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Maytag Corporation

Headquarters of the Maytag Corporation, Newton, Iowa

Maytag Corporation (NYSE: MYG), is a $4.7 billion home and commercial appliance company, headquartered in Newton, Iowa. With approximately 18,000 employees worldwide, it makes and sells home and commercial appliances. The chairman and CEO of Maytag Corporation, Ralph F. Hake, joined Maytag in 2001.

History

Founded in 1893, by F.L. Maytag and originally known as the Parsons Band-Cutter & Self Feeder Company, which manufactured threshing machines and other farm implements. Soon after, the firm officially became known as "Maytag Company." Maytag Corporate in Newton, Iowa, is responsible for divisional administration for sales, marketing, human resources, logistics, finance, legal, information technology, manufacturing and engineering, and customer service.

Chronology

Brands

  • Admiral
  • Amana (appliances)
  • Dixie-Narco
  • Hoover vacuums
  • Jade (appliances)
  • Jenn-Air
  • Magic Chef

Products

In major appliances, Maytag is among the top three companies in the North American market, offering a full line of washers, dryers, dishwashers, refrigerators, and ranges under the brand names Maytag®, Hoover®, Jenn-Air®, Amana®, Dixie-Narco®, and Jade®.

Maytag sells multiple small appliances including a cordless iron under the Maytag® brand, a mixer and blender under the Jenn-Air®, as well as the popular Maytag® Skybox® and Rookie® home vending products.

In floor care, Maytag owns the Hoover® brand, the market leader in North America and the floor care brand with the highest consumer recognition and buying preference.

In commercial products, Maytag owns Dixie-Narco® brand, a leader in refrigerated soft drink and specialty vending machines as well as Jade® cooking products and Amana® commercial cooking products.

Maytag's presence in markets around the world includes sales operations in Australia, Mexico, Puerto Rico, and the United Kingdom. The corporation's export sales and marketing, licensing of brands, and international joint ventures are coordinated by Maytag International in Schaumburg, Illinois.

Maytag International

In 1988, DOMICOR was established as Maytag Corporation's international division and in 1992 became Maytag International, Inc. which now encompasses all of Maytag's worldwide ventures including Maytag Australia, Maytag Canada, Maytag Comercial (Mexico), and Maytag U.K.

Maytag International, based in Schaumburg, Illinois, handles the sales, licensing and business ventures of corporate appliances and floorcare brands in overseas markets as well as the administrative support for the international sales organization. This network extends to more than 70 countries worldwide.

Maytag International is responsible for export sales and licensing of the corporation's appliances and floor care brands and joint ventures in overseas markets. This network extends to more than 90 countries worldwide. The main office is located in Chicago with major subsidiary offices in Burlington, Ontario (Canada), Monterrey (Mexico), Sydney (Australia), and London (England) and region sales offices in Beirut (Lebanon), London (England), and Guaynabo (Puerto Rico).

Manufacturing plants

Maytag has fourteen (14) manufacturing plants throughout the United States and Mexico. These include:

  • laundry manufacturing plants in Newton, IA, Herrin, IL, Juarez, MX, and Searcy, AR
  • refrigeration manufacturing plants in Amana, IA and Reynosa, MX
  • cooking manufacturing plant in Cleveland, TN
  • dishwashing manufacturing plant in Jackson, TN
  • vending manufacturing plant in Williston, SC
  • floor care manufacturing plants in North Canton, OH, El Paso, TX and Juarez, MX.
  • subassembly manufacturing plant in Reynosa, MX

Ol' Lonely

Gordon Jump as the Maytag repairman

Ol' Lonely, or "the lonely repairman", is a character in Maytag advertisements. He was initially played by Jesse White. Ol' Lonely is representative of the professed dependability of Maytag products. Maytag advertisements stated “Ol’ Lonely’s predicament is testimony to the durability and reliability of Maytag appliances. Now if only he had something to do with his days.”

In 1986, the repairman was joined by Newton, a basset hound named for Maytag’s headquarters in Newton, Iowa.

In 1989, character actor Gordon Jump first appeared as Ol’ Lonely in the advertisement “Biker.” In total, Jump appeared in more than 77 Maytag commercials and print advertisements. He made appearances at events for employees and customers and also was actively involved in several philanthropic and charitable causes.

Actor Hardy Rawls was hired to play Ol’ Lonely after Jump's retirement in 2003. Gordon Jump died two months later on September 22, 2003.[1]

In French-speaking Quebec, Ol' Lonely is played by Paul Berval.

For a period of time Maytag gave Ol' Lonely a sidekick character known as the 'Maytag Apprentice', played by actor Mark Devine. However in 2005 Maytag cancelled his contract.


