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Costco

Costco Wholesale Corporation NASDAQ: COST is the largest membership warehouse club chain in the world, and headquartered in Issaquah, Washington, United States, with its flagship warehouse #1 in nearby Seattle.

History

Costco's first location, opened in 1976 under the "Price Club" name, was housed in a Quonset hut in San Diego. Its unique model of serving primarily small-business owners proved very successful, prompting James Sinegal and Jeffrey Brotman to open the first Costco warehouse location in Seattle. This new venture proved very successful; Costco became the first company ever to grow from zero to $3 billion in sales in less than six years. In 1993, Costco and Price Club merged, forming "PriceCostco." The combined company had 206 locations generating $16 billion in annual sales and created the company's current structure. Costco's web site was first introduced in 1995, and it started conducting e-commerce in 1998 at Costco.com. In 1997, PriceCostco changed its name back to Costco, under which the company currently operates. Costco has also changed the site of its corporate headquarters from the city of Kirkland, Washington, to Issaquah, Washington.

Costco today

Patrons entering a typical Costco warehouse

As of July 2005 Costco has 456 locations:

  • 336 in the United States and Puerto Rico,
  • 65 in Canada,
  • 25 in Mexico,
  • 16 in the United Kingdom (1 additional store opening soon),
  • 5 in South Korea,
  • 5 in Japan, and
  • 4 in Taiwan.

Costco employs about 103,000 full- and part-time employees, and for fiscal year 2004, ended in August, the company's store sales rose 13% to $47.1 billion. Costco's closest competitor, Wal-Mart-owned Sam's Club, has two hundred more stores than Costco, yet routinely earns more than $1 billion less in revenues each year. As of 2005, Sinegal and Brotman act as Chief Executive Officer and President and Chairman, respectively.

Sales model

Typical Costco warehouse interior

Costco's success is a result of its focus on selling products at low prices, often at very high volume. These goods are usually bulk-packaged and sold primarily to large families, small businesses and small business owners' families. As a warehouse club, Costco is open to only members and their guests, except for purchases of liquor, gasoline and prescription drugs in some US states due to state law and liquor license restrictions. The food court where one can purchase fast food items such as hot dogs and pizza is open to both members and non-members. Memberships must be purchased in advance; the cheapest membership costs $45 for one year. Purchases made at Costco's website do not require a membership, however a 5% surcharge is added to purchases made by non-members. Purchases made with gift cards, called Costco cash also do not require a membership.

Costco is able to charge sometimes astonishingly low prices by keeping overhead low, returning savings to consumers. In fact, many senior executives, including Costco's CEO, use office furniture that was purchased from the Boeing Company when Costco was started. Costco doesn't have a public relations department either, believing it is unnecessary. The corporate jet is not used unless it is filled to capacity. The company's warehouses are sparsely decorated, with the exception of colorful marketing banners. Most products are delivered to the store on shipping pallets, and the pallets are used to display products for sale on the retail floor. This contrasts with other retailers who take the additional trouble to break down pallets and stock individual products on shelves. Costco caps its profit margin on most products at 14% and allows itself slightly higher margins only on its Kirkland Signature store brand (a name derived from its previous headquarters in Kirkland) with a strict 15% profit limit.

Besides frugality, Costco is also famous for its idiosyncratic inventory practices. Unlike many retailers, stores do not maintain a full range of every product type and every major brand within each product category. Rather, stores carry only a few very popular product categories and selected products within each category.

Costco concentrates more on overall value than the lowest possible price for its product range. Many of the products it stocks are high quality at a reasonable cost instead of inferior quality at a low price.

In some product categories, the company does not rotate products often, so customers can expect certain brands of snacks or beverages to be in stock indefinitely. In many other categories the company constantly seeks the best deals currently available, so products will appear and disappear over short periods of time. This encourages consumers to regularly visit their local warehouse for surprise deals.

Since Costco has such high sales volume and rapid inventory turnover, it is able to receive cash from the sale of a large portion of its inventory before it has to pay back its suppliers. This use of float is a major advantage in its own right; Costco is essentially borrowing money from their suppliers with no interest.

