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Sirius Satellite Radio

Sirius Satellite Radio NASDAQ: SIRI is a satellite radio (DARS) service in the United States that provides 68 streams (channels) of music and 55 streams of sports, news and entertainment. Music streams on Sirius carry a wide variety of music genres, broadcasting 24 hours a day, commercial free. With any Sirius-enabled radio, the user can see the artist and song information on display while listening to the stream. The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America. A subset of Sirius’ music channels are included as part of the DISH Network satellite television service. Sirius channels are identified by Arbitron with the label “XS” (e.g. “XS120”, “XS9”, “XS17”).

Sirius is based in New York City. Its business model is to provide pay-for-service radio, music channels being free of commercials, analogous to the business model for premium cable television. Subscription costs for Sirius range from $12.95/mo. to $499.99 for a lifetime subscription (of the receiver, not the subscriber). A $10 activation fee ($15 if activated by phone) is also required. Sirius currently lags behind competitor XM Satellite Radio in terms of subscribers with 3.3 million, well less than XM's current audience of more than 6 million subscribers (as of January 9, 2006). However, Sirius led the market in new satellite radio subscribers in 2005.

Sirius was previously known as CD Radio. The dog in the Sirius logo (Sirius is referred to as the "Dog Star") is unofficially named “Mongo,” a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. “Mongo” later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races.

Content

Howard Stern and other high profile content

Howard Stern Show.

A major component of Sirius’ business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt (aka Little Steven), Jimmy Buffett, and Eminem to executive produce streams on Sirius.

By far the biggest of these deals was announced on October 6, 2004 when Sirius announced that it signed a five-year, $500-million agreement with Howard Stern to move his radio show to Sirius starting on January 9, 2006. The deal, which gave Sirius exclusive rights to Stern’s radio show, also gave Stern the right to build at least two full-time programming channels. Stern stated that his move was forced by the stringent regulations of the FCC whose enforcement was intensified following the Super Bowl XXXVIII Halftime Show. Beginning with the announcement of his imminent departure, Stern began to complain of one of his employers, Infinity Broadcasting, as trying to impede the success of his departure.

In Howard Stern's first major hire for Sirius, Stern brought on board Tampa, FL based Bubba the Love Sponge, fired by Clear Channel due to a $750,000 fine proposed by the FCC Reuters, to do a show on Sirius.

In addition to the channel-programming deals, Sirius has also programmed a number of more conventional shows with well known personalities in a number of fields. These shows are hosted by personalities including skateboard legend Tony Hawk, seven-time Tour de France champion Lance Armstrong, The B-52's lead singer Fred Schneider, NBA Hall of Famer Bill Walton and longtime New York City DJ “Cousin Brucie”, who was dropped by WCBS-FM after the station changed to its format from an oldies station to a “Jack” format. Generally the personalities act as DJs hosting shows with music they personally like.

On November 18, 2004 the former COO and President of Viacom, Mel Karmazin, was named the CEO of Sirius. Stern worked under Karmazin at Infinity Radio and the two men have always had a great deal of mutual respect for each other. It was Karmazin who fiercely protected Stern in the wake of the Super Bowl XXXVIII Halftime Show (produced by MTV and aired by CBS, both co-owned with Infinity) and the FCC crackdown on shock jocks and obscenity, in general.

On October 25, 2005 Sirius announced that "E Street Radio", the exclusive channel of legendary artist Bruce Springsteen, would air from November 1, 2005 to January 31, 2006 on the Bridge - Channel 10.

Sports

NFL Radio.

Another cornerstone of Sirius’ business strategy has been to pursue exclusive sports content. Currently, Sirius has exclusive satellite radio broadcasting rights to all NFL and NBA games. Sirius also announced in December 2005 a multi-year deal with the NBA, which makes the satellite radio company the broadcaster of more live NBA games than any other radio outlet. The agreement also creates a 24-hour NBA Radio Channel, located on channel 127. NHL games will be shared with XM for the 2005–2006 season, after which XM will have exclusive broadcast rights. Starting in 2007, Sirius will have full NASCAR coverage.

