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Logo

A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface and/or font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market.

Overview

The former United Airlines logo is an emblem and a name.

A logo is a tangible form used to represent any given article. It also depicts an organisation's personality.

In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. In this article several examples of 'true' logotypes are displayed, which may generally be contrasted with emblems, or marks which include non-textual graphics of some kind. Emblems with non-textual content are distinct from true logotypes.

The uniqueness of a logotype is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. To the extent that a logotype achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services. Once a logotype is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it. If rights in relation to a logotype are correctly established and enforced, it can become a valuable intellectual property asset.

A common misconception holds that a logotype is merely a graphic symbol or sign. This is, however, not the way it is defined by graphic designers and by advertising professionals. A logotype consists of either a name or a name and a sign. The image at right shows an example of the two elements of a logotype.

While large corporations spend hundreds of thousands of dollars to update and implement their logos, many small businesses will turn to local graphic designers to do a corporate logo.

Brand slogans

Sometimes a slogan is included in the logotype. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype. In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. The main purpose of it is to support the identity of the brand together with the logotype. The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to each product or advertising campaign.

Examples:

  • U.S. Army: An Army of One.
  • iPod nano: 1,000 songs. Impossibly small.
  • Amazon.com: And you're done.
  • BRAVIA: The next step in the evolution of TV.
  • Charles Schwab: On the side of the investor.

History

The origin of logotypes goes back to the 19th century, when industrial manufacture of products became important. The new industrial procedures allowed a much higher output than that of the former handmade products. The new products were distributed in large geographical areas, even nationwide. New competitors appeared from time to time, and the offer of products of a same kind increased notably. At that time, a significant part of the population was still illiterate. The industrial leaders became soon aware that the public would not easily differentiate their product from the same product of their competitors. More and more manufacturers began therefore to include a symbol, sign, or emblem on their products, labels and packages, so that all the buyers could easily recognize the product they wanted.

The manufacturers later began to add the name of the company or of the product to their sign. The name being shaped often in a specific way by each manufacturer, these combined logotypes, which for the first time included sign and name, became extremely popular. During many decades, when a new logo was being designed, owners, advertising professionals, and graphic designers always attempted to create a sign or emblem which, together with the name of the company, product, or service, would appear as a logotype.

Logos today

Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. The consequence is the notion that it makes less sense to use a sign as a logotype, even together with the name, if people will not duly identify it. Therefore, the trend in the recent years has been to use both logos and names, and to emphasize the design of the name instead of the logotype, making it unique by its letters, color, and additional graphic elements. Examples of well-designed logos and logotypes are available in competitive design annuals.

Emblems will sometimes will grow in popularity, especially across areas with differing alphabets; for instance, a name in the Arabic language would be of little help in most European markets. A sign or emblem would keep the general proprietary nature of the product in both markets. In non-profit areas, the Red Cross is an example of an extremely well known emblem which does not need a name to go with, though in Muslim countries it is the Red Crescent.

Logo design

Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often.

A good logo:

  • is unique, and not subject to confusion with other logos among customers
  • is functional and can be used in many different contexts while retaining its integrity
    • should remain effective reproduced small or large
    • can work in "full-color", but also in two color presentation (black and white), spot color, or halftone.
    • may be able to maintain its integrity printed on various fabrics or materials (where the shape of the product may distort the logo)
  • abides by basic design principles of space, color, form, consistency, and clarity
  • represents the brand/company appropriately

Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. Some colors are associated with certain emotions that the designer wants to convey (e.g. Loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention. Red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with health foods.)

For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc.

Color is also useful for linking certain types of products with a brand. Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo.

When designing (or commissioning) a logo, practices to encourage are:

  • use few colors, or try to limit colors to spot colors (a term used in the printing industry)
  • avoid gradients (colors that transition from dark to light/light to dark) as a distinguishing feature
  • produce alternatives for different contexts
  • design using vector graphics, so the logo can be resized without loss of fidelity (Adobe Illustrator is one of the main programs for this type of design work; open source programs like Inkscape are emerging as excellent free alternatives)
  • be aware of design or copyright infringements
  • include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. brand standard manual)
  • do not use a specific choice of third-party font or clip-art as a distinguishing feature
  • do not use the face of a (living) person
  • avoid photography or complex imagery as it reduces the instant recognition a logo demands
  • avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is commited to being associated with any and all connotations such imagery may evoke

There are essentially three kinds of logos:

  • Combination (icon plus text )
  • Logotype/Wordmark/Lettermark (text or abbreviated text)
  • Icon (symbol / brandmark)

Examples

The following table shows the names of six well-known companies in the same typeface in all cases. In these examples, recognizing the companies entails reading the name.

