This page will contain news stories about Good Morning America, as they become available.Good Morning AmericaGood Morning America or GMA is the weekday morning news talk show of the American Broadcasting Company television network (ABC). The show was launched in 1975. The show features news, weather, and special interest stories. It is recorded live from Times Square Studios in New York City and fed to all network affiliates. It is the only network morning news program to broadcast in HDTV. The program is currently hosted by Charles Gibson, Diane Sawyer, and Robin Roberts. When major events happen in Washington during the morning hours, then the show is broadcast from Washington. Since 2004, ABC has also aired Good Morning America Weekend Edition. Early yearsIn January 1975, ABC launched A.M. America in an attempt to compete with the National Broadcasting Company (NBC) network production of The Today Show hosted by Jim Hartz and Barbara Walters. ABC's show was hosted by Bill Beutel and Stephanie Edwards, with Peter Jennings reading the news. The show could not find an audience against The Today Show, so ABC started to look for a new approach. While looking around, they found that one of their affiliates, WEWS in Cleveland, was not broadcasting A.M. America but instead was airing a locally produced show called The Morning Exchange. Unlike A.M. America and The Today Show, The Morning Exchange took less of a straightfoward news approach by offering news and weather updates only at the top and bottom of every hour and used the rest of the time discussing general-interest/entertainment topics. The Morning Exchange also established a group of regular guests who were experts in certain fields such as health, entertainment, consumer affairs, travel, etc. Also unlike both the NBC and ABC shows, The Morning Exchange was not broadcast from a newsroom set but instead one that resembled a suburban living room. The show's creators, Donald L. Perris and William F. Baker, felt the living room set would make viewers feel more comfortable. The result of all of this was ratings of nearly 70% for The Morning Exchange. ABC took an episode of The Morning Exchange and used it as a pilot episode. After rave reviews for the pilot, the format replaced A.M. America in November 1975 as Good Morning America, taking its title from the chorus of the Steve Goodman song "City of New Orleans". Good Morning America's first host was David Hartman, featuring Nancy Dussault as his co-host. Dussault was replaced in 1977 by Sandy Hill. GMA 1976-1980Good Morning America ratings climbed slowly but steadily throughout the 1970s and into the 1980s while The Today Show experienced a slight slump in viewership, especially with Walters' decision to leave NBC for a job at ABC. On August 29, 1976, Tom Brokaw began anchoring The Today Show while a search was made for a female co-host. Within a year, The Today Show managed to beat back the Good Morning America ratings threat with Brokaw and new co-host Jane Pauley, featuring Gene Shalit. GMA 1980'sGood Morning America continued to threaten The Today Show into the 80's, especially after the abrupt removal of Brokaw from his anchor desk in 1981. For the first time, Good Morning America became the highest rated morning news program in the United States as The Today Show fell to second place. In 1980, Hill left Good Morning America and was replaced by Joan Lunden. Hartman and Lunden led the show through several seasons of success. The partnership ended in February of 1987 as Hartman retired. Lunden was paired with Charles Gibson and ratings skyrocketed for Good Morning America. They became the most popular news partnership on television in the late 1980s and early 1990s. Gibson and Lunden prevailed over The Today Show. In the 1970s and 1980s, the CBS television network, aired only hard news stories during the morning time slot shared by Good Morning America and The Today Show. But CBS decided it wanted to get aggressive in the morning news talk show ratings battle, and it launched CBS Morning, using the same format used on Good Morning America and The Today Show. It was hosted by Charles Kuralt and Diane Sawyer. In 1983, CBS Morning beat The Today Show and took the second place spot after Good Morning America. GMA 1990'sGood Morning America sailed into the 1990s with its overwhelming ratings success. Lunden and Gibson were a hard couple to beat. But Good Morning America would stumble