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Hasbro

The Hasbro logo uses a smile to indicate the carefree nature of its products.

Hasbro NYSE: HAS is a United States toy and game company. It is the second largest toy maker in the world, second only to the toy giant Mattel. Hasbro is also the publisher of the world's most popular board game, Monopoly. The corporate headquarters is located in Pawtucket, Rhode Island.

History

Hasbro originated with the Mr. Potato Head toy. Mr. Potato Head was the invention of George Lerner in the late 1940s. The idea was originally sold to a breakfast cereal manufacturer so that the separate parts could be distributed as cereal package premiums. This was not successful and Lerner bought back the rights to textile manufacturers Henry and Merrill Hassenfeld, who did business as the Hassenfeld Brothers, later to be shortened to Hasbro. The toy was a smash success, which led to their development of other toys and games.

Hasbro, Inc. is now the parent company of several subsidiaries. The toys and games produced by these companies retain their brand identity, which is an important advertising consideration. Many of Hasbro's games have been around so long that they have entered into the popular culture.

Hasbro publishes Monopoly, the best selling board game in history. It is available in numerous languages, such as this one in German.

Some of the Hasbro-owned subsidiaries are:

  • Avalon Hill
  • Galoob
  • Maisto
  • Milton Bradley
  • Parker Brothers
  • Playskool
  • Tiger Electronics
  • Tonka
  • Wizards of the Coast

The largest subsidiary of Hasbro was probably Kenner (in Cincinnati, Ohio). Kenner was the toy company that was behind the success of the Star Wars, Play-Doh, Super Powers, M.A.S.K., Strawberry Shortcake and Care Bears toy lines. When Tonka and then later Hasbro acquired Kenner, the Kenner location became the foremost producer for Hasbro "boys toys", leading production on the high-profile lines of G.I. Joe, Transformers, Batman and Star Wars toys. However, after sales declined in 2000 after the Star Wars toy market saturation implosion, Hasbro faced a difficult decision in cutting back its spending in order to continue to cater to their primary buyers. They decided to close the entire Cincinnati plant, relocating about 100 employees and laying off over 400. This decision, while good for Hasbro, created a ripple effect on the Cincinnati job market which continued to push businesses out of Cincinnati, which, with Procter & Gamble and Hasbro, had managed to be the midwest city for corporate advertising and graphic design.

In the early 21st century, Hasbro allowed for the use of Mr. Potato Head in a community art project similar to those with cows in Chicago and pigs in Cincinnati. Painted and reoutfitted versions of Mr. Potato Head by various artists sprouted up all over Rhode Island and were welcome additions in front of businesses and buildings (including a New England staple, Dunkin Donuts) for the duration of the project.

Hasbro would be the largest toy and game publisher in the world if it were not for Mattel's Barbie franchise.

Toys & games

Hasbro has several brands of toys aimed at different demographics. Some of its more well known brands are:

  • Beyblade
  • Cabbage Patch Kids (1989-1994)
  • C.O.P.S. 'n Crooks
  • Easy-Bake Oven
  • G.I. Joe
  • Lincoln Logs
  • Lite-Brite
  • Mr. Potato Head
  • Play-Doh
  • Pokémon
  • Spirograph
  • Star Wars
  • Tinkertoys
  • Transformers
  • World Wrestling Federation (1990-1994)

Hasbro is the largest producer of board games in the world as a result of its component brands, such as Parker Brothers, Milton Bradley, Wizards of the Coast, and Avalon Hill (all acquisitions since the 1980s). As a result it it has well known and top selling games such as:

  • Axis and Allies
  • Battleship
  • Candy Land
  • Clue (Cluedo)
  • Dungeons and Dragons
  • Life
  • Magic: The Gathering
  • Monopoly (best selling board game ever according to the Guinness Book of World Records)
  • Pictionary
  • Risk
  • Scrabble
  • Trivial Pursuit

Hasbro also produces many variations of most of their games. For example, in addition to original Scrabble, the game is also available as "Scrabble Deluxe Edition", "Scrabble Deluxe Travel Edition", and "Scrabble Junior".

