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Sony

Sony Corporation (Japanese katakana: ソニー) (TYO: 6758), NYSE: SNE is a global consumer electronics corporation based in Tokyo, Japan. It is currently one of the world's largest producers of consumer electronics and is one of the biggest corporations in Japan.

Sony Corporation is traded on the Tokyo Stock Exchange under number 6758 and on the NYSE as SNE through ADR.

See also Sony Corporation shareholders and subsidiaries.

History

Sony was founded by Masaru Ibuka and Akio Morita on May 7, 1946 as the Tokyo Telecommunications Engineering with about 20 employees. Their first consumer product, in the late 1940s, was a rice boiler. As it grew into a major international corporation, Sony acquired other companies with longer histories, including Columbia Records (the oldest continuously produced brand name in recorded sound, dating back to 1888). Today Norio Ohga is Honorary Chairman, Howard Stringer is Chairman and CEO, and Ryoji Chubachi is President and Electronics CEO.

Masaru Ibuka and Akio Morita

Brand change

When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not, is that the railway company Tokyo Kyuko was known as TKK.

The name "Sony" was chosen for the brand as a mix of the Latin word sonus, which is the root of sonic and sound, the English word "sunny", and from the word Sonny-boys which is Japanese slang for "whizz kids". However "Sonny" seemed not to be appropriate since it sounds too much like the Japanese soh-nee which means something like "business goes bad", Akio Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own (which paid off when they sued a candy producer who also used the name who claimed that "Sony" was just an existing word in some language).

At the time of the change, it was extremely unusual for a Japanese company to use Roman letters instead of Chinese characters to spell its name. The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Ibuka and Mitsui Bank's chairman gave their approval.

Sony TR-72 (1956)

In August 1955, Sony produced its first coat-pocket sized transistor radio they registered as the TR-55 model. In 1956, Sony reportedly manufactured about 40,000 of its Model TR-72 box-like portable transistor radios and exported some of this model to North America, Holland and Germany.

Sony TR-63 (1957)

That same year they made the TR-6, a coat pocket radio which was used by the company to create its "SONY boy" advertising character. The following year, 1957, Sony came out with the TR-63 model, the then smallest (112 x 71 x 32 mm) set in commercial production. and a great sales success worldwide. The TR-63 was a shirt pocket transistor radio that was exported all over the world.

On page 209 of the book The Portable Radio in American Life by University of Arizona professor Michael Brian Schiffer, Ph.D., he wrote: "Sony was not first, but its transistor radio was the most successful. The TR-63 of 1957 cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had began buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1958. However, this huge growth in portable transistor radio sales, that saw Sony rise to be the dominant player in the consumer electronics field, [1] was not because of the consumers who had bought the earlier generation of tube radio consoles, but was driven by a distinctly new American phenomenon at the time called Rock and Roll.

Howard Stringer

On March 7th, 2005, Sony Corp. announced that Nobuyuki Idei will step down as Chairman and Group CEO and will be replaced by Briton Sir Howard Stringer, current Chairman and CEO of Sony Corporation of America, Corporate Executive Officer, Vice Chairman and COO Sony Entertainment Business Group. Sony's decision to replace Idei with Wales native Howard Stringer will mark the first time that a foreigner will run a major Japanese electronics firm. Sony Corp. also announced on the same date that current president, Kunitake Ando, will step down and be replaced by Ryoji Chubachi. [2]

Acquisitions

In 1988, Sony acquired CBS (Columbia) Records Group from CBS. It was renamed "Sony Music Entertainment".

In 1989, Sony acquired Columbia Pictures Entertainment from Coca Cola for US $3.4 billion. It was subsequently renamed "Sony Pictures Entertainment" in 1991.

In 2000, Sony had sales of US $63 billion and 189,700 employees. Sony acquired Aiwa Corporation in 2002.

Sony also owns television channels in India and channels aimed at Indian communities in Europe.

