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Logo

A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface and/or font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market.

Overview

The former United Airlines logo is an emblem and a name.

A logo is a tangible form used to represent any given article. It also depicts an organisation's personality.

In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. In this article several examples of 'true' logotypes are displayed, which may generally be contrasted with emblems, or marks which include non-textual graphics of some kind. Emblems with non-textual content are distinct from true logotypes.

The uniqueness of a logotype is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. To the extent that a logotype achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services. Once a logotype is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it. If rights in relation to a logotype are correctly established and enforced, it can become a valuable intellectual property asset.

A common misconception holds that a logotype is merely a graphic symbol or sign. This is, however, not the way it is defined by graphic designers and by advertising professionals. A logotype consists of either a name or a name and a sign. The image at right shows an example of the two elements of a logotype.

While large corporations spend hundreds of thousands of dollars to update and implement their logos, many small businesses will turn to local graphic designers to do a corporate logo.

Brand slogans

Sometimes a slogan is included in the logotype. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype. In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. The main purpose of it is to support the identity of the brand together with the logotype. The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to each product or advertising campaign.

Examples:

  • U.S. Army: An Army of One.
  • iPod nano: 1,000 songs. Impossibly small.
  • Amazon.com: And you're done.
  • BRAVIA: The next step in the evolution of TV.
  • Charles Schwab: On the side of the investor.

History

The origin of logotypes goes back to the 19th century, when industrial manufacture of products became important. The new industrial procedures allowed a much higher output than that of the former handmade products. The new products were distributed in large geographical areas, even nationwide. New competitors appeared from time to time, and the offer of products of a same kind increased notably. At that time, a significant part of the population was still illiterate. The industrial leaders became soon aware that the public would not easily differentiate their product from the same product of their competitors. More and more manufacturers began therefore to include a symbol, sign, or emblem on their products, labels and packages, so that all the buyers could easily recognize the product they wanted.

The manufacturers later began to add the name of the company or of the product to their sign. The name being shaped often in a specific way by each manufacturer, these combined logotypes, which for the first time included sign and name, became extremely popular. During many decades, when a new logo was being designed, owners, advertising professionals, and graphic designers always attempted to create a sign or emblem which, together with the name of the company, product, or service, would appear as a logotype.

Logos today

Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. The consequence is the notion that it makes less sense to use a sign as a logotype, even together with the name, if people will not duly identify it. Therefore, the trend in the recent years has been to use both logos and names, and to emphasize the design of the name instead of the logotype, making it unique by its letters, color, and additional graphic elements. Examples of well-designed logos and logotypes are available in competitive design annuals.

Emblems will sometimes will grow in popularity, especially across areas with differing alphabets; for instance, a name in the Arabic language would be of little help in most European markets. A sign or emblem would keep the general proprietary nature of the product in both markets. In non-profit areas, the Red Cross is an example of an extremely well known emblem which does not need a name to go with, though in Muslim countries it is the Red Crescent.

Logo design

Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often.

A good logo:

  • is unique, and not subject to confusion with other logos among customers
  • is functional and can be used in many different contexts while retaining its integrity
    • should remain effective reproduced small or large
    • can work in "full-color", but also in two color presentation (black and white), spot color, or halftone.
    • may be able to maintain its integrity printed on various fabrics or materials (where the shape of the product may distort the logo)
  • abides by basic design principles of space, color, form, consistency, and clarity
  • represents the brand/company appropriately

Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. Some colors are associated with certain emotions that the designer wants to convey (e.g. Loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention. Red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with health foods.)

For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc.

Color is also useful for linking certain types of products with a brand. Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo.