Hasbro also offers games of physical skill such as:

  • Bop It
  • Jenga

Hasbro began a short-lived computer and video game development and publishing venture called Hasbro Interactive in the 1990s, but disbanded it in late 1999. Now Hasbro develops video games based on its brands through third-party developers and licensing strategies.

On February 25, 2005, Hasbro announced that it would be introducing a musical toothbrush to the market. The Tooth Tunes would transmit music from the jawbone to the ear when the bristles touch the teeth.


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The Tooth Tunes would transmit music from the jawbone to the ear when the bristles touch the teeth. On February 3, 2006, Apple discontinued the 17-inch iMac G5 and is now offering only a cheaper 20-inch iMac G5 for $1,499. On February 25, 2005, Hasbro announced that it would be introducing a musical toothbrush to the market. When playing video on Apple's Front Row media browser, some iMacs showed random horizontal lines, ghosting, video tearing and other problems. Now Hasbro develops video games based on its brands through third-party developers and licensing strategies. In early February 2006, Apple confirmed reports of video display problems on the new Intel-based iMacs. Hasbro began a short-lived computer and video game development and publishing venture called Hasbro Interactive in the 1990s, but disbanded it in late 1999. The first version of Windows to officially support EFI will be Windows Vista.

Hasbro also offers games of physical skill such as:. The iMac uses the Extensible Firmware Interface rather than a traditional BIOS, which has made it impossible so far to initialise the Windows installer program at boot-up. For example, in addition to original Scrabble, the game is also available as "Scrabble Deluxe Edition", "Scrabble Deluxe Travel Edition", and "Scrabble Junior". Despite rumours, it is not yet possible to install any current version of Windows on an iMac Core Duo. Hasbro also produces many variations of most of their games. The design, features and price will remain unchanged from the iMac G5, but the processor speed was advertised as being two to three times faster. As a result it it has well known and top selling games such as:. At the Macworld Conference and Expo on January 10, 2006, Steve Jobs announced that the new iMac would be the first Macintosh to use an Intel CPU, the Core Duo (see Apple Intel transition).

Hasbro is the largest producer of board games in the world as a result of its component brands, such as Parker Brothers, Milton Bradley, Wizards of the Coast, and Avalon Hill (all acquisitions since the 1980s). The iMac G5 has since been updated with an iSight webcamera mounted above the LCD and Apple’s FrontRow media interface. Some of its more well known brands are:. The iMac’s new design used the same 17-inch and 20-inch widescreen LCDs, with all of the CPU and optical drive mounted directly behind the LCD panel; this gives the appearance of a thickened desktop LCD monitor. Hasbro has several brands of toys aimed at different demographics. Apple’s new design managed to incorporate the G5 into an all-in-one design with a distinctive form factor that echoed the Netpliance i-Opener internet appliance. Hasbro would be the largest toy and game publisher in the world if it were not for Mattel's Barbie franchise. Famously, the Power Macintosh G5 needed multiple fans in a large casing because the G5 is a particularly hot chip.

Potato Head by various artists sprouted up all over Rhode Island and were welcome additions in front of businesses and buildings (including a New England staple, Dunkin Donuts) for the duration of the project. By that time, the PowerPC G5 chip had been released and was being used in the Power Macintosh line. Painted and reoutfitted versions of Mr. In August 2004, the iMac design was overhauled yet again. Potato Head in a community art project similar to those with cows in Chicago and pigs in Cincinnati. However, by 2005 Apple had returned to selling the eMac exclusively to the educational market. In the early 21st century, Hasbro allowed for the use of Mr. The eMac was essentially the 17-inch iMac that consumers had been requesting a few years earlier.

