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Logo

A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface and/or font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market.

Overview

The former United Airlines logo is an emblem and a name.

A logo is a tangible form used to represent any given article. It also depicts an organisation's personality.

In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. In this article several examples of 'true' logotypes are displayed, which may generally be contrasted with emblems, or marks which include non-textual graphics of some kind. Emblems with non-textual content are distinct from true logotypes.

The uniqueness of a logotype is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. To the extent that a logotype achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services. Once a logotype is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it. If rights in relation to a logotype are correctly established and enforced, it can become a valuable intellectual property asset.

A common misconception holds that a logotype is merely a graphic symbol or sign. This is, however, not the way it is defined by graphic designers and by advertising professionals. A logotype consists of either a name or a name and a sign. The image at right shows an example of the two elements of a logotype.

While large corporations spend hundreds of thousands of dollars to update and implement their logos, many small businesses will turn to local graphic designers to do a corporate logo.

Brand slogans

Sometimes a slogan is included in the logotype. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype. In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. The main purpose of it is to support the identity of the brand together with the logotype. The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to each product or advertising campaign.

Examples:

  • U.S. Army: An Army of One.
  • iPod nano: 1,000 songs. Impossibly small.
  • Amazon.com: And you're done.
  • BRAVIA: The next step in the evolution of TV.
  • Charles Schwab: On the side of the investor.

History

The origin of logotypes goes back to the 19th century, when industrial manufacture of products became important. The new industrial procedures allowed a much higher output than that of the former handmade products. The new products were distributed in large geographical areas, even nationwide. New competitors appeared from time to time, and the offer of products of a same kind increased notably. At that time, a significant part of the population was still illiterate. The industrial leaders became soon aware that the public would not easily differentiate their product from the same product of their competitors. More and more manufacturers began therefore to include a symbol, sign, or emblem on their products, labels and packages, so that all the buyers could easily recognize the product they wanted.

The manufacturers later began to add the name of the company or of the product to their sign. The name being shaped often in a specific way by each manufacturer, these combined logotypes, which for the first time included sign and name, became extremely popular. During many decades, when a new logo was being designed, owners, advertising professionals, and graphic designers always attempted to create a sign or emblem which, together with the name of the company, product, or service, would appear as a logotype.

Logos today

Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. The consequence is the notion that it makes less sense to use a sign as a logotype, even together with the name, if people will not duly identify it. Therefore, the trend in the recent years has been to use both logos and names, and to emphasize the design of the name instead of the logotype, making it unique by its letters, color, and additional graphic elements. Examples of well-designed logos and logotypes are available in competitive design annuals.

Emblems will sometimes will grow in popularity, especially across areas with differing alphabets; for instance, a name in the Arabic language would be of little help in most European markets. A sign or emblem would keep the general proprietary nature of the product in both markets. In non-profit areas, the Red Cross is an example of an extremely well known emblem which does not need a name to go with, though in Muslim countries it is the Red Crescent.

Logo design

Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often.

A good logo:

  • is unique, and not subject to confusion with other logos among customers
  • is functional and can be used in many different contexts while retaining its integrity
    • should remain effective reproduced small or large
    • can work in "full-color", but also in two color presentation (black and white), spot color, or halftone.
    • may be able to maintain its integrity printed on various fabrics or materials (where the shape of the product may distort the logo)
  • abides by basic design principles of space, color, form, consistency, and clarity
  • represents the brand/company appropriately

Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. Some colors are associated with certain emotions that the designer wants to convey (e.g. Loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention. Red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with health foods.)

For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc.

Color is also useful for linking certain types of products with a brand. Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo.

When designing (or commissioning) a logo, practices to encourage are:

  • use few colors, or try to limit colors to spot colors (a term used in the printing industry)
  • avoid gradients (colors that transition from dark to light/light to dark) as a distinguishing feature
  • produce alternatives for different contexts
  • design using vector graphics, so the logo can be resized without loss of fidelity (Adobe Illustrator is one of the main programs for this type of design work; open source programs like Inkscape are emerging as excellent free alternatives)
  • be aware of design or copyright infringements
  • include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. brand standard manual)
  • do not use a specific choice of third-party font or clip-art as a distinguishing feature
  • do not use the face of a (living) person
  • avoid photography or complex imagery as it reduces the instant recognition a logo demands
  • avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is commited to being associated with any and all connotations such imagery may evoke

There are essentially three kinds of logos:

  • Combination (icon plus text )
  • Logotype/Wordmark/Lettermark (text or abbreviated text)
  • Icon (symbol / brandmark)

Examples

The following table shows the names of six well-known companies in the same typeface in all cases. In these examples, recognizing the companies entails reading the name.

In the next table, the name of these companies is shown in their specific design, their logotype. Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes. For example, a box of Kellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due to its unique typography and distinctive red coloring. The same will be true when one is looking at the airport for the booth of the Hertz Rent-A-Car company. The logotype will be recognized from afar because of its shape and its yellow color.

Other well-known examples are: Apple Computer, Inc.'s apple with a bite out of it started out as a rainbow of color, and has been reduced to a single color without any loss of recognition. Coca Cola's script is known the world over, but is best associated with the color red; its main competitor, Pepsi has taken the color blue, although they have abandoned their script logo. IBM, also known as "Big Blue" has simplified their logo over the years, and their name. What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company.

There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of VW, Mercedes and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand and clearly differentiated the product line.

Other logos that are recognized globally: the Nike "Swoosh" and the adidas "Three stripes" are two well-known brands that are defined by their corporate logo. When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. He hired a young student (Caroline Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company).

Corporate identities today are often developed by large firms who specialize in this type of work. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. Some famous examples of his work were the UPS package with a string (updated in March 2003) IBM, Goodwill Industries and NeXT Computer.

An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Besides creating a much stronger, shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Note also, the right pointing arrow in the new logo is a subliminal hint of motion.

And, logos don't have to represent commercial enterprises to be well-known. Perhaps the most famous (and possibly the oldest) of these is the emblem of the Olympic Games: the Olympic Rings, five interlocking rings (blue, yellow, black, green, and red respectively) on a white field.

Logos in subvertising

This section is a stub. You can help by adding to it. AdBusters corporate flag

The wide recognition the most famous logos receive provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. Perhaps the best known example of a logo "hijacked" this way is the Swooshtika. Another example is the AdBusters' corporate flag, a U.S. flag with the white stars replaced with major corporate logos.

Virtually all distinctive design elements related to brands or logos can become subjects to subvertising.

The best-known organizations subverting established logos and brands are ®™ark and AdBusters.

See also Culture jamming, Guerrilla communication.


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See also Culture jamming, Guerrilla communication. The disc contained Star Wait, a documentary about Star Wars fans who had waited in line for Episodes II and III. The best-known organizations subverting established logos and brands are ®™ark and AdBusters. Target stores also offered a bonus disc with the Revenge of the Sith DVD. Virtually all distinctive design elements related to brands or logos can become subjects to subvertising. The footage used contains no scenes from Revenge of the Sith nor does it have the changes contained in the 2004 DVD Special Edition releases. flag with the white stars replaced with major corporate logos. The DVD version contains the content from the first two discs: The Story of Anakin Skywalker and The Story of Luke Skywalker.

Another example is the AdBusters' corporate flag, a U.S. Presented in full frame with Dolby Digital 2.0 sound and running 1 hour in total, it was originally produced and released in 2004 as a 3-disc collection for the VideoNow Color personal video player. Perhaps the best known example of a logo "hijacked" this way is the Swooshtika. The sticker on the cover describes it as "R2-D2 and C-3P0's chronicles of Luke and Anakin Skywalker". The wide recognition the most famous logos receive provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. [5] As with many previous Star Wars "history" featurettes, it is hosted with newly shot footage by the droid duo, R2-D2 and C-3PO. Perhaps the most famous (and possibly the oldest) of these is the emblem of the Olympic Games: the Olympic Rings, five interlocking rings (blue, yellow, black, green, and red respectively) on a white field. Wal-Mart stores included an exclusive bonus disc, entitled The Story of Star Wars, with some copies of Revenge of the Sith, when it arrived on DVD.