Employees

Costco is noted for providing full benefits and comparatively generous compensation to its employees. For instance, a cashier with four years of experience can earn more than $40,000 with full benefits, including medical, dental, Rx, disability, and life, and is even entitled to participate in a 401k program and purchase stock options.

These perks are the highest in the industry and especially surprising considering Costco's price-centric sales strategy (similar to Wal-Mart's, a company criticized for its low pay and refusal to offer benefits to most employees). A recent estimate (New York Times, July 17, 2005) puts Costco's average pay at $17 per hour, or 42% higher than Walmart-owned "Sam's Club". Wall Street analyst Bill Dreher of Deutsche Bank criticized Mr. Sinegal in 2004, saying "it's better to be an employee or a customer than a shareholder." Sinegal counters that good wages and benefits more than pay for themselves by holding down employee turnover, reducing employee theft and by appealing to a certain percentage of affluent customers who appreciate that the low prices do not come at the workers' expense.

Products

Typical Costco food concession

Over the years, Costco has gradually expanded its range of products and services. Initially it preferred to sell only boxed products that could be dispensed by simply tearing the shrinkwrap off a pallet. It now sells many other products that are more difficult to handle, such as fresh produce, meat, seafood, fresh baked goods, flowers, clothing, books, software, home electronics, jewelry, art and furniture. Many stores have tire garages, pharmacies,Hearing Aid Centers, optometrists, photo processing and gas stations. Some locations have liquor stores which are usually separate in order to comply with liquor license restrictions. Costco also acts as a broker for services such as investment products and travel including air travel and cruise vacations. They have also introduced an automobile purchasing program where members can purchase new cars at specially arranged prices.

Costco has a very generous product return policy that allows customers to return most products indefinitely. Unlike other stores, Costco allows returns of opened media. Many people take advantage of this with DVDs, software and other media. Buyers effectively "rent" the product temporarily by buying and later returning it for a refund. Computers, which most retailers loathe to accept for a refund, have a six-month return period. Even the membership fee is fully refundable at any time.

Finally, Costco is well known for its hot dog stands. These began as stand-alone impromptu arrangements outside of warehouses but are now built directly into current warehouses as actual mini-restaurants. As a matter of fact, the price of the hot dog and soda is still the same price as it was when they first opened, $1.50, a price Jim Sinegal has stated will remain indefinitely. The hot dogs used are kosher and the brands used are Sinai Kosher or Hebrew National. The company has added other types of food, such as pizza, chicken bakes, chicken salad, smoothies, churros, pretzels and ice cream. The chicken strips found in chicken bakes are the same chicken strips used in the chicken salads. A yearly event (usually in mid-July) is pizza week, where $3 coupons are distributed for whole pizzas.

Criticism

Costco tore down the Casino de la Selva in Cuernavaca, Mexico, to build a store there and has faced opposition [1] from TIAA-CREF shareholders as well as its own shareholders [2]. Costco has issued a document [3] clearly leveled at the charges of mural damage and unnecessary tree removal.


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Costco has issued a document [3] clearly leveled at the charges of mural damage and unnecessary tree removal.
. Costco tore down the Casino de la Selva in Cuernavaca, Mexico, to build a store there and has faced opposition [1] from TIAA-CREF shareholders as well as its own shareholders [2]. In Greece it is pronounced "Pezzo.". A yearly event (usually in mid-July) is pizza week, where $3 coupons are distributed for whole pizzas. In some countries, "PYOOzho" ('pjuːʒoʊ) is encountered. The chicken strips found in chicken bakes are the same chicken strips used in the chicken salads. In the South of England, it is usually pronounced "PERzho" (IPA 'pɜːʒəʊ), while Americans often used "pooZHO" (IPA puː'ʒoʊ) instead.

