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Ford Motor Company

The Ford Motor Company (often referred to as Ford; sometimes nicknamed FoMoCo), NYSE: F is a multinational corporation that manufactures automobiles. The automaker was founded by Henry Ford in Dearborn, Michigan, United States (where the company is currently headquartered), and incorporated on June 16, 1903. In its 20th century heyday, Ford, along with General Motors and Chrysler, were known as Detroit's "Big Three" automakers, companies that dominated the American auto market. Toyota surpassed Ford in revenue starting in 2004. Ford remains one of the world's ten largest corporations by revenue.

Ford introduced methods for large-scale manufacturing of cars, and large-scale management of an industrial workforce. Ford implemented the ideas of Eli Whitney, who developed one of the first assembly lines using interchangeable parts, which made it possible to put the cars together at a much lower cost and with greater reliability and repeatability. The use of a chain-driven track to move the vehicles to the workers was unique in the industry and quickly became the preferred method for volume production. As the individual work tasks became simple and repetitive this allowed the use of unskilled laborers who could be quickly trained for a single task (though it also removed most of the satisfaction that a worker performing multiple tasks may enjoy).

Early History

Henry Ford (ca. 1919) Ford assembly line (1913)

Ford was launched from a converted wagon factory, with $28,000 cash from twelve investors. During its early years, the company produced just a few cars a day at the Ford factory on Mack Avenue in Detroit. Groups of two or three men worked on each car from components made to order by other companies.

In 1908, the Ford company released the Ford Model T. The first Model Ts were built at the Piquette Manufacturing Plant. The company was forced to move production to the much larger Highland Park Plant to keep up with the demand for the Model T, and by 1913 had developed all of the basic techniques of the assembly line and mass production. Ford introduced the world's first moving assembly line on December 1 that year, which reduced chassis assembly time from 12½ hours in October to 2 hours, 40 minutes. However these innovations were not popular, and in order to stop the staff deserting the monotonous jobs, on January 5, 1914, Ford took the radical step of doubling pay to $5 a day, and cut shifts from nine hours to an eight hour day — moves that were not popular with rival companies, although seeing the increase in Ford's productivity, most soon followed suit.

By the end of 1913, Ford was producing 50% of all cars in the United States, and by 1918 half of all cars in the country were Model T's. Referring to the Model T, Henry Ford is reported to have said that "any customer can have a car painted any color that he wants so long as it is black." This was because black paint was quickest to dry; earlier models had been available in a variety of colors.

On January 1, 1919, Edsel Ford succeeded his father as president of the company, although Henry Ford still kept a hand in management. The Ford company lost market share during the 1920s due to the rise of consumer credit. The company's goal was to produce an inexpensive automobile that any worker could afford. To keep prices low, Ford (at the behest of its owner, Henry Ford) offered few features. General Motors and other competitors began offering automobiles in more colors, and with more features and luxuries. They also extended credit so consumers could buy these more expensive automobiles. Ford resisted following suit, insisting that such credit would hurt the consumer and the economy. Due to market constraints, however, the company finally gave in and followed its competitors' lead when on December 2, 1927, Ford unveiled the redesigned Ford Model A and retired the Model T.

In 1925, Ford expanded its reach into the luxury auto market through its acquisition of the Lincoln Motor Company, and the Mercury division was established in the 1930s to serve the mid-price auto market. [3]

Henry Ford II

Post World War II developments

Henry Ford II, grandson of Henry Ford, served as President from 1945-1960, and as Chairman and CEO from 1960-1980. "Hank the Deuce" led Ford to became a publicly traded corporation in 1956; however, the Ford family maintained controlling interests in the company through a series of preferred stocks. In the 1950s, Ford introduced the Thunderbird. By 1967, Ford had expanded into Europe.

Harold Poling served as Chairman and CEO from 1990-1993. Alex Trotman was Chairman and CEO from 1993-1998, and Jacques Nasser served at the helm from 1999-2001. Henry Ford's great-grandson, William Clay Ford Jr., is the company's current Chairman of the Board and CEO.

New Directions for the 21st Century

William Clay Ford Jr, Ford's current CEO.

In 2000, under the leadership of the current Ford chairman, William Clay (Bill) Ford, the Company stunned the industry (and pleased environmentalists) with an announcement of a planned 25 percent improvement in the average mileage of its light truck fleet — including its popular SUVs — to be completed by the 2005 calendar year. However in 2003, Ford announced that competitive market conditions, and technological and cost challenges, would prevent the company from achieving this goal. Ford did achieve significant progress toward improving fuel efficiency during 2005, with the successful introduction of the Hybrid-Electric Escape. The Escape's platform mate Mercury Mariner is also available with the hybrid-electric system in the 2006 model year—a full year ahead of schedule—due to high demand. The similar Mazda Tribute will also receive a hybrid-electric powertrain option, along with many other vehicles in the Ford vehicle line. Ford also continues to study Fuel Cell-powered electric powertrains, and is currently demonstrating hydrogen-fueled internal combustion engine technologies, as well as developing the next-generation hybrid-electric systems.

2005 bond downgrade

In May 2005, several bond rating agencies downgraded the bonds of Ford Motor Company to below investment grade (so called "junk bonds"). These downgrades were a recognition of high health care costs for an aging workforce and of the dependence of the company on profits from the sales of sport utility vehicles. Due to higher fuel prices, there has been a decrease in the profits on these vehicles owing to "incentives" (in the form of rebates or low interest financing), which were needed due to declining sales. Foreign manufacturers, not having the truck manufacturing capabilities to form a platform base for similar vehicles, have instead introduced so called "crossover" SUV's — vehicles built on an automobile or minivan platform rather than a truck chassis. These vehicles have proven to be very popular in the market, and Ford has introduced such vehicles as the Escape (including a Hybrid-Electric version), along with the similar Mercury Mariner and Mazda Tribute, and the Freestyle and Volvo XC70 and Volvo XC90 crossover SUVs. In the fall of 2006, Ford is scheduled to introduce the 2007 Ford Edge, Lincoln MKX, and Mazda CX-7. These vehicles were revealed at the 2006 North American International Auto Show and other car shows.

As far as the other non-truck models, many (with the notable exception of the 2005 Mustang) have been disadvantaged in the marketplace owing to a perception by buyers that foreign manufactures (especially Toyota, Honda, and Hyundai) deliver better value in terms of fuel economy, reliability, and build quality. These perceptions are reflected in the used car market by higher values for these foreign models. For owners who frequently trade in and for those who lease their vehicles, the resale values are reflected in substantial cost differences with domestic vehicles costing more in overall costs. However, Ford hopes to reverse this trend, with the introduction of the new 2006 Ford Fusion, Mercury Milan, and Lincoln Zephyr midsize cars, which are expected to compete well in this segment.

"The Way Forward"

Ford responded to the circumstances that lead to the bond downgrade by creating a plan to reduce the company's fixed capital costs while maintaining a special focus on cars and car-based crossover vehicles. Over time, it hopes to make more of its product line profitable instead of relying on a limited portion of the products for profit. Making good profits across the product line requires that the company reduce the costs of development and production, while introducing new products that connect with consumers.

