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Sirius Satellite Radio

Sirius Satellite Radio NASDAQ: SIRI is a satellite radio (DARS) service in the United States that provides 68 streams (channels) of music and 55 streams of sports, news and entertainment. Music streams on Sirius carry a wide variety of music genres, broadcasting 24 hours a day, commercial free. With any Sirius-enabled radio, the user can see the artist and song information on display while listening to the stream. The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America. A subset of Sirius’ music channels are included as part of the DISH Network satellite television service. Sirius channels are identified by Arbitron with the label “XS” (e.g. “XS120”, “XS9”, “XS17”).

Sirius is based in New York City. Its business model is to provide pay-for-service radio, music channels being free of commercials, analogous to the business model for premium cable television. Subscription costs for Sirius range from $12.95/mo. to $499.99 for a lifetime subscription (of the receiver, not the subscriber). A $10 activation fee ($15 if activated by phone) is also required. Sirius currently lags behind competitor XM Satellite Radio in terms of subscribers with 3.3 million, well less than XM's current audience of more than 6 million subscribers (as of January 9, 2006). However, Sirius led the market in new satellite radio subscribers in 2005.

Sirius was previously known as CD Radio. The dog in the Sirius logo (Sirius is referred to as the "Dog Star") is unofficially named “Mongo,” a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. “Mongo” later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races.

Content

Howard Stern and other high profile content

Howard Stern Show.

A major component of Sirius’ business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt (aka Little Steven), Jimmy Buffett, and Eminem to executive produce streams on Sirius.

By far the biggest of these deals was announced on October 6, 2004 when Sirius announced that it signed a five-year, $500-million agreement with Howard Stern to move his radio show to Sirius starting on January 9, 2006. The deal, which gave Sirius exclusive rights to Stern’s radio show, also gave Stern the right to build at least two full-time programming channels. Stern stated that his move was forced by the stringent regulations of the FCC whose enforcement was intensified following the Super Bowl XXXVIII Halftime Show. Beginning with the announcement of his imminent departure, Stern began to complain of one of his employers, Infinity Broadcasting, as trying to impede the success of his departure.

In Howard Stern's first major hire for Sirius, Stern brought on board Tampa, FL based Bubba the Love Sponge, fired by Clear Channel due to a $750,000 fine proposed by the FCC Reuters, to do a show on Sirius.

In addition to the channel-programming deals, Sirius has also programmed a number of more conventional shows with well known personalities in a number of fields. These shows are hosted by personalities including skateboard legend Tony Hawk, seven-time Tour de France champion Lance Armstrong, The B-52's lead singer Fred Schneider, NBA Hall of Famer Bill Walton and longtime New York City DJ “Cousin Brucie”, who was dropped by WCBS-FM after the station changed to its format from an oldies station to a “Jack” format. Generally the personalities act as DJs hosting shows with music they personally like.

On November 18, 2004 the former COO and President of Viacom, Mel Karmazin, was named the CEO of Sirius. Stern worked under Karmazin at Infinity Radio and the two men have always had a great deal of mutual respect for each other. It was Karmazin who fiercely protected Stern in the wake of the Super Bowl XXXVIII Halftime Show (produced by MTV and aired by CBS, both co-owned with Infinity) and the FCC crackdown on shock jocks and obscenity, in general.

On October 25, 2005 Sirius announced that "E Street Radio", the exclusive channel of legendary artist Bruce Springsteen, would air from November 1, 2005 to January 31, 2006 on the Bridge - Channel 10.

Sports

NFL Radio.

Another cornerstone of Sirius’ business strategy has been to pursue exclusive sports content. Currently, Sirius has exclusive satellite radio broadcasting rights to all NFL and NBA games. Sirius also announced in December 2005 a multi-year deal with the NBA, which makes the satellite radio company the broadcaster of more live NBA games than any other radio outlet. The agreement also creates a 24-hour NBA Radio Channel, located on channel 127. NHL games will be shared with XM for the 2005–2006 season, after which XM will have exclusive broadcast rights. Starting in 2007, Sirius will have full NASCAR coverage.