In the next table, the name of these companies is shown in their specific design, their logotype. Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes. For example, a box of Kellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due to its unique typography and distinctive red coloring. The same will be true when one is looking at the airport for the booth of the Hertz Rent-A-Car company. The logotype will be recognized from afar because of its shape and its yellow color.

Other well-known examples are: Apple Computer, Inc.'s apple with a bite out of it started out as a rainbow of color, and has been reduced to a single color without any loss of recognition. Coca Cola's script is known the world over, but is best associated with the color red; its main competitor, Pepsi has taken the color blue, although they have abandoned their script logo. IBM, also known as "Big Blue" has simplified their logo over the years, and their name. What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company.

There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of VW, Mercedes and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand and clearly differentiated the product line.

Other logos that are recognized globally: the Nike "Swoosh" and the adidas "Three stripes" are two well-known brands that are defined by their corporate logo. When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. He hired a young student (Caroline Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company).

Corporate identities today are often developed by large firms who specialize in this type of work. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. Some famous examples of his work were the UPS package with a string (updated in March 2003) IBM, Goodwill Industries and NeXT Computer.

An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Besides creating a much stronger, shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Note also, the right pointing arrow in the new logo is a subliminal hint of motion.

And, logos don't have to represent commercial enterprises to be well-known. Perhaps the most famous (and possibly the oldest) of these is the emblem of the Olympic Games: the Olympic Rings, five interlocking rings (blue, yellow, black, green, and red respectively) on a white field.

Logos in subvertising

This section is a stub. You can help by adding to it. AdBusters corporate flag

The wide recognition the most famous logos receive provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. Perhaps the best known example of a logo "hijacked" this way is the Swooshtika. Another example is the AdBusters' corporate flag, a U.S. flag with the white stars replaced with major corporate logos.

Virtually all distinctive design elements related to brands or logos can become subjects to subvertising.

The best-known organizations subverting established logos and brands are ®™ark and AdBusters.

See also Culture jamming, Guerrilla communication.


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See also Culture jamming, Guerrilla communication. Upcoming Films:. The best-known organizations subverting established logos and brands are ®™ark and AdBusters. 2006. Virtually all distinctive design elements related to brands or logos can become subjects to subvertising. 2005. flag with the white stars replaced with major corporate logos. 2004.

Another example is the AdBusters' corporate flag, a U.S. 2003. Perhaps the best known example of a logo "hijacked" this way is the Swooshtika. 2002. The wide recognition the most famous logos receive provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. 2001. Perhaps the most famous (and possibly the oldest) of these is the emblem of the Olympic Games: the Olympic Rings, five interlocking rings (blue, yellow, black, green, and red respectively) on a white field. 2000.

And, logos don't have to represent commercial enterprises to be well-known. 1999. Note also, the right pointing arrow in the new logo is a subliminal hint of motion. 1998. Besides creating a much stronger, shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. 1997. An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". 1995.

Some famous examples of his work were the UPS package with a string (updated in March 2003) IBM, Goodwill Industries and NeXT Computer. On a Hollywood television gossip show in 2004, an interviewer asked her, "How do you feel about your butt?" She answered "I can't believe you're asking me a question like that.". However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. In a skit at the MTV Video Music Awards, Triumph, the Comic Insult Dog begged Lopez to let him sniff her rear end, claiming that it was the equivalent of scaling Mount Everest for a dog. Corporate identities today are often developed by large firms who specialize in this type of work. magazine Celebrity Bodies poll in 2001; and also First Place in FHM magazine's 2000 and 2001 polls of Sexiest Women, with all of the polls citing her shapely rear as a reason. He hired a young student (Caroline Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company). She won the title of Best Female Body in the U.K.