In the latter half of 2005, Chairman Bill Ford asked newly-appointed Ford Americas Division President Mark Fields to develop a plan to return the company to profitability. Fields previewed the Plan, dubbed "The Way Forward", at the December 7, 2005 board meeting of the company; and it was unveiled to the public on January 23, 2006. "The Way Forward" includes resizing the company to match current market realities, dropping some unprofitable and inefficient models, consolidating production lines, and shutting down seven vehicle assembly plants and seven parts factories. Among these are plants in St. Louis Assembly (near St. Louis), Atlanta Assembly (near Atlanta), Batavia Transmission (Batavia, Ohio), Windsor Casting (Windsor, Ontario, Canada), and Wixom Assembly (Wixom, Michigan). Up to 30,000 hourly and salaried jobs (28% of the total workforce) in North America over the next six years are expected to be eliminated [4], which is comparable to similar cutbacks previously announced at General Motors. These cutbacks are consistent with Ford's roughly 25% decline in U.S. automotive market share since the mid-late 1990s.

Ford's realignment also included the sale of its wholly-owned subsidiary, Hertz Rent-a-Car to a private equity group for $15 billion in cash and debt acquisition. The sale was completed on December 22, 2005. A joint venture with Mahindra and Mahindra Limited of India ended with the sale of Ford's 15 percent stake in 2005.

Brands and marques

A Ford Taurus, one of Ford's most recognizable North American models.

Today, Ford Motor Company manufactures automobiles under the Lincoln and Mercury brand names. In 1958, Ford introduced a new marque, the Edsel, but poor sales led to its discontinuation in 1960. Later, in 1985, the Merkur brand was introduced; it met a similar fate in 1989.

Ford has major manufacturing operations in Canada, Mexico, the United Kingdom, Germany, Brazil, Argentina, Australia, China, and several other countries, including South Africa where, following divestment during apartheid, it once again has a wholly-owned subsidiary. Ford also has a cooperative agreement with Russian automaker GAZ.

Since 1989, Ford has acquired British nameplates Aston Martin, Jaguar, Daimler (div. of Jaguar), and Land Rover, and Volvo Cars from Sweden, as well as a controlling share (33.4%) of Mazda of Japan, with which it operates an American joint venture plant in Flat Rock, Michigan called Auto Alliance. It has spun off its parts division under the name Visteon. Its prestige brands, with the exception of Lincoln, are managed through its Premier Automotive Group.

Ford's non-manufacturing operations include organizations such as automotive finance operation Ford Motor Credit Company.

Global markets

Initially, Ford models sold outside the U.S. were essentially versions of those sold on the home market, but later on, models specific to Europe were developed and sold. Attempts to globalize the model line have often failed, with Europe's Ford Mondeo selling poorly in the United States, while U.S. models such as the Ford Taurus have fared poorly in Japan and Australia, even when produced in right hand drive. The small European model Ka, a hit in its home market, did not catch on in Japan, as it was not available as an automatic. The Mondeo was dropped by Ford Australia, because the segment of the market in which it competes had been in steady decline, with buyers preferring the larger local model, the Falcon. One recent exception is the Focus — The European model has sold strongly on both sides of the Atlantic.

Europe

1970 Ford Cortina Mark 2

At first, Ford in Germany and the United Kingdom built different models from one another until the late 1960s, with the Ford Escort and then the Ford Capri being common to both companies. Later on, the Ford Taunus and Ford Cortina became identical, produced in left hand drive and right hand drive respectively. Rationalisation of model ranges meant that production of many models in the UK switched to elsewhere in Europe, including Belgium and Spain as well as Germany. The Ford Sierra replaced the Taunus and Cortina in 1982, drawing criticism for its radical aerodynamic styling, which was soon given nicknames such as "Jellymould" and "The Salesman's Spaceship".

Increasingly, Ford Motor Company has looked to Ford of Europe for its "world cars," such as the Mondeo, Focus, and Fiesta, although sales of European-sourced Fords in the U.S. have been disappointing. In Asia, models from Europe are not as competitively priced as Japanese-built rivals, nor are they perceived as reliable. The Focus has been one exception to this, which has become America's best selling compact car since its launch in 2000.

In 2001, Ford ended car production in the UK. It was the first time in more than eighty years that Ford cars had not been made in Britain, although production of the Transit van continues at the company's Southampton facility, engines at Bridgend and Dagenham, and transmissions at Halewood. Development of European Ford is broadly split between Dunton in Essex (powertrain, Fiesta/Ka and commercial vehicles) and Cologne (body, chassis, electrical, Focus, Mondeo) in Germany. Ford also produced the Thames range of commercial vehicles although the use of this brand name was discontinued circa 1965. It owns the Jaguar, Land Rover, and Aston Martin car plants in Britain which are still operational. Ford's Halewood Assembly Plant was converted to Jaguar production.

Elsewhere in continental Europe, Ford assembles the Mondeo range in Genk (Belgium), Fiesta in Valencia (Spain) and Cologne (Germany), Ka in Valencia and Focus in Valencia, Saarlouis (Germany) and St. Petersberg (Russia). Transit production is in Kocaeli (Turkey), Southampton (UK), and Transit Connect in Kocaeli.

Ford also owns a joint venture production plant in Turkey. Ford-Otosan, established in the 1970s, manufactures the Transit Connect compact panel van as well as the "Jumbo" and long wheelbase versions of the full-size Transit. This new production facility was set up near Kocaeli in 2002, and its opening marked the end of Transit assembly in Genk. Another joint venture plant near Setubal in Portugal, set up in collaboration with Volkswagen, assembles the Galaxy people carrier as well as its sister ship, the VW Sharan.

Asia Pacific

In Australia and New Zealand, the popular Ford Falcon is considered the typical (if not particularly economical) family car, though it is considerably larger than the Mondeo sold in Europe. Between 1960 and 1972, the Falcon was based on a U.S. Ford of that name, but since then has been entirely designed and manufactured locally. Like its General Motors rival, the Holden Commodore, the 4.0 liter Falcon retains rear wheel drive. High performance variants of the Falcon running locally-built engines produce up to 390bhp. A ute (short for "utility," known in the US as pickup truck) version is also available with a similar range of drivetrains. In addition, Ford Australia sells highly-tuned Falcon sedans and utes through its performance car division, Ford Performance Vehicles. These cars produce over 400bhp and are built in small numbers to increase their value as collectors' cars.

In both Australia and New Zealand, the Commodore and Falcon outsell all other cars. In Australia they comprise over 20% of the new car market.

Ford's presence in Asia has traditionally been much smaller. However, with the acquisition of a stake in Japanese manufacturer Mazda in 1979, Ford began selling Mazda's Familia and Capella (also known as the 323 and 626) as the Ford Laser and Telstar. The Laser was one of the most successful models sold by Ford in Australia, and outsold the Mazda 323, despite being almost identical to it. The Laser was also built in Mexico and sold in the U.S. as the Mercury Tracer, while the 1989 American Ford Escort was based on the Laser/Mazda 323. The smaller Mazda 121 was also sold in the U.S. and Asia as the Ford Festiva.

Through its relationship with Mazda, Ford also acquired a stake in South Korean manufacturer Kia, which later built the Ford Aspire for export to the United States, but later sold the company to Hyundai. Ironically, Hyundai also manufactured the Ford Cortina until the 1980s. Ford also has a joint venture with Lio Ho in Taiwan, which assembled Ford models locally since the 1970s.

Ford came to India in 1998 with its Ford Escort model, which was later replaced by locally produced Ford Ikon in 2001. It has since added Fusion, Fiesta, Mondeo and Endeavour to its product line.

South America

In South America, Ford has had to face protectionist government measures in each country, with the result that it built different models in different countries with no rationalisation or economies of scale. In some cases, it based its models on those of other manufacturers whose plants it had taken over. For example, the Corcel and Del Rey in Brazil were originally based on Renaults. In the 1980s, Ford merged its operations in Brazil and Argentina with those of Volkswagen to form a company called Autolatina, with which it shared models.