The company has added other types of food, such as pizza, chicken bakes, chicken salad, smoothies, churros, pretzels and ice cream. The common French pronunciation of "Peugeot" is 'pø:ʒo (using the IPA). The hot dogs used are kosher and the brands used are Sinai Kosher or Hebrew National. Peugeot remains a major producer of mopeds on the French market. As a matter of fact, the price of the hot dog and soda is still the same price as it was when they first opened, $1.50, a price Jim Sinegal has stated will remain indefinitely. In the late 1980s Peugeot sold the North American rights to the Peugeot bicycle name to ProCycle in Canada (also known as CCM) and the European rights to Cycleurope S.A. These began as stand-alone impromptu arrangements outside of warehouses but are now built directly into current warehouses as actual mini-restaurants. Perhaps because of being designed to a more robust standard than other French cycles, they were universally regarded as the premium French bicycle, with a price to match.

Finally, Costco is well known for its hot dog stands. Peugeot also produced bicycles starting in 1882 in Beaulieu, France (with ten Tour de France wins between 1903 and 1983) followed by motorcycles and cars in 1889. Even the membership fee is fully refundable at any time. Peugeot also makes power tools, pepper and salt grinders. Computers, which most retailers loathe to accept for a refund, have a six-month return period. Other Peugeot models have come either second or third in the contest. Buyers effectively "rent" the product temporarily by buying and later returning it for a refund. Peugeot has produced three winners of the European Car of the Year award.

Many people take advantage of this with DVDs, software and other media. The 1007 was using this system when it was launched in 2005. Unlike other stores, Costco allows returns of opened media. It was tested with the 4002 concept car. Costco has a very generous product return policy that allows customers to return most products indefinitely. Peugeot is planning to use a four digit system in the future, with a double zero in the middle. They have also introduced an automobile purchasing program where members can purchase new cars at specially arranged prices. More recently, on the 307 CC and the 607 the button to open the trunk is located in the '0' of the label.

Costco also acts as a broker for services such as investment products and travel including air travel and cruise vacations. Only later models, like 302 and 402, have this feature. Some locations have liquor stores which are usually separate in order to comply with liquor license restrictions. But the real first models (like the 301, 401 and 601) were not using this "trick". Many stores have tire garages, pharmacies,Hearing Aid Centers, optometrists, photo processing and gas stations. An unsubstantiated explanation for the central '0' is that on early models the number appeared on a plate on the front of the car, with the hole for the starting handle coinciding with the zero. It now sells many other products that are more difficult to handle, such as fresh produce, meat, seafood, fresh baked goods, flowers, clothing, books, software, home electronics, jewelry, art and furniture. Although in 1963 Porsche was forced to change the name of its new 901 coupé to 911, certain Ferraris and Bristols have been allowed to keep their Peugeot-style model numbers.

Initially it preferred to sell only boxed products that could be dispensed by simply tearing the shrinkwrap off a pallet. All numbers from 101 to 909 have been deposited as trademarks. Over the years, Costco has gradually expanded its range of products and services. This tradition began in 1929 with the launch of the 201. Sinegal in 2004, saying "it's better to be an employee or a customer than a shareholder." Sinegal counters that good wages and benefits more than pay for themselves by holding down employee turnover, reducing employee theft and by appealing to a certain percentage of affluent customers who appreciate that the low prices do not come at the workers' expense. Another exception is certain variants, such as the 206 SW, which is around the size of a 40y car. Wall Street analyst Bill Dreher of Deutsche Bank criticized Mr. This general rule has its exceptions, for instance the Peugeot 309 was produced before the Peugeot 306 - the out of step number signified the 309's Simca underpinnings rather than it coming from a Peugeot lineage.

A recent estimate (New York Times, July 17, 2005) puts Costco's average pay at $17 per hour, or 42% higher than Walmart-owned "Sam's Club". Therefore, a Peugeot 406 is bigger and newer than a Peugeot 305. These perks are the highest in the industry and especially surprising considering Costco's price-centric sales strategy (similar to Wal-Mart's, a company criticized for its low pay and refusal to offer benefits to most employees). Peugeot names the models of their cars in the x0y format; x describes the size of the car (and hence its class), whereas y describes the model number (the higher the number, the newer the model). For instance, a cashier with four years of experience can earn more than $40,000 with full benefits, including medical, dental, Rx, disability, and life, and is even entitled to participate in a 401k program and purchase stock options. The company has also been involved in providing engines to Formula One teams, notably Prost for the 1998, 1999 and 2000 seasons. Costco is noted for providing full benefits and comparatively generous compensation to its employees. Currently Peugeot have some involvement with the Courage C60 Le Mans racing team, where they are enjoying some success.