Sirius also has rights to a number of major college sports conferences, including the Big Ten and the Southeastern Conference as well as schools like Notre Dame. Beginning in 2005 Sirius also has exclusive radio rights to cover the NCAA Men's Division I Basketball Tournament. In August 2004, Sirius launched NFL Radio, a 24-hour radio stream dedicated exclusively to covering the NFL. Sirius has also been aggressive in creating its own in-house produced studio sports radio content.

Other content

In June 2005, Sirius signed an agreement with BBC Radio 1 in the UK to rebroadcast the station to an American audience. Sirius also has exclusive satellite radio rights to National Public Radio, carrying two separate streams. The deal with NPR was the first high-profile deal entered into by Sirius.

With the launch of Sirius Canada in December 2005, American listeners gained five Canadian-produced stations including CBC Radio One, CBC Radio Three and Iceberg Radio in English, and Première Plus and Bandeapart in French. Iceberg Radio is programmed by Standard Broadcasting, which also provides a number of additional channels exclusive to Canada; the other four come from the Canadian Broadcasting Corporation.

Sirius' Satellites

Sirius’ spacecraft Radiosat 1 through Radiosat 4 were manufactured by Space Systems/Loral. The first three of the series were orbited in 2000 by Proton-K Block-DM3 launch vehicles. Radiosat 4 is a ground spare, in storage at SS/Loral’s facility in Palo Alto, California. The series of satellites from which they come, the SS/Loral LS-1300, is known to have problems with their solar array cells — a similar but more severe issue affects the Boeing satellites belonging to competitor XM Radio.

Sirius Satellite in space, concept drawing.

Sirius' satellites are called Radiosat (instead of after the company name), due to there already being a previous fleet of satellites launched also named SIRIUS, launched by Sweden's NSAB (Nordiska Satellitaktiebolaget, or Nordic Satellite AB) and used for general telecommunications and satellite tv throughout Sweden and the rest of Scandinavia.

The Sirius uplink facility is located in Vernon, Sussex County, New Jersey.

Sirius does not use Geostationary satellites. Instead, its three SS/L-1300 satellites fly in geosynchronous (24-hour orbital period) inclined elliptical orbits. Sirius says the elliptical path of its satellite constellation ensures that each satellite spends about 16 hours a day over the continental United States, with at least one satellite over the country at all times. Sirius completed its three-satellite constellation on November 30, 2000. A fourth satellite will remain on the ground, ready to be launched if any of the three active satellites encounter transmission problems.

The Sirius system is similar to that of its competitor. Programs are beamed to one of the three Sirius satellites, which then transmit the signal to the ground, where your radio receiver picks up one of the channels within the signal. Signals are also beamed to ground repeaters for listeners in urban areas where the satellite signal can be interrupted.

Sirius offers car radios and home entertainment systems, as well as car and home kits for portable use. The Sirius receiver includes two parts -- the antenna module and the receiver module. The antenna module picks up signals from the ground repeaters or the satellite, amplifies the signal and filters out any interference. The signal is then passed on to the receiver module. Inside the receiver module is a chipset consisting of eight chips. The chipset converts the signals from 2.3 gigahertz (GHz) to a lower intermediate frequency. Sirius also offers an adapter that allows conventional car radios to receive satellite signals.

Receivers

SIRIUS Sportster Boombox

As of 2005, Sirius receivers are available for various new Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes-Benz, Mercury, Mini, Nissan, Scion, Toyota, Porsche, Volkswagen, and Volvo vehicles, and the service plans on adding availability for portable use. Starting in 2006, all Rolls-Royce vehicles sold in the United States will come with a Sirius radio and lifetime subscription as standard equipment.

They also make many receivers for aftermarket installs as well, including the Sportster Replay, Starmate Replay, Sirius S50 with built in 1GB MP3 player, and the Sirius One. Sirius' hardware lineup is available at Sirius.com

Some popular radios from Sirius:

  • SIRIUS S50
  • SIRIUS Sportster Exec. Docking Station Package
  • SIRIUS Sportster Radio with Boombox Package
  • Tivoli's SIRIUS Table Radio
  • Kenwood H2EV Radio with Car and Home Kits
  • Clarion Calypso SIRIUS Radio with Car Kit
  • XACT XTR1 Radio with Car Kit

