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Costco

Costco Wholesale Corporation NASDAQ: COST is the largest membership warehouse club chain in the world, and headquartered in Issaquah, Washington, United States, with its flagship warehouse #1 in nearby Seattle.

History

Costco's first location, opened in 1976 under the "Price Club" name, was housed in a Quonset hut in San Diego. Its unique model of serving primarily small-business owners proved very successful, prompting James Sinegal and Jeffrey Brotman to open the first Costco warehouse location in Seattle. This new venture proved very successful; Costco became the first company ever to grow from zero to $3 billion in sales in less than six years. In 1993, Costco and Price Club merged, forming "PriceCostco." The combined company had 206 locations generating $16 billion in annual sales and created the company's current structure. Costco's web site was first introduced in 1995, and it started conducting e-commerce in 1998 at Costco.com. In 1997, PriceCostco changed its name back to Costco, under which the company currently operates. Costco has also changed the site of its corporate headquarters from the city of Kirkland, Washington, to Issaquah, Washington.

Costco today

Patrons entering a typical Costco warehouse

As of July 2005 Costco has 456 locations:

  • 336 in the United States and Puerto Rico,
  • 65 in Canada,
  • 25 in Mexico,
  • 16 in the United Kingdom (1 additional store opening soon),
  • 5 in South Korea,
  • 5 in Japan, and
  • 4 in Taiwan.

Costco employs about 103,000 full- and part-time employees, and for fiscal year 2004, ended in August, the company's store sales rose 13% to $47.1 billion. Costco's closest competitor, Wal-Mart-owned Sam's Club, has two hundred more stores than Costco, yet routinely earns more than $1 billion less in revenues each year. As of 2005, Sinegal and Brotman act as Chief Executive Officer and President and Chairman, respectively.

Sales model

Typical Costco warehouse interior

Costco's success is a result of its focus on selling products at low prices, often at very high volume. These goods are usually bulk-packaged and sold primarily to large families, small businesses and small business owners' families. As a warehouse club, Costco is open to only members and their guests, except for purchases of liquor, gasoline and prescription drugs in some US states due to state law and liquor license restrictions. The food court where one can purchase fast food items such as hot dogs and pizza is open to both members and non-members. Memberships must be purchased in advance; the cheapest membership costs $45 for one year. Purchases made at Costco's website do not require a membership, however a 5% surcharge is added to purchases made by non-members. Purchases made with gift cards, called Costco cash also do not require a membership.

Costco is able to charge sometimes astonishingly low prices by keeping overhead low, returning savings to consumers. In fact, many senior executives, including Costco's CEO, use office furniture that was purchased from the Boeing Company when Costco was started. Costco doesn't have a public relations department either, believing it is unnecessary. The corporate jet is not used unless it is filled to capacity. The company's warehouses are sparsely decorated, with the exception of colorful marketing banners. Most products are delivered to the store on shipping pallets, and the pallets are used to display products for sale on the retail floor. This contrasts with other retailers who take the additional trouble to break down pallets and stock individual products on shelves. Costco caps its profit margin on most products at 14% and allows itself slightly higher margins only on its Kirkland Signature store brand (a name derived from its previous headquarters in Kirkland) with a strict 15% profit limit.

Besides frugality, Costco is also famous for its idiosyncratic inventory practices. Unlike many retailers, stores do not maintain a full range of every product type and every major brand within each product category. Rather, stores carry only a few very popular product categories and selected products within each category.

Costco concentrates more on overall value than the lowest possible price for its product range. Many of the products it stocks are high quality at a reasonable cost instead of inferior quality at a low price.

In some product categories, the company does not rotate products often, so customers can expect certain brands of snacks or beverages to be in stock indefinitely. In many other categories the company constantly seeks the best deals currently available, so products will appear and disappear over short periods of time. This encourages consumers to regularly visit their local warehouse for surprise deals.

