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Honda

Honda Motor Co., Ltd. (in Japanese: 本田技研工業株式会社, in romaji: Honda Giken Kōgyō Kabushiki Kaisha, in pinyin: Bentian Jiyan Gongye Zhushi Huishe) TYO: 7267 (NYSE: HMC), is a Japanese manufacturer of automobiles, trucks, motorcycles, and scooters. They also make ATVs, water craft, electrical generators, marine engines, and lawn and garden equipment. With more than 14 million internal combustion engines built each year, Honda is the largest engine-maker in the world. In 2004, the company began to produce diesel motors, which were both very quiet whilst not requiring particulate filters to pass pollution standards. Honda's high-end line of cars are branded Acura in North America. It is arguable, however, that the foundation of Honda's success is the motorcycle division, for which the name is still probably the best known.

Honda is headquartered in Tokyo. Their shares trade on the Tokyo Stock Exchange, the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland. American Honda Motor Co., is based in Torrance, CA. Honda Canada is based in Alliston, Ontario.

Company history

The 1832cc Honda Rune motorcycle

Soichiro Honda began by manufacturing piston rings in November 1937. He quickly became a sub-contractor to Toyota, and then expanded into other engine parts.

On September 24, 1948 the Honda Motor Co. was founded. Soichiro Honda took advantage of a gap in the Japanese market that was decimated by World War II, Japan was starved of money and fuel, but still in need of basic transport. Honda, utilizing his manufacturing facilities, attached an engine to a bicycle, creating the cheap and efficient transport that was required.

The Honda piston manufacturing facilities were almost completely destroyed. Soichiro Honda created a new company with what he had left, giving it the unusual name of "Honda Giken Kōgyō Kabushiki Kaisha" which translates to "Honda Research Institute Co. Ltd." Despite its grandiose name, the first facility bearing that name was a simple wooden shack where Mr. Honda and associates would fit engines to bicycles. Interestingly, the official Japanese name for Honda Motor Co. Ltd. remains the same, in honor of Soichiro Honda's efforts.

Honda quickly began to produce a range of scooters and motorcycles and Soichiro Honda quickly recovered from the losses incurred during the war. By the late 1960s, Honda had conquered most world markets. The British were especially slow to respond to the Honda introduction of electric starters to motorcycles. By the 1970s, Honda was the largest producer of motorcycles in the world, a title it has never relinquished.

Honda began producing road cars in 1960, mostly intended for the Japanese market. Though participating in international motorsport (see Racing), Honda was having difficulty selling its automobiles in the United States. Built for Japanese buyers, Honda's small cars had failed to gain the interest of American buyers.

Honda finally established a foothold in the American market in 1972 with the introduction of the Civic—larger than their previous models, but still small compared to the typical American car—just as the 1970s energy crisis was impacting worldwide economies. New emissions laws in the US, requiring American car makers to affix expensive catalytic converters to exhaust systems, noticeably increased sticker prices. However, Honda's introduction of the 1975 Civic CVCC, CVCC being a variation on the stratified charge engine, allowed the Civic to pass emissions tests without a catalytic converter.

In 1976, the Accord was immediately popular because of its economy and fun-to-drive nature; Honda had found its niche in the United States. In 1982, Honda was the first Japanese car manufacturer to build car plants in the US, starting with an Accord plant in Marysville, Ohio. They now have plants in Marysville, Anna, and East Liberty, as well as in Lincoln, Alabama (Honda Manufacturing of Alabama), and Timmonsville, South Carolina, and plan to open a new plant in Tallapoosa, Georgia. Honda's North American and U.S. headquarters are located in Torrance, California. Honda's Canadian and many US-market Civics are manufactured in their plant in Alliston, Ontario since 1985.

Honda was also the first Japanese automaker to introduce a separate luxury line of vehicles. Created in 1986 and known as Acura, the line is made up of modified versions of Honda vehicles usually with more power and sportiness than their Honda counterparts.

In 1989 Honda launched their VTEC variable valve timing system in its production car engines, which gave improved efficiency and performance across a broader range of engine speeds. One of the first of its kind in passenger vehicles, it worked on the premise of tuning one engine to operate at two different 'settings' depending on load. Normal driving would use a "shorter" cam lobe that resulted in more efficient operation. A more aggressive, longer duration, cam engages when engine RPM reaches a set point resulting in more power during hard acceleration.