from its top spot in 1997. Lunden decided to step down after 17 years on the show, and was replaced by Lisa McRee. The show was almost killed when Gibson, too, left the show to make way for Kevin Newman in 1998. With McRee and Newman at the helms of Good Morning America, long time viewers switched to The Today Show. By this time, The Today Show was hosted by Matt Lauer and Katie Couric. News and weather were anchored by Ann Curry and Al Roker. The Today Show ratings skyrocketed and remained at the top spot into the mid 2000s. GMA 1999-PresentIn 1999, ABC became desperate to revive Good Morning America which viewers disfavored. It negotiated Gibson's return, teaming him up with Diane Sawyer. The team was meant to be temporary until ABC could find permanent replacements. However, Good Morning America ratings once again increased and battled The Today Show for viewership, though it has not yet proclaimed a victory in weekly viewership over The Today Show. ABC stuck with the Gibson and Sawyer team where they remain today as anchors of Good Morning America. Until March 18, 2002, the news was anchored by Antonio Mora. When he left to anchor WBBM-TV in Chicago, Robin Roberts replaced Mora. In May 2005, ABC announced former ESPN anchor Robin Roberts, the show's news anchor would be promoted to co-anchor. She had been regularly filling in for Diane Sawyer and Charlie Gibson up until then. As of 2005, Good Morning America has still not prevailed over The Today Show, though it has had a few one-show victories on the day after Pope John Paul II's funeral, and then a Mariah Carey concert shortly after in 2005. Good Morning America has won in timeslots in large markets like New York, which may give an indication that people may begin to choose them over The Today Show. On November 3, 2005, GMA celebrated its 30th birthday with recaps to 1975 and by decorating Times Square. Former co-hosts David Hartman and Joan Lunden, along with former meteorologist Spencer Christian were among the guests of honor. Hartman signed off the show that day with his trademark close "From all of us, make it a good day." On that day Good Morning America became the first morning news show to broadcast in HDTV. On December 2, 2005, weatherman Tony Perkins left Good Morning America, where he has been the weather personality since 1999. The last ten minutes of the day's show was dedicated to Perkins, where he gave thanks to one of the show's producers and a heartfelt goodbye to the three anchors, Charles Gibson, Diane Sawyer, and Robin Roberts. Perkins announced that he was going to go home to his family and would be living in Washington, D.C., where he would go back to WTTG-TV, where he was previously a weather personality. Perkins affectionately said to his young child on the air, "Connor, if you're watching, daddy's comin' home." It has not yet been announced who the new weatherman (or woman) will be. One possibility could be current GMA Weekend weatherwoman Marysol Castro. Contributors
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One possibility could be current GMA Weekend weatherwoman Marysol Castro. [year of launch]. It has not yet been announced who the new weatherman (or woman) will be. of New York bought up the fragrance licensing agreements from Unilever. Perkins affectionately said to his young child on the air, "Connor, if you're watching, daddy's comin' home.". Their perfumes and the corresponding fragrance lines used to be maintained by Calvin Klein Cosmetics Company (CKCC), a Unilever company, until recently when in May 2005 cosmetics giant Coty, Inc. Perkins announced that he was going to go home to his family and would be living in Washington, D.C., where he would go back to WTTG-TV, where he was previously a weather personality. Calvin Klein is famous for the label's various lines of perfumes and colognes. The last ten minutes of the day's show was dedicated to Perkins, where he gave thanks to one of the show's producers and a heartfelt goodbye to the three anchors, Charles Gibson, Diane Sawyer, and Robin Roberts. Licenses are in effect for the most of the above mentioned brands’ jeans, kids clothing, underwear, swimwear, sleepwear, hosiery and socks, watches, fragrance, eyewear and home lines/collections. On December 2, 2005, weatherman Tony Perkins left Good Morning America, where he has been the weather personality since 1999. The most visible brand names include:. Hartman signed off