Radio stations

  • List of Sirius Satellite Radio stations
  • Official Sirius Satellite Radio Stations List, Adobe Acrobat Reader Required
  • Black and white lineup from SiriusBackstage.com, Adobe Acrobat Reader Required

Sirius in Canada

In November, 2004, a partnership between Sirius, Standard Broadcasting and the Canadian Broadcasting Corporation filed an application with the Canadian Radio-television and Telecommunications Commission to introduce Sirius in Canada. The application was approved on June 16, 2005. The decision was appealed to the Canadian federal cabinet by a number of broadcasting, labour, and arts and culture organizations, including the Friends of Canadian Broadcasting, CHUM Limited, and the National Campus and Community Radio Association. The groups objected to Sirius’ approach to and reduced levels of Canadian content and French language programming, along with the exclusion of Canadian non-commercial broadcasting. After a lengthy debate, cabinet rejected the appeals on September 9, 2005.

Sirius Canada was officially launched December 1, 2005.

Sirius Canada did not initially carry Howard Stern. Despite popular belief that Stern's broadcast was banned by the CRTC, this is not the case — Sirius Canada, in fact, voluntarily chose not to air the program at the time of its launch in Canada. A significant number of Canadians have purchased grey market subscriptions to Sirius' American service to listen to Stern, although owing to the nature of grey market economics a precise number is difficult to verify. Howard 100 News has stated on air that they estimate at least 60,000 grey market satellite subscriptions in Canada; in December, the Canadian newspaper The Globe and Mail reported that business analysts in Canada estimate a total of 60,000 grey market subscribers to both Sirius and XM combined. [1] (It should be noted that this figure also includes an unverified number of listeners who subscribed before the Canadian satellite radio services launched at all — the analysts' figures did not offer any estimate of how many Canadians chose a grey market subscription over Sirius Canada specifically because of Stern.)

On January 11, 2006, a Canadian writer interviewed on Stern's show announced an online petition to bring Stern to Sirius Canada.

On February 1, 2006, The Globe and Mail reported the announcement that Stern's show on Howard 100 would become available in Canada as of February 6, 2006. [2]

Sirius had previously disabled the Howard Stern channels on radios with a Canadian ESN number, even if they are subscribed to American content from an American address. Most of these radios have a 'C' suffix in the model name. For example, the Sirius ONE radio is model "SV1" in the United States, but "SV1C" in Canada. However, Sirius cannot stop grey market receivers from picking up the American programming. The blocking of the Howard Stern channels is anticipated to change once the announced return of Stern to Canada takes place.


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The blocking of the Howard Stern channels is anticipated to change once the announced return of Stern to Canada takes place. Alfa Romeo 8C (2004). However, Sirius cannot stop grey market receivers from picking up the American programming. In the past, Alfa Romeo offered a Sprint (from Italian sprinta, "tuned") trim level. For example, the Sirius ONE radio is model "SV1" in the United States, but "SV1C" in Canada. The GTA package is offered in the 147 and 156 and includes a V-6 engine. Most of these radios have a 'C' suffix in the model name. The trim levels (option packages) offered today on the various nameplates (model lines) include the lusso, “luxury,” turismo, “touring,” and the GTA (gran tourismo alleggerita, “lightened grand touring”).

Sirius had previously disabled the Howard Stern channels on radios with a Canadian ESN number, even if they are subscribed to American content from an American address. The Gold Leaf model was also sold as the "159i" in some markets, the name in homage to the original 159. [2]. Badging was the Alfa Cloverleaf in either gold or silver to denote the specification level. On February 1, 2006, The Globe and Mail reported the announcement that Stern's show on Howard 100 would become available in Canada as of February 6, 2006. These models were the top of the range. On January 11, 2006, a Canadian writer interviewed on Stern's show announced an online petition to bring Stern to Sirius Canada. The Alfettas of the early 1980s had models available sold as the "Silver Leaf" and "Gold Leaf" (Quadrifoglio Oro).