For the 2007 model year, Honda plans to improve the safety of its vehicles by providing front-seat side airbags, side-curtain airbags, and anti-lock brakes as standard equipment in all automobiles available in North America (except the Insight, S2000, and Acura NSX, which will not have side-curtain airbags). By 2006, Honda plans to have as standard equipment Vehicle Safety Assist and rollover sensors in all light trucks, including the CR-V, Odyssey, and Acura MDX. Honda also plans to make its vehicles safer for pedestrians, with more safely-designed hoods, hinges, frame constructs, and breakaway wiper pivots.

Racing history

Soichiro Honda, being a race driver himself, could not stay out of international motorsport. In 1959, Honda entered five motorcycles into the Isle of Man TT race, the most prestigious motorcycle race in the world. While always having good power, it took until 1961 for Honda to tune their chassis well enough to allow Mike Hailwood to claim their first race victories in the 125 and 250 cc classes. Hailwood would later pick up their first senior TT win in 1966.

In 1968, Jo Schlesser was killed in a Honda RA302 at the French Grand Prix. This racing tragedy, coupled with their commercial difficulties selling automobiles in the United States, prompted Honda to withdraw from all international motorsport that year.

In 2003, Honda became an engine supplier to the Indy Racing League. In 2004, Honda-powered cars won 14 of 16 IRL events, including the Indianapolis 500, and claimed the IRL Manufacturers' Championship, Drivers' Championship and Rookie of the Year titles.

Honda's strategy

Honda Goldwing

During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the US. Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the US and around the world, has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda’s strategy and the reasons for their success.

The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.

The second story is told in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the US market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the US market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability (and hard work) of its staff, rather than any long term strategy. For example, Honda’s initial plan on entering the US was to compete in large motorcycles, around 300cc. It was only when the team found that the scooters they were using to get themselves around their US base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Supercub.

The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds.

Honda's entry into the US motorcycle market during the 1960s is used as a case study for teaching introductory strategy at many business schools worldwide.

Robots

  • ASIMO ASIMO, a bipedal humanoid robot
  • ASIMO Humanoid Robot - Official US Site

Past Robots E0 E0 (1986) Honda E1 E1 (1987 - 1991) E2 (1987 - 1991) E3 (1987 - 1991) E4 (1991 - 1993) E5 (1991 - 1993) E6 (1991 - 1993) P1 (1993 - 1993) P2 (1993 - 1993) P3 (1993 - 1993) ASIMO (2000 - Today)


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Past Robots E0 E0 (1986) Honda E1 E1 (1987 - 1991) E2 (1987 - 1991) E3 (1987 - 1991) E4 (1991 - 1993) E5 (1991 - 1993) E6 (1991 - 1993) P1 (1993 - 1993) P2 (1993 - 1993) P3 (1993 - 1993) ASIMO (2000 - Today). As of February 3, 2006. Honda's entry into the US motorcycle market during the 1960s is used as a case study for teaching introductory strategy at many business schools worldwide. UEFA Cup runners up. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds. Champions' League runners up. Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. Cup Winners' Cup runners up.

Prahalad in 1989. Cup Winners' Cup winners. K. Coppa Italia winners. The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. Serie A winners. It was only when the team found that the scooters they were using to get themselves around their US base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Supercub. .

For example, Honda’s initial plan on entering the US was to compete in large motorcycles, around 300cc. The combination of Jorgensen, Fiore and Toni proved to be dominant as Toni scored over 21 goals so far. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the US market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability (and hard work) of its staff, rather than any long term strategy. So far in 2005-06, their form has greatly improved, and they are currently in contention for a Champions League place. The second story is told in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the US market. In their first season back in Italian football's top flight, the club struggled to avoid relegation, securing survival only on the last day of the season, and avoiding a relegation playoff only on head-to-head record against Bologna and Parma. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope. Fiorentina completed their remarkable comeback by winning the match 2-1 on aggregate, with both goals scored by Enrico Fantini, to gain promotion back to Serie A.

The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. This achievement placed the Viola in a two-legged playoff against Perugia (the 15th-place finisher in Serie A) for a position in Serie A. The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The club's unusual double promotion was not without controversy, with some suggesting that Fiorentina did not deserve it; however, the club remained in Serie B and managed to finish the 2003-2004 season in sixth place. Competing explanations have been advanced to explain Honda’s strategy and the reasons for their success. Matches were still being played at the Artemio Franchi stadium. Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the US and around the world, has been the subject of some academic controversy. In the 2003 off-season, the club also bought back the right to use the Fiorentina name and the famous shirt design, and re-incorporated itself as ACF Fiorentina.