When designing (or commissioning) a logo, practices to encourage are:

  • use few colors, or try to limit colors to spot colors (a term used in the printing industry)
  • avoid gradients (colors that transition from dark to light/light to dark) as a distinguishing feature
  • produce alternatives for different contexts
  • design using vector graphics, so the logo can be resized without loss of fidelity (Adobe Illustrator is one of the main programs for this type of design work; open source programs like Inkscape are emerging as excellent free alternatives)
  • be aware of design or copyright infringements
  • include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. brand standard manual)
  • do not use a specific choice of third-party font or clip-art as a distinguishing feature
  • do not use the face of a (living) person
  • avoid photography or complex imagery as it reduces the instant recognition a logo demands
  • avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is commited to being associated with any and all connotations such imagery may evoke

There are essentially three kinds of logos:

  • Combination (icon plus text )
  • Logotype/Wordmark/Lettermark (text or abbreviated text)
  • Icon (symbol / brandmark)

Examples

The following table shows the names of six well-known companies in the same typeface in all cases. In these examples, recognizing the companies entails reading the name.

In the next table, the name of these companies is shown in their specific design, their logotype. Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes. For example, a box of Kellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due to its unique typography and distinctive red coloring. The same will be true when one is looking at the airport for the booth of the Hertz Rent-A-Car company. The logotype will be recognized from afar because of its shape and its yellow color.

Other well-known examples are: Apple Computer, Inc.'s apple with a bite out of it started out as a rainbow of color, and has been reduced to a single color without any loss of recognition. Coca Cola's script is known the world over, but is best associated with the color red; its main competitor, Pepsi has taken the color blue, although they have abandoned their script logo. IBM, also known as "Big Blue" has simplified their logo over the years, and their name. What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company.

There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of VW, Mercedes and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand and clearly differentiated the product line.

Other logos that are recognized globally: the Nike "Swoosh" and the adidas "Three stripes" are two well-known brands that are defined by their corporate logo. When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. He hired a young student (Caroline Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company).

Corporate identities today are often developed by large firms who specialize in this type of work. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. Some famous examples of his work were the UPS package with a string (updated in March 2003) IBM, Goodwill Industries and NeXT Computer.

An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Besides creating a much stronger, shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Note also, the right pointing arrow in the new logo is a subliminal hint of motion.

And, logos don't have to represent commercial enterprises to be well-known. Perhaps the most famous (and possibly the oldest) of these is the emblem of the Olympic Games: the Olympic Rings, five interlocking rings (blue, yellow, black, green, and red respectively) on a white field.

Logos in subvertising

This section is a stub. You can help by adding to it. AdBusters corporate flag

The wide recognition the most famous logos receive provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. Perhaps the best known example of a logo "hijacked" this way is the Swooshtika. Another example is the AdBusters' corporate flag, a U.S. flag with the white stars replaced with major corporate logos.

Virtually all distinctive design elements related to brands or logos can become subjects to subvertising.

The best-known organizations subverting established logos and brands are ®™ark and AdBusters.

See also Culture jamming, Guerrilla communication.


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See also Culture jamming, Guerrilla communication. She has two sisters, Christie and Melissa. The best-known organizations subverting established logos and brands are ®™ark and AdBusters. Stratus' mother, Alice is a teacher of Polish descent and her father, John is a real estate agent of Greek descent. Virtually all distinctive design elements related to brands or logos can become subjects to subvertising. Her motto is, "Preparedness meets opportunity.". flag with the white stars replaced with major corporate logos. Stratus' trademarked catchphrase is "Stratusfaction Guaranteed", with "True Stratusfaction" being the feeling of constantly being challenged and subsequently meeting those challenges.

Another example is the AdBusters' corporate flag, a U.S. In a March 15, 2005 interview with Byte This! (an online talk show), she was quoted as saying;. Perhaps the best known example of a logo "hijacked" this way is the Swooshtika. Stratus has repeatedly declined to pose nude for Playboy. The wide recognition the most famous logos receive provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. Stratus has also recorded a song called "I Just Want You", as part of the WWE-produced compilation album, WWE Originals. Perhaps the most famous (and possibly the oldest) of these is the emblem of the Olympic Games: the Olympic Rings, five interlocking rings (blue, yellow, black, green, and red respectively) on a white field. Stratus has appeared on Mad TV twice and various comedy shows in Canada including Royal Canadian Air Farce and performing on stage at Second City.