Autolatina was dissolved in the 1990s. With the advent of Mercosur, the regional common market, Ford was able to rationalise its product line-ups in those countries. Consequently, the Ford Fiesta is only built in Brazil, and the Ford Focus only built in Argentina, with each plant exporting in large volumes to the neighbouring country. Models like the Ford Mondeo from Europe could now be imported completely built up. Ford in Brazil produces a pick-up version of the Fiesta, which is also produced in South Africa, in right hand drive as the Ford Bantam.

Africa and Middle East

In Africa and the Middle East, Ford's market presence has traditionally been strongest in South Africa and neighbouring countries, with only trucks being sold elsewhere on the continent. Ford in South Africa began by importing kits from Canada to be assembled at its Port Elizabeth facility. Later Ford sourced its models from the UK and Australia, with local versions of the Ford Cortina including the XR6, with a 3.0 V6 engine, and a Cortina 'bakkie' or pick-up, which was exported to the UK. In the mid-1980s Ford merged with a rival company, owned by Anglo American, to form the South African Motor Corporation (Samcor).

Following international condemnation of apartheid, Ford divested from South Africa in 1988, and sold its stake in Samcor, although it licensed the use of its brand name to the company. Samcor began to assemble Mazdas as well, which affected its product line-up, which saw the European Fords like the Escort and Sierra replaced by the Mazda-based Laser and Telstar. Ford bought a 45 per cent stake in Samcor following the demise of apartheid in 1994, and this later became, once again, a wholly owned subsidiary, the Ford Motor Company of Southern Africa. Ford now sells a local sedan version of the Fiesta (also built in India and Mexico), and the Focus and Mondeo Europe. The Falcon model from Australia was also sold in South Africa, but was dropped in 2003.

Ford's market presence in the Middle East has traditionally been even smaller, partly due to previous Arab boycotts of companies dealing with Israel. Ford and Lincoln vehicles are currently marketed in ten countries in the region. [5] Saudi Arabia, Kuwait, and the UAE are the biggest markets. [6] Ford's distributor in Saudi Arabia announced in February 2003 that it had sold 100,000 Ford and Lincoln vehicles since commencing sales in November 1986. Half of the Ford/Lincoln vehicles sold in that country were Ford Crown Victorias. [7] In 2004, Ford sold 30,000 units in the region, falling far short of General Motors' 88,852 units and Nissan Motors' 75,000 units. [8]

Alternate fuel vehicles

Ford Escape Hybrid

Bill Ford was one of the first top industry executives to make regular use of an battery electric vehicle, a Ford Ranger EV, while the company contracted with the United States Postal Service to deliver electric postal vans based on the Ranger EV platform. Many Ford vehicles now sport an emblem — a green leaf springing from a curving road-like twig — symbolic of the new "green" commitment to preserve the environment and reduce resource consumption, while delivering safe, economical, and effective products to the motoring public. Vehicles with this emblem are generally alternative fuel or flexible-fuel vehicles. The alternative fuel vehicles, such as some versions of the Crown Victoria especially in fleet and taxi service, operate on compressed natural gas - or CNG. Some CNG vehicles have duel fuel tanks - one for gasoline, the other for CNG - the same engine can operate on either fuel via a selector switch. Flexible fuel vehicles are designed to operate automatically on a wide range of available fuel mixtures - from pure gasoline, to ethanol-gasoline blends such as E85 (85% ethanol, 15% gasoline). Part of the challenge of successful marketing alternative and flexible fuel vehicles, is the general lack of establishment of sufficient infrastructure (fueling stations), which would be essential for these vehicles to be attractive to a wide range of consumers.

Ford was third to market with a hybrid car — the Ford Escape Hybrid, and the first to market with a Hybrid SUV / Crossover. The Hybrid Escape will also be the first hybrid vehicle to market with a Flexible Fuel capability to run on E85 ethanol-gasoline mixture [9]. The company is on track to selling 250,000 hybrids a year by 2010.

Ford hybrids:

  • 2004– Ford Escape
  • 2006– Mercury Mariner
  • 2008– Ford Fusion/Mercury Milan
  • 2009– Ford Five Hundred/Mercury Montego
  • 2009– Ford Edge/Lincoln MKX

Motorsports

NASCAR driver Carl Edwards of Roush Racing stands by his Ford Taurus.

Ford has been active in a number of forms of motor sports.

NASCAR

Ford is one of four manufacturers in the three NASCAR series: Nextel Cup, Busch Series, and Craftsman Truck Series. Major teams include Roush Racing and Robert Yates Racing. Ford's racing teams debut the Fusion race car, replacing the Taurus, at the 2006 Daytona 500.

Champ Car World Series

Ford-Cosworth is currently the sole supplier of engines to the Champ Car World Series.

Trans-Am

Ford has a storied history in the Trans-Am series from the 1970s through today having won many championships and races with its Ford Mustang.

Drag racing

John Force has piloted his Drag Ford Mustang to several NHRA funny-car titles in recent seasons.

Indianapolis 500

Ford powered racing cars have won the Indianapolis 500 many times.

Rubens Barrichello driving for the Stewart Grand Prix team in 1998.

Formula One

Ford was heavily involved in Formula One for many years, and supplied engines to a large number of constructors from 1967 until 2004. These engines were designed and manufactured by Cosworth, the racing division of which was owned by Ford from 1998 to 2004. Ford entered Formula One as a constructor in 2000 under the Jaguar Racing name, after buying out the Stewart Grand Prix team it had become increasingly involved in. The team achieved little success, and after a turbulent four seasons, Ford pulled out of F1 after the 2004 season, selling both Jaguar Racing (which became Red Bull Racing) and Cosworth.[10]

Rally

Ford has also been active many years in the World Rally Championship, and has used various versions of the Ford Focus WRC since 1999 to much success. Ford has a very long history in rally racing, having previously run the Ford RS200 and many versions of the Ford Escort to great success.

Sports cars

Ford sports cars have always been visible in the world of endurance racing. Most notably the GT40 won the prestigious 24 hours of LeMans many times in the 1960s and still stands today as one of the all-time greatest racing cars.

Touring cars

Ford has campaigned touring cars such as the Focus, Falcon, and Contour/Mondeo and the Sierra Cosworth in many different series throughout the years. Notably the Mondeo finished 1,2,3 in the BTCC in 2000.

References

  1. Ford Motor Company. 2003 Annual Report. Rochester, New York:St Ives Inc Case-Hoyt. [11]
  2. ^  Ford Motor Company - History
  3. ^  Ford to Cut Thousands of Jobs and Close 14 Factories. Washington Post. January 23, 2006.

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Notably the Mondeo finished 1,2,3 in the BTCC in 2000. The Black Cat is also a feline-themed thief, although she eventually reformed (but still commits the occasional theft) and became Spider-Man's partner and lover for a time. Ford has campaigned touring cars such as the Focus, Falcon, and Contour/Mondeo and the Sierra Cosworth in many different series throughout the years. Marvel Comics' Black Cat, as initially seen in The Amazing Spider-Man, was originally intended to be a homage to Catwoman, although she eventually developed in a much different direction. Most notably the GT40 won the prestigious 24 hours of LeMans many times in the 1960s and still stands today as one of the all-time greatest racing cars. One of the recurring villains in the cartoon Xiaolin Showdown was called "Kat-nappe," and was similar to Catwoman in appearance. Ford sports cars have always been visible in the world of endurance racing. Another blond Catwoman, her costume and history appeared to be based on the Batman Returns version of the character.