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However in 2005 Maytag cancelled his contract. External link: Salt and the evolution of monopoly (salt.org.il). For a period of time Maytag gave Ol' Lonely a sidekick character known as the 'Maytag Apprentice', played by actor Mark Devine. Advocates of laissez-faire capitalism, such as the Austrian school, maintain that a salt monopoly would never develop without such government intervention. In French-speaking Quebec, Ol' Lonely is played by Paul Berval. Anyone was allowed to purchase salt; however, strict legal controls were in place over who was allowed to sell and distribute salt. Gordon Jump died two months later on September 22, 2003.[1]. The "Gabelle", a notoriously high tax levied upon salt, played a role in the start of the French Revolution and is possibly the most cruel example in recent history.

Actor Hardy Rawls was hired to play Ol’ Lonely after Jump's retirement in 2003. Changing sea levels flooded many of these sources during certain periods and caused salt "famines" and communities were left to the mercy of those who monopolised these few inland sources. He made appearances at events for employees and customers and also was actively involved in several philanthropic and charitable causes. Mines and inland salt springs being scarce and often located in hostile areas like the Dead Sea or the salt mines in the Sahara desert, they required well-organised security for transport, storage and highly monopolised distribution. In 1989, character actor Gordon Jump first appeared as Ol’ Lonely in the advertisement “Biker.” In total, Jump appeared in more than 77 Maytag commercials and print advertisements. A combination of strong sunshine and low humidity or an extension of peat marshes was necessary for winning salt from the sea - the most plentiful source - by solar evaporation or boiling. In 1986, the repairman was joined by Newton, a basset hound named for Maytag’s headquarters in Newton, Iowa. Until common salt (sodium chloride) was mined in quantity in comparatively recent times, its availability was subject to the vagaries of climate and environment.

Now if only he had something to do with his days.”. When AT&T was broken up into the "Baby Bell" components, MCI, Sprint, and other companies were able to compete effectively in the long-distance phone market and started to take phone traffic from the less efficient AT&T. Maytag advertisements stated “Ol’ Lonely’s predicament is testimony to the durability and reliability of Maytag appliances. AT&T and Standard Oil are debatable examples of the breakup of a private monopoly. Ol' Lonely is representative of the professed dependability of Maytag products. Public utilities, often being natural monopolies and less susceptible to efficient breakup, are often strongly regulated or publicly-owned. He was initially played by Jesse White. (This is a rather optimistic view of how effectively regulation can substitute for competition.) When monopolies are not broken through the open market, often a government will step in to either regulate the monopoly, turn it into a publicly-owned monopoly, or forcibly break it up (see Antitrust law).

Ol' Lonely, or "the lonely repairman", is a character in Maytag advertisements. Some argue that it can be good to allow a firm to attempt to monopolize a market, since practices such as dumping can benefit consumers in the short term; and once the firm grows too big, it can then be dealt with via regulation. These include:. For example, a canal monopoly in the late eighteenth century United Kingdom was worth a lot more than in the late nineteenth century, because of the introduction of railways as a substitute. Maytag has fourteen (14) manufacturing plants throughout the United States and Mexico. It might also be because of the availability in the longer-term of substitutes in other markets. The main office is located in Chicago with major subsidiary offices in Burlington, Ontario (Canada), Monterrey (Mexico), Sydney (Australia), and London (England) and region sales offices in Beirut (Lebanon), London (England), and Guaynabo (Puerto Rico). This is likely to happen where a market's barriers to entry are low.

This network extends to more than 90 countries worldwide. The theory of contestable markets argues that in some circumstances (private) monopolies are forced to behave as if there were competition, because of the risk of losing that monopoly to new entrants. Maytag International is responsible for export sales and licensing of the corporation's appliances and floor care brands and joint ventures in overseas markets. Sometimes this very loss of efficiency can raise the potential value of a competitor enough to overcome market entry barriers, or provide incentive for research and investment into new alternatives. This network extends to more than 70 countries worldwide. It is also often argued that monopolies tend to become less efficient and innovative over time, becoming "complacent giants", because they don't have to be efficient or innovative to compete in the marketplace. Maytag International, based in Schaumburg, Illinois, handles the sales, licensing and business ventures of corporate appliances and floorcare brands in overseas markets as well as the administrative support for the international sales organization. However, total social welfare declines compared with perfect competition, because some consumers must choose second-best products.

which now encompasses all of Maytag's worldwide ventures including Maytag Australia, Maytag Canada, Maytag Comercial (Mexico), and Maytag U.K. Assuming that costs stay the same, this does not lead to an outcome which is inefficient in the sense of Pareto efficiency; no-one could be made better off by shifting resources without making someone else worse off. In 1988, DOMICOR was established as Maytag Corporation's international division and in 1992 became Maytag International, Inc. In this way the monopoly will secure monopoly profits by appropriating some or all of the consumer surplus, as although the higher price deters some consumers from purchasing, most are willing to pay the higher price. The corporation's export sales and marketing, licensing of brands, and international joint ventures are coordinated by Maytag International in Schaumburg, Illinois. In standard economic theory (see analysis above), a monopoly will sell a lower quantity of goods at a higher price than firms would in a purely competitive market. Maytag's presence in markets around the world includes sales operations in Australia, Mexico, Puerto Rico, and the United Kingdom. For a discussion on a monopolist who does not know it, see http://www.economicswebinstitute.org/essays/monopolist.htm where a free software is available as well.

