This page will contain blogs about ikea, as they become available.IKEAIKEA is a Swedish home furnishings retailer. It has 229 stores in 33 countries, most of them in Europe, the rest in the United States, Canada, Asia and Australia. More than 20 opened during 2005. IKEA is one of the few store chains to have locations both in Israel and in other Middle Eastern nations. IKEA is generally pronounced (IPA /i'ke.a/) but in many English-speaking regions, it is pronounced (IPA /aɪ'ki:ə/) rhyming with the word "idea". The IKEA catalogue, containing about 12,000 products, is printed in 160 million copies (2006) worldwide, and distributed free of charge. [2] IKEA is famous for its affordable furniture which consumers are required to assemble for themselves. HistoryA map of the countries that have IKEA stores [1]IKEA was founded in 1943 by Ingvar Kamprad, then 17. The company name is a composite of the first letters in his name and the names of the property and the village in which he grew up: Ingvar Kamprad Elmtaryd Agunnaryd. This acronym is incidentally similar to the Greek word οικία [oikia] (home) and to the Finnish word oikea (correct). Originally, IKEA sold pens, wallets, picture frames, table runners, watches, jewelry and nylon stockings or practically anything Kamprad found a need for that he could fill with a product at a reduced price. Furniture was first added to the IKEA product range in 1947 and, in 1955, IKEA began to design its own furniture. The company motto is: "Well designed affordable quality furniture to the many people". At first, Kamprad sold his goods out of his home and by mail order, but eventually a store was opened in the nearby town of Älmhult. It was also the location for the first IKEA "warehouse" store which came to serve as a model for IKEA establishments elsewhere and on March 23, 1963, the first store outside Sweden was opened in Asker, a Norwegian municipality outside Oslo. (The store was located in the same building which houses the Bellevue hotel, about two km from the present site at Billingstad/Slependen, which opened in 1975. The store in Asker is currently undergoing a major expansion and remodeling.) ProductsIKEA furniture is well known for its modern (often unusual) design. Also, because much of it is self-assembly furniture (also known as "flat-pack"), it is designed to be assembled by the consumer rather than being sold pre-assembled. IKEA claims this permits them to reduce costs and use of packaging by not shipping air—the volume of a bookcase, for example, is considerably less if it is shipped unassembled rather than assembled. IKEA in Kungens Kurva, just south of Stockholm, SwedenIKEA also claims to have pioneered the use of more sustainable approaches to mass consumer culture. Its founder calls it "democratic design," meaning that the company applies an integrated approach to manufacturing and design (see also environmental design). Responding to the explosion of human population—and material expectations—in the 20th century, the company has mastered economies of scale, capturing material streams and creating manufacturing processes that hold costs and resource use down, such as the extensive use of particle board. The intended result is flexible, adaptable home furnishings, scaleable both to larger homes and smaller dwellings. IKEA has also expanded their product base to include flat-pack houses, in an effort to cut prices involved in a first-time buyer's home. The product, named BoKlok was launched in Sweden in 1996 in a joint venture with Skanska. Now working in the Nordic countries and in UK, sites confirmed in England include London, Manchester, Leeds and Liverpool. [3] Every IKEA product is identified by a name, either Swedish in origin or Swedish-sounding. Most names have an etymology regarding their function or appearance (de) [4]:
