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Pimp My Ride

Pimp My Ride logo

Pimp My Ride is a TV show originally shown on MTV, with the first episode airing on March 4, 2004. The concept is simple — one takes a car that is old, thought to be unfashionable, falling apart, or some combination thereof, and "pimps" it (i.e., the car is restored and customized). The show picks young car owners (requirements limit participants to their early 20's) living in the Los Angeles/Southern California area.

The show features rapper Xzibit, who takes the cars to the custom body shop of West Coast Customs (WCC), where the WCC team generally replaces most of the components and rebuilds the interior and exterior from scratch.

Each car is a custom "pimp", tailored to the personalities and interests of the owners. For example, a Need for Speed: Underground 2 fan had his car painted to look like one in the game, while a bowler had a ball washer installed in his trunk, and a surfer got a full-size dryer (or at least one that fit) in the back of his Volkswagen van. Work usually includes new paint, accessories, chrome, tires and rims, and internal electronics (even, and especially, DVD players, video games, TFT screens of excessive size and other top notch gadgets). Customization and extra gifts usually total around US$20,000 (though the show usually doesn't put much emphasis on costs). However, WCC is well-known for putting their own whimsical touches in their work, such as the aforementioned dryer, or an electric fireplace in the trunk of another vehicle.

On only two occasions did WCC not "pimp" the automobile. In the first instance (the last episode of Year 1), the car-to-be-pimped was actually two Ford Escorts welded together, and was considered unsafe. In the second instance (Episode 8 of Year 2) the "Pimpee" was studying to be an auto mechanic, and WCC decided to let him "pimp" his car as a study project. In both instances, the "Pimpees" were given brand new cars, with extensive WCC modifications to customize the new car for the owner.

Much of the appeal of the show comes from the personalities involved. The WCC employees are an eclectic mix of outgoing personalities, such as:

  • the appropriately named Big Dane,
  • electronics (and outrageous engineering) expert Mad Mike,
  • tough-looking interior and fabric maven Ish, and
  • the heavily pierced tire-specialist Alex.

Xzibit, the show's host, has found a new audience of fans, who appreciate his sense of humor and obvious love of his job. Both he and WCC have experienced boosts in business due to the show: Xzibit has gained wider attention for his music career (as well as hosting and movie gigs), and WCC had to expand their facilities, due to the international exposure Pimp My Ride gave their work. After the second season however, WCC manager "Q" announced that he would not be willing to take a role in the show anymore. He cited a desire to expand the company's business with a customs shop in St. Louis, Missouri. Ryan Haus, the owner of WCC, has been featured in season 3 as the "lead" for discussions on what customizing will be done on the incoming cars.

WCC has faced problems with some of their modifications. In December 2004 the shop was fined $16,000 by the National Highway Traffic Safety Administration (along with fellow shop Unique Autosports) for removing airbags from cars and replacing them with DVD monitors, although this modification was not done on the TV show.

MTV has announced that Pimp My Ride will no longer be with WCC. Ryan, the WCC manager has moved his shop to Corona, CA and is worried about his ability to both do the show and have another shop. The producers of the show will continue new episodes with another garage to be announced in early 2006. Discovery Channel will be showing a new series (unamed) that features WCC's car built in the garage more than, as Ryan Haus says "over-the-top cars". The series should begin early 2006.

Pimp My Ride worldwide

Pimp My Ride is one of MTV's most popular shows in nearly all of its worldwide subsidiaries (numbering nearly 100), the only exception being the U.S., where it is second place to The Real World (which is generally much less known outside of the United States).

A UK version of the show launched on 26 June 2005, presented by the DJ Tim Westwood. Carisma Automotive are the customisers for the UK version.

The German-language MTV Central Europe has two adaptions of the show called Pimp My Fahrrad (English: "Pimp My Bicycle") and Pimp My Whatever. On Pimp My Fahrrad [1], the bike shop Elbcoast Psycles redoes almost the entire bicycle, usually leaving only the frame intact. While the show could be seen as a parody of the American original, it is also a loving tribute, using all the elements of the American show with a bicycle twist. It is hosted by German actor Oliver Korittke. In Pimp My Whatever [2] ElbCoast Psycles return once more to pimp anything from a bathroom and a doghouse to a Birthday Party or even someone's brother. Pimp My Whatever is hosted by MTV's presenter Patrice Bouédibéla. Both shows are located in Hamburg.
The original US Pimp My Ride is shown in English language with German subtitles.

