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Logo

A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface and/or font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market.

Overview

The former United Airlines logo is an emblem and a name.

A logo is a tangible form used to represent any given article. It also depicts an organisation's personality.

In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. In this article several examples of 'true' logotypes are displayed, which may generally be contrasted with emblems, or marks which include non-textual graphics of some kind. Emblems with non-textual content are distinct from true logotypes.

The uniqueness of a logotype is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. To the extent that a logotype achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services. Once a logotype is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it. If rights in relation to a logotype are correctly established and enforced, it can become a valuable intellectual property asset.

A common misconception holds that a logotype is merely a graphic symbol or sign. This is, however, not the way it is defined by graphic designers and by advertising professionals. A logotype consists of either a name or a name and a sign. The image at right shows an example of the two elements of a logotype.

While large corporations spend hundreds of thousands of dollars to update and implement their logos, many small businesses will turn to local graphic designers to do a corporate logo.

Brand slogans

Sometimes a slogan is included in the logotype. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype. In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. The main purpose of it is to support the identity of the brand together with the logotype. The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to each product or advertising campaign.

Examples:

  • U.S. Army: An Army of One.
  • iPod nano: 1,000 songs. Impossibly small.
  • Amazon.com: And you're done.
  • BRAVIA: The next step in the evolution of TV.
  • Charles Schwab: On the side of the investor.

History

The origin of logotypes goes back to the 19th century, when industrial manufacture of products became important. The new industrial procedures allowed a much higher output than that of the former handmade products. The new products were distributed in large geographical areas, even nationwide. New competitors appeared from time to time, and the offer of products of a same kind increased notably. At that time, a significant part of the population was still illiterate. The industrial leaders became soon aware that the public would not easily differentiate their product from the same product of their competitors. More and more manufacturers began therefore to include a symbol, sign, or emblem on their products, labels and packages, so that all the buyers could easily recognize the product they wanted.

The manufacturers later began to add the name of the company or of the product to their sign. The name being shaped often in a specific way by each manufacturer, these combined logotypes, which for the first time included sign and name, became extremely popular. During many decades, when a new logo was being designed, owners, advertising professionals, and graphic designers always attempted to create a sign or emblem which, together with the name of the company, product, or service, would appear as a logotype.

Logos today

Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. The consequence is the notion that it makes less sense to use a sign as a logotype, even together with the name, if people will not duly identify it. Therefore, the trend in the recent years has been to use both logos and names, and to emphasize the design of the name instead of the logotype, making it unique by its letters, color, and additional graphic elements. Examples of well-designed logos and logotypes are available in competitive design annuals.

Emblems will sometimes will grow in popularity, especially across areas with differing alphabets; for instance, a name in the Arabic language would be of little help in most European markets. A sign or emblem would keep the general proprietary nature of the product in both markets. In non-profit areas, the Red Cross is an example of an extremely well known emblem which does not need a name to go with, though in Muslim countries it is the Red Crescent.

Logo design

Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often.

A good logo:

  • is unique, and not subject to confusion with other logos among customers
  • is functional and can be used in many different contexts while retaining its integrity
    • should remain effective reproduced small or large
    • can work in "full-color", but also in two color presentation (black and white), spot color, or halftone.
    • may be able to maintain its integrity printed on various fabrics or materials (where the shape of the product may distort the logo)
  • abides by basic design principles of space, color, form, consistency, and clarity
  • represents the brand/company appropriately

Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. Some colors are associated with certain emotions that the designer wants to convey (e.g. Loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention. Red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with health foods.)

For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc.

Color is also useful for linking certain types of products with a brand. Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo.

When designing (or commissioning) a logo, practices to encourage are:

  • use few colors, or try to limit colors to spot colors (a term used in the printing industry)
  • avoid gradients (colors that transition from dark to light/light to dark) as a distinguishing feature
  • produce alternatives for different contexts
  • design using vector graphics, so the logo can be resized without loss of fidelity (Adobe Illustrator is one of the main programs for this type of design work; open source programs like Inkscape are emerging as excellent free alternatives)
  • be aware of design or copyright infringements
  • include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. brand standard manual)
  • do not use a specific choice of third-party font or clip-art as a distinguishing feature
  • do not use the face of a (living) person
  • avoid photography or complex imagery as it reduces the instant recognition a logo demands
  • avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is commited to being associated with any and all connotations such imagery may evoke

There are essentially three kinds of logos:

  • Combination (icon plus text )
  • Logotype/Wordmark/Lettermark (text or abbreviated text)
  • Icon (symbol / brandmark)

Examples

The following table shows the names of six well-known companies in the same typeface in all cases. In these examples, recognizing the companies entails reading the name.

In the next table, the name of these companies is shown in their specific design, their logotype. Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes. For example, a box of Kellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due to its unique typography and distinctive red coloring. The same will be true when one is looking at the airport for the booth of the Hertz Rent-A-Car company. The logotype will be recognized from afar because of its shape and its yellow color.