On July 20th, 2004, the EU approved a 50-50 merger between Sony Music Entertainment and BMG. The new company will be called Sony BMG and will, together with RIAA partner Universal, control 60% of the world wide music market.

On September 13th 2004 a Sony-led consortium finalised the deal to purchase famous film studio Metro-Goldwyn-Mayer for about $5 Billion, including $2Bn in debts.

Legal

In 2002, Sony Computer Entertainment America, marketer of the popular PlayStation game consoles, was sued by Immersion Corp. of San Jose, California which claimed that Sony's PlayStation "Dual Shock" controllers infringed on Immersion's patents. In 2004 a federal jury agreed with Immersion, awarding the company US$82 million in damages. A U.S. district court judge ruled on the matter in March, 2005 and not only agreed with the federal jury's ruling but also added another US$8.7 million in damages. Washington Post: Pay Judgment Or Game Over, Sony Warned

Proprietary formats

Sony has historically been notable for creating its own in-house standards for new recording and storage technologies instead of adopting those of other manufacturers and standards bodies. The most infamous of these was the videotape format war of the early 1980s, when Sony marketed its Betamax system for video cassette recorders against the VHS format developed by JVC. In the end, VHS gained critical mass in the marketplace and became the worldwide standard for consumer VCRs and Sony had no choice but to capitulate.

Since then, Sony has continued to introduce its own versions of storage technologies, with varying success. Examples include:

  • MiniDisc was created by Sony to replace cassette tapes. which left it in an awkward position when rivals later adopted CD-R and MP3.
  • Sony also makes heavy use of its Memory Stick flash memory cards for digital cameras and other portable devices, which few other manufacturers use.
  • It also attempted to compete with the Iomega Zip drive and Imation SuperDisk with their HiFD, but this proved a severe failure.
  • In 1993 Sony challenged the industry standard Dolby Digital 5.1 surround sound format with its newer and more advanced proprietary motion picture digital audio format called SDDS (Sony Dynamic Digital Sound) This format employed eight channels (7.1) of audio opposed to just six used in Dolby Digital 5.1 at the time. Unlike Dolby Digital, SDDS utilized a method of backup by having mirrored arrays of bits on both sides of the film which acted as a measure of reliability in case the film was partially damaged. Ultimately SDDS has been vastly overshadowed by the preferred DTS (Digital Theatre System) and Dolby Digital standards in both the motion picture industry and home audio formats.
  • Since the introduction of the MiniDisc format, Sony has attempted to promote its own audio compression technologies under the ATRAC brand, against more widely-used formats like MP3 or even Windows Media Audio. Until late 2004, Sony's Network Walkman line of digital portable music players did not support the MP3 de facto standard natively, although the software provided with them would convert MP3 files into the ATRAC or ATRAC3 formats.
  • Sony has been accused of repeating mistakes with its Blu-Ray disc format, which looks likely to compete with Toshiba's HD-DVD format. However, both formats have significant industry backing and it is unclear whether this will prove to be a mistake for Sony, or whether their format will win out.
  • The Sony PlayStation Portable uses the proprietary Universal Media Disc format to store games and movies.

Notable products and technologies

See also: List of Sony Trademarks

1950s

A 1969 Sony TC-630 reel-to-reel recorder
  • Reel-to-reel tape recorders (1950-??)
  • Transistor radios (1955-)

1960s

  • Trinitron (1968-)

1970s

  • U-matic (1971-1983)
  • Betamax (1975-1998)
  • Elcaset (1976-1980)
  • Walkman (1979-)

1980s

  • DASH (1980)
  • Mavica (1981-??)
  • Betacam (1982-)
  • Compact Disc (1982-)
  • 3½" diskette (1983-)
  • Discman (1984-)
  • CD-ROM (1985-)
  • Handycam (1985-)
  • Video8 (1985-??)
  • D1 (1987-)
  • DAT (1987-)
  • NEWS (1987-??)
  • D2 (1988-)
  • CD-R (with Phillips) (1988-)
  • Hi8 (1989-)
  • Video Walkman (1989-)