MTV Italy also features a different version of Pimp My Ride, called Pimp My Wheels. Hosted by the Italian hip hop group Gemelli DiVersi, Pimp My Wheels turns old rusty motorscooters or motorcycles into brand-new shiny vehicles.

Cars featured on the show

U.S. Version

Season 1

  1. Daihatsu Hi-Jet (1988)
  2. Cadillac Sedan de Ville (1978)
  3. Oldsmobile Cutlass Supreme (1986)
  4. Honda Civic (1992)
  5. Mitsubishi Mirage (1989)
  6. Ford Mustang (1967)
  7. Ford Ranger (1985)
  8. Pontiac Trans Am (1981)
    • When the Trans Am was being pimped, some of the WCC crew made references to Smokey and the Bandit. This pimped-out vehicle had a coffee maker installed in a center console and a chandelier in place of the dome light.
  9. Chevrolet LUV Truck (1974)
  10. Mustang Convertible (1989)
  11. Nissan Maxima Station Wagon (1984)
    • The Nissan was referred to as the 'identity crisis' because of the Datsun and Nissan badges.
  12. Volkswagen Baja Bug (1969)
  13. Honda CRX (1987)
  14. Toyota Land Cruiser (1972)
  15. Ford Escort (1989)
    • This was two Escorts welded together, and was deemed unsafe for the road, so WCC and Xzibit procured a 2004 Scion xB and "pimped" that instead.

Season 2

  1. Cadillac Eldorado (1984)
    • The wheels on it were 24 carat gold, which were worth more than the car itself
  2. Ford Escort (1991)
    • Turned into a knock-off replica of a BMW M3
  3. Volkswagen Bus (1958)
  4. Chevrolet Suburban (1985)
  5. Chevrolet S-10 Blazer (1987)
  6. Acura Legend (1988)
  7. Nissan 240SX (1989)
    • Produced as a replica tie-in with the video game Need for Speed: Underground 2. Of note is that the game uses a fastback, while the pimped car was a coupe.
  8. Ford Fairlane (1963)
    • The 19-year old owner was hoping to become a mechanic, so WCC and Xzibit decided to let him restore his car himself and procured a 2005 Toyota 4Runner to "pimp".

Season 3

  1. Ford Econoline (1985)
  2. Chevrolet S10
  3. Chevrolet Cavalier Convertible (1991)
  4. Chevrolet Caprice (1996)
    • This was a former Police car.
  5. Honda Civic (1988)
  6. Chevrolet Bel Air (1955)
  7. Toyota Van LE (1986)
  8. Mitsubishi Eclipse (1998)

Season 4

  1. AMC Pacer (1976)
  2. Toyota Corolla (2003)
  3. Chevrolet C10 (1986)
  4. Dodge Caravan (1988)
  5. Chevrolet Chevelle convertible (1968)
  6. Ford Taurus (1989)
  7. Buick Century (1986)
  8. Chevrolet Panel Truck (1957)

Special

  1. Jeep Wrangler
    • This car was "pimped" for The Tonight Show announcer John Melendez.

UK Version

Season 1

  1. Morris Minor (1961)
  2. Volkswagen Golf (1989)
  3. Ford Granada (1983)
  4. Fiat Panda (1987)
  5. Ford Capri (1986)
  6. Hackney Carriage (1986)

Spoofs

MAD Magazine

A PMR spoof appeared in MAD #456, called Dump My Ride. The car, "dumped" by "Messed-up Customs", was (apparently) a 1977 AMC Gremlin, which was outfitted with multiple television sets, a miniature race-car track, a deep fryer, and a koi pond. The spoof ultimately ended with the car being vandalized and left on blocks in a parking lot when the owner went into a store.

AirFerg

An AirFerg sketch featured Ferg pimp a boy's mother to become a full-fledged whore with an automatic coochie among other things.

