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Prada

Prada, SpA is an Italian fashion company (also known as a "label" or "house") with retail outlets worldwide.

The company, originally known in Italian as Fratelli Prada ("Prada Brothers"), was founded in 1913 by Mario Prada. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into haute couture.

Miuccia first gained her reputation for creative use of materials and simple, modern lines with her 1985 line of sleek black handbags made from parachute nylon. These novel, high-priced bags quickly became widely sought-after, and spawned a global industry of counterfeit Prada goods.

Prada's first prêt-à-porter, or "ready-to-wear" collection was designed by Miuccia Prada in the autumn/winter season of 1989. The collection's plain, modern lines were a stark contrast to other labels' flamboyant, sexual designs, and fueled a sharp rise in Prada's popularity.

In addition to the original Prada line, the company introduced the Miu Miu collection, a lower-priced line aimed at a younger audience, in 1992. The Miu Miu line, which shares Miuccia Prada's nickname, emphasizes earthy colors and a less haute couture look, evoking an overall more bohemian style. In its advertising campaigns, waif-like models in "home photo" poses further the look. Miu Miu clothing is often simple, and evokes a continual image of high-end vintage items. It was followed by the Prada Sport collection.

Prada rose to fashion primacy in the early 1990s on a look epitomized by thick, square glasses and garish colors known as "Prada Ugly." Prada takes a decidedly -- and consciously -- intellectual approach to fashion. The look of the early 2000's has been described as that of a "chic neo-fascist army" by the New York Times. Other critics have described Prada's look by comparing it to Gucci's: While the Gucci girl is swigging shots of tequila in the back of a nightclub wearing a miniskirt and halter top, the Prada girl is reading Proust in a café.

Prada won a Council of Fashion Designers of America International Award for accessories in 1993.

Although Prada remains the pinnacle of contemporary fashion following Tom Ford's retirement -- in 2004 Vogue Editor-in-Chief Anna Wintour is said to have told Miuccia Prada that she was "the only reason anyone comes to Milan" for runway shows -- it continues to derive the overwhelming bulk of its revenues from its original leather goods business, the sale of shoes and handbags.

Following lead in other companies in a popular trend of large labels to absorb as many other fashion houses as possible, Prada took on large debts to take on the financially floundering Rome-based house of Fendi in the early 1990s. Prada shared shares in Fendi with the Louis Vuitton Moet Hennesy (LVMH) company. Prada was unable to turn around/support the money-losing Fendi label, and sold its Fendi shares to LVMH. Prada is still to recover from this debt. The only brand to avoid the pitfalls of forming a large luxury label company is that of Giorgio Armani.

Other labels within the Prada Group corporate umbrella include Helmut Lang and Jil Sander.

References in popular culture

In The Family Guy, Meg felt left out because she had an plain, boring purse. Her parents wouldn't give her the $1100 needed to buy a Prada bag, so she got a job to buy one herself. In this episode, the Prada bag is seen as a status symbol (and later a bribe).

Lauren Weisberger titled her bestselling 2003 roman à clef purportedly about her onetime boss, Anna Wintour, The Devil Wears Prada.

The character of Kouda from the manga High School Girls is shown with a Prada bag, to show how rich she is compared to other students..

Beyond the tailored garment

Prada has commissioned international architects, most notably Rem Koolhaas and Herzog & de Meuron, to design flagship stores in various locations, both as a marketing and branding concept as well as a differentiating feature.

In 2005, near the West Texas towns of Valentine and Marfa, a pair of Scandanavian artists, Michael Elmgreen and Ingar Dragset, unveiled Prada Marfa, a sculpture masquerading as a Prada mini-boutique. Located along an isolated stretch of U.S. Highway 90, the 15 by 25-foot adobe and stucco building was partially funded by the Prada Foundation.