For example, AKTION is a name for a pepper mill, DINERA for tableware, KASSETT for media storage. The entire office furniture line is named EFFEKTIV. Company founder Ingvar Kamprad, who is dyslexic, found that naming the furniture with a name, rather than a product code, made the names easier to remember. Community impactIKEA's goals of sustainability and environmental design in their merchandise may be trumped by the impact a new IKEA store can have on a community: Like all big-box stores, IKEA stores draw consumers from a very large area. Although they were in the U.S. before the United Kingdom and other European countries, IKEA had very few stores until recently. Because they have few stores, they often drew consumers from out-of-state. The handful of American cities which accepted IKEA stores were delighted by the subsequent surge in sales tax revenue, yet dismayed at the accompanying surge in traffic congestion. IKEA BarkarbyFor example, when an IKEA opened in April 2000 in Emeryville, California, the traffic was so severe that most local traffic lights were rendered useless. Emeryville police were forced to manually direct traffic daily for three months. When an IKEA opened in Tempe, Arizona in November 2004, the traffic jams on Interstate 10 were so severe that the Arizona Department of Public Safety had to close the nearest off-ramp to the store just to spread out the traffic among other nearby off-ramps. IKEA's most popular store in Brent Park, London frequently has traffic jams on the weekends. A new store opened in Edmonton, North London at midnight on 10 February 2005. It attracted over 6,000 visitors due to huge opening discounts in the first three opening hours and resulted in a number of casualties as people were crushed in the rush to get into the store. The store was closed after only 30 minutes (due to the large number of customers, there were inadequate security staff and police). The store was re-opened at 5pm on 11 February 2005 with no additional incident. In Saudi Arabia three people were crushed to death in September 2004 when IKEA offered a limited number of $150 vouchers for free. Minding the above problems, the store at Atlantic Station in Atlanta opened on 29 June 2005 with 20 off-duty police officers directing traffic. That store is its first in the Southeast U.S., its third-largest in North America, and the only one to serve grits. The first person in line had been there a week. The Stoughton, Massachusetts store opened on 9 November 2005. Nearby highways were at a standstill; approaching the store from less than 1 mile took upwards of an hour. IKEA employees indicated that on the first Saturday of operation, the Stoughton store would have sales of $1-1.2M. Over 300,000 visitors were expected on the first weekend of operation. IKEA was vetoed planning permission for a further store in England in 2004 (to be based in Stockport in Greater Manchester) by the Office of the Deputy Prime Minister. It applied for judicial review but lost in 2005. [5] [6] In January 2006 it announced plans to create 10 extra smaller outlets, to be based in city centres. The first of these will be in Coventry. [7] Store formatNewer IKEA stores are usually very large blue boxes with few windows. They are often designed around a mandatory "one-way" layout which forces consumers to traverse nearly all parts of the store before reaching the cashier or check-out stands. The sequence involves going through furniture showrooms (showroom) and housewares (market-hall) first, then the warehouse where one collects flatpacks for products seen in the showrooms, and then the cashier. This design is intended to make customers encounter products which they might not have thought to look for, but has the disadvantage of inconveniencing consumers who already know what they want to buy and just want to return to the warehouse area. Recently, in some stores, shortcuts have been introduced between various sections, making travel time through the store much shorter if necessary. However, though they may be indicated on store maps, these shortcuts are often not obvious so an inexperienced IKEA shopper is likely to overlook them and travel through the whole layout of the store. In addition, the shortcuts are heavily criticized for not being long enough for convenience. Whilst the original design involved the warehouse on the lower level and the showroom and markethall on the upper, some stores are single-level bungalow-style stores while many U.S. stores place the showroom upstairs and the marketplace and warehouse both downstairs. Some stores operate separate additional warehouses for the larger or less popular flatpacks to keep the size of the customer warehouse down (and therefore less daunting) and allow more stock to be kept on-site at any given time. Unfortunately, this occasionally results in customers being unable to find the goods they paid for at the cashier without direction from staff and the impression of queueing twice (once at the cashier, once at