In commercial products, Maytag owns Dixie-Narco® brand, a leader in refrigerated soft drink and specialty vending machines as well as Jade® cooking products and Amana® commercial cooking products. This procedure assumes that the monopolist knows exactly which is the demand function. In floor care, Maytag owns the Hoover® brand, the market leader in North America and the floor care brand with the highest consumer recognition and buying preference. (the rate of marginal revenue is less than the rate of marginal cost, for maximisation). Maytag sells multiple small appliances including a cordless iron under the Maytag® brand, a mixer and blender under the Jenn-Air®, as well as the popular Maytag® Skybox® and Rookie® home vending products. marginal revenue = marginal cost, provided. In major appliances, Maytag is among the top three companies in the North American market, offering a full line of washers, dryers, dishwashers, refrigerators, and ranges under the brand names Maytag®, Hoover®, Jenn-Air®, Amana®, Dixie-Narco®, and Jade®. i.e.

Soon after, the firm officially became known as "Maytag Company." Maytag Corporate in Newton, Iowa, is responsible for divisional administration for sales, marketing, human resources, logistics, finance, legal, information technology, manufacturing and engineering, and customer service. Setting this equal to zero for maximisation:. Maytag and originally known as the Parsons Band-Cutter & Self Feeder Company, which manufactured threshing machines and other farm implements. Taking the first order derivative with respect to quantity yields:. Founded in 1893, by F.L. Hence its profit is:. . The monopoly's revenue is the product of the price and the quantity it produces.

Hake, joined Maytag in 2001. Let the price it sets as a market response be a function of the quantity it produces (Q) P(Q) and let its cost function be as a function of quantity C(Q). The chairman and CEO of Maytag Corporation, Ralph F. The monopoly's profit is its total revenue less its total cost. With approximately 18,000 employees worldwide, it makes and sells home and commercial appliances. The single price monopoly profit maximisation problem is as follows:. Maytag Corporation (NYSE: MYG), is a $4.7 billion home and commercial appliance company, headquartered in Newton, Iowa. This difference is known as a deadweight loss.

subassembly manufacturing plant in Reynosa, MX. The economy as a whole loses out when monopoly power is used in this way, since the extra profit earned by the firm will be smaller than the loss in consumer surplus. floor care manufacturing plants in North Canton, OH, El Paso, TX and Juarez, MX. A formula gives the relation between price, marginal cost of production and demand elasticity which maximizes a monopoly profit: (known as Lerner Index). vending manufacturing plant in Williston, SC. With an increase of the price the price elasticity tends to rise, and in the optimum mentioned above it will for most customers be above one. dishwashing manufacturing plant in Jackson, TN. As long as the price elasticity of demand (in absolute value) for most customers is less than one, it is very advantageous to increase the price: the seller gets more money for less goods.

cooking manufacturing plant in Cleveland, TN. The profit the monopoly gains is the shaded in area labeled profit. refrigeration manufacturing plants in Amana, IA and Reynosa, MX. This is above the competitive price of Pc and with a smaller quantity than the competitive quantity of Qc. laundry manufacturing plants in Newton, IA, Herrin, IL, Juarez, MX, and Searcy, AR. This will be at the quantity Qm; and at the price Pm;. Magic Chef. This can be seen on a supply and demand diagram for the firm.

Jenn-Air. If a monopoly can only set one price it will set it where marginal cost (MC) equals marginal revenue (MR) as seen on the diagram on the right. Jade (appliances). In a pure monopoly market, only the latter effect is at work, and so, particularly for inflexible commodities such as medical care, the drop in units sold as prices rise may be much less dramatic than one might expect. Hoover vacuums. In most real markets, the drop in demand associated with a price increase is due partly to losing customers to other sellers and partly to customers who are no longer willing or able to buy the product. Dixie-Narco. If they set it lower, they sell more.

Amana (appliances). If they set it higher, they sell less. Admiral. In contrast, a business with monopoly power can choose the price they want to sell at. A price taker cannot choose the price that they sell at, since if they set it above the equilibrium price, they will sell none, and if they set it below the equilibrium price, they will have an infinite number of buyers (and be making less money than they could if they sold at the equilibrium price). This is in contrast to a price taker that faces a horizontal demand curve.