the show that day with his trademark close "From all of us, make it a good day." On that day Good Morning America became the first morning news show to broadcast in HDTV. Their current office space in the building is about 143,000-sqf with lease costs probably figuring at around $30 per sq in that area. Former co-hosts David Hartman and Joan Lunden, along with former meteorologist Spencer Christian were among the guests of honor. With the fall 2006 Collection runway presentations in New York City, CKI will inaugurate an 8,600-sqf show room space that can seat up to 600 people on the ground floor of 205 West 39th Street, in Times Square South where Calvin Klein has been headquartered since 1978. On November 3, 2005, GMA celebrated its 30th birthday with recaps to 1975 and by decorating Times Square. Apart from Calvin Klein Underwear boutiques, there are also several Calvin Klein Outlet stores in the US that sell the sportswear and cK lines at reduced prices but do not carry the Collection lines. Good Morning America has won in timeslots in large markets like New York, which may give an indication that people may begin to choose them over The Today Show. The Warnaco Group, in addition, maintains Calvin Klein Jeans and corresponding outlet stores. As of 2005, Good Morning America has still not prevailed over The Today Show, though it has had a few one-show victories on the day after Pope John Paul II's funeral, and then a Mariah Carey concert shortly after in 2005. In Asia, there are also signature cK stores that only carry the cK sportswear line. She had been regularly filling in for Diane Sawyer and Charlie Gibson up until then. The sportswear and cK lines are mainly sold through North American department stores and in Europe through high-end retail stores. In May 2005, ABC announced former ESPN anchor Robin Roberts, the show's news anchor would be promoted to co-anchor. The New York store, which serves as the company’s flagship store at 654 Madison Ave., remains open till today. When he left to anchor WBBM-TV in Chicago, Robin Roberts replaced Mora. Out of the two Calvin Klein Collection stores that existed in the US, the Dallas location in Highland Park Village which had been open for 20 years was closed in mid-2005. Until March 18, 2002, the news was anchored by Antonio Mora. The stores in Moscow, Barcelona, Rome, Dubai (two locations), Seoul, Singapore and Taipei are maintained by partners. ABC stuck with the Gibson and Sawyer team where they remain today as anchors of Good Morning America. As of today, there are Calvin Klein Collection stores operated by CKI in New York, Milan and Paris. However, Good Morning America ratings once again increased and battled The Today Show for viewership, though it has not yet proclaimed a victory in weekly viewership over The Today Show. In the late 1990s the company opened elegant Calvin Klein Collection stores in Paris, Seoul, and Taipei and ultra-fancy cK Calvin Klein stores in Hong Kong, Milan and Kuwait City. The team was meant to be temporary until ABC could find permanent replacements. Italo Zucchelli, a former Jil Sander and Romeo Gigli designer, had collaborated with Calvin Klein for six seasons before he became head designer of the Calvin Klein Collection menswear line in spring 2004. It negotiated Gibson's return, teaming him up with Diane Sawyer. Klein directly before the founder’s departure from the company. In 1999, ABC became desperate to revive Good Morning America which viewers disfavored. The current creative director for Calvin Klein Collection for women is Brazilian-born Francisco Costa who had already worked with Mr. The Today Show ratings skyrocketed and remained at the top spot into the mid 2000s. for the Calvin Klein women's better sportswear line and with GAV for the ck Calvin Klein bridge sportswear business. News and weather were anchored by Ann Curry and Al Roker. The deal will have no impact on the existing US licenses with Kellwood Corp. By this time, The Today Show was hosted by Matt Lauer and Katie Couric. Fusco remaining in charge after the completion of the deal. With McRee and Newman at the helms of Good Morning America, long time viewers switched to The Today Show. Additionally, beginning in 2008 and continuing through December 2013, Warnaco will assume the license for Calvin Klein Collection men's and women's apparel and accessories worldwide from Fingen, with Mr. The show was almost killed when