Sirius also has rights to a number of major college sports conferences, including the Big Ten and the Southeastern Conference as well as schools like Notre Dame. Beginning in 2005 Sirius also has exclusive radio rights to cover the NCAA Men's Division I Basketball Tournament. In August 2004, Sirius launched NFL Radio, a 24-hour radio stream dedicated exclusively to covering the NFL. Sirius has also been aggressive in creating its own in-house produced studio sports radio content.

Other content

In June 2005, Sirius signed an agreement with BBC Radio 1 in the UK to rebroadcast the station to an American audience. Sirius also has exclusive satellite radio rights to National Public Radio, carrying two separate streams. The deal with NPR was the first high-profile deal entered into by Sirius.

With the launch of Sirius Canada in December 2005, American listeners gained five Canadian-produced stations including CBC Radio One, CBC Radio Three and Iceberg Radio in English, and Première Plus and Bandeapart in French. Iceberg Radio is programmed by Standard Broadcasting, which also provides a number of additional channels exclusive to Canada; the other four come from the Canadian Broadcasting Corporation.

Sirius' Satellites

Sirius’ spacecraft Radiosat 1 through Radiosat 4 were manufactured by Space Systems/Loral. The first three of the series were orbited in 2000 by Proton-K Block-DM3 launch vehicles. Radiosat 4 is a ground spare, in storage at SS/Loral’s facility in Palo Alto, California. The series of satellites from which they come, the SS/Loral LS-1300, is known to have problems with their solar array cells — a similar but more severe issue affects the Boeing satellites belonging to competitor XM Radio.

Sirius Satellite in space, concept drawing.

Sirius' satellites are called Radiosat (instead of after the company name), due to there already being a previous fleet of satellites launched also named SIRIUS, launched by Sweden's NSAB (Nordiska Satellitaktiebolaget, or Nordic Satellite AB) and used for general telecommunications and satellite tv throughout Sweden and the rest of Scandinavia.

The Sirius uplink facility is located in Vernon, Sussex County, New Jersey.

Sirius does not use Geostationary satellites. Instead, its three SS/L-1300 satellites fly in geosynchronous (24-hour orbital period) inclined elliptical orbits. Sirius says the elliptical path of its satellite constellation ensures that each satellite spends about 16 hours a day over the continental United States, with at least one satellite over the country at all times. Sirius completed its three-satellite constellation on November 30, 2000. A fourth satellite will remain on the ground, ready to be launched if any of the three active satellites encounter transmission problems.

The Sirius system is similar to that of its competitor. Programs are beamed to one of the three Sirius satellites, which then transmit the signal to the ground, where your radio receiver picks up one of the channels within the signal. Signals are also beamed to ground repeaters for listeners in urban areas where the satellite signal can be interrupted.

Sirius offers car radios and home entertainment systems, as well as car and home kits for portable use. The Sirius receiver includes two parts -- the antenna module and the receiver module. The antenna module picks up signals from the ground repeaters or the satellite, amplifies the signal and filters out any interference. The signal is then passed on to the receiver module. Inside the receiver module is a chipset consisting of eight chips. The chipset converts the signals from 2.3 gigahertz (GHz) to a lower intermediate frequency. Sirius also offers an adapter that allows conventional car radios to receive satellite signals.

Receivers

SIRIUS Sportster Boombox

As of 2005, Sirius receivers are available for various new Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes-Benz, Mercury, Mini, Nissan, Scion, Toyota, Porsche, Volkswagen, and Volvo vehicles, and the service plans on adding availability for portable use. Starting in 2006, all Rolls-Royce vehicles sold in the United States will come with a Sirius radio and lifetime subscription as standard equipment.

They also make many receivers for aftermarket installs as well, including the Sportster Replay, Starmate Replay, Sirius S50 with built in 1GB MP3 player, and the Sirius One. Sirius' hardware lineup is available at Sirius.com

Some popular radios from Sirius:

  • SIRIUS S50
  • SIRIUS Sportster Exec. Docking Station Package
  • SIRIUS Sportster Radio with Boombox Package
  • Tivoli's SIRIUS Table Radio
  • Kenwood H2EV Radio with Car and Home Kits
  • Clarion Calypso SIRIUS Radio with Car Kit
  • XACT XTR1 Radio with Car Kit