Jimmy Kimmel Live

A PMR spoof appeared in Jimmy Kimmel Live, called Pimp My Bride featuring Xzibit himself and written by Kimmel's team. This short skit shows Xzibit entering a church and excited to see the bride who is getting pimped - after which, Xzibit tells the groom to come to the alley with him and reveals the bride, who, as expected, is done up like a prostitute and has a television installed on her back.

Chav My Motor

A PMR spoof appeared on VH1 in the UK, called Chav My Motor. Chav My Motor was a spoof of PMR, and although there was advertising for the show, it was never shown. This is because it turned out to be an April Fools joke. At midday, a picture spoofing the test card (with the word "fool" written on the blackboard) was shown with an announcement that Chav my Motor would not be shown due to "ongoing police investigations", and would be shown on 1st April next year.

Robot Chicken

Spoofing PMR, Robot Chicken's version was Pimp My Sister, where a pimp and his stable turned a kid's nice, average sister into a whore for the kid to pimp.

Weebl and Bob

The Weebl and Bob episode "joust2" features the car belonging to the character Bob being "pimped" for a joust, by a jar of jam and a talking fried egg known as "Eggsy Bit".

Wizard

An issue of Wizard featured an article in which superheros and their "supermobiles" (e.g-Batman and the Batmobile, Wonder Woman and her invisible jet, Optimus Prime) were pimped.

Date Movie

The film Date Movie features a part where Julia Jones (Alyson Hannigan), the main character, gets "pimped", complete with gold teeth.


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The film Date Movie features a part where Julia Jones (Alyson Hannigan), the main character, gets "pimped", complete with gold teeth. Other currently popular titles for Atari include the RollerCoaster Tycoon and Driver series. An issue of Wizard featured an article in which superheros and their "supermobiles" (e.g-Batman and the Batmobile, Wonder Woman and her invisible jet, Optimus Prime) were pimped. Enter the Matrix which was developed by Shiny Entertainment sold 1.38 million units for the Sony PlayStation 2 and therefore made the List of best selling computer and video games. The Weebl and Bob episode "joust2" features the car belonging to the character Bob being "pimped" for a joust, by a jar of jam and a talking fried egg known as "Eggsy Bit". These titles represent some of the most expensive video games ever developed. Spoofing PMR, Robot Chicken's version was Pimp My Sister, where a pimp and his stable turned a kid's nice, average sister into a whore for the kid to pimp. Atari also released a series of games based on the smash-hit The Matrix movie trilogy including Enter the Matrix and The Matrix: Path of Neo.

At midday, a picture spoofing the test card (with the word "fool" written on the blackboard) was shown with an announcement that Chav my Motor would not be shown due to "ongoing police investigations", and would be shown on 1st April next year. Following the success of the Budokai and Legacy of Goku series, Atari has released numerous other Dragon Ball titles including Dragon Ball Z: Supersonic Warriors, Dragon Ball Z: Super Sonic Warriors 2, Dragon Ball Z: Sagas, Dragon Ball GT: Transformation and Dragon Ball GT: Final Bout. This is because it turned out to be an April Fools joke. The best selling Budokai series is developed in Japan by Dimps and includes Dragon Ball Z: Budokai, Dragon Ball Z: Budokai 2, Dragon Ball Z: Budokai 3 and Dragon Ball Z: Budokai Tenkaichi. Chav My Motor was a spoof of PMR, and although there was advertising for the show, it was never shown. These games have topped the best-seller charts for numerous console platforms since the release of Atari's first Dragon Ball Z game, The Legacy of Goku in 2002, which was the first Dragon Ball game to be made by an American company, Webfoot Technologies, and is one of the best-selling Gameboy Advance games of all time (#16). A PMR spoof appeared on VH1 in the UK, called Chav My Motor. These include the Dragon Ball Z: Budokai series of games for next-generation console systems and the Dragon Ball Z: The Legacy of Goku series of games for the Gameboy Advance.