Gibson, too, left the show to make way for Kevin Newman in 1998. Fingen, a company controlled by the Italian Fratini family, had held a 90% share in the European Calvin Klein business – which was managed by Fabio Fusco – since 1995 with CKI owning the remaining 10%. Lunden decided to step down after 17 years on the show, and was replaced by Lisa McRee. Just recently (December 2005), the Warnaco Group announced that in 2006 they would acquire 100% of the shares of the companies that operate the licenses and related wholesale and retail businesses of Calvin Klein Jeans and accessories in Europe and Asia as well as the cK Calvin Klein bridge line of sportswear and accessories in Europe from Fingen SpA, a Florentine holding company, and Euro Cormar SpA for €240 million. But Good Morning America would stumble from its top spot in 1997. A better sportswear line for men has been designed and developed in-house at CKI and PVH since spring 2004. Lunden and Gibson were a hard couple to beat. The cooperation between Kellwood and GAV was ended on friendly terms in September 2005 with Kellwood being left solely responsible for the womens sportswear line while the other parties could focus on their ck Calvin Klein bridge business. Good Morning America sailed into the 1990s with its overwhelming ratings success. GAV, a Manhattan based company, already then designed and manufactured for ck Calvin Klein and Emanuel Ungaro. In 1983, CBS Morning beat The Today Show and took the second place spot after Good Morning America. Under the terms of the arrangement, Kellwood collaborated with Andrew Grossman and Alexander Vreeland, two seasoned Giorgio Armani executives, who had formed a new business venture named GAV with Jay Schottenstein, chairman and CEO of Schottenstein Stores Corp., to help develop and launch the line in terms of marketing, design and advertising. It was hosted by Charles Kuralt and Diane Sawyer. of Chesterfield, Missouri had been selected as a strategic licensing partner to produce, source and distribute a Calvin Klein women’s better sportswear line to launch in North, Central and South America in late 2004. But CBS decided it wanted to get aggressive in the morning news talk show ratings battle, and it launched CBS Morning, using the same format used on Good Morning America and The Today Show. In June 2003, CKI announced that Kellwood Corp. In the 1970s and 1980s, the CBS television network, aired only hard news stories during the morning time slot shared by Good Morning America and The Today Show. In early 2003, it was announced that Vestimenta SpA of Italy would be entrusted with the manufacture and distribution of Calvin Klein Collection for men and women – the label’s pricey high-end haute couture designer line which these days is shown on runways during the fashion weeks in New York and Milan – while design, marketing, advertising and public relations as well as control over the distribution of the line remained with CKI. Gibson and Lunden prevailed over The Today Show. The current President and COO of the CKI division within PVH is Tom Murry, who had filled this position already before the acquisition. They became the most popular news partnership on television in the late 1980s and early 1990s. Barry Schwartz was said to concentrate on his role as chairman of the New York Racing Association, a horse-racing club. Lunden was paired with Charles Gibson and ratings skyrocketed for Good Morning America. Klein has appeared in the news from time to time since then when his name was associated with drug abuse, withdrawal treatments and public nuisance. The partnership ended in February of 1987 as Hartman retired. Mr. Hartman and Lunden led the show through several seasons of success. Klein himself, who was included as a person in the 15-year contract he had signed with PVH, remained creative head of the collections but then continued as an advisor (consulting creative director) to the new company from 2003 on and has since more and more withdrawn from the business. In 1980, Hill left Good Morning America and was replaced by Joan Lunden. In the beginning, Mr. For the first time, Good Morning America became the highest rated morning news program in the United States as The Today Show fell to second place. CKI thus became a wholly owned subsidiary of PVH. Good Morning America continued to threaten The Today Show into the 80's, especially after the abrupt removal of Brokaw from his anchor desk