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Highway 90, the 15 by 25-foot adobe and stucco building was partially funded by the Prada Foundation. The villain of the week in the anime version of Sailor Moon are called youma, or "monster". Located along an isolated stretch of U.S. The monster par excellence is the dragon. In 2005, near the West Texas towns of Valentine and Marfa, a pair of Scandanavian artists, Michael Elmgreen and Ingar Dragset, unveiled Prada Marfa, a sculpture masquerading as a Prada mini-boutique. It also almost always implies that the creatures are powerful and hostile to the hero (and consequently evil), and must be defeated to progress. Prada has commissioned international architects, most notably Rem Koolhaas and Herzog & de Meuron, to design flagship stores in various locations, both as a marketing and branding concept as well as a differentiating feature. "Monster" often, but not always, implies that these creatures are larger than or equal to human size.

The character of Kouda from the manga High School Girls is shown with a Prada bag, to show how rich she is compared to other students.. They are also a mainstay of role-playing and video games in general. Lauren Weisberger titled her bestselling 2003 roman à clef purportedly about her onetime boss, Anna Wintour, The Devil Wears Prada. The monsters of Monsters Inc. scare to create the energy to run their secret world, and the furry monsters of Sesame Street live as complete equals to their fellow humans and animals. In this episode, the Prada bag is seen as a status symbol (and later a bribe). Occasionally, monsters are depicted as friendly or misunderstood creatures. Her parents wouldn't give her the $1100 needed to buy a Prada bag, so she got a job to buy one herself. Since that era, although the type of monster has changed, it has not disappeared as it did in the late 1940s.

In The Family Guy, Meg felt left out because she had an plain, boring purse. At this time, the earlier Universal films were shown on US television by independent stations (rather than being scheduled by a network) by mocking announcers, and these together gained a large number of young fans. Other labels within the Prada Group corporate umbrella include Helmut Lang and Jil Sander. The British studio of Hammer brought color to the human-sized monster in the late 1950s. The only brand to avoid the pitfalls of forming a large luxury label company is that of Giorgio Armani. In this age as well, the monster type of the fish-man was developed in the series Creature from the Black Lagoon. Prada is still to recover from this debt. The tantalizing proximity of other planets brought the notion of alien monsters from outer space to the screen; some were huge, but cheaper movies had those of a more human scale.

Prada was unable to turn around/support the money-losing Fendi label, and sold its Fendi shares to LVMH. But later there were Japanese, British, and even a Scandinavian giant monster attacking cities. Prada shared shares in Fendi with the Louis Vuitton Moet Hennesy (LVMH) company. The first was American: The Beast from 20,000 Fathoms was a dinosaur that attacked a seaport. Following lead in other companies in a popular trend of large labels to absorb as many other fashion houses as possible, Prada took on large debts to take on the financially floundering Rome-based house of Fendi in the early 1990s. After World War II, however, giant monsters returned to the screen in a pattern that has been causally linked to the invention of nuclear weapons. Although Prada remains the pinnacle of contemporary fashion following Tom Ford's retirement -- in 2004 Vogue Editor-in-Chief Anna Wintour is said to have told Miuccia Prada that she was "the only reason anyone comes to Milan" for runway shows -- it continues to derive the overwhelming bulk of its revenues from its original leather goods business, the sale of shoes and handbags. The "monster" cycle eventually played itself out becoming comedic in Abbott & Costello meet Frankenstein of 1948.

Prada won a Council of Fashion Designers of America International Award for accessories in 1993. As for giant monsters, the serial Flash Gordon had a man in a monster suit, who played a huge dragon by attacking a doll dressed like the title character. Other critics have described Prada's look by comparing it to Gucci's: While the Gucci girl is swigging shots of tequila in the back of a nightclub wearing a miniskirt and halter top, the Prada girl is reading Proust in a café. Gogol, transplanted hands that embodied a malevolent temperament, which would then re-animate in Mad Love, which became another genre. The look of the early 2000's has been described as that of a "chic neo-fascist army" by the New York Times. His mad surgeon, Dr. Prada rose to fashion primacy in the early 1990s on a look epitomized by thick, square glasses and garish colors known as "Prada Ugly." Prada takes a decidedly -- and consciously -- intellectual approach to fashion. Frankenstein was played by Peter Lorre.