During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the US. This was only possible because the Italian Football Federation chose to resolve the Catania situation by increasing the number of teams in Serie B from 20 to 24. In 2004, Honda-powered cars won 14 of 16 IRL events, including the Indianapolis 500, and claimed the IRL Manufacturers' Championship, Drivers' Championship and Rookie of the Year titles. However, due to the bizarre Caso Catania (Catania Case) the club skipped Serie C1 and was admitted into Serie B. In 2003, Honda became an engine supplier to the Indy Racing League. Helped by Di Livio, the club won it's regional section in Serie C2 with considerable ease at the end of the 2002-2003 season, which would normally have led to a promotion to Serie C1. This racing tragedy, coupled with their commercial difficulties selling automobiles in the United States, prompted Honda to withdraw from all international motorsport that year. The only player to remain at the club as they began their new life was Angelo Di Livio, whose commitment to the cause of resurrecting the club further endeared him to the fans.

In 1968, Jo Schlesser was killed in a Honda RA302 at the French Grand Prix. The club was promptly re-established in August 2002 as Florentia Viola with a new owner, Diego Della Valle, and was admitted into Serie C2, one of the lower tiers in Italian football. Hailwood would later pick up their first senior TT win in 1966. This form of bankruptcy (sports companies cannot exactly fail in this way in Italy, but they can suffer a similar procedure) meant that the club was refused a place in Serie B for the 2002-2003 season, and as a result, effectively ceased to exist. While always having good power, it took until 1961 for Honda to tune their chassis well enough to allow Mike Hailwood to claim their first race victories in the 125 and 250 cc classes. Then, Fiorentina were relegated at the end of the 2001-2002 season and went into judicially controlled administration in June 2002. In 1959, Honda entered five motorcycles into the Isle of Man TT race, the most prestigious motorcycle race in the world. The club owner, Vittorio Cecchi Gori, was able to raise some more money, but even this soon proved to be insufficient resources to sustain the club.

Soichiro Honda, being a race driver himself, could not stay out of international motorsport. 2001 heralded major changes for Fiorentina, as the terrible state of the club's finances was revealed; they were unable to pay wages and had debts of around USD 50 million. Honda also plans to make its vehicles safer for pedestrians, with more safely-designed hoods, hinges, frame constructs, and breakaway wiper pivots. Upon return to Serie A the club again proved able in the cup competitions, winning the Coppa Italia again in 1996 and 2000 and the Italian SuperCoppa. By 2006, Honda plans to have as standard equipment Vehicle Safety Assist and rollover sensors in all light trucks, including the CR-V, Odyssey, and Acura MDX. Success in the Coppa Italia was repeated in 1975, but from then until the late 1990s the club found itself in the doldrums, culminating in a season in Serie B (second division) in 1993-1994. For the 2007 model year, Honda plans to improve the safety of its vehicles by providing front-seat side airbags, side-curtain airbags, and anti-lock brakes as standard equipment in all automobiles available in North America (except the Insight, S2000, and Acura NSX, which will not have side-curtain airbags). In 1974 the Viola won the Anglo-Italian Cup.

A more aggressive, longer duration, cam engages when engine RPM reaches a set point resulting in more power during hard acceleration. In the 1960s the club won the Coppa Italia and the Mitropa Cup in 1966 and were league champions again in the 1968-1969 season. Normal driving would use a "shorter" cam lobe that resulted in more efficient operation. In the 1960-1961 season the club won the Coppa Italia again and was also successful in Europe, winning the first Cup Winners' Cup against Rangers. One of the first of its kind in passenger vehicles, it worked on the premise of tuning one engine to operate at two different 'settings' depending on load. The club won its first trophy in 1939-40 with the Coppa Italia and its first scudetto (Italian championship) in 1955-1956, the club were runners-up in the four following seasons. In 1989 Honda launched their VTEC variable valve timing system in its production car engines, which gave improved efficiency and performance across a broader range of engine speeds. The club was founded on August 26, 1926 by the merger of Libertas and Club Sportivo Firenze.

Created in 1986 and known as Acura, the line is made up of modified versions of Honda vehicles usually with more power and sportiness than their Honda counterparts. The club usually plays at the 47,282-capacity all-seater 'Comunale' Stadium "Artemio Franchi" (known until 1991 as Comunale di Firenze, which had itself replaced the "Giovanni Francesco Berta" in the 1930s). Honda was also the first Japanese automaker to introduce a separate luxury line of vehicles. The club atraditional colors were originally red and white but were changed to purple and white in 1928; since then, the club has been generally known as "i Viola" (the purple ones). Honda's Canadian and many US-market Civics are manufactured in their plant in Alliston, Ontario since 1985. ACF Fiorentina, formerly Associazione Calcio Fiorentina, is an Italian football club based in Florence (Firenze), Tuscany. headquarters are located in Torrance, California. Luca Toni.