This short skit shows Xzibit entering a church and excited to see the bride who is getting pimped - after which, Xzibit tells the groom to come to the alley with him and reveals the bride, who, as expected, is done up like a prostitute and has a television installed on her back. Recently, Atari's top-selling titles have been the Dragon Ball Z games based on the popular anime license from Toei Animation in Japan. A PMR spoof appeared in Jimmy Kimmel Live, called Pimp My Bride featuring Xzibit himself and written by Kimmel's team. Atari Masterpieces Volume II is scheduled to be released in March 2006. An AirFerg sketch featured Ferg pimp a boy's mother to become a full-fledged whore with an automatic coochie among other things. Atari Masterpieces Volume I includes classic arcade games: Asteroids, Battlezone, Black Widow, Millipede, Missile Command, Red Baron, Lunar Lander and Super Breakout, and features an exclusive interview with Nolan Bushnell. The spoof ultimately ended with the car being vandalized and left on blocks in a parking lot when the owner went into a store. Also, in late October 2005, Atari released one of two collections of its classic arcade games only for the Nokia N-Gage console, titled Atari Masterpieces.

The car, "dumped" by "Messed-up Customs", was (apparently) a 1977 AMC Gremlin, which was outfitted with multiple television sets, a miniature race-car track, a deep fryer, and a koi pond. Due to popular demand, Atari released a new version of the Flashback console, titled Atari Flashback 2, in August 2005. A PMR spoof appeared in MAD #456, called Dump My Ride. Overall, many enthusiasts believed that the Flashback did not capture the true Atari experience. Season 1. Since the games were all recreated on hardware more closely resembling the Nintendo Entertainment System than the 7800, some of the aspects of certain games concerning the sound, graphics, or gameplay were either changed or omitted. Special. Many people felt that the device itself was far too small, and the joysticks felt very dissimilar to those of the 7800.

Season 4. The Flashback did fairly well in sales; however, many Atari fans felt disappointed. Season 3. Unlike most plug-and-plays, the Flashback was not powered by batteries, but an (included) AC adaptor instead. Season 2. Twenty titles were built into the system. Season 1. The two controllers were small as well, having a joystick and two red buttons on each side.

Hosted by the Italian hip hop group Gemelli DiVersi, Pimp My Wheels turns old rusty motorscooters or motorcycles into brand-new shiny vehicles. The device they produced looked like a minute version of the Atari 7800 console originally released in 1984, 20 years previously. MTV Italy also features a different version of Pimp My Ride, called Pimp My Wheels. The same year that the Paddle Games were released, Atari released a TV game of their own which they called the Atari Flashback Console. Both shows are located in Hamburg.
The original US Pimp My Ride is shown in English language with German subtitles. However, as stated, neither of the games were directly released by Atari. Pimp My Whatever is hosted by MTV's presenter Patrice Bouédibéla. In 2004, the same company created a device called Atari Paddle Games, in the shape of one of the 2600's "paddle" controllers with appropriate titles included.

In Pimp My Whatever [2] ElbCoast Psycles return once more to pimp anything from a bathroom and a doghouse to a Birthday Party or even someone's brother. It was battery-operated and shaped similarly to an Atari 2600 joystick, and included A/V ports. It is hosted by German actor Oliver Korittke. In 2002, Jakks Pacific, a toy making company, released a plug-and-play video game console called the Atari 10-in-1 TV Game, believed by many to arouse interest in the concept of self-contained entertainment devices that did not require separate hardware to operate. While the show could be seen as a parody of the American original, it is also a loving tribute, using all the elements of the American show with a bicycle twist. It named its European operations to Atari Europe, and kept the main holdings company as Infogrames Entertainment. On Pimp My Fahrrad [1], the bike shop Elbcoast Psycles redoes almost the entire bicycle, usually leaving only the frame intact. On May 7, 2003, Infogrames officially reorganized its US subsidiary as a separate entity known as Atari, Inc..

The German-language MTV Central Europe has two adaptions of the show called Pimp My Fahrrad (English: "Pimp My Bicycle") and Pimp My Whatever. In October 2001, Infogrames announced that it was "reinventing" the Atari brand with the launch of three new games. Carisma Automotive are the customisers for the UK version. Midway left the arcade industry in 2001, and shut down Midway Games West in 2003 - closing the chapter on what was left of the original Atari arcade division. A UK version of the show launched on 26 June 2005, presented by the DJ Tim Westwood. Over 1999-2000, Midway held closed door proceedings with Hasbro which ultimately led to Atari Games being renamed Midway Games West. Pimp My Ride is one of MTV's most popular shows in nearly all of its worldwide subsidiaries (numbering nearly 100), the only exception being the U.S., where it is second place to The Real World (which is generally much less known outside of the United States). In 1998, Midway was sold to its shareholders and spun off as a separate company.