And, logos don't have to represent commercial enterprises to be well-known. Disc 2:. Note also, the right pointing arrow in the new logo is a subliminal hint of motion. Disc 1:. Besides creating a much stronger, shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. [4]. An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Together with Star Wars: Battlefront II, the DVD has earned around $280 million as of November 8, 2005.

Some famous examples of his work were the UPS package with a string (updated in March 2003) IBM, Goodwill Industries and NeXT Computer. A playable demo of Star Wars: Battlefront II was also included on the DVD. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. The 15 part web documentary series, "Making Episode III", is also included in the set. Corporate identities today are often developed by large firms who specialize in this type of work. The DVD includes a new full-length documentary as well as two featurettes, one which explores the prophecy of Anakin Skywalker as the Chosen One, the other looking at the movie's stunts. He hired a young student (Caroline Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company). The DVD was a two-disc set, with picture and sound mastered from the original digital source material.

When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. Star Wars Episode III: Revenge of the Sith was released on DVD on November 1, 2005 in the United States. Other logos that are recognized globally: the Nike "Swoosh" and the adidas "Three stripes" are two well-known brands that are defined by their corporate logo. In the latter mode, two players team up to combat increasingly difficult waves of enemies. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of VW, Mercedes and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand and clearly differentiated the product line. In the first mode, two players fight with characters of their choice against each other in a lightsaber duel to the death. There are some other logos that must be mentioned when evaluating what the mark means to the consumer. It also has a form of multiplayer mode, which includes both "VS" and "Co-Player" mode.

What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company. After the death of Obi-Wan, Anakin proceeds to kill Palpatine, and take over the galaxy. IBM, also known as "Big Blue" has simplified their logo over the years, and their name. One unique and popular aspect of the game was that it included an alternate ending, which functioned as such to both the game and the movie, which involved Anakin killing Obi-Wan, instead of Obi-Wan defeating Anakin as in the movie. Coca Cola's script is known the world over, but is best associated with the color red; its main competitor, Pepsi has taken the color blue, although they have abandoned their script logo. The style of the game was mostly lightsaber combat and fighting as Obi-Wan or Anakin. Other well-known examples are: Apple Computer, Inc.'s apple with a bite out of it started out as a rainbow of color, and has been reduced to a single color without any loss of recognition. However, many sections of the game featured cut scenes from the movie, or entirely new scenes for the game.

The logotype will be recognized from afar because of its shape and its yellow color. The game followed the movie's storyline, for the most part, integrating scenes from the movie. The same will be true when one is looking at the airport for the booth of the Hertz Rent-A-Car company. A video game, based on the film, was released on May 5, 2005, two weeks before the film. For example, a box of Kellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due to its unique typography and distinctive red coloring. In addition to this, the siege of the Jedi Temple is slightly more violent than the cinematic version is. Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes. For example, during the Battle of Coruscant, Anakin's callsign is Red 5, a reference to Luke's callsign in the Battle of Yavin.

In the next table, the name of these companies is shown in their specific design, their logotype. The novel includes many little details that some Star Wars fans are likely to appreciate. In these examples, recognizing the companies entails reading the name. The novelization includes much more dialog than the movie, including a conversation between Count Dooku and Darth Sidious, where the reader learns Palpatine lied to Dooku about what the Empire would truly be. The following table shows the names of six well-known companies in the same typeface in all cases. A book version of the movie was written by Matthew Stover. There are essentially three kinds of logos:. This album was chosen as one of Amazon.com's Top 100 Editor's Picks of 2005 (#83).

When designing (or commissioning) a logo, practices to encourage are:. The DVD features 16 music videos set to remastered selections of music from all six film scores, set chronologically through the saga. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo. The soundtrack also came with a collectors' DVD, Star Wars: A Musical Journey, at no additional cost. Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. A music video titled A Hero Falls was created for the film's theme, Battle of the Heroes, featuring footage from the film. Color is also useful for linking certain types of products with a brand. John Williams was also composer and conductor of the score for the other five films in the Star Wars saga.

For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc. The music was composed and conducted by John Williams, and performed by the London Symphony Orchestra and London Voices. Green is often associated with health foods.). The soundtrack to the film was released by Sony Classical on May 3, 2005, more than two weeks before the release of the film. Red, white, and blue are often used in logos for companies that want to project patriotic feelings. Lucas' coverage of the exterior cityscapes, skylines and interior isolation is similar to the cinematography and mis-en-scene of Roman Polanski, particularly in The Pianist, The Tenant and Rosemary's Baby, a film in which a husband makes a literal pact with the devil. Loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention. Midway in the film, Lucas intercuts between Anakin and Padmé by themselves, thinking about one another in the Jedi Temple and their apartment, respectively during sunset, in a sequence without dialog and complimented by a moody, synthesized soundtrack.

Some colors are associated with certain emotions that the designer wants to convey (e.g. McDiarmid, Lucas, and others have also called Anakin's journey to the dark side faustian in the sense of making a "pact with the devil" for short-term gain. Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. In both cases, jealousy drives the husband to strangle his wife. A good logo:. In Revenge of the Sith, Vader comes to believe that his wife, Padmé, has betrayed him to his former master, Obi-Wan. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often. In Othello, the title character is led to believe by Iago that his wife has committed adultery with his confidante and lieutenant.

The logo, or brand, is not just an image, it is the embodiment of an organization. Palpatine's scheming manipulations of Anakin have been compared by many, including McDiarmid himself, to those of Iago, the villain of Shakespeare's Othello. Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. Lucas' editing schemes during Order 66, the slaughter of the Separatists and the declaration of the Galactic Empire is reminiscent of the montage of massacres during the christening scene of The Godfather, a film directed by mentor Francis Ford Coppola. In non-profit areas, the Red Cross is an example of an extremely well known emblem which does not need a name to go with, though in Muslim countries it is the Red Crescent. The close-ups on Grievous's and Obi-Wan's eyes is likely an homage to the work of Sergio Leone, whose protracted gunfights featured such extreme close-ups, especially in The Good, The Bad and The Ugly. A sign or emblem would keep the general proprietary nature of the product in both markets. The lightsaber duel between Obi-Wan and the four-armed skeletal cyborg General Grievous echoes similar fight sequences in Ray Harryhausen's filmography, particularly the fights involving animated skeletons and multi-armed statues in Jason and the Argonauts and the Sinbad the Sailor series.

Emblems will sometimes will grow in popularity, especially across areas with differing alphabets; for instance, a name in the Arabic language would be of little help in most European markets. Based on the scene in the opera, it has been speculated that either Palpatine or Plagueis manipulated the Force to create Anakin, thus being Anakin's "father", but this has been neither confirmed nor denied, and was purposefully left ambiguous. Examples of well-designed logos and logotypes are available in competitive design annuals. Also, Rotwang builds the android whose appearance heavily influenced the image of Lucas' C-3PO, who was built, in The Phantom Menace, by Anakin. Therefore, the trend in the recent years has been to use both logos and names, and to emphasize the design of the name instead of the logotype, making it unique by its letters, color, and additional graphic elements. Both Anakin and Rotwang wear a menacing leather glove on one hand and concentrate on saving —or resurrecting— a lost loved one. The consequence is the notion that it makes less sense to use a sign as a logotype, even together with the name, if people will not duly identify it. Anakin also bears a resemblance to a villainous character played by Klein-Rogge from a film by Lang —the mad scientist Rotwang from the classic film Metropolis.

Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. Mabuse, particularly as portrayed by German actor Rudolph Klein-Rogge in director Fritz Lang's films. During many decades, when a new logo was being designed, owners, advertising professionals, and graphic designers always attempted to create a sign or emblem which, together with the name of the company, product, or service, would appear as a logotype. Palpatine's appearance and actions are also reminiscent of Dr. The name being shaped often in a specific way by each manufacturer, these combined logotypes, which for the first time included sign and name, became extremely popular. The very idea of the individual slaughter of the Jedi, order 66, is reminiscent of the coup of the Knights Templar by Pope Clement V on Friday the thirteenth, 1307. The manufacturers later began to add the name of the company or of the product to their sign. In Lucas' film, the wife herself is a liberal senator.

More and more manufacturers began therefore to include a symbol, sign, or emblem on their products, labels and packages, so that all the buyers could easily recognize the product they wanted. In Frankenheimer's film, the wife is the daughter of a liberal senator. The industrial leaders became soon aware that the public would not easily differentiate their product from the same product of their competitors. Also, in both films, the brainwashed assassin eventually murders —or is led to believe he has murdered— his own wife. At that time, a significant part of the population was still illiterate. Palpatine's fabrication of a Jedi "coup d'etat" is comparable to the plot of the John Frankenheimer thriller Seven Days in May, while his conversion of Anakin to the dark side and motivating him to assassinate his political enemies in order to aid his ascent to dictatorial powers are more close to the content of Frankenheimer's previous film, The Manchurian Candidate. New competitors appeared from time to time, and the offer of products of a same kind increased notably. Anakin's execution of Dooku mimics the scissor-beheadings of Ridley Scott's film Gladiator, and the subsequent run across the elevator shaft walls while the spaceship is falling in battle echoes the disastrous situations of The Poseidon Adventure.

The new products were distributed in large geographical areas, even nationwide. Early on the Jedi navigate their way through General Grevious' ship by traversing elevator shafts, thematically and visually echoing the tradition of post-Die Hard action movies and Lars von Trier's mini-series Riget (The Kingdom). The new industrial procedures allowed a much higher output than that of the former handmade products. Throughout Revenge of the Sith Lucas refers to a wide range of films and other sources drawing on political, military and mythological motifs to enhance the impact of his story. The origin of logotypes goes back to the 19th century, when industrial manufacture of products became important. Worldwide gross eventually reached $848,466,209, ranking 12th all-time and the 2nd worldwide in 2005, right behind Harry Potter and the Goblet of Fire.. Examples:. Revenge of the Sith was released in 115 countries.

The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to each product or advertising campaign. history.). The main purpose of it is to support the identity of the brand together with the logotype. (Taking ticket-price inflation into account, it is the 55th highest grossing movie in U.S. In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. Its total of $380,270,577 ranks it 7th all-time domestically, the highest-grossing movie of 2005, outgrossing second-place Harry Potter and the Goblet of Fire by nearly $100 million. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype. It apparently stopped running in domestic theaters on October 20, 2005.

Sometimes a slogan is included in the logotype. It was the third fastest (after Shrek 2 and Spider-Man) to reach $350 million. While large corporations spend hundreds of thousands of dollars to update and implement their logos, many small businesses will turn to local graphic designers to do a corporate logo. It became the only film to tie Spider-Man 2's record of eight days to $200 million, and with $25,088,336 in its third weekend (June 3-5) it had passed $300 million on Saturday, its 17th day, surpassing the record of 18 days held by Shrek 2. The image at right shows an example of the two elements of a logotype. It joins Spider-Man, The Matrix Reloaded and Harry Potter and the Goblet of Fire as the only movies to make $100 million in three days. A logotype consists of either a name or a name and a sign. It totaled $158.5 million in its first four-day period, surpassing the previous four-day record held by The Matrix Reloaded ($134.3 million) and making it the second highest grossing movie of 2005 after just four days in release (behind Hitch, $177.6 million, which it passed on its fifth day).

This is, however, not the way it is defined by graphic designers and by advertising professionals. According to the box office prediction and analysis site Box Office Mojo, Revenge of the Sith set domestic records for highest gross in a given number of days for each of at least its first twelve days of release except for the seventh and eighth, where the record is narrowly held by Spider-Man 2. A common misconception holds that a logotype is merely a graphic symbol or sign. This broke several box office records:. If rights in relation to a logotype are correctly established and enforced, it can become a valuable intellectual property asset. In total, it earned a record $50 million on its opening day. Once a logotype is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it. The film earned an estimated $16.5 million from 2,900 midnight screenings in North America upon its release.

To the extent that a logotype achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services. One nomination:. The uniqueness of a logotype is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. One nomination:. Emblems with non-textual content are distinct from true logotypes. Though some critics saw it as the best of the series, others saw it as pretty much on par with the other prequels. In this article several examples of 'true' logotypes are displayed, which may generally be contrasted with emblems, or marks which include non-textual graphics of some kind. It is also often said to contain plot holes, though they are all more or less disputable.

In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. Other criticisms included the usual ones raised against the prequels, such as "wooden" acting, overuse of flashy and colorful computer-generated special effects, and an attempt to be both childish and mature all at once (including many slapstick moments along with a large number of severed limbs and heads). It also depicts an organisation's personality. In contrast with the previous two prequels, these flaws are generally seen as minor and not obtrusive to the film. A logo is a tangible form used to represent any given article. As with earlier prequels, many felt that Lucas did not draw out the potential of Natalie Portman's performance, but this is partially because her entire sub-plot (as a founding member of the Rebel Alliance, alongside Bail Organa and Mon Mothma) was cut from the film-- it's restored in the DVD, however. . Many critics were pleased with the acting, however, with Christensen's depiction of a more mature Anakin Skywalker and Ian McDiarmid's charismatic turn as the ascendant Chancellor Palpatine receiving the most acclaim.

should be distinctly different from others in a similar market. Despite the generally positive reception, many critics asserted Lucas' continued weakness with dialogue in general, particularly with the romantic plot-line. The shape, color, typeface, etc. Lucas has directed," and equal to The Empire Strikes Back as "the richest and most challenging movie in the cycle.". A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface and/or font, or arranged in a particular, but legible, way. Scott of the New York Times concluded that it was "the best of the four episodes Mr. Icon (symbol / brandmark). O.

Logotype/Wordmark/Lettermark (text or abbreviated text). A. Combination (icon plus text ). Some critics have noted that they view it to be the best of the prequels, while other reviewers have judged it to be the best Star Wars film since Star Wars Episode V: The Empire Strikes Back. avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is commited to being associated with any and all connotations such imagery may evoke. Film review site Rotten Tomatoes gave it a rating of 82% based on 229 reviews, compared to the 63% and 65% received by Star Wars Episode I: The Phantom Menace and Star Wars Episode II: Attack of the Clones, respectively. avoid photography or complex imagery as it reduces the instant recognition a logo demands. Critical reaction towards the film was largely enthusiastic, especially in comparison to the two previous prequels.

do not use the face of a (living) person. A New Hope also contained a very mild amount of what some consider adult language, such as "damn" and "hell." Revenge of the Sith contains no such content. do not use a specific choice of third-party font or clip-art as a distinguishing feature. A New Hope was originally rated G, but its rating was deliberately pushed up in order to attract a broader audience. brand standard manual). All previously released films in the series, except for A New Hope, were rated PG. include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. Due to its dark undertones and scenes of violence, Revenge of the Sith is the first and only Star Wars film to receive a PG-13 rating from the MPAA.