in 1981. The transaction between Calvin Klein and PVH was financially supported by Apax Partners Inc., a New York private equity firm, which is said to have made a $250 million equity investment in PVH convertible preferred stock, as well as a $125 million, two-year secured note, all in exchange for seats on the board of PVH. Within a year, The Today Show managed to beat back the Good Morning America ratings threat with Brokaw and new co-host Jane Pauley, featuring Gene Shalit. It is said that talks between Calvin Klein and PVH had began as early as 2000. On August 29, 1976, Tom Brokaw began anchoring The Today Show while a search was made for a female co-host. The industry feared that PVH had taken on too much with the acquisition. Good Morning America ratings climbed slowly but steadily throughout the 1970s and into the 1980s while The Today Show experienced a slight slump in viewership, especially with Walters' decision to leave NBC for a job at ABC. In reaction to the announcement of the deal, Phillips-Van Heusen shares closed down 14 cents at $12.54 on the New York Stock Exchange on December 17, 2002. Dussault was replaced in 1977 by Sandy Hill. Klein himself had considered Linda Wachner, then CEO of Warnaco Group, a personal enemy. Good Morning America's first host was David Hartman, featuring Nancy Dussault as his co-host. Mr. America in November 1975 as Good Morning America, taking its title from the chorus of the Steve Goodman song "City of New Orleans". Unable to pay debts from acquisitions and licensing agreements and due to bad publicity by a later dismissed lawsuit with Calvin Klein over selling license products to retailers other than agreed upon with Calvin Klein, Warnaco had filed for chapter 11 protection in mid-2001 but eventually emerged from bankruptcy in February of 2003. After rave reviews for the pilot, the format replaced A.M. The deal with PVH did not include these businesses, they remained with Warnaco. ABC took an episode of The Morning Exchange and used it as a pilot episode. PVH outcompeted VF Corp., the maker of Lee and Wrangler jeans, which had also been interested in the jeans, underwear and swimwear business of CK that had been controlled by Warnaco Group, maker of Speedo swimwear, since 1997. The result of all of this was ratings of nearly 70% for The Morning Exchange. Klein based on future sales of the Calvin Klein brand. Baker, felt the living room set would make viewers feel more comfortable. The sale also included an ongoing personal financial incentive for Mr. Perris and William F. (CKI) was finally sold to shirt maker Phillips Van Heusen Corp., whose then CEO Bruce Klatsky was the driving force behind the deal, for about $400 million in cash, $30 million in stock as well as licensing rights and royalties linked to revenues over the following 15 years that were estimated at $200 to $300 million. The show's creators, Donald L. In mid-December 2002, Calvin Klein Inc. Also unlike both the NBC and ABC shows, The Morning Exchange was not broadcast from a newsroom set but instead one that resembled a suburban living room. Klein's plan once. The Morning Exchange also established a group of regular guests who were experts in certain fields such as health, entertainment, consumer affairs, travel, etc. The company should never manage to go public which had supposedly been Mr. America and The Today Show, The Morning Exchange took less of a straightfoward news approach by offering news and weather updates only at the top and bottom of every hour and used the rest of the time discussing general-interest/entertainment topics. Klein announced that his empire was not on the market anymore. Unlike A.M. After seven months and no potential buyer, Mr. America but instead was airing a locally produced show called The Morning Exchange. and Italy's Holding di Partecipazioni proved to be similar disappointments because of CKI's steep price tag of supposedly $1 billion. While looking around, they found that one of their affiliates, WEWS in Cleveland, was not broadcasting A.M. Other potentials like Tommy Hilfiger Corp. The show could not find an audience against The Today Show, so ABC started to look for a new approach. Planning to expand its business, the company had been approached by two luxury goods companies, LVMH and Pinault Printemps Redoute, to join Calvin Klein but nothing resulted. ABC's show was hosted by Bill Beutel and Stephanie Edwards, with Peter