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Sirius Satellite Radio

Sirius Satellite Radio NASDAQ: SIRI is a satellite radio (DARS) service in the United States that provides 68 streams (channels) of music and 55 streams of sports, news and entertainment. Music streams on Sirius carry a wide variety of music genres, broadcasting 24 hours a day, commercial free. With any Sirius-enabled radio, the user can see the artist and song information on display while listening to the stream. The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America. A subset of Sirius’ music channels are included as part of the DISH Network satellite television service. Sirius channels are identified by Arbitron with the label “XS” (e.g. “XS120”, “XS9”, “XS17”).

Sirius is based in New York City. Its business model is to provide pay-for-service radio, music channels being free of commercials, analogous to the business model for premium cable television. Subscription costs for Sirius range from $12.95/mo. to $499.99 for a lifetime subscription (of the receiver, not the subscriber). A $10 activation fee ($15 if activated by phone) is also required. Sirius currently lags behind competitor XM Satellite Radio in terms of subscribers with 3.3 million, well less than XM's current audience of more than 6 million subscribers (as of January 9, 2006). However, Sirius led the market in new satellite radio subscribers in 2005.

Sirius was previously known as CD Radio. The dog in the Sirius logo (Sirius is referred to as the "Dog Star") is unofficially named “Mongo,” a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. “Mongo” later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races.

Content

Howard Stern and other high profile content

Howard Stern Show.

A major component of Sirius’ business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt (aka Little Steven), Jimmy Buffett, and Eminem to executive produce streams on Sirius.

By far the biggest of these deals was announced on October 6, 2004 when Sirius announced that it signed a five-year, $500-million agreement with Howard Stern to move his radio show to Sirius starting on January 9, 2006. The deal, which gave Sirius exclusive rights to Stern’s radio show, also gave Stern the right to build at least two full-time programming channels. Stern stated that his move was forced by the stringent regulations of the FCC whose enforcement was intensified following the Super Bowl XXXVIII Halftime Show. Beginning with the announcement of his imminent departure, Stern began to complain of one of his employers, Infinity Broadcasting, as trying to impede the success of his departure.

In Howard Stern's first major hire for Sirius, Stern brought on board Tampa, FL based Bubba the Love Sponge, fired by Clear Channel due to a $750,000 fine proposed by the FCC Reuters, to do a show on Sirius.

In addition to the channel-programming deals, Sirius has also programmed a number of more conventional shows with well known personalities in a number of fields. These shows are hosted by personalities including skateboard legend Tony Hawk, seven-time Tour de France champion Lance Armstrong, The B-52's lead singer Fred Schneider, NBA Hall of Famer Bill Walton and longtime New York City DJ “Cousin Brucie”, who was dropped by WCBS-FM after the station changed to its format from an oldies station to a “Jack” format. Generally the personalities act as DJs hosting shows with music they personally like.

On November 18, 2004 the former COO and President of Viacom, Mel Karmazin, was named the CEO of Sirius. Stern worked under Karmazin at Infinity Radio and the two men have always had a great deal of mutual respect for each other. It was Karmazin who fiercely protected Stern in the wake of the Super Bowl XXXVIII Halftime Show (produced by MTV and aired by CBS, both co-owned with Infinity) and the FCC crackdown on shock jocks and obscenity, in general.

On October 25, 2005 Sirius announced that "E Street Radio", the exclusive channel of legendary artist Bruce Springsteen, would air from November 1, 2005 to January 31, 2006 on the Bridge - Channel 10.

Sports

NFL Radio.

Another cornerstone of Sirius’ business strategy has been to pursue exclusive sports content. Currently, Sirius has exclusive satellite radio broadcasting rights to all NFL and NBA games. Sirius also announced in December 2005 a multi-year deal with the NBA, which makes the satellite radio company the broadcaster of more live NBA games than any other radio outlet. The agreement also creates a 24-hour NBA Radio Channel, located on channel 127. NHL games will be shared with XM for the 2005–2006 season, after which XM will have exclusive broadcast rights. Starting in 2007, Sirius will have full NASCAR coverage.