Ford has a very long history in rally racing, having previously run the Ford RS200 and many versions of the Ford Escort to great success. Catwoman was portrayed by Maggie Baird. Ford has also been active many years in the World Rally Championship, and has used various versions of the Ford Focus WRC since 1999 to much success. Selina Kyle appeared briefly (and was killed off) in the first episode of the short-lived 2002 television series Birds of Prey, which featured Catwoman's daughter by Batman, the Huntress. The team achieved little success, and after a turbulent four seasons, Ford pulled out of F1 after the 2004 season, selling both Jaguar Racing (which became Red Bull Racing) and Cosworth.[10]. In the TV movie Return to the Batcave: The Misadventures of Adam and Burt, Julia Rose appeared as Catwoman and the young Julie Newmar. Ford entered Formula One as a constructor in 2000 under the Jaguar Racing name, after buying out the Stewart Grand Prix team it had become increasingly involved in. Halle Berry won the 2005 Razzie award for worst actress in a film for her role as Catwoman, and collected it in person; only the second Razzie 'winner' to have done so.

These engines were designed and manufactured by Cosworth, the racing division of which was owned by Ford from 1998 to 2004. The movie became a box-office failure, and was panned by critics & fans alike. Ford was heavily involved in Formula One for many years, and supplied engines to a large number of constructors from 1967 until 2004. In addition, the original "Catwoman" outfit that Patience wears when she robs a jewelry store is patterned after the "Catwoman" outfit worn by Eartha Kitt in the 1960s "Batman" tv series. Formula One. Ophelia Powers then throws photos of previous catwomen down to her, and one can clearly see a picture of Michelle Pfeiffer's "Batman Returns" version of the character, which hints that either there is some link between Patience Phillips and Selina Kyle, or that it was done as a means of paying homage to the original character. Ford powered racing cars have won the Indianapolis 500 many times. In the scene where Patience is told of the history of the Catwomen, she is pushed off the balcony and lands in the living room floor.

John Force has piloted his Drag Ford Mustang to several NHRA funny-car titles in recent seasons. The film was heavily criticized by both film critics and fans of the comic book character and was a failure in the box office, losing the producers far more money than it earned. Ford has a storied history in the Trans-Am series from the 1970s through today having won many championships and races with its Ford Mustang. Though Phillips has the same skills as the villain version of Catwoman, the film's story has nothing to do with Batman (who isn't mentioned during the film). Ford-Cosworth is currently the sole supplier of engines to the Champ Car World Series. The movie alludes to other women in the past who have been granted such cat- like abilities. Ford's racing teams debut the Fusion race car, replacing the Taurus, at the 2006 Daytona 500. Patience had gained the powers from the goddess Bastet, through a gathering of cats lead by an Egyptian Mau.

Major teams include Roush Racing and Robert Yates Racing. This film's Catwoman bore nearly no resemblance to the comic version, besides sharing the name "Catwoman." In the film, Berry played Patience Phillips, a woman who eventually became Catwoman, a hero with supernatural cat-like powers, after a near death experience. Ford is one of four manufacturers in the three NASCAR series: Nextel Cup, Busch Series, and Craftsman Truck Series. In 2004, Catwoman, a movie, starring Halle Berry as Catwoman. Ford has been active in a number of forms of motor sports. While many viewers and critics enjoyed the richness and complexity of the character, not to mention the way Pfeiffer looked and acted in the heavy makeup and the shiny black costume, fans of the original comic books disliked the notorious alterations and considered not only the character but the entire film to be more Tim Burton than Batman. Ford hybrids:. you've kind of a dark side, don't you?", to which she answers, "Not darker than yours, Bruce"), and this relationship seems to be Selina's only grip on sanity as her mental state seems to deteriorate (along with her costume, which is actually a metaphor of her) throughout the movie - now unrepressed thanks to her nightly alter-ego, the rage and resentment of her dark side are actually starting to destroy her.

The company is on track to selling 250,000 hybrids a year by 2010. behind the Cat"), just as Bruce Wayne finds a reflection of himself in Selina ("You.. The Hybrid Escape will also be the first hybrid vehicle to market with a Flexible Fuel capability to run on E85 ethanol-gasoline mixture [9]. the woman.. Ford was third to market with a hybrid car — the Ford Escape Hybrid, and the first to market with a Hybrid SUV / Crossover. Accordingly with the film's interest in the schizophrenic aspects of its characters, Catwoman finds a reflection of herself in Batman ("Who are you?", she asks him, "Who's the man behind the Bat? Maybe you can help me find.. Part of the challenge of successful marketing alternative and flexible fuel vehicles, is the general lack of establishment of sufficient infrastructure (fueling stations), which would be essential for these vehicles to be attractive to a wide range of consumers. She is at the same time a feminist version of Batman, defending meek damsels in distress - exactly what she was at the beginning of the film, and probably during most of her life - but insulting them for being so, and a terrorist of sorts, blowing up an entire floor of Shreck's department store and ultimately seeking to kill him.

Flexible fuel vehicles are designed to operate automatically on a wide range of available fuel mixtures - from pure gasoline, to ethanol-gasoline blends such as E85 (85% ethanol, 15% gasoline). Mysteriously given new life by alley cats (in a memorable Burton-esque scene) after her corrupt boss apparently kills her, her repressed rage and sexuality - and, as one could argue, some sort of mystic feline influence as well - create Catwoman, an extreme version of everything she was never allowed - by both society and herself - to be: a loveable rogue, a sexual predator and a powerful woman. Some CNG vehicles have duel fuel tanks - one for gasoline, the other for CNG - the same engine can operate on either fuel via a selector switch. Behind this cartoonish and rather stereotypical character, however, lies a shattered soul filled with frustration and self-loathing who only needs - and quite literally gets - a little push to break into insanity. The alternative fuel vehicles, such as some versions of the Crown Victoria especially in fleet and taxi service, operate on compressed natural gas - or CNG. As recreated by Daniel Waters and Tim Burton, Selina Kyle is a beautiful but shy and clumsy young woman who always says the wrong thing, thinks aloud, frequently insults herself and works as the harassed secretary of evil tycoon Max Shreck. Vehicles with this emblem are generally alternative fuel or flexible-fuel vehicles. Catwoman was played by Michelle Pfeiffer in the 1992 movie Batman Returns.

Many Ford vehicles now sport an emblem — a green leaf springing from a curving road-like twig — symbolic of the new "green" commitment to preserve the environment and reduce resource consumption, while delivering safe, economical, and effective products to the motoring public. Catwoman was voiced by a different actress, Gina Gershon, in the 2000s series The Batman. Bill Ford was one of the first top industry executives to make regular use of an battery electric vehicle, a Ford Ranger EV, while the company contracted with the United States Postal Service to deliver electric postal vans based on the Ranger EV platform. Whether her hair was dyed or her natural color was never made clear. [8]. In the second series, however, she appears to have shorter black hair. [7] In 2004, Ford sold 30,000 units in the region, falling far short of General Motors' 88,852 units and Nissan Motors' 75,000 units. In the first animated series Selina/Catwoman had blonde hair, coinciding with the release of Batman Returns, in which she was played by blonde actress Michelle Pfeiffer.