This use of float is a major advantage in its own right; Costco is essentially borrowing money from their suppliers with no interest. It will come back in 2007, with a car powered by a Diesel engine. Since Costco has such high sales volume and rapid inventory turnover, it is able to receive cash from the sale of a large portion of its inventory before it has to pay back its suppliers. In the 1990s the company raced at the Le Mans 24 Hours race, winning in 1992 and 1993. This encourages consumers to regularly visit their local warehouse for surprise deals. Peugeot won the grueling Paris Dakar Rally each year from 1987 to 1990. In many other categories the company constantly seeks the best deals currently available, so products will appear and disappear over short periods of time. Until its withdrawal at the end of 2005, Peugeot campaigned the Peugeot 307cc in the World Rally Championship.

In some product categories, the company does not rotate products often, so customers can expect certain brands of snacks or beverages to be in stock indefinitely. The 406 coupes were retired at the end of the year and replaced with the Peugeot 307 - again, uncompetitively - in 2002. Many of the products it stocks are high quality at a reasonable cost instead of inferior quality at a low price. Unfortunately the 406 coupe was at the end of its product life-cycle and did not prove competitive, despite some flashes of form towards the end of the year, notably when Peugeot's Steve Soper led a race only to suffer engine failure in the last few laps. Costco concentrates more on overall value than the lowest possible price for its product range. In 2001, Peugeot entered three 406 coupes into the British touring car championship to compete with the dominant Vauxhall Astra coupes. Rather, stores carry only a few very popular product categories and selected products within each category. Initially the 406's lack of success was blamed on suspension problems, but it is now clear that the team was underfunded and the engine lacked power on tracks which required straight-line acceleration.

Unlike many retailers, stores do not maintain a full range of every product type and every major brand within each product category. The British cars were prepared by Prodrive in 1996 where the cars sported red livery, and MSD in 1997-1998 where they wore a distinctive green and gold flame design. Besides frugality, Costco is also famous for its idiosyncratic inventory practices. Throughout the mid-1990s, the Peugeot 406 saloon (called a sedan in some countries) contested touring car championships across the world, enjoying dominant success in France, Germany and Australia, yet failing to win a single race in the highly-regarded British touring car championship despite a number of excellent podium finishes under the command of touring car legend Tim Harvey. Costco caps its profit margin on most products at 14% and allows itself slightly higher margins only on its Kirkland Signature store brand (a name derived from its previous headquarters in Kirkland) with a strict 15% profit limit. The 206 was retired practically unbeaten after several stormingly successful years, and replaced with the comparatively disappointing Peugeot 307cc. This contrasts with other retailers who take the additional trouble to break down pallets and stock individual products on shelves. The 206 rally car had a dramatic impact on the world rally championship, vastly outstripping the Subaru Impreza, Ford Focus and Mitsubishi Lancer, cars which had always traditionally dominated the sport.

Most products are delivered to the store on shipping pallets, and the pallets are used to display products for sale on the retail floor. The company has had much success in international rallying, notably with the durable Peugeot 504, highly developed four-wheel-drive turbo-charged versions of the Peugeot 205, and more recently the Peugeot 206. The company's warehouses are sparsely decorated, with the exception of colorful marketing banners. The company's 2,240 sales through July, 1991 caused the company to pull the plug after 33 years. The corporate jet is not used unless it is filled to capacity. US sales faltered, falling to just 4,261 405 and 505 models in 1990. Costco doesn't have a public relations department either, believing it is unnecessary. The Talbot name survived for a little longer on commercial vehicles until 1992 before being shelved completely.

In fact, many senior executives, including Costco's CEO, use office furniture that was purchased from the Boeing Company when Costco was started. The former was significant, as it signalled the very first time Peugeots would be built in Britain. Costco is able to charge sometimes astonishingly low prices by keeping overhead low, returning savings to consumers. What was to be called the Talbot Arizona became the 309, with the former Rootes and Simca assembly plants in Ryton and Poissy respectively being turned over for Peugeot assembly. Purchases made with gift cards, called Costco cash also do not require a membership. In 1986, the company killed off the Talbot brand for passenger cars when it ceased production of the Simca-based Horizon/Alpine/Solara models. Purchases made at Costco's website do not require a membership, however a 5% surcharge is added to purchases made by non-members. A large number of successful vehicles have followed.