In economics a company is said to have monopoly power if it faces a downward sloping demand curve (see supply and demand). The term is typically used by those who favor laissez-faire capitalism. A coercive monopoly is one that arises and whose existence is maintained as the result of any sort of activity that violates the principle of a free market and is therefore insulated from competition which would otherwise be a potential threat to its superior status. Main article: coercive monopoly.

A common example is vertical integration of electricity distribution with electricity generation, which is common because it reduces or eliminates certain costly risks. A monopoly arrived at through vertical integration is called a vertical monopoly. A magazine publishing firm, for example, might publish many different magazines on many different subjects, but it would still be considered to engage in monopolistic practices if the intent of doing this was to control the entire magazine-reader market, and prevent the emergence of competitors. Such a monopoly is known as a horizontal monopoly.

Large corporations often attempt to monopolize markets through horizontal integration, in which a parent company consolidates control over several small, seemingly diverse companies (sometimes even using different branding to create the illusion of marketplace competition). Practices which these entities may be accused of include dumping products below cost to harm competitors, creating tying arrangements between their products, and other practices regulated under antitrust law. Common historical examples arguably include corporations such as Microsoft and Standard Oil (Standard's market share of refining was 64% in competition with over 100 other refiners at the time of the trial that resulted in the government-forced breakup). Industries which are dominated by a single firm may allow the firm to act as a near-monopoly or "de facto monopoly", a practice known in economics as monopolistic competition.

Main article: Monopolistic competition. This may include the ability to charge (to some extent) monopoly pricing, for example in the case of the only gas station on an expressway rest stop, which will serve a certain number of motorists who lack fuel to reach the next station and must pay whatever is charged. A local monopoly is a monopoly of a market in a particular area, usually a town or even a smaller locality: the term is used to differentiate a monopoly that is geographically limited within a country, as the default assumption is that a monopoly covers the entire industry in a given country. They say that the idea of "natural monopoly" is mere theoretical abstraction to justify expanding the scope of government, and that, in the case of nationalization or deprivatization, it is the government intervention itself that creates a monopoly where one did not actually exist.

Advocates of free markets, such as libertarians, assert that a natural monopoly is a practical impossibility, and, given that a monopoly is a persistent rather than a transient situation, that there is no historical precedent of one ever existing. A natural monopoly industry can also be artificially broken up by government, although (eg electricity liberalization, eg Railtrack) the results are at best mixed. Whether an industry is a natural monopoly may change over time through the introduction of new technologies. Counter-intuitively, the case of a monopolization of a key source of a natural resource is not considered a natural monopoly, because it is based on the running down of natural capital rather than the amortization of an investment in physical or human capital.

It should be distinguished from network effects, which operate on the demand side and do not affect costs. Natural monopoly arises when there are large capital costs relative to variable costs, which arises typically in network industries such as electricity and water. In these industries monopoly may be more economically efficient than competition, although because of potential dynamic efficiencies this is not necessarily clear-cut. In these industries competition will tend to be eliminated as the largest (often the first) firm develops a monopoly through its cost advantage.

A natural pool is a monopoly that arises in industry where economies of scale are so large that a single firm can supply the entire market without exhausting them. Main article: Natural monopoly. It is not the result of government granted privilege, subsidies, regulations, etc. An efficiency monopoly is one that exists because a firm is satisfying consumer demand so well that profitable competition is extremely challenging.

An example of a "de jure" monopoly is AT&T, which was granted monopoly power by the US government, only to be broken up in 1982 following a Sherman Antitrust suit. A government monopoly may exist at different levels of government (eg just for one region or locality); a state monopoly is specifically operated by a national government. When such a monopoly is granted to a private party, it is a government-granted monopoly; when it is operated by government itself, it is a government monopoly or state monopoly. A monopoly based on laws explicitly preventing competition is a legal monopoly or de jure monopoly.

sole access to a resource, economies of scale, or consistently outcompeting all other firms. Monopolies are often distinguished based on the circumstances under which they arise; the broadest distinction is between monopolies that are the result of government intervention and those that arise without it e.g. . In a monopoly a single firm is the sole provider of a product or service; in a cartel a centralized institution is set up to partially coordinate the actions of several independent providers (which is a form of oligopoly).

Monopoly should be distinguished from monopsony, in which there is only one buyer of the product or service; it should also, strictly, be distinguished from the (similar) phenomenon of a cartel. Monopolies are characterized by a lack of economic competition for the good or service that they provide and a lack of viable substitute goods. In economics, a monopoly (from the Greek monos, one + polein, to sell) is defined as a persistent market situation where there is only one provider of a kind of product or service. Blocked Entry.

Price Maker. No Close Substitutes. Single Seller.