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Fender

The Fender logo, often called the "spaghetti" logo. The famous Stratocaster headstock.

The Fender Musical Instruments Corporation, initially named the Fender Electric Instrument Manufacturing Company, was started by Leo Fender in the 1940s, and is one of the most widely recognised manufacturers of electric guitars, electric basses and amplifiers.

Fender is particularly important because of its role in bringing solidbody electric guitars to the masses. Fender offered the first mass-produced solid-body Spanish-style electric guitar, the Telecaster (originally named the 'Broadcaster', 'Esquire' is a single pickup version); the first mass-produced electric bass, the Precision Bass (or P-Bass); and the enormously popular Stratocaster guitar (or 'Strat' for short). While other companies and luthiers had produced electric guitars since the late 1920s, nearly all were either hollow-body guitars with pickups attached, or more specialized instruments such as Rickenbacker's solid-body Hawaiian lap steel guitars.

Other popular and/or notable Fender instruments include the Mustang, Jazzmaster, Jaguar, Starcaster, Duosonic, and Bronco guitars; basses such as the Jazz Bass, the 'Telecaster Bass' reissue of the original 1950s Precision Bass; a line of lap steels, and the Fender Rhodes electric piano.

Its headquarters are in Scottsdale, Arizona, with manufacturing facilities in Corona, California, and OCONUS manufacturing facilities in Ensenada (Mexico), Korea and Japan.

Early history

The company began as "Fender's Radio Service" in late 1938 in Fullerton, California, USA. As a qualified electronics technician, Leo was asked to repair not only radios, but phonograph players, home audio amplifiers, public address systems and musical instrument amplifiers. (Technical note: at the time, most of the above were simply variations on a few simple vacuum-tube circuits). The business also sidelined in carrying records for sale and the rental of self-designed-and-built PA systems. He became intrigued by design flaws in current musical instrument amplifiers, and he began custom-building a few amplifiers based on his own designs or modifications to designs. By the early 1940s, he had partnered with another local electronics enthusiast named Clayton Orr (Doc) Kauffman, and they formed a company named "K & F Manufacturing Corp." to design, manufacture, and sell electric instruments and amplifiers. Production began in 1945 with Hawaiian lap steel guitars (incorporating a patented pickup) and amplifiers, which were sold as sets. By the end of the year, Fender had become convinced that manufacturing was more profitable than repair, and he decided to concentrate on that business. Kauffman remained unconvinced, however, and they had amicably parted ways by early 1946. At that point Leo renamed the company the "Fender Electric Instrument Company." The service shop remained open until 1951, although Leo Fender did not personally supervise it after 1947.

See the article on the Fender Telecaster for more details of the Fender company's early history.

Sale to CBS

In early 1965, Leo Fender sold his company to the Columbia Broadcasting System, or CBS.

Fender's sale to CBS had far-reaching implications. At first, the sale was a taken as a positive development, considering CBS' ability to bring in money and personnel. However, the sale is often now looked back upon unfavorably, due to the perception that CBS favored numbers and profit over quality; the culmination of this occurred in 1983, when the Stratocaster received a short-lived redesign without a second tone control and a bare-bones output jack. In addition, previous models such as the Swinger (a.k.a. Musiclander) and Custom (a.k.a. Maverick) had been little more than attempts to squeeze profits out of factory stock. The so-called "Pre-CBS cult" refers to the popularity of Fenders made before the sale.

After selling the Fender company, Leo Fender designed products for Music Man and later founded the G&L company which manufactures top quality electric guitars and basses designed by Leo Fender.

Current

In 1985, initiated by a company employee named William Schultz, the Fender Electric Instrument Manufacturing Company was bought from CBS by its own employees, and renamed Fender Musical Instruments Corporation.

Behind the Fender name, the Fender Musical Instruments Corporation has continued to grow, and to add a wider range of products to its catalogs, while still keeping with traditional designs from the company's early years.