When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. The size of her backside was actually one of the components in helping her win the title role in the 1997 film Selena about real-life Texan singer Selena Quintanilla-Pérez, who also was noted for having a shapely posterior. Other logos that are recognized globally: the Nike "Swoosh" and the adidas "Three stripes" are two well-known brands that are defined by their corporate logo. Lopez's buttocks, which are commonly described as attractively large and shapely, have frequently been the subject of comment and parody. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of VW, Mercedes and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand and clearly differentiated the product line. Arianna starred in Lopez's music video for "Get Right". There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Lopez has become a stepmother to Anthony's two sons, Cristian and Ryan, with Torres and also to his daughter, Arianna, from a previous relationship.

What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company. The couple has since confirmed their marriage, although Lopez refuses to elaborate publicly on her marriage to Anthony. IBM, also known as "Big Blue" has simplified their logo over the years, and their name. Complicating the situation is Anthony's refusal to confirm his marriage to Lopez and the fact that his divorce took place in the Dominican Republic less than a week before his reported marriage to Lopez, making it potentially invalid in the United States. Coca Cola's script is known the world over, but is best associated with the color red; its main competitor, Pepsi has taken the color blue, although they have abandoned their script logo. Claiming to be a devoted Roman Catholic, Lopez has said in the past that she would never have a baby without being married. Other well-known examples are: Apple Computer, Inc.'s apple with a bite out of it started out as a rainbow of color, and has been reduced to a single color without any loss of recognition. Almost immediately after the wedding, rumors began swirling that the wedding was of the "shotgun" variety and that Lopez was pregnant.

The logotype will be recognized from afar because of its shape and its yellow color. Years before they married (or even became a couple), she and Marc Anthony sang a song together called "No Me Ames" which appeared on her album "On the 6.". The same will be true when one is looking at the airport for the booth of the Hertz Rent-A-Car company. All the guests were invited to a "afternoon party", and they were never told that they were going to a wedding. For example, a box of Kellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due to its unique typography and distinctive red coloring. Lopez married singer Marc Anthony in a secret wedding on June 5, 2004, less than a week after his divorce was finalized from former Miss Universe Dayanara Torres. Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes. This never came to be as she and Affleck broke off their engagement and split for good in January 2004.

In the next table, the name of these companies is shown in their specific design, their logotype. She had stated in interviews during her engagement to Affleck that, once married, she would go by the name Jennifer Affleck both privately and professionally. In these examples, recognizing the companies entails reading the name. But the marriage planned for September 14, 2003 in Santa Barbara, California was called off a few days before the event. The following table shows the names of six well-known companies in the same typeface in all cases. Lopez became engaged to Ben Affleck and confirmed this in October 2002, after Affleck gave her a reported $3.5 million ring. There are essentially three kinds of logos:. Their breakup was announced on February 14, 2001.

When designing (or commissioning) a logo, practices to encourage are:. He was eventually tried and acquitted. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo. The charges against Lopez were dropped, but the charges against Combs stayed. Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. Police found them with a stolen gun. Color is also useful for linking certain types of products with a brand. Both were arrested in connection with a nightclub shooting in December 1999.

For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc. From 1999 to 2001, she dated singer and producer Puff Daddy [real name: Sean Combs], breaking up after a shooting incident in a New York night club. Green is often associated with health foods.). The marriage also ended in divorce in January 2003. Red, white, and blue are often used in logos for companies that want to project patriotic feelings. The two were married on September 29, 2001 at a home in a Los Angeles suburb officiated by attorney Barry Hirsch. Loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention. She met Judd while filming the music video for her single "Love Don't Cost A Thing".

Some colors are associated with certain emotions that the designer wants to convey (e.g. Her second marriage was to Chris Judd, her former backup dancer. Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. They divorced in January 1998. A good logo:. He was later named the manager of Lopez's restaurant, Madre's. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often. Her first marriage, to waiter Ojani Noa, occured on February 22, 1997.

The logo, or brand, is not just an image, it is the embodiment of an organization. Lopez is notorious for her multiple relationships. Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. These three movies put together made more than $350 million at the box office worldwide. In non-profit areas, the Red Cross is an example of an extremely well known emblem which does not need a name to go with, though in Muslim countries it is the Red Crescent. The company produced the commercially-successful movies The Cell, The Wedding Planner and Maid in Manhattan. A sign or emblem would keep the general proprietary nature of the product in both markets. Currently, the company produces the television series South Beach for UPN.