Sirius also has rights to a number of major college sports conferences, including the Big Ten and the Southeastern Conference as well as schools like Notre Dame. Beginning in 2005 Sirius also has exclusive radio rights to cover the NCAA Men's Division I Basketball Tournament. In August 2004, Sirius launched NFL Radio, a 24-hour radio stream dedicated exclusively to covering the NFL. Sirius has also been aggressive in creating its own in-house produced studio sports radio content.

Other content

In June 2005, Sirius signed an agreement with BBC Radio 1 in the UK to rebroadcast the station to an American audience. Sirius also has exclusive satellite radio rights to National Public Radio, carrying two separate streams. The deal with NPR was the first high-profile deal entered into by Sirius.

With the launch of Sirius Canada in December 2005, American listeners gained five Canadian-produced stations including CBC Radio One, CBC Radio Three and Iceberg Radio in English, and Première Plus and Bandeapart in French. Iceberg Radio is programmed by Standard Broadcasting, which also provides a number of additional channels exclusive to Canada; the other four come from the Canadian Broadcasting Corporation.

Sirius' Satellites

Sirius’ spacecraft Radiosat 1 through Radiosat 4 were manufactured by Space Systems/Loral. The first three of the series were orbited in 2000 by Proton-K Block-DM3 launch vehicles. Radiosat 4 is a ground spare, in storage at SS/Loral’s facility in Palo Alto, California. The series of satellites from which they come, the SS/Loral LS-1300, is known to have problems with their solar array cells — a similar but more severe issue affects the Boeing satellites belonging to competitor XM Radio.

Sirius Satellite in space, concept drawing.

Sirius' satellites are called Radiosat (instead of after the company name), due to there already being a previous fleet of satellites launched also named SIRIUS, launched by Sweden's NSAB (Nordiska Satellitaktiebolaget, or Nordic Satellite AB) and used for general telecommunications and satellite tv throughout Sweden and the rest of Scandinavia.

The Sirius uplink facility is located in Vernon, Sussex County, New Jersey.

Sirius does not use Geostationary satellites. Instead, its three SS/L-1300 satellites fly in geosynchronous (24-hour orbital period) inclined elliptical orbits. Sirius says the elliptical path of its satellite constellation ensures that each satellite spends about 16 hours a day over the continental United States, with at least one satellite over the country at all times. Sirius completed its three-satellite constellation on November 30, 2000. A fourth satellite will remain on the ground, ready to be launched if any of the three active satellites encounter transmission problems.

The Sirius system is similar to that of its competitor. Programs are beamed to one of the three Sirius satellites, which then transmit the signal to the ground, where your radio receiver picks up one of the channels within the signal. Signals are also beamed to ground repeaters for listeners in urban areas where the satellite signal can be interrupted.

Sirius offers car radios and home entertainment systems, as well as car and home kits for portable use. The Sirius receiver includes two parts -- the antenna module and the receiver module. The antenna module picks up signals from the ground repeaters or the satellite, amplifies the signal and filters out any interference. The signal is then passed on to the receiver module. Inside the receiver module is a chipset consisting of eight chips. The chipset converts the signals from 2.3 gigahertz (GHz) to a lower intermediate frequency. Sirius also offers an adapter that allows conventional car radios to receive satellite signals.

Receivers

SIRIUS Sportster Boombox

As of 2005, Sirius receivers are available for various new Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes-Benz, Mercury, Mini, Nissan, Scion, Toyota, Porsche, Volkswagen, and Volvo vehicles, and the service plans on adding availability for portable use. Starting in 2006, all Rolls-Royce vehicles sold in the United States will come with a Sirius radio and lifetime subscription as standard equipment.