be aware of design or copyright infringements. Both rips are widely spread and available in popular P2P networks. design using vector graphics, so the logo can be resized without loss of fidelity (Adobe Illustrator is one of the main programs for this type of design work; open source programs like Inkscape are emerging as excellent free alternatives). Then, on June 4th, 2005, an Internal Xvid Rip version of the film was leaked into P2P file sharing networks as well, which was the final, theatrical cut of the movie seen in theaters, and was a much higher fidelity version of the film than the workprint one, although still not quite as good as the theatrical release, and was also wasn't a Telecine transfer yet, due to vibrations and frame-skips during certain moments in the movie. produce alternatives for different contexts. The movie was a time-stamped workprint, suggesting it may have come from within the industry rather than from someone who videotaped an advance screening. avoid gradients (colors that transition from dark to light/light to dark) as a distinguishing feature. A copy of the movie leaked into P2P file sharing networks just hours after opening in theaters.

use few colors, or try to limit colors to spot colors (a term used in the printing industry). Most of them took advantage of an offer to see the film at a nearby cinema, the Arclight. represents the brand/company appropriately. However, a line of people stood there for more than a month hoping to convince someone to change this. abides by basic design principles of space, color, form, consistency, and clarity. Grauman's Chinese Theatre, a traditional venue for the Star Wars films, did not show it. may be able to maintain its integrity printed on various fabrics or materials (where the shape of the product may distort the logo). The global outplacement firm Challenger, Gray & Christmas claimed before the premiere that it may have cost the US economy approximately US$627 million because of employees who took a day off or reported in sick.

can work in "full-color", but also in two color presentation (black and white), spot color, or halftone. It was released in most other countries on May 19, six years to the day after the release of The Phantom Menace (A New Hope and Return of the Jedi were also released on the same day, six years apart). should remain effective reproduced small or large. Revenge of the Sith premiered at the Cannes Film Festival (out of competition) on 15 May 2005. is functional and can be used in many different contexts while retaining its integrity

    . The Revenge of the Sith novel was released two months before the premiere and the actual script was leaked on the Internet a few days later. is unique, and not subject to confusion with other logos among customers. Many times the stars, and Lucas himself, were spotted on the cam.

    Charles Schwab: On the side of the investor. Not only did Hyperspace members receive special articles, but they also received many other benefits, such as a webcam, which transmitted a new image every 20 seconds during the time it was on from Fox Studios Australia. BRAVIA: The next step in the evolution of TV. Members of Hyperspace, the Official Star Wars Fan Club, received a special look into the production. Amazon.com: And you're done. According to an interview with Hayden Christensen in Playboy magazine, playwright Tom Stoppard did an uncredited rewrite and dialogue polish on the script. Impossibly small. It is rumored that the scenes he worked on included the Yoda/Palpatine battle and a part of the Mustafar duel.

    iPod nano: 1,000 songs. Lucas sent over an animatics artist to assist him. Army: An Army of One. This happened when a project of his fell through and he had some spare time. U.S. Lucas confirmed in an interview that Steven Spielberg tinkered with several action sequences in Sith. The long process of post-production continued until weeks before the film was released in 2005.

    George Lucas finished the script of the film only five days before the beginning of principal photography. Principal photography on the film occurred from June 30 to September 17, 2003 at Fox Studios Australia. The film was produced with a budget of US$113 million, making it the least expensive of the three prequel films. It was later adapted into a script from 2003 to 2004.

    The film's story was written by Lucas, in the form of a basic plot outline, in 1973. She claimed this was because she posed for the June 2005 issue of Playboy magazine, whose appearance on newsstands coincided with the movie's May release, but Lucas denied this, stating that the cut had been made more than a year earlier, and that he had cut his own daughter's scenes as well. Bai Ling filmed minor scenes for the film playing the role of a senator, but her role was cut during editing. (However, the final storyline in the Republic comic series reveals that Vos escaped this initial attack.).

    Expanded Universe character Quinlan Vos' death scene was never filmed, though his death was implied (but not explicitly shown) in the comic adaptation. The death scene of Shaak Ti is a DVD deleted scene. The deaths of Barriss Offee and Luminara Unduli were either cut from the film or never filmed in the first place. Many Order 66 scenes were cut.

    The scene where Yoda arrives on Dagobah to begin his self-imposed exile was also cut, but is featured in a deleted scene in the DVD release. (Due to the dating supported by Expanded Universe sources, and the fact that Chewbacca is still on Kashyyyk at the time, the pilot of the Falcon in the cameo is the previous owner(s) to Lando Calrissian and Han Solo, as Lando and Han were children at the time.) It is one of the ships landing in the background. However, the Millennium Falcon makes an appearance in the scene in which Anakin and Obi-wan return to Coruscant. George Lucas wrote early drafts of the script in which a 10-year-old Han Solo appeared, but the role was never cast or shot.

    Scenes with Captain Needa and Mon Mothma were deleted. Another theory is that he had already played an alien character whose similarites were too close to the Grievous character, in 1997's Lost in Space. Ultimately, his audition was never chosen. According to him, Gary Oldman is a friend of Rick McCallum, and recorded an audition as a favor to him.

    Matthew Wood, who ultimately voiced Grievous, disputed this story at Celebration III, held in Indianapolis. Out of respect and solidarity with the other members of the guild, he chose to back out of the role rather than violate the union's rules. However, complications arose during contract negotiations after Oldman learned the film was to be made outside of the Screen Actor's Guild, of which he is a member. Gary Oldman was originally approached to provide the voice of General Grievous, and he accepted.

    Also in the movie was Jeremy Bulloch (Boba Fett in the original trilogy), who played a speaking role as Captain Colton, the pilot of the Rebel Blockade Runner Tantive IV. Nick Gillard, the stunt coordinator, plays a character named Cin Drallig (his name spelled backwards). Much of the crew also make cameos in the film. His three children also play cameos: his son, Jett, as a young Jedi-in-training called Zett Jukassa killed defending the Jedi Temple against clone troopers; his daughter, Amanda, as a character called Terr Taneel, seen in the security hologram; and daughter Katie as a blue-skinned alien called Chi Eekway, visible when Palpatine arrives at the Senate after being saved by the Jedi, and talking to Baron Papanoida at the Opera House.

    It marks Lucas' first and only appearance in any of the Star Wars films. George Lucas makes an appearance at the Coruscant Opera House as a blue faced being named Baron Papanoida, that can be seen outside Palpatine's box. The film concludes with Beru, Luke, and Owen staring out over the desert at Tatooine's twin suns. In space, onboard a Star Destroyer, Darth Vader and the Emperor oversee what is either the construction of the first Death Star or the Death Star prototype.[1] Leia is brought to Alderaan to live with the Queen, and Luke is brought to Tatooine to live with Owen and Beru.

    On Naboo, Padme's parents hold her funeral. Obi-Wan and Yoda will watch and wait until the time is ready for the Skywalker children to do their part in the battle against the Sith. Aboard the Tantive IV, Obi-Wan, Yoda, and Bail Organa agree to keep the children hidden and separated. When Palpatine tells Vader that he killed Padmé, Vader unleashes a furious scream in a rage that distorts and destroys droids and equipment in the room.

    On Coruscant, occurring simultaneously in the film with the birth of his children, Vader is put in his classic armor, which allows him to survive his terrible injuries. Just before she dies, Padmé says there is still good in Anakin. Padmé gives them the names Luke and Leia. However, they manage to save her babies—she delivers twins, a boy and a girl.

    Padmé is given medical assistance, but although she is physically intact, her will to live is gone and she dies. Later, Palpatine arrives at Mustafar with a squad of clone troopers, and they rescue Vader from the brink of death. After picking up Vader's lightsaber, Obi-Wan leaves Mustafar with the badly-injured Padmé. He ignites into flames, sustaining near-fatal third-degree burns and severe lung damage.

    Vader tumbles down the embankment and rolls to a stop at the edge of the lava. Obi-Wan soon gains the advantage of higher ground, and, when Vader attempts to jump over his former master, Obi-Wan cuts off both of his legs and his left arm. The fierce lightsaber duel continues between Obi-Wan and Darth Vader. With clone troopers coming to aid Palpatine, Yoda makes the heart-wrenching decision to retreat, and escapes with the help of Bail Organa.