Jennings reading the news. Klein was named “America’s Best Designer” for his minimalist all-American designs in 1993, and thus it came as a shocking surprise when in 1999 it was announced again that CKI was up for sale. America in an attempt to compete with the National Broadcasting Company (NBC) network production of The Today Show hosted by Jim Hartz and Barbara Walters. Mr. In January 1975, ABC launched A.M. Although the company almost faced bankruptcy in 1992, Calvin Klein managed to regain and increase the profitability of his empire throughout the later 90s, mainly through the success of its highly popular underwear and fragrance lines as well as the cK sportswear line. . And indeed, in late 1987, it was said that the sale of the company to Triangle Industries, a container manufacturer, had only failed because of the crashing stock market. Since 2004, ABC has also aired Good Morning America Weekend Edition. Financial problems, increased pressure from all sides, disagreements with the licensee of the menswear line and its disappointing sales as well as an enormous employee turnover both within Calvin Klein and its licensing partners led to the first rumors that Calvin Klein Industries, as the company had been known by then, was up for sale. When major events happen in Washington during the morning hours, then the show is broadcast from Washington. His annual income passed $12,000,000. The program is currently hosted by Charles Gibson, Diane Sawyer, and Robin Roberts. Klein’s clothes were sold through 12,000 stores in the United States and were available in six other countries. It is the only network morning news program to broadcast in HDTV. That year, worldwide retail sales were estimated at more than $600 million. It is recorded live from Times Square Studios in New York City and fed to all network affiliates. The licensing program, which brought in $24,000 when it was initiated in 1974, had royalty income of $7.3 million ten years later. The show features news, weather, and special interest stories. The stunning growth continued through the early eighties. The show was launched in 1975. Calvin Klein’s underwear business, promoted later in the 1990s with giant billboards of pop singer Mark "Marky Mark" Wahlberg, was so successful that his underpants became generally known as ‘Calvins’. Good Morning America or GMA is the weekday morning news talk show of the American Broadcasting Company television network (ABC). In the 1980s, as the designer-jeans frenzy reached its all-time high, Calvin Klein introduced a highly successful line of boxer shorts for women and a men’s underwear collection which would later gross $70 million in a single year. Bob Woodruff (as of 2004). In the late 1970s, the company also made attempts to set up their own fragrance and cosmetics business but soon learned that they were not able to do it alone and withdrew from the market with big financial losses. George Stephanopoulos (1997-2002). The jeans were famously advertised with a commercial featuring a 15-year-old Brooke Shields cooing in 1979/80 that "nothing comes between me and my Calvins" and “I’ve got seven Calvins in my closet, and if they could talk, I’d be ruined.” Controversial advertising, including a series of ads featuring adolescents in sexually evocative poses, has been a recurring theme for the company. Wolfgang Puck (as of 2004). In the mid-1970s, he had created a designer-jeans craze by putting his name on the back pocket. Joel Siegel (as of 2004). By 1981, Fortune magazine figured Klein’s annual income at $8.5 million a year. Claire Shipman (as of 2004). In 1978, Klein claimed sales of 200,000 pairs of his famous jeans the first week they were on the market. Nance (as of 2004). After the company signed licenses for cosmetics, jeans, and menswear, Klein’s annual retail volume was estimated at $100 million. John J. Klein and Schwartz were making $4 million each. Ann Pleshette Murphy (as of 2004). By 1977, annual revenues had jumped to $30 million, and he had licenses for scarves, shoes, belts, furs, sunglasses, and sheets. David Muir (as of 2004). In 1973 he was awarded the Coty Award for the first time (again in 1974 and 1975) for his 74-piece womenswear collection. Sara Moulton (as of 2004). By 1971, sportswear, classic blazers and pant suits as well as lingerie were added to his womens collection portfolio. Emeril Lagasse (as of 2004). Klein, who was later described as “the supreme