Since Costco has such high sales volume and rapid inventory turnover, it is able to receive cash from the sale of a large portion of its inventory before it has to pay back its suppliers. This use of float is a major advantage in its own right; Costco is essentially borrowing money from their suppliers with no interest.

Employees

Costco is noted for providing full benefits and comparatively generous compensation to its employees. For instance, a cashier with four years of experience can earn more than $40,000 with full benefits, including medical, dental, Rx, disability, and life, and is even entitled to participate in a 401k program and purchase stock options.

These perks are the highest in the industry and especially surprising considering Costco's price-centric sales strategy (similar to Wal-Mart's, a company criticized for its low pay and refusal to offer benefits to most employees). A recent estimate (New York Times, July 17, 2005) puts Costco's average pay at $17 per hour, or 42% higher than Walmart-owned "Sam's Club". Wall Street analyst Bill Dreher of Deutsche Bank criticized Mr. Sinegal in 2004, saying "it's better to be an employee or a customer than a shareholder." Sinegal counters that good wages and benefits more than pay for themselves by holding down employee turnover, reducing employee theft and by appealing to a certain percentage of affluent customers who appreciate that the low prices do not come at the workers' expense.

Products

Typical Costco food concession

Over the years, Costco has gradually expanded its range of products and services. Initially it preferred to sell only boxed products that could be dispensed by simply tearing the shrinkwrap off a pallet. It now sells many other products that are more difficult to handle, such as fresh produce, meat, seafood, fresh baked goods, flowers, clothing, books, software, home electronics, jewelry, art and furniture. Many stores have tire garages, pharmacies,Hearing Aid Centers, optometrists, photo processing and gas stations. Some locations have liquor stores which are usually separate in order to comply with liquor license restrictions. Costco also acts as a broker for services such as investment products and travel including air travel and cruise vacations. They have also introduced an automobile purchasing program where members can purchase new cars at specially arranged prices.

Costco has a very generous product return policy that allows customers to return most products indefinitely. Unlike other stores, Costco allows returns of opened media. Many people take advantage of this with DVDs, software and other media. Buyers effectively "rent" the product temporarily by buying and later returning it for a refund. Computers, which most retailers loathe to accept for a refund, have a six-month return period. Even the membership fee is fully refundable at any time.

Finally, Costco is well known for its hot dog stands. These began as stand-alone impromptu arrangements outside of warehouses but are now built directly into current warehouses as actual mini-restaurants. As a matter of fact, the price of the hot dog and soda is still the same price as it was when they first opened, $1.50, a price Jim Sinegal has stated will remain indefinitely. The hot dogs used are kosher and the brands used are Sinai Kosher or Hebrew National. The company has added other types of food, such as pizza, chicken bakes, chicken salad, smoothies, churros, pretzels and ice cream. The chicken strips found in chicken bakes are the same chicken strips used in the chicken salads. A yearly event (usually in mid-July) is pizza week, where $3 coupons are distributed for whole pizzas.

Criticism

Costco tore down the Casino de la Selva in Cuernavaca, Mexico, to build a store there and has faced opposition [1] from TIAA-CREF shareholders as well as its own shareholders [2]. Costco has issued a document [3] clearly leveled at the charges of mural damage and unnecessary tree removal.


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Costco has issued a document [3] clearly leveled at the charges of mural damage and unnecessary tree removal. This was shown in October of that year and is called Renault Identité. Costco tore down the Casino de la Selva in Cuernavaca, Mexico, to build a store there and has faced opposition [1] from TIAA-CREF shareholders as well as its own shareholders [2]. In 2004, French typeface designer Jean-François Porchez was commissioned to design a replacement. A yearly event (usually in mid-July) is pizza week, where $3 coupons are distributed for whole pizzas. This type family is said to have been designed not for prestige reasons, but mainly to save costs at a time where the use of typefaces was more costly than it is now. The chicken strips found in chicken bakes are the same chicken strips used in the chicken salads. Both the Renault logo and its documentation (technical as well as commercial) had used a specially designed typeface called Renault, developed by British firm Wolff Olins.