Other well-known examples are: Apple Computer, Inc.'s apple with a bite out of it started out as a rainbow of color, and has been reduced to a single color without any loss of recognition. Coca Cola's script is known the world over, but is best associated with the color red; its main competitor, Pepsi has taken the color blue, although they have abandoned their script logo. IBM, also known as "Big Blue" has simplified their logo over the years, and their name. What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company.

There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of VW, Mercedes and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand and clearly differentiated the product line.

Other logos that are recognized globally: the Nike "Swoosh" and the adidas "Three stripes" are two well-known brands that are defined by their corporate logo. When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. He hired a young student (Caroline Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company).

Corporate identities today are often developed by large firms who specialize in this type of work. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. Some famous examples of his work were the UPS package with a string (updated in March 2003) IBM, Goodwill Industries and NeXT Computer.

An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Besides creating a much stronger, shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Note also, the right pointing arrow in the new logo is a subliminal hint of motion.

And, logos don't have to represent commercial enterprises to be well-known. Perhaps the most famous (and possibly the oldest) of these is the emblem of the Olympic Games: the Olympic Rings, five interlocking rings (blue, yellow, black, green, and red respectively) on a white field.

Logos in subvertising

This section is a stub. You can help by adding to it. AdBusters corporate flag

The wide recognition the most famous logos receive provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. Perhaps the best known example of a logo "hijacked" this way is the Swooshtika. Another example is the AdBusters' corporate flag, a U.S. flag with the white stars replaced with major corporate logos.

Virtually all distinctive design elements related to brands or logos can become subjects to subvertising.

The best-known organizations subverting established logos and brands are ®™ark and AdBusters.

See also Culture jamming, Guerrilla communication.


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See also Culture jamming, Guerrilla communication. As well, "International" versions generally have multiple languages on all versions, and all versions of a given "International" title can play against each other via game link. The best-known organizations subverting established logos and brands are ®™ark and AdBusters. The Japanese Game Boy Advance games with "Expert" or "International" in the title follow the rules of the OCG/TCG much more closely than the ones without. Virtually all distinctive design elements related to brands or logos can become subjects to subvertising. Each game generally includes a few promotional cards (usually 3) for use with the Yu-Gi-Oh! TCG. flag with the white stars replaced with major corporate logos. The Japanese version of the game, if any, is stated in the bracket.

Another example is the AdBusters' corporate flag, a U.S. The newest game in each particular plaform is listed first, followed by the second newest, etc. Perhaps the best known example of a logo "hijacked" this way is the Swooshtika. The English version video games generally use the 4Kids English anime names, as opposed to the Viz English manga names. The wide recognition the most famous logos receive provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. All Yu-Gi-Oh!-related video games are produced by Konami. Perhaps the most famous (and possibly the oldest) of these is the emblem of the Olympic Games: the Olympic Rings, five interlocking rings (blue, yellow, black, green, and red respectively) on a white field. All books are published by Shueisha and credit Kazuki Takahashi as the author.

And, logos don't have to represent commercial enterprises to be well-known. Several books based on the manga and anime have been released in Japan and outside of Japan. Note also, the right pointing arrow in the new logo is a subliminal hint of motion. These volumes have no bearing on the 2nd series TV series as aired in the United States, which is the source of all US merchandising attempts. Besides creating a much stronger, shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Manga fans argue that the first several volumes are not merchandising-based. An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". The merchandising of Yu-Gi-Oh!-related products and games has drawn criticism from adults and anime fans, and the series is widely described as toyetic.

Some famous examples of his work were the UPS package with a string (updated in March 2003) IBM, Goodwill Industries and NeXT Computer. The October 27, 2001 issue of TV Guide named Yu-Gi-Oh! one of this season's top 10 best new kids' shows. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. in 2001, the English version of Yu-Gi-Oh! instantly became the number 1 Saturday morning show for kids on network television, and has consistently maintained its lead with strong ratings among boys, leading Kids' WB! to expand the show to six days a week beginning April 1, 2002. Corporate identities today are often developed by large firms who specialize in this type of work. Upon its airing in the U.S. He hired a young student (Caroline Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company). But so far, only three of the seven boosters in Japanese version have been released, with the last one released in June 2003.

When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. On March 29, 2003, Mattel released the English version of the first booster of Dungeon Dice Monsters in America, under the title DragonFlame. Other logos that are recognized globally: the Nike "Swoosh" and the adidas "Three stripes" are two well-known brands that are defined by their corporate logo. Among the three, only Dungeon Dice Monsters has been released as a real collectible game, but the game wasn't popular, and currently no more new figures are released. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of VW, Mercedes and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand and clearly differentiated the product line. Apart from Magic & Wizards, there are also other games that were originally created as fictitious games for Yu-Gi-Oh! manga and was later turned into video games, the most famous ones being:. There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Currently, Yu-Gi-Oh! OCG/TCG have been released in more than 40 countries.