the external warehouse). However, there are few complaints about being able to collect goods quicker from the customer warehouses. Many stores include restaurants serving typically Swedish food, and beverages such as lingonberry juice. The restaurant area is usually the one place in the store where there are large windows. Outside of Sweden, these restaurants are sometimes complemented by mini-shops selling Swedish-made, Swedish-style groceries. As would be expected with IKEA, you can buy IKEA's specialities, such as Swedish meatballs, in parts (i.e. the ingredients) at these stores and assemble it (that is, simple, straightforward food preparation) at home. Most IKEA stores also offer an "as-is" area at the end of the warehouse just prior to the cashiers. Returned, damaged and formerly showcased products which are not in "as new" condition are displayed here, and sold with a discount. Corporate structureDespite IKEA's Swedish roots, the owner/franchiser of the IKEA concept is a Dutch company, Inter IKEA Systems BV. The operator/franchisee of the majority of the stores worldwide is a separate entity, the IKEA Group, a private group of companies owned by a Dutch charitable foundation. Of the 202 IKEA stores in 32 countries, 180 are run by the IKEA Group. The remaining 22 are run by franchisees outside of the IKEA Group.[8] INGKA Holding BV is the ultimate parent company for all IKEA Group companies, including the industrial group Swedwood. INGKA Holding BV is wholly owned by Stichting INGKA Foundation, which is a foundation registered in the Netherlands. This complicated structure is seen by some as an attempt to avoid Sweden's high taxation at the time. Another reason could be to make it difficult to acquire IKEA. CriticismsSome criticisms of IKEA:
DiversityIKEA was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine. Design reformAs pointed out by circuit lecturer Will Novosedlik, IKEA embodies the principles of design reform begun by William Morris and John Ruskin. "Socialistic" in nature, IKEA attempts to elevate public taste by providing quality goods at affordable prices. IKEA's debut in each country
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Some criticisms of IKEA:. The Jewish community is also the third largest in Europe. Another reason could be to make it difficult to acquire IKEA. Approximately 25 per cent of Marseille’s population is of North African origin, mostly Algerian, and Tunisian. This complicated structure is seen by some as an attempt to avoid Sweden's high taxation at the time. Such as; Armenians, Spaniards, Italians, Greeks, Arabs, Jews, Russians and North Africans. INGKA Holding BV is wholly owned by Stichting INGKA Foundation, which is a foundation registered in the Netherlands. The vast majority of the Marsellaise are descendants of the waves of immigrants that arrived to the port in the early 19th century. INGKA Holding BV is the ultimate parent company for all IKEA Group companies, including the industrial group Swedwood. Despite IKEA's Swedish roots, the owner/franchiser of the IKEA concept is a Dutch company, Inter IKEA Systems BV. Marseille holds 25 of the 58 seats at the general council of the Bouches-du-Rhône. Returned, damaged and formerly showcased products which are not in "as new" condition are displayed here, and sold with a discount. The cantons of Marseille :. Most IKEA stores also offer an "as-is" area at the end of the warehouse just prior to the cashiers. The Sector Mayors :. the ingredients) at these stores and assemble it (that is, simple, straightforward food preparation) at home. The last mayors of Marseille :. As would be expected with IKEA, you can buy IKEA's specialities, such as Swedish meatballs, in parts (i.e. Number of councilors elected by sector:. Outside of Sweden, these restaurants are sometimes complemented by mini-shops selling Swedish-made, Swedish-style groceries. Each sector elects its councillors (303 in total), one third of which are municipal councillors. The restaurant area is usually the one place in the store where there are large windows. The municipal elections are carried out by sector. Many stores include restaurants serving typically Swedish food, and beverages such as lingonberry juice. The arrondissements are regrouped in pairs into sectors, and 8 sectors have a council and a town hall, like the arrondissements in Paris and in Lyon. However, there are few complaints about