They also make many receivers for aftermarket installs as well, including the Sportster Replay, Starmate Replay, Sirius S50 with built in 1GB MP3 player, and the Sirius One. Sirius' hardware lineup is available at Sirius.com

Some popular radios from Sirius:

  • SIRIUS S50
  • SIRIUS Sportster Exec. Docking Station Package
  • SIRIUS Sportster Radio with Boombox Package
  • Tivoli's SIRIUS Table Radio
  • Kenwood H2EV Radio with Car and Home Kits
  • Clarion Calypso SIRIUS Radio with Car Kit
  • XACT XTR1 Radio with Car Kit

Radio stations

  • List of Sirius Satellite Radio stations
  • Official Sirius Satellite Radio Stations List, Adobe Acrobat Reader Required
  • Black and white lineup from SiriusBackstage.com, Adobe Acrobat Reader Required

Sirius in Canada

In November, 2004, a partnership between Sirius, Standard Broadcasting and the Canadian Broadcasting Corporation filed an application with the Canadian Radio-television and Telecommunications Commission to introduce Sirius in Canada. The application was approved on June 16, 2005. The decision was appealed to the Canadian federal cabinet by a number of broadcasting, labour, and arts and culture organizations, including the Friends of Canadian Broadcasting, CHUM Limited, and the National Campus and Community Radio Association. The groups objected to Sirius’ approach to and reduced levels of Canadian content and French language programming, along with the exclusion of Canadian non-commercial broadcasting. After a lengthy debate, cabinet rejected the appeals on September 9, 2005.

Sirius Canada was officially launched December 1, 2005.

Sirius Canada did not initially carry Howard Stern. Despite popular belief that Stern's broadcast was banned by the CRTC, this is not the case — Sirius Canada, in fact, voluntarily chose not to air the program at the time of its launch in Canada. A significant number of Canadians have purchased grey market subscriptions to Sirius' American service to listen to Stern, although owing to the nature of grey market economics a precise number is difficult to verify. Howard 100 News has stated on air that they estimate at least 60,000 grey market satellite subscriptions in Canada; in December, the Canadian newspaper The Globe and Mail reported that business analysts in Canada estimate a total of 60,000 grey market subscribers to both Sirius and XM combined. [1] (It should be noted that this figure also includes an unverified number of listeners who subscribed before the Canadian satellite radio services launched at all — the analysts' figures did not offer any estimate of how many Canadians chose a grey market subscription over Sirius Canada specifically because of Stern.)

On January 11, 2006, a Canadian writer interviewed on Stern's show announced an online petition to bring Stern to Sirius Canada.

On February 1, 2006, The Globe and Mail reported the announcement that Stern's show on Howard 100 would become available in Canada as of February 6, 2006. [2]

Sirius had previously disabled the Howard Stern channels on radios with a Canadian ESN number, even if they are subscribed to American content from an American address. Most of these radios have a 'C' suffix in the model name. For example, the Sirius ONE radio is model "SV1" in the United States, but "SV1C" in Canada. However, Sirius cannot stop grey market receivers from picking up the American programming. The blocking of the Howard Stern channels is anticipated to change once the announced return of Stern to Canada takes place.


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The blocking of the Howard Stern channels is anticipated to change once the announced return of Stern to Canada takes place. Movie World Madrid, was sold to a group of private investors on March 10, 2004). However, Sirius cannot stop grey market receivers from picking up the American programming. (Six Flags' European division, excluding Warner Bros. For example, the Sirius ONE radio is model "SV1" in the United States, but "SV1C" in Canada. Six Flags also announced that it would be moving all of its corporate operations to New York City. Most of these radios have a 'C' suffix in the model name. Six Flags CEO Mark Shapiro said he expects the parks to continue operation after the sale, unlike Six Flags Astroworld.

