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Carrefour

This article is about Carrefour, the company. For the city, see Carrefour, Haiti.

The Carrefour supermarket at Faa'a, Tahiti, French Polynesia

Carrefour SA (Euronext: CA) is an international supermarket group, headquartered in France, with a global network of supermarkets. It is the second largest retail group in the world in terms of revenue and sales figures after Wal-Mart. [1]

The first Carrefour store opened on June 3, 1957, in the suburbs of Annecy near a crossroads (carrefour in French). As of today, this is the smallest Carrefour store in the world.

The group was created by Marcel Fournier and Louis Defforey and grew into a network from this first sale's point. In 1999 it merged with Promodès, one of his major competitors on the French market.

Marcel Fournier and Louis Defforey had assisted several seminars in the United States animated by "The Pope of modern distribution" Bernardo Trujillo (who had a major influence on other famous French executive like Edouard Leclerc (E.Leclerc), Gérard Mulliez (Auchan), Paul Dubrulle (Accor), and Gérard Pélisson (Accor)). Their slogan was "No parking, no business.".

The Carrefour group pioneered the concept of a hypermarket: a large supermarket combined with a department store ("all under the same roof"). They opened the first hypermarket in 1962 in Sainte-Geneviève-des-Bois, near Paris in France.

In April 1976 Carrefour removed branding from around fifty basic food products (oil, biscuits, milk, pastes...) and sold them at substantially lower prices. These Produits libres, Free Products, caused a sensation. At the time this marketing strategy was considered by some in France to be "anti-capitalist". Jean Mothes, one of the executives of Perrier, wrote in "Investir" that Carrefour did much more to accelerate the swap to a socialist-led government than Edmond Maire, Georges Marchais, François Mitterrand and Georges Séguy joined together. According to some this a Francophone line of thought that the natural instinct of capitalists is never to risk a profit margin by undermining the power of brands, according to other it was perceived easier at that time in France to beat the competition with political discurses than with a competitive advantage, according to a third group of people this was the result of a paranoïd vision of the political situation in many French executives minds. However according to others, this is only the delirium of the over-inflated ego of a borderline executive.

It operates mainly in the European Union, Brazil and Argentina, but also has shops in North Africa and Asia.

Carrefour around the world in June 2005

Americas

  • Carrefour is the first operator in Latin America, with a presence in 4 countries: Brazil, Argentina, Colombia and Dominican Republic. Carrefour is active in 3 types of retail distribution : hypermarkets, supermarkets and Hard discounters


Asia

  • Carrefour was the first international retailer to establish a presence in Asia in 1989, with a presence in 7 countries. Carrefour also operates in the United Arab Emirates in a joint venture with Majid al Futtaim [2].


Europe

  • Carrefour is leader in Europe


Former countries

Carrefour Visora Minoo store at Osaka Prefecture Minoo City Japan

Czech Republic and Slovakia

In September 2005, Carrefour sold to Tesco (the biggest UK retailer) 11 stores in the Czech Republic and four in Slovakia. Tesco paid 57.4 million euros as well as its stores in Taiwan. Carrefour had opened its first store in 1998 in Czech Republic and in 2000 in Slovakia.

Hong Kong

In the late 1990's, Carrefour moved out of Hong Kong after complaints from manufacturers about selling products (especially electronics) at prices far below those its competitors had. Carrefour previously had stores in Tsuen Wan and Heng Fa Chuen.

Japan

In 2005, Carrefour sold its 8 hypermarkets.

Mexico

In March 2005, Carrefour sold its 29 hypermarkets in Mexico to Chedraui. Carrefour had opened its first store in 1995 in Mexico.

United Kingdon

Carrefour had two hypermarkets in the UK until the 1980s. These were located at Sutton Coldfield, Birmingham and in Bristol. Both stores were sold to Gateway (later Somerfield) and have changed hands again, now being Asda Wal-Mart supercentre hypermarkets.

United States

Carrefour had hypermarkets in Philadelphia and Berlin, New Jersey for about five years. Both stores closed in 1993.