1990s

  • NT (1991-??)
  • MiniDisc (1992-)
  • PlayStation (later PS one) (1994-2004)
  • Magic Link (1994-1997)
  • DV (1995-)
  • MiniDV (1995-)
  • Cyber-shot (1996-)
  • Digital8 (1999-)
  • FD Trinitron (1996-)
  • VAIO (1997-)
  • Digital Mavica (1997-)
  • Ruvi (1998-1999)
  • Memory Stick (1998-)
  • HiFD (1998-2001)
  • Super Audio CD (1998-)
  • PlayStation 2 (1999-)
  • Aibo (1999-)

2000s

Sony Walkman SRF-S84 transistor radio (released 2001).
  • CLIÉ (2000-2005)
  • MicroMV (2002-)
  • SonicStage (2003 - )
  • HDV (2003-)
  • Qualia (2003-)
  • Blu-Ray Disc (2003-)
  • PSX (2003-)
  • Qrio (2003-)
  • PlayStation Portable (2004-)
  • Universal Media Disc (UMD) (2004-)
  • Librie (2004-)
  • PlayStation 3 (Spring 2006)

Question marks indicate products no longer sold as of 2005, but the year of withdrawal is unknown

Documentaries about Sony Corporation

  • The story of Sony's foray into the American commercial market is documented in Terry Sanders' film The Japan Project: Made in Japan.


References

  • Made in Japan by Akio Morita and SONY, Harper Collins (1994)
  • SONY Radio, Sony Transistor Radio 35th Anniversary 1955-1990 - information booklet (1990)
  • The Portable Radio in American Life by University of Arizona Professor Michael Brian Schiffer, Ph.D. (The University of Arizona Press, 1991).

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. Today, PricewaterhouseCoopers brands its consulting activities through the Advisory name. Question marks indicate products no longer sold as of 2005, but the year of withdrawal is unknown. The selling of this profitable arm of the firm was a result of public pressure on all the Big Four audit firms, as it is seen to be a conflict of interest for an audit firm to be offering non-audit services to clients. See also: List of Sony Trademarks. In August 2003, IBM revealed that the actual value of the deal was closer to $3.9 billion. Examples include:. In October 2002 PricewaterhouseCoopers sold PwC Consulting, its professional consulting arm, to IBM for approximately $3.5 billion in cash and stock.

Since then, Sony has continued to introduce its own versions of storage technologies, with varying success. These plans were soon revised, however. In the end, VHS gained critical mass in the marketplace and became the worldwide standard for consumer VCRs and Sony had no choice but to capitulate. (See also related article on rebranding.). The most infamous of these was the videotape format war of the early 1980s, when Sony marketed its Betamax system for video cassette recorders against the VHS format developed by JVC. During 2000, rival firm Arthur Andersen had spun off its consulting activities as Accenture. Sony has historically been notable for creating its own in-house standards for new recording and storage technologies instead of adopting those of other manufacturers and standards bodies. This unusual branding effort occurred in part as a response to one of the firm's rivals.

Washington Post: Pay Judgment Or Game Over, Sony Warned. According to a June 2002 BBC news article, the firm's CEO, Greg Brenneman described the unusual name as "a real word, concise, recognisable, global and the right fit for a company that works hard to deliver results.". district court judge ruled on the matter in March, 2005 and not only agreed with the federal jury's ruling but also added another US$8.7 million in damages. An outside consultancy, Wolf Olins, was hired to create a brand image for the new entity, which was introduced to the public as "Monday". A U.S. The firm announced in May 2002 that its consulting activities would be spun off as an independent entity. In 2004 a federal jury agreed with Immersion, awarding the company US$82 million in damages. PwC planned to capitalize one these development through either a sale to possible suitors like HP and Microsoft or to spin off the division as a separate company.