What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company. for Gameboy Color, known as Yu-Gi-Oh! Dark Duel Stories. IBM, also known as "Big Blue" has simplified their logo over the years, and their name. Later on in the same year (March 19), Konami released its first Yu-Gi-Oh! videogame in the U.S. Coca Cola's script is known the world over, but is best associated with the color red; its main competitor, Pepsi has taken the color blue, although they have abandoned their script logo. by Upper Deck Entertainment under the new name, Yu-Gi-Oh! Trading Card Game, with the release of its first set, Legend of Blue-Eyes White Dragon. Other well-known examples are: Apple Computer, Inc.'s apple with a bite out of it started out as a rainbow of color, and has been reduced to a single color without any loss of recognition. And on March 1, 2002, the English version of the game was brought to the U.S.

The logotype will be recognized from afar because of its shape and its yellow color. Succeeding the popular Carddas version, Yu-Gi-Oh! OCG was an instant hit. The same will be true when one is looking at the airport for the booth of the Hertz Rent-A-Car company. The gaming rule of this version is much more sophisticated and mature compared with the Carddas version, while at the same time does a much better job in preserving the style and feeling of M&W. For example, a box of Kellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due to its unique typography and distinctive red coloring. The third version, Yu-Gi-Oh! OCG, was first released on February 4, 1999, by Konami. Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes. They cannot be used in the later-released Yu-Gi-Oh! OCG.

In the next table, the name of these companies is shown in their specific design, their logotype. Only 10 cards were released for this version, and Konami didn't have any gaming rules for these cards, as they were intended for collection purpose only. In these examples, recognizing the companies entails reading the name. The two versions are different in terms of design, with the looks of the former closer to those in the manga, to an extent that their effect texts are all directly quoted from the manga. The following table shows the names of six well-known companies in the same typeface in all cases. These cards are not to be mixed up with those of Yu-Gi-Oh! OCG released later by the same company. There are essentially three kinds of logos:. The second version of the Yu-Gi-Oh! cards was released by Konami on December 16, 1998, included as special pack-in cards in the first Yu-Gi-Oh! video game, Yu-Gi-Oh! Duel Monsters [7].

When designing (or commissioning) a logo, practices to encourage are:. The game was popular, although it used a simplified and modified version[6] of the gaming rule used in the manga, and is less faithful to the manga compared with Konami's versions of the game. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo. Only three boosters had been released for this version before the license of the card game was sold to Konami later. Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. The first version, known as the Carddas version, was first released by Bandai in September 1998. Color is also useful for linking certain types of products with a brand. Magic & Wizards has been brought to life in three versions, by two different companies.

For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc. Crawford (Maximillion Pegasus in the English versions), whom both share the same number of letters. Green is often associated with health foods.). The name of Magic's creator is mirrored through the creator of Duel Monsters, Pegasus J. Red, white, and blue are often used in logos for companies that want to project patriotic feelings. The similarities between the games, of note card design (brown with an oval on back), effects and terminology (discarding, graveyard, sacrifice), usage, and pictures (including occult or religious based icons, alluding to the early days of Magic: The Gathering) are all there. Loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention. With the advance of the manga, the game continued to evolve, becoming more complicated.

Some colors are associated with certain emotions that the designer wants to convey (e.g. Takahashi realized that he had hit on something, so he modified the storyline to feature more of the card game. Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. After the first appearance of the game in the manga (in Volume 2, Duel 9), the reader response on it was enormous[5], and Shonen Jump started getting calls from readers who wanted to know more about the game. A good logo:. The original plan of Takahashi was to phase out M&W, which took him only one night[4] to design, in just two episodes. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often. According to the author, the game was designed as such because he felt that the rules of Magic were too complicated, and he wanted to create something similar but simpler[3].

The logo, or brand, is not just an image, it is the embodiment of an organization. Compared with its predecessor, M&W was very simple when it was first introduced in the manga: there were only two types of cards (Monster & Magic Cards); the result of a monster battle only relied on the Attack and Defense Points of the monsters and the effects of Magic Cards (which only appeared occasionally). Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. Designed by Kazuki Takahashi, Magic & Wizards (M&W), is a popular card game worldwide. In non-profit areas, the Red Cross is an example of an extremely well known emblem which does not need a name to go with, though in Muslim countries it is the Red Crescent. Different names can be used to refer to the game depending on where it appears:. A sign or emblem would keep the general proprietary nature of the product in both markets. The Yu-Gi-Oh! anime and manga series introduces an original card game created by Takahashi.

Emblems will sometimes will grow in popularity, especially across areas with differing alphabets; for instance, a name in the Arabic language would be of little help in most European markets. There are several games in the Yu-Gi-Oh! anime and manga that were originally created as fictitious games for the series and was later turned into real games or video games. Examples of well-designed logos and logotypes are available in competitive design annuals. The story goes on as Jaden faces challenges from different students in Duel Academy, and later finds himself entangled in a conflict related to the hidden secrets of the academy. Therefore, the trend in the recent years has been to use both logos and names, and to emphasize the design of the name instead of the logotype, making it unique by its letters, color, and additional graphic elements. Jaden, receiving low marks in his admission tests, is placed in the Slifer Red dormitory (Osiris Red) reserved for students with the lowest grades. The consequence is the notion that it makes less sense to use a sign as a logotype, even together with the name, if people will not duly identify it. Yu-Gi-Oh! GX follows the story of Jaden Yuki (Judai Yuki in the Japanese version), a young talented duelist who is given the card "Winged Kuriboh" by Yugi before Jaden's admission to Duel Academy (Duel Academia in the Japanese version), an elitist boarding school established by Seto Kaiba.

Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. As the story goes on, the two of them, together with Yugi's friends, Anzu Mazaki, Katsuya Jonouchi, Hiroto Honda, etc., try to find the secret of the Pharaoh's lost memories and his name, - by the card game Duel Monsters (Magic & Wizards in the original Japanese manga and Yu-Gi-Oh! R) which is mirrored in the shadow games (Yami no Game in Japanese). During many decades, when a new logo was being designed, owners, advertising professionals, and graphic designers always attempted to create a sign or emblem which, together with the name of the company, product, or service, would appear as a logotype. Upon completing the Puzzle, he is possessed by another personality which is later discovered to be the spirit of a 3000-year-old (or, in the English anime, 5000-year-old) Pharaoh, who forgot everything from his time. The name being shaped often in a specific way by each manufacturer, these combined logotypes, which for the first time included sign and name, became extremely popular. Yu-Gi-Oh! (all anime, manga and movies except Yu-Gi-Oh! GX) tells the tale of Yugi Mutou, a shorter-than-normal high school student who was given an ancient Egyptian artifact known as the Millennium Puzzle in pieces by his grandfather. The manufacturers later began to add the name of the company or of the product to their sign. The Duel Monsters themselves, as the primary battle agents in the series' card duels, can also be considered major characters, especially the three God Cards: Obelisk the Tormentor or The God of the Obelisk ("Giant Soldier - God of Obelisk" in the Japanese version), The Winged Dragon of Ra or The Sun Dragon Ra ("Winged Dragon - God of Ra"), and Slifer the Sky Dragon ("Saint Dragon - God of Osiris").

More and more manufacturers began therefore to include a symbol, sign, or emblem on their products, labels and packages, so that all the buyers could easily recognize the product they wanted. The main character of Yu-Gi-Oh! GX is Jaden Yuki (Judai Yuki in the Japanese version), an energetic boy who possesses great talents in Duel Monsters. The industrial leaders became soon aware that the public would not easily differentiate their product from the same product of their competitors. Yugi's best friends Katsuya Jonouchi (Joey Wheeler), Anzu Mazaki (Téa Gardner), and Hiroto Honda (Tristan Taylor) are also primary characters, as well as Dark Yugi's main rival, Seto Kaiba. At that time, a significant part of the population was still illiterate. His true name is revealed to be "Atem"), a darker personality held in the Puzzle. New competitors appeared from time to time, and the offer of products of a same kind increased notably. The main characters of Yu-Gi-Oh! (all anime, manga and movies except Yu-Gi-Oh! GX) are Yugi Mutou (Yugi Muto in the English anime), a shy, pure-hearted high school student and gaming expert who possesses an ancient Egyptian relic called the Millennium Puzzle; and the Nameless Pharaoh, otherwise known as Dark Yugi (Yami Yugi) (Dark Yugi is also known as "the other Yugi" and the "Nameless Pharaoh" (Namonaki Pharaoh in Japanese).

The new products were distributed in large geographical areas, even nationwide. See also:. The new industrial procedures allowed a much higher output than that of the former handmade products. Main articles:. The origin of logotypes goes back to the 19th century, when industrial manufacture of products became important. or Japan) got 1 of 4 free Yu-Gi-Oh! cards. Examples:. People who attended the movie during its premiere (U.S.

The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to each product or advertising campaign. The movie was then aired on TV Tokyo on January 2, 2005. The main purpose of it is to support the identity of the brand together with the logotype. The Japanese version of the movie premiered in special screenings in Japan on November 3, 2004 and normal theaters on Christmas Eve, 2004, under the title Yu-Gi-Oh! Duel Monsters: Pyramid of Light (遊戯王デュエルモンスターズ 光のピラミッド). In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. In the movie, Yugi faces Anubis, his arch-rival from his time. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype. Its characters are from the second series Yu-Gi-Oh! anime.

Sometimes a slogan is included in the logotype. The movie was developed specifically for Western audiences based on the overwhelming success of the Yu-Gi-Oh! franchise in the U.S. While large corporations spend hundreds of thousands of dollars to update and implement their logos, many small businesses will turn to local graphic designers to do a corporate logo. The second movie, often referred to as simply "Yu-Gi-Oh! The Movie", was first released in North America on August 13, 2004. The image at right shows an example of the two elements of a logotype. Main article: Yu-Gi-Oh! The Movie: Pyramid of Light. A logotype consists of either a name or a name and a sign. Yugi tries to bring Shougo's courage out in a duel with Seto Kaiba, who has his eyes on Shougo's rare card.