Fender manufactures its highest quality models in the United States and Japan, but also has extensive manufacturing facilities in China and Mexico for downmarket models, such that a new guitar with the name, 'Fender Stratocaster,' can be purchased for roughly the same dollar amount today as in 1954. The older and American-built Strats are by far the most favoured, but Japanese Fenders are now highly regarded as well: Fenders built in Ensenada, Mexico took over for the early Japanese guitars as the downmarket counterparts to the American models, while more recent Japanese Fenders are now mainly for the Japanese market, as counterparts to the American-made Fenders, and with only a small number marked for export.

The brand name, 'Squier', (previously a string manufacturer bought up by Fender) has been used in the early 1980s to produce (in Japan) cheaper, original Fender guitars to combat the frighteningly accurate copies from Japanese manufacturer Tokai and, later, with the production moving to Korea, for student-grade versions of Fender designs, of varying manufacture and often wildly fluctuating quality. The name adorns many inexpensive guitars based on Fender designs but with much cheaper construction (for instance, poplar, basswood and agathis replace ash and alder for the bodies - in those cases where the body is made of solid wood, because quite a good deal of Squiers feature plywood bodies - and the maple necks are of a lower grade). These inexpensive models are now manufactured in China and Indonesia.

Early Japanese Fender and Squier Stratocasters are well-regarded, and are now traded on the used-guitar market as JV, or 'Japanese Vintage'.

The core of its instrument line, the Tele, Strat, P-Bass, and J-Bass, remains largely unchanged from the 1950s and 1960s originals. On nearly every stage in the country, small or large, featuring blues, country and western or rock and roll, it is common to see a Fender guitar or bass in the hands of one or more of the musicians, amplified through a Fender amplifier. Fender guitars have been the instrument of choice for hundreds of noted artists including Jimi Hendrix, Eric Clapton, Stevie Ray Vaughan, Ritchie Blackmore, and Keith Richards.

In recent years, Fender Musical Instruments Corporation has branched out into making and selling acoustic guitars, and has purchased a number of other instrument firms, including the Guild Guitar Company, the Sunn Amplifier Company, and other brands such as SWR bass amplifiers.

In early 2003, Fender Musical Instruments Corporation made a deal with Gretsch, and began manufacturing and distributing new Gretsch guitars.

Fender Guitars

Electric Guitars

  • Broadcaster
  • Bronco
  • Coronado
  • Custom
  • Cyclone
  • Duo-Sonic
  • Electric XII
  • Jag-Stang
  • Jaguar
  • Jazzmaster
  • Katana
  • Fender Lead Series
  • LTD
  • Musicmaster
  • Mustang
  • Showmaster
  • Starcaster
  • Stratocaster
    • David Gilmour: owner of Strat #0001, formerly owned by Homer Haynes (a very early Strat in a custom color, but it was NOT the first Stratocaster ever made)
    • Buddy Guy Polka Dot Stratocaster
    • Eric Clapton Stratocaster
    • Eric Johnson Stratocaster
    • Hello Kitty Stratocaster[1]
    • Jeff Beck Stratocaster
    • Jimmie Vaughan Tex-Mex Stratocaster
    • John Mayer Stratocaster
    • Mark Knopfler Stratocaster
    • Robert Cray Standard Stratocaster
    • Stevie Ray Vaughan Signature Stratocaster
    • Yngwie Malmsteen Stratocaster
  • Fat Strat
  • Super Strat
  • Telecaster
    • Telecaster Deluxe
    • J5 Telecaster
  • Toronado
  • Swinger

Electric Basses

  • Badtz-Maru Bronco Bass[2]
  • Jazz
  • Jaguar
  • Mustang
  • Precision
  • Performer
  • Telecaster
  • VI
  • Zone

This page about Fender includes information from a Wikipedia article.
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In early 2003, Fender Musical Instruments Corporation made a deal with Gretsch, and began manufacturing and distributing new Gretsch guitars. The numeric character references in HTML and XML are "G" and "g" for upper and lower case respectively. In recent years, Fender Musical Instruments Corporation has branched out into making and selling acoustic guitars, and has purchased a number of other instrument firms, including the Guild Guitar Company, the Sunn Amplifier Company, and other brands such as SWR bass amplifiers. The EBCDIC code for capital G is 199 and for lowercase g is 135. Fender guitars have been the instrument of choice for hundreds of noted artists including Jimi Hendrix, Eric Clapton, Stevie Ray Vaughan, Ritchie Blackmore, and Keith Richards. The ASCII code for capital G is 71 and for lowercase g is 103; or in binary 01000111 and 01100111, correspondingly. On nearly every stage in the country, small or large, featuring blues, country and western or rock and roll, it is common to see a Fender guitar or bass in the hands of one or more of the musicians, amplified through a Fender amplifier. In Unicode the capital G is codepoint U+0047 and the lowercase g is U+0067.