And, logos don't have to represent commercial enterprises to be well-known. She was then introduced to Trish's date, Jack, which did not set well with James. Note also, the right pointing arrow in the new logo is a subliminal hint of motion. After the match, Mickie confronted Trish backstage, and again confessed her "love" towards Stratus. Besides creating a much stronger, shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. This time, the outcome was different, as Ashley was victorious. An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Just like on that night, Trish was the special guest referee.

Some famous examples of his work were the UPS package with a string (updated in March 2003) IBM, Goodwill Industries and NeXT Computer. The following week on RAW, Mickie faced Ashley in a rematch from the Royal Rumble. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. James gave Ashley a Mick Kick and left the ring happy while a shocked Trish tended to Ashley. Corporate identities today are often developed by large firms who specialize in this type of work. When Trish pulled Ashley off James. He hired a young student (Caroline Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company). Mickie was very upset and started to leave the ring before running back and nailing Ashley with a spear, causing a catfight.

When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. As Trish tried to set the record straight, Ashley hit the ring and told Mickie that Trish thinks she is a psycho. Other logos that are recognized globally: the Nike "Swoosh" and the adidas "Three stripes" are two well-known brands that are defined by their corporate logo. Balloons and confetti filled the arena and the Spirit Squad gave Trish a special cheer. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of VW, Mercedes and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand and clearly differentiated the product line. The next night on RAW, James held a celebration of her idol, Trish. There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Trish reluctantly counted to 3.

What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company. Before the match, Mickie told Trish, " I love you." James won with a powerbomb as Ashley mounted over her on the turnbuckle. IBM, also known as "Big Blue" has simplified their logo over the years, and their name. Trish was the special referee in Ashley's match with James at the Royal Rumble on January 29 in Miami at the American Airlines Arena. Coca Cola's script is known the world over, but is best associated with the color red; its main competitor, Pepsi has taken the color blue, although they have abandoned their script logo. Trish confronted Mickie on the outside, leaving Ashley in the hands of Victoria, who pinned her after delivering the Widow's Peak. Other well-known examples are: Apple Computer, Inc.'s apple with a bite out of it started out as a rainbow of color, and has been reduced to a single color without any loss of recognition. The following week, when Mickie was apologizing to Ashley for what she did while they were preparing for their match, Mickie slapped Trish's rear, to which she implied was "just for luck." The trio ended up losing to "Vince's Devils" when Mickie attacked Ashley after she was knocked into her.

The logotype will be recognized from afar because of its shape and its yellow color. The night after on RAW, Ashley defeated Trish by DQ in a match for the Women's Title when James interfered and backstage Ashley told Trish that Mickie was a psycho. The same will be true when one is looking at the airport for the booth of the Hertz Rent-A-Car company. Mickie proceeded to make Trish uncomfortable by saying that it felt like silk when their skin came into contact. For example, a box of Kellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due to its unique typography and distinctive red coloring. Mickie came in excited, with Trish asking her if she knew that she lost the match. Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes. Afterward, she had a brief stare down with Lita (many believe this is a glimpse into the future) before answering questions on WWE Instant Access.

In the next table, the name of these companies is shown in their specific design, their logotype. Stratus retained her title by defeating Mickie James with the Chick Kick at New Year's Revolution on January 8, 2006. In these examples, recognizing the companies entails reading the name. Mickie finally gave Trish her towel back, but not before complimenting her on her "nice breasts.". The following table shows the names of six well-known companies in the same typeface in all cases. She took her towel and wouldn't give it back until Trish heard her out. There are essentially three kinds of logos:. Frustrated that Trish wasn’t returning her calls, Mickie found Trish in the shower.

When designing (or commissioning) a logo, practices to encourage are:. Mickie James was in another compromising situation with the Women’s Champion the next week. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo. The suprised Stratus, in disbelief, ran from the situation, stressing out James. Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. On the December 26, 2005 episode of RAW, Mickie James shared an "intimate" kiss with Stratus under a mistletoe. Color is also useful for linking certain types of products with a brand. At the 2005 Survivor Series on November 27, Stratus, with the interference of Mickie James, defeated Melina to retain her title.