This is, however, not the way it is defined by graphic designers and by advertising professionals. The movie is about a boy named Shougo Aoyama who is too timid to duel even after he got a powerful rare card, the legendary Red-Eyes Black Dragon, in his Deck. A common misconception holds that a logotype is merely a graphic symbol or sign. Its characters are from the first series Yu-Gi-Oh! anime. If rights in relation to a logotype are correctly established and enforced, it can become a valuable intellectual property asset. A 30-minute movie produced by Toei Animation, it was first shown in theaters on March 6, 1999. Once a logotype is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it. Known as simply "Yu-Gi-Oh!", this first movie of Yu-Gi-Oh! has been released only in Japan.

To the extent that a logotype achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services. The translator of the English manga is Anita Sengupta. The uniqueness of a logotype is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. As of June 2005, the Egypt arc can be found in Shonen Jump. Emblems with non-textual content are distinct from true logotypes. The Duelist Kingdom and Battle City arcs is released as Yu-Gi-Oh! Duelist, while the Egypt arc is released as Yu-Gi-Oh! Millennium World. In this article several examples of 'true' logotypes are displayed, which may generally be contrasted with emblems, or marks which include non-textual graphics of some kind. Viz released volumes 1 through 7 of the Yu-Gi-Oh! manga under its original title.

In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. Published in its original right-to-left format, the manga is largely unedited, especially compared to the English anime. It also depicts an organisation's personality. Maximillion Pegasus) and the Duel Monsters cards. A logo is a tangible form used to represent any given article. The original Japanese character names are kept for most of the characters (Yugi, Jonouchi, Anzu, and Honda, for instance), while the English names are used for a few characters (e.g. . The English version of the Yu-Gi-Oh! manga is released by VIZ Media in both the Shonen Jump magazine and in individual graphic novels.

should be distinctly different from others in a similar market. It has not aired on Ireland TV since only showing epsodes 1-4, where only 3-4 where seen and made note off. The shape, color, typeface, etc. The Japanese version might premier in Japan first before the US release. A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface and/or font, or arranged in a particular, but legible, way. According to a 4kids representive, however, the first DVD volume of the series will be released in the US in Spring/Summer 2006, with a TV broadcast in the Fall. Icon (symbol / brandmark). Not much else is known about Capsule Monsters so far - it has not yet premiered in the United States or Japan and there is no information on it on the 4Kids website as of February 5th, 2006.

Logotype/Wordmark/Lettermark (text or abbreviated text). After initial confusion amongst fans - particularly over the discovery of the series in such an unlikely place - information was gathered from 4Kids that clarified the nature of the show. Combination (icon plus text ). Historically, it was not unusual for RTE to premiere episodes of the Yu-Gi-Oh! dub some time ahead of other markets, but their lack of any kind of promotion or fanfare in doing so meant that Capsule Monsters was unknown right up until (what is believed to be) the third episode was accidentally stumbled across by Livejournal user Angryhamster, who posted the news and screencaps to a Livejournal community, Play the Damn Card. avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is commited to being associated with any and all connotations such imagery may evoke. The first mention of Capsule Monsters came on the retailer website, Talkin' Sports in December 2005, but this information was not widespread, and the existence of the project remained unknown to almost the entire fanbase until February 2006, when the Irish television network RTE 2 began to air the episodes. avoid photography or complex imagery as it reduces the instant recognition a logo demands. It is similar to the Virtual RPG arc in many respects, but it doesn't seem to have anything to do with the early Capsule Monster Chess game featured in early volumes of the original manga.

do not use the face of a (living) person. They find monster capsules that they can use to summon monsters. do not use a specific choice of third-party font or clip-art as a distinguishing feature. Set before the end of the second Yu-Gi-Oh! anime series (Yu-Gi-Oh: Duel Monsters) - apparently somewhere in season 5 - Capsule Monsters involves Yugi, Joey (Jonouchi), Téa (Anzu), Tristan (Honda), and Yugi's grandfather (Sugoroku) being pulled into a world where Duel Monsters are real. brand standard manual). Yu-Gi-Oh! Capsule Monsters is a twelve-episode mini-series commissioned, produced, and edited by 4Kids (much like Yu-Gi-Oh! The Movie - Pyramid of Light). include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. Yu-Gi-Oh! GX premiered on Cartoon Network in October 2005.

be aware of design or copyright infringements. Like the second series, it is licensed by 4Kids and has many of the same edits and names changes. design using vector graphics, so the logo can be resized without loss of fidelity (Adobe Illustrator is one of the main programs for this type of design work; open source programs like Inkscape are emerging as excellent free alternatives). Yu-Gi-Oh! Duel Monsters GX has an English version, titled Yu-Gi-Oh! GX in North America. produce alternatives for different contexts. Main article: Yu-Gi-Oh! GX
. avoid gradients (colors that transition from dark to light/light to dark) as a distinguishing feature. Some people mistake Toei's series for a lost first season of the TV show, and refer to it as "Season (or Series) 0".