[1] (It should be noted that this figure also includes an unverified number of listeners who subscribed before the Canadian satellite radio services launched at all — the analysts' figures did not offer any estimate of how many Canadians chose a grey market subscription over Sirius Canada specifically because of Stern.). It is assumed that these might denote advanced equipment in other areas (?). Howard 100 News has stated on air that they estimate at least 60,000 grey market satellite subscriptions in Canada; in December, the Canadian newspaper The Globe and Mail reported that business analysts in Canada estimate a total of 60,000 grey market subscribers to both Sirius and XM combined. Some modern Alfas wear a cloverleaf badge which is typically a green four leaf clover on a white background (Quadrifoglio Verde), but variants of blue on white have been recently observed. A significant number of Canadians have purchased grey market subscriptions to Sirius' American service to listen to Stern, although owing to the nature of grey market economics a precise number is difficult to verify. This became the symbol of competition Alfas, denoting higher performance. Despite popular belief that Stern's broadcast was banned by the CRTC, this is not the case — Sirius Canada, in fact, voluntarily chose not to air the program at the time of its launch in Canada. The image first appeared in 1923 when Ugo Sivocci presented one prior to the start of the 14th Targa Florio as a good luck token to the team.

Sirius Canada did not initially carry Howard Stern. Cloverleaf or Quadrifoglio badges denote variants of Alfa Romeo cars where the name denotes the high-end of the range in comfort and engine size, but previously denoted Alfa Romeo racing cars in the pre-Second-World-War era. Sirius Canada was officially launched December 1, 2005. Even Maserati will share components with some Alfas.1. After a lengthy debate, cabinet rejected the appeals on September 9, 2005. According to the current Fiat CEO Sergio Marchionne, in order to reap economies of scale, all new Alfa Romeo models will be made from the same basic platform (i.e., frame). The groups objected to Sirius’ approach to and reduced levels of Canadian content and French language programming, along with the exclusion of Canadian non-commercial broadcasting. Until the 1980s, Alfa Romeos, except for the Alfasud, were rear-wheel-drive.

The decision was appealed to the Canadian federal cabinet by a number of broadcasting, labour, and arts and culture organizations, including the Friends of Canadian Broadcasting, CHUM Limited, and the National Campus and Community Radio Association. They may return, however as the FAQ on Alfa's website says "The long-awaited return of Alfa Romeo to the United States market should take place by 2007, with a range of new models." The models expected to come first in the us are Alfa Romeo 159 and the Alfa Romeo Brera. The application was approved on June 16, 2005. In 1995 Alfa Romeo ceased exporting cars to the U.S. In November, 2004, a partnership between Sirius, Standard Broadcasting and the Canadian Broadcasting Corporation filed an application with the Canadian Radio-television and Telecommunications Commission to introduce Sirius in Canada. The Spider was designed by Pininfarina. Some popular radios from Sirius:. See here [15] - [16].

Sirius' hardware lineup is available at Sirius.com. In 1967 the famous Dustin Hoffmans film "The Graduate" gave worldwide unforgettable celebrity to the "Spider" (best known by the Italian nickname of "Duetto", or as "Osso di Seppia" or Round-tail), and its unique shape. They also make many receivers for aftermarket installs as well, including the Sportster Replay, Starmate Replay, Sirius S50 with built in 1GB MP3 player, and the Sirius One. There are many thriving Alfa Romeo owners clubs and Alfa Romeo Model Registers. Starting in 2006, all Rolls-Royce vehicles sold in the United States will come with a Sirius radio and lifetime subscription as standard equipment. Alfa Romeo is sometimes worshipped by its owners, and many models have become cultural symbols [14]. As of 2005, Sirius receivers are available for various new Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes-Benz, Mercury, Mini, Nissan, Scion, Toyota, Porsche, Volkswagen, and Volvo vehicles, and the service plans on adding availability for portable use. In Italian the owner of an Alfa Romeo is an "Alfista", and a group of them are "Alfisti".

Sirius also offers an adapter that allows conventional car radios to receive satellite signals. It represented those makes of cars that permitted sporty driving on common roads, provided the driver was enthusiastic enough to appreciate their particular "sound". The chipset converts the signals from 2.3 gigahertz (GHz) to a lower intermediate frequency. In an English sales brochure:. Inside the receiver module is a chipset consisting of eight chips. Alfa often used controversial and unorthodox styling too, which often challenged assumptions about styling. The signal is then passed on to the receiver module. Before being bought by Fiat, Alfa Romeo always had a daring commercial policy, constantly experimenting with new solutions and using them in its series production, even at the risk of losing market share.