For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc. Melina then kicked Stratus in the head, knocking her and the chair over. Green is often associated with health foods.). Melina then challenged Stratus to a match for the Women's Championship the following Sunday at the 2005 Survivor Series, which Stratus agreed to. Red, white, and blue are often used in logos for companies that want to project patriotic feelings. When they had Stratus bound and tied to a chair, they revealed themselves to be Joey Mercury and Johnny Nitro of MNM, acting on the instructions of Melina. Loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention. On the November 21 episode of RAW, Stratus was abducted by two masked men and carried to an undisclosed part of the arena.

Some colors are associated with certain emotions that the designer wants to convey (e.g. Melina eliminated Stratus to win the bout. Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. Trish Stratus met Melina in the ring for the first time on November 14 in a mixed brand diva battle royal. A good logo:. Stratus successfully defended the Women's Title in a "Fulfill Your Fantasy" Diva battle royal at Taboo Tuesday 2005. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often. A week later, Trish Stratus' "number one fan" Mickie James made her debut, saving Stratus and Ashley from an attack from Victoria.

The logo, or brand, is not just an image, it is the embodiment of an organization. At WWE Homecoming, the duo defeated Wilson, Candice, and Victoria in a Bra and Panties Match. Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. On September 18 at Unforgiven 2005, Stratus and Ashley defeated Victoria and Wilson in a tag team match. In non-profit areas, the Red Cross is an example of an extremely well known emblem which does not need a name to go with, though in Muslim countries it is the Red Crescent. On September 12, 2005, Stratus returned to RAW and turned face once again by joining forces with Ashley Massaro against Torrie Wilson, Candice Michelle and Victoria. A sign or emblem would keep the general proprietary nature of the product in both markets. She berated him after the match and he gave her a bear hug and followed up with a big splash.

Emblems will sometimes will grow in popularity, especially across areas with differing alphabets; for instance, a name in the Arabic language would be of little help in most European markets. Storyline wise, she was attacked by Viscera after he failed to take out Lita's "husband" Kane. Examples of well-designed logos and logotypes are available in competitive design annuals. In May 2005, Stratus was removed from competition, due to a herniated disc. Therefore, the trend in the recent years has been to use both logos and names, and to emphasize the design of the name instead of the logotype, making it unique by its letters, color, and additional graphic elements. Stratus successfully defended her title at WrestleMania 21 on April 3, 2005 against 2004 RAW Diva Search winner Christy Hemme. The consequence is the notion that it makes less sense to use a sign as a logotype, even together with the name, if people will not duly identify it. Stratus quickly took advantage of the situation, nailing Lita with a Chick Kick to the head to win her record sixth Women's Championship.

Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. Lita tore her ACL when she connected with a Lou Thesz press off the ring apron, onto the arena floor. During many decades, when a new logo was being designed, owners, advertising professionals, and graphic designers always attempted to create a sign or emblem which, together with the name of the company, product, or service, would appear as a logotype. On January 9, 2005 at New Year's Revolution in Puerto Rico, Lita defended her title against Stratus. The name being shaped often in a specific way by each manufacturer, these combined logotypes, which for the first time included sign and name, became extremely popular. She warned the eventual DS winner that she would be hazing them as part of an "initiation party" next week on Raw. The manufacturers later began to add the name of the company or of the product to their sign. The feud began when Jonathon Coachman was about to announce the winner of the first Diva Search Contest, and Trish Stratus's music hit and she came out wearing a short blue dress.

More and more manufacturers began therefore to include a symbol, sign, or emblem on their products, labels and packages, so that all the buyers could easily recognize the product they wanted. One notable feud in her 2004 title run was with Christy Hemme. The industrial leaders became soon aware that the public would not easily differentiate their product from the same product of their competitors. Stratus would continue to hold the title for the next six months, fending off all challenges and even tying the record for the fastest match in wrestling history, pinning Nidia in just three seconds on the July 5, 2004 edition of RAW. At that time, a significant part of the population was still illiterate. This win was historic for Stratus, as she became the first-ever five time WWE Women's Champion. New competitors appeared from time to time, and the offer of products of a same kind increased notably. Lita appeared to have victory at hand following a DDT to Gail Kim, but Stratus moved in for the kill, rolling up Lita from behind for the win and the title.