being able to collect goods quicker from the customer warehouses. Marseille is divided into 16 municipal arrondissements, which are themselves divided into quartiers (111 in total). Unfortunately, this occasionally results in customers being unable to find the goods they paid for at the cashier without direction from staff and the impression of queueing twice (once at the cashier, once at the external warehouse). Marseilles' harbor is the biggest of the country, and one of the most important of the Mediterranean Sea. Some stores operate separate additional warehouses for the larger or less popular flatpacks to keep the size of the customer warehouse down (and therefore less daunting) and allow more stock to be kept on-site at any given time. He was assassinated there by Vlada Georgieff who hated Alexander's refusal to recognise Croatia as a separate state. stores place the showroom upstairs and the marketplace and warehouse both downstairs. In 1934 Alexander I of Yugoslavia arrived at the port to meet with the French foreign minister Louis Barthou. Whilst the original design involved the warehouse on the lower level and the showroom and markethall on the upper, some stores are single-level bungalow-style stores while many U.S. During the Roman times, it was called Massilia. In addition, the shortcuts are heavily criticized for not being long enough for convenience. It was overrun by Celts and then conquered by the Romans. However, though they may be indicated on store maps, these shortcuts are often not obvious so an inexperienced IKEA shopper is likely to overlook them and travel through the whole layout of the store. by Greeks from Phocaea as a trading port under the name Μασσαλία (Massalia; see also List of traditional Greek place names). Recently, in some stores, shortcuts have been introduced between various sections, making travel time through the store much shorter if necessary. Marseille was founded in 600 B.C.E. This design is intended to make customers encounter products which they might not have thought to look for, but has the disadvantage of inconveniencing consumers who already know what they want to buy and just want to return to the warehouse area. . The sequence involves going through furniture showrooms (showroom) and housewares (market-hall) first, then the warehouse where one collects flatpacks for products seen in the showrooms, and then the cashier. Marseille is the capital of the Provence-Alpes-Côte d'Azur région, as well as the préfecture (capital) of the Bouches-du-Rhône département. They are often designed around a mandatory "one-way" layout which forces consumers to traverse nearly all parts of the store before reaching the cashier or check-out stands. Located in the former province of Provence and on the Mediterranean Sea, it is France's largest commercial port and the largest in the Mediterranean. Newer IKEA stores are usually very large blue boxes with few windows. Marseille (English alternative spelling Marseilles) (pronounced /maʀsɛj/ in standard French, /mɑxˈsɛjɐ/ in local Marseilles accent) (Provençal: Marsiho or Marsilha, both pronounced /maɾˈsijɐ/) is the second largest city in France and the third metropolitan area, with 1,516,340 inhabitants at the 1999 census. [7]. IKEA was vetoed planning permission for a further store in England in 2004 (to be based in Stockport in Greater Manchester) by the Office of the Deputy Prime Minister. Taxi 2 (2000). Over 300,000 visitors were expected on the first weekend of operation. Taxi (1998). IKEA employees indicated that on the first Saturday of operation, the Stoughton store would have sales of $1-1.2M. Roselyne et les lions (1989). Nearby highways were at a standstill; approaching the store from less than 1 mile took upwards of an hour. Pépé le Moko (1937). The Stoughton, Massachusetts store opened on 9 November 2005. Marius et Jeannette (1997). The first person in line had been there a week. Marius (1931). That store is its first in the Southeast U.S., its third-largest in North America, and the only one to serve grits. La Lune dans le caniveau (1983). Minding the above problems, the store at Atlantic Station in Atlanta opened on 29 June 2005 with 20 off-duty police officers directing traffic. Gomez & Tavarès (2003). In Saudi Arabia three people were crushed to death in September 2004 when IKEA offered a limited number of $150 vouchers for free. The French Connection (1971) and its sequel (1975). The store was re-opened at 5pm on 11 February 2005 with no additional incident. Comme un aimant (2000). The store was closed after only 30 minutes (due to the large number of customers, there were inadequate security staff and police). Bye-Bye (1995). It attracted over 6,000 visitors due to huge opening discounts in the first three opening hours and resulted in a number of casualties as people were crushed in the rush to get into the store. Baise-moi (2000). A new store opened in Edmonton, North London at midnight on 10 February 2005. 