    In a ferocious contest of Force powers both are flung apart, Yoda falling to the floor of the Senate chamber. In the Senate building, Yoda confronts Palpatine and the two engage in a fierce battle. Obi-Wan and Vader break into a ferocious lightsaber duel. Enraged, he uses the Force to choke Padmé unconscious.

    Vader sees Obi-Wan emerge from Padmé's ship, and suspects her of betraying him to his former Master. Horrified, Padmé realizes that Obi-Wan's story was true. Padmé wants to leave public life to live together and raise their child, but Vader tells her that he has brought peace to the Republic, and that he can overthrow Palpatine so he and Padmé can rule the galaxy together. When the couple reunite on Mustafar, they embrace.

    Unbeknown to her, Obi-Wan secretly boards the ship just before it takes off. Padmé later departs to Mustafar to see her husband. Obi-Wan meets with Padmé and tells her that Anakin has turned to the Dark Side, but Padmé refuses to reveal where Vader is. On Mustafar, Vader is initially greeted by Viceroy Nute Gunray, however Vader immediately attacks the Separatist leaders and their small force of guards, ending the slaughter by killing Gunray.

    Yoda says they have no choice but to destroy the Sith. Obi-Wan looks into the security recordings and sees Vader slaughtering the Jedi and then kneeling to Palpatine. In the Jedi Temple, Obi-Wan and Yoda reconfigure a signal to warn all Jedi to keep away. Palpatine informs the Senate of a Jedi plot to overthrow the Republic and announces that the Republic will be reorganized into the Galactic Empire.

    Senator Bail Organa rescues Obi-Wan and Yoda, and brings them to the Jedi Temple before heading to the Senate building. Vader later goes to Padmé and tells her the Jedi have tried to take over the Republic. With a battalion of clone troopers, Darth Vader eradicates the Jedi in the Jedi Temple. Ki-Adi-Mundi, Aayla Secura, Barriss Offee, Luminara Unduli, Plo Koon, Stass Allie, and other numerous Jedi across the galaxy are exterminated, but Yoda and Obi-Wan barely manage to survive.

    Palpatine orders clone troopers across the galaxy to turn against their Jedi Generals. Palpatine orders Vader to go to the Jedi Temple and kill all the Jedi within, then to go to the Mustafar system and kill Viceroy Gunray and the other Separatist leaders. Palpatine takes Anakin as his Sith apprentice, and christens him with the Sith name Darth Vader. Shocked, in pain, and caught off guard, Windu is consumed by Palpatine's Force lightning, forcing him out the window and killing him.

    Sensing that Palpatine was trying to corrupt Anakin, Mace tells Anakin not to believe him, but Anakin believes that the only way to save his wife is to keep the Chancellor alive, so he attacks Windu by cutting off his weapon hand. Just as Windu is about to kill the Chancellor, Palpatine tries to convince Anakin that the Jedi were really trying to take over. As Palpatine and Windu engage in a lightsaber duel, Anakin arrives. Windu attempts to arrest the Chancellor, but Palpatine lunges with a fierce lightsaber attack which kills Agen Kolar, Kit Fisto, and Saesee Tiin (who were assigned to accompany him).

    Anakin tells Jedi Master Mace Windu about Palpatine's true identity. Upon realizing this, Anakin threatens to kill Palpatine, but instead decides to expose him to the Jedi Council. Meanwhile, Anakin discovers that Palpatine is the Sith Lord, Darth Sidious. Obi-Wan retrieves the droid's blaster and shoots the General several times in the chest, killing him, then tosses the blaster on the ground, muttering that it was, "so uncivilized.".

    Obi-Wan manages to break open Grievous's loose chestplate, exposing the living organs in his chest. General Grievous attempts to shoot Obi-Wan with a blaster he had in a hidden holster, but Obi-Wan knocks it away from him. After a long chase through the Utapauian city, Obi-Wan catches Grievous at his private hangar, where they yet again fight. At this moment, the Clone Army arrives, forcing Grievous to retreat on his Wheel Bike.

    Undaunted by the General's four-saber technique, Obi-wan quickly finds an opening in Grievous's defences and slices off much of two of his four hands. After witnessing an argument between Grievous and Nute Gunray, he emerges from the shadows on top of a walkway and quickly disposes of Grievous's personal bodyguards before engaging Grievous himself. Obi-Wan is sent to Utapau to find General Grievous. This intrigues Anakin, due to his nightmares regarding Padmé.

    Palpatine says the ability to save people from death is something that can be learned, but not from a Jedi. Palpatine subtly manipulates Anakin in their discussions, making him distrust the Jedi. Later at an opera house, Anakin arrives and Palpatine tells him the story of an old Sith legend; the story of Darth Plagueis the wise. As the Chancellor's bodyguard, Anakin builds a close friendship with Palpatine.

    Later, Obi-Wan privately tells Anakin that the Council wants him to spy on the Chancellor because they believe that he is corrupt. This enfuriates Anakin, who believes it to be an insult. The Council agrees with the Chancellor's appointment, however Anakin is not made a Jedi Master. Chancellor Palpatine makes Anakin his representative on the Jedi Council.

    However, Anakin is troubled by visions of Padmé dying in childbirth, visions like those he had of his mother before she died. Despite Padmé's worries, as they have kept their love and their marriage secret, Anakin is overjoyed at this news, and the couple make plans to raise their child. Upon his return planetside, Anakin is reunited with his wife, Padmé Amidala, and she informs him of her pregnancy. Unable to leave the cruiser, which has been damaged in an engagement with the Republic fleet, Anakin crash-lands the ship on one of Coruscant's landing tracks.

    In the process of his escape, he decides to launch all of the cruiser's escape pods, therefore trapping the Jedi and the Chancellor on a fiery descent to the planet below. Anakin and Obi-Wan try to capture Grievous, eliminating most of the bridge crew in the process; Grievous escapes, however, in an escape pod. Anakin, Obi-Wan, and the Chancellor attempt to escape the ship, but are captured by General Grievous, leader of the droid army, and taken to the bridge. Palpatine reassures him that Tyranus was too dangerous to be kept alive.

    Anakin immediately expresses regret; to kill a foe who surrenders is not the way of the Jedi. Palpatine urges Anakin to kill Tyranus, and despite Anakin's reservations, he does. In the ensuing lightsaber duel, Anakin defeats Tyranus by amputating his hands. They make their way to the observatory were Chancellor Palpatine is being held captive by Darth Tyranus (Count Dooku).

    During the space battle, Obi-Wan's ship is damaged by several buzz droids and the two Jedi crash into the hangar of the The Invisible Hand, where the Chancellor is held hostage. The camera tracks down from a blinding Coruscanti sun, to reveal a Venator-class Star Destroyer, with two Jedi Starfighters flying alongside it. Jedi Knights Anakin Skywalker and Obi-Wan Kenobi lead a mission to rescue him. Chancellor Palpatine has been kidnapped by the Separatists second-in-command, General Grievous.

    The opening crawl reveals that the galaxy is in the midst of war. . It broke several box office records in its opening week, and went on to earn over US$ 850 million worldwide, making it the highest grossing film of 2005 in the U.S., the 2nd highest grossing film of 2005 worldwide (right behind Harry Potter and the Goblet of Fire), and the 12th highest grossing worldwide film of all time. Released on May 19, 2005, the film was generally positively received by critics, especially in contrast to the two previous prequels.

    As the final film to be released in the series, it bridges the gap between the original trilogy and prequel trilogy of the Star Wars epic. When the sinister Sith, led by Darth Sidious, unveil a thousand-year-old plot to rule the galaxy, the fate of Anakin Skywalker, the Jedi order, and the entire galaxy is at stake. Three years after the onset of the Clone Wars, the noble Jedi Knights have been leading a massive clone army into a galaxy-wide battle against the Separatists. Among fans, it is commonly referred to as ROTS.