The core of its instrument line, the Tele, Strat, P-Bass, and J-Bass, remains largely unchanged from the 1950s and 1960s originals. The rest of Spanish speakers did not follow him, but his works, and the translations of Rabindranath Tagore made by Jiménez's wife Zenobia Camprubí, are published in his spelling. Early Japanese Fender and Squier Stratocasters are well-regarded, and are now traded on the used-guitar market as JV, or 'Japanese Vintage'. The Spanish poet Juan Ramón Jiménez proposed to simplify the Spanish spelling by using just the versions with j. These inexpensive models are now manufactured in China and Indonesia. In Spanish, G before I or E is pronounced as the same as J. The name adorns many inexpensive guitars based on Fender designs but with much cheaper construction (for instance, poplar, basswood and agathis replace ash and alder for the bodies - in those cases where the body is made of solid wood, because quite a good deal of Squiers feature plywood bodies - and the maple necks are of a lower grade). In Italian, GH is used to force a /g/ value before E and I where G would take a soft value, and GN is used for /ɲ/ (rather like English NY in canyon).

The brand name, 'Squier', (previously a string manufacturer bought up by Fender) has been used in the early 1980s to produce (in Japan) cheaper, original Fender guitars to combat the frighteningly accurate copies from Japanese manufacturer Tokai and, later, with the production moving to Korea, for student-grade versions of Fender designs, of varying manufacture and often wildly fluctuating quality. GN, with value /n/, is also common, as in sign. The older and American-built Strats are by far the most favoured, but Japanese Fenders are now highly regarded as well: Fenders built in Ensenada, Mexico took over for the early Japanese guitars as the downmarket counterparts to the American models, while more recent Japanese Fenders are now mainly for the Japanese market, as counterparts to the American-made Fenders, and with only a small number marked for export. It now has a great variety of values, including /f/ in enough, /g/ in loan words like spaghetti, and silence in words like eight and night. Fender manufactures its highest quality models in the United States and Japan, but also has extensive manufacturing facilities in China and Mexico for downmarket models, such that a new guitar with the name, 'Fender Stratocaster,' can be purchased for roughly the same dollar amount today as in 1954. GH originally represented the letter yogh which English adopted from Old Irish, and took various values including /g/, /ɣ/, /x/, and /j/. Behind the Fender name, the Fender Musical Instruments Corporation has continued to grow, and to add a wider range of products to its catalogs, while still keeping with traditional designs from the company's early years. Several digraphs are common in English.

In 1985, initiated by a company employee named William Schultz, the Fender Electric Instrument Manufacturing Company was bought from CBS by its own employees, and renamed Fender Musical Instruments Corporation. The general rule is that soft G is pronounced the same as the J of the same language. After selling the Fender company, Leo Fender designed products for Music Man and later founded the G&L company which manufactures top quality electric guitars and basses designed by Leo Fender. Most non-Romance languages pronounce G as /g/ regardless of position (however the Dutch language does not have a /g/ sound in its native words, and instead G is pronounced /ɣ/, a sound that does not occur in English) while in Romance languages the soft value varies, such as /ʒ/ in French, Catalan, and Portuguese, /ʤ/ in Italian, and /x/ in Spanish. The so-called "Pre-CBS cult" refers to the popularity of Fenders made before the sale. Generally, G is soft before E, I, and Y, and hard otherwise, but there are many English words of non-Romance origin where G is hard regardless of position, and two (gaol and margarine) in which it is soft even before an A. Maverick) had been little more than attempts to squeeze profits out of factory stock. In some words of French origin, as in French generally, the "soft G" is pronounced as IPA /ʒ/, as in rouge, beige, and genre.