Emblems will sometimes will grow in popularity, especially across areas with differing alphabets; for instance, a name in the Arabic language would be of little help in most European markets. This company was founded together with her former manager, Benny Medina, whom she filed a lawsuit against because of alleged fraud in July 2003. Examples of well-designed logos and logotypes are available in competitive design annuals. Some of the projects for the company include Carmen, Dirty Girls Social Club (featuring Jeffrey Wilkinson as Dirty Girl # 4) and The Hector Lavoe Project. Therefore, the trend in the recent years has been to use both logos and names, and to emphasize the design of the name instead of the logotype, making it unique by its letters, color, and additional graphic elements. Lopez owns a production company, Nuyorican Productions, in which she is expected to produce some of her upcoming movies. The consequence is the notion that it makes less sense to use a sign as a logotype, even together with the name, if people will not duly identify it. J.Lo has now said that she is going to start producing clothes for pets dogs, most of the customers will most likely be members of hollywood and their furry little friends.

Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. Other merchandise includes a clothing and cologne line for men due for release sometime in 2006. During many decades, when a new logo was being designed, owners, advertising professionals, and graphic designers always attempted to create a sign or emblem which, together with the name of the company, product, or service, would appear as a logotype. She has also done a photoshoot to represent the Louis Vuitton Winter 2003 campaign, in which the pictures would be seen all over the world through TV commercials, billboards, ads, newspapers, magazines and more. The name being shaped often in a specific way by each manufacturer, these combined logotypes, which for the first time included sign and name, became extremely popular. That has not discouraged her in the least bit from wearing and marketing clothing made from fur. The manufacturers later began to add the name of the company or of the product to their sign. For her part, Lopez told a radio DJ she was open to being educated on the topic-and the DJ promptly told her animals are routinely skinned alive to make trendy furs.

More and more manufacturers began therefore to include a symbol, sign, or emblem on their products, labels and packages, so that all the buyers could easily recognize the product they wanted. More than one hundred protestors from People for the Ethical Treatment of Animals held a demonstration at the Los Angeles premiere of Monster-in-Law. The industrial leaders became soon aware that the public would not easily differentiate their product from the same product of their competitors. Lopez's frequent use of fur in her clothing lines and personal wardrobe has brought the scorn of people concerned with animal rights. At that time, a significant part of the population was still illiterate. During November of the same year, she launched a new clothing line called "Sweetface". New competitors appeared from time to time, and the offer of products of a same kind increased notably. In October 2003, Lopez introduced a perfume called "Still".

The new products were distributed in large geographical areas, even nationwide. She also has a perfume line out called "Glow", and she was in question before, because the name came from another patented perfume. The new industrial procedures allowed a much higher output than that of the former handmade products. Furthermore, she is planning to launch a jewelry line, hats, gloves and a scarves line. The origin of logotypes goes back to the 19th century, when industrial manufacture of products became important. Her line is the most successful of any artists' in history and includes many different types of clothing for young women, including jeans, tees, coats, belts, purses, sexy lingere and many other products. Examples:. Lopez owns a clothing line called "JLO by Jennifer Lopez", whose brand has been licensed for a term by Warnaco Group [1].

The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to each product or advertising campaign. In late 2006, Jennifer Lopez is to release her 6th studio album and first Spanish Album titled "Como Ama Una Mujer", and in the Fall she is to release her sixth studio album, an English album. The main purpose of it is to support the identity of the brand together with the logotype. The second single, "Hold You Down," which featured Fat Joe, only barely made it into the top 75 in the US, peaking at #64 but the track managed a peak of #6 in the UK. In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. Even so, "Get Right" was a huge hit in the UK, becoming her second #1 single there. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype. Despite this, the album has so-far spawned one hit in "Get Right", which reached the top twenty; however, it was greatly shunned by critics as an almost complete rip-off of Usher's unreleased song Ride.