The antenna module picks up signals from the ground repeaters or the satellite, amplifies the signal and filters out any interference. Economic issues caused the government to sell Alfa Romeo to Fiat in 1986, which still own it. The Sirius receiver includes two parts -- the antenna module and the receiver module. In the 1960s Alfa Romeo became famous for its small cars and models specifically designed for the Italian police - "Panthers" [3], [4], [5], [6], [7]) and Carabinieri ([8]); among them the glorious "Giulia Super" [9] - [10], or the 2600 Sprint GT [11], which acquired the expressive nickname of "Inseguimento" (this car is wrongly supposed to be the one that the famous Roman police marshal and unrivalled driver Armandino Spadafora brought down on the Spanish Steps in 1960 while following some robbers - it was actually a black Ferrari 250 GT/E - this pic of Giulia [12], one of the dozens about this legend, is taken from a movie and not at the Spanish Steps). Sirius offers car radios and home entertainment systems, as well as car and home kits for portable use. Other titles were won in 1975 and 1977, while the 33 dominated the Prototype category from 1967 to 1977. Signals are also beamed to ground repeaters for listeners in urban areas where the satellite signal can be interrupted. In 1950 Nino Farina won the Formula One World Championship in a 158 with compressor, in 1951 Juan Manuel Fangio won while driving an Alfetta 159 (an evolution of the 158 with a two-stages compressor).

Programs are beamed to one of the three Sirius satellites, which then transmit the signal to the ground, where your radio receiver picks up one of the channels within the signal. In 1938 Biondetti won the Mille Miglia in an 8C 2900B Corto Spyder, thereafter referred to as the "Mille Miglia" model. The Sirius system is similar to that of its competitor. (Enzo Ferrari drove for Alfa before he went on to manage the team, and after that went on to manufacture his own cars.) In 1935 Alfa Romeo won the German Grand Prix with Nuvolari. A fourth satellite will remain on the ground, ready to be launched if any of the three active satellites encounter transmission problems. The 8C 2300 won the Le Mans 24 Hours from 1931 to 1934, with Alfa Romeo withdrawing from racing in 1933 when the Italian government took over, and the racing of Alfas was then taken up by Scuderia Ferrari as Alfa's outsourced team. Sirius completed its three-satellite constellation on November 30, 2000. In the 1930s Tazio Nuvolari won the Mille Miglia in a 6C 1750 [2], crossing the finishing line after having incredibly overtaken Achille Varzi without lights (at nighttime).

Sirius says the elliptical path of its satellite constellation ensures that each satellite spends about 16 hours a day over the continental United States, with at least one satellite over the country at all times. (When Alfa began to lose in the late 1930s Jano was promptly sacked.). Instead, its three SS/L-1300 satellites fly in geosynchronous (24-hour orbital period) inclined elliptical orbits. In 1923 Vittorio Jano was lured to Alfa from Fiat, designing the motors that gave Alfa racing success into the late 1930s. Sirius does not use Geostationary satellites. Private drivers also entered some rally competitions, with fine results. The Sirius uplink facility is located in Vernon, Sussex County, New Jersey. Alfa Romeo scored many prestigious victories in the following categories: Formula 1, Prototypes, Touring and Fast Touring.

Sirius' satellites are called Radiosat (instead of after the company name), due to there already being a previous fleet of satellites launched also named SIRIUS, launched by Sweden's NSAB (Nordiska Satellitaktiebolaget, or Nordic Satellite AB) and used for general telecommunications and satellite tv throughout Sweden and the rest of Scandinavia. The Italian government bowed out in 1986 as FIAT bought in, creating a new group, Alfa Lancia Spa, to manufacture Alfas and Lancias. The series of satellites from which they come, the SS/Loral LS-1300, is known to have problems with their solar array cells — a similar but more severe issue affects the Boeing satellites belonging to competitor XM Radio. By the 1970s Alfa was again in financial trouble. Radiosat 4 is a ground spare, in storage at SS/Loral’s facility in Palo Alto, California. Smaller mass-produced vehicles began to be produced in Alfa's factories. The first three of the series were orbited in 2000 by Proton-K Block-DM3 launch vehicles. The luxury vehicles were out.