Musiclander) and Custom (a.k.a. In English, the letter can be pronounced as a "soft G" (IPA /dʒ/), as in: giant, ginger, geology, or as a "hard G" (IPA /g/), as in: goose, gargoyle, game. In addition, previous models such as the Swinger (a.k.a. The 1949 Principles of the International Phonetic Association recommends using for advanced voiced velar plosives and for regular ones where the two are contrasted, but this suggestion was never accepted by phoneticians in general, and today is the symbol used in the International Phonetic Alphabet, with acknowledged as an acceptable variant. However, the sale is often now looked back upon unfavorably, due to the perception that CBS favored numbers and profit over quality; the culmination of this occurred in 1983, when the Stratocaster received a short-lived redesign without a second tone control and a bare-bones output jack. Generally, the two minuscule forms are interchangeable, but occasionally the difference has been exploited to make a contrast. At first, the sale was a taken as a positive development, considering CBS' ability to bring in money and personnel. And in the looptail version, there is a tiny flick at the upper right which in typography is called its "ear.".

Fender's sale to CBS had far-reaching implications. The looptail version became popular when printing switched to "Roman type" because the tail was effectively shorter, making it possible to put more lines on a page. In early 1965, Leo Fender sold his company to the Columbia Broadcasting System, or CBS. The initial extension to the left was absorbed into the upper loop. See the article on the Fender Telecaster for more details of the Fender company's early history. The looptail form developed similarly, except that some ornate forms then extended the tail back to the right, and to the left again, forming a loop. At that point Leo renamed the company the "Fender Electric Instrument Company." The service shop remained open until 1951, although Leo Fender did not personally supervise it after 1947. The opentail version derives from the majuscule (capital) form by raising the serif that distinguishes it from a C to the top of the loop, thereby closing the loop, and extending the vertical stroke downward and to the left.

Kauffman remained unconvinced, however, and they had amicably parted ways by early 1946. The modern minuscule (lower-case) G has two basic shapes: the "opentail G" and the "looptail G" . By the end of the year, Fender had become convinced that manufacturing was more profitable than repair, and he decided to concentrate on that business. As the sound /k/ did, /g/ also developed palatal and velar allophones which is why today, G has different sound values in all Romance languages, as well as English (due to French influence). Production began in 1945 with Hawaiian lap steel guitars (incorporating a patented pickup) and amplifiers, which were sold as sets. The recorded inventor of the letter G is Spurius Carvilius Ruga, who taught around 230 BC:. By the early 1940s, he had partnered with another local electronics enthusiast named Clayton Orr (Doc) Kauffman, and they formed a company named "K & F Manufacturing Corp." to design, manufacture, and sell electric instruments and amplifiers. The letter G was created by the Romans because they felt that C was not an adequate letter to represent both /k/ and /g/.

He became intrigued by design flaws in current musical instrument amplifiers, and he began custom-building a few amplifiers based on his own designs or modifications to designs. . The business also sidelined in carrying records for sale and the rental of self-designed-and-built PA systems. Its name in English is gee (IPA [ʤi:]). (Technical note: at the time, most of the above were simply variations on a few simple vacuum-tube circuits). G is the seventh letter in the Roman alphabet. As a qualified electronics technician, Leo was asked to repair not only radios, but phonograph players, home audio amplifiers, public address systems and musical instrument amplifiers. G is an abbreviated nickname of Andrew G.

The company began as "Fender's Radio Service" in late 1938 in Fullerton, California, USA. In economics, G is usually used to represent government spending or government expenditure. . In television, G is the TV Rating that stands for General, meaning the program is appropriate for everyone. Its headquarters are in Scottsdale, Arizona, with manufacturing facilities in Corona, California, and OCONUS manufacturing facilities in Ensenada (Mexico), Korea and Japan. In sexology, the G-spot is also a part of the vagina that allegedly causes an orgasm when stimulated. Other popular and/or notable Fender instruments include the Mustang, Jazzmaster, Jaguar, Starcaster, Duosonic, and Bronco guitars; basses such as the Jazz Bass, the 'Telecaster Bass' reissue of the original 1950s Precision Bass; a line of lap steels, and the Fender Rhodes electric piano. In radiocommunication, G is one of the ITU prefixes allocated to the United Kingdom.