The new products were distributed in large geographical areas, even nationwide. At Bad Blood on June 13, 2004, the Women's Championship was defended by Victoria, in a Fatal Four Way Elimination Match. The new industrial procedures allowed a much higher output than that of the former handmade products. As the Jericho/Christian feud reached its conclusion, Stratus refocused herself on the Women's Championship. The origin of logotypes goes back to the 19th century, when industrial manufacture of products became important. The Stratus/Christian union would continue for several more months, and even saw the addition of a "problem solver" to their mix, the hulking Tyson Tomko. Examples:. She also revealed to the fans how much she "likes it rough." She ended the promo by proclaiming to Jericho and to the world, "You can't get no...Stratusfaction.".

The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to each product or advertising campaign. The following night on RAW, after the two squashed Spike Dudley in an unprovoked attack, Stratus revealed on how she had never forgiven Jericho for the Canadian dollar bet, how her feelings of sadness and hurt ate away at her for months as she plotted her ultimate revenge. The main purpose of it is to support the identity of the brand together with the logotype. Before they departed, Christian grabbed Stratus's hair, pulled her to his lips, and passionately kissed his new girlfriend. In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. Christian and Stratus walked away holding hands, mocking their former friend who sat in the ring looking on with an expression of disbelief. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype. Stratus suddenly reared back and throttled Jericho with a vicious haymaker, which Christian followed with the Un-Prettier.

Sometimes a slogan is included in the logotype. As Jericho tried to hold Stratus back, though, the fans witnessed the turn of Stratus. While large corporations spend hundreds of thousands of dollars to update and implement their logos, many small businesses will turn to local graphic designers to do a corporate logo. After the match, Stratus appeared to be all apologies, but as she and Jericho argued in the ring, Christian came running back down the aisle, to seemingly get his hands on Stratus in a violent and hateful manner once again. The image at right shows an example of the two elements of a logotype. Her elbow jabbed Jericho's temple, and Christian scored a roll up pin for the three count. A logotype consists of either a name or a name and a sign. Jericho made the save, but when he leaned down to assist his fallen friend, Stratus thrust forth an elbow, apparently believing that it was Christian.

This is, however, not the way it is defined by graphic designers and by advertising professionals. Christian, apparently disgusted by Stratus's presence, pulled her violently into the ring and attempted to attack her. A common misconception holds that a logotype is merely a graphic symbol or sign. Stratus surged toward the ring late in the match, appearing to be firmly in Jericho's corner. If rights in relation to a logotype are correctly established and enforced, it can become a valuable intellectual property asset. Unbeknown to the fans in attendance, it was only just getting warmed up. Once a logotype is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it. It appeared this long and intense storyline would reach its conclusion on this night.

To the extent that a logotype achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services. A match was soon signed for WrestleMania XX on March 14, 2004, in Madison Square Garden, pitting Chris Jericho against his former best friend, Christian. The uniqueness of a logotype is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. Stratus was taken out of action for several weeks with injuries, and Christian gloated over his actions. Emblems with non-textual content are distinct from true logotypes. In the ring, however, Christian instead plowed Stratus down with a clothesline, and locked her in Jericho's submission hold, the Walls of Jericho. In this article several examples of 'true' logotypes are displayed, which may generally be contrasted with emblems, or marks which include non-textual graphics of some kind. In the dressing room prior to the contest, Christian (feigning friendship with Stratus) promised her he would lay down and allow her to pin him.