Sirius had previously disabled the Howard Stern channels on radios with a Canadian ESN number, even if they are subscribed to American content from an American address. On January 27, 2006, Six Flags announced it would be selling it's Frontier City theme park and White Water Bay water park, both located in Oklahoma City, at the conclusion of the 2006 operating season. [2]. On September 12, 2005, Six Flags announced that it was closing its legendary Six Flags Astroworld theme park in Houston, Texas, at the end of the 2005 season, citing issues such as the park's performance, and parking issues involving the Houston Texans football team, Reliant Stadium, and the Houston Livestock Show and Rodeo leveraged with the value of the property the park sits on. On February 1, 2006, The Globe and Mail reported the announcement that Stern's show on Howard 100 would become available in Canada as of February 6, 2006. Senator Jack Kemp, entertainment mogul Harvey Weinstein, and the former president, Michael Kassan, of the Interpublic Group of Companies Incorporated, a global marketing and advertising agency, to their newly revamped board of directors. On January 11, 2006, a Canadian writer interviewed on Stern's show announced an online petition to bring Stern to Sirius Canada. Additionally, Six Flags named former U.S.

[1] (It should be noted that this figure also includes an unverified number of listeners who subscribed before the Canadian satellite radio services launched at all — the analysts' figures did not offer any estimate of how many Canadians chose a grey market subscription over Sirius Canada specifically because of Stern.). After gaining control of the board, CEO Kieran Burke was ousted on December 14, 2005 and replaced by Mark Shapiro, former EVP of Programming at ESPN. Howard 100 News has stated on air that they estimate at least 60,000 grey market satellite subscriptions in Canada; in December, the Canadian newspaper The Globe and Mail reported that business analysts in Canada estimate a total of 60,000 grey market subscribers to both Sirius and XM combined. On November 22, 2005, Red Zone announced victory in this attempt. A significant number of Canadians have purchased grey market subscriptions to Sirius' American service to listen to Stern, although owing to the nature of grey market economics a precise number is difficult to verify. Indeed, on August 17, 2005, Red Zone, headed by Dan Snyder, began a proxy battle to gain control of Six Flags' board of directors. Despite popular belief that Stern's broadcast was banned by the CRTC, this is not the case — Sirius Canada, in fact, voluntarily chose not to air the program at the time of its launch in Canada. Bill Gates owns about 11% of Six Flags and rumors were flying around about Bill Gates' Cascade Investments and Red Zone LLC (which owns 12% of Six Flags) may take it over.

Sirius Canada did not initially carry Howard Stern. Six Flags owes about $2.3 Billion in debt, and they have lost money every year since 2001. Sirius Canada was officially launched December 1, 2005. Headquartered in New York City, Six Flags is now the largest amusement park operator in the U.S. After a lengthy debate, cabinet rejected the appeals on September 9, 2005. In 2000, Premier Parks changed its name to Six Flags, Inc. The groups objected to Sirius’ approach to and reduced levels of Canadian content and French language programming, along with the exclusion of Canadian non-commercial broadcasting. Premier then began to apply the Six Flags name to a number of smaller parks that had been expanded, including Darien Lake, Elitch Gardens, and Adventure World.

The decision was appealed to the Canadian federal cabinet by a number of broadcasting, labour, and arts and culture organizations, including the Friends of Canadian Broadcasting, CHUM Limited, and the National Campus and Community Radio Association. was purchased in whole on April 1, 1998 from Time Warner by Premier Parks. The application was approved on June 16, 2005. Six Flags Theme Parks Inc. In November, 2004, a partnership between Sirius, Standard Broadcasting and the Canadian Broadcasting Corporation filed an application with the Canadian Radio-television and Telecommunications Commission to introduce Sirius in Canada. The chain is well-known in recent times for large and fast roller coasters, although the queue areas are often in the open air without much shading and without as many props as are typical for some queue areas in Walt Disney World. Some popular radios from Sirius:. The chain of parks changed hands several times, being sold to the Penn Central railroad, then to Bally Construction Corporation, and later on to the Time Warner company, among other owners.

