany's (still as "Mannesmann Mobilfunk GmbH") network went live.

October 1991: Racal Telecom is demerged from Racal Electronics and becomes Vodafone Group. The first call was made to the Vodafone head office—which was at that point above a curry house in Newbury, where the company remains today (but now in a custom-built HQ building). This event was staged, due to a network failure; the first calls actually being made the next day. 1985-01-01: First phone call on Vodafone United Kingdom's analogue network.