Sirius’ spacecraft Radiosat 1 through Radiosat 4 were manufactured by Space Systems/Loral. The Alfa factory was bombed during World War Two, and struggled to return to profitability after the war. Iceberg Radio is programmed by Standard Broadcasting, which also provides a number of additional channels exclusive to Canada; the other four come from the Canadian Broadcasting Corporation. Alfa became an instrument of Mussolini's Italy, a national emblem. With the launch of Sirius Canada in December 2005, American listeners gained five Canadian-produced stations including CBC Radio One, CBC Radio Three and Iceberg Radio in English, and Première Plus and Bandeapart in French. In 1928 Nicola Romeo left, with Alfa going broke after defense contracts ended, and in 1933 Alfa Romeo was rescued by the government, which then had effective control. The deal with NPR was the first high-profile deal entered into by Sirius. Jano's designs proved to be both reliable and powerful.

Sirius also has exclusive satellite radio rights to National Public Radio, carrying two separate streams. For Alfa road cars Jano developed a series of small-to-medium-displacement 4, 6, and 8 cylinder inline power plants based on the P2 unit that established the classic architecture of Alfa engines, with light alloy construction, hemispherical combustion chambers, centrally-located plugs, two rows of overhead valves per cylinder bank and dual overhead cams. In June 2005, Sirius signed an agreement with BBC Radio 1 in the UK to rebroadcast the station to an American audience. The first Alfa Romeo under Jano was the P2 Grand Prix car, which won Alfa Romeo the world championship in 1925. Sirius has also been aggressive in creating its own in-house produced studio sports radio content. In 1923 Vittorio Jano was lured away from Fiat, partly thanks to the persuasion of a young Alfa racing driver named Enzo Ferrari, to replace Merosi as chief designer at Alfa Romeo. In August 2004, Sirius launched NFL Radio, a 24-hour radio stream dedicated exclusively to covering the NFL. Giuseppe Merosi continued as head designer, and the company continued to produce solid road cars as well as successful race cars (including the 40-60 HP and the RL Targa Florio).

Beginning in 2005 Sirius also has exclusive radio rights to cover the NCAA Men's Division I Basketball Tournament. In 1920, the name of the company was changed to Alfa Romeo with the Torpedo 20-30 HP becoming the first car to be badged as such. Sirius also has rights to a number of major college sports conferences, including the Big Ten and the Southeastern Conference as well as schools like Notre Dame. When the war was over, Romeo took complete control of ALFA and car production resumed in 1919. Starting in 2007, Sirius will have full NASCAR coverage. Munitions, aircraft engines and other components, compressors and generators based on the company's existing car engines, and heavy locomotives were produced in the factory during the war. NHL games will be shared with XM for the 2005–2006 season, after which XM will have exclusive broadcast rights. 1916 saw the company come under the direction of Neopolitan entrepeneur Nicola Romeo, who converted the factory to produce military hardware for the Italian and Allied war efforts.

The agreement also creates a 24-hour NBA Radio Channel, located on channel 127. However, the onset of World War I halted automobile production at ALFA for three years. Sirius also announced in December 2005 a multi-year deal with the NBA, which makes the satellite radio company the broadcaster of more live NBA games than any other radio outlet. ALFA also ventured into motor racing, drivers Franchini and Ronzoni competing in the 1911 Targa Florio with two 24 HP models. Currently, Sirius has exclusive satellite radio broadcasting rights to all NFL and NBA games. Merosi would go on to design a series of new ALFA cars with more powerful engines (40-60 HP). Another cornerstone of Sirius’ business strategy has been to pursue exclusive sports content. The first non-Darracq car produced by company was the 1910 24 HP (named for the 24 horsepower it produced), designed by Giuseppe Merosi.

On October 25, 2005 Sirius announced that "E Street Radio", the exclusive channel of legendary artist Bruce Springsteen, would air from November 1, 2005 to January 31, 2006 on the Bridge - Channel 10. The firm initially produced Darracq cars in Naples, but after the partnership collapsed Stella and the other Italian co-investors moved production to an idle Darracq factory in the Milan suburb of Portello, and the company was renamed ALFA. It was Karmazin who fiercely protected Stern in the wake of the Super Bowl XXXVIII Halftime Show (produced by MTV and aired by CBS, both co-owned with Infinity) and the FCC crackdown on shock jocks and obscenity, in general. The company that became Alfa Romeo was founded as "Darracq Italiana" in 1907 by Cavaliere Ugo Stella, an aristocrat from Milan, in partnership with the French automobile firm of Alexandre Darracq. Stern worked under Karmazin at Infinity Radio and the two men have always had a great deal of mutual respect for each other. . On November 18, 2004 the former COO and President of Viacom, Mel Karmazin, was named the CEO of Sirius. (First logo: [1]).