Half of the Ford/Lincoln vehicles sold in that country were Ford Crown Victorias. Barbeau also voiced Catwoman in the 2000s online animated series Gotham Girls. [6] Ford's distributor in Saudi Arabia announced in February 2003 that it had sold 100,000 Ford and Lincoln vehicles since commencing sales in November 1986. She was voiced by Adrienne Barbeau in 1992's Batman: The Animated Series, and its revamp in The New Batman Adventures. [5] Saudi Arabia, Kuwait, and the UAE are the biggest markets. She appeared on the Batman cartoon of the 1970s ("The New Adventures of Batman") wearing an all-new outfit that has never been seen outside that series. Ford and Lincoln vehicles are currently marketed in ten countries in the region. She appeared in the Batman cartoon of the 1960s (on the "Superman/Aquaman Hour") wearing the green costume she wore during that time.

Ford's market presence in the Middle East has traditionally been even smaller, partly due to previous Arab boycotts of companies dealing with Israel. Catwoman has been a major character in almost all of Batman's animated series. The Falcon model from Australia was also sold in South Africa, but was dropped in 2003. Cassandra," the next to last episode of the series. Ford now sells a local sedan version of the Fiesta (also built in India and Mexico), and the Focus and Mondeo Europe. An uncredited fourth woman played Catwoman as part of a villain team-up in "The Entrancing Dr. Ford bought a 45 per cent stake in Samcor following the demise of apartheid in 1994, and this later became, once again, a wholly owned subsidiary, the Ford Motor Company of Southern Africa. Lee Meriwether portrayed her in the 1966 "Batman" motion picture, based on the television series, when Newmar was unavailable.

Samcor began to assemble Mazdas as well, which affected its product line-up, which saw the European Fords like the Escort and Sierra replaced by the Mazda-based Laser and Telstar. Catwoman was at various times played by Julie Newmar and Eartha Kitt in the live-action Batman television series of the 1960s, her first other-media portrayal. Following international condemnation of apartheid, Ford divested from South Africa in 1988, and sold its stake in Samcor, although it licensed the use of its brand name to the company. She does not make an appearence in Batman: The Dark Knight Strikes Again. In the mid-1980s Ford merged with a rival company, owned by Anglo American, to form the South African Motor Corporation (Samcor). Note that The Dark Knight Returns does not hold continuty with most of the newer Batman or Justice League comics as it was written in the 80's and that Catwoman's profesion in it was most likely based on her profession in Frank Miller's earlier work Batman: Year One. Later Ford sourced its models from the UK and Australia, with local versions of the Ford Cortina including the XR6, with a 3.0 V6 engine, and a Cortina 'bakkie' or pick-up, which was exported to the UK. She finally appears at Batman's funeral where she yells at Clark Kent that she knows who killed Batman.

Ford in South Africa began by importing kits from Canada to be assembled at its Port Elizabeth facility. She warns him that the Joker is worse than ever, he kisses her and then leaves to follow the clue the Joker left. In Africa and the Middle East, Ford's market presence has traditionally been strongest in South Africa and neighbouring countries, with only trucks being sold elsewhere on the continent. He then apparently beats her, dresses her up in a Wonder Woman-esque outfit, ties her up, gags her and leaves her where Batman finds her later. Ford in Brazil produces a pick-up version of the Fiesta, which is also produced in South Africa, in right hand drive as the Ford Bantam. I'm lonely," second later on as an apparent prostitute whom the Joker uses to (after subjecting her to a mind control drug) gain acess to the governor through one of her girls. Models like the Ford Mondeo from Europe could now be imported completely built up. Catwoman appeared briefly in Frank Miller's Batman: The Dark Knight Returns, first early on as a phone message "Bruce, Selina.

Consequently, the Ford Fiesta is only built in Brazil, and the Ford Focus only built in Argentina, with each plant exporting in large volumes to the neighbouring country. [3]. With the advent of Mercosur, the regional common market, Ford was able to rationalise its product line-ups in those countries. The writer then revealed that the reason for Selina's retirement is that she's pregnant. Autolatina was dissolved in the 1990s. Selina is so smooth and polished; it's fun to write about someone who's a little rougher, a little sloppier." [2]. In the 1980s, Ford merged its operations in Brazil and Argentina with those of Volkswagen to form a company called Autolatina, with which it shared models. She's also going to handle her duties of protecting the East End in a completely different way than Selina, which so far has been very interesting to write.

For example, the Corcel and Del Rey in Brazil were originally based on Renaults. She's had training, and she's been on the mean streets, but she's going to make some mistakes. In some cases, it based its models on those of other manufacturers whose plants it had taken over. Writer Will Pfeifer has stated on the new Catwoman, "Without revealing any identities, the new Catwoman is someone with less experience than Selina Kyle -- though she's not completely inexperienced, and she's been part of that shadowy world Catwoman inhabits for years. In South America, Ford has had to face protectionist government measures in each country, with the result that it built different models in different countries with no rationalisation or economies of scale. In the new year, Selina Kyle has been forced to leave the East End and is no longer Catwoman, and someone new has replaced her. It has since added Fusion, Fiesta, Mondeo and Endeavour to its product line. After Infinite Crisis #7, the DC Universe will jump forward one year in time.

Ford came to India in 1998 with its Ford Escort model, which was later replaced by locally produced Ford Ikon in 2001. Afterwards, she was seen covering her bed with past versions of her Catwoman costume. Ford also has a joint venture with Lio Ho in Taiwan, which assembled Ford models locally since the 1970s. Catwoman's response to this revelation was unequivocal: she pitched Zatanna out a window. Ironically, Hyundai also manufactured the Ford Cortina until the 1980s. Light and Batman. Through its relationship with Mazda, Ford also acquired a stake in South Korean manufacturer Kia, which later built the Ford Aspire for export to the United States, but later sold the company to Hyundai. Zatanna gave no reason for her actions, but in flashback it was shown that she had acted with the consent and aid of five of the seven JLA members who had helped her mindwipe Dr.

and Asia as the Ford Festiva. Zatanna proceeded to explain to Catwoman that she had magically tampered with Catwoman's mind, forcibly turning her from villain to hero. The smaller Mazda 121 was also sold in the U.S. After she was done, Zatanna appeared at her side, informing her that she had some "bad news", hinting at an important revelation about her past. as the Mercury Tracer, while the 1989 American Ford Escort was based on the Laser/Mazda 323. Capitalizing upon the advantage which her "resurrection" provided her (the villains believing she had somehow managed to cheat death), Catwoman dismantled the new East End cadre of criminals, one villain at time. The Laser was also built in Mexico and sold in the U.S. The man impersonated her, and allowed several villains to shoot and dismember him, giving the impression to the underworld that Catwoman was really dead (like Clayface, the man was able to survive what would otherwise be fatal wounds).

The Laser was one of the most successful models sold by Ford in Australia, and outsold the Mazda 323, despite being almost identical to it. Selina made a deal with a former criminal who had powers similar to Clayface's, who had promised to help her in exchange for his freedom. However, with the acquisition of a stake in Japanese manufacturer Mazda in 1979, Ford began selling Mazda's Familia and Capella (also known as the 323 and 626) as the Ford Laser and Telstar. While her initial intentions were unclear, Selina shared her plans to infiltrate and destroy the cadre of East End villains with Batman. Ford's presence in Asia has traditionally been much smaller. At the start of the recent storyline ("The One You Love"), an influx of supervillains seized control of the East End, leaving Selina with no choice but to join the new incarnation of the Secret Society. In Australia they comprise over 20% of the new car market. Selina had no inkling that any villains had been mindwiped until Batman informed her of the events of Identity Crisis, and he now worries that her reformation may be due to mental manipulation.

