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Shimano

Shimano ((OTCBB: SHMDF), FWB: SHM) is a Japanese manufacturer of cycling, fishing, snowboarding, and until 2005, golf components.

Cycling

Shimano products include drivetrain, brake, wheel and pedal components for leisure, road and mountain bikes. These components are generally organised and sold as groupsets intended to be supplied as a near complete collection of a bicycle's mechanical parts.

Groupsets commonly include: crankset comprising cranks and chainrings; bottom bracket; chain; rear gear cogs or cassette; front and rear wheel hubs; gear shift levers; brakes; brake levers; cables; front and rear gear mechanisms or derailleurs.

The Italian firm Campagnolo is a competitor as the other major manufacturer of road groupsets. SRAM is a competitor as the other major manufacturer of mountain bike groupsets, though they are now introducing a road groupset as well.

When the 1970s United States bike boom exceeded the capacity of the American and European bicycle component manufacturers, Japanese manufacturers SunTour and Shimano rapidly stepped in to fill the void. While both companies provided products for all price-ranges of the market, SunTour also focused on refinement of existing systems and designs for higher end products, while Shimano paid more attention to rethinking the basic systems and bringing out innovations such as index shifting and front freewheel systems. SunTour eventually lost the commercial battle. In contrast to the near-universal marketing technique of introducing innovations on the expensive side of the marketplace and relying on consumer demand to emulate early adopters along with economy of scale to bring them into the mass market, Shimano introduced new technologies at the lowest end of the bicycle market, using lower cost and often heavier and less durable materials and techniques, only moving them further upscale if they established themselves in the lower market segments.

Lance Armstrong's 1999 victory in the Tour de France on a Shimano Dura-Ace equipped Trek was the first time Shimano components had been used to win the grand tour. In 2002, Dura-Ace equipped bikes were ridden to victory in the Tour de France (Lance Armstrong), Giro d'Italia (Paolo Savoldelli), and Vuelta a España (Aitor González), marking the first time Shimano componentry had been used to win all three grand tours. World championships in both the road and time trial disciplines were won on Shimano equipment.

In 2003 Shimano introduced "Dual Control" to mountain bikes, where the gear shift mechanism is integrated into the brake levers, and reintroduced the "Rapid Rise" rear derailler which works in the opposite direction to traditional deraillers. This development was controversial: critics viewed it as an attempt to monopolise the mountain bike components market because the use of Dual Control integrated shifting requires the use of Shimano brakes, and the Rapid Rise derailler is believed to work more effectively with the Dual Control system. Shimano also introduced new proprietary standards for disc brakes and hubs, and for bottom brackets and cranksets, further fueling speculation about monopolistic intentions.

Many people believe that "VIA", which is stamped on all Shimano parts, is a form of corporate logo, since it does not appear on Campagnolo parts, for instance. In fact, VIA is an official approval stamp used to certify parts of Japanese vehicles - including bicycles.

Racing bicycle groupsets

Current road bicycle groupsets include:

  • Dura-Ace
  • Ultegra
  • 105
  • Tiagra
  • Sora

Mountain bike groupsets

Current mountain bicycle groupsets include:

  • Saint - This is the top of the range for DownHill(DH)/FreeRide(FR) bikes
  • Hone
  • XTR - This is the top of the range for CrossCountry(XC) mountain bikes
  • XT
  • LX
  • Deore
  • Alivio
  • Acera
  • Altus
  • Tourney - this includes several different levels of quality, and can be found on department-store bicycles.

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Current mountain bicycle groupsets include:. with Children, The Simpsons and Beavis and Butt-head. Current road bicycle groupsets include:. This symbiosis, through which the couch has shifted from the private to the public sphere, has been satirically depicted in popular culture, in television series such as Married.. In fact, VIA is an official approval stamp used to certify parts of Japanese vehicles - including bicycles. The couch has also become the central prop for many TV sitcoms and soap operas. Many people believe that "VIA", which is stamped on all Shimano parts, is a form of corporate logo, since it does not appear on Campagnolo parts, for instance. It has spawned social phenomena such as the couch potato, a person who spends a lot of time watching the television.