In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. It looked like everything became crystal clear on the February 23, 2004 RAW, when Christian was booked to face Stratus in a one-on-one match by RAW General Manager Eric Bischoff. It also depicts an organisation's personality. To the face of Jericho, he was very accepting of his feelings for Stratus...but to Stratus's face, Christian seemed to be courting her affections. A logo is a tangible form used to represent any given article. Meanwhile, Christian appeared to be harboring jealousy, accusing Stratus of driving a wedge into his partnership with Jericho and labeling her "Yoko Ono." But soon, Christian also appeared to have something of a change of heart, albeit a very condescending one. . At first, Stratus was unwilling to show Jericho any forgiveness, but appeared to accept his apologies enough to at least accept him as a friend.

should be distinctly different from others in a similar market. Soon, it became obvious that Jericho was feeling an enormous amount of guilt for initiating the Canadian dollar bet. The shape, color, typeface, etc. In what now can be viewed as a harbinger of things to come, Stratus seemed to take a lot more pleasure in beating down Jericho than Jericho had in facing her in a match. A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface and/or font, or arranged in a particular, but legible, way. Apparently, Jericho was starting to develop true feelings for Stratus, and was having a difficult time going through with the match before him. Icon (symbol / brandmark). While Christian seemed to take pride in beating down his female opponents, Jericho seemed to want no part of it.

Logotype/Wordmark/Lettermark (text or abbreviated text). The following week, Stratus and Lita confronted and assaulted Jericho and Christian in front of a nationwide viewing audience on RAW, leading to a "battle of the sexes" tag team match held at Armageddon on December 14, 2003. Combination (icon plus text ). Stratus, who was to present Jericho with a handmade Canadian hockey jersey as a gift, heard every word and every laugh from outside the dressing room, and it brought her to tears. avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is commited to being associated with any and all connotations such imagery may evoke. On the December 1, 2003 RAW, Jericho and Christian were overheard in the locker room mocking Stratus' and Lita's affections, and revealed a bet the two of them had with one another (for one Canadian dollar) to see which man could sleep with their chosen Diva first. avoid photography or complex imagery as it reduces the instant recognition a logo demands. As it turned out, they were anything but.

do not use the face of a (living) person. To many fans, neither courtship looked to be on the up and up. do not use a specific choice of third-party font or clip-art as a distinguishing feature. At the same time, Jericho's friend and tag team partner Christian was courting Stratus' close friend Lita. brand standard manual). Stratus and Jericho appeared smitten with each other. include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. One which apparently showed warmth, caring, and compassion.

be aware of design or copyright infringements. Soon, however, Stratus started to slowly warm up to Jericho, seeing a side of him that many fans and fellow competitors did not see very often. design using vector graphics, so the logo can be resized without loss of fidelity (Adobe Illustrator is one of the main programs for this type of design work; open source programs like Inkscape are emerging as excellent free alternatives). Even Stratus seemed dumbfounded initially. produce alternatives for different contexts. One night on RAW, as Stratus was being attacked by Victoria and Steven Richards, Jericho inexplicably rushed the ring and warded off the attackers. avoid gradients (colors that transition from dark to light/light to dark) as a distinguishing feature. October 2003 would mark the beginning of what would be Stratus' most emotional WWE saga; the triangle between Stratus, Chris Jericho, and Christian.

use few colors, or try to limit colors to spot colors (a term used in the printing industry). Thanks to an assist from the returning Lita, however, it would be Stratus who gained the last laugh. represents the brand/company appropriately. Soon, Molly approached Kim with the idea of forever ending Stratus's wrestling career, and for a time, it seemed as though it would happen. abides by basic design principles of space, color, form, consistency, and clarity. Kim helped Stratus to her feet before viciously clotheslining her to the mat. may be able to maintain its integrity printed on various fabrics or materials (where the shape of the product may distort the logo). Two weeks later, the now former Champion Kim, who lost the title to Molly Holly the previous week, appeared to be saving Stratus from a two-on-one assault by Molly and Victoria.

can work in "full-color", but also in two color presentation (black and white), spot color, or halftone. A miscommunication between Stratus and Kim during a tag team match on RAW (in which Stratus misfired a Chick kick and accidentally nailed her partner) left Kim embittered. should remain effective reproduced small or large. Stratus was engaged in a heated feud with newcomer Gail Kim, who won the Women's Championship on her first televised WWE match, by winning a battle royal. is functional and can be used in many different contexts while retaining its integrity

    . Despite losing the Championship back to Jazz the following month, Stratus stayed in the hunt for the fifth Women's Championship. is unique, and not subject to confusion with other logos among customers. At WrestleMania XIX on March 30, 2003, Stratus won her fourth WWE Women's Championship, in a triple threat match against two of her greatest rivals, the psychotic Victoria and Jazz.