    It was the sixth and final film to be released in the Star Wars saga, but it is the third part of the series by chronology of events. Star Wars Episode III: Revenge of the Sith is a 2005 science fiction film written and directed by George Lucas. Until a further source fully explains this, the issue remains disputed. Anderson's novels Jedi Search and Champions of the Force explain that a prototype Death Star was built in preparation of construction of the first Death Star in A New Hope, which would give another explanation for why the first Death Star took so long to build, in contrast with the second Death Star from Return of the Jedi.

    However, Kevin J. He goes on to say that it would be "a bit of a stretch," but explains that due to "union disputes and supply problems," it took 19 years to build. He explains that it was the exact same one as seen in A New Hope. ^ In the DVD commentary for Revenge of the Sith, Lucas makes an offhand comment regarding the first Death Star.

    Halbfinger, New York Times, May 19, 2005. ^ Latest 'Star Wars' Movie Is Quickly Politicized by David M. ^ Box Office Mojo - Star Wars: Episode III. DVD-ROM content includes a free trial of Hyperspace.

    Production photo gallery. Trailers and TV spots. Poster and print campaign. "A Hero Falls" music video.

    Star Wars: Empire at War PC game trailer. Star Wars: Battlefront II trailer and Xbox game demo. A 15-part collection of Lucasfilm's Web documentaries. "It's All for Real: The Stunts of Episode III".

    "The Chosen One" featurette: George Lucas traces the myth of Darth Vader through episodes 1-6. "Within a Minute" documentary film about the making of the Mustafar battle. Exclusive deleted scenes with introductions by George Lucas and Rick McCallum. Commentary by writer-director George Lucas, producer Rick McCallum, animation director Rob Coleman, and ILM visual effects supervisors John Knoll and Roger Guyett.

    Available Audio Tracks: English (Dolby Digital 5.1 EX), Spanish (Dolby Digital 2.0 Surround), French (Dolby Digital 2.0 Surround). Available subtitles: English. Instead it contained a rap video with a dancing Yoda and clone troopers. This was the first release not to contain a secret blooper reel of footage from filming as an easter egg.

    This has caused some backlash from fans collecting both the VHS versions, complaining that their VHS set will not be complete without Episode III. This release is notable because, due to marketing issues, it was the first Star Wars film never to be released on VHS (except in Australia and the United Kingdom). Additionally, Anakin is missing the scar on his right eye on the DVD cover. The DVD cover art is the only cover of the six films not to include a central character brandishing a lens flare-boasting lightsaber blade towards the viewer.

    Unlike any other film directed by Lucas, Revenge of the Sith was released on DVD without any noticeable alterations from the film's original theatrical cut. In all of the other films, the two characters were played by at least two different people. This was the first Star Wars film in which Anakin Skywalker and the suited Darth Vader were played by the same actor in the same film. As confirmed by the DVD-ROM commentary, during the scene in which Yoda departs Kashyyyk and bids farwell to Chewbacca and Tarfful, Tarfful's growls are actually Itchy's growls from The Star Wars Holiday Special.

    In a wide shot of Darth Vader's half-done operated body and a claw with his mask moving closer to put the mask on near the end of the film, it is apparent that he doesn't have his voice amplifier piece or his neck plating on, but after the shot with the mask lowering , the neck plate is attached. However, after making the suggestion and others agree by saying "aye," he too says "aye", suggesting his line was meant to be spoken by a different character. At one point in the film, Ki-Adi-Mundi makes a motion that Obi-Wan Kenobi should lead the search on Utapau for General Grievous. Lucas's friend and fellow filmmaker Steven Spielberg was confirmed to have worked on some of the conceptual work and animatics for the film, focusing mainly on the Yoda/Palpatine fight and the Mustafar duel.

    On the DVD cover, Anakin's scar (the result of a lightsaber duel with Asajj Ventress in Star Wars: Clone Wars) on his right eye is missing completely. In Padme's Wardrobe site, the costume used on the poster is called the Peacock Gown, and the costume used on the DVD cover is called the Green Cut Velvet Robe. In the movie, this costume appears with the hood down. A different costume was used on the DVD cover, however this costume appears in the same way as on the cover only in the deleted scenes.

    However, the costume does appear in some of the deleted scenes. On the poster, Padmé wears an outfit that does not appear in the movie itself. .that business on Cato Neimoidia doesn't count." This was going to be a running gag throughout the film, but all subsequent uses were eventually cut. After returning Supreme Chancellor Palpatine to Coruscant, Obi-Wan tells Anakin ".

    This is the first film in the Star Wars Saga in which a dream is literally depicted on camera. Episode III features the longest opening continuing shot in the entire Star Wars saga (over two minutes long). According to the filmmakers in the audio commentary, the speed in which Anakin and Obi-Wan engage their lightsaber duel on Mustafar is the speed in which the duel was filmed, and was not digitally accelerated. Several lava explosions, seen in Mustafar at the fight scene between Anakin and Obi-Wan Kenobi, were in fact real life explosions shot from Mount Etna's eruption which were later combined with computer generated effects to create the impressive and real-life atmosphere.

    Copies of the film titled Charlotte are valued more than standard releases. The more common file is called something relating to Revenge of the Sith. This was done intentionally by those who created the DVD, in order to keep it a secret as to which exact DVD would be used for the main release. On early discs with the DVD release, the file containing the film and the file with the bonus features were each named a variation of "CHARLOTTE," rather than something relating to the movie itself.

    (DVD audio commentary). Lucas stands on screen left talking with his youngest daughter, and his oldest daughter is in center screen, talking to her boyfriend. George Lucas's daughters, who make cameos at the opera house, refused to be in the scene unless their father was in the scene with them. This echoes the frequent references to World War Two in the Clone Wars TV series.

    There are markings on Obi-Wan's starfighter counting the number of kills he scored, a reference to World War II, where pilots often placed markings on their planes to personalize them. This is the only episode that does not have R2-D2 and/or C-3PO in the closing shot. The original soundtrack is the only one in the prequel trilogy that does not have a shot of Tatooine as its backdrop. The scene where Amidala meets up with Anakin on Mustafar was parodied for the 2005 MTV Movie Awards.

    Incidentally, an action figure of Palpatine was also produced holding a blue lightsaber, but later corrected to red (the hilt remains incorrect). It never occurred to the effects crew that they hadn't inserted the correct hilt during post-production. Further revelations in The Making of Revenge of the Sith show that the scene originally had Anakin present, with Palpatine using the Force to borrow Anakin's lightsaber to duel. The reason for this is revealed in one of the documentaries on Disc 2, where Ian McDiarmid is seen using the Anakin lightsaber prop while rehearsing the scenes.

    Throughout the Palpatine/Mace fight, Palpatine's hilt periodically switches to Anakin's saber hilt. Palpatine's lightsaber is also the only lightsaber that touches Mace Windu's saber blade. Palpatine's lightsaber is the only Sith lightsaber that is seen coming in contact with a purple-bladed lightsaber. This is the first and only Star Wars film where Palpatine wields his lightsaber.

    It can be heard when Obi-Wan arrives at Owen and Beru's house. Composer John Williams included a small 11-tone musical cue in the scene reminiscent of his score for Harry Potter and the Philosopher's Stone (2001). The final scene on Tatooine, where Obi-Wan Kenobi delivers the infant Luke to his aunt and uncle, is often referred to as the "Harry Potter scene". Eventually, however, the film's casting director was able to find a very close lookalike, Wayne Pygram.

    Unfortunately, the footage of Cushing was deemed unusable, and the idea was scrapped. George Lucas originally intended to have Peter Cushing reprise his role as Tarkin, years after his death, through the use of stock footage and digital technology. Palpatine's line, "I am the Senate," may be a reference to a quote by King Louis XIV- "I am the state.". George Lucas was not put off by this and enjoyed rubbing Natalie's buzzed hair.