In both Australia and New Zealand, the Commodore and Falcon outsell all other cars. However, it is now unclear if her reformation was the result of a mindwipe by Zatanna, a procedure known to deeply affect and, in at least one case, physically incapacitate its victims. These cars produce over 400bhp and are built in small numbers to increase their value as collectors' cars. Catwoman appears to be completely reformed, and her love for Batman true (although brash and unpredictable). In addition, Ford Australia sells highly-tuned Falcon sedans and utes through its performance car division, Ford Performance Vehicles. In response to Batman's inquiry about her wounds, Selina departed the Batcave after curtly informing Batman that he had already "done enough.". A ute (short for "utility," known in the US as pickup truck) version is also available with a similar range of drivetrains. However, this was something of a hollow victory, since all recognized that Despero was able to pit the JLA members against one another by drawing upon pre-existing animosities and distrust.

High performance variants of the Falcon running locally-built engines produce up to 390bhp. After a fierce struggle, Despero was subdued. Like its General Motors rival, the Holden Commodore, the 4.0 liter Falcon retains rear wheel drive. When Despero and a faction of brainwashed League members infiltrated the cave and succeeded in brainwashing Batman, Catwoman was able to send a distress call out to the unaffected League members. Ford of that name, but since then has been entirely designed and manufactured locally. Wounded, she was taken to the Batcave to recover. Between 1960 and 1972, the Falcon was based on a U.S. Recently in the JLA story arc Crisis of Conscience, Catwoman further proved herself an ally when she fought alongside Batman and the League against the old Secret Society, of which she had once briefly been a member.

In Australia and New Zealand, the popular Ford Falcon is considered the typical (if not particularly economical) family car, though it is considerably larger than the Mondeo sold in Europe. At the end, Catwoman broke off their relationship when Batman believed that it had been influenced by the villain Hush. Another joint venture plant near Setubal in Portugal, set up in collaboration with Volkswagen, assembles the Galaxy people carrier as well as its sister ship, the VW Sharan. During the Hush storyline in Batman #608-#619, Batman and Catwoman briefly worked together and had a short affair, during the course of which Batman revealed his true identity to her. This new production facility was set up near Kocaeli in 2002, and its opening marked the end of Transit assembly in Genk. This series met with critical and fan acclaim, especially for its first 25 issues. Ford-Otosan, established in the 1970s, manufactures the Transit Connect compact panel van as well as the "Jumbo" and long wheelbase versions of the full-size Transit. In this series, Selina Kyle, joined by new supporting cast members Holly and Slam Bradley (a character from the early Golden Age DC Comics), became protector of the residents of Gotham’s East End, while still carrying out an ambitious career as a cat burglar.

Ford also owns a joint venture production plant in Turkey. This storyline led in to the newest Catwoman series in late 2001 (written by Brubaker initially with Cooke, later joined by artist Cameron Stewart). Transit production is in Kocaeli (Turkey), Southampton (UK), and Transit Connect in Kocaeli. In a backup storyline Trail of the Catwoman, by writer Ed Brubaker and artist Darwyn Cooke, the reader followed private detective Slam Bradley's attempts to find out what really happened to Selina Kyle. Petersberg (Russia). Catwoman then appeared in a series of backup stories in Detective Comics #759 to #762. Elsewhere in continental Europe, Ford assembles the Mondeo range in Genk (Belgium), Fiesta in Valencia (Spain) and Cologne (Germany), Ka in Valencia and Focus in Valencia, Saarlouis (Germany) and St. Soon afterwards she disappeared and was thought killed by the assassin Deathstroke the Terminator, ending her series at #94.

Ford's Halewood Assembly Plant was converted to Jaguar production. Although later cleared, she displayed increasingly erratic behavior throughout the story. It owns the Jaguar, Land Rover, and Aston Martin car plants in Britain which are still operational. When later that year during the Officer Down storyline in the Batman titles, Catwoman was initially the chief suspect. Ford also produced the Thames range of commercial vehicles although the use of this brand name was discontinued circa 1965. Harleen Quinzel (the supervillain Harley Quinn), became mentally unbalanced. Development of European Ford is broadly split between Dunton in Essex (powertrain, Fiesta/Ka and commercial vehicles) and Cologne (body, chassis, electrical, Focus, Mondeo) in Germany. While in prison, she escaped, and under the influence of Dr.

It was the first time in more than eighty years that Ford cars had not been made in Britain, although production of the Transit van continues at the company's Southampton facility, engines at Bridgend and Dagenham, and transmissions at Halewood. However immediately following that, she was arrested by Commissioner Gordon and put on trial, followed by being sentenced to imprisonment. In 2001, Ford ended car production in the UK. As Catwoman, Kyle assisted Batman against Lex Luthor in the reconstruction of the city. The Focus has been one exception to this, which has become America's best selling compact car since its launch in 2000. Selina then returned to Gotham, which at this time was in the midst of the No Man's Land storyline. In Asia, models from Europe are not as competitively priced as Japanese-built rivals, nor are they perceived as reliable. However, her plans were ruined when the supervillain the Trickster inadvertently connected Kyle to her Catwoman alter ego.

have been disappointing. She intended to use this position to run for mayor. Increasingly, Ford Motor Company has looked to Ford of Europe for its "world cars," such as the Mondeo, Focus, and Fiesta, although sales of European-sourced Fords in the U.S. As the series neared its end, Selina moved to New York and through blackmail, became first corporate vice president, then CEO of Randolf Industries, a mafia-influenced company. The Ford Sierra replaced the Taunus and Cortina in 1982, drawing criticism for its radical aerodynamic styling, which was soon given nicknames such as "Jellymould" and "The Salesman's Spaceship". The series also fleshed out more of her origin, revealing her beginnings as an underage thief, her difficult period in juvenile incarceration, and the training she received from superhero Ted (Wildcat) Grant. Rationalisation of model ranges meant that production of many models in the UK switched to elsewhere in Europe, including Belgium and Spain as well as Germany. Storylines included her adoption of a teenage runaway named Arizona, whom she briefly took on as a sidekick; aiding the criminal Bane, followed by helping Azrael to defeat him; and Selina Kyle as a reluctant government operative.

Later on, the Ford Taunus and Ford Cortina became identical, produced in left hand drive and right hand drive respectively. This series, written by an assortment of writers but primarily penciled by Jim Balent, generally depicted the character as an international thief with an ambiguous moral code. At first, Ford in Germany and the United Kingdom built different models from one another until the late 1960s, with the Ford Escort and then the Ford Capri being common to both companies. In 1993, following the success of Batman Returns and Selina Kyle’s prominent role in that film, Catwoman was given her first ongoing series. One recent exception is the Focus — The European model has sold strongly on both sides of the Atlantic. However, characters introduced in these stories (such as Selina’s young friend Holly from Batman: Year One and her sister Maggie from the 1989 miniseries) continue to appear regularly in the Catwoman series, and aspects of those plots are occasionally referenced, including recent issues that show Hollie remembering her days as a prostitute with Catwoman. The Mondeo was dropped by Ford Australia, because the segment of the market in which it competes had been in steady decline, with buyers preferring the larger local model, the Falcon. It is currently unclear how much of these stories remain canonical to Catwoman’s current origin, as various stories and editors' statements over the years since then have stated that Selina was never a prostitute and that other events depicted in those stories never happened.