Sirius' hardware lineup is available at Sirius.com. The chain grew with the acquisition of other parks, such as the Great Adventure Park and Safari in Jackson, New Jersey, and Great America in Gurnee, Illinois, which had been founded by the Marriott hotel chain. They also make many receivers for aftermarket installs as well, including the Sportster Replay, Starmate Replay, Sirius S50 with built in 1GB MP3 player, and the Sirius One. (Over time, all of those attractions, except for the railroad, would be replaced by other attractions, such as roller coasters, swing rides, log flumes, and shoot-the-chute rides, as well as an observation tower.). Starting in 2006, all Rolls-Royce vehicles sold in the United States will come with a Sirius radio and lifetime subscription as standard equipment. There was also an excursion aboard "French" boats through a wilderness full of moving puppets. As of 2005, Sirius receivers are available for various new Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes-Benz, Mercury, Mini, Nissan, Scion, Toyota, Porsche, Volkswagen, and Volvo vehicles, and the service plans on adding availability for portable use. Wynne at Arlington in Tarrant County, which featured (in the beginning) a Native American village, a gondola ride, a railroad, some Wild West shows, a stagecoach ride, and "Skull Island", a pirate-themed adventure attraction.

Sirius also offers an adapter that allows conventional car radios to receive satellite signals. The Six Flags chain began in 1961 with the creation of Six Flags Over Texas by Angus G. The chipset converts the signals from 2.3 gigahertz (GHz) to a lower intermediate frequency. . Inside the receiver module is a chipset consisting of eight chips. The park took its name from the six flags that have flown over the state of Texas during its history (Spain, France, Mexico, the Republic of Texas, the United States of America and the Confederate States of America). The signal is then passed on to the receiver module. The first Six Flags amusement park, Six Flags over Texas, was built halfway between the cities of Fort Worth and Dallas in Arlington (Tarrant County), Texas, United States.

The antenna module picks up signals from the ground repeaters or the satellite, amplifies the signal and filters out any interference. There are 40 parks run by Six Flags, 24 of which carry the Six Flags name. The Sirius receiver includes two parts -- the antenna module and the receiver module. Six, was featured in many advertisements in 2004 and 2005. Sirius offers car radios and home entertainment systems, as well as car and home kits for portable use. Their former spokesperson, Mr. Signals are also beamed to ground repeaters for listeners in urban areas where the satellite signal can be interrupted. Six Flags NYSE: PKS is a chain of amusement parks and theme parks headquartered in New York City.

Programs are beamed to one of the three Sirius satellites, which then transmit the signal to the ground, where your radio receiver picks up one of the channels within the signal. Six Flags Astroworld in Houston (closed in 2005). The Sirius system is similar to that of its competitor. in 2004). A fourth satellite will remain on the ground, ready to be launched if any of the three active satellites encounter transmission problems. Six Flags Worlds of Adventure in Aurora (Sold to Cedar Fair, L.P. Sirius completed its three-satellite constellation on November 30, 2000. Six Flags Autoworld in Flint (closed in 1985).

Sirius says the elliptical path of its satellite constellation ensures that each satellite spends about 16 hours a day over the continental United States, with at least one satellite over the country at all times. Six Flags Power Plant in Baltimore (closed in 1989). Instead, its three SS/L-1300 satellites fly in geosynchronous (24-hour orbital period) inclined elliptical orbits. Six Flags Atlantis in Hollywood (sold in 1989; destroyed by Hurricane Andrew in 1992). Sirius does not use Geostationary satellites. Movie World Madrid in Madrid. The Sirius uplink facility is located in Vernon, Sussex County, New Jersey. Warner Bros.