The company has added other types of food, such as pizza, chicken bakes, chicken salad, smoothies, churros, pretzels and ice cream. Renault has regularly topped the French car sales charts, fighting off fierce competition from Citroën and Peugeot. The hot dogs used are kosher and the brands used are Sinai Kosher or Hebrew National. The Renault 12 (1970), Renault 5 (1972), Renault 20 (1976), Renault 25 (1985) and Renault Laguna (2002) have all achieved runners-up in spot in the competition. As a matter of fact, the price of the hot dog and soda is still the same price as it was when they first opened, $1.50, a price Jim Sinegal has stated will remain indefinitely. Renault cars have performed well in the European Car of the Year awards: the Renault 16 (1966), Renault 9 (1982), Renault Clio (1991), Renault Mégane Scénic (1997), Renault Mégane (2003) and Renault Clio III (2006) have all won the award. These began as stand-alone impromptu arrangements outside of warehouses but are now built directly into current warehouses as actual mini-restaurants. Conversly if the team is unsuccessful in future it can be expected that Ghosn will withdraw resources from the sport.

Finally, Costco is well known for its hot dog stands. In short he will continue Renault's investment in F1 as long as the team is successful and can use the resulting publicity for wider commercial gain. Even the membership fee is fully refundable at any time. However at the 2005 French Grand Prix Ghosn set out his policy regarding the company's involvement in motorsport:. Computers, which most retailers loathe to accept for a refund, have a six-month return period. Questions have been raised regarding Renault's commitment to its Formula One team, particularly with the appointment of Carlos Ghosn as CEO. Buyers effectively "rent" the product temporarily by buying and later returning it for a refund. 2004 saw the Renault team finish a close third in the Constructors' Championsip and in 2005 the team won both Constructors' and Drivers' titles (with Fernando Alonso).

Many people take advantage of this with DVDs, software and other media. Renault also took over the Benetton F1 team in 2001, and quickly became very competitive, Fernando Alonso winning Renault's first race in its second incarnation at the 2003 Hungarian Grand Prix. Unlike other stores, Costco allows returns of opened media. However, the team were to win their first race on home soil in Dijon a mere two years later and by the early eighties, every front-running Formula One team used turbochargers. Costco has a very generous product return policy that allows customers to return most products indefinitely. Initially, Renault's entry into Formula One in 1977 was ridiculed when the team's first design included such curiosities as a turbocharger. They have also introduced an automobile purchasing program where members can purchase new cars at specially arranged prices. In the late seventies and early eighties, Renault began to involve itself more heavily in motorsport, setting up a dedicated motorsport division called Renault Sport, and winning the Le Mans 24 Hours (once again in collaboration with Alpine) while achieving success in both rallying (with the Renault 5 Turbo) and Formula One.

Costco also acts as a broker for services such as investment products and travel including air travel and cruise vacations. Motorsport has long been recognised as an effective marketing tool for automobile manufacturers. Some locations have liquor stores which are usually separate in order to comply with liquor license restrictions. See List of Renault vehicles. Many stores have tire garages, pharmacies,Hearing Aid Centers, optometrists, photo processing and gas stations. Current members of the board of directors of Renault are: Yves Audvard, Michel Barbier, Alain Champigneux, François de Combret, Charles de Croisset, Carlos Ghosn, Jean-Louis Girdolle, Itaru Koeda, Marc Ladreit de Lacharrière, Dominique de La Garanderie, Bernard Larraouturou, Henri Martre, Jean-Claude Paye, François Pinault, Franck Riboud, Louis Schweitzer, Georges Stcherbatcheff, and Robert Studer. It now sells many other products that are more difficult to handle, such as fresh produce, meat, seafood, fresh baked goods, flowers, clothing, books, software, home electronics, jewelry, art and furniture. Renault, together with associated brands Dacia and Renault Samsung, aims to sell 4 million vehicles worldwide in 2010.