Radio stations

  • List of Sirius Satellite Radio stations
  • Official Sirius Satellite Radio Stations List, Adobe Acrobat Reader Required
  • Black and white lineup from SiriusBackstage.com, Adobe Acrobat Reader Required

Sirius in Canada

In November, 2004, a partnership between Sirius, Standard Broadcasting and the Canadian Broadcasting Corporation filed an application with the Canadian Radio-television and Telecommunications Commission to introduce Sirius in Canada. The application was approved on June 16, 2005. The decision was appealed to the Canadian federal cabinet by a number of broadcasting, labour, and arts and culture organizations, including the Friends of Canadian Broadcasting, CHUM Limited, and the National Campus and Community Radio Association. The groups objected to Sirius’ approach to and reduced levels of Canadian content and French language programming, along with the exclusion of Canadian non-commercial broadcasting. After a lengthy debate, cabinet rejected the appeals on September 9, 2005.

Sirius Canada was officially launched December 1, 2005.

Sirius Canada did not initially carry Howard Stern. Despite popular belief that Stern's broadcast was banned by the CRTC, this is not the case — Sirius Canada, in fact, voluntarily chose not to air the program at the time of its launch in Canada. A significant number of Canadians have purchased grey market subscriptions to Sirius' American service to listen to Stern, although owing to the nature of grey market economics a precise number is difficult to verify. Howard 100 News has stated on air that they estimate at least 60,000 grey market satellite subscriptions in Canada; in December, the Canadian newspaper The Globe and Mail reported that business analysts in Canada estimate a total of 60,000 grey market subscribers to both Sirius and XM combined. [1] (It should be noted that this figure also includes an unverified number of listeners who subscribed before the Canadian satellite radio services launched at all — the analysts' figures did not offer any estimate of how many Canadians chose a grey market subscription over Sirius Canada specifically because of Stern.)

On January 11, 2006, a Canadian writer interviewed on Stern's show announced an online petition to bring Stern to Sirius Canada.

On February 1, 2006, The Globe and Mail reported the announcement that Stern's show on Howard 100 would become available in Canada as of February 6, 2006. [2]

Sirius had previously disabled the Howard Stern channels on radios with a Canadian ESN number, even if they are subscribed to American content from an American address. Most of these radios have a 'C' suffix in the model name. For example, the Sirius ONE radio is model "SV1" in the United States, but "SV1C" in Canada. However, Sirius cannot stop grey market receivers from picking up the American programming. The blocking of the Howard Stern channels is anticipated to change once the announced return of Stern to Canada takes place.


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The blocking of the Howard Stern channels is anticipated to change once the announced return of Stern to Canada takes place. It made a return on the Ten Best as the Acura RSX for 2002 and 2003. However, Sirius cannot stop grey market receivers from picking up the American programming. The GS-R model was called out specifically in 1994 and 1995. For example, the Sirius ONE radio is model "SV1" in the United States, but "SV1C" in Canada. The Integra was on Car and Driver magazine's annual Ten Best list six times, in 1987, 1988, and 1994 through 1997. Most of these radios have a 'C' suffix in the model name. It also has an entirely new engine, the K-series, which is considered by some to be the best engine Honda has ever released.

Sirius had previously disabled the Howard Stern channels on radios with a Canadian ESN number, even if they are subscribed to American content from an American address. NSX, TSX, MDX, etc). [2]. The new name conforms to Acura's new naming scheme for all cars in its line up (e.g. On February 1, 2006, The Globe and Mail reported the announcement that Stern's show on Howard 100 would become available in Canada as of February 6, 2006. The fourth generation Integra, produced from 2002 onwards, has been renamed the Acura RSX. On January 11, 2006, a Canadian writer interviewed on Stern's show announced an online petition to bring Stern to Sirius Canada. The Type R was a no-compromise sports car, and it showed the world what Honda was capable of.