37°2 le matin (1986). IKEA's most popular store in Brent Park, London frequently has traffic jams on the weekends. King Alexander I of Yugoslavia was assassinated on October 9, 1934 in Marseille along with French Foreign Minister Louis Barthou. When an IKEA opened in Tempe, Arizona in November 2004, the traffic jams on Interstate 10 were so severe that the Arizona Department of Public Safety had to close the nearest off-ramp to the store just to spread out the traffic among other nearby off-ramps. French poet Arthur Rimbaud died in Marseille on November 10, 1891. Emeryville police were forced to manually direct traffic daily for three months. Zinedine Zidane (born 1972), soccer player. For example, when an IKEA opened in April 2000 in Emeryville, California, the traffic was so severe that most local traffic lights were rendered useless. Jean-Claude Izzo (1945-2000), author. The handful of American cities which accepted IKEA stores were delighted by the subsequent surge in sales tax revenue, yet dismayed at the accompanying surge in traffic congestion. Jean Pierre Rampal (1922-2000), flutist. Because they have few stores, they often drew consumers from out-of-state. Louis Jourdan (born 1919), actor. before the United Kingdom and other European countries, IKEA had very few stores until recently. Eliane Browne-Bartroli (1917-1944), French Resistance, Croix de Guerre. Although they were in the U.S. Fernandel (1903-1971), actor. Like all big-box stores, IKEA stores draw consumers from a very large area. Vincent Scotto (1876-1952), guitarist, songwriter. IKEA's goals of sustainability and environmental design in their merchandise may be trumped by the impact a new IKEA store can have on a community:. Edmond Rostand (1868-1918), poet and dramatist. Company founder Ingvar Kamprad, who is dyslexic, found that naming the furniture with a name, rather than a product code, made the names easier to remember. "Le Pétomane" (1857-1945), entertainer. The entire office furniture line is named EFFEKTIV. Joseph Pujol, aka. For example, AKTION is a name for a pepper mill, DINERA for tableware, KASSETT for media storage. Olivier Émile Ollivier (1825-1913), statesman. Most names have an etymology regarding their function or appearance (de) [4]:. Joseph Autran (1813-1877), poet. Every IKEA product is identified by a name, either Swedish in origin or Swedish-sounding. Honoré Daumier (1808-1879), caricaturist and painter. [3]. Etienne Joseph Louis Garnier-Pages (1801-1841), politician. Now working in the Nordic countries and in UK, sites confirmed in England include London, Manchester, Leeds and Liverpool. Adolphe Thiers (1797-1877), first president of the Third Republic. The product, named BoKlok was launched in Sweden in 1996 in a joint venture with Skanska. Désirée Clary (1777-1860), wife of King Carl XIV Johann of Sweden, and therefore Queen Desirée or Queen Desideria of Sweden. IKEA has also expanded their product base to include flat-pack houses, in an effort to cut prices involved in a first-time buyer's home. "Dugazon" (1746-1809), actor. The intended result is flexible, adaptable home furnishings, scaleable both to larger homes and smaller dwellings. Jean-Henry Gourgaud, aka. Responding to the explosion of human population—and material expectations—in the 20th century, the company has mastered economies of scale, capturing material streams and creating manufacturing processes that hold costs and resource use down, such as the extensive use of particle board. Maurice Béjart (born 1927), ballet choreographer. Its founder calls it "democratic design," meaning that the company applies an integrated approach to manufacturing and design (see also environmental design). Antonin Artaud (1897-1948), author. IKEA also claims to have pioneered the use of more sustainable approaches to mass consumer culture. The calanques. IKEA claims this permits