This decision, while good for Hasbro, created a ripple effect on the Cincinnati job market which continued to push businesses out of Cincinnati, which, with Procter & Gamble and Hasbro, had managed to be the midwest city for corporate advertising and graphic design. It was initially sold only to the educational market (the “e” stands for “education”), but Apple started selling it to the general public a month later to make inroads into the low-cost part of the home and business markets. They decided to close the entire Cincinnati plant, relocating about 100 employees and laying off over 400. The eMac is a G4-powered Macintosh that resembles the original iMac G3—with the egg shape encasing a flatscreen 17-inch CRT in an all-in-one design. However, after sales declined in 2000 after the Star Wars toy market saturation implosion, Hasbro faced a difficult decision in cutting back its spending in order to continue to cater to their primary buyers. Because the G3 iMac was obsolete and low-cost machines were particularly important for the education market, the eMac was released in April 2002. Joe, Transformers, Batman and Star Wars toys. However, the LCD iMacs were unable to match the low price point of the previous G3 iMacs, largely because of the higher cost of the LCD technology at the time.

When Tonka and then later Hasbro acquired Kenner, the Kenner location became the foremost producer for Hasbro "boys toys", leading production on the high-profile lines of G.I. By then, Apple had all but eliminated the CRT machines from its product line. Kenner was the toy company that was behind the success of the Star Wars, Play-Doh, Super Powers, M.A.S.K., Strawberry Shortcake and Care Bears toy lines. They were made available with 17-inch (43 cm) and then 20-inch (51 cm) widescreen LCDs over the following two years. The largest subsidiary of Hasbro was probably Kenner (in Cincinnati, Ohio). The iMac G4 was incrementally upgraded. Some of the Hasbro-owned subsidiaries are:. The iMac G3 CRT model was kept in production, primarily for the educational market.

Many of Hasbro's games have been around so long that they have entered into the popular culture. This LCD computer was known and sold as “The New iMac” throughout its production life, but after it was discontinued, it was retroactively labelled iMac G4. The toys and games produced by these companies retain their brand identity, which is an important advertising consideration. Apple advertised it as having the flexibility of a desk lamp, similar to “Luxo Jr.”, who was featured in a short film produced by Pixar, another venture of Apple co-founder Steve Jobs. is now the parent company of several subsidiaries. A 15-inch LCD was mounted on an adjustable arm above a hemispherical dome containing a full-size, tray-loading optical drive and the G4 CPU. Hasbro, Inc. In January 2002, a flat panel iMac was launched with a completely new design.

The toy was a smash success, which led to their development of other toys and games. Speculation raged over how Apple would fit a G4 and larger monitors into an all-in-one design. This was not successful and Lerner bought back the rights to textile manufacturers Henry and Merrill Hassenfeld, who did business as the Hassenfeld Brothers, later to be shortened to Hasbro. By 2002, public sentiment was that the CRT iMac needed to be superseded—in particular, the G3 processor and 15-inch monitor were fast becoming dated. The idea was originally sold to a breakfast cereal manufacturer so that the separate parts could be distributed as cereal package premiums. However, later redesigns of the iMac became more expensive and never matched the first iMac in sales. Potato Head was the invention of George Lerner in the late 1940s. As Apple continued to release new versions of its computers, the term “iMac” continued to be used to refer to machines in its consumer desktop line.

Mr. In particular, the high-speed interface, FireWire, corrected the deficiencies of the earlier iMacs. Potato Head toy. USB and FireWire support, and support for dial-up, ethernet, and wireless networking (via 802.11b and Bluetooth) soon became standard across Apple’s entire product line. Hasbro originated with the Mr. Apple continued to sell this line of iMacs until March 2003, mainly to customers who wanted the ability to run the older Mac OS 9 operating system. . This second-generation iMac featured a slot-loading optical drive, FireWire, silent fanless operation (through convection cooling), and the option of AirPort wireless networking.

The corporate headquarters is located in Pawtucket, Rhode Island. A later hardware update created a sleeker design. Hasbro is also the publisher of the world's most popular board game, Monopoly. Aside from increasing processor speed, video RAM, and hard-disk capacity, Apple replaced Bondi blue with new colours—initially blueberry, strawberry, tangerine, grape, and lime; later other colours, such as graphite, ruby, emerald, sage, snow, and indigo, and the “Blue Dalmatian” and “Flower Power” patterns. It is the second largest toy maker in the world, second only to the toy giant Mattel. The iMac line was continually updated after initial release. Hasbro NYSE: HAS is a United States toy and game company. In 1999, Apple obtained the domain name appleimac.com from Abdul Traya, after legal intervention.