Memberships must be purchased in advance; the cheapest membership costs $45 for one year. 1983 saw the launch of the popular and successful Peugeot 205, which is largely credited for turning things around. The food court where one can purchase fast food items such as hot dogs and pizza is open to both members and non-members. There were also new Talbots in the early 1980's - the Solara (a saloon version of the Alpine hatchback), the Samba (a small hatchback to replace the Sunbeam) and the Tagora (a large saloon based on Peugeot 505 mechanicals). As a warehouse club, Costco is open to only members and their guests, except for purchases of liquor, gasoline and prescription drugs in some US states due to state law and liquor license restrictions. The Peugeot takeover of Chrysler Europe had seen the Chrysler Sunbeam, Horizon, Avenger and Alpine ranges rebadged as Talbots. These goods are usually bulk-packaged and sold primarily to large families, small businesses and small business owners' families. From then on, the whole Chrysler/Simca range was sold under the Talbot badge until production of passenger cars was shelved in 1986.

Costco's success is a result of its focus on selling products at low prices, often at very high volume. The factories acquired were worn-out and the models outdated, and the resulting investments caused financial problems for the PSA group. As of 2005, Sinegal and Brotman act as Chief Executive Officer and President and Chairman, respectively. The group took over the European division of Chrysler (which were formerly Rootes and Simca), in 1978 as the American auto manufacturer struggled to survive. Costco's closest competitor, Wal-Mart-owned Sam's Club, has two hundred more stores than Costco, yet routinely earns more than $1 billion less in revenues each year. The joint parent company became the PSA (Peugeot Société Anonyme) group, keeping the separate identities of both brands but sharing engineering and technical resources. Costco employs about 103,000 full- and part-time employees, and for fiscal year 2004, ended in August, the company's store sales rose 13% to $47.1 billion. Citroën enthusiasts complain that the company's legendary innovation and flair took a downturn with that acquisition.

As of July 2005 Costco has 456 locations:. In 1974 Peugeot bought a 30% share of Citroën, and took it over completely in 1976 after the French government added large sum of money to the new company. Costco has also changed the site of its corporate headquarters from the city of Kirkland, Washington, to Issaquah, Washington. Like many European manufacturers, collaboration with other firms increased; Peugeot worked with Renault from 1966 and Volvo Cars from 1972. In 1997, PriceCostco changed its name back to Costco, under which the company currently operates. The company began selling cars in the United States in 1958. Costco's web site was first introduced in 1995, and it started conducting e-commerce in 1998 at Costco.com. More models followed, many elegantly styled by the Italian design firm of Pininfarina.

In 1993, Costco and Price Club merged, forming "PriceCostco." The combined company had 206 locations generating $16 billion in annual sales and created the company's current structure. 1948 saw the company restarting in the car business, with the Peugeot 203. This new venture proved very successful; Costco became the first company ever to grow from zero to $3 billion in sales in less than six years. The factories were heavily bombed. Its unique model of serving primarily small-business owners proved very successful, prompting James Sinegal and Jeffrey Brotman to open the first Costco warehouse location in Seattle. The Second World War saw Peugeot's factories taken over for the German war effort, producing trucks and vans. Costco's first location, opened in 1976 under the "Price Club" name, was housed in a Quonset hut in San Diego. Regular production began again in mid-1946, and lasted into 1949.

. The 202 was built in series from 1938-1942, and about 20 more examples were built from existing stocks of supplies in February 1945. Costco Wholesale Corporation NASDAQ: COST is the largest membership warehouse club chain in the world, and headquartered in Issaquah, Washington, United States, with its flagship warehouse #1 in nearby Seattle. The 302 ran from 1936-1938. 4 in Taiwan. The 402 entered production in 1935 and was produced until the end of 1941, despite France's being occupied by the Nazis. 5 in Japan, and. These cars had curvaceous bodies and their headlights stood behind the sloping grille bars.