Initially it preferred to sell only boxed products that could be dispensed by simply tearing the shrinkwrap off a pallet. Renault retained its position as the leading brand in Europe with 1.8 million passenger cars and light commercial vehicles sold and market share of 10.8%. Over the years, Costco has gradually expanded its range of products and services. The Group (Renault, Dacia, Renault Samsung Motors) posted a 4.2% increase in worldwide sales to a record 2,489,401 vehicles, representing a global market share of 4.1%. Sinegal in 2004, saying "it's better to be an employee or a customer than a shareholder." Sinegal counters that good wages and benefits more than pay for themselves by holding down employee turnover, reducing employee theft and by appealing to a certain percentage of affluent customers who appreciate that the low prices do not come at the workers' expense. For 2004 Renault reported a 43% rise in net income to €3.5 billion and 5.9% operating margin, of which Nissan contributed €1,767 million. Wall Street analyst Bill Dreher of Deutsche Bank criticized Mr. The most popular French car in Britain is currently the Renault Clio, which has been a strong seller throughout Europe since its launch 14 years ago.

A recent estimate (New York Times, July 17, 2005) puts Costco's average pay at $17 per hour, or 42% higher than Walmart-owned "Sam's Club". In 2004, Renault was the fifth most popular car maker in Britain behind the Ford Motor Company, Vauxhall Motors, Peugeot and Volkswagen. These perks are the highest in the industry and especially surprising considering Costco's price-centric sales strategy (similar to Wal-Mart's, a company criticized for its low pay and refusal to offer benefits to most employees). Renault also owns Samsung Motors (Renault Samsung Motors) and Dacia, as well as retaining a minority stake (20%) in Volvo Trucks. For instance, a cashier with four years of experience can earn more than $40,000 with full benefits, including medical, dental, Rx, disability, and life, and is even entitled to participate in a 401k program and purchase stock options. Nissan in turn took a 15 per cent stake in Renault in 2002. Costco is noted for providing full benefits and comparatively generous compensation to its employees. Renault has a stake of 44.4 per cent in Japanese automaker Nissan together with which they form the Renault-Nissan Alliance.

This use of float is a major advantage in its own right; Costco is essentially borrowing money from their suppliers with no interest. In 2005, Carlos Ghosn (also CEO of Nissan) has become Renault's CEO, Louis Schweitzer staying Chairman. Since Costco has such high sales volume and rapid inventory turnover, it is able to receive cash from the sale of a large portion of its inventory before it has to pay back its suppliers. Louis Schweitzer has been the Chairman of Renault since 1992 and CEO from 1992 to 2005. This encourages consumers to regularly visit their local warehouse for surprise deals. The government of France owns 15.7 per cent of the company. In many other categories the company constantly seeks the best deals currently available, so products will appear and disappear over short periods of time. The Laguna was the first car to achieve a 5 star rating and in 2004 the Modus was the first small car to achieve this rating.

In some product categories, the company does not rotate products often, so customers can expect certain brands of snacks or beverages to be in stock indefinitely. As well as its distinctive styling, Renault was to become known for its car safety - it is currently the car manufacturer with the largest number of models achieving the maximum 5 star rating in EuroNCAP crash tests. Many of the products it stocks are high quality at a reasonable cost instead of inferior quality at a low price. The Avantime, a bizarre coupe/minivan hybrid, sold very poorly and was quickly discontinued while the luxury Vel Satis model did not sell as well as hoped. Costco concentrates more on overall value than the lowest possible price for its product range. Less successful were the company's more upmarket models. Rather, stores carry only a few very popular product categories and selected products within each category. The second generation of the Laguna and Mégane featured ambitious, angular designs which turned out to be highly successful.