of San Jose, California which claimed that Sony's PlayStation "Dual Shock" controllers infringed on Immersion's patents. During the time of the dotcom era, many smaller consultancies capitalized on the tremendous wealth generated in the equity markets. In 2002, Sony Computer Entertainment America, marketer of the popular PlayStation game consoles, was sued by Immersion Corp. The Management Consulting Services (MCS) was one of fastest growing and most profitable areas of the consultancy. On September 13th 2004 a Sony-led consortium finalised the deal to purchase famous film studio Metro-Goldwyn-Mayer for about $5 Billion, including $2Bn in debts. Though the firm's core business is accountancy, it also ran a huge professional consulting branch, as did other major accountancy firms. The new company will be called Sony BMG and will, together with RIAA partner Universal, control 60% of the world wide music market. PricewaterhouseCoopers had already decided to sell its technology consulting practice to IBM by this point.

On July 20th, 2004, the EU approved a 50-50 merger between Sony Music Entertainment and BMG. This forced many of the Big Four to divest their interests in technology consulting. Sony also owns television channels in India and channels aimed at Indian communities in Europe. One such result was the adoption of the Sarbanes-Oxley Act, which required auditor independence and separation of internal audit from general consulting. Sony acquired Aiwa Corporation in 2002. The 2002 indictment of Enron and WorldCom and the subsequent collapse of Arthur Andersen resulted in stringent SEC rules on auditor independence. In 2000, Sony had sales of US $63 billion and 189,700 employees. The following year, merger discussions between PwC and Grant Thornton failed.

It was subsequently renamed "Sony Pictures Entertainment" in 1991. In 1998, Price Waterhouse and Coopers & Lybrand merged to form PricewaterhouseCoopers. In 1989, Sony acquired Columbia Pictures Entertainment from Coca Cola for US $3.4 billion. Coopers & Lybrand lost a majority of its market share in the 1980s when mergers reduced the Big Eight to the Big Six. It was renamed "Sony Music Entertainment". In the 1970s, Coopers & Lybrand studied ways to incorporate technology into automating the auditing process. In 1988, Sony acquired CBS (Columbia) Records Group from CBS. Coopers & Lybrand was essentially an auditing firm.

[2]. & Montgomery and the Cooper Brothers. also announced on the same date that current president, Kunitake Ando, will step down and be replaced by Ryoji Chubachi. Coopers & Lybrand, the product of a 1957 merger between Lybrand, Ross Bros. Sony Corp. The firm benefitted from tough auditing requirements that arose from the Great Depression. Sony's decision to replace Idei with Wales native Howard Stringer will mark the first time that a foreigner will run a major Japanese electronics firm. Price Waterhouse's offices in the United States were open in the 1890s.

announced that Nobuyuki Idei will step down as Chairman and Group CEO and will be replaced by Briton Sir Howard Stringer, current Chairman and CEO of Sony Corporation of America, Corporate Executive Officer, Vice Chairman and COO Sony Entertainment Business Group. By the late 1800s, Price Waterhouse had gained significant recognition as an accounting firm. On March 7th, 2005, Sony Corp. A few years later, he took on Edwin Waterhouse as a partner of the firm, leading to the birth of Price Waterhouse. However, this huge growth in portable transistor radio sales, that saw Sony rise to be the dominant player in the consumer electronics field, [1] was not because of the consumers who had bought the earlier generation of tube radio consoles, but was driven by a distinctly new American phenomenon at the time called Rock and Roll. Samuel Price, an accountant, founded the firm in London in 1850. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had began buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1958. PwC's other large clients include American International Group, The Home Depot, Bank of America, JP Morgan Chase, Tesco and Unilever.