Sometimes a slogan is included in the logotype. Debuting at #2 on the Billboard 200 to initially decent sales success, the album quickly fell off the charts and remains to be Lopez's biggest commercial (not to mention critical) failure/flop yet. While large corporations spend hundreds of thousands of dollars to update and implement their logos, many small businesses will turn to local graphic designers to do a corporate logo. After a considerable amount of time away from the music scene, Lopez finally released her fifth studio album, Rebirth, on March 1, 2005. The image at right shows an example of the two elements of a logotype. In 2004, Lopez once again participated in duets with Marc Anthony, this time on his albums Amar Sin Mentiras and Valio La Pena. A logotype consists of either a name or a name and a sign. Another song from the album was a cover of Carly Simon's "You Belong to Me.".

This is, however, not the way it is defined by graphic designers and by advertising professionals. Another single, "I'm Glad", was also released, but only managed to go top forty, a rather low result considering Lopez's usual chart success. A common misconception holds that a logotype is merely a graphic symbol or sign. Then, which reached #2 on the Billboard 200 and spawned two very popular singles; the top 5 "Jenny from the Block", (sampling the track from the song "Watch Out Now" by the Beatnuts, and including raps from Jadakiss and Styles P and the multi-week #1 "All I Have" duet with LL Cool J. If rights in relation to a logotype are correctly established and enforced, it can become a valuable intellectual property asset. On November 26, 2002, Lopez released her fourth studio album, This Is Me.. Once a logotype is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it. The album also included rarer dance and hip-hop remixes of her past singles, and a new song, a ballad called "Alive", which was included in Lopez's movie Enough.

To the extent that a logotype achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services. This time around, she got 50 Cent and Nas to write rhymes for two remixes of her next single, "I'm Gonna Be Alright", which ended up becoming another top ten hit. The uniqueness of a logotype is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. This album, too, debuted at #1 on the Billboard 200, marking the first remix album in history to debut (or even reach) #1 on the chart. Emblems with non-textual content are distinct from true logotypes. Following the successes of the remix, Lopez decided to devote an entire album to the effort; the result, J to tha L-O: The Remixes, appeared on February 5, 2002. In this article several examples of 'true' logotypes are displayed, which may generally be contrasted with emblems, or marks which include non-textual graphics of some kind. Rumors suggest this was Tommy Motolla's doing, Carey's ex-husband.

In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. The remix of "I'm Real" sparked controversy when it contained a sample originally used for Mariah Carey's single 'Loverboy'. It also depicts an organisation's personality. She re-released the CD on her 32nd birthday, July 24, 2001, including Ja Rule's remixed version of "I'm Real". A logo is a tangible form used to represent any given article. Lo street credibility and brought her music to a whole new group of fans. . The "I'm Real" and "Ain't It Funny" remixes were two of the biggest pop and rap hits in late 2001 and early 2002, respectively, and their more hip-hop sound gave J.

should be distinctly different from others in a similar market. to remix both songs, completely changing the lyrics and melodies and adding raps from Ja Rule in both songs, and from Caddillac Tah to "Ain't it Funny (Remix)". The shape, color, typeface, etc. However, to capitalize on this, Lopez asked Murder Inc. A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface and/or font, or arranged in a particular, but legible, way. The album's next two singles, "I'm Real" and "Ain't it Funny", ended up becoming her biggest ever hits, with both spending several weeks at #1. Icon (symbol / brandmark). The lead single, "Love Don't Cost a Thing" was her first UK number one single, and, along with its follow-up, "Play" (which was written by rising teen star, Christina Milian) it became a top five hit during the year the album was released.

Logotype/Wordmark/Lettermark (text or abbreviated text). Lo, was released in January 2001 and debuted at #1 on the Billboard 200. Combination (icon plus text ). Her sophomore effort, J. avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is commited to being associated with any and all connotations such imagery may evoke. "Let's Get Loud" was also released as a single, and became a minor dance hit. avoid photography or complex imagery as it reduces the instant recognition a logo demands. The album also spawned another international hit in "Feelin' So Good", a hip-hop track which contained guest raps by Big Pun and Fat Joe; it failed to make the top 50 of the Billboard Hot 100.

do not use the face of a (living) person. Despite this, the video received moderate airplay on the US music channels VH1 and The Box as a novelty. do not use a specific choice of third-party font or clip-art as a distinguishing feature. It also contained the Spanish language, Latin-flavored duet "No me Ames" with Marc Anthony, which was an international DAN hit, though the song was never released as a single in the US. brand standard manual). The album featured the multi-week #1 lead single, "If You Had My Love", as well as the top ten hit "Waiting for Tonight". include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. Lopez's debut album, On the 6, a reference to the subway line she used to take growing up in Castle Hill, was released on June 1, 1999 and reached the top ten of the Billboard 200.