[1] (It should be noted that this figure also includes an unverified number of listeners who subscribed before the Canadian satellite radio services launched at all — the analysts' figures did not offer any estimate of how many Canadians chose a grey market subscription over Sirius Canada specifically because of Stern.). This provided for a much noisier ride, but since the Type-R was a racecar for the street, most owners didn't mind. Howard 100 News has stated on air that they estimate at least 60,000 grey market satellite subscriptions in Canada; in December, the Canadian newspaper The Globe and Mail reported that business analysts in Canada estimate a total of 60,000 grey market subscribers to both Sirius and XM combined. The air conditioning system was removed and nearly all the sound-dampening material was eliminated. A significant number of Canadians have purchased grey market subscriptions to Sirius' American service to listen to Stern, although owing to the nature of grey market economics a precise number is difficult to verify. The interior was stripped down to reduce weight. Despite popular belief that Stern's broadcast was banned by the CRTC, this is not the case — Sirius Canada, in fact, voluntarily chose not to air the program at the time of its launch in Canada. Mild oversteer was easy to induce with a lift of the throttle, and during steady-state cornering the car maintained a slight tail-out stance.

Sirius Canada did not initially carry Howard Stern. The result was a chassis with very responsive, racetrack-ready handling that ably absorbed mid-corner bumps well. Sirius Canada was officially launched December 1, 2005. The front anti-roll bar retained the same size, although the end links were changed to a more responsive sealed ball joint as opposed to a rubber bushing on the lesser models. After a lengthy debate, cabinet rejected the appeals on September 9, 2005. The rear anti-roll bar diameter was increased to 22 mm in diameter. The groups objected to Sirius’ approach to and reduced levels of Canadian content and French language programming, along with the exclusion of Canadian non-commercial broadcasting. The springs and dampers were much stiffer, with a 10 mm reduction in ride height.

The decision was appealed to the Canadian federal cabinet by a number of broadcasting, labour, and arts and culture organizations, including the Friends of Canadian Broadcasting, CHUM Limited, and the National Campus and Community Radio Association. All soft rubber bushings were replaced with much stiffer versions, as much as 5.3 times higher in durometer readings. The application was approved on June 16, 2005. The Type R received very aggressive tuning in its suspension settings. In November, 2004, a partnership between Sirius, Standard Broadcasting and the Canadian Broadcasting Corporation filed an application with the Canadian Radio-television and Telecommunications Commission to introduce Sirius in Canada. The tires were upgraded to Bridgestone RE010 "summer" tires. Some popular radios from Sirius:. Under those wheels was a much larger set of disk brakes front and back.

Sirius' hardware lineup is available at Sirius.com. The Type R's body also received a new functional rear wing, body-colored rocker panels, and 5 bolt hubs with special lightweight Type-R wheels. They also make many receivers for aftermarket installs as well, including the Sportster Replay, Starmate Replay, Sirius S50 with built in 1GB MP3 player, and the Sirius One. Camber rigidity was improved at the rear by increasing wheel bearing span by 10 mm. Starting in 2006, all Rolls-Royce vehicles sold in the United States will come with a Sirius radio and lifetime subscription as standard equipment. The front strut tower bar was replaced with a stronger aluminum piece. As of 2005, Sirius receivers are available for various new Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes-Benz, Mercury, Mini, Nissan, Scion, Toyota, Porsche, Volkswagen, and Volvo vehicles, and the service plans on adding availability for portable use. "Performance rods," chassis braces that were bolted in place, were added to the rear trunk wall and rear subframe.

Sirius also offers an adapter that allows conventional car radios to receive satellite signals. The chassis received enhancements in the form of reinforcements to the rear wheel wells, roof rail, and other key areas. The chipset converts the signals from 2.3 gigahertz (GHz) to a lower intermediate frequency. The GS-R's open differential was replaced with a torque-sensing limited slip type. Inside the receiver module is a chipset consisting of eight chips. The clutch disk has a slightly smaller swept area, for improved bite. The signal is then passed on to the receiver module. The American version retained the same 4.4 final drive throughout the Type R's production run, unlike the Japanese market version, which in 1998 changed to a 4.785 final drive along with revised gearing.

The antenna module picks up signals from the ground repeaters or the satellite, amplifies the signal and filters out any interference. The transmission was upgraded with lower and closer gear ratios in second through fifth gears, in order to take advantage of the additional rev range. The Sirius receiver includes two parts -- the antenna module and the receiver module. A retuned engine computer also contributed to improve power output. Sirius offers car radios and home entertainment systems, as well as car and home kits for portable use. An improved stainless steel exhaust collector with more gentle merge angles, a change to a larger, consistent piping diameter, flared internal piping in the muffler allowed easier exit of gasses. Signals are also beamed to ground repeaters for listeners in urban areas where the satellite signal can be interrupted. That intake fed a short-runner intake manifold with a larger throttle body for better breathing.