Jenga. Some manufacturers conspicuously added translucent plastics to existing designs. Bop It. Apple protected the iMac design by aggressive legal action against computer makers who made lookalikes, such as eMachines' eOne. Trivial Pursuit. The company would later use anodized aluminum, and white, black and clear polycarbonate plastics. Scrabble. Apple derided the beige colours pervading the PC industry.

Risk. Later releases of the Power Macintosh, iPod, PowerBooks and the Mac OS would have the same striking “Apple look”. Pictionary. Apple’s focus on design has allowed each of its subsequent products to create a unique distinctive identity. Monopoly (best selling board game ever according to the Guinness Book of World Records). The company has continued with this strategy of differentiating the consumer versus professional product lines. Magic: The Gathering. This foreshadowed a similar strategy in the notebook market, when the iBook was released in 1999.

Life. The successful iMac allowed Apple to continue targeting the Power Macintosh line at the high-end of the market. Dungeons and Dragons. After the iMac, Apple continued to remove legacy peripheral connections and floppy drives from the rest of its product line; other computer makers have started to follow suit. Clue (Cluedo). Oddly, although USB was invented by Intel and was also available on the PC, many of these USB peripherals were made of translucent coloured plastic, a trend that continues. Candy Land. Via the USB port, hardware makers could make products compatible with both PCs and Macs (sometimes Mac driver software was required).

Battleship. A third-party cottage industry sprang up around the iMac. Axis and Allies. Therefore, some credit the iMac for the proliferation of USB devices, also allowing current Macintosh users to use a large selection of cheap devices, such as hubs, scanners, storage devices, mice, and cables. World Wrestling Federation (1990-1994). Before the iMac was released, Windows-based machines shipped with both USB and legacy connections, providing little incentive for third-party hardware manufacturers to create USB peripherals. Transformers. The color rollout also featured two disctinctive ads: when the "Life Savers" color scheme was based upon the song "She's a Rainbow" and the white advert had Cream's "White Room", specifically its introduction, as its backing track.

Tinkertoys. Apple’s introduction of the iPod, iBook, and G5 iMac, all featuring snowy white glossy plastic, inspired similar designs in consumer electronic products. Star Wars. For example, grilling machines, portable electronics, pencil sharpeners, video game consoles and peripherals (including the Nintendo 64 which was released in special edition "iMac" colours) featured the translucent plastic. Spirograph. Apple’s use of translucent candy-colored plastics inspired similar designs in other consumer electronics. Pokémon. The prefix has caught on for non-Apple Computer products as well.

Play-Doh. Apple later adopted the “i” prefix across its consumer hardware and software lines, such as the iPod, iBook, iLife (iPhoto, iMovie, iDVD, iTunes, iWeb), and iSync. Potato Head. Another commercial, dubbed “Simplicity Shootout”, pitted an eight-year-old boy named Johann Thomas and his border collie Brodie (with an iMac) against Adam Taggart, a Stanford University MBA student (with a Windows PC), in a race to set up their computers; the boy and his dog finished in 8 minutes and 15 seconds [1], whereas the MBA student was still working on it by the end of the commercial. Mr. “There’s no step 3!” was the catch-phrase in a popular iMac commercial narrated by actor Jeff Goldblum. Lite-Brite. Attention was given to the out-of-box experience: the iMac purchaser needed to go through only two steps to set up and connect to the Internet.

Lincoln Logs. Apple declared the “i” in iMac to stand for “Internet”. Joe. When released, iMacs were the best selling computers in the US and Japan for months, and Apple was unable to meet demand. G.I. This increased Apple’s brand awareness, and embedded the iMac into popular culture. Easy-Bake Oven. iMacs were recognisable on television, in films and in print, sometimes via Apple product placement.