be aware of design or copyright infringements. In 1998, the Golden Globes organization nominated her for the "Best Performance by an Actress in a Motion Picture Musical or Comedy" for her role in Selena. design using vector graphics, so the logo can be resized without loss of fidelity (Adobe Illustrator is one of the main programs for this type of design work; open source programs like Inkscape are emerging as excellent free alternatives). After a nationwide search of tens of thousands of women, Jennifer was chosen to play the lead role in the film Selena. produce alternatives for different contexts. She appeared in Francis Ford Coppola's 1996 comedy Jack, and the 1997 thriller Blood and Wine. avoid gradients (colors that transition from dark to light/light to dark) as a distinguishing feature. Lopez broke onto the big screen in 1995, in the drama My Family/Mi Familia and opposite Wesley Snipes in the action film Money Train.

use few colors, or try to limit colors to spot colors (a term used in the printing industry). She danced for Janet Jackson on tour and in Jackson's video for the popular song "That's the Way Loves Goes" in 1995. represents the brand/company appropriately. She got more television acting parts in the made-for-TV movie Nurses on the Line: The Crash of Flight 7. abides by basic design principles of space, color, form, consistency, and clarity. She later starred shortly in Second Chances and Hotel Malibu. may be able to maintain its integrity printed on various fabrics or materials (where the shape of the product may distort the logo). She got her big break playing a small role in a short-lived television program South Central.

can work in "full-color", but also in two color presentation (black and white), spot color, or halftone. Lopez's stability during that time parlayed into the earliest successes of her career. should remain effective reproduced small or large. She then left the show after the second season due to confliction between she and another dancer. is functional and can be used in many different contexts while retaining its integrity

    . After month's and month's of auditioning for dance gig's, she got her first spot and started out in television as a video girl for rap artist MC Hammer, also a guest spot on the American Music Awards, and was then introduced to the world as a "fly girl" dancer on the television comedy program In Living Color in 1990 only after being rejected twice. is unique, and not subject to confusion with other logos among customers. She moved out of the house in protest of her controlling parents and was able to shack up with her dance teacher and literally lived on the floor of the dance studio for many years until she could pay rent with occasional work as a dancer.

    Charles Schwab: On the side of the investor. Though she did not, and still does not, drink alcohol, her parents disapproved of her working nights so far from home and feared she was associating with a potentially dangerous crowd. BRAVIA: The next step in the evolution of TV. She split her time between her job at a law office, taking dance classes, and dancing in Manhattan clubs at night. Amazon.com: And you're done. After she dropped out of high school, Lopez pursued her talent for dance. Impossibly small. Jennifer Lopez financed singing and dancing lessons from the age of 16.

    iPod nano: 1,000 songs. "That's the kind of person she is." She met the famous Jorge "Chicken Wings" Lopez from Jersey City. Army: An Army of One. "Basically, anything she wants to do, she'll be as successful as you can at it," sister Lynda Lopez told Rolling Stone. U.S. Her father feared that, new to the sport, she would be outclassed, but Lopez rose to the challenge and ended up competing nationally. She went out for the track team, though she had no experience.

    She was a driven student and natural athlete in gymnastics, softball, and tennis. "It was crazy." She spent her entire academic career in Catholic school, and admits she still prays regularly. Because her parents were strict, Lopez spent much of what she called "the boyfriend years" in Rolling Stone sneaking around to meet up with first-love David Cruz, whom she remained with from the time she was 16 until she was 25."I was always climbing out windows, jumping off roofs, and he was sneaking up," she said. Lopez's parents also stressed assimilation — the need to speak English, to fit into the mainstream, to succeed.

    "Our parents had a strong work ethic — there wasn't really any other way," Lynda Lopez told Rolling Stone. They were strict with their girls and instilled a strong work ethic in them — no one in the family was allowed to miss a day of school, work, or church (the family was devoutly Roman Catholic). Though Lopez's parents were born in the same Puerto Rican town, they did not meet until they both had moved to Castle Hill. She has two sisters, Lynda and Leslie.