. WMS brought the properties under Midway (which it now renamed Midway Games Inc.), and re-instated the Atari Games name. The series should begin early 2006. By 1996, Time-Warner sold TWI to WMS Industries, Inc., owner of Midway at the time. Discovery Channel will be showing a new series (unamed) that features WCC's car built in the garage more than, as Ryan Haus says "over-the-top cars". At that point Atari Games ceased to exist and became part of Time-Warner Interactive. The producers of the show will continue new episodes with another garage to be announced in early 2006. The new Time-Warner eventually started gaining more and more shares in the company until they eventually owned the company completely again by 1994.

Ryan, the WCC manager has moved his shop to Corona, CA and is worried about his ability to both do the show and have another shop. In the meantime, Atari Games was bought out by its employees in 1986, who also founded Tengen to bring their arcade games in to the home. MTV has announced that Pimp My Ride will no longer be with WCC. The brand name changed hands again in December 2000, when French software publisher Infogrames took over Hasbro Interactive. In December 2004 the shop was fined $16,000 by the National Highway Traffic Safety Administration (along with fellow shop Unique Autosports) for removing airbags from cars and replacing them with DVD monitors, although this modification was not done on the TV show. This transaction primarily involved the brand and intellectual property, which now fell under the Atari Interactive division of Hasbro Interactive. WCC has faced problems with some of their modifications. In March 1998, JTS sold the Atari name and assets to Hasbro Interactive for $5 million—less than a fifth of what Warner Communications had paid 22 years earlier.

Ryan Haus, the owner of WCC, has been featured in season 3 as the "lead" for discussions on what customizing will be done on the incoming cars. There are also websites dedicated to the release of new products for the original Atari consoles and computers, such as AtariAge. Louis, Missouri. Although the original Atari ceased to exist, a large amount of underground development remains for Atari's game systems and computers of the 1970s and 1980s, and many of the retro-gaming conventions (such as World Of Atari, Classic Gaming Expo, Philly Classic, and the Midwest Gaming Classic), focus largely on Atari. He cited a desire to expand the company's business with a customs shop in St. Atari's role in the new company largely became a holder for the Atari properties and minor support, consequently the name largely disappeared from the market. After the second season however, WCC manager "Q" announced that he would not be willing to take a role in the show anymore. In July 1996, Atari merged with JTS Inc.,a short-lived maker of hard disk drives, to form JTS Corp.

Both he and WCC have experienced boosts in business due to the show: Xzibit has gained wider attention for his music career (as well as hosting and movie gigs), and WCC had to expand their facilities, due to the international exposure Pimp My Ride gave their work. The result was a rapid succession of changes in ownership. Xzibit, the show's host, has found a new audience of fans, who appreciate his sense of humor and obvious love of his job. In addition, Tramiel and his family wanted out. The WCC employees are an eclectic mix of outgoing personalities, such as:. By 1996, a series of successful lawsuits followed by profitable investments had left Atari with millions of dollars in the bank, but the failure of the Lynx and Jaguar left Atari without any products to sell. Much of the appeal of the show comes from the personalities involved. It was not nearly as powerful as Sony Computer Entertainment's PlayStation or Sega's Saturn and lacked the extensive third party support its Japanese competitors had easily secured for their consoles.

In both instances, the "Pimpees" were given brand new cars, with extensive WCC modifications to customize the new car for the owner. After a period of initial success, it, too, failed to meet expectations. In the second instance (Episode 8 of Year 2) the "Pimpee" was studying to be an auto mechanic, and WCC decided to let him "pimp" his car as a study project. In 1993, Atari released its last console, the Jaguar. In the first instance (the last episode of Year 1), the car-to-be-pimped was actually two Ford Escorts welded together, and was considered unsafe. As the fortunes of Atari's ST and PC compatible computers faded, consoles and software again became the company's main focus. On only two occasions did WCC not "pimp" the automobile. Atari lost.