'n Crooks. The distinctive aesthetics was easily spotted in public. C.O.P.S. Apple famously declared that “the back of our computer looks better than the front of theirs”. Cabbage Patch Kids (1989-1994). At the time, Apple was revamping its retail strategy to improve the Mac purchasing experience. Beyblade. Opinions were polarised over Apple’s drastic changes to the Macintosh hardware.

Wizards of the Coast. The announcement of the iMac initially caused considerable buzz among commentators, Mac fans, and detractors in the press and on websites. Tonka. According to an article in the German computer magazine c’t, the socket can be retrofitted on revision C iMacs. Tiger Electronics. It was only for internal use by Apple, although a few third-party expansion cards were released for it, including some CPU upgrades from Newer Technology and SCSI/SCSI-TV tuner cards (iProRAID and iProRAID TV) from the German company Formac; this was removed from later iMacs. Playskool. Although the iMac did not officially have an expansion slot, the first versions had a slot dubbed the "mezzanine slot".

Parker Brothers. Parts such as the front-mounted IrDA port and the tray-loading CD-ROM drive were borrowed from the Apple notebooks. Milton Bradley. It sold for US$1,299, and had a 4 GB hard drive, 32 MB RAM, 2 MB video RAM, and shipped with Mac OS 8.1, which was soon upgraded to Mac OS 8.5. Maisto. The original iMac had a PowerPC 233 MHz G3 (PowerPC 750) chip, with 512 kB L2 cache running at 117 MHz, which also ran in Apple’s high-end Power Macintosh line at the time. Galoob. Although the promise of CHRP has never been fully realised, the work that Apple had done on CHRP significantly helped in the designing of the iMac.

Avalon Hill. Internally, the iMac was a combination of the MacNC project and CHRP. On October 12, 2005, Apple replaced the one-button Mouse with the Mighty Mouse for the new iMac G5. A redesigned version called the Apple Mouse was produced, with the side grips white and the tension control removed. Eventually, a new oblong optical mouse, known as the Apple Pro Mouse, replaced the round mouse across all of Apple’s hardware offerings.

Apple continued shipping the round mouse, adding a divot in later versions so that users could distinguish where the button was. The mouse was of a round, "hockey puck" design, which was instantly derided as being unnecessarily difficult for users with larger hands and considered particularly reprehensible coming from Apple, the pioneer of the graphical user interface. The keyboard was smaller than Apple’s previous keyboards, with white letters on black keys, both features that attracted debate. The iMac keyboard and mouse were redesigned with translucent plastics and a Bondi Blue trim.

Purists felt that files should be transferred by network file-sharing or via email. Creating backup copies of files was slow over the USB 1.1 connection, which operates at 12 Mbit/s (1.5 MB/s). For example, there was no analogous way to exchange small files with other existing machines, possibly requiring owners to buy an external USB floppy drive (the floppy drive sold well in the first few years of the iMac G3). Although these were aging technologies, Apple’s move was considered ahead of its time and was hotly debated.

Legacy Macintosh peripheral connections, such as the ADB, SCSI, and GeoPort serial ports, were eliminated in favour of USB ports; the floppy drive was discarded. While appealing to neophytes with its distinct appearance, it rang the bells of nostalgia with its streamlined shape, strongly reminiscent of the classic Lear Siegler ADM3A dumb terminals. Jonathan Ive, currently Vice President of Industrial Design at Apple, is credited with the industrial design. Two headphone jacks in the front complemented the built-in stereo speakers.

There was a handle, and the computer interfaces were hidden behind a door that opened on the right-hand side of the machine. It was made of translucent “Bondi blue”-coloured plastic, and was egg-shaped around a 15-inch (38 cm) CRT. Aesthetically, the iMac was dramatically different from any other mainstream computer ever released. At the time, Apple was unique in producing all-in-one desktop computers, in which the CPU and the monitor are contained in one enclosure.

The launch of the iMac was a landmark event for its time, and had a massive impact on both the company and the computer industry. The company announced the iMac on May 7, 1998, and officially started shipping the machine on August 15 of that year. Having discontinued the consumer-targeted Performa series, Apple sought a replacement for the Performa’s price point. Steve Jobs streamlined the company’s large and confusing product lines immediately after becoming Apple’s interim CEO in 1997; towards the end of the year, Apple had trimmed its line of desktop Macs down to the beige Power Macintosh G3 series.