    Natalie Portman surprised many people by showing up to the film's premieres with a shaved head (for her part in V for Vendetta). The interior of the Tantive IV was done entirely on a practical set, without the use of any bluescreen. It can be heard briefly during the battle scene over Coruscant. Composer John Williams added to his opening score an homage to composer Joel McNeely's work from the score to Shadows of the Empire, a book written to take place between Star Wars Episode V: The Empire Strikes Back and Star Wars Episode VI: Return of the Jedi.

    The audio effects for the coughing were taken from George Lucas, who had a cough during principal photography. John Knoll even acknowledges and points out this fact in the Revenge of the Sith DVD commentary. To reconcile the differences between the two presentations, Mace Windu "force-grips" Grievous towards the end of the show's third season (volume two) as the General was making off with Palpatine, crushing the cyborg's chest panel. Grievous has prevously appeared in Star Wars: Clone Wars before many of his personality traits and quirks had been finalized.

    General Grievous' breathing problems were intended to emphasize his organic nature as well as the flaws of cyborg prosthetics. Coppola also owns a Tucker Torpedo. In addition to owning one of the 51 Torpedoes built, George Lucas executive produced the 1988 biopic, Tucker: The Man and His Dream, starring Jeff Bridges as Preston Tucker, and directed by Lucas' old friend, director Francis Ford Coppola. The speeder car driven by Senator Bail Organa (Jimmy Smits) is based on the revolutionary, but ill-fated, 1948 Tucker Torpedo automobile.

    George Lucas requested this of the animators as an homage to Takashi Shimura's signature gesture in Akira Kurosawa's Seven Samurai. Yoda rubs his head while deep in thought. This is the only Star Wars film in which the opening crawl has an exclamation point in it. In the two shots where the wookies roar just before their battle, the varactyl's (the lizard-mount used by Obi-Wan elsewhere in the film) bark can be heard.

    In the film, Yoda pronounces the word differently than Anakin (in a later scene where the Jedi Council is voting where Yoda is in a hologram); Anakin's pronunciation of Utapau in the film is the correct pronunciation by Thai nationals and tourists. Although parts of Episode III were filmed in Thailand, the Lucas spelling of Utapau is a romanized spelling of a Thai military base in Sattahip, Thailand within 50 miles of Bangkok. The name Utapau was originally intended for Tatooine and then Alderaan in the early drafts of A New Hope, and then for Naboo in The Phantom Menace, until it became the sinkhole planet seen in Revenge of the Sith. The limestone mountains depicting Kashyyyk were filmed in Phuket, Thailand (which was later damaged by the 2004 Indian Ocean earthquake and tsunami).

    In the first scene between Anakin and Padmé, Padmé has her hair styled in the infamous Princess Leia Danish-buns-over-the-ears method. One of the film's many rumored subtitles was Rise of the Empire. Coincidentally, the Return of the Jedi novelization refers to Obi-Wan Kenobi as Owen's brother. Ewan McGregor's stunt double was Nash Edgerton (the brother of Joel Edgerton, who plays Owen Lars).

    On the call sheets, Natalie Portman was listed as "Debbie Gibson.". Instead it contained a rap video with a dancing Yoda and clonetroopers. This was the first DVD release not to contain a secret blooper reel of footage from filming. The DVD cover art is the only cover of the six films not to include a central character brandishing a lightsaber towards the viewer.

    However, VHS copies are for sale in stores in the United Kingdom and Australia. This has caused some backlash from fans collecting both the DVD and VHS versions, complaining that their VHS set will not be complete without Episode III. It is only available on DVD. When the film was released on home video in November 2005, it became the only Star Wars film never to be released on VHS in the US.

    Even though it didn't make it into the film, it is available on the bonus disc of the Revenge of the Sith DVD as one of the deleted scenes, and Rick McCallum has reported that it may be put back into a future release of the film. One of the scenes deleted from the film was Yoda's arrival on Dagobah. Revenge of the Sith has the world record for most special effects used in a single film—over 3500. It also required Christensen (who is six-foot-one or 1.85 metres, while David Prowse is six-foot-seven or 2 meters) to look through the mouthpiece of the helmet [3].

    The new costume featured shoe lifts and a muscle suit [2]. The Darth Vader costume used in the film was created specifically to fit Hayden Christensen, rather than use the old one from the original trilogy. Plot elements shown in the game include Vader activating the Jedi beacon, killing the librarian Jocasta Nu, and dueling with Cin Drallig and his Padawan Serra Keto (see Cameo appearances above). Its completion then unlocks an alternate short ending where the uninjured Darth Vader kills the Emperor and usurps control of the Galaxy.

    After the completion of the movie plotline the game unlocks a level that allows the player to go back and replay the final duel from Vader's point of view. The Revenge of the Sith video game closely follows the film, but for reasons of gameplay greatly expands a number of the action sequences. One of them screams a classic "Wilhelm scream". When the ship Anakin and Obi-Wan are on, at the start, begins firing on an enemy ship, there is some footage of explosions and people being thrown into the air.

    There is no blue-bladed lightsaber in Return of the Jedi.). In Star Wars Episode I: The Phantom Menace, Obi-Wan was initially equipped with a blue-bladed lightsaber and used it during most of the duel, but it fell into the chasm on Naboo, and in the last seconds, he had to finish off Darth Maul with Qui-Gon's green-bladed lightsaber. This is also the only film to feature a combatant with a blue-bladed lightsaber come out victorious at the end of a duel (A combatant with a blue-bladed lightsaber usually loses a duel to a combatant with a red-bladed lightsaber. Obi-Wan).

    It is also the only instance of a blue-bladed and green-bladed lightsaber to come into contact with each other (the aforementioned Grievous vs. Darth Vader; combatants in both instances using blue lightsabers). Obi-Wan, and more notably Obi-Wan vs. This is the only time where two lightsabers of the same color (blue) come into contact (Grievous vs.

    The line appears to be the same recording used in The Phantom Menace, when Jar Jar excuses himself after burping. Jar Jar Binks appears in this film, but has only one line of dialog; when he nearly bumps into a larger senator who mutters "watch it," to which Binks barely audibly replies "Excuse me". An early, and later proved to be fake, plot leak said that Mace Windu would not die at the hands of Palpatine, but he would be killed by Boba Fett, who was avenging the death of his father, Jango Fett, in the previous film at the hands of Mace Windu. This is the first Star Wars film not to be nominated for an Academy Award for best Visual Effects.

    Matthew Woodring Stover, George Lucas, ISBN 0-7126-8427-1. Star Wars Episode III: Revenge of the Sith - Novelization, 1st edition hardcover, 2005. Later, when Luke and Vader duel, Luke jumps up on a platform and instead of following him Vader throws his lightsaber, having learned from his previous error. At the end of Obi-wan and Anakin's duel, Obi-wan wins because he has the high ground.

    He does the same thing to Luke in A New Hope after the Sand People attack him. When Anakin releases Padmé after choking her, Obi-Wan puts his hand on her head for a while. Although Motti is not killed from this choke, both Motti and Tarkin die near the end of the film, when Luke destroys the Death Star. Moff Tarkin then tells Vader to halt the Force chokehold.

    This parallels a scene from A New Hope, where Vader uses the Force to choke Admiral Romodi Motti in the Death Star for his lack of faith in Vader. Although Padmé does not die from the choke, she later dies of the loss of will to live near the end of the film. However, Obi-Wan then tells him to halt the Force chokehold. Vader uses the Force to choke Padmé on Mustafar, as he believes she has turned against him.

    According to his action figure, Obi-Wan's is Red Leader, which in Episode VI is used by Wedge Antilles, played by Ewan McGregor's uncle Denis Lawson. In the novelization, Anakin's callsign is Red Five, the same as his son Luke in Episode IV. Both Anakin's and Obi-Wan's callsigns reference their family connections to the original trilogy. Examples include the Jedi Starfighters having small resemblance to the TIE Fighters and Interceptor.