use few colors, or try to limit colors to spot colors (a term used in the printing industry). 4Kids has not translated the 27 episodes produced by Toei that make up the first series Yu-Gi-Oh! anime. represents the brand/company appropriately. Each DVD contains three episodes. abides by basic design principles of space, color, form, consistency, and clarity. Both language tracks use the original Japanese music. may be able to maintain its integrity printed on various fabrics or materials (where the shape of the product may distort the logo). These DVDs include the original, unedited Japanese animations and Japanese dialogue tracks with English subtitles, as well as all-new English dubs with translations closer to the original dialogues.

can work in "full-color", but also in two color presentation (black and white), spot color, or halftone. On October 19, 2004, 4Kids, in association with FUNimation, released uncut Yu-Gi-Oh! DVDs after years of petitions from Yu-Gi-Oh! fans. should remain effective reproduced small or large. Like many anime originally created for the Japanese market, a number of changes (including the names of most of the characters) were made when the English Yu-Gi-Oh! anime was released. is functional and can be used in many different contexts while retaining its integrity

    . In the United States it is broadcast on Kids' WB! and on Cartoon Network; in Canada, it is broadcast on YTV; while in the United Kingdom and Australia, it is broadcast on Nickelodeon. is unique, and not subject to confusion with other logos among customers. The English Yu-Gi-Oh! anime is broadcast on many channels.

    Charles Schwab: On the side of the investor. So Season 3 is known as Yu-Gi-Oh! Enter the Shadow Realm, Season 4 is known as Yu-Gi-Oh! Waking the Dragons, the first part of Season 5 is known as Yu-Gi-Oh! Grand Championship, and the second part of Season 5 is known as Yu-Gi-Oh! Dawn of the Duel. BRAVIA: The next step in the evolution of TV. Starting from Season 3, a subtitle was added to the series title. Amazon.com: And you're done. (NOTE: the second opening started on January 11, 2003). Impossibly small. So far, four seasons have been released:.

    iPod nano: 1,000 songs. The English Yu-Gi-Oh! anime is divided into a number of seasons. Army: An Army of One. and released their dubbed version of the anime on Kids' WB! on September 29, 2001, under the title Yu-Gi-Oh!. U.S. They partnered up with Warner Bros. merchandising and television rights to Yu-Gi-Oh! Duel Monsters from Konami.

    On May 8, 2001, 4Kids Entertainment obtained the U.S. See also: Yu-Gi-Oh! (second series anime). It currently airs in the US on Cartoon Network as part of its Miguzi program block at 5:00 pm Monday-Friday. Also produced by NAS, it was first aired on TV Tokyo on October 6, 2004.

    The series mainly focuses on the life in a duelist academy known as Duel Academia. version), and a new plotline that is not based on the original manga (the "GX" in the title stands for "Generation neXt"). Yu-Gi-Oh! Duel Monsters GX (遊戯王デュエルモンスターズGX), often known as "Yu-Gi-Oh! GX", is an anime spin-off of the original Yu-Gi-Oh! franchise, with a new protagonist, Judai Yuki (renamed Jaden Yuki in the U.S. Main article: Yu-Gi-Oh! GX.

    Mainly based on Yu-Gi-Oh! manga volume 8 and onward, the series ended its 224-episode run in Japan on September 29, 2004. Produced by NAS, it was first aired on TV Tokyo on April 18, 2000, and later translated into more than 20 languages and airs in more than 60 countries. Often referred to as simply "Yu-Gi-Oh!" or the "second series" of the Yu-Gi-Oh! anime, the series, titled Yu-Gi-Oh! Duel Monsters (遊戯王デュエルモンスターズ) in Asia and Yu-Gi-Oh! elsewhere, is the series that introduced Yu-Gi-Oh! to the Western world. Main article: Yu-Gi-Oh! (second series anime).

    First aired on TV Asahi on April 4, 1998, the series ended its run on October 10, 1998. It is not connected in any way to Yu-Gi-Oh! Duel Monsters, another Yu-Gi-Oh! anime series made by Nihon Ad Systems (NAS), but is often referred to as the "first series" to distinguish it from the latter. Produced by Toei Animation, this 27-episode anime is based on Yu-Gi-Oh! manga volumes 1-7, which do not focus much on Magic & Wizards. Main article: Yu-Gi-Oh! (first series anime).

    The comic is illustrated by Naoyuki Kageyama. Main article: Yu-Gi-Oh! GX
    The Yu-Gi-Oh! Duel Monsters GX manga series is actually a manga adaptation of the Yu-Gi-Oh! Duel Monsters GX (titled Yu-Gi-Oh! GX in English speaking countries) television series. Although there is no explicit explanation on the meaning of "R" in the title, the letter probably stands for "Reverse", "Revolution", "Rebirth", or 'Retold[2]. The manga was first published in Shueisha's monthly magazine V-Jump on April 21, 2004.