. In 2006, it became the first Apple Macintosh desktop computer to ship with an Intel processor. The machine enjoys a relatively high profile in popular culture due to its distinctive aesthetics and Apple's successful marketing. Some credit the popularity of USB devices to the iMac, as Windows PCs previously supported legacy ports, which reduced the incentive for third-party manufacturers to produce USB-compliant devices.

The iMac has been a largely successful innovation that, along with the introduction of the iPod, has contributed to the recent resurgence of Apple's economic fortunes after a decline throughout the mid-1990s. It has been rated by PC Magazine as the “best desktop PC ever”. It has been the consumer flagship of Apple's Macintosh range since 1998, and has evolved through three basic forms. The iMac is a desktop personal computer designed and built by Apple Computer.

Note: Although iSight provides up to 4x resolution of iMac G5 with iSight when using iChat, it is still limited to 640x480 resolution [2]. Mini-DVI output with extended desktop support (it can drive up to 23" Apple Cinema Display). SATA hard disk (160 GB on 17" and 250 GB on 20") with native command queuing support. 512 MB PC2-5300 (667 MHz) DDR2 SO-DIMM SDRAM; expandable to 2.0 GB total memory (dual channel capable).

A PCI-Express ATI Radeon X1600 graphics processor with 128 MB GDDR3 VRAM - 256 MB option on the 2.0 Ghz model. 20" model (MA200LL), 2.0 GHz 32-bit Intel Core Duo. 17" model (MA199LL), 1.83 GHz 32-bit Intel Core Duo. January 10, 2006 – Apple updates to Intel processors, claiming 2-3x performance improvement.

    .

    The USB modem is available on the Apple Store website and also in Apple Retail stores. Note: the built-in V.92 modem was removed and is now offered as the optional Apple USB Modem. Thinner 1.5 inch (3.8 cm) flat panel housing with a curved rear housing. Built-in media center software called Front Row with Podcast support.

    A PCI-Express ATI Radeon X600 (Pro for the 17" model and XT for the 20" model) graphics chip with 128 MB DDR VRAM. Mighty Mouse. Slot-loading 8x double-layer SuperDrive (DVD+R DL/DVD±RW/CD-RW). 512 MB PC2-4200 (533 MHz) DDR2 SDRAM; expandable to 2.5 GB total memory.

    A remote control called Apple Remote. A built-in USB 2.0 iSight camera. C", or the "iSight" line); a 17" display running at 1.9 GHz (MA063L/A) and 20" display model running at 2.1 GHz (MA064L/A) with:

      . October 12, 2005 – At the “One More Thing” event, Apple released new iMac G5s (the "Rev.

      All models now ship with iLife '05 and Apple's new Mac OS X v10.4 “Tiger”. Also the 10/100 network interface has been upgraded to 10/100/1000. All models now feature Airport Extreme wireless, Bluetooth 2.0+EDR, and an ATI Radeon 9600 graphics chip with 128 MB of VRAM as standard. Optional upgrades now include a double-layered 8x Superdrive.

      All models now feature 512 MB of RAM standard; the hard drive capacity is increased to 250 GB on the top model, with an option of 400 GB. The mid-model is 17-inch, 2 GHz (M9844LL/A) and the top model is 20-inch, 2 GHz (M9845LL/A). The entry model is now 17-inch, 1.8 GHz (M9843LL/A). B", or the “Ambient Light Sensor” line (the name refers to a new light sensor on the bottom of the iMac that adjusts the glow intensity of the white pulsating sleep indicator light according to the ambient light).

      May 3, 2005 – Apple releases "Rev. The iMac G5 is available in three retail models (17-inch, 1.6 GHz is M9363LL/A; 17-inch, 1.8 GHz is M9249LL/A; 20-inch, 1.8 GHz is M9250LL/A) plus one education-only model that has no optical drive, no modem, and a more modest GeForce MX4000 graphics system. Apple boasts that it is the slimmest desktop computer on the market. The enclosure is suspended above the desk by an aluminium arm that can be replaced by a VESA mounting plate, allowing the unit to be mounted using any VESA-standard mount.