    Lopez was born in the Bronx, New York to Puerto Rican parents Guadalupe Rodriguez and David Lopez. . She is also commonly known as J-Lo or J.Lo. She is married to singer Marc Anthony.

    Jennifer Lynn López (born July 24, 1969) is a well-known American actress, Latin Pop singer, fashion designer, and dancer. Reggaeton (2007). Bridge & Tunnel (2007). El Cantante (2006).

    Bordertown (2006). Fabolous),Most Fashionable Artist (Won), Most Fashionable Music Video ("Get Right"). 2006 Groovevolt Fashion And Music Awards: 3 nominations for-Best Pop Song by a group or collaboration ("Get Right" -feat. 2005 World Music Awards :Nominated for World`s Best-Selling Pop Female Artist.

    2005 MTV Video Music Awards: 4 nominations for ("Get Right"), Best Editing in a Video, Best Direction in a Video, Best Dance Video, Best Choreography in a Video. 2004 People's Choice Awards: nomination for Best Smile. 2004 Golden Raspberry Awards: 2 nominations, Worst Screen Couple, Worst Supporting Actress for ("Jersey Girl"). 2003 Latin Billboard Music Awards: win for Latin Dance Single Of The Year ("Alive"-remix).

    2003 NRJ Radio Awards: win for Best RnB. 2003 Teen Choice Awards: win for Female Fashion Icon , win for Best RnB/Hip-Hop Artist. LL Cool J,Most Fashionable Artist. 2003 Groovevolt Fashion And Music Awards: 4 nominations for-Video Of The Year ("I'm Glad"),Best Album Female ("This is me...Then"),Best Collaboration for "All I Have"-feat.

    2003 Mtv European Music Awards: nomination for Best RnB Act. 2003 MTV Video Music Awards: 4 nominations for ("I'm Glad"), Best Female Video, Best Dance Video, Best Choreography in a Video, Best Art Direction in a Video. 2003 American Music Award: win for Favorite Female Artist - Pop / Rock. 2002 Teen Choice Awards: win for Best RnB/Hip-Hop/Rap Single ("Ain't It Funny-remix").

    2002 Showest Awards: win for Female Star Of The Year. 2002 VH1/Vogue Fashion Awards: win for Most Influential Artist. 2002 Mtv European Music Awards: nomination for Best RnB Act, win for Best Female Act. 2002 Hastings Bad Cinema Society Stinkers Awards: nomination for Worst Actress ("Enough").

    2002 NAACP Image Award: nomination for Outstanding Actress - Motion Picture ("Maid in Manhattan"). 2002 MTV Video Music Awards: win for Best Hip-Hop Video ("I'm Real") - shared with Ja Rule. 2002 American Music Award: nomination for Favorite Female Artist - Hip-Hop/R&B. 2001 Teen Choice Awards: Female Hottie Of The Year; win for Best Dance Track ("Play").

    2001 Top Of The Pops: ARTIST ON TOP OF THE WORLD. 2001 Kid's Choice Awards: win for Favourite Female Movie Star. 2001 Grammy Award: nomination for Dance Recording Of The Year("Let's Get Loud"). 2001 Mtv European Music Awards: win for Best Female Act.

    2001 Alma Awards: 4 nominations, Outstanding Female Performer, Album of the Year ("J.Lo"), Outstanding Performance - Music, Variety or Comedy Special ("Jennifer Lopez in Concert: Let's Get Loud"), win for Outstanding Actress - Motion Picture ("Angel Eyes"). 2001 Alma Awards: win for Outstanding Music Video - People's Choice Award ("Love Don't Cost A Thing"). 2001 Hastings Bad Cinema Society Stinkers Awards: nomination for Worst Actress, win for Most Annoying Fake Accent - Female ("Angel Eyes"). 2001 People's Choice Awards: 2 nominations, Favorite Actress, Favorite Female Musical Performer.

    2001 MTV Video Music Awards: 2 nominations for ("Love Don't Cost A Thing"), Best Female Video, Best Dance Video. 2001 American Music Award: nomination for Favorite Female Artist - Pop or Rock. 2000 Alma Awards: win for Outstanding Music Video Performer ("If you had my love"). 2000 Bambi Awards: win for Best International Pop Performance.