The small European model Ka, a hit in its home market, did not catch on in Japan, as it was not available as an automatic. Though more circumstantial evidence was added to the theory of Selina's Falcone heritage, no definitive proof was provided. models such as the Ford Taurus have fared poorly in Japan and Australia, even when produced in right hand drive. Selina's connection to the Falcone family was further explored in the recent miniseries Catwoman: When in Rome (2004-5). Attempts to globalize the model line have often failed, with Europe's Ford Mondeo selling poorly in the United States, while U.S. Further, Batman: Dark Victory, the sequel to The Long Halloween, implied that Catwoman suspected she was the long-lost illegitimate daughter of Carmine Falcone, although she found no definitive proof of this. were essentially versions of those sold on the home market, but later on, models specific to Europe were developed and sold. This led Selina to kill Stan, leaving Selina in an unbalanced mental state.

Initially, Ford models sold outside the U.S. This series showed how Catwoman’s early career was tinged with tragedy as her former pimp Stan abducted Selina's sister Maggie and violently abused her. Ford's non-manufacturing operations include organizations such as automotive finance operation Ford Motor Credit Company. Birch. Its prestige brands, with the exception of Lincoln, are managed through its Premier Automotive Group. This origin was expanded on in the 1989 Catwoman limited series (collected in trade paperback form as Catwoman: Her Sister's Keeper) by writer Mindy Newell and artist J.J. It has spun off its parts division under the name Visteon. In the course of the story, the origin of Catwoman was also re-envisioned, as a 5'7" Selina Kyle was reintroduced as a cat-loving prostitute/dominatrix who was inspired to become a costumed cat burglar when she saw Batman in action.

of Jaguar), and Land Rover, and Volvo Cars from Sweden, as well as a controlling share (33.4%) of Mazda of Japan, with which it operates an American joint venture plant in Flat Rock, Michigan called Auto Alliance. A revision in Catwoman's origin, and the introduction of the modern version of her, came in 1986 when writer Frank Miller and artist David Mazzucchelli produced Batman: Year One, a revision of Batman’s origin. Since 1989, Ford has acquired British nameplates Aston Martin, Jaguar, Daimler (div. Several stories in the 1970s featured Catwoman committing murder, something that neither the Earth-One or Earth-Two versions of her would ever do; this version of Catwoman was assigned to the alternate world of Earth-B, an alternate Earth that included stories that couldn't be considered canonical on Earth-One or Earth-Two. Ford also has a cooperative agreement with Russian automaker GAZ. Catwoman's first Silver Age appearance was in Superman's Girl Friend Lois Lane #70 (November 1966); afterwards, she continued to make appearances across the various Batman comics. Ford has major manufacturing operations in Canada, Mexico, the United Kingdom, Germany, Brazil, Argentina, Australia, China, and several other countries, including South Africa where, following divestment during apartheid, it once again has a wholly-owned subsidiary. The Earth-Two/Golden Age Selena Kyle eventually died in the late 1970s after being blackmailed by a criminal into going into action again as Catwoman (as shown in DC Super-Stars #17).

Later, in 1985, the Merkur brand was introduced; it met a similar fate in 1989. Selina enjoyed this experience so much she decided to become a professional costumed cat burglar, and thus began a career that would repeatedly lead to her encountering the Batman. In 1958, Ford introduced a new marque, the Edsel, but poor sales led to its discontinuation in 1960. However, her husband had kept her jewelry in his private vault, and she had to break into it to retrieve the jewelry. Today, Ford Motor Company manufactures automobiles under the Lincoln and Mercury brand names. It was revealed that Selina Kyle had been the wife of an abusive man, and eventually decided to leave her husband. A joint venture with Mahindra and Mahindra Limited of India ended with the sale of Ford's 15 percent stake in 2005. In Brave and the Bold #197, the Golden Age origin of Catwoman given in Batman #62 was elaborated on, after Selina revealed that she never actually had amnesia.

The sale was completed on December 22, 2005. In the 1970s comics, a series of stories taking place on Earth-Two (the parallel Earth that was retroactively declared as the home of DC's Golden Age characters) revealed that on that world, Selina reformed in the 1950s (presumably after the events of Batman #69) and had married Bruce Wayne; soon afterwards, the couple gave birth to their only child, Helena Wayne (the Huntress). Ford's realignment also included the sale of its wholly-owned subsidiary, Hertz Rent-a-Car to a private equity group for $15 billion in cash and debt acquisition. Selina appeared again as a criminal in Batman #84 and Detective Comics #211, her final appearance for many years (until 1966). automotive market share since the mid-late 1990s. She wound up reforming and stayed on the straight and narrow for several years, helping out Batman in Batman #65 and #69, until Selina decided to return to a life of crime in Detective Comics #203. These cutbacks are consistent with Ford's roughly 25% decline in U.S. In Batman #62, it was revealed that Catwoman (after a blow to the head jogged her memory) was an amnesiac flight attendant who had turned to crime after suffering a prior blow to the head during a plane crash she survived (although in the final issue of The Brave and the Bold, she later admitted that she made up the amnesia story because she wanted a way out of the past life of crime).

Up to 30,000 hourly and salaried jobs (28% of the total workforce) in North America over the next six years are expected to be eliminated [4], which is comparable to similar cutbacks previously announced at General Motors. There have been many versions of Catwoman's origins and backstory seen in the comic books over the decades. Louis), Atlanta Assembly (near Atlanta), Batavia Transmission (Batavia, Ohio), Windsor Casting (Windsor, Ontario, Canada), and Wixom Assembly (Wixom, Michigan). . Louis Assembly (near St. It has a more high tech look, with domino-shaped infrared goggles on her cowl. Among these are plants in St. Ed Brubaker, the master-mind behind the 2001 revamp of the character, has stated that Selina's current costume was inspired by Emma Peel's iconic catsuit [1].

"The Way Forward" includes resizing the company to match current market realities, dropping some unprofitable and inefficient models, consolidating production lines, and shutting down seven vehicle assembly plants and seven parts factories. In recent years, she has usually alternated between these two costumes. Fields previewed the Plan, dubbed "The Way Forward", at the December 7, 2005 board meeting of the company; and it was unveiled to the public on January 23, 2006. In the 1990s, she usually wore a skintight purple bodysuit, before switching to a black leather outfit that recalls Michelle Pfeiffer's Catwoman costume in Batman Returns. In the latter half of 2005, Chairman Bill Ford asked newly-appointed Ford Americas Division President Mark Fields to develop a plan to return the company to profitability. In the 1960s, Catwoman's bodysuit was green in color, which was typical of villains of that era. Making good profits across the product line requires that the company reduce the costs of development and production, while introducing new products that connect with consumers. Later, she wore a dress with a hood that came with ears, and still later, a bodysuit with attached boots and either a domino or glasses-mask.

Over time, it hopes to make more of its product line profitable instead of relying on a limited portion of the products for profit. Catwoman, in her first appearance, wore no costume or disguise at all, and it was not until her next appearance that she donned a mask, which was a theatrically face-covering cat-mask that had the appearance of a real cat, rather than a more stylized face mask seen in her later incarnations. Ford responded to the circumstances that lead to the bond downgrade by creating a plan to reduce the company's fixed capital costs while maintaining a special focus on cars and car-based crossover vehicles. She represents a gray area in Batman's otherwise black and white life where the line between good and evil blurs, and his attraction to her stems from this perception that, in her way, she's kind of a female version of himself: another dark, beautiful creature that prowls the night. However, Ford hopes to reverse this trend, with the introduction of the new 2006 Ford Fusion, Mercury Milan, and Lincoln Zephyr midsize cars, which are expected to compete well in this segment. Although originally introduced as an opponent for Batman, Catwoman's status as hero or villain is ambiguous; she has her own moral code (she abhors killing, though has resorted to it at times) and has occasionally teamed up with Batman and other heroes against greater threats, even saving the lives of the entire Justice League on one occasion. For owners who frequently trade in and for those who lease their vehicles, the resale values are reflected in substantial cost differences with domestic vehicles costing more in overall costs. Her real name "Selina" derives from the ancient lunar deity Selene.