However, WCC is well-known for putting their own whimsical touches in their work, such as the aforementioned dryer, or an electric fireplace in the trunk of another vehicle. sued Nintendo for $250 million, alleging it had an illegal monopoly. Customization and extra gifts usually total around US$20,000 (though the show usually doesn't put much emphasis on costs). Also in 1989, Atari Corp. Work usually includes new paint, accessories, chrome, tires and rims, and internal electronics (even, and especially, DVD players, video games, TFT screens of excessive size and other top notch gadgets). As a result, the Lynx lost market share to Nintendo's Game Boy, which had only a black and white display but was widely available. For example, a Need for Speed: Underground 2 fan had his car painted to look like one in the game, while a bowler had a ball washer installed in his trunk, and a surfer got a full-size dryer (or at least one that fit) in the back of his Volkswagen van. However, a shortage of parts kept the system from being released nationwide for the 1989 Christmas season.

Each car is a custom "pimp", tailored to the personalities and interests of the owners. In 1989, Atari also released the Atari Lynx, a handheld console with color graphics, to critical acclaim. The show features rapper Xzibit, who takes the cars to the custom body shop of West Coast Customs (WCC), where the WCC team generally replaces most of the components and rebuilds the interior and exterior from scratch. Atari eventually released a line of inexpensive IBM PC compatibles as well as an MS-DOS compatible palm computer called the Atari Portfolio. The show picks young car owners (requirements limit participants to their early 20's) living in the Los Angeles/Southern California area. Still, its closest competitor in the marketplace, the Commodore Amiga, outsold it 3 to 2. The concept is simple — one takes a car that is old, thought to be unfashionable, falling apart, or some combination thereof, and "pimps" it (i.e., the car is restored and customized). It was especially popular among musicians, as it had built in MIDI ports.

Pimp My Ride is a TV show originally shown on MTV, with the first episode airing on March 4, 2004. The Atari ST line proved very successful (but mostly in Europe, not the U.S.), ultimately selling more than 4 million units. Hackney Carriage (1986). Atari rebounded, producing a $25 million profit that year. Ford Capri (1986). Then, in 1986, Atari launched two consoles designed under the Warner Atari - Atari 2600jr and the Atari 7800 console (which saw limited release in 1984). Fiat Panda (1987). In 1985 they released their update to the 8-bit computer line, the Atari XE series, as well as the 16-bit Atari ST line.

Ford Granada (1983). Under Tramiel's ownership, Atari Corp. used the remaining stock of game console inventory to keep the company afloat while they finished development of their 16-bit computer system the Atari ST. Volkswagen Golf (1989). Warner also sold the fledgling Ataritel to Mitsubishi. Morris Minor (1961). Warner retained the arcade division, continuing it under the name Atari Games and eventually selling it to Namco in 1985. This car was "pimped" for The Tonight Show announcer John Melendez. In July 1984, Warner sold the home computing and game console divisions of Atari to Jack Tramiel, the recently ousted founder of Atari competitor Commodore International, under the name Atari Corporation for $240 million in stocks under the new company.

Jeep Wrangler

    . As for Nintendo, Atari could no longer afford the Famicom deal, and eventually Nintendo would be forced to go it alone. Chevrolet Panel Truck (1957). Warner's stock price slid from $60 to $20, and the company began searching for a buyer for its troubled division. Buick Century (1986). These problems were followed by the infamous video game crash of 1983, which caused losses that totaled more than $500 million. Ford Taurus (1989). In the coming month, Ray Kassar was forced to leave Atari, and executives involved in the Famicom deal were forced to start over again from scratch.

    Chevrolet Chevelle convertible (1968). Nintendo in turn tore into Coleco, who only had the console rights to the game. Dodge Caravan (1988). Atari CEO Ray Kassar had a fit, accusing Nintendo of double dealing with the Donkey Kong license. Chevrolet C10 (1986). But Atari owned the rights to publish Donkey Kong for computers. Toyota Corolla (2003). Unfortunately, at that same show Coleco was showing their new Adam computer, and the display unit was running Nintendo's Donkey Kong.