The TR-63 of 1957 cracked open the U.S. PwC also audits four of the 10 largest companies in the United Kingdom (GlaxoSmithKline, Shell, Barclays and Lloyds TSB Group). On page 209 of the book The Portable Radio in American Life by University of Arizona professor Michael Brian Schiffer, Ph.D., he wrote: "Sony was not first, but its transistor radio was the most successful. As of March 2005, PricewaterhouseCoopers' audit clients included four of the 10 largest public companies in the United States (Exxon Mobil Corporation, Ford Motor Company, ChevronTexaco and IBM). The TR-63 was a shirt pocket transistor radio that was exported all over the world. The firm's dominant practice is Assurance, which accounts for over 50% of PwC's revenue. and a great sales success worldwide. Europe and North America account for about 82% of PwC's annual revenue, with Europe alone accounting for 45%.

The following year, 1957, Sony came out with the TR-63 model, the then smallest (112 x 71 x 32 mm) set in commercial production. According to statistics compiled by the firm from third party sources, PwC ranks in as the number 1 employer of choice among the Big 4 in student recruiting surveys from 12 countries including China, Germany, United Kingdom and the United States [2]. That same year they made the TR-6, a coat pocket radio which was used by the company to create its "SONY boy" advertising character. PricewaterhouseCoopers is one of the top 10 companies for working mothers in 2004 according to Working Mother Media. In 1956, Sony reportedly manufactured about 40,000 of its Model TR-72 box-like portable transistor radios and exported some of this model to North America, Holland and Germany. PwC audits 37 per cent of the FTSE 100; 22 per cent of the FT Asia Pacific 100 and 43% per cent of the Fortune 1000. In August 1955, Sony produced its first coat-pocket sized transistor radio they registered as the TR-55 model. The firm also has in-house human resource services and legal services (through its correspondent global legal firm, Landwell).

Eventually, both Ibuka and Mitsui Bank's chairman gave their approval. PwC's service lines are further divided into Consumer and Industrial Products and Service (CIPS), Financial Services (FS) and Technology, Infocomm and Entertainment (TICE). Akio Morita was firm, however, as he did not want the company name tied to any particular industry. PricewaterhouseCoopers has three main service lines — Tax, Audit and Assurance and Advisory. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. DiPiazza Jr, a 45 year old partner of the erstwhile Coopers & Lybrand. The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name. The current global CEO is Samuel A.

At the time of the change, it was extremely unusual for a Japanese company to use Roman letters instead of Chinese characters to spell its name. These 'sister' firms are governed by a global board of partners. However "Sonny" seemed not to be appropriate since it sounds too much like the Japanese soh-nee which means something like "business goes bad", Akio Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own (which paid off when they sued a candy producer who also used the name who claimed that "Sony" was just an existing word in some language). The legal structure of a partnership is very different to that of a company, and as such the global firm is in fact a collection of member firms, that are run autonomously in their respective jurisdictions. The name "Sony" was chosen for the brand as a mix of the Latin word sonus, which is the root of sonic and sound, the English word "sunny", and from the word Sonny-boys which is Japanese slang for "whizz kids". . The primary reason they did not, is that the railway company Tokyo Kyuko was known as TKK. PricewaterhouseCoopers is head quartered in New York City, United States.

When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. PwC is one of the Big Four, along with KPMG, Ernst & Young and Deloitte Touche Tohmatsu, and was formed in 1998 from a merger between Price Waterhouse and Coopers & Lybrand. Today Norio Ohga is Honorary Chairman, Howard Stringer is Chairman and CEO, and Ryoji Chubachi is President and Electronics CEO. There are over 120,000 people employed by the global partnership, in 144 countries around the world, working in four lines of service and 22 industry-specialised practices. As it grew into a major international corporation, Sony acquired other companies with longer histories, including Columbia Records (the oldest continuously produced brand name in recorded sound, dating back to 1888). PricewaterhouseCoopers LLP (or PwC) is the largest professional services firm and the 6th largest private company in the world [1]. Their first consumer product, in the late 1940s, was a rice boiler. Sarbanes-Oxley Act.

Sony was founded by Masaru Ibuka and Akio Morita on May 7, 1946 as the Tokyo Telecommunications Engineering with about 20 employees. Big Four auditors. . See also Sony Corporation shareholders and subsidiaries. Sony Corporation is traded on the Tokyo Stock Exchange under number 6758 and on the NYSE as SNE through ADR.