It was followed by the Prada Sport collection. Mummies also became a fearsome type of monster, and a variant of Dr. Miu Miu clothing is often simple, and evokes a continual image of high-end vintage items. The entire notion of the werewolf was introduced by the movies in this era, and a similar type of person afflicted with traits said to come from an animal was presented in Cat People. In its advertising campaigns, waif-like models in "home photo" poses further the look. They also made many lesser films, such as Lon Chaney, Jr.'s portrayal of an electrified zombie in Man-Made Monster. The Miu Miu line, which shares Miuccia Prada's nickname, emphasizes earthy colors and a less haute couture look, evoking an overall more bohemian style. During the sound era, the film studio Universal specialized in monsters, offering Bela Lugosi's portrayal onscreen of his role in the stage play, Dracula, and Boris Karloff as Frankenstein's monster.

In addition to the original Prada line, the company introduced the Miu Miu collection, a lower-priced line aimed at a younger audience, in 1992. A few dinosaurs were presented by stop-motion animated models, something that was carried over into RKO's King Kong, the first giant monster of the sound era. The collection's plain, modern lines were a stark contrast to other labels' flamboyant, sexual designs, and fueled a sharp rise in Prada's popularity. The film Siegfried featured a dragon that was a giant puppet on tracks. Prada's first prêt-à-porter, or "ready-to-wear" collection was designed by Miuccia Prada in the autumn/winter season of 1989. During the age of silent movies, representations of monsters were the size of a person played by an actor in a costume: Frankenstein's monster, the Golem, and vampires are the most well-known ones. These novel, high-priced bags quickly became widely sought-after, and spawned a global industry of counterfeit Prada goods. by Charles Wolfe (London, 2005; and http://www.monstersandphilosophy.com).

Miuccia first gained her reputation for creative use of materials and simple, modern lines with her 1985 line of sleek black handbags made from parachute nylon. Monsters also occur in a variety of philosophical works (Aristotle, Augustine, Montaigne, Locke, Leibniz, Diderot ...); see Monsters and Philosophy, ed. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into haute couture. Contemporary philosophers such as Lorraine Daston have written at length about the relationship between how society depicts monsters and the role of science in that society. The company, originally known in Italian as Fratelli Prada ("Prada Brothers"), was founded in 1913 by Mario Prada. Some traces of this classic relation to monsters can be found in the popularity of tabloid newspapers such as the Weekly World News. Prada, SpA is an Italian fashion company (also known as a "label" or "house") with retail outlets worldwide. This change corresponded with a decline in the popularity of science among the general public.

Hyde and Frankenstein. Jekyll and Mr. Notable examples include Dr. The relationship between science and monstrosity became an important theme in many Victorian-era horror novels, where science was often depicted not merely as studying monsters, but as producing them.

One example is Grendel from Beowulf. The hero goes to the monster and slays it. They are often a threat which kills victims mercilessly. There is a pattern which many monsters in mythology follow.

Some well known examples are King Kong or the Horta in the Star Trek episode, "The Devil in the Dark". Occasionally, there are monsters who act out of legitimate motives and their monstrous appearance leads to serious misunderstandings. The first so-named monstra were the showpieces in traveling carnival freakshows, people afflicted with body deformities or diseases like elephantiasis. Ancient peoples considered the birth of "freaks" representations of the wrath of the gods, a demonstration, as it were.

Ragnarok in Norse mythology was the final battle between the gods of Asgard and the many monsters of the world. Many Eastern religions such as Hinduism, as well as ancient religions such as Greek mythology and Norse mythology, depict monsters as the enemies of the gods. Similarly, the monstrous was an important concept on aesthetics during the enlightenment, often closely associated with the wondrous and the sublime. In the Enlightenment, the cabinet of curiosities would often include monsters in amongst the scientific instruments and toys.

Monsters were seen as scientific puzzles; things science needed to understand. This connection between monsters and the unknown meant that the monster was an important concept in the Renaissance and the Enlightenment, as Western society began to use science and other academic disciplines to try to understand the unknown. For instance, historically, unexplored areas on maps would be marked indicating that monsters such as dragons lived there. Monsters were often associated with unknown lands and unknown things.

Monsters were generally composed under a group that befell humans. At one time, the monster was an important social concept. . The word originates from the medieval vulgar Latin verb monstrare (plural monstrum), which translates as either "to exhibit" or "to point out".

Monster is a term for any number of legendary creatures that frequently appear in mythology, legend, and horror fiction.