them to reduce costs and use of packaging by not shipping air—the volume of a bookcase, for example, is considerably less if it is shipped unassembled rather than assembled. Unité d'Habitation de Marseille, by the Swiss architect Le Corbusier. Also, because much of it is self-assembly furniture (also known as "flat-pack"), it is designed to be assembled by the consumer rather than being sold pre-assembled. Château d'If, an ancient prison island, where The Count of Monte Cristo was jailed, in Alexandre Dumas' novel. IKEA furniture is well known for its modern (often unusual) design. Notre-Dame-de-la-Garde. The store in Asker is currently undergoing a major expansion and remodeling.). The old harbor. (The store was located in the same building which houses the Bellevue hotel, about two km from the present site at Billingstad/Slependen, which opened in 1975. Watcha Clan. It was also the location for the first IKEA "warehouse" store which came to serve as a model for IKEA establishments elsewhere and on March 23, 1963, the first store outside Sweden was opened in Asker, a Norwegian municipality outside Oslo. Massilia Sound System. At first, Kamprad sold his goods out of his home and by mail order, but eventually a store was opened in the nearby town of Älmhult. The French rap band IAM is from Marseille. The company motto is: "Well designed affordable quality furniture to the many people". General Councilor: Henri Jibrayel PS. Furniture was first added to the IKEA product range in 1947 and, in 1955, IKEA began to design its own furniture. 35,752). Originally, IKEA sold pens, wallets, picture frames, table runners, watches, jewelry and nylon stockings or practically anything Kamprad found a need for that he could fill with a product at a reduced price. Marseille-Verduron (pop. This acronym is incidentally similar to the Greek word οικία [oikia] (home) and to the Finnish word oikea (correct). 29,668); General Councilor: André Malrait UMP. The company name is a composite of the first letters in his name and the names of the property and the village in which he grew up: Ingvar Kamprad Elmtaryd Agunnaryd. Marseille-Vauban (pop. IKEA was founded in 1943 by Ingvar Kamprad, then 17. 25,324); General Councilor: Christophe Masse PS (Representative). . Marseille-Les,Trois,Lucs (pop. [2]. 29,981); General Councilor: Jean Bonat PS (Municipal councilor of Marseille). The IKEA catalogue, containing about 12,000 products, is printed in 160 million copies (2006) worldwide, and distributed free of charge. Marseille-Saint-Marcel (pop. IKEA is generally pronounced (IPA /i'ke.a/) but in many English-speaking regions, it is pronounced (IPA /aɪ'ki:ə/) rhyming with the word "idea". 26,218); General Councilor: Robert Assante UMP (Adjoint au Maire de Marseille). IKEA is one of the few store chains to have locations both in Israel and in other Middle Eastern nations. Marseille-Saint-Lambert (pop. More than 20 opened during 2005. 32,749); General Councilor: Michel Pezet PS (Municipal councilor of Marseille). It has 229 stores in 33 countries, most of them in Europe, the rest in the United States, Canada, Asia and Australia. Marseille-Saint-Just (pop. IKEA is a Swedish home furnishings retailer. 34,621); General Councilor: Martine Vassal UMP (Adjointe au Maire de Marseille). 2006 Ireland — Dublin. Marseille-Saint-Giniez (pop. 2006 Japan — Funabashi. 36,868); General Councilor: Didier Garnier UMP. 2005 Turkey — Istanbul. Marseille-Sainte-Marguerite (pop. 2004 Portugal — Lisbon. 37,629); General Councilor: Denis Rossi PS (Municipal councilor of Marseille). 2001 Greece — Thessaloniki. Marseille-Saint-Barthélemy (pop. 2001 Israel — Netanya. 33,206); General Councilor: Félix Weygand PS. 2000 Russia — Moscow (Chimki). Marseille-La,Rose (pop. 1998 China — Shanghai. 38,701); General Councilor: René Olmeta PS (Municipal councilor of Marseille). 1996 Malaysia — Kuala Lumpur (Mutiara Damansara). Marseille-La,Pomme (pop. 1996 Finland — Espoo. 31,116); General Councilor: Richard Miron UMP. 1994 Taiwan — Taipei. Marseille-La,Pointe-Rouge (pop. 1992 Slovakia — Bratislava. 27,052); General Councilor: Marius Masse PS. 1991 United Arab Emirates — Dubai. Marseille-Les,Olives (pop. 1991 Czech Republic — Prague (Zličín). 33,472); General Councilor: Joël Dutto PCF. 1991 Poland — Platan. Marseille-Notre-Dame-Limite (pop. 1990 Hungary — Budapest. 