    More Republic equipment resembles that of Imperial equipment. The music is also the same in all three cases (the Force Theme). The final shot of Owen and Beru holding Luke and looking into the Tatooine twin sunset mirrors a similar scene with Luke in A New Hope (as well as a similar scene of Anakin in Attack of the Clones). The last line spoken in Episode III is "Oh no!", also by C-3PO, played by the same actor, also on that ship.

    The first line spoken in Episode IV is "Did you hear that?" by C-3PO (Anthony Daniels), on the Tantive IV. An actor screams this line in every Star Wars movie. Luke's scream of "NOOO!" upon learning that Darth Vader is his father was also similarly lampooned and poorly received during its release in 1980. Vader's scream has been lampooned and criticized as campy and inappropriate.

    In one of the final scenes, Darth Vader's screams "NOOO!!" when he learns of Padmé's death. This also is similar to Luke's situation in "The Empire Strikes Back" when Luke, after the duel with Darth Vader, falls down the massive circular shaft in Cloud City and hangs on to the weather vane below the city until he is rescued by the Millennium Falcon piloted by Leia Organa. Yoda, in the duel with Darth Sidious, falls down the massive circular Senate chamber and escapes through the bottom of the building into a waiting speeder piloted by Bail Organa. The lightsaber was subsequently broken, and then was re-returned to Obi-Wan's hut on Tatooine.

    Luke lost that lightsaber in a duel with Vader in Empire Strikes Back. The blue-bladed lightsaber Anakin/Vader used in Revenge of the Sith is the same lightsaber Obi-Wan gave to Luke in A New Hope. Luke is then given a cybernetic hand to replace the one he lost in the duel with Vader. Leia senses Luke's danger through the force, and comes to rescue him in the Millennium Falcon.

    A similar situation occurs in The Empire Strikes Back, when Luke sustains an injury from Vader in a lightsaber duel (his weapon hand is cut off), and after falling down a shaft, is left dangling from a weather vane on the underside of Cloud City. He is then given cybernetic limbs to replace those he lost in the duel. Sensing his danger through the Force, Emperor Palaptine rescues him. Defeated, he lies on the side of a lava bank, crawling his way up the embankment.

    Vader sustains severe injuries from the lightsaber duel he has with his former master on Mustafar (his biological limbs are cut off). Finally, he says to Vader, "I know there is good in you.". He later says that to Leia on Endor. In a scene on Dabogah, Luke says to the spirit of Obi-Wan, "There is still good in him", also referring to Anakin.

    Return of the Jedi contains variations of Padmé's last words. She says it to Obi-Wan on Polis Massa, momentarily after bearing Luke and Leia. I know, I know there is still...", referring to Anakin. Padmé's last words are, "There is good in him.

    Vader says, "From my point of view, the Jedi are evil." In Return of the Jedi, Obi-Wan tells Luke, "You will find that many of the truths we cling to depend greatly on our own point of view.". Vader's offer to Padmé to join him and rule the Empire mirrors Vader's offer to Luke in Episode V. Luke realizes what this means and races home, despite Obi-Wan's warning that it is too dangerous, and he is dumbstruck to find that Owen and Beru Lars were reduced to burnt ashes by Imperial Stormtroopers. Luke at first suspects the Sandpeople, but Obi-Wan's closer inspection shows that Imperial Stormtroopers were actually responsible.

    This is paralleled in Episode IV when Luke, Obi-Wan and the droids come upon the ruins of the Jawas' sandcrawler and find all of them slaughtered. Obi-Wan decides to look at the security holograms despite Yoda's warning that he will find it painful, and he is dumbstruck to find that Anakin led the massacre. When Obi-Wan and Yoda return to the Jedi Temple and discover the corpses of their fellow Jedi, Yoda's closer inspection of the bodies reveals that not all of them were killed by clone troopers, that a lightsaber was used as well, implicating one of the Jedi as a traitor. When Anakin and Obi-Wan are approaching the Senate after saving Palpatine, the Millennium Falcon is one of the ships which touch down on Coruscant.

    In Return of the Jedi, Luke Skywalker cuts off Darth Vader's weapon hand, as Palpatine looks on, but refuses to join the Dark Side. Anakin cuts off Mace Windu's weapon hand, as Palpatine looks on, and joins the Dark Side. The scene where Mace has his blade at Palpatine's throat is similar to that when Vader has his blade at Luke's throat in The Empire Strikes Back, and when Luke had his blade at Vader's throat in Return of the Jedi. Anakin is conflicted to choose between Palpatine and a fellow Jedi, as in Return of the Jedi.

    Palpatine closes his eyes and tells Anakin, "I can feel your anger." He gives the same line, directed at Luke, in Return of the Jedi. You know it to be true.". In convincing him that the Jedi are trying to oust him as Chancellor, Palpatine urges Anakin to "search your feelings...you know, don't you?" This mirrors Episode V, in which Vader convinces Luke that he is his father, urging the boy to "search your feelings. In the battle on the Wookiee planet Kashyyyk, a distinctive Tarzan yell can be heard, just as in Episode VI, when Chewbacca and two Ewoks swing toward an Imperial Scout Walker on Endor.

    This mirrors the scenes in Return of the Jedi where Chewbacca rips out Imperial forces from their AT-STs. Wookiees from Kashyyyk rip out droids from vehicles during the Separatists' invasion. This was adapted for Episode VI as the Battle of Endor between Ewoks and Imperial Stormtroopers. In the original Star Wars script treatment, the climactic battle was between Wookiees and Imperial forces as in Revenge of the Sith.

    This echoes the ultimate fate of the Tantive IV itself in the opening scenes of A New Hope. When Obi-Wan makes his rendezvous with the Tantive IV, the ship he is flying is swallowed up by the Tantive IV's underbelly. When Obi-Wan kills Grievous with a blaster and says "So uncivilized", echoing the line in Episode IV when he talks about the lightsaber being "an elegant weapon, for a more civilized age". This is the first line Obi-Wan says in Episode IV, to R2-D2.

    When Obi-Wan jumps in the middle of the droid army in Utapau, he says "Hello there" to Grievous. In Return of the Jedi, Palpatine urges Luke to kill Vader, but Luke refuses, and avoids turning to the dark side. Palpatine urges Anakin to kill Count Dooku, and Anakin does and becomes Palpatine's apprentice. Palpatine watches as his current apprentice (Count Dooku) and his intended new apprentice (Anakin) duel to the death, while behind them can be seen a massive space fleet battle, as in Return of the Jedi.

    The scene where the elevator falls and Anakin has to hold on to the ledge parallels the scene where Luke has to hold on when he falls out of a window in Episode V. Obi-Wan says the traditional "I have a bad feeling about this!" just before he and Anakin enter the hangar of General Grievous' battlecruiser. Han Solo says the identical line in A New Hope. In the beginning of the movie while flying a starfighter on the way to rescue Palpatine, Anakin says, "This is where the fun begins".

    Many vehicles and technology in the film appear to be predecessors of their counterparts in the original trilogy. The title is a reprise of an early working title of Return of the Jedi, "Revenge of the Jedi", which was altered by Lucas with the rationale that Jedi do not take revenge. Previously held by The Matrix Reloaded with $37.5 million. Thursday gross.

    Previously held by Shrek 2 with $44.8 million. Single day gross. Previously held by Spider-Man 2 with $40.4 million. Opening day gross.

    Previously held by The Lord of the Rings: Return of the King, which earned $8 million from 2,100 midnight screenings. Midnight screenings. Favorite Movie - Drama. Favorite Movie.

    Worst Supporting Actor (Hayden Christensen). Achievement in Makeup.

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