Sirius' satellites are called Radiosat (instead of after the company name), due to there already being a previous fleet of satellites launched also named SIRIUS, launched by Sweden's NSAB (Nordiska Satellitaktiebolaget, or Nordic Satellite AB) and used for general telecommunications and satellite tv throughout Sweden and the rest of Scandinavia. Six Flags La Ronde in Montréal. The series of satellites from which they come, the SS/Loral LS-1300, is known to have problems with their solar array cells — a similar but more severe issue affects the Boeing satellites belonging to competitor XM Radio. Six Flags México in Mexico City, Distrito Federal. Radiosat 4 is a ground spare, in storage at SS/Loral’s facility in Palo Alto, California. Six Flags Splashtown in unincorporated Harris County (Spring), near Houston. The first three of the series were orbited in 2000 by Proton-K Block-DM3 launch vehicles. Six Flags Hurricane Harbor in Arlington.

Sirius’ spacecraft Radiosat 1 through Radiosat 4 were manufactured by Space Systems/Loral. Six Flags Fiesta Texas in San Antonio. Iceberg Radio is programmed by Standard Broadcasting, which also provides a number of additional channels exclusive to Canada; the other four come from the Canadian Broadcasting Corporation. Six Flags Over Texas (the original park) in Arlington near Dallas and Fort Worth. With the launch of Sirius Canada in December 2005, American listeners gained five Canadian-produced stations including CBC Radio One, CBC Radio Three and Iceberg Radio in English, and Première Plus and Bandeapart in French. White Water Bay in Oklahoma City will no longer be Six Flags properties at the end of the 2006 season. The deal with NPR was the first high-profile deal entered into by Sirius. Frontier City in Oklahoma City.

Sirius also has exclusive satellite radio rights to National Public Radio, carrying two separate streams. The Great Escape & Splashwater Kingdom in Lake George. In June 2005, Sirius signed an agreement with BBC Radio 1 in the UK to rebroadcast the station to an American audience. Six Flags Darien Lake in Darien, near Buffalo. Sirius has also been aggressive in creating its own in-house produced studio sports radio content. Six Flags Great Adventure in Jackson Township, New Jersey, between New York City, New York and Philadelphia, Pennsylvania. In August 2004, Sirius launched NFL Radio, a 24-hour radio stream dedicated exclusively to covering the NFL. Six Flags Saint Louis in Eureka, near Saint Louis (formerly Six Flags Over Mid-America).

Beginning in 2005 Sirius also has exclusive radio rights to cover the NCAA Men's Division I Basketball Tournament. Six Flags New England in Agawam, near Springfield and Hartford, Connecticut. Sirius also has rights to a number of major college sports conferences, including the Big Ten and the Southeastern Conference as well as schools like Notre Dame. and Baltimore. Starting in 2007, Sirius will have full NASCAR coverage. Six Flags America in Largo, near Washington, D.C. NHL games will be shared with XM for the 2005–2006 season, after which XM will have exclusive broadcast rights. Six Flags New Orleans in New Orleans (Status uncertain due to Hurricane Katrina).

The agreement also creates a 24-hour NBA Radio Channel, located on channel 127. Six Flags Kentucky Kingdom in Louisville. Sirius also announced in December 2005 a multi-year deal with the NBA, which makes the satellite radio company the broadcaster of more live NBA games than any other radio outlet. Six Flags Great America in Gurnee, between Chicago and Milwaukee, Wisconsin. Currently, Sirius has exclusive satellite radio broadcasting rights to all NFL and NBA games. Six Flags White Water in Marietta, near Atlanta. Another cornerstone of Sirius’ business strategy has been to pursue exclusive sports content. Six Flags Over Georgia (the second park) in Austell, near Atlanta.