    AMC Pacer (1976). The deal was in the works, and the two companies tentatively decided to sign the agreement at the 1983 Summer CES. Mitsubishi Eclipse (1998). They approached Atari and offered a licensing deal: Atari would build and sell the system, paying Nintendo a royalty. Toyota Van LE (1986). The system took Japan by storm, and Nintendo began to look to other markets. Chevrolet Bel Air (1955). They were the number one console maker in every market except Japan, whose market belonged to Nintendo, which had released their first game console, the Famicom (known to the rest of the world as the NES) in 1983.

    Honda Civic (1988). Still, Atari held a formidable position in the world video game market. This was a former Police car. Howard Scott Warshaw (the programmer behind E.T., Yars' Revenge, Raiders of the Lost Ark, and Saboteur) questions the accuracy of this urban legend. Chevrolet Caprice (1996)

      . It is rumored that in 1983, in response to a massive number of returned orders from distributors, Atari buried millions of unsold game cartridges (the bulk of them consisting of two titles, Pac-Man and E.T.) in a New Mexico desert landfill. Chevrolet Cavalier Convertible (1991). The Atari 5200 game console, released as a next-generation follow up to the 2600, was based on the Atari 800 computer (but was incompatible with Atari 800 game cartridges), and its sales never met the company's expectations.

      Chevrolet S10. He was head of research and development of the small group of talented engineers in Grass Valley, California. Ford Econoline (1985). Larry Emmons, employee No.3, retired in 1982. The 19-year old owner was hoping to become a mechanic, so WCC and Xzibit decided to let him restore his car himself and procured a 2005 Toyota 4Runner to "pimp". In addition, in December 1982, Atari executives Ray Kassar and Dennis Groth were investigated for insider trading (later found to be false). Ford Fairlane (1963)

        . The market quickly became saturated, depressing prices further.

        Of note is that the game uses a fastback, while the pimped car was a coupe. Also in 1982, Atari settled a court case with Activision, a competing game developer primarily composed of disgruntled Atari ex-employees, officially opening the 2600 to third-party development. Produced as a replica tie-in with the video game Need for Speed: Underground 2. In 1982, Atari released disappointing versions of two highly publicized games, Pac-Man and E.T., causing a pileup of unsold inventory and depressing prices. Nissan 240SX (1989)

          . Faced with fierce competition and price wars in the game console and home computer markets, Atari was never able to follow on the success of the 2600. Acura Legend (1988). Its home computer, video game console, and arcade divisions operated independently of one another and rarely cooperated.

          Chevrolet S-10 Blazer (1987). However, Atari ran into problems in the early 1980s. Chevrolet Suburban (1985). Still, the 2600 remained the industry standard-bearer, due to its market superiority, and due to Atari featuring (by far) the greatest variety of game titles available. Volkswagen Bus (1958). Although the Atari 2600 had garnered the lion's share of the home video game market, it experienced its first stiff competition in 1980 from Mattel's Intellivision, which featured ads touting its superior graphics capabilities relative to the 2600. Turned into a knock-off replica of a BMW M3. At its peak, Atari accounted for a third of Warner's annual income and became the fastest-growing company in the history of the United States (at the time).

          Ford Escort (1991)

            . While part of Warner, Atari achieved its greatest success, selling millions of Atari 2600 consoles. The wheels on it were 24 carat gold, which were worth more than the car itself. He departed from the division in 1979. Cadillac Eldorado (1984)
              . Bushnell sold Atari to Warner Communications in 1976 for an estimated $28–$32 million, using part of the money to buy the Folgers Mansion. This was two Escorts welded together, and was deemed unsafe for the road, so WCC and Xzibit procured a 2004 Scion xB and "pimped" that instead. Though the relationship to Atari was discovered in 1974, Joe Keenan did such a good job managing the subsidiary that he was promoted to president of Atari in 1974.

              Ford Escort (1989)

                . In 1973, Atari secretly spawned a "competitor" called Kee Games, headed by long-time partner Joe Keenan, to circumvent the pinball distributor's insistence on exclusive distribution deals. Toyota Land Cruiser (1972). The name "Atari" is arguably also rather more memorable in terms of spelling and pronunciation for most markets. Honda CRX (1987). However, as there already existed at least one company with that name (accounts varying as to whether it was a candle company or roofing company), Bushnell wrote down several words from the game Go, eventually choosing Atari, a term that means that a stone or group of stones is in danger of being taken by one's opponent. Volkswagen Baja Bug (1969). was originally called Syzygy, an astronomical term.