31,107); General Councilor: Jocelyn Zeitoun PS. 1989 Italy — Milan (Cinisello Balsamo). Marseille-Notre-Dame-du-Mont (pop. 1987 United Kingdom — Manchester (Warrington). 33,644); General Councilor: Maurice Rey UMP. 1985 United States — Philadelphia (Conshohocken). Marseille-Montolivet (pop. 1984 Kuwait — Kuwait City. 35,890); General Councilor: Didier Réault UMP. 1984 Belgium — Brussels (Zaventem and Ternat). Marseille-Mazargues (pop. 1983 Saudi Arabia — Jeddah. 29,060); General Councilor: Jean-Noël Guerini PS (Sénateur, Président du Conseil Général, Municipal councilor of Marseille). 1981 France — Paris (Bobigny). Marseille-Les,Grands-Carmes (pop. 1981 Iceland — Reykjavík. 29,846); General Councilor: Marie-Arlette Carlotti PS (Representative européenne). 1980 Spain — Gran Canaria (Las Palmas). Marseille-Les,Cinq-Avenues (pop. 1978 Singapore — Queenstown. 34,292); General Councilor: Janine Ecochard PS. 1978 Netherlands — Rotterdam (Sliedrecht). Marseille-La,Capelette (pop. 1977 Austria — Vienna (Vösendorf). 27,506); General Councilor: Antoine Rouzaud PS (Municipal councilor of Marseille). 1976 Canada — Vancouver (Richmond). Marseille-Le,Camas (pop. 1975 Hong Kong — Kowloon (Tsim Sha Tsui). 30,168); General Councilor Maurice Di Nocera UDF. 1975 Australia — Sydney (Artarmon). Marseille-La,Blancarde (pop. 1974 Germany — Munich (Eching). 27,992); General Councilor: Fortuné Sportiello PS. 1973 Switzerland — Zürich (Spreitenbach). Marseille-Belsunce (pop. 1969 Denmark — Copenhagen (Ballerup). 25,878); General Councilor: Lisette Narducci PS (Mayor of the 2ème sector de Marseille). 1963 Norway — Asker (Nesbru). Marseille-La,Belle-de-Mai (pop. 1958 Sweden — Älmhult. 8th sector (15th and 16th arrondissements): Frédéric Dutoit (representative) PCF. The smell your armpits advert, in which a boss tells members of his staff to smell each other's armpits. 7th sector (13th and 14th arrondissements): Garo Hovsepian PS. (complaints were dismissed) [12]. 6th sector (11th and 12th arrondissements): Roland Blum (representative) UMP. Make a fresh start," got complaints that it was trivializing marriage breakups and showing a homosexual relationship. 5th sector (9th and 10th arrondissements): Guy Teissier (representative) UMP. And for all your new things, you know where to come. 4th sector (6th and 8th arrondissements): Dominique Tian (representative) UMP. A campaign under the slogan, "Just pack up, ship out, find a place of your own. 3rd sector (4th and 5th arrondissements): Bruno Gilles (representative) UMP. (complaints were dismisssed but IKEA voluntarily withdrew the advert) [11]. 2nd sector (2nd and 3re arrondissements): Lisette Narducci (General Councilor) PS. An advertisement where a management consultant suggests how much more furniture a company could buy, if it fired an office worker. 1st sector (1st and 7th arrondissements): Jean Roatta (Representative) UMP. [10]. 1995- : Jean-Claude Gaudin UMP (relected in 2001). (complaints were dismissed). 1986-1995 : Robert Vigouroux PS (reelected in 1989). “Stop being so English”: In which a “Swedish psychologist” claims the British are uptight due to their taste in “English” furniture. 1953-1986 : Gaston Defferre (already mayor between 1944 and 1946, relected in 1959, 1965, 1971, 1977, 1983). In the 1990s, there were several complaints arising from IKEA's British television advertising campaigns:
IKEA supposedly makes use of sweatshops, where the workers and staff are poorly cared for, badly paid, and/or use underaged workers. Boxes, wall decoration, pictures and frames, clocks: colloquial expressions, also Swedish placenames. Kitchen utensils: foreign words, spices, herbs, fish, mushrooms, fruits or berries, functional descriptions. Curtain accessories: mathematical and geometrical terms. Children’s items: mammals, birds, adjectives. Bedlinen, bedcovers, pillows/cushions: flowers, plants, precious stones. Lighting: terms from music, chemistry, meteorology, measures, weights, seasons, months, days, boats, sailors’ language. Carpets: Danish placenames. Garden furniture: Swedish islands. Materials, curtains: women’s names. Chairs, desks: men’s names. Kitchens: grammatical terms, sometimes also other names. Bathroom articles: Scandinavian lakes, rivers and bays. Bookcase ranges: Occupations. Dining tables and chairs: Finnish placenames. Beds, wardrobes, hall furniture: Norwegian placenames. Upholstered furniture, coffee tables, rattan furniture, bookshelves, media storage, doorknobs: Swedish placenames. |