Unlike many retailers, stores do not maintain a full range of every product type and every major brand within each product category. In the twenty-first century, Renault was to foster a reputation for distinctive, outlandish design. Besides frugality, Costco is also famous for its idiosyncratic inventory practices. This new freedom allowed the company to venture once again into Eastern Europe and South America, including a new factory in Brazil and upgrades for the infrastructure in Argentina and Turkey. Costco caps its profit margin on most products at 14% and allows itself slightly higher margins only on its Kirkland Signature store brand (a name derived from its previous headquarters in Kirkland) with a strict 15% profit limit. It was eventually decided that the company's state-owned status was detrimental to its growth, and it was privatized in 1996. This contrasts with other retailers who take the additional trouble to break down pallets and stock individual products on shelves. The return to success on the road was matched by a return to success on the racetrack - Renault-powered cars won the Formula One World Championship in 1992, 1993, 1996 and 1997 with Williams and in 1995 with Benetton.

Most products are delivered to the store on shipping pallets, and the pallets are used to display products for sale on the retail floor. A revitalized Renault launched several successful new cars in the early 1990s, including the phenonemonally successful 5 replacement the Clio, the second generation Espace, the Twingo, the Laguna, and the 19. The company's warehouses are sparsely decorated, with the exception of colorful marketing banners. He was replaced by Raymond Lévy, who continued along the same lines as Besse, slimming down the company considerably with the result that by the end of 1987 the company was more or less financially stable. The corporate jet is not used unless it is filled to capacity. Although this succeeded in halving the deficit by 1986, Besse's treatment of the workforce resulted in him being assassinated by the left wing terrorist group Action Directe in 1986. Costco doesn't have a public relations department either, believing it is unnecessary. The government intervened and Georges Besse was installed as chairman; he set about cutting costs dramatically, selling off many of Renault's non-core assets, withdrawing almost entirely from motorsports, and laying off many employees.

In fact, many senior executives, including Costco's CEO, use office furniture that was purchased from the Boeing Company when Costco was started. Although its cars were successful both on the road and on the track Renault was losing a billion francs a month and reported a deficit of 12.5 billion in 1984. Costco is able to charge sometimes astonishingly low prices by keeping overhead low, returning savings to consumers. The second-generation Renault 5, the European Car Of The Year-winning Renault 9, and the most luxurious Renault yet, the 25 were all released in the early 1980s, building Renault's reputation. Purchases made with gift cards, called Costco cash also do not require a membership. The company's road car designs were revolutionary also - the Renault Espace was one of the first minivans and was to remain the most well-known minivan in Europe for at least the next two decades. Purchases made at Costco's website do not require a membership, however a 5% surcharge is added to purchases made by non-members. In the late seventies and early eighties Renault increased its involvement in motorsport, with novel inventions such as turbochargers in their Formula One cars.

Memberships must be purchased in advance; the cheapest membership costs $45 for one year. Renault sold AMC to Chrysler in 1987 and the brand and its cars subsequently disappeared (though the subsidiary Jeep brand remained). The food court where one can purchase fast food items such as hot dogs and pizza is open to both members and non-members. Renault sold some interesting models in the USA in the 1980's, especially the simple looking but fun Renault Alliance GTA convertible - a real automatic-top convertible with a simple but clean euro-style design with a gently sloping hood, as well as a 2.0 liter engine - big for a car of its class; and the ahead-of-its-time Renault Fuego coupe; Renault sold other models here in the 80's. As a warehouse club, Costco is open to only members and their guests, except for purchases of liquor, gasoline and prescription drugs in some US states due to state law and liquor license restrictions. Unfortunately the American Renault-AMC partnership was not successful - the cars had so-so reliability and by the time the Renault range was ready to become established in the American market, the energy crisis was over, taking with it much of the trend for economical, compact cars. These goods are usually bulk-packaged and sold primarily to large families, small businesses and small business owners' families. Some consider the Jeep XJ Cherokee as a joint AMC/Renault project since some early sketches of the XJ series was done as a collaboration of both Renault and AMC engineers (AMC insisted that the XJ Cherokee was designed by AMC personnel; however, a former Renault engineer designed the Quadra-Link front suspension for the XJ series).