    Charles Schwab: On the side of the investor. Trish improved a lot in 2002 she got in the ring all most every couple days being that she was defending the title on both SmackDown! and RAW. BRAVIA: The next step in the evolution of TV. Stratus also became WWE's most popular Diva, gracing the cover of WWE Divas 2002 swimsuit magazine (an alternate cover with Lita), and also winning the Woman of the Year achievement award as voted by the readers of Pro Wrestling Illustrated magazine. Amazon.com: And you're done. She even managed to win the Hardcore Championship from Crash Holly, on May 6, 2002, before losing it the same night to Steven Richards. Impossibly small. Stratus would go on to show significant improvement between the ropes, winning the Championship on two more occasions in 2002, from Jazz and Molly Holly, respectively.

    iPod nano: 1,000 songs. Stratus had won her first WWE Women's Championship. Army: An Army of One. Stratus pinned Ivory after unveiling her new Stratusfaction finisher, a modified bulldog headlock which saw Stratus apply the headlock, climb the ropes, and in mid-air, catapult herself backwards to the canvas with her opponent's head still gripped in her arms. U.S. Her return came at the Survivor Series on November 18, 2001, in a six-pack challenge for the vacant WWE Women's Championship, with Stratus facing off with Lita, Mighty Molly, Jacqueline, Ivory, and former ECW mainstay Jazz. By the time she returned to the ring, she was better prepared for in-ring combat than she had ever been before.

    Finlay's schoolings served Stratus well. She received extensive ring training from Dave Finlay, a former WCW Television Champion. When she was not doing the show, Stratus continued training and rehabilitation, preparing herself for her comeback in the ring. As she rehabbed, Stratus kept herself visible by co-hosting Excess on TNN.

    It would be at least four months before Stratus would fully heal and be able to continue her pursuit of wrestling glory. Her journey was temporarily cut short in the summer of 2001, however, when Stratus chipped a bone in her ankle and underwent surgery to repair it. After her episode with the McMahon family, Stratus began focusing wrestling in the ring full-time. Shortly thereafter, Linda stood up out of her wheelchair and kicked Vince in the groin, enabling Shane to gain control of the match and eventually pin his father.

    When the action was taken to the floor, Stratus walked up to Vince and slapped the taste out of his mouth before chasing Stephanie from ringside. During a Street Fight between Vince and his son, then-WCW "owner" Shane McMahon, Stratus rolled out a seemingly catatonic Linda McMahon in a wheelchair to the ring. Few knew however that this was all part of a master plan Stratus had set into motion to embarrass her antagonist, and at WrestleMania X-Seven a month later, it all became crystal clear. Shockingly, she did.

    Vince then said that the apology would only be accepted if she stripped down to her undergarments, got on all fours, and barked like a dog. The following week on RAW, Stratus actually gave Vince an apology for the disruption she felt he had caused in his life. Vince stood over Stratus, and he told her she was a toy that he had grown tired of playing with. Regal executed the Regal Cutter on Stratus, and Stephanie then dumped mud over Stratus's prone body.

    In the midst of a tag team match that pitted Vince and Stratus against Regal and Stephanie, Stratus found herself the victim of a grand set-up by Vince, Stephanie and Regal. At No Way Out on February 25, Stratus and Stephanie squared off, with "The Billion-Dollar Princess" scoring a tainted win via the interference of William Regal. Vince and Stratus's relationship increasingly angered the boss's daughter, Stephanie McMahon-Helmsley. In early 2001, Stratus became involved in a storyline with WWF Chairman Vince McMahon, during a time when Vince's wife Linda was "institutionalized" following a demand Vince had made for a divorce during a live show in Madison Square Garden in December 2000.

