Evisu

The company is named after 'Evis', 'Evisu' or 'Ebisu' the buddhist god of money. Since 1979 it has always had a partly or completly topless woman on page nine which is referred to as Side 9 Pigen (translated, "The Page 9 Girl"), a Danish equivalent of the English Page Three girl. The Evisu logo (which was created by Yamane) is a stylized gull, and is still hand-painted onto some styles of jean, as it was by Yamane when the company was first founded. It gets a small share of its income from sex ads. The brand was originally called Evis, but was changed to Evisu in 1991. Ekstra Bladet is a Danish tabloid newspaper focussing on sensationalist stories. Sometimes referred to as "Rolls Royce of Jeans", the brand was founded in 1988 in Osaka, Japan by Hidehiko Yamane.

Evisu, a Japanese clothing company that specializes in producing unique demin wear through the use of vintage looms, and other labour-intensive methods with as little use of modern machinery as possible.