Generally the personalities act as DJs hosting shows with music they personally like. The company was originally known as ALFA, which is an acronym for Anonima Lombarda Fabbrica Automobili (translated: Lombardic Anonymous Automobiles Factory). These shows are hosted by personalities including skateboard legend Tony Hawk, seven-time Tour de France champion Lance Armstrong, The B-52's lead singer Fred Schneider, NBA Hall of Famer Bill Walton and longtime New York City DJ “Cousin Brucie”, who was dropped by WCBS-FM after the station changed to its format from an oldies station to a “Jack” format. Alfa Romeo has been a part of Fiat SpA since 1986. In addition to the channel-programming deals, Sirius has also programmed a number of more conventional shows with well known personalities in a number of fields. Alfa Romeo is an Italian automobile manufacturer. In Howard Stern's first major hire for Sirius, Stern brought on board Tampa, FL based Bubba the Love Sponge, fired by Clear Channel due to a $750,000 fine proposed by the FCC Reuters, to do a show on Sirius. The Boxer Engine or Flat-4.

Beginning with the announcement of his imminent departure, Stern began to complain of one of his employers, Infinity Broadcasting, as trying to impede the success of his departure. The Alfa Romeo TwinSpark engine. Stern stated that his move was forced by the stringent regulations of the FCC whose enforcement was intensified following the Super Bowl XXXVIII Halftime Show. The Alfa Romeo Twin Cam engine. The deal, which gave Sirius exclusive rights to Stern’s radio show, also gave Stern the right to build at least two full-time programming channels. By far the biggest of these deals was announced on October 6, 2004 when Sirius announced that it signed a five-year, $500-million agreement with Howard Stern to move his radio show to Sirius starting on January 9, 2006.

Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt (aka Little Steven), Jimmy Buffett, and Eminem to executive produce streams on Sirius. A major component of Sirius’ business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. . “Mongo” later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races.

The dog in the Sirius logo (Sirius is referred to as the "Dog Star") is unofficially named “Mongo,” a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. Sirius was previously known as CD Radio. However, Sirius led the market in new satellite radio subscribers in 2005. Sirius currently lags behind competitor XM Satellite Radio in terms of subscribers with 3.3 million, well less than XM's current audience of more than 6 million subscribers (as of January 9, 2006).

A $10 activation fee ($15 if activated by phone) is also required. to $499.99 for a lifetime subscription (of the receiver, not the subscriber). Subscription costs for Sirius range from $12.95/mo. Its business model is to provide pay-for-service radio, music channels being free of commercials, analogous to the business model for premium cable television.

Sirius is based in New York City. “XS120”, “XS9”, “XS17”). Sirius channels are identified by Arbitron with the label “XS” (e.g. A subset of Sirius’ music channels are included as part of the DISH Network satellite television service.

The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America. With any Sirius-enabled radio, the user can see the artist and song information on display while listening to the stream. Music streams on Sirius carry a wide variety of music genres, broadcasting 24 hours a day, commercial free. Sirius Satellite Radio NASDAQ: SIRI is a satellite radio (DARS) service in the United States that provides 68 streams (channels) of music and 55 streams of sports, news and entertainment.

Black and white lineup from SiriusBackstage.com, Adobe Acrobat Reader Required. Official Sirius Satellite Radio Stations List, Adobe Acrobat Reader Required. List of Sirius Satellite Radio stations. XACT XTR1 Radio with Car Kit.

Clarion Calypso SIRIUS Radio with Car Kit. Kenwood H2EV Radio with Car and Home Kits. Tivoli's SIRIUS Table Radio. SIRIUS Sportster Radio with Boombox Package.

Docking Station Package. SIRIUS Sportster Exec. SIRIUS S50.

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