It is currently one of the world's largest producers of consumer electronics and is one of the biggest corporations in Japan. Sony Corporation (Japanese katakana: ソニー) (TYO: 6758), NYSE: SNE is a global consumer electronics corporation based in Tokyo, Japan. (The University of Arizona Press, 1991). The Portable Radio in American Life by University of Arizona Professor Michael Brian Schiffer, Ph.D.

SONY Radio, Sony Transistor Radio 35th Anniversary 1955-1990 - information booklet (1990). Made in Japan by Akio Morita and SONY, Harper Collins (1994). The story of Sony's foray into the American commercial market is documented in Terry Sanders' film The Japan Project: Made in Japan. PlayStation 3 (Spring 2006).

Librie (2004-). Universal Media Disc (UMD) (2004-). PlayStation Portable (2004-). Qrio (2003-).

PSX (2003-). Blu-Ray Disc (2003-). Qualia (2003-). HDV (2003-).

SonicStage (2003 - ). MicroMV (2002-). CLIÉ (2000-2005). Aibo (1999-).

PlayStation 2 (1999-). Super Audio CD (1998-). HiFD (1998-2001). Memory Stick (1998-).

Ruvi (1998-1999). Digital Mavica (1997-). VAIO (1997-). FD Trinitron (1996-).

Digital8 (1999-). Cyber-shot (1996-). MiniDV (1995-). DV (1995-).

Magic Link (1994-1997). PlayStation (later PS one) (1994-2004). MiniDisc (1992-). NT (1991-??).

Video Walkman (1989-). Hi8 (1989-). CD-R (with Phillips) (1988-). D2 (1988-).

NEWS (1987-??). DAT (1987-). D1 (1987-). Video8 (1985-??).

Handycam (1985-). CD-ROM (1985-). Discman (1984-). 3½" diskette (1983-).

Compact Disc (1982-). Betacam (1982-). Mavica (1981-??). DASH (1980).

Walkman (1979-). Elcaset (1976-1980). Betamax (1975-1998). U-matic (1971-1983).

Trinitron (1968-). Transistor radios (1955-). Reel-to-reel tape recorders (1950-??). The Sony PlayStation Portable uses the proprietary Universal Media Disc format to store games and movies.

However, both formats have significant industry backing and it is unclear whether this will prove to be a mistake for Sony, or whether their format will win out. Sony has been accused of repeating mistakes with its Blu-Ray disc format, which looks likely to compete with Toshiba's HD-DVD format. Until late 2004, Sony's Network Walkman line of digital portable music players did not support the MP3 de facto standard natively, although the software provided with them would convert MP3 files into the ATRAC or ATRAC3 formats. Since the introduction of the MiniDisc format, Sony has attempted to promote its own audio compression technologies under the ATRAC brand, against more widely-used formats like MP3 or even Windows Media Audio.

Ultimately SDDS has been vastly overshadowed by the preferred DTS (Digital Theatre System) and Dolby Digital standards in both the motion picture industry and home audio formats. Unlike Dolby Digital, SDDS utilized a method of backup by having mirrored arrays of bits on both sides of the film which acted as a measure of reliability in case the film was partially damaged. In 1993 Sony challenged the industry standard Dolby Digital 5.1 surround sound format with its newer and more advanced proprietary motion picture digital audio format called SDDS (Sony Dynamic Digital Sound) This format employed eight channels (7.1) of audio opposed to just six used in Dolby Digital 5.1 at the time. It also attempted to compete with the Iomega Zip drive and Imation SuperDisk with their HiFD, but this proved a severe failure.

Sony also makes heavy use of its Memory Stick flash memory cards for digital cameras and other portable devices, which few other manufacturers use. which left it in an awkward position when rivals later adopted CD-R and MP3. MiniDisc was created by Sony to replace cassette tapes.