These perceptions are reflected in the used car market by higher values for these foreign models. Created by Bill Finger and Bob Kane, she first appeared in Batman #1 (Spring, 1940), where she was initially known as "The Cat". As far as the other non-truck models, many (with the notable exception of the 2005 Mustang) have been disadvantaged in the marketplace owing to a perception by buyers that foreign manufactures (especially Toyota, Honda, and Hyundai) deliver better value in terms of fuel economy, reliability, and build quality. Catwoman (real name Selina Kyle) is a DC Comics character, associated with the Batman franchise. These vehicles were revealed at the 2006 North American International Auto Show and other car shows. In the fall of 2006, Ford is scheduled to introduce the 2007 Ford Edge, Lincoln MKX, and Mazda CX-7.

These vehicles have proven to be very popular in the market, and Ford has introduced such vehicles as the Escape (including a Hybrid-Electric version), along with the similar Mercury Mariner and Mazda Tribute, and the Freestyle and Volvo XC70 and Volvo XC90 crossover SUVs. Foreign manufacturers, not having the truck manufacturing capabilities to form a platform base for similar vehicles, have instead introduced so called "crossover" SUV's — vehicles built on an automobile or minivan platform rather than a truck chassis. Due to higher fuel prices, there has been a decrease in the profits on these vehicles owing to "incentives" (in the form of rebates or low interest financing), which were needed due to declining sales. These downgrades were a recognition of high health care costs for an aging workforce and of the dependence of the company on profits from the sales of sport utility vehicles.

In May 2005, several bond rating agencies downgraded the bonds of Ford Motor Company to below investment grade (so called "junk bonds"). Ford also continues to study Fuel Cell-powered electric powertrains, and is currently demonstrating hydrogen-fueled internal combustion engine technologies, as well as developing the next-generation hybrid-electric systems. The similar Mazda Tribute will also receive a hybrid-electric powertrain option, along with many other vehicles in the Ford vehicle line. The Escape's platform mate Mercury Mariner is also available with the hybrid-electric system in the 2006 model year—a full year ahead of schedule—due to high demand.

Ford did achieve significant progress toward improving fuel efficiency during 2005, with the successful introduction of the Hybrid-Electric Escape. However in 2003, Ford announced that competitive market conditions, and technological and cost challenges, would prevent the company from achieving this goal. In 2000, under the leadership of the current Ford chairman, William Clay (Bill) Ford, the Company stunned the industry (and pleased environmentalists) with an announcement of a planned 25 percent improvement in the average mileage of its light truck fleet — including its popular SUVs — to be completed by the 2005 calendar year. Henry Ford's great-grandson, William Clay Ford Jr., is the company's current Chairman of the Board and CEO.

Alex Trotman was Chairman and CEO from 1993-1998, and Jacques Nasser served at the helm from 1999-2001. Harold Poling served as Chairman and CEO from 1990-1993. By 1967, Ford had expanded into Europe. In the 1950s, Ford introduced the Thunderbird.

"Hank the Deuce" led Ford to became a publicly traded corporation in 1956; however, the Ford family maintained controlling interests in the company through a series of preferred stocks. Henry Ford II, grandson of Henry Ford, served as President from 1945-1960, and as Chairman and CEO from 1960-1980. [3]. In 1925, Ford expanded its reach into the luxury auto market through its acquisition of the Lincoln Motor Company, and the Mercury division was established in the 1930s to serve the mid-price auto market.

Due to market constraints, however, the company finally gave in and followed its competitors' lead when on December 2, 1927, Ford unveiled the redesigned Ford Model A and retired the Model T. Ford resisted following suit, insisting that such credit would hurt the consumer and the economy. They also extended credit so consumers could buy these more expensive automobiles. General Motors and other competitors began offering automobiles in more colors, and with more features and luxuries.

To keep prices low, Ford (at the behest of its owner, Henry Ford) offered few features. The company's goal was to produce an inexpensive automobile that any worker could afford. The Ford company lost market share during the 1920s due to the rise of consumer credit. On January 1, 1919, Edsel Ford succeeded his father as president of the company, although Henry Ford still kept a hand in management.

Referring to the Model T, Henry Ford is reported to have said that "any customer can have a car painted any color that he wants so long as it is black." This was because black paint was quickest to dry; earlier models had been available in a variety of colors. By the end of 1913, Ford was producing 50% of all cars in the United States, and by 1918 half of all cars in the country were Model T's. However these innovations were not popular, and in order to stop the staff deserting the monotonous jobs, on January 5, 1914, Ford took the radical step of doubling pay to $5 a day, and cut shifts from nine hours to an eight hour day — moves that were not popular with rival companies, although seeing the increase in Ford's productivity, most soon followed suit. Ford introduced the world's first moving assembly line on December 1 that year, which reduced chassis assembly time from 12½ hours in October to 2 hours, 40 minutes.

The company was forced to move production to the much larger Highland Park Plant to keep up with the demand for the Model T, and by 1913 had developed all of the basic techniques of the assembly line and mass production. The first Model Ts were built at the Piquette Manufacturing Plant. In 1908, the Ford company released the Ford Model T. Groups of two or three men worked on each car from components made to order by other companies.

During its early years, the company produced just a few cars a day at the Ford factory on Mack Avenue in Detroit. Ford was launched from a converted wagon factory, with $28,000 cash from twelve investors. . As the individual work tasks became simple and repetitive this allowed the use of unskilled laborers who could be quickly trained for a single task (though it also removed most of the satisfaction that a worker performing multiple tasks may enjoy).

The use of a chain-driven track to move the vehicles to the workers was unique in the industry and quickly became the preferred method for volume production. Ford implemented the ideas of Eli Whitney, who developed one of the first assembly lines using interchangeable parts, which made it possible to put the cars together at a much lower cost and with greater reliability and repeatability. Ford introduced methods for large-scale manufacturing of cars, and large-scale management of an industrial workforce. Ford remains one of the world's ten largest corporations by revenue.

Toyota surpassed Ford in revenue starting in 2004. In its 20th century heyday, Ford, along with General Motors and Chrysler, were known as Detroit's "Big Three" automakers, companies that dominated the American auto market. The automaker was founded by Henry Ford in Dearborn, Michigan, United States (where the company is currently headquartered), and incorporated on June 16, 1903. The Ford Motor Company (often referred to as Ford; sometimes nicknamed FoMoCo), NYSE: F is a multinational corporation that manufactures automobiles.

January 23, 2006. Washington Post. ^  Ford to Cut Thousands of Jobs and Close 14 Factories. ^  Ford Motor Company - History.

[11]. Rochester, New York:St Ives Inc Case-Hoyt. 2003 Annual Report. Ford Motor Company.

2009– Ford Edge/Lincoln MKX. 2009– Ford Five Hundred/Mercury Montego. 2008– Ford Fusion/Mercury Milan. 2006– Mercury Mariner.

2004– Ford Escape.