While other companies and luthiers had produced electric guitars since the late 1920s, nearly all were either hollow-body guitars with pickups attached, or more specialized instruments such as Rickenbacker's solid-body Hawaiian lap steel guitars. In psychometrics, g (always in lowercase) is the symbol for general intelligence. Fender offered the first mass-produced solid-body Spanish-style electric guitar, the Telecaster (originally named the 'Broadcaster', 'Esquire' is a single pickup version); the first mass-produced electric bass, the Precision Bass (or P-Bass); and the enormously popular Stratocaster guitar (or 'Strat' for short). In the United Kingdom, G stands for Glasgow. Fender is particularly important because of its role in bringing solidbody electric guitars to the masses. In Canada, G stands for the eastern part of Quebec. The Fender Musical Instruments Corporation, initially named the Fender Electric Instrument Manufacturing Company, was started by Leo Fender in the 1940s, and is one of the most widely recognised manufacturers of electric guitars, electric basses and amplifiers. As the first letter of a postal code,

    .

    Zone. g (always in lowercase) is the unit of acceleration due to gravity. VI. G is the gravitational constant. Telecaster. In physics,

      . Performer. In music, G is a note.

      Precision. capital G is also the symbol for the unit of magnetic induction, the gauss. Mustang. In the CGS system,

        . Jaguar. an upright lowercase g is the symbol for a unit of mass, the gram. Jazz. an upright capital G is the SI prefix for giga, meaning 109 = 1,000,000,000.

        Badtz-Maru Bronco Bass[2]. In the SI system,

          . Swinger. This book was awarded the Booker Prize in 1972. Toronado. In literature, G. is the title of a book by John Berger. J5 Telecaster. In international licence plate codes, G stands for Gabon.

          Telecaster Deluxe. In finance, G is the New York Stock Exchange ticker symbol for The Gillette Company. Telecaster

            . An American film, also called G, was released as an independent film in 2002; it was released to movie theaters in 2005. Super Strat. G is also the name of a British film from 1974. Fat Strat. G is a rating given by the Motion Picture Association of America, meaning the film is suitable for all ("general") audiences.

            Yngwie Malmsteen Stratocaster. In film,

              . Stevie Ray Vaughan Signature Stratocaster. G may also refer to the drug methamphetamine. Robert Cray Standard Stratocaster. Additionally, in the illegal drug trade it is common to refer to a gram of a substance as a "g"; although this is derived from the SI symbol, referring to other SI units by their symbol in speech is uncommon. Mark Knopfler Stratocaster. In English slang, g is short for "gangsta" (gangster) or for a "grand", which is itself a slang term for a thousand currency units.

              John Mayer Stratocaster. In electrical engineering, G is often used as the name of the variable for conductance. Jimmie Vaughan Tex-Mex Stratocaster. G as an SI prefix in the Metric system, given below). Jeff Beck Stratocaster. In computing, G is a binary prefix for giga, meaning 230 = 1,073,741,824 (cf. Hello Kitty Stratocaster[1]. 'G' is the class of gnomes and 'g' is a gremlin in the Roguelike game NetHack.

              Eric Johnson Stratocaster. G is the name of a currency in some computer role-playing games, meaning gold. Eric Clapton Stratocaster. G is a character in Sega's House of the Dead series of arcade games,. Buddy Guy Polka Dot Stratocaster. In computer games,

                . David Gilmour: owner of Strat #0001, formerly owned by Homer Haynes (a very early Strat in a custom color, but it was NOT the first Stratocaster ever made). G is the graphical programming language used in LabVIEW.

                Stratocaster

                  . In programming languages,
                    . Starcaster. In the RGB color model, G stands for the color green. Showmaster. G is a type of protein. Mustang. G is the symbol for glycine and guanosine.

                    Musicmaster. In biochemistry,

                      . LTD. In architecture, often seen in elevators, G stands for the "Ground Floor" or "General Floor", usually the main entrance floor. Fender Lead Series. Katana.

                      Jazzmaster. Jaguar. Jag-Stang. Electric XII.

                      Duo-Sonic. Cyclone. Custom. Coronado.

                      Bronco. Broadcaster.