master of minimalism”, appeared on the cover of Vogue magazine. Timothy Johnson (as of 2004). In 1969, Mr. Rebecca Kolls (as of 2004). Hence, the first Calvin Klein collection was a line of men’s and women’s coats at New York retailer Bonwit Teller. Gregory Hunter (as of 2004). It is more likely though, that Klein showed his work to Bonwit Teller staff. Mellody Hobson (as of 2004). Legend has it that a year later a buyer from Bonwit Teller (a then New York based department store similar to today’s Lord & Taylor) got off the elevator on the wrong floor, and ended up placing a $50,000 order. Ron Hazelton (as of 2004). In 1968, Klein and his childhood friend Barry Schwartz, who was to manage the business, then initially founded Calvin Klein Ltd., a coat shop on one of the floors of the York Hotel, in New York City with $10,000. Don Dahler (as of 2004). Calvin Klein attended the 'High School of Industrial Art' and after graduating at 20 from New York's Fashion Institute of Technology in 1962, he apprenticed at an oldline cloak-and-suit manufacturer and spent five years designing at other New York shops. Bill Weir (as of 2004). . Kate Snow (as of 2004). [1]. Robin Roberts (as of 2004). Klein was the victim of a pieing in 2001 at a fashion premier at New York's Lincoln Center. Tony Perkins (1999-2005). Swatch manufactures watches under the Calvin Klein brand. Diane Sawyer (as of 2004). In addition to clothing, Calvin Klein also gave his name to a range of perfumes, including CK One and CK Be (fragrances for everyone, regardless of gender), now owned by "Coty Inc.". Charles Gibson (as of 2004). It is noted by many conservative organizations for its use of seemingly-underage models in pseudo-provocative poses. The Calvin Klein company, like many in the fashion industry, is known for its eye-catching advertising. Speaking in an interview with Bianca Jagger and Andy Warhol for Interview magazine, published not long after the Baron's death Klein said:—. He was hailed as the new Yves Saint-Laurent, and was noted for his clean lines and strait cuts on coats and suits. Calvin Klein was immediately recognised for his talent after his first major showing at New York Fashion Week. Calvin Klein was a protegé of Baron de Gunzburg through whose introductions he became the toast of the New York elite fashion scene before he had his first mainstream success with the launch of his first jeans line. Calvin Klein was raised in the Jewish immigrant community in the Bronx, New York. His name is also a brand name of clothing marketed by his clothing company, which was launched in 1968. Calvin Klein (born November 19, 1942, The Bronx, New York City, United States as Richard Klein), is a well-known fashion designer. Though the mailing lists were discontinued in 2002, the campaign has inspired similar marketing tactics for movies and other retail products. These mails came at unpredictable intervals, and were supposed to give readers the feeling that they had some connection with these characters. When these teens mailed these addresses, they would be placed on a mailing list that sent them mails with vague details about the models' lives, with fake details meant to make them more relatable. When advertising cKone perfume in 1999, they employed a very unusual and groundbreaking campaign that displayed e-mail addresses in print advertisements, targeted at teenagers (such as anna@ckone.com or nick@ckone.com). They also play with emerging technologies. Another Hollywood star owing his respectable career to the Calvin Klein advertisements is Antonio Sabato Jr.. One of his male underwear models, Mark Wahlberg, went on to fame as hip hop star 'Marky Mark', launching himself into the Hollywood scene as well. Calvin Klein's advertising campaigns are frequently controversial, but prove this can be very successful - to the point of making a blitz career. Euphoria (women) [2005]. Obsession Night (men and women) [2005]. Eternity Moment (women) [2004]. Eternity Purple Orchid (women) [2003]. Crave (men) [2002]. Truth (men and women) [men 2002, women 2000]. Contradiction (men and women) [men 1998, women 1997]. cK be (unisex) [1996]. cK one (unisex) [1994, ‘Red Hot’ edition 2000, ‘Graffiti’ art edition 2003]. Escape (men and women) [men 1993, women 1991]. Eternity (men and women) [1989]. Obsession (men and women) [men 1986, women 1985]. Calvin (men) [1981]. Calvin Klein Jeans. cK. Calvin Klein. Calvin Klein Collection. |