5 in South Korea,. Three interesting models of the thirties were the 202, 302 and 402. 16 in the United Kingdom (1 additional store opening soon),. In 1933, attempting a revival of fortune, the company unveiled a new, aerodynamically styled range; in the following year, a car with a folding, retractable hardtop was introduced, an idea revived by the Ford Skyliner in the 1950s and Mercedes recently. 25 in Mexico,. Soon after, the Depression hit; Peugeot sales dived, but the company survived. 65 in Canada,. It was also the first mass-produced car with independent front suspension.

336 in the United States and Puerto Rico,. 1929 saw the introduction of the Peugeot 201, the first car to be numbered in what became the Peugeot way -- three digits with a central zero, a registered Peugeot trademark. 1926, however, saw the cycle (pedal and motor) business separate to form Cycles Peugeot -- the consistently profitable cycle division seeking to free itself from the rather more boom-and-bust auto business. Postwar, car production resumed in earnest; the car was becoming no longer just a plaything for the rich but accessible to many. During the 1914-1918 years Peugeot turned largely to arms production, becoming a major manufacturer of arms and military vehicles, from bicycles to tanks and shells.

1916 and 1919 saw repeat wins at Indianapolis. By that year, Peugeot produced half of the cars built in France. Their familiarity with the Peugeot engine was the basis of the famed Miller racing engine, which later developed into the Offenhauser, or "Offy" racing engine. When one of the Peugeot racers remained in the United States during World War I and parts could not be acquired from France for the 1914 season, owner Bob Burma had it serviced in the shop of Harry Arminius Miller, by a young mechanic named Fred Offenhauser.

This design was very influential for racing engines as it featured for the first time DOHC and 4 valves per cylinder providing for high engine speeds, a radical departure from previous racing engines which relied on sheer huge displacement for power. This car was powered by a Straight-4 engine designed by Ernest Henry, which had been successful in Grand Prix racing. 1913 saw a Peugeot driven by Jules Goux winning the Indianapolis 500. Peugeot added a motorcycle to its range in 1903, and motorcycles have been built under the Peugeot name ever since.

Further improvements followed; the engine was soon under a hood (bonnet) at the front of the car, instead of hidden underneath, the steering wheel was adopted, and they began to look more like the modern car. 1896 saw the first Peugeot engines; no longer were they reliant on Daimler. The vehicles were still very much horseless carriages in appearance and were steered by tiller. Peugeot became the first manufacturer to fit rubber tires to a petrol-powered car that year (solid tires; pneumatic would follow in 1895).

Further cars followed, twenty-nine being built in 1892. 1890 saw the first such vehicle, powered by a Daimler engine and with four wheels. Steam power was heavy and bulky and required lengthy preparation before running, so it was soon abandoned in favor of the petrol-fueled internal combustion engine. The first Peugeot automobile (a three-wheeled steam-powered car) was produced in 1889, in collaboration with Léon Serpollet.

Armand Peugeot became very interested in the automobile early on, and after meeting with Gottlieb Daimler and others was convinced of its viability. Indeed, Peugeot bicycles have been built until very recently, although the car company and bike company parted ways in 1926. Armand Peugeot (educated at the Ecole Centrale Paris) introduced the Peugeot "Le Grand Bi" penny-farthing in 1882 and a range of bicycles thereafter. Although the Peugeot factory had been in the manufacturing business for some time, their entry into the world of wheeled vehicles was by means of the bicycle.

. Its headquarters are located in Paris, avenue de la Grande Armée. Peugeot's roots go back to bicycle manufacturing at the end of the 19th century. Peugeot is a major French car brand which is today part of PSA Peugeot Citroën.

VLV. P4. Quark. Partner.

Expert. Boxer. 4002, 4007. 1007.

905, 907. 806, 807. 601, 604, 605, 607. 504, 505.

401, 402, 403, 404, 405, 406, 407. 301, 302, 304, 305, 306, 307, 309. 201, 202, 203, 204, 205, 206, 207. 104, 106, 107.