    Illustrated by Akira Itou, one of the artists who illustrated the original Yu-Gi-Oh! manga, and supervised by Takahashi, Yu-Gi-Oh! R (遊☆戯☆王R) is a spin-off of the original Yu-Gi-Oh! franchise, with most of the same characters in a new plotline, which takes place between the Battle City arc and the Egypt arc. Main article: Yu-Gi-Oh! R. Starting around the eighth volume, the Duelist Kingdom arc starts and the plot shifts to a Duel Monsters-centered universe. The plot starts out as fairly episodic and there are only three instances of Magic and Wizards in the first seven volumes.

    The manga originally focused on Yugi Mutou as he uses games designed by himself to fight various villains, and gets into misadventures with his friends Katsuya Jonouchi, Anzu Mazaki, and Hiroto Honda. Running from 1996 to March 8, 2004, the Yu-Gi-Oh! manga created by Kazuki Takahashi was one of the most popular titles featured in Shueisha's Weekly Shonen Jump. The Yu-Gi-Oh! universe consists of two manga series (the original series is split into three parts in the English translations), three anime series, and two movies. .

    Begun as a manga in Japan in 1996, the Yu-Gi-Oh! franchise has since grown to an immensely successful global brand, spawning various manga and anime series, a real-life version of the card game featured in the story, video games, toys, and many other products. See the section "Card game" below for different names of the game) wherein each player purchases and assembles a deck of Monster, Magic, and Trap Cards in order to defeat one another. Yu-Gi-Oh! (遊☆戯☆王 Yūgiō, Japanese for "King of Games"[1]) is a popular Japanese anime and manga franchise from Kazuki Takahashi that mainly involves characters who play a card game called Duel Monsters (originally called Magic & Wizards in the manga.
    .

    Shueisha. Yu-Gi-Oh! R (遊☆戯☆王R) Volume 1. Akira Itou (2005). ISBN 4-08-782134-X.

    Shueisha. 64. ^  Yu-Gi-Oh! Official Card Game Duel Monsters Master Guide (遊戯王オフィシャルカードゲームデュエルモンスタース MASTER GUIDE), p. Yu-Gi-Oh! Carddas version (A Japanese page).

    ^  DOP (September 25, 2002). Time Magazine. 'I've Always Been Obessed With Games' . ^  Lisa Takeuchi Cullen (June 4, 2001).

    Shueisha. Yu-Gi-Oh! (遊☆戯☆王) Volume 30. ^  Kazuki Takahashi (2003). Macromedia Shockwave is required to play the game.

    Click "CLICK HERE", then click "ゲームスタート" and complete the puzzle to see words from the author concerning M&W (or see it in the discussion page). ^  Words from the Millennium Puzzle Game (A Japanese site. ^  In volume 1 of the Yu-Gi-Oh! R manga, Akira Itou explains the manga, which describes a hidden story that does not appear in the original Yu-Gi-Oh! manga, as a "reverse" (リバース) of the original one, in an effort to expand the Yu-Gi-Oh! world. ^  Yūgi (遊戯) means "game"; Ō (王) means "king".

    Yu-Gi-Oh! Duel Monsters II: Dark Duel Stories. Yu-Gi-Oh! Monster Capsule GB. Yu-Gi-Oh! Duel Monsters 4: Battle of Great Duelist. Yu-Gi-Oh! Duel Monsters (no official website available).

    Yu-Gi-Oh! The Dawn of Destiny. Yu-Gi-Oh! The Duelists of the Roses (website) (Yu-Gi-Oh! True Duel Monsters II: Succeeded Memories). Yu-Gi-Oh! Capsule Monster Coliseum (Yu-Gi-Oh! Capsule Monster Coliseum). Yu-Gi-Oh! Forbidden Memories (website) (Yu-Gi-Oh! True Duel Monsters: Forbidden Memories).

    Yu-Gi-Oh! Power of Chaos: Yugi the Destiny (North America and Europe only). Yu-Gi-Oh! Power of Chaos: Kaiba the Revenge (North America and Europe only). Yu-Gi-Oh! Power of Chaos: Joey the Passion (North America and Europe only). Yu-Gi-Oh! Online (website).

    Yu-Gi-Oh! Nightmare Troubadour (website) (Yu-Gi-Oh! Duel Monsters: Nightmare Troubadour). Yu-Gi-Oh! The Falsebound Kingdom (website) (Yu-Gi-Oh! Falsebound Kingdom). Yu-Gi-Oh! Dark Duel Stories (website) (Yu-Gi-Oh! Duel Monsters III: Tri-Holygod Advent). Yu-Gi-Oh! GX Duel Academy (Yu-Gi-Oh Duel Monsters GX: Mezase Duel King).