Shimano also introduced new proprietary standards for disc brakes and hubs, and for bottom brackets and cranksets, further fueling speculation about monopolistic intentions. It is often positioned in relation to the television set in a living room and for siesta. This development was controversial: critics viewed it as an attempt to monopolise the mountain bike components market because the use of Dual Control integrated shifting requires the use of Shimano brakes, and the Rapid Rise derailler is believed to work more effectively with the Dual Control system. Today the couch is invariably linked to both domestic family life and television culture. In 2003 Shimano introduced "Dual Control" to mountain bikes, where the gear shift mechanism is integrated into the brake levers, and reintroduced the "Rapid Rise" rear derailler which works in the opposite direction to traditional deraillers. Thus, the couch proved particularly useful because it limits the visibility of the analyst. World championships in both the road and time trial disciplines were won on Shimano equipment. He justified this with the need to limit the transference between psychoanalyst and analysand.

In 2002, Dura-Ace equipped bikes were ridden to victory in the Tour de France (Lance Armstrong), Giro d'Italia (Paolo Savoldelli), and Vuelta a España (Aitor González), marking the first time Shimano componentry had been used to win all three grand tours. However when he moved on from hypnosis to stream-of-consciousness discourse as his dominant mode of analysis with the development of the interpretation of dreams, he still held on to the couch. Lance Armstrong's 1999 victory in the Tour de France on a Shimano Dura-Ace equipped Trek was the first time Shimano components had been used to win the grand tour. Freud originally used the couch as a tool to aid his hypnosis of the patient. In contrast to the near-universal marketing technique of introducing innovations on the expensive side of the marketplace and relying on consumer demand to emulate early adopters along with economy of scale to bring them into the mass market, Shimano introduced new technologies at the lowest end of the bicycle market, using lower cost and often heavier and less durable materials and techniques, only moving them further upscale if they established themselves in the lower market segments. The couch is often associated with Freudian psychoanalysis. SunTour eventually lost the commercial battle. Throughout its history it has often been an object of derision, considered a variety of things from decadent to conformist.

While both companies provided products for all price-ranges of the market, SunTour also focused on refinement of existing systems and designs for higher end products, while Shimano paid more attention to rethinking the basic systems and bringing out innovations such as index shifting and front freewheel systems. Originally it was an elitist piece of furniture and it was not until industrialization that the couch became an indispensable item of furniture in middle and lower class households. When the 1970s United States bike boom exceeded the capacity of the American and European bicycle component manufacturers, Japanese manufacturers SunTour and Shimano rapidly stepped in to fill the void. Three couches would be arranged around a low table and the men would recline while eating (but the women sat in normal chairs). SRAM is a competitor as the other major manufacturer of mountain bike groupsets, though they are now introducing a road groupset as well. In Roman society the couch was found in the dining room, known as the 'triclinum'. The Italian firm Campagnolo is a competitor as the other major manufacturer of road groupsets. The couch was originally an Arabian ruler's throne and has existed since antiquity.

Groupsets commonly include: crankset comprising cranks and chainrings; bottom bracket; chain; rear gear cogs or cassette; front and rear wheel hubs; gear shift levers; brakes; brake levers; cables; front and rear gear mechanisms or derailleurs. A three-piece suite is composed of three couch pieces (generally, a two- or three-seater and two armchairs). These components are generally organised and sold as groupsets intended to be supplied as a near complete collection of a bicycle's mechanical parts. A smaller version of the couch which may only comfortably seat two people is more commonly known as a loveseat. Shimano products include drivetrain, brake, wheel and pedal components for leisure, road and mountain bikes. There are other types, including two-seater, three-seater, corner and chaise longue. . Also, to save space, some sofas double as beds (sofa-bed, daybed or futon).

Shimano ((OTCBB: SHMDF), FWB: SHM) is a Japanese manufacturer of cycling, fishing, snowboarding, and until 2005, golf components. Many different types of couch exist: popular types include the divan, the chaise longue, the canapé or the ottoman. Tourney - this includes several different levels of quality, and can be found on department-store bicycles. A typical couch seats two to three people and has an armrest on either side. Altus. They come in a variety of textiles and in leather. Acera. Couches are usually to be found in the living room or the lounge.

Alivio. A couch, also known as a sofa, settee, lounge or chesterfield is an item of furniture for the comfortable seating of more than one person. Deore. LX. XT.

XTR - This is the top of the range for CrossCountry(XC) mountain bikes. Hone. Saint - This is the top of the range for DownHill(DH)/FreeRide(FR) bikes. Sora.

Tiagra. 105. Ultegra. Dura-Ace.

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