On October 25, 2005 Sirius announced that "E Street Radio", the exclusive channel of legendary artist Bruce Springsteen, would air from November 1, 2005 to January 31, 2006 on the Bridge - Channel 10. Six Flags Elitch Gardens in Denver. It was Karmazin who fiercely protected Stern in the wake of the Super Bowl XXXVIII Halftime Show (produced by MTV and aired by CBS, both co-owned with Infinity) and the FCC crackdown on shock jocks and obscenity, in general. Six Flags Waterworld in Sacramento. Stern worked under Karmazin at Infinity Radio and the two men have always had a great deal of mutual respect for each other. Six Flags Marine World in Vallejo, near San Francisco. On November 18, 2004 the former COO and President of Viacom, Mel Karmazin, was named the CEO of Sirius. Six Flags Hurricane Harbor in Valencia, adjacent to Six Flags Magic Mountain.

Generally the personalities act as DJs hosting shows with music they personally like. Six Flags Magic Mountain in Valencia, near Los Angeles. These shows are hosted by personalities including skateboard legend Tony Hawk, seven-time Tour de France champion Lance Armstrong, The B-52's lead singer Fred Schneider, NBA Hall of Famer Bill Walton and longtime New York City DJ “Cousin Brucie”, who was dropped by WCBS-FM after the station changed to its format from an oldies station to a “Jack” format. In addition to the channel-programming deals, Sirius has also programmed a number of more conventional shows with well known personalities in a number of fields. In Howard Stern's first major hire for Sirius, Stern brought on board Tampa, FL based Bubba the Love Sponge, fired by Clear Channel due to a $750,000 fine proposed by the FCC Reuters, to do a show on Sirius.

Beginning with the announcement of his imminent departure, Stern began to complain of one of his employers, Infinity Broadcasting, as trying to impede the success of his departure. Stern stated that his move was forced by the stringent regulations of the FCC whose enforcement was intensified following the Super Bowl XXXVIII Halftime Show. The deal, which gave Sirius exclusive rights to Stern’s radio show, also gave Stern the right to build at least two full-time programming channels. By far the biggest of these deals was announced on October 6, 2004 when Sirius announced that it signed a five-year, $500-million agreement with Howard Stern to move his radio show to Sirius starting on January 9, 2006.

Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt (aka Little Steven), Jimmy Buffett, and Eminem to executive produce streams on Sirius. A major component of Sirius’ business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. . “Mongo” later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races.

The dog in the Sirius logo (Sirius is referred to as the "Dog Star") is unofficially named “Mongo,” a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. Sirius was previously known as CD Radio. However, Sirius led the market in new satellite radio subscribers in 2005. Sirius currently lags behind competitor XM Satellite Radio in terms of subscribers with 3.3 million, well less than XM's current audience of more than 6 million subscribers (as of January 9, 2006).

A $10 activation fee ($15 if activated by phone) is also required. to $499.99 for a lifetime subscription (of the receiver, not the subscriber). Subscription costs for Sirius range from $12.95/mo. Its business model is to provide pay-for-service radio, music channels being free of commercials, analogous to the business model for premium cable television.

Sirius is based in New York City. “XS120”, “XS9”, “XS17”). Sirius channels are identified by Arbitron with the label “XS” (e.g. A subset of Sirius’ music channels are included as part of the DISH Network satellite television service.

The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America. With any Sirius-enabled radio, the user can see the artist and song information on display while listening to the stream. Music streams on Sirius carry a wide variety of music genres, broadcasting 24 hours a day, commercial free. Sirius Satellite Radio NASDAQ: SIRI is a satellite radio (DARS) service in the United States that provides 68 streams (channels) of music and 55 streams of sports, news and entertainment.

Black and white lineup from SiriusBackstage.com, Adobe Acrobat Reader Required. Official Sirius Satellite Radio Stations List, Adobe Acrobat Reader Required. List of Sirius Satellite Radio stations. XACT XTR1 Radio with Car Kit.

Clarion Calypso SIRIUS Radio with Car Kit. Kenwood H2EV Radio with Car and Home Kits. Tivoli's SIRIUS Table Radio. SIRIUS Sportster Radio with Boombox Package.

Docking Station Package. SIRIUS Sportster Exec. SIRIUS S50.

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