Honda's North American and U.S. Francesco Toldo. They now have plants in Marysville, Anna, and East Liberty, as well as in Lincoln, Alabama (Honda Manufacturing of Alabama), and Timmonsville, South Carolina, and plan to open a new plant in Tallapoosa, Georgia. Rui Costa. In 1982, Honda was the first Japanese car manufacturer to build car plants in the US, starting with an Accord plant in Marysville, Ohio. Daniel Passarella. In 1976, the Accord was immediately popular because of its economy and fun-to-drive nature; Honda had found its niche in the United States. Hidetoshi Nakata.

However, Honda's introduction of the 1975 Civic CVCC, CVCC being a variation on the stratified charge engine, allowed the Civic to pass emissions tests without a catalytic converter. Miguel Montuori. New emissions laws in the US, requiring American car makers to affix expensive catalytic converters to exhaust systems, noticeably increased sticker prices. Predrag Mijatovic. Honda finally established a foothold in the American market in 1972 with the introduction of the Civic—larger than their previous models, but still small compared to the typical American car—just as the 1970s energy crisis was impacting worldwide economies. Julinho. Built for Japanese buyers, Honda's small cars had failed to gain the interest of American buyers. Brian Laudrup.

Though participating in international motorsport (see Racing), Honda was having difficulty selling its automobiles in the United States. Andrei Kanchelskis. Honda began producing road cars in 1960, mostly intended for the Japanese market. Kurt Hamrin. By the 1970s, Honda was the largest producer of motorcycles in the world, a title it has never relinquished. Giovanni Galli. The British were especially slow to respond to the Honda introduction of electric starters to motorcycles. Stefan Effenberg.

By the late 1960s, Honda had conquered most world markets. Edmundo. Honda quickly began to produce a range of scooters and motorcycles and Soichiro Honda quickly recovered from the losses incurred during the war. Dunga. remains the same, in honor of Soichiro Honda's efforts. Angelo Di Livio. Ltd. Giancarlo De Sisti.

Interestingly, the official Japanese name for Honda Motor Co. Enrico Chiesa. Honda and associates would fit engines to bicycles. Luciano Chiarugi. Ltd." Despite its grandiose name, the first facility bearing that name was a simple wooden shack where Mr. Gabriel Batistuta. Soichiro Honda created a new company with what he had left, giving it the unusual name of "Honda Giken Kōgyō Kabushiki Kaisha" which translates to "Honda Research Institute Co. Roberto Baggio.

The Honda piston manufacturing facilities were almost completely destroyed. Giancarlo Antognoni. Honda, utilizing his manufacturing facilities, attached an engine to a bicycle, creating the cheap and efficient transport that was required. Lorenzo Amoruso. Soichiro Honda took advantage of a gap in the Japanese market that was decimated by World War II, Japan was starved of money and fuel, but still in need of basic transport. Adriano Leite Ribeiro. was founded. 1989/1990.

On September 24, 1948 the Honda Motor Co. 1956/57. He quickly became a sub-contractor to Toyota, and then expanded into other engine parts. 1961/1962. Soichiro Honda began by manufacturing piston rings in November 1937. 1960/1961. . 2000/2001.

Honda Canada is based in Alliston, Ontario. 1995/1996. American Honda Motor Co., is based in Torrance, CA. 1974/1975. Their shares trade on the Tokyo Stock Exchange, the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland. 1995/1966. Honda is headquartered in Tokyo. 1960/1961.

It is arguable, however, that the foundation of Honda's success is the motorcycle division, for which the name is still probably the best known. 1939/1940. Honda's high-end line of cars are branded Acura in North America. 1968/69. In 2004, the company began to produce diesel motors, which were both very quiet whilst not requiring particulate filters to pass pollution standards. 1955/56. With more than 14 million internal combustion engines built each year, Honda is the largest engine-maker in the world.

They also make ATVs, water craft, electrical generators, marine engines, and lawn and garden equipment. Honda Motor Co., Ltd. (in Japanese: 本田技研工業株式会社, in romaji: Honda Giken Kōgyō Kabushiki Kaisha, in pinyin: Bentian Jiyan Gongye Zhushi Huishe) TYO: 7267 (NYSE: HMC), is a Japanese manufacturer of automobiles, trucks, motorcycles, and scooters. ASIMO Humanoid Robot - Official US Site. ASIMO ASIMO, a bipedal humanoid robot.