    2000 Kid's Choice Awards: win for Favourite New Music Artist. 2000 VH1/Vogue Fashion Awards: Versace Award. 2000 Mtv European Music Awards: nomination for Best Female Act,win for Best RnB Act. 2000 Saturn Awards: nomination for Best Actress ("The Cell").

    2000 Grammy Award: nomination for Best Dance Recording ("Waiting For Tonight"). 2000 MTV Movie Awards: nomination for Best Female Performance ("The Cell"), win for Best Dressed in a Movie ("The Cell"). 2000 MTV Video Music Award: nomination for ("Waiting For Tonight"), Best Choreography, win for Dance Video of the Year ("Waiting For Tonight"). 1999 VH1/Vogue Fashion Awards: win for Most Fashionable Female Artist.

    1999 Teen Choice Awards: win for Best Song Of The Summer ("If you had my love"). 1999 Billboard Music Awards: win for Best Pop Clip ("If you had my love"). 1999 Ritmo Latino Awards: win for New Artist Of The Year. 1999 Alma Awards: win for Outstanding Actress ("Out Of Sight").

    1999 Mtv European Music Awards: nomination for Breakthrough Act. 1999 Soul Train Award: nomination for Best R&B/Soul Album - Female ("On the 6"). 1999 American Music Awards: 2 nominations, Favorite Artist - Latin Music, Favorite New Artist - Pop / Rock. 1999 MTV Video Music Awards: 4 nominations for ("If You Had My Love"), Female Video of the Year, Dance Video of the Year, New Artist Video of the Year, Pop Video of the Year.

    1998 Imagen Foundation Awards: Latin Image Award "Selena". 1998 Alma Awards: win for Outstanding Actress for "Selena". 1998 Empire Awards: nomination for Best Actress ("Out of Sight"). 1998 MTV Movie Awards: 2 nominations, Best Kiss - shared nomination with George Clooney ("Out Of Sight"), Best Female Performance ("Out of Sight").

    1998 Golden Globes: nomination for Best Performance by an Actress in a Motion Picture Musical or Comedy for "Selena". 1997 Saturn Awards: nomination for Best Actress ("Anaconda"). 1995 Independent Spirit Awards: nomination for Best Supporting Actress ("My Family"). 2006: Como Ama Una Mujer (Release in May 2006).

    Fat Joe). Hold You Down (Feat. Get Right. 2005: Rebirth.

    Baby I Love You (official release in UK). I'm Glad. LL Cool J). All I Have (Feat.

    Jadakiss, Lox & Styles). Jenny From The Block (Feat. Then. 2002: This Is Me..

    Alive (from movie Enough). Nas and 50 Cent on the explicit version). I'm Gonna Be Alright (Feat. Ja Rule).

    Ain't It Funny Remix (Feat. Ja Rule). I'm Real Remix (Feat. 2002: J To Tha L-O! The Remixes.

    I'm Real. Ain't It Funny. Play. Love Don't Cost A Thing.

    2001: J.Lo. Let's Get Loud. Feelin' So Good. Waiting For Tonight.

    No Me Ames. If You Had My Love. 1999: On The 6. Main article: Jennifer Lopez discography.

    Lopez is one of the top 10 highest paid actresses in Hollywood. In 2004, the JLO Clothing and Perfume lines combined, brought in over $US 550,000,000. and a combined 25 weeks at #1. Lopez has 5 #1 hits in the U.S.

    Lopez has sold nearly 40 million records worldwide. Lopez made the highest debut of 2003 on the US charts with "All I Have" debuting at #25. Her wealth is estimated at $255 million. Lopez made the 2004 Fortune list of the wealthiest entertainers under the age of 40.

    Lopez is the only woman who has been #1 two years in a row in FHM magazine's list of the 100 Sexiest Females in the World. Lopez's perfume "Glow" made history in 2001, by being the #1 perfume in more than nine countries in less than four months. Lo) at #1 in the same week. Lopez is the first actress and singer to have a movie (The Wedding Planner) and an album (J.

    She still holds the record, earning $15,000,000 for her performance in Monster-in-Law (2005). By 2003, Lopez had become the highest-paid Latina actress in Hollywood. Jennifer Lopez became the first Latina actress to get paid $1 million or more for one film (for her role in Selena).

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