                The Nissan was referred to as the 'identity crisis' because of the Datsun and Nissan badges. Atari Inc. Nissan Maxima Station Wagon (1984)

                  . The home version of PONG, which connected to a television set, was one of the first video game consoles. Mustang Convertible (1989). Founded in the United States in 1972 by Nolan Bushnell and Ted Dabney, Atari could be credited with starting the video arcade industry with the seminal PONG. Chevrolet LUV Truck (1974). Since the early days of coin operated machines, Atari has been responsible for home consoles such as the Atari 2600 (VCS); produced a series of eight-bit computers (Atari 400 & 800); taken part in the 16 bit computer revolution with the Atari ST; made the revolutionary (for its time) 64-bit Atari Jaguar; and released a hand held video game console, the Atari Lynx.

                  This pimped-out vehicle had a coffee maker installed in a center console and a chandelier in place of the dome light. . When the Trans Am was being pimped, some of the WCC crew made references to Smokey and the Bandit. The name of the three-pronged Atari logo is "Fuji". Pontiac Trans Am (1981)

                    . The brand has also been used at various times by Atari Games, a separate company split off in 1984. Ford Ranger (1985). The original Atari was a pioneer in arcade games, home video game consoles, and personal computers, and its dominance in those areas made it the major force in the computer entertainment industry in the early to mid-1980s.

                    Ford Mustang (1967). in 2003. Mitsubishi Mirage (1989). intermittently used the Atari name as a brand name for selected titles before IESA official changed the subsidiary's name to Atari, Inc. Honda Civic (1992). Infogrames, Inc. Oldsmobile Cutlass Supreme (1986). GT Interactive was acquired by IESA in 1999 and renamed Infogrames, Inc. Infogrames acquired the Atari brand name from its purchase of Hasbro Interactive, which in turn had acquired it from JTS Corporation, which the original Atari had merged with in 1996.

                    Cadillac Sedan de Ville (1978). The company that currently bears the Atari name was founded in 1993 under the name GT Interactive. Daihatsu Hi-Jet (1988). Atari develops, publishes and distributes games for all major video game consoles, as well as for the personal computer, and is currently one of the largest third-party publishers of video games in the United States. the heavily pierced tire-specialist Alex. Atari, Inc. NASDAQ: ATAR is a majority owned subsidiary of Infogrames Entertainment SA (IESA), encompassing its North American operations. tough-looking interior and fabric maven Ish, and. Tycoon City : New York.

                    electronics (and outrageous engineering) expert Mad Mike,. Terminator 3: The Redemption. the appropriately named Big Dane,. Mission Impossible: Operation Surma. Atari Flashback 2. Atari Flashback.

                    TimeShift. Transformers. Godzilla: Save the Earth. Godzilla: Destroy All Monsters Melee.

                    Unreal Tournament. Test Drive (1987). RollerCoaster Tycoon 3. Neverwinter Nights (Neverwinter Nights 2 in development).

                    Chris Sawyer's Locomotion. Enter the Matrix. DRIV3R (2004). Driver 2 (2000).

                    Driver (1999). Dragon Ball GT: Transformation. Dragon Ball GT: Final Bout. Dragon Ball Z: The Legacy of Goku.

                    Dragon Ball Z: Super Sonic Warriors 2. Dragon Ball Z: Supersonic Warriors. Dragon Ball Z: Sagas. Dragon Ball Z: Budokai.

                    Dark Earth. Backyard Sports. Boiling Point: Road to Hell. Alone in the Dark.

                    Act of War: Direct Action. Atari Portfolio palmtop computer. Atari Transputer Workstation. Atari Falcon.

                    Atari TT. Atari MEGA ST, Atari MEGA STE professional line. Atari ST, Atari STE. Atari 8-bit family.

                    Atari Jaguar. Atari Lynx. Atari XEGS. Atari 7800.

                    Atari 5200. Atari 2600. PONG (several versions). TimeShift.

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