Programs are beamed to one of the three Sirius satellites, which then transmit the signal to the ground, where your radio receiver picks up one of the channels within the signal. Intake air was now drawn from inside the fender well, for a colder, denser charge. The Sirius system is similar to that of its competitor. Stiffer valve springs resisted float on more aggressive camshafts. A fourth satellite will remain on the ground, ready to be launched if any of the three active satellites encounter transmission problems. The intake ports were given a minor port and polish. Sirius completed its three-satellite constellation on November 30, 2000. The intake valves were reshaped with a thinner stem and crown that reduced weight and improved flow.

Sirius says the elliptical path of its satellite constellation ensures that each satellite spends about 16 hours a day over the continental United States, with at least one satellite over the country at all times. Two extra counterweights on the crankshaft altered its vibration modes to enhance durability at high RPM. Instead, its three SS/L-1300 satellites fly in geosynchronous (24-hour orbital period) inclined elliptical orbits. Molybdenum-coated, high compression pistons and stronger-but-lighter connecting rods strengthened the reciprocating assembly. Sirius does not use Geostationary satellites. The B16A's cylinder head returned for an encore, with differently shaped combustion chambers and intake ports compared to the regular B18C in the GS-R. The Sirius uplink facility is located in Vernon, Sussex County, New Jersey. The B18C5 Type R engine contained more key differences than just some manual assembly steps and an increased redline.

Sirius' satellites are called Radiosat (instead of after the company name), due to there already being a previous fleet of satellites launched also named SIRIUS, launched by Sweden's NSAB (Nordiska Satellitaktiebolaget, or Nordic Satellite AB) and used for general telecommunications and satellite tv throughout Sweden and the rest of Scandinavia. It had many exclusive features found on no other Integra. The series of satellites from which they come, the SS/Loral LS-1300, is known to have problems with their solar array cells — a similar but more severe issue affects the Boeing satellites belonging to competitor XM Radio. The Type R was the pinnacle of the Integra line. Radiosat 4 is a ground spare, in storage at SS/Loral’s facility in Palo Alto, California. Once again, the Type-R saw a limited release in the US. The first three of the series were orbited in 2000 by Proton-K Block-DM3 launch vehicles. The GS-R edition received 5-spoke "blade" style wheels as a stylistic change.

Sirius’ spacecraft Radiosat 1 through Radiosat 4 were manufactured by Space Systems/Loral. It also has all-red taillights and a revised rear bumper. Iceberg Radio is programmed by Standard Broadcasting, which also provides a number of additional channels exclusive to Canada; the other four come from the Canadian Broadcasting Corporation. The 1998 Integra had slightly larger headlights and a more aggressive front bumper. With the launch of Sirius Canada in December 2005, American listeners gained five Canadian-produced stations including CBC Radio One, CBC Radio Three and Iceberg Radio in English, and Première Plus and Bandeapart in French. Despite some popular demand for a new Integra model for 1998, Acura chose to give the third-generation model a slight facelift and rerelease it. The deal with NPR was the first high-profile deal entered into by Sirius. Although the engine's "split personality" and unusually high capability to rev made it popular among hardcore enthusiasts, it cost the vehicle points in comparison tests where drivers noted that the vehicle was too hard-edged, loud and rev-hungry to be an easy daily driver.

Sirius also has exclusive satellite radio rights to National Public Radio, carrying two separate streams. Although impressive, the Type R was still hampered by some criticism; its maximum torque output was only 130 ft·lbs, and maximum output could not be achieved until 7000 RPM, meaning that the engine was only performing at peak between 7,000 RPM and its 8,400 RPM redline. In June 2005, Sirius signed an agreement with BBC Radio 1 in the UK to rebroadcast the station to an American audience. A Type R model was added for the 1997 model year, powered by a highly tuned, hand-finished variant of the GS-R's powerplant producing 195 horsepower, meaning it made more hp per litre than the Ferrari F355's V8. Sirius has also been aggressive in creating its own in-house produced studio sports radio content. Standard horsepower increased to 142, and the GS-R recieved a dual-stage intake manifold and a displacment boost to 1.8 litre, bringing horsepower up to 170. In August 2004, Sirius launched NFL Radio, a 24-hour radio stream dedicated exclusively to covering the NFL. Acura debuted the third generation model in 1994, now based on the all-new Civic chassis that had been introduced in '92.

