LG Group

LG also has a joint venture with Hitachi, Ltd.: Hitachi-LG Data Storage [2], which manufacters optical data storage solutions like DVD-ROM drives, CD writers, etc. In order of revenue. Since 2001 LG has two joint ventures with Royal Philips Electronics: LG.Philips Displays and LG.Philips LCD. . LG has made a joint venture and created LG-Nortel Network. In 1993 Omnicom acquired TBWA Worldwide, a major advertising agency network. The "GS" name, like LG, is derived from the conglomerate's older moniker, this from the "Goldstar" part.[1]. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was responding to competitive threats from other large advertising agency comglomerates.

Numerous convenience stores, bookstores, and other retail companies which formerly operated under the LG logo were rebranded. Omnicom was formed in 1986 from the merger between advertising agency networks DDB Needham and BBDO. In 2005, the company was split; the Koo family retained control of the LG group while the Heo family formed GS Holdings, which includes chemical, construction, telecommunications, and retail business among others. Among Omnicom's PR agency holdings are Fleishman-Hillard, Ketchum Inc., and Porter Novelli. Although the company used to be known as Lucky Goldstar, the corporate Web site states that "LG is not an acronym, there is no full name for LG.". Omnicom's marketing and public relations agency holdings are managed by its Diversified Agency Services division. LG is a joint cooperation between Koo and Heo families. Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, and media buying services.

It expanded into the home appliance industry in 1958, becoming the country's first electronics company. Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide. (now called LG Chemical), was the first chemical company in Korea. The Omnicom Group (NYSE:OMC) is the world's largest advertising agency holding company in terms of revenue (number two is WPP Group plc). Established in 1947, Lucky Chemical Industrial Co. 2002 buys Aaron Walton Entertainment. . 2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing).

Lucky brand was famous for producing household cleaning products and laundry detergents in South Korea. 2002 creates Element 79 Partners agency in Chicago. Before changing their name, many electronic products were sold under the brand name Goldstar, while some other household products (not available outside Korea) were sold under the brand name of Lucky. 2001 buys Corporate Technology Communications. The name LG comes from an abbreviation of Lucky Goldstar (럭키금성; RR: leog-ki geumseong), the company's name until 1995. 2001 takes stake in Estrategia Assessoria de Comunicacao in Brazil. LG is a large South Korean chaebol (conglomerate), producing electronics (including domotics), mobile phones, and petrochemical products. 2001 buys Stromberg Consulting.

2001 Omnicom buys The Washington Group. 2001 Matthew Freud leads £10m buyout of Freud Communications. 2001 buys Grizzard Communications for US$91m. 1999 buys Sheppard Associates.

1998 takes 20% of I&S, Japan's eighth-largest ad agency. 1998 buys Gold Greenless Trott for £143m. 1998 Omnicom buys Abbott Mead Vickers for £346m. 1997 takes stake in Organic multimedia.

1996 Ketchum and Hong Kong-based Newscan establish Ketchum Newscan. 1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%. 1996 buys Ketchum Communications. 1996 Omnicom sells 13% holding in Aegis for £45.4m.

1994 Matthew Freud sells Freud Communications to Abbott Mead Vickers. 1993 TBWA acquired by Omnicom. 1993 Omnicom invests in ailing UK group Aegis. 1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m.

1986 Omnicom established. 1986 merger of DDB Needham and BBDO. Havas (NASDAQ: HAVS). Publicis Groupe (NYSE:PUB).

Interpublic Group (NYSE:IPG). WPP Group PLC (NASDAQ:WPPGY). It is headquartered on Madison Avenue in New York City. Omnicom's CEO is John Wren.

Employees (2004): 61,000. Revenue (2004): 9747.20 M.