    Stratus would go on to manage Val Venis to the Intercontinental Championship, but by that time, Stratus seemed to be outgrowing managing, as she had bigger aspirations on her mind. Although Stratus and her team lost the bout, she was not about to leave that night without making her mark, and proceeded to whip Lita with a leather strap before exiting the ring. It was not long before Stratus began competing in actual matches, one of the earliest examples being a six-person tag team match at Fully Loaded on July 23, 2000, as Stratus teamed with T & A to face The Hardy Boyz and Lita. More and more, Stratus found herself getting physically involved in the action, taking her bumps from Superstars like The Big Show and Chyna, and even suffering a stink face from Rikishi.

    However, unlike many Divas before her, it only served to whet Stratus's appetite for in-ring action. It was during her stint managing T & A when Stratus had her first taste of punishment in the ring, being driven through a table by The Dudley Boyz after weeks of taunting the team, in particular Bubba Ray Dudley, notorious for his fondness for putting females through tables. Not long after, Stratus began her first role in the company, managing Test and Albert in the tag team T & A. Stratus appeared on the runway, appearing to scout certain WWF Superstars, in particular Test and Prince Albert.

    Her first WWF appearance took place on March 19, 2000 on Sunday Night Heat. Growing up, Stratus idolized Hulk Hogan, and also had siblings and relatives who helped increase her interest in sports entertainment. The WWF again had contacted her in late-1999, and this time, Stratus was ready to start her career in sports entertainment, having been a fan since her childhood. Soon afterward, Stratus began her training at the gym of Ron Hutchinson, the same facility where Superstars like Edge and Christian had also trained for the ring.

    This caught the attention of the WWF, whose agents told Stratus that if she felt she had more to her than her looks alone, then she should start training for a wrestling career. At one point, she also co-hosted a Canadian pro wrestling talk show called Live Audio Wrestling. Under the stage name of Trish Stratus, Stratigias quickly risen as one of the most popular models in the fitness industry, having appeared on over twenty fitness magazine covers around the world. After accepting a job at a local gym, Stratigias found herself responding to the urging of her peers there and became a fitness model.

    However, York University went on strike during her graduating year, leaving Stratigias with no other choice at that time but to pursue other career options. In 1997, with the World Wrestling Federation experiencing a change in "Attitude" (rougher-edged characters like Stone Cold Steve Austin replacing the clean-cut heroes of yore like Bret Hart), Patricia Anne Stratigias was a student at York University in Toronto, majoring in biology and kinesiology in hopes of reaching her goal of attending medical school. . She was voted "WWE Babe of the Year" three times between 2001 and 2003, but was defeated by Stacy Keibler in the 2004 competition.

    As a sports entertainer, she was proclaimed the WWE Diva of the Decade on RAW's 10th Anniversary show. She also released a calendar series called "Dream Team" with fellow model, Stacey Lynn. As a fitness model, Stratus has been featured on the cover of many major health and fitness magazines such as Musclemag, Flare and Total Women's Fitness. [1].

    Stratus is marketed as the first woman in WWE history to have held the WWE Women's Championship six times, two more than the four title reigns of The Fabulous Moolah recognized by WWE. Patricia Anne Stratigias (born December 18, 1975 in Richmond Hill, Ontario), better known by her stage and ring name, Trish Stratus, is a Canadian professional wrestler and fitness model, currently working for World Wrestling Entertainment's RAW brand. 1-time WWE Hardcore Champion. 6-time WWF/E Women's Champion.

    Vince McMahon. Viscera. Val Venis. Tyson Tomko.

    Test. Ashley Massaro. Chris Jericho. Mickie James.

    Christian. Kurt Angle. Albert. Dominant hand: Right.

    Shoe size: 7.5. Measurements: 36-24-36 D. Eye color: Hazel. Natural hair color: Brunette.

    Back Chops. Standing Dropkick. Leg Drop. Victory roll.

    Tilt-a-whirl headscissors. The MaTrish. Spinebuster. Air Canada (Lou Thesz press) accompanied with right hands to the skull of opponent.

    StratusFear (handstand frankensteiner). Running headlock bulldog from the corner. Stratusfaction (springboard bulldog). Chick Kick (roundhouse kick).

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