Beginning in 2005 Sirius also has exclusive radio rights to cover the NCAA Men's Division I Basketball Tournament. Every Integra made since then has had the "A" badges. Sirius also has rights to a number of major college sports conferences, including the Big Ten and the Southeastern Conference as well as schools like Notre Dame. For the 1991 model year however, Acura's "A" logo appeared for the very first time on the front of the hood, as well as between the taillights. Starting in 2007, Sirius will have full NASCAR coverage. Therefore, from 1986 to 1990 the only external clues to any Integra's identity came at the rear, where badges for "Acura" "Integra", and the trim level appeared. NHL games will be shared with XM for the 2005–2006 season, after which XM will have exclusive broadcast rights. Prior to the 1991 model year, Acura had made a minor point of the supposed understated elegance of minimal exterior badging.

The agreement also creates a 24-hour NBA Radio Channel, located on channel 127. This generation also saw Acura make a bit of a marketing shift. Sirius also announced in December 2005 a multi-year deal with the NBA, which makes the satellite radio company the broadcaster of more live NBA games than any other radio outlet. Canada and the rest of the world got regular seat belts. Currently, Sirius has exclusive satellite radio broadcasting rights to all NFL and NBA games. Motorized "passive" seat belts were used instead. Another cornerstone of Sirius’ business strategy has been to pursue exclusive sports content. The second generation was the last Integra to be sold without airbags in the United States.

On October 25, 2005 Sirius announced that "E Street Radio", the exclusive channel of legendary artist Bruce Springsteen, would air from November 1, 2005 to January 31, 2006 on the Bridge - Channel 10. Honda had already used the vtec system in the b16a engines in the late 80s which are a predacessor to the b17 engine. It was Karmazin who fiercely protected Stern in the wake of the Super Bowl XXXVIII Halftime Show (produced by MTV and aired by CBS, both co-owned with Infinity) and the FCC crackdown on shock jocks and obscenity, in general. Other small updates came on at the same time, namely new front and rear bumpers, a new steering wheel, new rear turn signals, new ECU, chromed interior door handles and an increase in power to 140 for the non-VTEC engine. Stern worked under Karmazin at Infinity Radio and the two men have always had a great deal of mutual respect for each other. For 1992 Honda added the GS-R trim level, powered by a de-stroked, 1.7 litre version of the standard engine with the VTEC system from the then-new NSX added-on, bumping output to 160 horsepower. On November 18, 2004 the former COO and President of Viacom, Mel Karmazin, was named the CEO of Sirius. The GS model could also be had with a leather interior, which made it a sort of "deluxe" model, and featured its own model number.

Generally the personalities act as DJs hosting shows with music they personally like. Trim levels for 1990 and 1991 included the RS (base model), LS, and GS. These shows are hosted by personalities including skateboard legend Tony Hawk, seven-time Tour de France champion Lance Armstrong, The B-52's lead singer Fred Schneider, NBA Hall of Famer Bill Walton and longtime New York City DJ “Cousin Brucie”, who was dropped by WCBS-FM after the station changed to its format from an oldies station to a “Jack” format. The three-door hatchback and 4-door sedan body styles continued to be available, but the 5-door hatch was discontinued due to poor market reception. In addition to the channel-programming deals, Sirius has also programmed a number of more conventional shows with well known personalities in a number of fields. Acura debuted the second generation Integra in 1990, now powered by a new 1.8 litre engine making 130 horsepower, giving the model a necessary boost in performance. In Howard Stern's first major hire for Sirius, Stern brought on board Tampa, FL based Bubba the Love Sponge, fired by Clear Channel due to a $750,000 fine proposed by the FCC Reuters, to do a show on Sirius. The model was not without its shortcomings though; despite having 113 horsepower and a reachable 7,000 RPM redline, the new twin-cam engine had little torque and needed to be wound up quite a bit to make full power, leading to criticism that the model wasn't well-suited for day to day driving on surface streets, but was better tuned for spirited driving down tight, windy roads.