    Yu-Gi-Oh! The Eternal Duelist Soul (Yu-Gi-Oh! Duel Monsters 5: Expert 1) (English version uses "Duel Monsters 6" interface). Yu-Gi-Oh! Dungeon Dice Monsters (Yu-Gi-Oh! Dungeon Dice Monsters). Yu-Gi-Oh! Worldwide Edition: Stairway to the Destined Duel (Yu-Gi-Oh! Duel Monsters 6: Expert 2, Yu-Gi-Oh! Duel Monsters International ~Worldwide Edition~). Yu-Gi-Oh! The Sacred Cards (Yu-Gi-Oh! Duel Monsters 7: The Duelcity Legend).

    Yu-Gi-Oh! World Championship Tournament 2004 (website) (Yu-Gi-Oh! Duel Monsters: Expert 3). Yu-Gi-Oh! Reshef of Destruction (website) (Yu-Gi-Oh! Duel Monsters 8: Reshef of Destruction). Yu-Gi-Oh! Destiny Board Traveler (Yu-Gi-Oh! Sugoroku's Sugoroku). Yu-Gi-Oh! 7 Trials to Glory: World Championship Tournament 2005 (Yu-Gi-Oh! Duel Monsters International 2).

    Yu-Gi-Oh! Character Guide Book - The Gospel of Truth (遊戯王キャラクターズガイドブック―真理の福音― Yūgiō Kyarakutāzu Gaido Bukku Shinri no Fukuin) - ISBN 4-08-873363-0 - This book is a character guide related to the manga. Volume 5 ISBN 4-08-782053-X. Volume 4 ISBN 4-08-782047-5. Volume 3 ISBN 4-08-782135-8.

    Volume 2 ISBN 4-08-782041-6. Volume 1 ISBN 4-08-782764-X. Yu-Gi-Oh! Official Card Game Duel Monsters Official Card Catalog The Variable Book - This is a collection of card catalogues.

      . This also has a Q & A related to certain cards, and the book comes with the "multiply" card.

      Yu-Gi-Oh! Official Card Game Duel Monsters Official Rule Guide -- The Thousand Rule Bible - ISBN 4-08-782134-X - This is a rule book and strategy guide for the Junior and Shin Expert rules. Yu-Gi-Oh! (novel) - ISBN 4-08-703086-5 - This is a novelization of the first two story arcs of the manga. Yu-Gi-Oh! Enter the Shadow Realm: Mighty Champions by Jeff O'Hare - ISBN 0439671914 - Published by Scholastic Press - A book with puzzles and games related to Yu-Gi-Oh!. Yu-Gi-Oh!: Monster Duel Official Handbook by Michael Anthony Steele - ISBN 0439651018 - Published by Scholastic Press - A guide book to Yu-Gi-Oh! cards and characters.

      Video game: Dungeon Dice Monsters. Dungeon Dice Monsters (DDM), known in the Japanese manga as Dragons Dice & Dungeons (DDD) — a dungeon crawl boardgame where the tiles are created by unfolding the faces of 6-sided dice. Video game: Monster Capsule GB (available in Japanese only). Monster World — a role-playing chess game.

      Video game: Capsule Monster Coliseum. Capsule Monster Chess (Capmon) — a sort of pre-Mage Knight collectible miniatures game. Yu-Gi-Oh! Trading Card Game (Yu-Gi-Oh! TCG) — used in places where Upper Deck Entertainment distributes Yu-Gi-Oh! OCG. Yu-Gi-Oh! Official Card Game: Duel Monsters (Yu-Gi-Oh! OCG) — the original name of the real Yu-Gi-Oh! card game released by Konami, used mostly in Asia.

      The name is introduced to replace Magic & Wizards, probably due to its similarity to Magic: The Gathering. Duel Monsters — used in Toei Animation's Yu-Gi-Oh! anime, the second series Yu-Gi-Oh! anime (Japanese and English versions), manga (English version only), and movies. In the case of the English manga, the game is renamed Duel Monsters in later-released chapters. Magic & Wizards (M&W) — the original name of the card game, used in the original Yu-Gi-Oh! (Japanese and English versions) manga, and Yu-Gi-Oh! R.

      Yu-Gi-Oh! media and release information. The Ceremonial Battle. Millennium World (also known as "Dawn of the Duel"). Grand Championship.

      Waking the Dragons. Virtual World. Battle City. Duelist Kingdom.

      Shadow Realm. Shadow Game. Orichalcos. Millennium Items.

      Sacred Beast Cards. God Cards. Yu-Gi-Oh! GX (for characters in Yu-Gi-Oh! GX). Yu-Gi-Oh! R (for characters in Yu-Gi-Oh! R).

      Yu-Gi-Oh! anime, manga or movie only characters. Yu-Gi-Oh! anime and manga characters. Yu-Gi-Oh! main characters. Season 5 (episode 185-224), aired from August 27, 2005 to present.

      Season 4 (episode 145-184), aired from September 11, 2004 to May 28, 2005. Season 3 (episode 98-144), aired from November 1, 2003 to September 4, 2004. Season 2 (episode 50-97), aired from November 16, 2002 to November 1, 2003. Season 1 (episode 1-49), aired from September 29, 2001 to November 9, 2002.

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