Phat Farm

Store Location- 129 Prince Street New York NY. The images on these cards are generally based on colored photographs, and are readily identified by the glossy appearance given by the paper's coating. Simmons sold his interest in Phat Farm for 140 million dollars in 2004. The last and current postcard era, which began about 1939, is the "photochrome" or "chrome" era. Some Phat Farm articles are political. The "linen card" era lasted from about 1930 to 1945, when cards were primarily printed on papers with a high rag content. The broken flag logo visible on every clothing article except footwear is touted as a symbol of the state of separation the world is in right now. The "white border" era, named for obvious reasons, lasted from about 1916 to 1930.

The brand is fairly expensive and worn for fashion instead of sport. Thus began the Golden Age of American postcards, which lasted until about 1915, when World War I blocked the import of the fine German-printed cards. Phat Farm is an urban fashion line created by Russell Simmons, the founder of Def Jam in 1992. The "divided back" card, with space for a message on the address side, came into use in the United States in 1907. This "undivided back" is what gives this postcard era its name. Written messages were still restricted to the front side, with the entire back dedicated to the address.

1901 brought cards with the word "Post Card" printed on the reverse (the side without the picture). A correspondent's writing was allowed only on the front side of these cards. Shortly thereafter the United States government, via the United States Postal Service, allowed printers to publish a 1-cent postcard (the "Penny Postcard"). The first postcard in the United States was created in 1893 to advertise the World's Columbian Exposition in Chicago, Illinois.

The idea is that it stands out and cannot be filed away in a folder somewhere. Some activists create oversized postcards on poster boards urging action on a particular issue and mail them to public officials' offices. The study and collecting of postcards is termed deltiology. The art form is called mail art.

In the art world the postcard can also be translated into an art object. While a postcard is usually printed by a private company, individual or organization, a postal card is issued by the relevant postal authority. It is distinguished by stamp collectors from a postal card in that the postage is pre-printed on the latter, whereas a postcard requires a stamp. A postcard or post card is a typically rectangular piece of thick paper or thin cardboard intended for writing and mailing without an envelope and at a lower rate than a letter.