      USB 2.0, FireWire 400, 10/100Base-T Ethernet ports, a V.92 modem, a video-out port, an analogue audio-in jack, and a combination analogue/mini-TOSLINK audio-out jack (like the one in the AirPort Express units), as well as the power button, are all arranged at the rear of the unit. August 31, 2004 – Apple releases an all-new iMac line, with both the LCD screen (17-inch or 20-inch widescreen) and computer (including power supply) contained in a 2-inch flat-panel housing, powered by a PowerPC G5 64-bit processor at 1.6 or 1.8 GHz and featuring a Serial ATA hard drive (Parallel ATA in the Education Model) and an Nvidia GeForce 5200 Ultra graphics chip. November 18, 2003 – 20-inch screen model (M9290LL/A) is added that is capable of a 1680 x 1050 pixel screen resolution, and features a 1.25 GHz G4 processor. New features are USB 2.0 and DDR memory, and they both now support AirPort Extreme and Bluetooth.

      August, 2003 – The iMac 15-inch and 17-inch models are upgraded to a 1 GHz and 1.25 GHz G4 processors, respectively (M9285LL/A, M9168LL/A). The 15-inch is largely identical to the January 2002 models. AirPort Extreme as well as Bluetooth are available on the 17-inch model. February 4, 2003 – The line is slimmed down to two models, one with a 15-inch LCD and a new 1 GHz model with a 17-inch LCD (M8935LL/A).

      (M8812LL/A). July 17, 2002 – A new 800MHz model with a 17-inch screen and an updated GPU is added to the line. (15-inch, 800 MHz is M9250LL/A). The display is now a 15-inch LCD, easily positioned by the "swing arm" attaching it to the base.

      It has a new futuristic form factor and contains a 700 or an 800 MHz G4 processor, and is only available in white. January 7, 2002 – Apple introduces a new iMac line with three models. Available in indigo, graphite, and snow. 500, 600, or 700 MHz (PPC750CXe) processor.

      July 18, 2001 – (summer 2001). 750CXe models features a new "Pangea" motherboard with a 16 MB ATI Rage 128 Ultra graphics chip. Available in Indigo, Graphite, and "Blue Dalmatian" or "Flower Power" patterns. 400, 500 (PPC750CXe), or 600 (PPC750CXe) MHz processor.

      February 22, 2001 – (patterns). 350 or 400 or 450 or 500 MHz processor, colours graphite (grey), ruby (red), snow (white), indigo (blue) and sage (green). July 19, 2000 – iMac/iMac DV/iMac DV+/iMac DV SE. Used ATI Rage 128 Pro Graphics with 8 MB of VRAM.

      350 or 400 MHz processor, slot-loading optical drive, same colours as rev C/D iMac, plus Special Edition in graphite colour. First revision with FireWire support. October 5, 1999 – iMac/iMac DV/iMac DV SE. Updated mouse with indentation on the button.

      333 MHz processor. April 14, 1999 – iMac 333 MHz (Revision D). Price reduced by $100. Available in Strawberry (red), Blueberry (blue), Lime (green), Grape (purple), and Tangerine (orange).

      ATI Rage Pro Turbo graphics with 6 MB SGRAM. IrDA port and mezzanine slot removed. 266 MHz processor. January 5, 1999 – iMac 266 MHz (Revision C, "Five Flavors") (M7389LL/A, M7345LL/A, M7392LL/A, M7390LL/A, M7391LL/A).

      Minor update featuring new Mac OS 8.5, ATI Rage Pro Graphics with 6 megabytes of SGRAM, reset by holding power button. October 17, 1998 – iMac 233 MHz (Revision B) (M6709LL/B). Available in Bondi Blue only, reset hole on side panel. ATI Rage IIc graphics with 2 MB SGRAM.

      233 MHz processor. August 15, 1998 – iMac 233 MHz (Revision A) (M6709LL/A).