Costco's success is a result of its focus on selling products at low prices, often at very high volume. Renault continued to increase its control over AMC, eventually owning 55% of the company by 1980; the Renault-AMC partnership also resulted in the marketing of Jeep vehicles in Europe. As of 2005, Sinegal and Brotman act as Chief Executive Officer and President and Chairman, respectively. This was one of a series of collaborative ventures undertaken by Renault in the late 1960s and 1970s, as the company established subsidiaries in Eastern Europe and South America (many of which remain active to the present day) and forged technological cooperation agreements with Volvo and Peugeot (for instance, for the development of the PRV V6 engine). Costco's closest competitor, Wal-Mart-owned Sam's Club, has two hundred more stores than Costco, yet routinely earns more than $1 billion less in revenues each year. Previously, an AMC Rambler American was badged as a Renault Torino in Argentina (sold through IKA-Renault). Costco employs about 103,000 full- and part-time employees, and for fiscal year 2004, ended in August, the company's store sales rose 13% to $47.1 billion. However, in the early part of the decade, when the energy crisis-hit continent required small, economical cars, Renault began to make plans to return through a collaborative partnership with the American manufacturer AMC.

As of July 2005 Costco has 456 locations:. The energy crisis also provoked Renault's attempt to reconquer the North American market; despite the Dauphine's success in the United States in the late 1950s, Renault had virtually disappeared from North America by the 1970s. Costco has also changed the site of its corporate headquarters from the city of Kirkland, Washington, to Issaquah, Washington. Endangered like all of the motor industry by the energy crisis, during the mid seventies the already expansive company diversified further into other industries and continued to expand globally, including into South East Asia. In 1997, PriceCostco changed its name back to Costco, under which the company currently operates. The formula was much the same however, and the Super5 inherited its styling lines from its father. Costco's web site was first introduced in 1995, and it started conducting e-commerce in 1998 at Costco.com. The 5 remained in production until 1984 when it was replaced by the Super5.

In 1993, Costco and Price Club merged, forming "PriceCostco." The combined company had 206 locations generating $16 billion in annual sales and created the company's current structure. The company's compact and economical Renault 5 model, launched in 1972, was another success, particularly in the wake of the 1973 energy crisis. This new venture proved very successful; Costco became the first company ever to grow from zero to $3 billion in sales in less than six years. As well as the 4 and 8, the company achieved success with the more upmarket Renault 16 launched in 1966, which continued Renault's reputation for innovation by being the world's first hatchback larger than subcompact size as well as the first hatchback with folding rear seats, which became and remains the universal standard hatchback design. Its unique model of serving primarily small-business owners proved very successful, prompting James Sinegal and Jeffrey Brotman to open the first Costco warehouse location in Seattle. Both cars continued Renault's motor racing traditions with great success in rallying, a tradition which was further upheld by collaborations with the Alpine company (which most famously produced the Renault-powered Alpine A110). Costco's first location, opened in 1976 under the "Price Club" name, was housed in a Quonset hut in San Diego. The 4 in particular was to continue in production until 1992.

. In an attempt to revive its flagging fortunes, Renault launched two cars which were to become phenonemonally successful - the Renault 4 and Renault 8 in 1961 and 1962 respectively. Costco Wholesale Corporation NASDAQ: COST is the largest membership warehouse club chain in the world, and headquartered in Issaquah, Washington, United States, with its flagship warehouse #1 in nearby Seattle. The car did not sell well in North America and it was outdated by the start of the 1960s. 4 in Taiwan. The 4CV's replacement, the Dauphine, sold extremely well as the company expanded production and sales further abroad, including Africa and North America. 5 in Japan, and. However, despite the success of its flagship model, the company continued to be blighted by labor unrest, and indeed continued to be well into the 1980s.

5 in South Korea,. As with earlier Renault models, the company made extensive use of motor racing to promote the 4CV, the car winning both the Le Mans 24 Hours and Mille Miglia races as well as the Monte Carlo rally. 16 in the United Kingdom (1 additional store opening soon),. In the years immediately following its nationalization Renault experienced something of a resurgence, led by the rear engine 4CV model, which was launched in 1946 and proved itself a capable rival for cars such as the Morris Minor and Volkswagen Beetle, its success (more than half a million sold) making sure it remained in production until 1961. 25 in Mexico,. The Renault factories became a public industry (known as Régie Nationale des Usines Renault) under the leadership of Pierre Lefaucheux. 65 in Canada,. His industrial assets were seized by the socialist provisional government of France.