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Both stores closed in 1993. It is also known for the staggering number of paedophiles pretending to be fourteen year old girls and the fourteen year old girls who are in turn ready to strip on web-cam for money or simply to get more people to join their user groups. Carrefour had hypermarkets in Philadelphia and Berlin, New Jersey for about five years. A major problem in Swedish schools are young girls constantly occupy the library and computer room computers to sit and endlessly chat or message with their friends, thus impeding schoolwork and serious activities. Both stores were sold to Gateway (later Somerfield) and have changed hands again, now being Asda Wal-Mart supercentre hypermarkets. It is despised by most people that are not members and is considered to be a waste of time. These were located at Sutton Coldfield, Birmingham and in Bristol. It quickly became very popular with Swedish teenagers, and according to its own figures, it now has about 2 million members, including 80% of Swedes aged 12-24.

Carrefour had two hypermarkets in the UK until the 1980s. Having been around since 1996, Lunarstorm officially launched January 1, 2000 with venture capital backing. Carrefour had opened its first store in 1995 in Mexico. The predecessor to Lunarstorm was called "StajlPlejs". In March 2005, Carrefour sold its 29 hypermarkets in Mexico to Chedraui. LunarStorm is a virtual community website operated by a company called LunarWorks in Varberg, Sweden. In 2005, Carrefour sold its 8 hypermarkets.

Carrefour previously had stores in Tsuen Wan and Heng Fa Chuen. In the late 1990's, Carrefour moved out of Hong Kong after complaints from manufacturers about selling products (especially electronics) at prices far below those its competitors had. Carrefour had opened its first store in 1998 in Czech Republic and in 2000 in Slovakia. Tesco paid 57.4 million euros as well as its stores in Taiwan.

In September 2005, Carrefour sold to Tesco (the biggest UK retailer) 11 stores in the Czech Republic and four in Slovakia.
.
.
.

. It operates mainly in the European Union, Brazil and Argentina, but also has shops in North Africa and Asia. However according to others, this is only the delirium of the over-inflated ego of a borderline executive. According to some this a Francophone line of thought that the natural instinct of capitalists is never to risk a profit margin by undermining the power of brands, according to other it was perceived easier at that time in France to beat the competition with political discurses than with a competitive advantage, according to a third group of people this was the result of a paranoïd vision of the political situation in many French executives minds.

Jean Mothes, one of the executives of Perrier, wrote in "Investir" that Carrefour did much more to accelerate the swap to a socialist-led government than Edmond Maire, Georges Marchais, François Mitterrand and Georges Séguy joined together. At the time this marketing strategy was considered by some in France to be "anti-capitalist". These Produits libres, Free Products, caused a sensation. In April 1976 Carrefour removed branding from around fifty basic food products (oil, biscuits, milk, pastes...) and sold them at substantially lower prices.

They opened the first hypermarket in 1962 in Sainte-Geneviève-des-Bois, near Paris in France. The Carrefour group pioneered the concept of a hypermarket: a large supermarket combined with a department store ("all under the same roof"). Their slogan was "No parking, no business.". Marcel Fournier and Louis Defforey had assisted several seminars in the United States animated by "The Pope of modern distribution" Bernardo Trujillo (who had a major influence on other famous French executive like Edouard Leclerc (E.Leclerc), Gérard Mulliez (Auchan), Paul Dubrulle (Accor), and Gérard Pélisson (Accor)).

In 1999 it merged with Promodès, one of his major competitors on the French market. The group was created by Marcel Fournier and Louis Defforey and grew into a network from this first sale's point. As of today, this is the smallest Carrefour store in the world. The first Carrefour store opened on June 3, 1957, in the suburbs of Annecy near a crossroads (carrefour in French).

[1]. It is the second largest retail group in the world in terms of revenue and sales figures after Wal-Mart. Carrefour SA (Euronext: CA) is an international supermarket group, headquartered in France, with a global network of supermarkets. For the city, see Carrefour, Haiti..

This article is about Carrefour, the company. Carrefour is leader in Europe. Carrefour also operates in the United Arab Emirates in a joint venture with Majid al Futtaim [2]. Carrefour was the first international retailer to establish a presence in Asia in 1989, with a presence in 7 countries.

Carrefour is active in 3 types of retail distribution : hypermarkets, supermarkets and Hard discounters. Carrefour is the first operator in Latin America, with a presence in 4 countries: Brazil, Argentina, Colombia and Dominican Republic.