Beginning with the announcement of his imminent departure, Stern began to complain of one of his employers, Infinity Broadcasting, as trying to impede the success of his departure. Combined with sleeker styling and a nicer interior, buyers were effectivly convinced that the Integra was worth the extra money, and nearly 228,000 units were sold during the five year run of the first generation model. Stern stated that his move was forced by the stringent regulations of the FCC whose enforcement was intensified following the Super Bowl XXXVIII Halftime Show. The Integra shared its platform with the less-sporty Civic, although it featured a small list of key upgrades over its lesser stablemate to help merit a price increase over the CRX Si, which was otherwise the sportiest compact vehicle being offered by Honda/Acura; enlarged 4-wheel disc brakes replaced the small front-disc/rear-drum setup used by the Civic and CRX, suspension calibration was re-worked, better tires were used and a 113 horsepower DOHC fuel injected 16-valve engine was used in place of the SOHC, 90 horsepower unit from the CRX Si. The deal, which gave Sirius exclusive rights to Stern’s radio show, also gave Stern the right to build at least two full-time programming channels. The engine was the vehicle's most publicized feature, as twin-cam, multi-valve engines were anything but commonplace in entry-level models at the time. By far the biggest of these deals was announced on October 6, 2004 when Sirius announced that it signed a five-year, $500-million agreement with Howard Stern to move his radio show to Sirius starting on January 9, 2006. Three and 5-door hatchback bodies as well as a traditional four-door sedan were available, with a 1.6 L DOHC 16-valve engine powering all three.

Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt (aka Little Steven), Jimmy Buffett, and Eminem to executive produce streams on Sirius. The vehicle debuted in Japan in 1985 as the Honda Integra before going on sale a year later in North America as part of the then-new Acura lineup. A major component of Sirius’ business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. . . Although a sedan was available for several years, the 4-door body was dropped when the vehicle transitioned to its current fourth-generation "DC5" platform, which is now sold as the RSX in North America. “Mongo” later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races. It is Acura's smallest, least expensive model, designed to offer a competitor to vehicles like Volkswagen's Golf GTI, which was the most well known and popular "hot hatch" of the 1980s when the Integra was introduced.

The dog in the Sirius logo (Sirius is referred to as the "Dog Star") is unofficially named “Mongo,” a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. The Acura Integra, sold as a Honda in most of the world, is a small, sporty vehicle sold primarily as a coupe. Sirius was previously known as CD Radio. 301,103 Units sold from 1994-2001 - 2005555. However, Sirius led the market in new satellite radio subscribers in 2005. 262,285 units sold from 1990-1993. Sirius currently lags behind competitor XM Satellite Radio in terms of subscribers with 3.3 million, well less than XM's current audience of more than 6 million subscribers (as of January 9, 2006).

A $10 activation fee ($15 if activated by phone) is also required. to $499.99 for a lifetime subscription (of the receiver, not the subscriber). Subscription costs for Sirius range from $12.95/mo. Its business model is to provide pay-for-service radio, music channels being free of commercials, analogous to the business model for premium cable television.

Sirius is based in New York City. “XS120”, “XS9”, “XS17”). Sirius channels are identified by Arbitron with the label “XS” (e.g. A subset of Sirius’ music channels are included as part of the DISH Network satellite television service.

The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America. With any Sirius-enabled radio, the user can see the artist and song information on display while listening to the stream. Music streams on Sirius carry a wide variety of music genres, broadcasting 24 hours a day, commercial free. Sirius Satellite Radio NASDAQ: SIRI is a satellite radio (DARS) service in the United States that provides 68 streams (channels) of music and 55 streams of sports, news and entertainment.

Black and white lineup from SiriusBackstage.com, Adobe Acrobat Reader Required. Official Sirius Satellite Radio Stations List, Adobe Acrobat Reader Required. List of Sirius Satellite Radio stations. XACT XTR1 Radio with Car Kit.

Clarion Calypso SIRIUS Radio with Car Kit. Kenwood H2EV Radio with Car and Home Kits. Tivoli's SIRIUS Table Radio. SIRIUS Sportster Radio with Boombox Package.

Docking Station Package. SIRIUS Sportster Exec. SIRIUS S50.

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