336 in the United States and Puerto Rico,. An autopsy later proved that his neck had been broken, suggesting that he was murdered. He was, for this reason, arrested during the liberation of France in 1944 and died in prison before having prepared his defense. During World War II, Louis Renault's factories worked for Nazi Germany producing trucks with work on cars officially forbidden. This continued through the 1920s and it was not until 1930 that all models had the radiator at the front.

The pre First World War cars had a distinctive front shape caused by positioning the radiator behind the engine to give a so called "coalscuttle" bonnet. However, Renault struggled to compete with the increasingly popular small, affordable "people's cars" from Volkswagen and Fiat, while problems with the stock market and the workforce also adversely affected the company's growth. Between the two world wars, Louis Renault enlarged the scope of his company, producing agricultural and industrial machinery. By the end of the war, Renault was the number one private manufacturer in France.

Renault became the world's leading manufacturer of airplane engines, and the success of the company's military designs were such that Renault himself was honored by the Allies for his company's contributions to their victory. As well as cars, Renault manufactured taxis, buses and commercial cargo vehicles in the pre-war years, and during World War I (1914 - 1918) branched out into ammunition, military airplanes and vehicles such as the revolutionary Renault FT-17 tank. At the time, cars were very much luxury items, and the price of the smallest Renaults available being 3000 francs reflected this; an amount it would take ten years for the average worker at the time to earn. The Renault reputation for innovation was fostered from very early on - in 1899 Renault launched the first production sedan car as well as patenting the first turbocharger.

Louis was to take full control of the company as the only remaining brother in 1906 when Fernand retired for health reasons. Although Louis Renault never raced again, his company remained very involved, including their Renault AK 90CV winning the first ever Grand Prix motor racing event in 1906. Both Louis and Marcel Renault raced company vehicles, but Marcel was killed in an accident during the 1903 Paris-Madrid race. The brothers immediately recognized the publicity that could be gotten for their vehicles by participation in motor racing and Renault made itself known through achieving instant success in the first city-to-city races held in France, resulting in rapid expansion for the company.

Louis was a bright, aspiring young engineer who had already designed and built several models before teaming up with his brothers, who had honed their business skills working for their father's textiles firm; Louis handled design and production, Marcel & Fernand handled company management. The Renault corporation was founded in 1898 as Société Renault Frères by Louis Renault and his brothers Marcel and Fernand. . However, Renault is correctly pronounced "Rhen-oh" (as it is commonly in the UK).

When its cars were imported to and sold in the United States during the 1950s and 1960s, it was decided to pronounce the name as "Ren-ALT" in marketing to the American public, and the Anglicized pronunciation continues in common usage. Renault S.A. is a French vehicle manufacturer producing small to upper-midsize cars, vans, buses, tractors and trucks. 2005 - Carlos Ghosn becomes president. 2002 - Benetton Formula One team formally becomes Renault F1.

2001 - Renault sold its industrial vehicle subdivision (Renault Véhicules Industriels) to Volvo, which renamed it Renault Trucks in 2002. Renault vice-president, Carlos Ghosn was parachuted in to turn round the ailing firm. 1999 - Renault purchased a 35 percent equity stake in Nissan the troubled Japanese car maker, injecting $3.5 billion to obtain effective control of the company under Japanese law. 1996 - The company was privatized to create Renault S.A..

1992 - Louis Schweitzer becomes president of Renault group. 1986 - On April 9 the government of France ruled against the privatization of Renault. 1979 to 1987, Renault held majority ownership in the American Motors Corporation (AMC), which it sold to Chrysler Corporation in March 1987. 1898 - Louis Renault founded Renault.