Hugo Boss

All fragrance brands (Hugo, Hugo Boss and Baldessarini) are owned by Procter & Gamble. The pants were sold mainly in urban specialty stores and became popular among many members of the Raver counter-culture. Also part of the brand are Lifestyle Accessories. "JNCOs" became a generic term used to refer to any brand of jean in the same straight-legged, ultrawide style. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. JNCO also manufactures t-shirts, fleeces, khaki pants and other clothing articles. Today's sub-brands for men include: Boss Black, Boss Green, Boss Orange, Hugo, and Baldessarini. This street look was popularized throughout the 90s starting in LA and working its way nation-wide.

under a new fashion company Valentino Fashion Group with 50.9% held in the Boss Group. Founded in 1985 by CEO Milo Revah, JNCO is recognized by its ultrawide straight legged denim jean featuring elaborate pocket logos and a unique street look. The company is presently a subsidiary held by Italian material manufacturer Marzotto S.p.A. JNCO, pronounced "Jinco", is a California based clothing company specializing in jeans. It sells, like the other Hugo Boss brands, clothing, shoes, fragrances and accessories but will cease operation after Spring/Summer 2007 has been sent to boutiques. The latter, Baldessarini GmbH, is a more independent business unit which focuses more on a prestigious image than its two sister brands.

These brands are Boss, Hugo, and since 2004, Baldessarini. The company's products, divided over three brands, are available throughout the world in 102 countries and more than 5,000 retail stores. Boss Green is a completely sporty brand selling items designed for sport or a sporty look. In 1999, Boss Orange for men was launched described as sporty and casual separating itself from the trendy Hugo brand and the sophisticated Boss Black brand.

In 1993, 70 years after its founding, Hugo Boss launched its first fragrance, and created a division which has since grown to be an important part of the company. Hugo Boss himself died in 1948. The company then languished in relative obscurity until the 1950s. After the war, Hugo Boss was labelled an "opportunist of the Third Reich" and fined 80,000 marks.

It is likely that the factory used forced labour. Boss' company both designed and manufactured uniforms and attire for the troops, officers and other governmental branches of Nazi Germany, including the SS. Before and during World War II, Mr. Hugo Boss established his company in Metzingen, Germany, in 1923, only a few years after the end of World War I, while most of the country was in a state of economic ruin.

. It is named after its founder, Hugo Boss. Hugo Boss AG is a fashion house based in Germany, which specializes in menswear and womenswear .